Veruschka: Style icon Ariel Betancourt
The making of a style icon Grace Kelly, Audrey Hepburn, Louise Brooks are classic examples ¨ ¨
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Timeless and Classic style Unique and true to their own individual style Doesn‘t necessarily follow the current trends Distinct look and recognizable Sets the stage for developing and imitating new trends– influences today s fashion
1960 s style trends vs. Veruschka 1960 s style trends ¨
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Common trends were go-go boots, PVC dresses, the twiggy false lashes, psychedelic prints, hippie movement Innocent, young, care-free
Veruschka ¨
Veruschka would set the stage for a new alternative style in 1960s being elegant, regal, exotic, dangerous, and sexually charged
How Veruschka s fashion emulated the time and abandoned the time Emulated ¨
She imitated Bridgett Bardot and style trends in the 60 s- identifiable with her big hair, hippie look, bell bottoms, etc.
Abandoned ¨
She was more than just a typical modelshe took part in the creative direction and styling of her shoots– becoming an instant inspiration
Veruschka as a style icon
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Classic timeless look Unconventional to 1960 s models. Natural sensuality and mysterious image Alternative to Twiggy s cute school girl look Participated in her photo shoots creative direction Animalistic image
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fierceness that allowed designers to go more edgy, graphic and literal
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Mixing art and surrealism into the fashion world
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Less of what fashion she was wearing and more of the image of transformation she portrayed
Veruschka von Lehndorff rise to fame Background ¨
Father involved in a Hitler assassination attemptexecuted in 1944. Left behind a destitute family
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A new mysterious and alluring identity - Veruschka!
Gained much attention in her brief performance in Blow-up
Heavily involved in Vogue
Later experimented with body paint photo-shoots and surrealismsurrealism
"For me, modeling was just an extension of theater," said Veruschka, in 1968. "I liked being on stage dressed up in costume. I like expressing myself."
Blowup film by Michelangelo Antonioni 1966
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A cult film about a British photographer and his accidental involvement in a murder Sexiest moments in cinematic history She moves like nobody on earth -David Hemmings, co-star Veruschka s modeling was new, sensual, and innovative
Vogue Covers
Leaving the fashion world entering the art world
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Veruschka dominated Vogue in the 60 s appearing on 11 covers In 1975 The editor of Vogue, Grace Mirabella, wanted her to cut her hair and be more identifiable to women of the time. She wanted me to be bourgeois, and I didn't want to be that. I didn't model for a long time after that.
Veruschka Poetry of a Woman 1971 Film stills- her & her boyfriend opening night
Franco Rubartelli made the film (her boyfriend & photographer) ¨ Film was in Italian, not very well-knownsemi autobiographical ¨ Her personal life is mostly a mystery ¨
Body Painting and transformation Body painting ¨
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I was always being different types of women. I copied Ursula Andress, Brigitte Bardot, Greta Garbo. Then I got bored so I painted myself as an animal. Worked with Salvador Dali and Peter beard in body paint/animal shoots Became a chameleoncelebrating the wild beast instead of taming it http://www.youtube.com/ watch?v=bjOMbbnXZik
Animalistic tendencies Her poses show a leaping, freeing, animalistic feeling... that translate quite literally in her body painting exploration
Playing with Gender Roles


Modeling as an art form
" It is always an expression of something universal which is not about me, it's about life, the disappearance of everything, how nothing really exists.


It s not about the physical form of modeling but rather the chameleon-like disappearing act. She transformed into animals, inanimate objects, the opposite sex — setting the stage for bending gender rules and questioning how different the human form is from natural forms.
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Fusing into the background Camouflaging myself made me feel that the public could not trap me so easily. The photographs could reveal something new to myself and to others.
I thought it would make a more interesting photo to change the color of my skin, giving the image a strangeness that would distract attention away from the often boring dresses.:
Influence on current fashion Current fashion trends: ¨
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The tall slender modelesque body criteria Models and sensuality- being desired Androgyny and gender roles Art and fashion
Current brands that have been inspired by Veruschka Brands:
Michael Kors ¨ Tom Ford ¨ MAC Cosmetics ¨ It s not the way she dressed but what she stands for ¨
Works cited Web ¨
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http://reocities.com/ Paris/theatre/8630/ veruschka.html http://www.style.com/ beauty/icon/ 071108ICON/ http:// weekendspast.com/ europe/veruschka-vonlehndorff/ http://fashionindie.com/ style-icon-veruschka/
Print ¨
Book - Veruschka Trans-figurations By Vera Lehndorff, Holger Trulzsch, Susan Sontag