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The 9th Asia Graphic Design Triennial

The Korea Ensemble of

Contemporary Design

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InternationalCouncil of DesignAssociations A Partnerof the International DesignAlffance

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The 9th Asia Graphic Design

Triennial Introduction of the Association & Purpose of Events

Exhibition Theme . Asia culture and community

Eligibility Theme.Asia cultureand community 2 00 designers from Korea

Message from the President We know that communication â&#x20AC;˘twork

of human being is not

depending on scientific media or J!;eologicalmerits, but focused

Hosting

on sharing the meaning of inter &elationship of' Homogeneous culture', enjoying its value. KECD has dedicated to visualize

'the 9th Asia Graphic Design Triennial'

'cultural design' of domestic and international field through ~ign'

genre over 46 years, since its foundation in 1696.

We have ever contributed to the promotion of national brand by exhibiting the image of Korea oversea such as '2002 Worldcup', 'The image of Dok-do Island',' Namhansanseong Fortress image exlubition'.

Cultural @ange

of Asian aesigner started in 1991 has led to

'the 9th Asia Graphic Triennale', which became traditional event where 270 designers of 15 countries were participated.

We would like to give special thanks to designers of various countries with this written message.

Especially we appreciate to profos.sor, Kotani in Japan, The history of civilization is the history of communication.

professor, Impangseung in Taiwan who will announce about

So the tools of communication are diversified as much as the

the meaning of Asian cultural netwotll;,.the flow of Asian visual

development of science.

culture and manager, Kim Yongseiq> in Mipistry of Culture

We know that communication network of human being is not

and Sports who will announce about 'design cultural policy'

depending on scientific media or geological merits, but focused

And also we would like to appreciate to '1:inister and the

on sharing the meaning of inter relationship of' Homogeneous

member of national assembly, Kim Jong bun who will deliver a

culture', enjoying its value. KECD has dedicated to visualize

congratulatory address 'private cultural exchange'

'cultural design' of domestic and international field through

May. 20,

2015

'design' genre over 46 years, since its foundation in 1696.

The history of civilization is the history of communication.

So the tools of communication are diversified as much as the development of science.

President of the KECD (Korea Ensemble of Contemporary Design)

Hongyeol,Yoon

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Greeting

Congratulations on 'the 9th Asia Graphic Design

Message from the Minister & Congressman

Triennial

Greeting

Waiting expectantly

2015'

Hello. I am Kim Jong bun, a member of national

Asia Graphic Design

assembly of Seoul Kangnam(eul) district. Congratulations on 'the 9th Asia Graphic Design Triennial 2015', which is the

Triennial

2015

venue of Asia cultural exchange sincerely.

It reminds me of last year when I was invited to "2014 Asia

designer international invitation exhibit hosted jointly by design Waiting expectantly Asia Graphic Design Triennial

institutions of various Asian countries and appreciated nice works of

2015

Congratulations on 'Asia Graphic Design Triennale' which celebrates its 9th anniversary this year.

art in this place. I would like to thank the officials of Korea Ensemble of Contemporary Design (KECD) who have worked for Asian cultural

KECD has played a role as foundation for Asian network

exchange every year. In modern time, small but creative single idea can

including enhancing international cultural exchange through

move the consumer's emotions and lead market. In this flow, 'design' is one

design for a long time.

As 'cultural prosperity' designated as national key note by government

has been composed of efforts of each sector

of the precious item which can lead the third industry of our economy such as culture, IT, contents, tourism throughout now and for the future high value added industry as well as valuable itself.

which wants to be interconnected and communicate through

Also, because world will be integrated to one market day by day, the importance

international cultural exchange like this, we show unbounded

of Asia get bigger continuously, it is the era when international cooperation is

gratitude for the efforts of KECD which provided us the

important than ever. In this sense, 'the 9th Asia Graphic Design Triennial

opportunity to appreciate the works of art of Korea's top

timely great event, it is considered that it can be evaluated as an exemplary case of

designers and Asian leading designers in one place.

private diplomacy.

Once more, we sincerely wish the successful hosting sincerely

I wish that cooperation and exchange of experts in various Asian countries will be

celebrating 'the 9th Asia Graphic Design Triennial' of KECD

continued continuously by using this event as opportunity and design culture where

which consists of the core of Asia network once more.

Asian senses and properties are reflected will achieve industrial success through this.

Minister of Culture, Sports and Tourism

Congressman

Jongdeok,Kim

Jongdeok, Kim

2015'

is

The 9th Asia Graphic Design Triennial Introduction of the Association & Purpose of Events

Seminar Agenda: Asia culture exchange and Korean wave design

Kyoji Kotani Professor, Nagoya University of Arts and Sciences Asia's design flow and outlook l .

Apex Lln, Pan g-Soong Head Directer, Taiwan Cultural and Creative Industry Association Asia's design flow and outlook 2.

Kim, Yongsup Chief of visual art department in ministry of Culture, Sports and Tourism Flourishing culture and design policy

Seminar

Kyoji Kotani Traditional Culture and Japanese Design People buy products based on price rather than design. However, design might be changed by the result of observation. Even designer observe same product but based on various perspective, the outcome changes. Design express what you think and observe through the action. International

environmental

theme exhibition titled <exhibition that loves earth> held in Nagoya 2005. 100 image posters submitted to Japan graphic designer association, and among them 15 pieces selected, finally produced as countdown calendar that consists 15 months. This calendar is good example to see the effect of design. "Rimpa" is starting point of such influence. "Rimpa" is one of the decorative paintings, well described space in 1600s Japane se art. In German, such period was the time of establishing Bauhau s, on the other hand, Japanese art was dominated by decorative painting such as "Rimpa". Besides Rimpa, one of the main characteristics of Japanese art is "Kacho-fugetsu" which describe four seasons in Japan and nature-friendly life, also " sorrow from ordinary life and free thought " which refer secret of nature and distinctive aesthetic consciousness. My design is rooted from Japanese traditional culture design. Even in modern society, the perspective of Asia is based on the oriental way of thinking. The Western way of thinking is logical, then oriental way of thinking represents non-logical but in-depth meaning. Design exchange in Asia was starting from illogical, informal way but it is more efficient way to getting closer to each othl!r.

co.lendrier calendar

2000

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Seminar

Apex Lin, Pang-Soong

"Taipei" my favorite image Think abqpt "symbol" which contain the cultural meaning 'ety. The process of des gn alw,!!a .l'.iitJ~llllilll,~

concluded by it All of my attention is toward to the

try ''T(l.ipei". If you obseive 11¡petfromthe satellite, small and sJmple in geographically. However, you can

Js.This is P.POJ!tant theme in my design

dect.Regar

little pebbl~

of space and time, Sometimes I feel

my hand is precious lover. This can be the subject

for designlftiect. Likethis, '6-omone image, s~ that imageto bstitute with other environment and give tr1et1lli:ngs.

Culblml ge in Asia ,tart from minor incident, there js no n

to

amatic starting point. What our relationshipneeds is.not t, but the container,whichcan put "sametbough

and

gether. Just like I describeTaipeiwith small Jlrd

tbe

Seminar

Yong-sup Kim Flourishing culture and design policy

Chief of visual art departm ent in ministry of Culture, Sports and Tourism, Yong-sup Kim. It is dire ction of national policies that spreading the value

of culture, and try to culture functions as fundamental

of

politic, economy and every other aspect of lives to promote individual standa rd of h appiness. It is not clear that wealth of coun try could bring nationa l happiness or not . The research institute announced that national happiness of Korea ranked 24th. Currently, Korea achieved

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trillion tr ading volume. Of

course, Korea also struggle in polarization and breakdown of middle class, and other various social conflicts which deepening

Image

in every aspect of regional, ideology, generation and so on. This shows the statue of Korean politic and economy rose, however national brand and value still stay in low level. Therefore, I would

Flourishing culture and design policy

suggest, " flourishing culture" as the solution. Flourishing culture

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aim to create culture, which bring happiness, thrive economy, raise national standard, help to open mind. To the process of flourishing culture, the most important thing is design. Therefore we would like to approach design that exposed to individuals

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directly and indir ectly through " developing national image and

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symbol of the government, legislating public design promotion law, est ablishing national design museum, pro ceeding cultural design project" and so on. These policies for providing sustainable background for cultural activity through "creating happy spare by

culture,"to make people actually consider themselv es "happy".

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