Happenings & Events
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PHIL I P J AY Publisher/ Owner R ACH E L AI N S L EY Managing editor rachel@baymedia.com.hk R ACH E L SADL ER Assistant editor rachel.s@baymedia.com.hk SA R AH M UIR HEA D Digital manager sarah@baymedia.com.hk D E B B Y M E Y ER S Art director debby@baymedia.com.hk SA M M Y L O IT/ Graphic designer
A N E W ERA AT AWE
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AWE’S HK$600 MILLION ANNIVERSARY PROJECT
C O N T RIB UTO RS
T
Ray Au, Martin Lerigo, Samantha Wong
P H OT OGRAPHERS TA L SH AH AR www.magnificent-hkg.com
P RIN T & P RO DUCTI O N C H AM P I O N DES IG N & PR O D UCT I O N C O L T D Flat C & D, 9/F Sing Teck Factory Bldg, 44 Wong Chuk Hang Rd, Hong Kong
BA Y MEDI A GRO UP Flat 6E Elegance Court, Hillgrove Village, Discovery Bay, Lantau Island
D I S C LAIMER
o mark its 15th anniversary, AsiaWorld-Expo (AWE) has kickstarted a HK$600 million venue-wide renovation project aimed at further enhancing its world-class facilities. The project covers three important dimensions, namely technology and network advancements, hardware upgrades and smart solutions for sanitisation. Spanning more than 70,000 square metres, the infrastructure enhancement programme has been designed to benefit future event organisers, exhibitors, concert performers and the general public. The project is targeted to complete in strategic phases over the coming five years to ensure there are no disruptions to daily operations. In response to the challenges created by the pandemic, AWE is embracing a new era with the anniversary theme of ‘Change • Possibilities.’ This massive investment of time and money signifies AWE’s strong belief in a vibrant market recovery, and a new era of inspirational EXPOtainment events.
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To enhance the confidence of organisers to hold events in Hong Kong, the government has extended its HK$1 billion Convention & Exhibition Industry Subsidy Scheme to June 30, 2022, offering exceptional subsidies to event organisers. International conventions can also enjoy a 100% venue rental subsidy for events with over 400 participants. Organisers with postponed events can benefit from this new subsidy by confirming their revised schedule within the promotional period, while organisers of new events can use it to kick-off inaugural shows at AWE.
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AWE already has a number of big shows lined up for the coming months, including IMX HK, the International MotorXPO, December 1 to 5, and the Crazy New Year Sales Festival, December 30 to January 3, 2022. To find out more, visit www.asiaworld-expo.com. [PHOTO COURTESY OF AWE.]
