BRANDING II Project: New Brand Identity Client: Granville Island Hotel Designer: Arcelia Oca単a M. Date: December 7th, 2010
OBJECTIVE
Create an identity for a new hotel on Granville Island. The Granville Island Hotel offers the unique 'island experience' while being located right in the heart of the city.
TARGET AUDIENCE
Visitors who are design conscious. Business travelers.
WHAT DO WE WANT THE TARGET AUDIENCE TO THINK AND DO?
The Granville Island Hotel is the place to stay in Vancouver. Price is not the object, the experience is.
PERSONALITY
Smart, design savvy, cool, hip, in the know.
MOODBOARD I
West Coast Art, native, aboriginal
LOGO EXAMPLES West Coast Art, native, aboriginal
GRANVILLE ISLAND HOTEL
GRANVILLE ISLAND HOTEL
GRANVILLE ISLAND HOTEL
GI
hotel
GI
hotel
gi
hotel
gi
hotel
MOODBOARD II
Contemporary, local, artistic
LOGO EXAMPLES Contemporary, local, artistic
MOODBOARD III
Chic, stylish, fashionista
LOGO EXAMPLES Chic, stylish, fashionista
WEST COAST ART, NATIVE, ABORIGINAL REFINED LOGOS
FINAL LOGO
Based in the west coast native art and influenced by the contemporary art of the Granville Island, this logo represents an eagle, a whale and a human soul. The lines and organic figures give a touch of humanity that flows gracefully inside the circular frame.
TAG LINE
“The place to be inspired”
CREATIVE PLATFORM
Color Palette
Ts c h i c h L i g h t - L i g h t R e g u l a r Helvetica 45 Light Typography
Pattern
Signage entrance
Signage front door
STATIONERY
Business Card
Post Card
Envelope and paper
Toiletries
UNIFORMS
The logo is used as a pattern on the clothes
Front Desk
Restaurant and bar
Amenities Book
Rack Card
Website