Delivering The New Logic Of Work

Q. With the marketplace ever-evolving, how can partners experience success in 2023?

Crystal: We are at a transformational point where companies and partners must redefine what work looks like. It is now a hybrid working reality. There’s a shift in the needs of customers, with a focus on hybrid work and how they can be more efficient and productive while retaining their skilled workforce. Partners must lean into ingenuity, inclusivity and flexibility to enable agility, optimize performance, invest in their employees and leverage creative ways to get in front of their customers with best of breed solutions, financing and quick deployment.

Q. How does Logitech deliver for all people and all spaces?

Anthony: For enterprises, we help businesses pursue a new way of working by designing experiences so all people can create and collaborate effectively from anywhere. For all people, our solutions solve for diverse needs and environments and support productivity anywhere with customizable keyboards, mice, headsets and webcams. In all spaces, we help drive better collaboration, support equity and build culture at home, in the office, and in between with intuitive video conferencing tools. For all business, we provide the tools and support you need for device management, security and deployment, whether you’re a small business or large enterprise.

Q. Where do you envision channel partner investment is headed in today’s market?

Crystal: With the changes in the buyer’s journey, it is important that our partners invest in the online customer experience and an e-commerce platform where they can truly elevate and curate quality content-which include tools that help their customers easily navigate along and select the “right” choices on technology, showcase additional products to attach and highlight their value-added services. It will also be important that partners invest in sustainability initiatives and continue to improve their team’s consultancy and technical capabilities.

Q. How important is the partner community for your business?

Anthony: Our partner community is the cornerstone of our strategy. We are committed to providing our partners with the highest level of support to develop, market, sell and deliver innovative, industry-leading personal and team workplace and collaboration solutions that solve the business needs of our mutual customers.

” We place the partner experience at the core of our efforts, and through the New Logic of Work, our partners can lean in with customers and help them identify the best ways to redesign their workspaces to meet the needs of their people and help them succeed at hybrid work.

Cisco Systems

Kristyn Hogan VP, Global Collaboration Partner Sales

Hogan launched a Webex activation incentive and a premises-to-cloudcalling migration incentive. She also rolled out two routes for partners to simply and profitably transact collaboration.

Cisco Systems

Thimaya Subaiya

CXO/Chief Customer Experience Officer

Subaiya dedicates much of his time to listening to partners and integrating their feedback into Cisco’s customer experience (CX) strategy to help partners succeed. Under his leadership, the CX business has continued to help partners accelerate their journey.

Cisco Systems

Alexandra Zagury VP, Partner Managed, As-a-Service Sales

Zagury led the goto-market partner sales team to focus on enabling partner-led managed services and the transition to as a service. She also executed around a platform, preference and performance strategy.

Cloudflare

Steve Pataky Head of Sales, Cloudflare Area 1

Pataky helped design the new Cloudflare One Partner Program. This was a great opportunity to land key concepts and learnings in a new program that is recruiting, developing and ramping Cloudflare’s channel for zero trust solutions.