2023 CHANNEL CHIEFS

Amazon Web Services

Matt Yanchyshyn

GM, AWS Marketplace, Partner Engineering Yanchyshyn joined AWS in 2012 when cloud computing was just a glimmer in most CIOs’ eyes. He has led multiple AWS service teams and technical sales organizations and now leads all engineering for AWS’ partner organization.

AppDirect

Renée Bergeron COO

Bergeron completed the acquisition of IT Cloud, expanding the footprint of AppDirect’s adviser business in Canada. She also led the unification of all operations to support advisers, providers and business customers.

Arctic Wolf

Bob Skelley VP, Channel Strategy, Development

Skelley helped develop new channel communities in the cybersecurity insurance and incident response arenas. He also worked with the channel community and product group to launch new channel services for partners.

Arrow Electronics

Dana Zaba

Supplier Management Director

Zaba drove growth in strategic focus areas such as hybrid cloud, public sector, flash storage and software. She also operationalized the distribution process for IBM software transactions through the AWS Marketplace and partners.

AMD

Marty Bauerlein

Head of North American VAR Channel, Commercial Distribution

Bauerlein implemented a robust channel program and enhanced AMD’s field coverage model with a 75 percent increase in channel head count. He also created a CIO Advisory Council to keep customers at the center of everything.

Appfire

Colin Puckett SVP, Global Channel, Field Operations With no direct sales team, the channel program is Appfire’s primary path to market. Under Puckett’s leadership, the purposebuilt program has been successful and enables partners’ business to see growth as well.

Armis

Tim Mackie VP, Worldwide Channels

Mackie launched the Armis Partner Experience program and APEX Manage track. He also instilled a “channel-first” philosophy within Armis and oversaw the development of operational visibility into the business.

Aruba, a Hewlett Packard Enterprise company

Donna Grothjan

VP, Worldwide Channels Grothjan led Aruba’s efforts transforming the partner base to enable the delivery of XaaS/NaaS offerings. She has transformed all aspects of the partner operating model, from partner goto-market strategy to all aspects of partner enablement and sales capabilities.

AMD

Terry Richardson

North America

Channel Chief Richardson has made AMD a channel force to be reckoned with through his focus on a “land and expand” strategy that delivers business outcomes. This has resulted in 100 percent sales-out growth in data center servers.

Aqua Security

Jeannette Lee Heung

Sr. Director, Global Channel, Ecosystems Lee Heung created and launched a new global partner program, streamlined strategic partners, increased value to the sales team from the channel and launched a global partner promotion— all leading to an increase in channel revenue.

Arrow Electronics

Andy Banks VP, Supplier Alliances, North America Banks leads a team of supplier managers and engineers who support all existing and new supplier lines and alliances. Under his direction, the team of channel professionals overachieved their targets year to date.

Aruba, a Hewlett Packard Enterprise company

Jim Harold VP, North American Channels Harold implemented a highertouch, more focused model by improving the CAM-to-partner ratio and making CAMs more accountable for partner growth. This allows them to concentrate on fewer partners and customize partner plans.

Anomali

Chris

Peterson

VP, Global Partnerships

Peterson has reinvented Anomali’s partner model from the ground up. He has embraced a channel-first strategy, rolled out an allnew margin-based partner program and expanded the channel-dedicated field team.

Arcserve

Denise Parker

EVP, Global Sales

Parker leads Arcserve’s global sales and teams and go-to-market initiatives, providing customers with a unified data protection and management platform to ensure data resilience everywhere and every time.

Arrow Electronics

Tamara Ells VP, GM, U.S. Public Sector

Ells has increased the number of field representatives and sales support personnel in her first six months on the job. This focus allows Arrow to support channel partners more effectively and tighten operational SLAs.

Aryaka Networks

Craig Patterson

SVP, Global Channels

Patterson launched the Aryaka Accelerate Global Partner Program. He also restructured staffing channel sales, marketing and support by region and partner model and created an elite partner tier with access to account-based marketing and sales.