PERSONAL BRANDING PROJECT Ariel Betancourt
Background ¨
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20 year old female from the mountains of Asheville, NC Growing up in a single parent household I became extremely close to my mom and learned the importance of a hard work ethic Having experienced a past of pain I became grateful for every relationship that I do have and strive to maintain them with love and care. I’ve become a strong individual with a kind demeanor towards others. I came to SCAD because I wanted to expand myself by becoming independent in a fast-paced city while pursuing my passions for art, creativity, fashion, and modeling Prepared for expanding my skill set, learning deeply about my career field, and finding a future direction in the fashion industry
Personal Attributes *Described by friends and family
Dedicated and Motivated ¨ Determined/ability to persevere ¨ Ambitious ¨ Passionate ¨ Caring ¨ Sensitive ¨ Honest ¨ Loyal ¨ Creative ¨
Beliefs and Values ¨
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Respect; “Treat others the way you’d like to be treated” Taking positive actions; “Be the change you wish to see in the world” Integrity; being true to myself Putting forth my best effort in all I do; relationships, school, work Optimism; thinking positively will create positive outcomes Anything is possible; you can achieve whatever you put your mind to– no dream or goal is out of reach
Mission statement My mission is to a pursue a creative career in the fashion and graphic design industry that will promote a healthy lifestyle and positive self esteem for women while raising awareness of negative environmental impact
Personal vision Combining creativity, open-mindedness, positive affirmations, eco-conscientiousness, with fashion and personal exploration
Brand statement A motivated and dedicated aspiring fashion merchandiser, I offer effective communication, adaptation to change, creative thought processes and problem solving, and inspiration to my team of colleagues for effective completion of projects built on respect, loyalty, and optimism. I aim to combine graphic design and fashion to promote positive self image and an awareness for the latest eco conscientious products, while performing to the best of my ability.
Education ¨
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Bachelor of Fine Arts in Fashion Marketing & Management (Anticipated: June 2013) Minor: Graphic Design Savannah College of Art and Design, Atlanta, GA GPA: 3.75/4.0 Dean’s List: Three quarters Associates of Arts (2010) Asheville-Buncombe Technical Community College, Asheville, NC GPA: 4.3 *Valedictorian of Buncombe County Early College high school
Professional skills *Proficient in Microsoft word, excel, and powerpoint ¨ *Web (Dreamweaver and HTML code) ¨ *Visual Merchandising and Marketing Plans ¨ *Business and Entrepreneurship Development ¨ *Social Media Outlets: Facebook, Twitter, Tumblr, Klout ¨
Career related work experience Fashion Show Event Coordinator, Western North Carolina Aids Alliance, 2010 ¨
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*Created fundraiser environmental fashion show “Project Green Runway” *Coordinated all promotion and marketing in local newspapers, “Citizen Times” and “Mountain Xpress”, 2010 *Held castings, styled photo-shoots and lead rehearsals *Volunteered as a spokesperson for WNCAP
Sales Associate, Abercrombie & Fitch, Asheville, NC (2009-2011) ¨ ¨ ¨
*Customer service *Handling customer concerns promptly and to their satisfaction *Proficient in point of sale cash terminal
Project Green Runway Fashion show extravaganza with reused, recycled, vintage, and alternative fibers; “Saving the earth one fashionista at a time” *raised over $1,000 for WNCAP.org http://animoto.com/play/nqMq1K1bDaK0TeOqNALPqA
Volunteer Work/Awards Volunteer Work: ¨ ¨
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*Western North Carolina AIDS Project, Spokesperson, 2010 *Western North Carolina Prom Festival, Spokesperson and Advocate, 2006-2010 *Mothers Against Drunk Driving, Outreach Programs, 2009 *Teen Court, Attorney and Juror, 2007-2009 *Relay for Life, Participant, 2006
Special Awards and Recognition: ¨
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*Recipient of “Best Marketing Plan” by Young Entrepreneur Scholars Program, 2010 *Graduate of Mind Spring Leadership program, 2010
Benefits I contribute as an employee ¨ ¨
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Ability to problem solve Ability to apply creative thought processes and think outside the box Listening and interpreting skills Adaptation to new environments and change Public speaking and effective communication Respect of others Showing up on time/being reliable Optimism in the work place Unafraid of risk
Professional Style Eclectic Mixing current trends with my own wardrobe Dressing for the occasion
Personal Interest: Fashion; the styling, creative direction and concept, makeup artistry, the movement and acting expressed through modeling, the post processing through photo shop
Makeup/Styling Creating a dark fashion look
SCAD work: Foundation studies Drawing 1, color theory
3D design
SCAD work: Intro to fashion design Dress designed by me and my partner Morgan Jordan
Finished product after styling photo shoot and directing
SCAD work: Fashion Aesthetics and Style Paper headdress designed and created with Marie Antoinette inspiration
Finished product
Future possibilities ¨ ¨ ¨
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Blogging and trend forecasting Social media promotion Graphic design and website design Buyer for a department store Writer for a fashion magazine Styling for fashion shoots