BRANDING I
Designer : Arcelia Oca単a M. Project: Happy Ventures Restaurant Client: Maria Kennedy 11/04/10
OBJECTIVE
Create the brand for a new restaurant in the VFS community area. Clean Affordable Healthy
RESEARCH & ANALYSIS
Understanding Target audience Competitive landscape Environment and business
TARGET AUDIENCE Students
Busy schedules Low budget
Looking for: Clean spaces Fast service Healthy food Delivery
MAIN COMPETITORS
CHALLENGES & OPPORTUNITIES
New idea around the area
New experience
Healthy choice
INTENDED OUTCOME 

Be known as the only restaurant in the VFS community area that cares about the health and busy lives of their clients. To be the first choice of any student when thinking on food.
THE BIG IDEA
Fast
Fresh
Balance
Healthy We are the only restaurant in the VFS community area that
cares about the health and busy lives of our clients.
STRATEGY & POSITION
Brand Pyramid
THE NAME LISTO food to go Listo = Ready, finished, okay, clever, smart.
MOOD BOARDS
MOOD BOARD 1
ZEN, HEALTHY, FAST, EQUILIBRATE
MOOD BOARD 2
HEALTHY, HOME STYLE,
FAST, RETRO
MOOD BOARD 3
FAST, GREEN, HEALTHY, CHIC
FINAL LOGO FAST, FRESH, BALANCE & HEALTHY
CREATIVE PLATFORM
Futura Book
Luna
BIODEGRADABLE CUTLERY & NAPKINS
VEHICLE
STORE FRONT
STORE LOOK
UNIFORM
PACKAGING
STATIONERY
FRONT BACK
BUSINESS CARD