EDGE ARCHITECTURE + DESIGN
CONNECTED EXPERTISE EDGE COMPLETES ITS REDEVELOPMENT OF JOULES’ NEW HEAD OFFICE Edge has completed a new head office for British lifestyle brand, Joules, in Market Harborough, where the brand was established more than 30 years ago. The development sees the partial demolition of an a-typical ‘edge of town’ office building and creation of a new 60,000 sq ft structure that brings the UK-based head office teams together under one roof for the first time, in a campus that amplifies the brand’s distinctive heritage and optimises the site’s semi-rural natural surroundings. Edge designed the new Joules campus as a series of independent but interconnecting barn structures that are assembled around a central covered space. Each component barn or building has its own unique character, reflected in its scale and massing, its materials and finishes. Michael Fern, Principal at Edge, says, “We have had the opportunity to embed the Joules brand within the workplace,
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