a campaign for apple Proposed by : Ariel Betancourt + Carley-Beth Culpepper + Chelsea Harrison + Simone Harvin | SCAD FASM 400 STUDENTS
interactive ferris wheel + dance floor + food trucks + iphone raffle + ipad dj +
projection mapping
Rana Sobhany +IPAD DJ+ 1000 sq. ft. interactive dance floor
modern, innovative design + reminiscent of the holiday season apple & snow globe inspired booths with ipad games, photobooth and local innovative technology
digital station hand warmers for the kid in all of us charity + free tickets for children in need +50% proceeds
press release will be sent to all
contacts on media list ++
creative loafing
atlanta
magazine
daily candy
scout mob
atlanta
thrillist
+sponsors+
coca-cola
pnc
bank ga tech
find submissions
event page
tweet date and time What’s your favorite apple product? @atlanticstation
press release submission sneak peek #digital station
posters 1 week
countdown
ferris wheel
news blast who’s coming? @atlanticstation
make noise and see the atlatic station apple store come to life
social media presence
social media presence
+logo+
inspired by light spectrum
+poster+
ferris wheel & snowflake
+idea+
simple, innovative, tech driven
as @atlanticstation and #digitalstation are used to talk about the event, a projection map of an apple store will build block by block. +real time transformation+
event layout
‘Bridging communities to brighten the lives of Georgia’s children in need.’
the little things press release + media contact list + budget + promotional calender + poster
all can be found in the digital station event booklet
thank you for your consideration Proposed by : Ariel Betancourt + Carley-Beth Culpepper + Chelsea Harrison + Simone Harvin | SCAD FASM 400 STUDENTS