ignite Joy Ohler Por tfolio – – – –
ignite Joy Ohler Por tfolio – – – –
copy right © 2011 joy ohler
course
All rights reserved.
Graduate Portfolio
00947534
–
Academy of Art University
instructor
School of Graphic Design
Mary Scott
–
–
No part of this publication may be
term
reproduced, stored in a retrieval
Fall 2011
system or transmitted, in any form
–
or by any means, electronic,
duration
mechanical, photocopying, recording
15 weeks
or otherwise, without permission.
–
–
contact number
f irst edition
415.370.28 4 4
December 2011
–
–
printing and binding
joy @ ohlerdesign.com
www.blurb.com
–
–
web site
paper
www.ohlerdesign.com /joy
Mohawk Superfine Eggshell Ultrawhite – t ypeface Fairfield Univers
Personal Statement
005
– gr a duate thesis Akin Families
006
– gr a duate work Falling From Grace
020
The New Saab
036
Futura
052
Table Talk
062
Let’s Go
072
Reaching for the American Dream
080
EyeCon 2011
092
– professional work Berry Promotion
106
Adobe Carousel
114
– Acknowledgements
120
Decision is the spark that ignites action. Until a decision is made, nothing happens. Decision is the courageous facing of issues, knowing that if they are not faced, problems will remain forever unanswered. wilfred a. peterson
A s a visual communicator, I belie ve that my job i s be yond making things look good. My real job is to communicate ideas well, assist people to understand the issues and persuade them to act accordingly. joy ohler
igni t e
por tfolio _
joy ohler
thesis title _
ak in families
A K IN FA MILIES Finding Forever Families For Older Children – – – fuse Because of many misconceptions, a disproportionate number of children ages five and above are currently languishing in child care institutions waiting to be adopted. – spark bright colors, hopeful photographs of parents and children, Paula Scher, Paul Rand, Saul Bass – fl a me Akin Families creates awareness and stimulates action to counter the current adoption disparity and give every child, regardless of age, an opportunity for future success. My goal is to correct the misconceptions about adopting an older child. I also would like to emphasize the benefits of having a loving and caring home for a child and the rewards of being a parent of an older child. Akin Families provides accessible information for prospective parents and adoptive parents about older child adoption. Akin Families’ web site hosts an online community where members help each other by sharing their life experiences and stories about their adoption.
page
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course _
g r a d u at e t h e s i s
advisors _
m i c h a el k i lg o r e, dav i d h a k e a n d d o ug h eb er t
project_0 1
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igni t e
por tfolio _
thesis title _
joy ohler
ak in families
combustibles course
photography
Graduate Thesis
90% Joy Ohler
–
10% stock photography
directed study advisors
–
Michael Kilgore
audience
David Hake
prospective adoptive parents,
Doug Hebert
general public
–
–
semesters
deliverables
Fall 2009 - Fall 2011
ad campaign, web site, identity
–
guidelines, introduction to adoption
t ypeface
book, life book kit, adoption
Frutiger
planner, promotional materials,
Serifa
thesis process book
page
008
course _
g r a d u at e t h e s i s
advisors _
m i c h a el k i lg o r e, dav i d h a k e a n d d o ug h eb er t
project_0 1
x
3x
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por tfolio _
joy ohler
thesis title _
ak in families
course _
g r a d u at e t h e s i s
advisors _
m i c h a el k i lg o r e, dav i d h a k e a n d d o ug h eb er t
project_0 1
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011
igni t e
page
012
por tfolio _
joy ohler
thesis title _
ak in families
course _
g r a d u at e t h e s i s
advisors _
m i c h a el k i lg o r e, dav i d h a k e a n d d o ug h eb er t
project_0 1
page
013
igni t e
page
014
por tfolio _
joy ohler
thesis title _
ak in families
course _
g r a d u at e t h e s i s
advisors _
m i c h a el k i lg o r e, dav i d h a k e a n d d o ug h eb er t
project_0 1
page
015
igni t e
page
016
por tfolio _
joy ohler
project title _
falling for gr ace
course _
i n t e g r at e d c o m m u n i c at i o n s
instr uctor _
hunt er w immer
project_0 1
page
017
igni t e
page
018
por tfolio _
joy ohler
thesis title _
ak in families
course _
g r a d u at e t h e s i s
advisors _
m i c h a el k i lg o r e, dav i d h a k e a n d d o ug h eb er t
project_0 1
page
019
igni t e
por tfolio _
joy ohler
project title _
falling from gr ace
FA LLING FROM GR ACE Obser ving Human Transgressions in the Films of Robert Altman – – – fuse Design materials for a film festival that celebrates the work of a chosen director. The various film festival elements must be cohesive and reflect a unifying concept. – spark films of Robert Altman, religious objects, dark and gritty photographs – fl a me Known as the “actor’s director,” Robert Altman had the tendency to sketch out only the basic plot as a guide for action and allowed his actors to improvise dialogue. Altman favored stories that presented interrelationship between several characters. Each character’s journey included making personal decisions and avoiding temptations. Referencing Altman’s Catholic background, I explored the idea of the seven deadly sins in his films. Seven of his films were selected that each represented a sin.
page
020
course _
i n t e g r at e d c o m m u n i c at i o n s
instr uctor _
hunt er w immer
project_0 2
page
021
igni t e
por tfolio _
project title _
joy ohler
falling from gr ace
combustibles course
photography
Integrated Communications
60% Joy Ohler
–
25 % movie screenshots
instructor
15% stock photography
Hunter Wimmer
–
–
audience
semester
film lovers, followers of Robert
Fall 2009
Altman and people who would
–
like to celebrate his contribution
duration
to the film industry
15 weeks
–
–
deliverables
t ypeface
logo, poster, catalog, books,
Avenir
DVD box set, sound track,
Caledonia
business system,event ticket,
Turnpike
outdoor advertisements, schedule, event location map
page
022
course _
i n t e g r at e d c o m m u n i c at i o n s
instr uctor _
hunt er w immer
project_0 2
page
023
igni t e
page
024
por tfolio _
joy ohler
project title _
falling from gr ace
course _
i n t e g r at e d c o m m u n i c at i o n s
instr uctor _
hunt er w immer
project_0 2
page
025
igni t e
page
026
por tfolio _
joy ohler
project title _
falling from gr ace
course _
i n t e g r at e d c o m m u n i c at i o n s
instr uctor _
hunt er w immer
project_0 2
page
027
i g n i t e
page
028
por tfolio _
joy ohler
project title _
falling from gr ace
course _
i n t e g r at e d c o m m u n i c at i o n s
instr uctor _
hunt er w immer
project_0 2
page
029
igni t e
page
030
por tfolio _
joy ohler
project title _
falling from gr ace
course _
i n t e g r at e d c o m m u n i c at i o n s
instr uctor _
hunt er w immer
project_0 2
page
031
igni t e
page
032
por tfolio _
joy ohler
project title _
falling from gr ace
course _
i n t e g r at e d c o m m u n i c at i o n s
instr uctor _
hunt er w immer
project_0 2
page
033
igni t e
page
034
por tfolio _
joy ohler
project title _
falling from gr ace
course _
i n t e g r at e d c o m m u n i c at i o n s
instr uctor _
hunt er w immer
project_0 2
page
035
igni t e
por tfolio _
joy ohler
project title _
the new saab
T HE NEW SA A B Reinventing A Brand – – – – fuse Select an obsolete or defunct brand to reinvent by developing a new identity, visual standards and stationery system. In addition to the updated look, brand extensions must also be considered. – spark speed, Swedish design, car catalogues, conversations with Saab enthusiasts – fl a me My strategy was to emphasize Saab’s inspiration from aircrafts and its quirky but stylish design. The new Saab would appeal to drivers who want a car that reflects their free spirit individuality. During the research process I connected with some Saab enthusiasts and learned that it was not just the style and performance of the car that made them treasure their Saabs, but also the memories that are attached to their cars.
page
036
course _
n at u r e o f i d e n t i t y
instr uctor _
hunt er w immer
project_0 3
page
037
igni t e
por tfolio _
project title _
joy ohler
the new saab
combustibles course
t ypeface
Nature of Identity
Avenir
–
Serifa
instructor
–
Hunter Wimmer
audience
–
young professionals,
semester
Saab enthusiasts
Spring 2010
–
–
deliverables
duration
identity guidelines book,
15 weeks
stationery system, web site design, environment graphics
page
038
course _
n at u r e o f i d e n t i t y
instr uctor _
hunt er w immer
project_0 3
page
039
i g n i t e
page
040
por tfolio _
joy ohler
project title _
the new saab
course _
n at u r e o f i d e n t i t y
instr uctor _
hunter wimmer
project_0 3
page
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igni t e
page
0 42
por tfolio _
joy ohler
project title _
the new saab
course _
n at u r e o f i d e n t i t y
instr uctor _
hunt er w immer
project_0 3
page
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igni t e
page
044
por tfolio _
joy ohler
project title _
the new saab
course _
n at u r e o f i d e n t i t y
instr uctor _
hunt er w immer
project_0 3
page
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i g n i t e
page
0 46
por tfolio _
joy ohler
project title _
the new saab
course _
n at u r e o f i d e n t i t y
instr uctor _
hunt er w immer
project_0 3
page
0 47
igni t e
page
0 48
por tfolio _
joy ohler
project title _
the new saab
course _
n at u r e o f i d e n t i t y
instr uctor _
hunt er w immer
project_0 3
page
0 49
i g n i t e
page
050
por tfolio _
joy ohler
project title _
the new saab
course _
n at u r e o f i d e n t i t y
instr uctor _
hunt er w immer
project_0 3
page
051
igni t e
por tfolio _
joy ohler
project title _
futura
FU T UR A Ty pe Specimen Box – – – – fuse Create a type specimen box composed of three different sections; the first section shall have pages based on classic type ar tifacts designed by masters of typography such as Wolfgang Weingart and Emil Ruder; the middle section must include font studies that involve exquisite technical skills in typesetting; the last section needs to comprise experimental typographic pages that demonstrate the use of type in non- conventional ways. – spark Bauhaus, Wolfgang Weingart, Emil Ruder, various typography books – fl a me I chose Futura because of its geometric yet fragile nature. The use of the colors, black and bright red helped associate the project with Bauhaus. The specimen pages were printed on 100% cotton paper to resemble the delicate nature of Futura. I was able to develop a keen understanding of the subtle nuance of type while completing this project.
page
052
course _
t y pe surv e y ii
instr uctor _
jennifer st erling
project_0 4
page
053
igni t e
por tfolio _
project title _
joy ohler
futura
combustibles course
t ypeface
Type Survey II
Futura
–
–
instructor
audience
Jennifer Sterling
designers, typography enthusiasts
–
–
semester
deliverables
Spring 2008
box labels, exercise sheets, font
–
study sheets, experimental sheets
duration 15 weeks
page
054
course _
t y pe surv e y ii
instr uctor _
onde
onde
onde
onde
20
09
08
01
onde
onde
19
10
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onde
onde
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11
07
02
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onde
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12
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onde
onde
onde
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13
06
03
onde
onde
onde
onde
15
14
05
04
jennifer st erling
project_0 4
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igni t e
page
056
g roar dt fuoal it oe _p ojrotyf ool ihol e_rj o y p
ohler
project title _
fa u lt lui r na g for grace
course _
t y pe surv e y ii
instr uctor _
jennifer st erling
project_0 4
page
057
igni t e
page
058
por tfolio _
joy ohler
project title _
futura
course _
t y pe surv e y ii
instr uctor _
jennifer st erling
project_0 4
page
059
igni t e
page
060
por tfolio _
joy ohler
project title _
futura
course _
t y pe surv e y ii
instr uctor _
jennifer st erling
project_0 4
page
061
igni t e
por tfolio _
joy ohler
project title _
ta b l e ta l k
TA BLE TA LK : Accounts of A Lunch Break – – – – fuse Select an object or routine to be carefully observed for at least a week. Then design a book based on the observations and data collected. – spark food, lunch bags, conversations occurred and overheard, distinct neighborhoods of San Francisco – fl a me I used this project to look at a lunch break as more than the time to eat. Afterwards I realized that a lunch break could be a short getaway from everyday obligations for those of us who have a 9 - 5 job. I was also able to get to know my colleagues better. Together we explored different cuisines and culture around Chinatown, North Beach, and San Francisco’s Financial District. The final book contained personal thoughts, conversations, overheard statements, and photographs taken during my obser vation phase.
page
062
course _
t y p e e x p eriment s
instr uctor _
s ta n z i e n k a
project_0 5
page
063
igni t e
por tfolio _
project title _
joy ohler
combustibles course
t ypeface
Type Experiments
Univers
–
Goudy
instructor
–
Stan Zienka
photography
–
100% Joy Ohler
semester
–
Spring 2009
audience
–
anyone who works about
duration
8 hours per day
5 weeks
– deliverables book
page
06 4
ta b l e ta l k
course _
t y p e e x p eriment s
instr uctor _
s ta n z i e n k a
project_0 5
page
065
i g n i t e
page
066
por tfolio _
joy ohler
project title _
ta b l e ta l k
course _
t y p e e x p eriment s
instr uctor _
s ta n z i e n k a
project_0 5
page
067
i g n i t e
page
068
por tfolio _
joy ohler
project title _
ta b l e ta l k
course _
t y p e e x p eriment s
instr uctor _
s ta n z i e n k a
project_0 5
page
069
igni t e
page
070
por tfolio _
joy ohler
project title _
ta b l e ta l k
course _
t y p e e x p eriment s
instr uctor _
s ta n z i e n k a
project_0 5
page
071
igni t e
por tfolio _
joy ohler
project title _
l e t ’s g o
LET ’S GO Experimental Music Poster – – – – fuse Design an experimental typographic poster based on a song. The poster must exhibit the mood and depict the visual translation of the chosen song. During the experiment, type manipulation is limited to only the use of projectors and transparencies. – spark music, travel photos, the movie Little Miss Sunshine, songs by the group Devotcka – fl a me My song was Let’s Go by Devotchka. Although it does not contain lyrics, it evokes strong emotions through the different beats and intensity of the song. Throughout the poster I used text from a poem that I wrote while repeatedly listening to the song. The sound wave graphic is composed of the various photographs taken during the experiment.
page
072
course _
t y p e e x p eriment s
instr uctor _
s ta n z i e n k a
project_0 6
page
073
igni t e
por tfolio _
project title _
joy ohler
l e t ’s g o
combustibles course
photography
Type Experiments
100% Joy Ohler
–
–
instructor
audience
Stan Zienka
nusic enthusiasts, visual designers,
–
photography enthusiasts
semester
–
Spring 2009
deliverables
–
poster
duration 5 weeks – t ypeface Univers Goudy
page
074
course _
t ype experiments
instr uctor _
s ta n z i e n k a
project_0 6
page
075
igni t e
page
076
por tfolio _
joy ohler
project title _
l e t ’s g o
course _
t y p e e x p eriment s
instr uctor _
s ta n z i e n k a
project_0 6
page
077
igni t e
page
078
por tfolio _
joy ohler
project title _
l e t ’s g o
course _
t y p e e x p eriment s
instr uctor _
s ta n z i e n k a
project_0 6
page
079
igni t e
por tfolio _
joy ohler
project title _
reaching for the american dream
R E ACHING FOR T HE A MER ICA N DR E A M Exploring the Effects of Immigration on Poverty in the United States – – fuse Pick a topic and investigate its opportunity gaps. Examine both sides of the issue and provide attainable solutions. – spark travel documents, immigration and other government documents – fl a me Reaching for the American Dream is a book that analyzes both positive and negative points of view regarding immigration. Those who are opposed blame poverty in America on immigration; they say that immigrants take jobs from Americans. On the other hand, those who are in favor say immigrants help boost the economy. The contents of the book came from my research findings through reading books, web sites, research papers, audience profile studies and round table discussions with two sets of focus groups.
page
080
course _
v i s u a l c o m m u n i c at i o n s
instr uctors _
p h i l h a m l e t t, j e r e m y s t o u t a n d h u n t e r w i m m e r
project_0 7
page
081
igni t e
por tfolio _
project title _
joy ohler
combustibles course
photography
Integrated Communications
85% Joy Ohler
–
15% stock photography
instructors
–
Phil Hamlett, Jeremy Stout
audience
and Hunter Wimmer
immigrants, general public
–
–
semester
deliverables
Fall 2008
information graphic poster,
–
focus group invitation, sets of
duration
research cards, book
15 weeks – t ypeface Berthold Akzidenz Grotesk Adobe Caslon
page
0 82
reaching for the american dream
course _
v i s u a l c o m m u n i c at i o n s
instr uctors _
p h i l h a m l e t t, j e r e m y s t o u t a n d h u n t e r w i m m e r
project_0 7
page
083
igni t e
page
084
por tfolio _
joy ohler
project title _
reaching for the american dream
course _
v i s u a l c o m m u n i c at i o n s
instr uctors _
p h i l h a m l e t t, j e r e m y s t o u t a n d h u n t e r w i m m e r
project_0 7
page
085
igni t e
page
0 86
por tfolio _
joy ohler
project title _
reaching for the american dream
course _
v i s u a l c o m m u n i c at i o n s
instr uctors _
p h i l h a m l e t t, j e r e m y s t o u t a n d h u n t e r w i m m e r
project_0 7
page
087
i g n i t e
page
0 88
por tfolio _
joy ohler
project title _
reaching for the american dream
course _
v i s u a l c o m m u n i c at i o n s
instr uctors _
p h i l h a m l e t t, j e r e m y s t o u t a n d h u n t e r w i m m e r
project_0 7
page
089
igni t e
page
090
por tfolio _
joy ohler
project title _
reaching for the american dream
course _
v i s u a l c o m m u n i c at i o n s
instr uctors _
p h i l h a m l e t t, j e r e m y s t o u t a n d h u n t e r w i m m e r
project_0 7
page
091
igni t e
por tfolio _
joy ohler
project title _
eyecon
2 0 11
E Y ECON 2011 An Examination of Eye Movement Through Ty pography – – – fuse Choose a topic that is related to typography and design a conference around it. The deliverables must include a promotional mailer, catalog, poster, event schedule, map and conference badge. All the pieces must be cohesive as a group but also work as an individual piece. – spark medical books, typography books, visual illusions, design conference materials – fl a me EyeCon 2011 was a 3 -day conference primarily for visual designers and art directors who were interested in understanding the science of eye movement. The events included talks, film screenings, a visit to the Museum of Vision, workshops and an on-the-spot design competition. All of the pieces reflected the conference theme by using playful type and visual cues that examined the reader’s eye movement.
page
0 92
course _
t y p ogr a ph y iii
ininstr uctor _
a r i el g r e y
project_0 8
page
093
igni t e
por tfolio _
project title _
joy ohler
combustibles course
photography
Typography III
30% Joy Ohler
–
30% stock photography
instructor
40% medical books
Ariel Grey
–
–
audience
semester
visual designers, art directors,
Spring 2010
creative directors
–
–
duration
deliverables
15 weeks
promotional mailer, catalog,
–
postera, event schedule, map,
t ypeface
conference badge
Univers Serifa
page
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eyecon
2 0 11
course _
t y p ogr a ph y iii
instr uctor _
a r i el g r e y
project_0 8
page
095
igni t e
page
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por tfolio _
joy ohler
project title _
eyecon
2 0 11
course _
t y p ogr a ph y iii
instr uctor _
a r i el g r e y
project_0 8
page
097
i g n i t e
page
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por tfolio _
joy ohler
project title _
eyecon
2 0 11
course _
t y p ogr a ph y iii
instr uctor _
a r i el g r e y
project_0 8
page
099
igni t e
page
010 0
por tfolio _
joy ohler
project title _
eyecon
2 0 11
course _
t y p ogr a ph y iii
instr uctor _
a r i el g r e y
project_0 8
page
0101
igni t e
page
102
por tfolio _
joy ohler
project title _
eyecon
2 0 11
course _
t y p ogr a ph y iii
instr uctor _
a r i el g r e y
project_0 8
page
103
igni t e
page
10 4
por tfolio _
joy ohler
project title _
eyecon
2 0 11
course _
typography iii
instr uctor _
ariel grey
project_0 8
igni t e
por tfolio _
joy ohler
project title _
berry promotion
BER RY PROMOT ION Refreshing Flavors of Summer – – – – fuse Promote featured summer flavors of Torani to the consumers and help cafe owners increase sales. – spark refreshing summer drinks, fruits, food photographs, Italian cafe culture – fl a me Following the form follows function principle, our team designed an integrated marketing system that highlighted the bold flavors of Torani and the various refreshing drinks that can be made with it. The rectangular form of the poster, table tents and window decals visually acted as glasses that contained various drinks. A newsletter was sent to the café owners which showcased ideas on how they could attract new and retain customers. A set of six tear- off recipe cards of the featured drinks was also included in the newsletter.
page
106
f ir m _
fire wood inc .
client _
tor a ni
project_0 9
page
107
igni t e
por tfolio _
project title _
joy ohler
berry promotion
combustibles client
creative director
Torani
Paul Huber
–
–
f irm
associate designer
Firewood Inc.
Ryan Aquino
–
–
year
copy writer
2009
Megan Enright
–
–
duration
audience
8 weeks
cafe operators and owners,
–
consumers
t ypeface
–
Futura
deliverables 2-sided posters, tent cards, recipe cards, window decals, newsletter
page
10 8
f ir m _
fire wood inc .
client _
tor a ni
project_0 9
page
109
i g n i t e
page
110
por tfolio _
joy ohler
project title _
berry promotion
f ir m _
fire wood inc .
client _
tor a ni
project_0 9
page
111
igni t e
page
112
por tfolio _
joy ohler
project title _
berry promotion
f ir m _
fire wood inc .
client _
tor a ni
project_0 9
page
113
igni t e
por tfolio _
joy ohler
project title _
adobe carousel
A DOBE CA ROUSEL Getting Started Guide – – – – fuse Design a simple yet time engaging instructional guide for Adobe Carousel. The guide must clearly demonstrate the use of multi-touch gesture and cloud technology for multiple devices. – spark digital illustrations, icons, multitouch technology – fl a me The interactive guide included “how to” instructions and demonstrated the features using iconic but not intimidating illustrations. The topics were contained in a collapsible bar in order for the users to see the different sections without scrolling down the page. The tone of the instructions was personal and humble, more like a friend talking to the user rather than commanding the user what to do.
page
114
f ir m _
a f st udio
client _
a d ob e syst ems inc .
project_10
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115
igni t e
por tfolio _
project title _
joy ohler
adobe carousel
combustibles client
creative director / associate designer
Adobe Systems Inc.
Andrew Faulkner
–
–
f irm
illustrator
af Studio
Carl Peterson
–
–
year
audience
2011
tech savvy people, general public
–
–
duration
deliverables
4 weeks
getting started web page
– t ypeface Adobe Clean
page
116
f ir m _
a f st udio
client _
a d ob e syst ems inc .
project_10
page
117
igni t e
page
118
por tfolio _
joy ohler
project title _
adobe carousel
f ir m _
af studio
client _
adobe systems inc.
project_10
page
119
ack now ledgements I would like to acknowledge my professors, fellow students and professional colleagues; I’ve had the good fortune to work with you over the years. I also want to thank my family and friends who has always supported me, through the challenging times and late nights.