V14_FINAL.qxd:Opmaak 1
12-12-2007
12:37
Pagina 33
How to Make Unsolicited Architecture 1
Pro-Actively Find New Territory for Architecture
(begin with an urgency and/or opportunity)
Diagram: Andrea Brennen, Ryan Murphy, John Snavely
2
The absence of a traditional client, site, budget, and/or program, necessitates the transgression of status quo assumptions about these four cornerstones of architecture.
If your project does not demand a rethinking of the four cornerstones of architecture (If it fails the ‘Unsolicitedness’ test) you are doing regular practice >>> return to step one
3 Design
a) the architectural object b) the marketing plan (reading of...) c) the financing plan (implementation of...)
If you design the object without the financing, you’re an academic; If you design the marketing without the object, you’re a politician; If you design the financing without the object, then you’re a capitalist. >>> repeat step three or return to earlier step
4 Reflection
upon reaching the ‘turn-key’ stage
If you can’t stand by it ethically, if you don’t have the resources to execute it, or if you think it’ll be boring to do, >>> return to earlier step
but tell us about it first, someone else might want to do it.
5 Action
Volume 14
Solicit and tell us about it!
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