The Rise Of The Hybrid Workforce Means Great News For Brother

Q. The pandemic changed business dramatically. What’s been the biggest difference for document technology?

A. The biggest difference is fewer people in the traditional office. With work from home, with satellite offices, almost everyone is a hybrid worker to some degree. On top of that, the pandemic basically forced companies to start doing business digitally. This means more digital documents and fewer printed documents. So, for our industry, the headline is that in-office print volumes are way down. Those lower print volumes are great news for Brother! The hybrid workforce is a decentralized workforce, and most of those workers still need to print, scan and copy. Before the pandemic, big, centralized devices may have made sense. Today, companies need smaller devices in more locations. It’s like the business world just pivoted toward Brother.

Q. So, there’s a new business printing landscape. How is Brother supporting it?

A. We have new printers and all-in-ones — our fastest and most advanced color lasers ever. At the high end, Brother A4 devices can now handle all the printing and document management at our customers’ main offices, more cost-effectively than big A3s. For work-from-home, it’s the opposite story — employees need devices that are more robust, because they’re doing a lot of their work without going to the office. We have new products specifically built for corporate home office environments. Security — that’s another thing. With the hybrid workforce and all those different locations, there’s even more pressure on data security. And security continues to be a real strength for Brother, at all three levels: device, document and network. Did you know that our devices don’t have a hard drive? That virtually eliminates one of the major risks that our competitors need to worry about. That’s an advantage for Brother.

Q. What are some of the other advantages of partnering with Brother?

A. Like I said, the business world now needs exactly what Brother offers. The opportunity is better than ever, for larger customers especially, and we need partners to make it happen. Just as importantly, we are a great company to work with. There is no bureaucracy and lots of personal contact. One partner said, “Brother supports us in almost too many ways to count.” I hear things like that all time. At Your Side — it’s our tagline for a reason: it sums us up perfectly.

Michelle Hartman Senior Director Commercial Sales

Learn more about partnering with Brother: teamwithbrother.com

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