Blok 59 Vitality: Healthy and Vital shopping mall instead of a low budget club. In recent years the part of low budget clubs in the fitness branch has increased greatly. Their most important selling point is their low pricing. In this manner members pretty much buy access to fitness machines for a little money. But members should not expect anything more, out of economical choices coaching has been mostly minimised or even eliminated. As a response to these developments new initiatives have risen. Bart
we also align our activities with
Rovers, initiator of Blok 59 Vitality: “Our philosophy on not having
the needs of our primary target
pricing or equipment to be the central focal point. We choose for a
audience. (35+, business clientele
more intense, higher quality more personal approach. The market
and internationals) and they
for boutique fitness studios is slowly but surely rising, with aimed
are continuously evaluated and
programs for a specific group of people who are seeking this particular
changed where needed.”
approach out.” In line with their vision Blok 59 Blok 59 presses for structural personal attention and the option
Vitality primarily targets people
to choose those activities that connect best to someone’s personal
who are aware of their own
needs. All in a safe and council approved space. Hygiene, ventilation
responsibility
and a professional staff are all key pointers in a strict protocol to keep
health and are ready to invest
Covid 19 out the door.
in it. So no impersonal “big-box-
towards
their
club” but an environment that Healthy and Vital shopping mall
offers optimal personal en high
Bart continues: “To add a few boutique fitness studios to our Happy
quality attention. Where people
Juices green heart we created a Healthy and Vital shopping mall of
feel respected as customers,
1.300 m2. These boutiques are run by independent entrepreneurs.
and feel at home between like
Each store has its own P&L and brand but is not competitive with their
minded
neighbour. As one group under the same umbrella they also put out
“home-away-from-home”.
people
and
friends:
an overall brand. Our services distinguish themselves by intensive guidance or coaching and/or an innovative character. Apart from that
Philitelaan 59 A | Eindhoven
