9 Ways to Increase User Engagement & Why it Matters for SEO Having a website is one thing, generating traffic towards the website and keep the visitors engaged in the website is another thing and this is what really matters. Generating 1000 of visits with a high bounce rate or low return rates means that your website fails to deliver what it promises to the visitors on the first instance. There are many aspects that influence user engagement and technical aspects of the website and marketing efforts are the top influencers. No matter what the concern is keeping the user engaged and active on a website is not easy. If your website suffers from poor user retention rate and low interaction rate then it is a time to evaluate the website and find out what is actually troubling the website. Earlier the marketing methods were not interactive and there were less mean to interact and engage with the users. As a result, there was less chance to explore, learn and earn. But digital marketing platform has made it easier to target the customers, engage with them and convert them into a hot lead. Don’t let your web store die slowly in the tough competition, put all your strength in realizing the potential of the online marketing platform with result oriented methods. Seek the assistance of a professional SEO company to improve user engagement.
Why User Engagements Matter to SEO? The purpose of having a website is to increase the leads, sales and brand image. All this is possible only when a visitor finds the website useful. The rate of user engagement on a website indicates the
relevance of a business and how successful it is engaging with the current and potential customers. There are many reasons that could improve the user engagements whereas there are factors that could diminish the user engagement. Put all the dicey trends for your website at bay and find out how making your website that visitors love to visit and engage. Web sites follow different tactics to get the users, but retaining them for a long period is a challenge and turning them into a regular client is not at all easy.
How to Improve User Engagement? “SEO Consultant could help you in improving user engagement with effective means. There are a few factors that could make things easier for you. Before hiring an SEO expert, make sure your website is ready for the user-engagement.� Send Your Message in an Effective Way: Build a stronger connection with the visitors. Convey your message in an easy, original and authentic way. Explain your product, its working, benefits and how purchasing a certain product or service would affect the buyer. This small yet crucial step could help you in creating the desired first impression on your customers. Make sure your product or service delivers what it promises to the customers or else visitor will never come back to the website. Make Better Use of Content: Make better use of the content for engaging, informing and motivating the customers: realize the full potential of the content. With the right words, you can bring the visitors towards the website, with the right information you can motivate them to take action and with right feedback you can build a long term relationship with the customers. From facebook post to welcome message, informative blog post to catchy tag lines all can improve the user engagement. One of the best features of social media platform is it has made marketing two-way interaction. Now buyers, as well as sellers both, can connect and interact with each other. Make the best use of the platform with relevant content and improve user engagement. Know Your Audience: the marketing a promotion plan can be effective when it is designed to focus on buyer’s expectation and demand. Conduct a survey to find out what the visitors expect from the store. Get genuine feedback from the audience and improve the website as well as marketing strategy accordingly. The better you know the market the better result you can achieve. Collect Information About the User: One of the biggest concerns of the website owners is to bring back the visitors. The easy and most effective way to keep the visitor aware of our presence is to send updates on their emails regarding the latest products and offers. This may motivate the visitor to re-visit the website when they find anything interesting, useful or relevant. Make Sure Your Website is Ready to Receive the Visitors: Browsing a website with broken navigation, redirect links or staying on the page that takes too long to load often frustrate the visitors and they move towards another website. Make sure your website is technically sound. Now a larger number of people use their Smartphone to access the website, ensure that your business has a responsive website so that user can access and browse the website without any hindrance. If your business suffers from a high bounce rate then investing a responsive website could improve things for you.
Announce Special Offers and Discounts Occasionally: such lucrative offers never fail in bringing a positive result, a client feel special and when they receive exclusive offers through SMS or mail, it is not just a monetary gain that impresses the buyers but the genuine gesture of the seller makes them feel special and obliged. Many websites offer special discount and offer on occasions like their anniversary, customer’s birthday or anniversary apart from regular discounts and festive offers. All these small yet relevant methods build trust between the buyers and sellers.
Add a Search Box or Live Chat Support: the visitor might be in a hurry or they may require assistance while purchasing the item adding an advanced search box or online chat assistance could help in finding the best solution to the visitor. If you have an e-commerce store, then advanced search box can improve user engagement as it might help the client’s in finding the product they are looking for. The better advance search system the store has better users can explore and interact with the web store. Offer Free Trial: bringing visitors to your website is easier, but motivating them to try the product or service require more coaxing. Offer free trial to the users once they get the chance to use the service or product for free they would consider continuing with the product. Methods like free trials, special services and offers and exclusive deals let the customer feel special and it increases user engagement that in turn improves ROI. Update and Maintain the Website: make sure your website is secure and the platform is updated, hosting platform is secure and payment gateway is protected and the website is secured with an SSL certificate. When a user finds the website reliable and secure enough to browse and share information,
only then they spend time on it. Don’t let domain or hosting plan expires, take care of all the certifications and services and offer a secure platform to your visitors. With these simples yet effective tips one cannot just improve the user engagement, but they can experience the change in revenue earning as well. So if you are wondering why your business fails to achieve its result, then try to focus on these tips to improve user engagement. Follow digital marketing plan that comprises of SEO and SMO for the long-lasting and genuine results. For more information please call 832-725-5739 or go through the link https://armavita.com/houston-seo-company/