Arriana Drakes
Kiara Wright
Trishawn Brown
History • •
Founded in 1993 by Kate and Jack Spade In 1993, the Kate Spade handbags debuted at a trade show, at the Jacob Javitz Center in New York.
• The bags were bought by the several depart ment stores, and among them, Barney’s New York. •
Opened first store in 1996.
Brand aesthetic “based on the intellectual sophistication and spirited approach, commitment to curiosity and passion for sharing a colorful world. Crisp color and playful sophistication, culturally curious, intellectually playful, quick witted and strong.�
ownership •
Founded by Kate and Jack Spade
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Sold 56% interest to The Neiman Marcus Group in 1999 for $33.6 million.
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Remain 44% to Kate and Jack Spade along with creative direction and day-to-day operations.
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Kate Spade hired Robin Marino to oversee expansion.
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In December of 2006, Neiman Marcus Group sold its 56 percent interest in Kate Spade LLC to Liz Claiborne for $124 million.
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Craig Leavitt as CEO and Deborah Lloyd as president and cre- ative director.
Designer’s Past and Present • Since the company was founded in 1993, Kate and Andy Spade owned all creative rights to the company until 2006 • Today, under parent company 5th and Pacific (Previously Liz Claiborne), Deborah Lloyd is creative director and is responsible for furthering expansion and the evolvement of the lifestyle brand.
current distribution •
From local brand New York brand to Internation al lifestyle brand.
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First store in 1996!
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Kate Spade has over 205 stores in 20 countries and 12 Jack Spade stores in 4 countries.
• Between 2014 and 2016 the company plans to open: o 30 to 40 full price stores o 30 to 50 outlet stores o 130 to 170 full price Kate Spade stores o 125 outlet stores in North America
Brand identity
kate spade: as a person Personified by Kate and Andy Spade: • Curious • Intellectual • Playful • Sophisticated • Funny • Charming • Pleasant • Cultured • Humorous • Classic • Quirky.
kate spade: as a product Products: • Women’s apparel • Men’s apparel • Women’s handbags • Outerwear • Shoes • Jewelry • Small leather goods • Tech accessories • Hats • Scarves • Belts • Fragrance • Makeup • Legwear • Sunglasses • Stationary • Home Goods • Bridal
kate spade: as a symbol
The Spade
kate spade: as a organization • Privately owned by Fifth and Pacific • New York heritage • Lifestyle brand • Rapid growth • Millennial • Professional • Powerful
Person
Product
symbol
organization
Personified by Kate and Andy Spade: • Curious • Intellectual • Playful • Sophisticated • Funny • Charming • Pleasant • Cultured • Humorous • Classic • Quirky.
• Privately owned by Fifth and Pacific • New York heritage • Lifestyle brand • Rapid growth • Millennial • Professional • Powerful
Thank You!