Mansur gavriel

Pop-Up Shop Ardeen Samuel Ryan Castelli Connelly Rhea

About the company Mansur Gavriel is a newfound brand, designed in New York and produced in Italy. It was founded by Rachel Mansur and Floriana Gavriel in 2012. The brand presents high quality, Italian made products with great attention to material and detail.

The pair behind the highly-coveted brand met in 2010 as art school graduates. Rachel Mansur had studied textiles at Rhode Island school of design and Floriana studied fashion and photography at the university of the arts Bremen in Germany which is also where she grew up.

NYC Wooster St. Shop

Target Customer Ellie Banks

Our customer is very minimal, chic, and will only buy high quality, well-made product that is fashion forward and suits her aesthetic.

She has an eye for very timeless design, and it shows through her wardrobe.

She lives on the Upper East Side of Manhattan.

Her husband works in finance on Wall Street, and she works for an Art Gallery.

Key Messages The 4 main messages that we want to convey: ● ● ● ●

That Mansur Gavriel is a luxury brand with coveted products.

The aesthetic of the brand is very minimal and chic.

We were inspired by the Pantone color of the year, Greenery.

Bringing attention to this new brand that plans to grow in the future.

Pop-Up Shop Location New York, New York Central Park This location flows with our inspiration and play on the trend of health, wellness, and of course greenery.

One month, during September’s New York Fashion week.

Launch Event ●

The launch party will take place on a thursday night the day before opening.

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There will be a bar serving cocktails, h'orderves as well as live music.

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Tents with hanging lights will be set up outside for guests to enjoy the space

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Aimee song, Chiara Ferragni, and other bloggers will be invited and promoting our launch event on instagram and snapchat.

Store Design

Store Design

Store Design