PORTFOLIO 2019
PRODUCT PHOTOGRAPHY
SHORT VERSION
ARIAM VELÁZQUEZ
ARIAM VELÁZQUEZ P R O D U C T
P H O T O G R A P H Y
PORTFOLIO
C O N T E N T S
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Resume and Personal Information
About Me and Introduction
Note: Product trademarks
My Work: Product Photography
The Process
P R O J E T S
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B Y
P A G E S
Guinness Beer Fiestesita Baking Supplies Shop OP Seasons NYX Lipstick Imagine Dragons Cover The Process Contact Me
ARIAM VELÁZQUEZ
PORTFOLIO
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ARIAM VELÁZQUEZ
A B O U T
PORTFOLIO
M E
I am a self-taught photographer who aspires to become a professional at creating content for advertising campaigns. The types of photography I enjoy working with are portraits, events, fashion and product photography. Currently, I am enrolled in the University of Puerto Rico in Carolina where I am completing a bachelor's degree in Advertisement.
I N T R O D U C T I O N
As an attempt to create my own set of product photography, I decided to use various products to produce advertising content for campaigns, promotions and online sales. The following pages will show my work. PAGE 4
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N O T E
All products in this portfolio were used for learning experience only. All rights belong to their owners.
Registered trademarks: TThe registered trademark Guinness® belongs to Diageo Ireland 1935. The registered trademark Imagine Dragons® belongs to Rynolds, Daniel; Sermon, Daniel; McKee, Ben 2012. The registered trademark OP® belongs to Icon DE Holdings LLC 2017. The registered trademark Herbal Essences® belongs to The Procter & Gamble Company 2017. The registered trademark NYX® belongs to L'OREAL USA CREATIVE, INC. 2016.
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M Y
W O R K
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G U I N N E S S
B E E R
As a challenge, I picked the ‘Guinness’ Dark brew beer to photograph. I want to incorporate drink products into my work and thought this was a good start. It was a simple shoot with a plain black background, yet I faced some small challenges during the production. My first challenge was to keep the bottles cold so they wouldn’t wet the cardboard background. I managed to keep them from dripping by taking turns in a small cooler with ice. My second challenge and last challenge was to make the beer foam last long enough to take some pictures. I used dish soap to make the foam denser and longer lasting.
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F I E S T E S I T A
B A K I N G
S U P P L I E S
These photos were created as part of a college course with the purpose of creating content for the website of a store. I decided to choose a bake shop called "Fiestesita Baking Supplies Shop" in the town of Caguas, P.R. For the first photo, I just wanted to show the theme of the store, that's why the background has ribbons and a piece of birthday cake. In the second picture, I used gingerbread cookies with decorative sugar, that way it could demonstrate what snack could be made with this product. Finally, I photographed a peppermint coffee extract bottle for which decorated with some candy canes and a cup of coffee filled with a cool-whip topping and crushed peppermints.
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O P
S E A S O N S
For the OP Summer Breeze Fragrance, I wanted to create a new concept for its presentation. I had the idea to take the products summer theme and place it in four different backgrounds representing the four seasons of the year. This way I was able to show that this fragrance is not only for summertime; instead it could be used all year long. I created the illusions of spring, summer, autumn and winter by placing the bottle of fragrance in: Crushed Almonds – To make it look like summer beach sand Green patch of grass – Representing springtime Dry Brown and Yellow Leaves – As fallen leaves in autumn White Sheet of Cotton – Simulating winter snow
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N Y X
L I P S T I C K
This advertising photo session features a Red lipstick from ‘NYX cosmetics’ brand. In these photos I wanted to demonstrate how the lipstick color looks like by placing lip shaped stains as a background pattern. I made these by applying this lipstick shade on myself and kissing a rectangular piece of white cardboard multiple times. This was the first product I ever photographed.
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I M A G I N E
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D R A G O N S
C O V E R
The "Imagine Dragons Cover" is a piece I created using an alternative genre music CD and a photographic technique called "light painting" or painting with light to produce an image. This photographic technique of painting with light is created in the dark by using external light sources in a long exposure camera setting. I was able to create the blue light shade in the background of the CD by lightly moving a black light lamp during the exposure. Although music CD’s aren’t as popular as online streaming anymore, I experimented in trying to create this photograph for this product. PAGE 20
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T H E
PORTFOLIO
P R O C E S S
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In order to create these pictures, I decided to make my own miniature studio or ‘Light Box’. I mounted two cardboard boxes to create a space for the products to be photographed.
I cut two square shapes on the sides of the box and covered them with double sheets of wax paper in order to diffuse the light coming in from the lamps.
With different colored boards I created the different backgrounds for each picture.
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I placed this small studio in my living room and the process was quite messy, but not impossible
I used post it notes to cover up the light bulbs and create other colors depending on the product.
This was the shoot for the Bath & Body Works splash..
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After a while, I realized the box was too small for some photos. I modified the box and made it taller by cutting the top part and adding new cardboard walls.
Here 's a picture of me starting to work with the bigger Light Box for the Pepsi Mini photographs.
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CONTACT ME Email: ariam..velaz@gmail.com Cel: (787) 702-4454 Adress: HC 3 BOX 16129 Aguas Buenas P.R. 00703