LOFT REAL ESTATE Connecting Real Estate & Furniture Retail
LOFT PERSONALIZES THE REAL ESTATE OFFERING AND IMPROVES THE ‘HOME SHOPPERS’ EXPERIENCE connecting worlds with leading 3D LOFT technology
“Wouldn’t it be great to experience my new home and visualize redecora7on op7ons before I decide ? And wouldn’t it be fantas7c for the realtor of this kiosk, to really personalize his advice based on the specific situa7on of his client? And wouldn’t it be awesome for interior brands if they can promote their products when their customers are considering a new house, and display the items in their new home?”
Jan-‐Hein Pullens COO LOFT NedSense
ENABLING TECHNOLOGY IN UNIQUE COLLABORATION BETWEEN REAL ESTATE AND FURNITURE RETAIL the customer benefits from the 3D experience
In-‐kiosk & online No connec6on to Retail
Real Estate
Customer
Poorly linked Two separate worlds
Furniture Retail
In-‐store & online No connec6on to Real Estate
LOFT 3D Technology Connecting the three At the right time At the right place Providing an unique and personalized 3D experience
A PERSONALIZED REAL ESTATE OFFERING for an omni channel customer approach
Real Estate
Customer
Furniture Retail
THE REAL ESTATE MARKET HAS SHIFTED TOWARDS ONLINE EXPERIENCES people don’t drive through neighborhoods anymore, but find online shopping more enjoyable and convenient
Study Na6onal Associa6on of Realtors and Google, report highlights 2013 Zillow Research & ComScore research
NEW SALES CHANNEL FURNITURE RETAIL connecting to the customer at the right time
Real Estate
Customer
Furniture Retail
THE RETAIL MARKET NEEDS TO CONNECT TO CUSTOMER AT THE RIGHT TIME people buy new furniture at specific moments
1.
2. 3.
Upgrading Homes: When families get larger 4. and it’s Ame to move into something bigger, a bigger home may require more OR different furniture pieces to go with it 5. Moving: Moving to a new state to start a new life or just moving across the hall may require a new hamper or perhaps a new sofa 6. Marriage: Two incomes, new home. New adventure in life starts with furnishing and nurturing a home – literally and figuraAvely
research performed by Deal Décor
Kids: A growing family requires more space and the right type of furniture to accommodate a fast-‐growing army of babies College: Time to move out of mommy’s nest and into a dorm room requiring some inexpensive, but cool furniture pieces Promo<on: A promoAon at work or good year at your small business might meaning upgrading that 32 inch tv into that 60” wall mount that you’ve been dreaming about
ONLINE CUSTOMER EXPECTATIONS providing an unique, relevant and personal experience
Real Estate
Customer
Furniture Retail
THE INCREASINGLY DEMANDING CUSTOMER EXPECTS AN EXPERIENCE the new experience economy is at hand
Joseph Pine, MarkeAng Specialist and Author of ‘The Experience Economy’ and ‘Infinite PossibiliAes’: “ The world is shiBing to an experienced economy. And experiences are what consumers are looking for today. Really what’s out there is unexplored territory. These are worlds of our own imagina7on. We’ve gone from consuming commodi7es, to crea7ng goods, to providing services to the era of providing experiences.“
IN COMBINING THE 3 LOFT CREATES UNIQUE BENEFITS and facilitates the ultimate 3D customer experience 3D room by Real Estate
Customer Experience
3D products by Furniture Retail
A WIN-WIN-WIN SITUATION FOR ALL PARTIES INVOLVED LOFT is the enabling leading 3D technology
call us at +31 347 76 00 14 | mail us at loft@nedsense.com