Aroos Magazine 44 Online

Celebrate your wedding day at the new Hyatt Regency Irvine—where memorable cuisine, impeccable service and the utmost attention to detail come together to create an exceptional experience. With over 56,000 square feet of indoor and outdoor wedding venue space and one of the largest ballrooms in South Orange County, Hyatt Regency Irvine and its team of experienced wedding specialists can help bring your dream to life. Our team of experts specializes in curating the most unforgettable weddings, romantic ceremonies and elaborate celebrations for up to 1,000 guests across a wide array of newly renovated and beautifully appointed venues. 949.225.6842 jacqueline.marshall@hyatt.com

Photo: Elizabeth Burgi Photograph y

Edgar Hay Events

A creator of luxury bespoke weddings, Edgar Hay designs, produces, and coordinates stunning wedding events in Los Angeles and around the world. From backyard celebrations to opulent soirées, the celebrity event planner turns dreams into reality.

Photo by : Rene ZadoriProvided By Edgar Hay Events

Bridal Show 14th Annual January26th.

Aroos magazine had a successful bridal show on January 28th with over 50 exhibitors and almost 450 special guests and very man visitors. Images and details are available on this issue.

We are also getting ready for our Annual Luxury Bridal Show and Event Expo, which will take place on january 26th , 2025 at the Hyatt regency Irvine. This year, we will have our wonderful Expo filled with our amazing vendors, who will be showcasing their beautiful presentations.

Our goal is to present our show in conjunction with a very select group of Southern California planners, vendors, and Event Designers to provide A-Z Services.

Please mark your calendars for January 26th, 2025

if you are interested to participate at this event to promote your business, please contact me for information on packages.

Thank you in advance for your Support.

Photo: Armen Asadorian

Photography/Provided by

Afsaneh Sargordan

Juan Carlos LUXURY EVENTS

by: Navid

Photography

Q & A

Parisa Kaprealian Interview with:

What’s the history of your company?

Pretty Please Design began as a boutique studio nestled in Beverly Hills, as the first shop in the United States offering prettified a la carte designs for the traditional Persian ceremony also known as the Sofreh Aghd. All of the fresh details I implemented into my ceremonial designs swiftly gained attention, providing creative direction and inspiration to brides looking for all of the design elements that make up the elaborate Persian wedding ceremony spread.

Rich with detail and symbolism, the sofreh aghd was the perfect place for Pretty Please Design to grow and flourish while honoring the traditions of the Persian culture in a stylish, modern and detailed manner. An online storefront soon followed, along with a personal blog where I share bits of creative inspiration, along side lifestyle, food, and fashion favorites. As I began a joined life with my husband, the opportunities to create and prettify bloomed quickly. Everything from home decor and fashion, to recipes and entertaining became a pallet for expression, and a place to ignite inspiration for others. Capturing the beauty in everyday life proved to be a universal desire, and the custom lifestyle expressions of Pretty Please Design began to gather followers from across the globe.

Do you work with all budgets, or do you specialize in high end events? I specialize in high end events, catering to clients with refined taste and a vision for top-tier designs. I believe beauty doesn’t have to come with a hefty price tag, but it must be meticulously planned and expertly crafted. I take great pride in exceeding expectations with my distinctive creations.

Photos Provided by: Parisa Kaprealian

What’s your personal design aesthetic?

I prefer a mix of classic and contemporary designs in my personal design aesthetic.

What are your future plans?

Thats a great question and in full transparency, I am not sure. I am primarily focused on being a fulltime mom and as it is I take on a limited amount of events a year. I am grateful to have the opportunity to shape my own flexibility in this industry.

Could you describe what services you provide, in addition to just creating the venue? When it comes to weddings, I only do sofreh aghd design. I also do haft-seen (Persian New Year) design and event planning and design for all sorts of celebrations.

Provided by: Parisa Kaprealian

What are some of your favorite ideas for events?

My favorite ideas will always be turning my client’s vision into an even more spectacular reality. What was one of your most memorable weddings/designs and what made it special?

The designs I cherish most are those for my own children, as well as events I design for Norooz (Persian New Year). Persian New Year is my favorite holiday and I love sharing the beauty of our ancient culture with the world.

What makes you stand out from your competitors?

Particularly in the world of Persian ceremony designs I just do things differently. Every sofreh aghd design has traditional must haves, however based on taste and budget of the couple some sofreh designs are more elaborate and intricate than others and some may be more simple and understated than others.

All of my Pretty Please sofreh aghd designs are custom and designed with one of a kind details. A Pretty Please sofreh aghd design will always have a “couture” element that can’t be found elsewhere. While I ensure all of the traditional elements of the sofreh aghd are upheld, I pride myself in producing a vast range of traditional and modern designs distinctive to my clients and my weddings.

Photos

By Parisa

www.prettypleasedesign.com prettypleasedesignbyparisa

Q & A

Shantel Behroozan Interview with:

What’s the history of your company?

I’ve been dancing since I was a little girl and owning my own dance studio was always something that I dreamed about but never knew it was possibile. Getting an education was very important to my family and pursuing a career in something less artsy was encouraged, so by default I went into finance where financially I did very well but it wasn’t something that I did from the bottom of my heart.

What made you personally want to go into Dance Company?

At age 36 years old when I got diagnosed with breast cancer, I really discovered the power of dance. I was sad, I was depressed and I had never felt more scared. With the support of my family and friends I was able to pick myself up and carry myself back to dance before each treatment. I was broken and with each step I was able to put myself back together. That’s when I really understood the healing that movement, music and community collectively had.

Photography: ©Navidstudio

I was sad, I was depressed and I had never felt more scared

I really discovered the power of dance !

Could you describe what services you provide and What are some of your favorite New ideas for your services?

During COVID, I felt that same sadness and loneliness from a few years back only this time I knew what I had to do. I opened my home and turned my backyard into a dance studio. Bringing in the best teachers, DJ’s and drummers. Coming together three times a week we all healed again together through the power of movement, music and community. That’s where it started and now three years later I have an amazing team of teachers that travel with me from West Hollywood, Sherman Oaks and Orange County. Sometimes you’ll even find me teaching a song or two here and there.

What was one of your most memorable events , and what made it special?

In addition to the daily classes, giving back to the community and different charities is something that I take very seriously and take pride in doing. Over the last couple of years, we have raised money for Cedars Sinai, different Breast Cancer Organizations, Brothers for life, Looking Beyond, Child International and many more. This is a very special piece of the puzzle for me. Showing gratitude for my health through giving back has become the most important part of my healing journey and I get to do it through dance.

What makes you stand out from your competitors?

I think what makes my studio stand out is the purpose behind it, the mix of music from all over the world and our love for each and every student that walks through our doors. I’m not really sure what the future holds for me. my purpose is to bring joy to as many women as I can through my love of dance. Show them that they can feel confident, sexy and beautiful at any age, any size, any dance level. Providing a safe space where women come together to share an hour moving in unity.

What are your future plans?

I’ve recently broadened my horizons and started doing prenatal and baby carrier classes for new mommies. This has definitely been one of the most gratifying experiences. Helping moms with postpartum, bonding with their babies and other moms and feeling like themselves again.

I hope to reach many more women in the future and show them the power they already have and perhaps don’t know.

Photography: ©Navidstudio

Q & A

ForLove Bridal Interview with:

Provided by:

Photos

Forlove Bridal

What’s

the history of your company?

ForLove Bridal started in 2019 as a result of the founder’s experience while shopping for her own wedding gown. Her experience at many bridal shops left her feeling uncared for, which, combined with her passion for bridal, fueled her motivation to start her new adventure to open ForLove Bridal in the heart of the Los Angeles area. We are the place where a bride’s experience is at the center of the shopping journey for her and her loved ones. All of this offered in an elevate environment provided by our highly experienced bridal stylists that truly care for our brides’ satisfaction by fostering genuine connections that deliver an unparalleled experience, as our bride find their gown from esteemed designers from around the globe..

Do you work with all budgets?

At ForLove Bridal, our mission is to make brides dreams come true by offering them high-end gowns at accessible price-points. To deliver on this, we have curated an ample selection that ranges from $2,500 to $17,000+ for our made-to-order gowns and $1,000 to $4,000 for our Off-the-Rack gowns (sold as seen). Similarly, our selection of veils and bridal accessories varies widely in style and price point to accommodate for the various range of price points and visions that brides may have.

What’s your personal design aesthetic?

From timeless elegance to daring allure, our bridal collections embody the spectrum of bridal style. Our couture collections emphasize our gowns romantic and sensual nature with exquisite details to flatter all body silhouettes. We focus on bringing the newest and most elevated pieces of bridal fashion for our brides.

Could you describe what services you provide?

ForLove Bridal’s core lies on top couture bridal gowns and original designs in wedding dress production from many countries around the world such as Israel, Australia, Germany, Turkey, New York and more.

Additionally, we offer a wide selection of veils and bridal accessories in many styles, colors, and price points. Both our bridal gowns and accessories are highly customizable, which are key to help make our brides’ dream come to fruition.

What are some of your favorite ideas for bridal gowns?

There is always as many styles as there are brides, but love bringing the newest and most refined styles from the Middle East and Europe to push the boundaries of bridal fashion. We love our timeless beaded ball gowns, while also appreciating the beauty in our simple bridal gown that are highly customizable to deliver on most any bride’s vision.

What was one of your most memorable & special designs you did?

Due to our location in the Los Angeles area, we have been able to work with renown celebrities to provide them with their bridal gowns.

We have done this for celebrities with private weddings as well as for TV shows and movies with high visibility in movies and streaming platforms. As part of this, we have had the honor to work closely with these celebrities to bring life to timeless gowns, which are inspiration for future designs and collections.

What makes you stand out from your competitors?

At ForLove Bridal, we are dedicated to fostering genuine connections with our brides, striving to provide an unparalleled experience. Our founder’s passion for wedding fashion ignited their path in the industry, driven by the profound joy of contributing to life's most cherished moments. We thrive on the shared smiles, tender emotions, and joyful tears that accompany each bridal appointment, infusing every interaction with warmth and authenticity.

Photos Provided by: Forlove Bridal

What are your future plans?

Our vision is to continue expanding the collection of couture gowns that we offer to our brides in our current location, while expanding with more locations to allow brides in a broader area to be part of our vision and journey. Throughout this journey, we are eager to bring along other top and renown partners, whether individuals or vendors that align to our ethos and enrich our brides’ journeys.

Contact information for the general public: Website: https://forlovebride.com

Phone: (818) 619-5842

Address: 14553 Ventura Blvd., Sherman Oaks, CA 91335

Email: Contact@ForLoveBride.com Social Media: @ForLoveBridal

Q & A Interview with: Alina Fiore

What’s the history of your company?

From a very young age I always helped friends and family plan and decorate their events not knowing one day I’ll be so in love with creating events. I started taking clients for events in 2011 after graduating from the Fashion Institute of Design and Merchandising.

What made you personally want to go into the floral design business?

I always loved art and flowers. Creating floral arrangements is like creating an artwork. I could communicate so many feelings in an arrangement. I never made an arrangement without giving it a meaning.

Do you work with all budgets, or do you specialize in high-end events?

The amount of work and creativity we invest in a simple arrangement doesn’t allow us to do our work on a low-budget! However it doesn’t necessarily have to be expensive, it can be simple and creative and not too expensive at times.

Photo by : Rene ZadoriProvided By Alina Fiore

What's your personal design aesthetic?

Nature! I love to create florals with a natural vibe, nothing too organized, yetpleasing to look at.

What are some of your favorite flowers and arrangement ideas? It’s hard to have an absolute favorite. My personal choice for flowers are anemones. The dark black heart of the flower against the bright white or bold colors of the petals is just fascinating!

What are some of the big trends in wedding florals right now?

A few new trends are bold color wedding flowers as we’re starting to see less traditional and more bold color wedding florals. Another trend we see right now is smaller bridal bouquets and less of the larger or cascading bouquets for brides.

Could you describe what services you provide, in addition to just creating the arrangements?

We help our brides come up with a design for the whole event by considering the bridal gown and the unique personality and taste of each bride.

What was one of your most memorable weddings/designs, and what made it special?

With the changing trends and vibe of the events each new event becomes a favorite. I like the events that are personalized and hold a special meaning to the couple.

What makes you stand out from your competitors?

I am an artist and no two artists are the same! I am very passionate for what I do and this is not just another job, it’s part of me that I put in each event. My education and background with art and fashion has an important role in staying ahead of the curve.

What’s your floral advice for brides on a budget?

I always tell my couples that our florals create a background to the most beautiful memories you make on your day! It doesn’t have to be too many flowers. It can be simple yet tasteful.

What are your plans for the future?

As we grow, we gain more experience and we learn. We never stop learning no matter how good we are.

Our goal is to create a floral experience for couples to look back at their big day and remember the great times they had!

Photo by : Gor AntonyanProvided By Alina Fiore

Photos by Rene ZadoriProvided

By Alina Fiore

Nutrition & Wellness

Fereshteh Khademi

I believe that with every important life event such as marriage, growing a family, or a change of career, a new chapter begins for us, leading to personal growth, self-awareness and a deeper sense of mindfulness. For me, becoming a mother was that life-changing event that paved the way to become a health and wellness advocate today. Like many new moms, along with pure joy, there were many days I felt overwhelmed and drained of energy, and worst of all, I would either forget to eat or would mindlessly consume junk foods all day.

I knew I had to make crucial changes in my life to be the best version of myself, especially for my son and family. Knowing that nutrition is at the core of my health and my biggest struggle, I began to prioritize creating healthy and balanced eating habits. Eager to learn the right way to do it, I obtained a certification in Nutrition Science from Stanford University, which made a significant difference in my life and health.

Photos Provided by: Fereshteh Khademi

Later on, I became aware that many people don't fully understand the significant impact food has on our physical and mental health. Reflecting on the years I used to work in the beauty industry, overseeing territory sales for cosmetic brands across 80 stores, I got to know many people personally from different cultures and age groups. I noticed that while many of us often invest in beauty services and products for self-care, we tend to overlook our core wellness needs, such as daily physical activity, nutrition, and stress management.

With today's busy and fast-paced lifestyles, we sometimes need to be reminded to put aside time for ourselves and our essential wellness needs. This is why my current passion project involves producing and presenting health and wellness TV shows to inspire all of us to prioritize self-care.

I also share easy and healthy recipes with science-backed nutrition tips on social media platforms with the goal of simplifying healthy and mindful eating for today's busy lives. (@fereshteh.khm) Overall, I find so much joy in seeing how much sharing what has helped me in reaching my health goals has benefitted many others.

As I look ahead to the future, my goal is to create an educational platform providing workshops that empowers and inspires my community to implement healthy habits effortlessly in their daily lives. In other words, I aspire to create a space that fosters a culture of well-being and vitality, enabling us to embark on a journey together towards a healthier and happier tomorrow, one small habit at a time.

The Event of the Year

13th Annual Aroos Magazine Luxury Bridal Show & Event Expo

Aroos Magazine’s Thirteenth Annual Luxury Bridal Show, its most successful to date, introduced discerning brides and grooms to the Southern California region’s top vendors. Each show builds upon the last in quality and includes elements like cake tastings, live makeovers, and couture runway shows. Directed towards couples in the luxury Event & wedding demographic, the carefully curated shows are the highlight of the season for area brides as well as their families and friends.

The Aroos Magazine Bridal Show was held at the Renaissance Newport Beach Hotel on Sunday, january 28th, 2024. With over 5,00 people in attendance, and over 50 vendors, it was a packed house. The fashion show featured Forlove Bridal, Isabelle couture, Glam House Couture and b.spoke Custom clothing.

Fahsion show Hosts: Shally Zomorodi & Dj Al.

Fashion show LED Wall & Lighting: GB Lighting.

fashion show Audio & Music: DJ Taahaa.

Fashion show Coordination: Events By Shideh.

Stage Decoration: Maylas Events

Ballroom Decoration:JC Luxury Events.

Event Seciurity: Lions 4 Security.

Fashion show Hair & make up:

Bridal Gowns: Henry Zador.

Isabelle Couture: Arsineh / Avenue Beauty Boutique

Glam House Couture: Shohreh Beauty & Hair by Fariba.

Special Thanks to : Mr. Shahram Rahimian, Metro

Digital Printing & Ms. Simin Hashemizadeh.

Renaisssance Newport Beach hotel: Catering sales Manager, Chanit Trabulsi.

2024 Aroos Magazine Bridal Show Vendor List

13th Annual Aroos Magazine Bridal Show, January 28th, 2024

Afsaneh Sargordan/ Amore Events @sofrehbyafsanehsargordan 714-457-2484

Alina Fiore Flowers & Events @alinafiore.com 818-940-4281

Alipour law Group, APC alipour.law 949-997-9000

Amata Safari Tour amartasafari.com 949-413-4411

Amertat Studio amertatstudio.com 516-717-5959

Aroos Magazine aroosmagazine.com 949-529-7922

Avenue Beauty Boutique @arsineh_hairstylist 818-606-5141

Aura Photo Booth aurabooth.com 424-523-4469

B.Spoke bspokestyle.com 714-884-3722

By Hermin @by_hermin 714-321-4022

Deejay Al deejayal.com 619-228-5793

Deelish Events deelishevents.com 626-315-6294

Dj Taahaa djtaahaa.com 949-945-8231

Edgar Hay Events @edgar_hay_events 818-922-4477

Forlove Bridal forlovebride.com 562-307-4377

GB Lighting @gb_lighting_design 818-402-1369

Glam House Coutuere glamhousecouture.com 661-878-5337

Hair by Fariba @faribaa 949-339-4202

Henry Zador Beauty Atelier @henryzador 818-242-5700

Highlight Table Event @eventbyhighlighttable 619-453-3569

Lions 4 Security lions4security.com 310-499-0221

Macaroon Land @macaroonland 949-302-0186

Magical Moment Design

@magical_moment_design 747-200-6987

Martha & Co @marthanco 626-862-7474

Maylas Events @maylas.events 949-742-0864

Mineh Khodagholian Catering and Events @minehkhodagholian 818-471-5270

Mission Ranch Catering missionranchmarket.com 949-707-5879

MJ Elegant Events @jcluxuryevents 323-428-4046

My Sofreh mysofreh.com 949.903.5028

NavidStudio Photography navidstudio.com 310.753.9622

Photo Negah & K.O. thephotonegah.com 310-477-7576

PMP wholesale custom Jewelry 310-804-0536

Pretty Please Design prettypleasedesign.com 310-403-5844

Renaissance Newport Beach Hotel linktr.ee/renaissancenewportbeach 949-476-2001

Rose Bakery OC @rosebakery.oc 949-664-0493

Sahar Cyros Realty saharcyrus.com 949-307-0280

Shohre Beauty @Shohre_Beauty 818-941-5948

Silver Finger Food @silverfingerfood 951-818-2775

Sweet Butterfly Boutique sweetbutterflyboutique.com 310-614-1718

Sweet by Sedi sweetbysedi.com 949-293-3404

Sweet Moments Photography sweetmomentsphotography. me 415-205-0549

Tifanoo tifanoo.com 949-861-0069

Tirajeh Jewelry tirajehjewelry.com 949-434-7769

Forough & Emad

Emad and Forough first met in Seattle at a friend’s graduation party. The tall, handsome guy with a man bun caught Forough’s eye, while the beautiful, shy girl sitting at the café window caught Emad’s eye. Funny enough, their first date was not intended as such, but it became one when none of their friends showed up at the theater show they planned to attend. Emad asked Forough out for ice cream afterward, marking the beginning of their love story. They dated for two years before getting engaged, just before the world locked down in March 2020.

In 2021, Forough had to move to SanDiego to start her medical residency at UCSD and she took the old-time Seattleite, Emad, with her to warm and sunny southern California! There, amidst the sunshine, they decided to celebrate

their love with a wedding on October 1st, 2023, surrounded by friends and family. As they exchanged vows, their hearts overflowed with gratitude for the journey that brought them together. For Emad and Forough, every moment was a testament to the enduring strength of their love.

Venue: Old Ranch Country Club

Officiant: Younes Nouri , Photo: Navid Studio

Music and lighting: DJ Taraneh, Cake: Sweet

Traders, Catering: Kathy Events / Dinner by: Basil Mediterranean restaurant, Event Catering

Manager: Mr. Ebrahim Irajpanah, Bridal gown: Nicole Milano Bridal heels: Loeffler Randall, Hair: Arshin, Makeup: Tiffany Aguilar

Florist: Camilla flowershop,

Maedeh & Amir

We are family friends and our mons insisted that we would be a good match and wanted us to talk to each other so we started talking on May 2017. At that time, Amir lived in Iran and Maedeh lived in US. We talked for a few months and then met each other in Amsterdam for the first time and continued our trip to Prague and then Italy. In Italy, Amalfi Coast, Amir proposed in a romantic restaurant by the beach. We continued talking and seeing each other twice a year until February 2020 that we got married in Istanbul, Turkey. After that, Maedeh petitioned for Amir’s US immigrant visa and Amir’s

immigration process started until Amir finally got his visa and moved to US on August 2022. We have had a long journey past few years and it has been like a roller coaster because long distance relationship is undoubtedly hard. However, through all of it, our love grew stronger for each other and we learnt to appreciate spending every moment together. We finally got to celebrate our love with our families and friends at our wedding on November 18th, 2023.

DJ: Hesam Mohamedian Fard

DJ Equipments: Team Impulse Events

coordinator:A complete vision event planning

Caterering: Baran Mediterranean Restaurant

Sofre Aghd & fruit table: Kathy Events

Floral : SD Wholesale Flowers & Bouquets

Gown : Sottero and Midgley Elton in Janine

Bridal

Shoes : Badgley Mischka

Hair & Make up: Niloofar.BeautyLA

Cake: Golden Rose Bakery

Venue:Double Tree by Hilton Irvine Spectrum

Photo & Video: Navid Studio

Mahzad & Mehrdad

At a wedding in 2021, Mehrdad, the groom's best friend, asked Mahzad out for drinks before the big day, but she brought her friend along due to nerves. Despite the awkward start, Mehrdad's charm won Mahzad over, leading to their first date months later. As their connection grew, Mehrdad proposed, sealing their love story with humor and persistence.

Venue: Signia by Hilton, San Jose CA

Bridal Gown brand : Allure Couture

Venue: Signia by Hilton, San Jose CA

Bridal Shoe brand : Jimmy Choo

Catering : Shalizaar Resturant

Grooms Suit: Gucci, Grooms Shoe: Christian Louboutin, Planner:aroosibylili

Photography& Videography: Navidstudio

Bridal Gown brand : Allure Couture

Photography& Videography: Navidstudio.

Bridal Shoe brand : Jimmy Choo

Catering : shalizaar Resturant, Florals: hamid

Grooms Suit: Gucci, Grooms Shoe: Christian Louboutin, Planner:aroosibylili, Florals: Hamid

Decor, Cake: thecakeryburlingame, Sweets : Ducielpatisserie and Cestsibonbakery

csbcookies, Bridal Hair : Hairbyannak, Bridal

Decor, Cake: thecakeryburlingame, Sweets : Ducielpatisserie and Cestsibonbakery / csbcookies, DJ:dj Mian, Drums: Hershel drums, Violinist: Yara Procuctions, Bridal Hair : Hairbyannak, Bridal Makeup: Magic kally holistic, Bridal Party Hair: indep Hairstylist and Nubian

Beauty online, Bridal Party Makeup: glamm by C, Fruit Display: fruits by Madina, Officiant: Dr.

Makeup: Magic kally holistic, Bridal Party Hair: indep Hairstylist and Nubian Beauty online, Bridal Party Makeup: Glamm by C, Fruit Display: fruits by Madina, Officiant: Dr. Amiri

Amiri , Photobooth : Ag entertainment photoboooth

DJ: D j Mian, Drums: Hershel drums

Violinist: Yara Procuctions

Photobooth: Ag Entertainment photoboooth