Progression Airlines Brand Guide by ardeleansebi

PROGRESSION AIRLINES BRAND GUIDE

CONTENTS

COLOR

MISSION

AUDIENCE

12-13

LETTERHEAD

LOGO

14-15

ENVELOPE

LOGO AND TYPE

16-17

BUSINESS CARD

LOGO VARIATIONS

18-19

BOARDING PASS

INCORRECT USAGE

20-23

BRANDED PACKAGING

TYPOGRAPHY

LIVERY

MISSION

Progression Airlines has one main goal; to offer reliable, speedy travel to our customers while providing comfort, luxury, and style. Our top of the line design features high-end amenities, award-winning service, and excellent benefits. We cater to the traveling working class, offering quick check-in options to get them from where they are to where they want to be as fast as possible and as easily as possible. No matter the obstacle, our team is ready and prepared to offer top customer service, because at Progression Airlines we are always moving forward.

AUDIENCE

Our designated audience primarily consists of higher up working class men and women. These are business people who are constantly on the go and are looking for a reliable airline that provides quick travel, without the headache and chaos of traditional airlines. These customers are also looking for high end amenities, comfort, and style. These are upper middle class entrepreneurs ranging in age from mid 20s into 40s who do not have much free time and are always looking to improve their life in some way. They value family, personal integrity, partnership, innovation, and quality.

LOGO This is the primary mark of the airline. Combining the main principles of progress, quality, and luxury, the logo is friendly and elegant. The mark can be used as a standalone entity and may be cropped as well as broken apart in certain situations.

Illustrated here are some of the main guidelines used in creating the mark

This is the clear space around the logo where no other marks can be placed

LOGO AND TYPE The two main layouts for type and logo alignment are shown here. The first gives the name more prominence and is the preferred layout, while the second is a stacked version which gives the mark dominance. Clear zones for each are also illustrated.

PROGRESSION AIRLINES Equal distance separation

PROGRESSION AIRLINES Clear Zone

PROGRESSION AIRLINES

Clear Zone

Height of text equal to separation distance

LOGO VARIATIONS These are the various types of color combinations, as well as black and white, acceptable when using the logo. These combinations also work for the secondary layout.

Two Color

PROGRESSION AIRLINES

One Color

PROGRESSION AIRLINES

Black and White

PROGRESSION AIRLINES

INCORRECT USAGE Never use the logo improperly as it will stray from the established identity of our brand and will cause confusion for customers and clients.

Do not shrink logo disproportionately

Do not use a different typeface

PROGRESSION AIRLINES

Do not alter the spacing of the logo

PROGRESSION AIRLINES

Do not place purple logo on black

PROGRESSION AIRLINES

Do not alter colors of the logo

PROGRESSION AIRLINES

Do not rearrange parts of the logo

PROGRESSION AIRLINES

TYPOGRAPHY These are the primary typefaces used by our brand. The idea is to keep everything simple with one typeface for the name and another for secondary information.

This typeface is primarily used for the title of our brand, with a few other exceptions on the business card, boarding pass, and letterhead

Cycles Nine SemiBold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Futura Medium is used on the branded packaging as the primary text which names the product as well as on the business card as the secondary information

Futura (TT) Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Futura Book is used for the main portion of the boarding pass as well as secondary information on all other products such as the letterhead and envelope

Futura (T1) Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

COLOR There is one primary color that defines our airline with slight variations used for the business card and livery design.

#891947 R137 G25 B71 Pantone 7435C C0 M82 Y48 K46

#A01F5F R160 G31 B95 Pantone 227C C0 M81 Y41 K37

#9C1D57 R156 G29 B87 Pantone 676C C0 M81 Y44 K39

#841A50 R132 G26 B80 Pantone 235C C0 M80 Y39 K48

#651539 R101 G21 B57 Pantone 222C C0 M79 Y44 K60

#731744 R115 G23 B68 Pantone 229C C0 M80 Y41 K55

#4B152F R75 G21 B47 Pantone 5115C C0 M72 Y37 K71

AIRLINES www.progressair.com

LETTERHEAD The letterhead is simple and to the point. It displays the necessary information in an asymmetrical layout Dear Recipient, with a nice counterpoint using part of the mark. PROGRESSION Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin sit amet erat sit amet ligula AIRLINES

sodales pretium. Aliquam vitae dui justo. Aliquam eu scelerisque nibh, in tincidunt lectus. Nullam cursus dignissim luctus. Curabitur facilisis consequat ex at convallis. Vivamus vitae lorem congue diam tincidunt condimentum vel nec neque. Nulla elementum purus non sodales consectetur. Proin tempus in sapien vel tempor.

www.progressair.com

Duis mattis massa vel erat accumsan, vel congue tellus efficitur. Nulla malesuada eros ac volutpat lacinia. Morbi aliquet metus non purus egestas, sed sodales nulla scelerisque. Fusce eu tellus vel tortor lobortis ornare. Sed interdum lectus dolor. Praesent at est quis nunc volutpat faucibus Dear Recipient, ut eget libero. Mauris facilisis, felisThe in hendrerit lacinia, magna auctor arcu, nonwith elemenwebsite of turpis the airline is aligned tum ligula nisi a justo. Integer ullamcorper interdum orci, sit amet congue sapien elementum PROGRESSION ut. scelerisque mi, eu elementum mauris. text Sed mollis fringilla finibus. Morbi Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin sit amet erat sit Sed amet ut ligula the bottom of the logourna on aboth sides AIRLINES sodales pretium. Aliquam vitae dui justo. Aliquam eu scelerisque nibh, in tincidunt lectus. tincidunt sed augue et, venenatis volutpat metus. In id ipsum viverra, tempus tortor purus, www.progressair.com Nullam cursus dignissim luctus. Curabitur facilisis consequat ex at convallis. Vivamus vitae odio a, lacinia lorem. Mauris et dui vel ligula aliquam scelerisque. Etiam mollis a eros in lorem congue diam tincidunt condimentum vel nec neque. Nulla elementum purus non pulvinar. Mauris rutrum, dui a pharetra dignissim, ipsum mauris fringilla neque, eget vestibusodales consectetur. Proin tempus in sapien vel tempor. lum dolor leo non velit.

PROGRESSION AIRLINES www.progressair.com

Dear Recipient, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin sit amet erat sit amet ligula sodales pretium. Aliquam vitae dui justo. Aliquam eu scelerisque nibh, in tincidunt lectus. Nullam cursus dignissim luctus. Curabitur facilisis consequat ex at convallis. Vivamus vitae lorem congue diam tincidunt condimentum vel nec neque. Nulla elementum purus non sodales consectetur. Proin tempus in sapien vel tempor. Duis mattis massa vel erat accumsan, vel congue tellus efficitur. Nulla malesuada eros ac volutpat lacinia. Morbi aliquet metus non purus egestas, sed sodales nulla scelerisque. Fusce eu tellus vel tortor lobortis ornare. Sed interdum lectus dolor. Praesent at est quis nunc volutpat faucibus ut eget libero. Mauris facilisis, felis in hendrerit lacinia, turpis magna auctor arcu, non elementum ligula nisi a justo. Integer ullamcorper interdum orci, sit amet congue sapien elementum ut. Sed ut scelerisque mi, eu elementum mauris. Sed mollis fringilla urna a finibus. Morbi tortor purus, tincidunt sed augue et, venenatis volutpat metus. In id ipsum viverra, tempus odio a, lacinia lorem. Mauris et dui vel ligula aliquam scelerisque. Etiam mollis a eros in pulvinar. Mauris rutrum, dui a pharetra dignissim, ipsum mauris fringilla neque, eget vestibulum dolor leo non velit. Donec dapibus feugiat pharetra. Pellentesque eget lorem enim. Donec orci odio, auctor eget orci sit amet, finibus imperdiet tellus. Mauris vel varius magna, sit amet ultricies arcu. Praesent nibh metus, sodales sed fringilla id, ullamcorper id nulla. Fusce non tincidunt ante, eu consequat tellus. Vestibulum nunc velit, placerat pretium ex ut, facilisis aliquet sapien. Aenean id congue velit.

Duis mattis massa vel erat accumsan, vel congue tellus efficitur. Nulla malesuada eros ac volutpat lacinia. Morbi aliquet metus non purus egestas, sed sodales nulla scelerisque. Fusce eu tellus Donecfaucibus dapibus feugiat pharetra. Pellentesque eget lorem enim. Donec orci odio, auctor eget vel tortor lobortis ornare. Sed interdum lectus dolor. Praesent at est quis nunc volutpat orcinon sitelemenamet, finibus imperdiet tellus. Mauris vel varius magna, sit amet ultricies arcu. Praesent ut eget libero. Mauris facilisis, felis in hendrerit lacinia, turpis magna auctor arcu, tum ligula nisi a justo. Integer ullamcorper interdum orci, sit amet congue sapien nibhelementum metus, sodales sed fringilla id, ullamcorper id nulla. Fusce non tincidunt ante, eu conseut. Sed ut scelerisque mi, eu elementum mauris. Sed mollis fringilla urna aquat finibus. MorbiVestibulum nunc velit, placerat pretium ex ut, facilisis aliquet sapien. Aenean id tellus. tortor purus, tincidunt sed augue et, venenatis volutpat metus. In id ipsum viverra, tempus velit. odio a, lacinia lorem. Mauris et dui vel ligula aliquam scelerisque. Etiam congue mollis a eros in Dear pulvinar. Mauris rutrum, dui a pharetra dignissim, ipsum mauris fringilla neque, egetRecipient, vestibulum dolor leo non velit.

Sincerely,

Donec dapibus feugiat pharetra. Pellentesque eget lorem enim. Donec orci odio, auctor eget dolor sit amet, consectetur adipiscing elit. Proin sit amet erat sit amet ligula Lorem ipsum orci sit amet, finibus imperdiet tellus. Mauris vel varius magna, sit amet ultricies arcu. Praesent Aliquam vitae dui justo. Aliquam eu scelerisque nibh, in tincidunt lectus. nibh metus, sodales sed fringilla id, ullamcorper id nulla. Fusce non tinciduntsodales ante,Evans eu pretium. conseBill Nullam cursus quat tellus. Vestibulum nunc velit, placerat pretium ex ut, facilisis aliquet sapien. Aenean id dignissim luctus. Curabitur facilisis consequat ex at convallis. Vivamus vitae Generalcongue Manager congue velit. lorem diam tincidunt condimentum vel nec neque. Nulla elementum purus non

plane is centered sodales consectetur. Proin tempus Nose in sapienof velthe tempor.

with the line text Nulla malesuada eros ac volutDuis mattis massa vel erat accumsan, vel congue tellusofefficitur. pat lacinia. Morbi aliquet metus non purus egestas, sed sodales nulla scelerisque. Fusce eu tellus vel tortor lobortis ornare. Sed interdum lectus dolor. Praesent at est quis nunc volutpat faucibus ut eget libero. Mauris facilisis, felis in hendrerit lacinia, turpis magna auctor arcu, non elementum ligula nisi a justo. Integer ullamcorper interdum orci, sit amet congue sapien elementum ut. Sed ut scelerisque mi, eu elementum mauris. Sed mollis fringilla urna a finibus. Morbi tortor purus, tincidunt sed augue et, venenatis volutpat metus. In id ipsum viverra, tempus odio a, lacinia lorem. Mauris et dui vel ligula aliquam scelerisque. Etiam mollis a eros in pulvinar. Mauris rutrum, dui a pharetra dignissim, ipsum mauris fringilla neque, eget vestibulum dolor leo non velit.

Sincerely, Bill Evans General Manager

Donec dapibus feugiat pharetra. Pellentesque eget lorem enim. Donec orci odio, auctor eget sit amet, finibus imperdiet tellus. Mauris vel varius magna, sit amet ultricies arcu. Praesent Telephone: 919nibh · 247 ·metus, 5463 sodales sed fringilla id, ullamcorper id nulla. Fusce non tincidunt ante, eu consequat tellus. Vestibulum nunc velit, placerat pretium ex ut, facilisis aliquet sapien. Aenean id Email: bill.evans@progressair.com congue velit. 395 Sunset St.

395 Sunset St.

Durham, NC 27707 Telephone: 919 · 247 · 5463 Email: bill.evans@progressair.com

7% opacity

Durham, NC 27707 Telephone: 919 · 247 · 5463 Email: bill.evans@progressair.com

orci Durham, NC 27707

Sincerely,

Two points nicely align the main text with the name of the logo and the secondary information with the mark of the logo

Bill Evans General Manager

Bottom of wing is aligned with bottom of text

ENVELOPE The envelope is again simple and efficient. It displays the same logo as the letterhead with the addition of the address underneath. It also features the primary mark on the back which is cropped to resemble the rising sun.

PROGRESSION AIRLINES 395 Sunset St. Durham, NC 27707

The address is aligned to the ends of the logo

BUSINESS CARD The business card features the secondary logo layout and is placed towards the bottom of the card as if it is ready to take off. The information on the other side is aligned to match the look of the logo pointing up towards the name, which is given dominance in the overall composition.

BILL EVANS

Sligt gradient applid to the background to mimic the other side of the card

Name is given dominance and set in Cycles Nine

General Manager

395 Sunset St.

PROGRESSION AIRLINES

Durham, NC 27707

Curved shapes are based on the bottom shape of the logo

www.progressair.com 919 Âˇ 247 Âˇ 5463 bill.evans@progressair.com

Secondary logo with website underneath

Slight gradient applied to top and bottom layers to account for visual contrast created in the center layer

BOARDING PASS The boarding pass is designed to be easily read in a rush. The primary information necessary for boarding is given a large amount of space and visual dominance. The stub features a similar hierarchy but is aligned vertically. The back of the boarding pass is simple but features the mark, making the ticket easily recognizable.

Main information

GATE

FLIGHT

SEAT

PR36 24A

DEPARTING

ZONE

4:00 PM

NOV 15, 2016

4 ROC – MIA

PR36 24A 4

Zone and seat labeled to be easily read once on the plane

BUSINESS 4:00 PM NOV 15, 2016

BUSINESS CLASS

JOHN H. SMITH

ZONE

JOHN H. SMITH

SEAT

BOARDING

3:30 PM

0128436403

PROGRESSION AIRLINES

ROC – MIA 0128436403

Airline name

BOARDING PASS

Mark overlaps the stub so that part of it will be taken with the customer

Cycles Nine used for the type here

BRANDED PACKAGING This package is for cookies to be handed out on flights. The design is simple and symmetrical with the back and front layouts mirroring and framing the logo. Since the logo will be broken apart on different planes a small version will be placed on the nutritional facts side.

Nose of plane points to tap to open the box

Use secondary logo to give dominance to mark PROGRESSION AIRLINES

Fold marks

BRANDED PACKAGING The peanuts package follows a very similar format to the cookie package. The text frames the logo in a similar fashion while the nutrition facts and ingredients have been placed together on one side of the box to allow for the secondary logo to be placed on its own.

Fold tabs

PROGRESSION AIRLINES

Nose of plane still points to the tab

Simple alignment point of the name and triangle of the logo

LIVERY The livery of Progression Airlines takes liberty with its design in that it is not as simple as many other designs. It is a combination of the business card and the curved shape at the bottom of the logo. This shape has been repeated and altered to create a visual pattern representative of the airline.

Logo has been placed on top of the purple and has been cropped in a way that it continues the curve of the contrail graphic

PROGRESSION AIRLINES

Airline name aligned with the two doors of the plane

This graphic is placed in alignment with the engine to represent a contrail