Opening Ceremony

FASM 245 | Professor Green | Winter 2016 | Jordan Dabney | Lo Pitcairn | Ardeen Samuel | Amanda Liffers | Rylie Healy

Table of Contents Mission Statement…………………………3 Size and Scope…………………………....4 Key Competitors…………………………....6 Current Footwear Trends………………….7 Current Lifestyle Trends………………….....8 Corporate Buying Plan……………………9 Buying Plans……………………………….11 Assortment Plans…………………………..15 Designers…………………………………..17

Mission Statement Taking its name and mission statement from the modern Olympic Games, Opening Ceremony adopts a multinational approach to retail. In addition to stocking both iconic and emerging homegrown designers, every year Opening Ceremony showcases the spirit and merchandise of a visiting country, transforming each store into a marketplace for exotic souvenirs and international talent.

Size and Scope

o Four brick-and-mortar stores o E-commerce o Showroom located in New York o Shipping to 40 countries

Product Category:

Footwear

Key Competitors

o o o o o o o

Barneys New York Net-A-Porter Reformation Zappos Steven Allen Fivestory Dover Street Market

Current Footwear Trends

Current Lifestyle Trends

Corporate Buying Plan

Focus Product Category: Fall 2016 Plan Net Sales, Fall 2016 Est. Net Sales, Fall 2015 Plan % Last Year: Average Stock, Retail: Inventory Turnover: Planned Reductions, $: Reductions % Sales: Plan IMU %:

Shoes (Women’s/Men’s)

517.5 450.0 15.00% 211.2 2.5 129.4 25.00% 59.32%

(000's) Net Sales % Fall Plan BOM Stock Stock / Sales Ratio Plan EOM Stock Plan Reductions % Fall Purchases, Retail Purchases, Cost

Fall 2016 6 Month Buying Plan October November December 72.5 103.5 129.4 14.00% 20.00% 25.00% 202.9 238.05 258.8

August 62.1 12.00% 186.3

September 88.0 17.00% 219.9

3.0 219.9 19.4 15.00%

2.5 202.9 23.3 18.00%

2.8 238.1 19.4 15.00%

2.3 258.8 23.3 18.00%

115.1 46.8

94.2 38.3

127.0 51.7

147.5 60.0

January 62.1 12.00% 186.3

Fall 2016 517.5 100.00% 211.2

2.0 186.3 24.6 19.00%

3.0 186.3 19.4 15.00%

129.4 100.00%

81.5 33.2

81.5 33.2

646.9 263.1

Buying Plan New York

Opening Ceremony New York Store Focus Product Category: Fall 2016 Plan Net Sales, Fall 2016 Est. Net Sales, Fall 2015 Plan % Last Year: Average Stock, Retail: Inventory Turnover: Planned Reductions, $: Reductions % Sales: Plan IMU %:

Shoes (Women’s/Men’s)

285.0 247.8 15.01% 105.7 2.7 71.3 25.00% 59.32%

(000's) Net Sales % Fall Plan BOM Stock Stock / Sales Ratio Plan EOM Stock Plan Reductions % Fall Purchases, Retail Purchases, Cost

Fall 2016 6 Month Buying Plan October November December January 39.9 57.0 71.3 34.2 14.00% 20.00% 25.00% 12.00% 103.7 119.7 135.4 88.9

August 34.2 12.00% 95.76

September 48.5 17.00% 111.4

Fall 2016 285.0 100.00% 105.7

2.8 111.4 19.4 15.00%

2.3 103.7 23.3 18.00%

2.6 119.7 19.4 15.00%

2.1 135.4 23.3 18.00%

1.9 88.9 24.6 19.00%

2.6 85.0 19.4 15.00%

71.3 100.00%

69.3 28.2

64.0 26.1

75.3 30.6

96.0 39.0

49.4 20.1

49.7 20.2

403.6 164.2

Buying Plan Los Angeles

Opening Ceremony LA Focus Product Category: Fall 2016 Plan Net Sales, Fall 2016 Est. Net Sales, Fall 2015 Plan % Last Year: Average Stock, Retail: Inventory Turnover: Planned Reductions, $: Reductions % Sales: Plan IMU %:

Shoes (Women’s/Men’s)

207.0 180.0 15.00% 84.5 2.5 51.8 25.00% 59.32%

(000's) Net Sales % Fall Plan BOM Stock Stock / Sales Ratio Plan EOM Stock Plan Reductions % Fall Purchases, Retail Purchases, Cost

Fall 2016 6 Month Buying Plan October November December January 29.0 41.4 51.8 24.8 14.00% 20.00% 25.00% 12.00% 81.1 95.22 103.5 74.5

August 24.8 12.00% 74.52

September 35.2 17.00% 88.0

Fall 2016 207.0 100.00% 84.5

3.0 88.0 7.8 15.00%

2.5 81.1 9.3 18.00%

2.8 95.2 7.8 15.00%

2.3 103.5 9.3 18.00%

2.0 74.5 9.8 19.00%

3.0 74.5 7.8 15.00%

51.8 100.00%

46.1 18.7

37.7 15.3

50.8 20.7

59.0 24.0

32.6 13.3

32.6 13.3

258.7 105.3

Assortment Plan

Focus Product Category: Opening Ceremony Designer Footwear

Planned Purchases, Retail: $285,000.0

Designer Acne Adidas Originals Dr. Martens Fenty Puma x Rihanna Kanye West x Adidas Mansur Gavriel Moschino New Balance Reebok Vans

% Total 25% 5% 4%

$ Purchases $71,250 $14,250 $11,400

14% $39,900 15% $42,750 20% $57,000 3% $8,550 4% $11,400 5% $14,250 5% $14,250 100% $285,000.0

Classification Cleated Soles Slimline Runner Chelsea Boot

% Total 5% 25% 30%

Work Boot 10% Luxurious Loafers 30% 100%

$ Purchases $14,250 $71,250 $85,500 $28,500 $85,500 $285,000

Designers

Acne Studios

Fenty Puma x Rihanna

Adidas

Dr. Martens

Adidas x Kanye West

Mansur Gavriel

New Balance Moschino

Reebok

Vans

Thank you!