Art Business Today August issue

ARTTODAY

BUSINESS

SPECIAL PRINTING ISSUE Framing vellum

Protecting copyright

Framing Q&A Art business tips

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My intention is that my standards have to alway exceed the expectation of my customers’. They expect the best and the only way I can ensure they get it, every time, is to surround myself with the best materials and equipment.”

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To those who see the whole picture. www.arqadia.co.uk

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CONTENTS Art Business Today August 2012, Issue 4

BUSINESS

First published June 1905 as the Fine Art Trade Journal

FRAMING

SPECIAL FINE ART PRINTING ISSUE

30 The fine art of marketing Publicising your prints and finding a route to market is essential 34 Print perfect The advantages of working with a professional fine art printer 38 Taking control Advice on diversifying into offering a printing service and self-publishing

ART 44 Protecting online images Sean McHugh advises on making it hard to steal artwork online 48 Pricing art: a practical guide How to develop a reputation that will push up your prices

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www.fineart.co.uk

COVER

54 Skin deep Rick Badwey explains how he frames valuable documents on vellum 56 What the GCF examiner wants Steven McKee GCF Adv provides tips on preparing for the exam

REGULARS 8 Trade news 25 Face to face: Pip McGarry 26 Product news 52 Business tips for artists 59 Trade secrets 60 Pete Bingham’s agony 62 Branch news 63 Letters 64 B2B: classifieds 66 Last word: Graham Finch, blutulip.com

COVER Samba Rouge III by Anna Razumovskaya, from the DeMontfort Autumn Collection, is a hand-embellished canvas edition of 195 measuring 18x24”. www.demontfortfineart.co.uk See their advertisement on page 3

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ARTTODAY

BUSINESS

Art Business Today Published by the Fine Art Trade Guild 16-18 Empress Place, London SW6 1TT, UK T: +44 (0)20 7381 6616 F: +44 (0)20 7381 2596 info@fineart.co.uk www.fineart.co.uk

The value of meeting face-to-face Publisher Louise Hay louise@fineart.co.uk

iven the extent to which technology has taken over our lives, it’s ironic how many people have mentioned the importance of networking recently. I don’t mean social networking (though they are doing that too), I mean getting out there and attending networking and training events.

Of course we all look for products and services via Google, but personal recommendation remains an incredibly powerful method of winning new business. Organisations such as the BNI (www.bni.eu) are thriving; their business model is getting local business people together so they can talk and recommend their services to each other. BNI meetings, Guild branch events and other professional get-togethers not only generate business for members, but they allow guests to share tips and find solutions to common problems.

The artist Tiffany Budd is a case in point; when I was talking to her about her business tip for artists (see page 52) she mentioned that she will be demonstrating at the Derwent Pencil Museum, Keswick. Tiffany is no luddite; she blogs, is active on Facebook, posts training videos on YouTube and takes payment via PayPal on her website. But she recognises the value of getting out there and talking to people as well. Attendance at training sessions at the Meet Learn Celebrate event tells the same story; people can and do watch online training videos, but these complement rather than replace the opportunity to sit face-to-face with tutors and interact in a group.

By offering us so many ways of communicating, the internet is also giving us excuses never to leave our desks. It seems that people are starting to miss opportunities to meet each other and are attaching value to them as an immense business resource.

So what networking opportunities are there for art and framing professionals this autumn? Well, there’s Autumn Fair International at the Birmingham NEC from 2 to 5 September. There’s also an exciting new networking and educational event taking place on 12 September in the north west (see page 15 for details). That’s on top of regional Guild events in the Cotwolds, London and Wessex this September, plus more in October and November (see page 62 for details).

It’s time for us all to leave our desks, workshops and studios and get out and cement business relationships in person. The internet can faciliate and supplement that, but it can’t replace it.

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Managing editor Annabelle Ruston annabelle@fineart.co.uk Advertising Debra Doherty debra@fineart.co.uk Subscriptions Moira Sanders moira@fineart.co.uk Contributors Rick Badwey Pete Bingham GCF Liz Honey Sean McHugh Steven McKee GCF Adv Sally Scaffardi Michael Setek Publication dates Art Business Today is published five times per year: January, April, June, August and October Subscriptions 2012 UK Europe World One year £29 £35 £43 Two years £52 £61 £73 To subscribe, call 020 7381 6616 or visit our website, www.fineart.co.uk, and click on the ‘go to Art Business Today magazine’ button Liability ©All rights reserved. ABT is intended to inform but no liability can be accepted for action taken, or not taken, in reliance on it

Annabelle Ruston Guild CEO Louise Hay Master of the Guild Maxwell Roberts Like us on Facebook facebook.com/artbusinesstoday Follow us on Twitter twitter.com/abtmag

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Inbrief Call for entries ENTRY TO the Royal West of England Academy’s 160th autumn exhibition is now open.

Submissions of painting, drawing, printmaking, photography, sculpture and architecture from unknown, emerging and established artists can be made online. Entry fees apply, the deadline for submissions is 19 September and the show will run from 20 October until 30 December. www.rwa.org.uk 20/21 celebrates silver jubilee THE 20/21 British Art Fair, the only fair which specialises exclusively in modern British art, will take place from 12 to 16 September at the Royal College of Art, Kensington Gore, London. This year is a landmark year as the fair is celebrating its 25th anniversary.

At the time the fair was founded, in 1988, modern British art, with the exception of Moore, Bacon, Freud and Nicholson, was much undervalued. This year 55 leading dealers will show work by the great names of the 20th century: Bacon, Freud, Frink, Frost, Hepworth, Hockney, Hodgson, Lanyon, Lowry, Moore, Nash, Piper, Riley, Scott, Spencer and Sutherland. Alongside will be a large selection of contemporary work by established names such as Hirst, Emin, Banksy as well as emerging artists and recent graduates. www.britishartfair.co.uk

Baby Bird / The Egg by Eric Kennington, from Waterhouse & Dodd

8 August 2012

Slater Harrison joins Race for Life EMPLOYEES AT Slater Harrison, the makers of Colourmount mountboard, took part in Cancer Research UK’s Race for Life event at Tatton Park.

Transport manager Wendy Rollinson was inspired to get a group of colleagues together to participate in the event, since

two of the team are currently undergoing cancer treatment.

Not all contributions are in yet, but at the last count almost £3000 had been raised, a sum which will be matched by the company. www.slater-harrison.co.uk

Inspiring training sessions at Autumn Fair 1500 EXHIBITORS, including 900 who aren’t showing at any other fair, will display 60,000 new products at Autumn Fair International from 2 to 5 September at the Birmingham NEC. This vast gift and homewares event includes sections dedicated to home interiors, kitchenware, gifts, hobby supplies, toys, fragrances and jewellery.

Exhibitors from within the art and framing industry include GB eye, HHJ Trading, Kenro, Pyramid International and Sunshine Art Decoration.

This is only the second year that the hobby, arts and crafts section has been part of the show, yet it is already the fastest growing area of the event. Three times more floorspace than last year is being devoted to hobby, arts and crafts products. Hundreds of products will be on show, including mosaic supplies, children’s kits, decorative painting consumables, beads, haberdashery and materials for ceramicists.

Inspiring educational opportunities will be held at the Talking Point Seminar Theatre in Hall 3. Oliver Tress, the founder and owner of gift retailer Oliver Bonas, will be speaking about his journey to becoming one of

the most successful independent retailers in the UK, and joins speakers from Liberty London, Robert Dyas, Prezzybox.com, Gloople, The Giftware Association, Skillsmart Retail and 1HQ, plus a roster of inspiring independents.

See the full programme online and register for free tickets to guarantee places.

Autumn Fair International is the perfect place to stock up on goods for the all-important pre-Christmas trading season. www.autumnfair.com

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ARTIST’S SKETCH ‘The Chinese company didn’t admit responsibility but they did remove my artwork from sale’

Sally Scaffardi

wo years ago I was contacted by the publisher of my open edition prints, James Arnold of Beaver Lodge Prints, as he had spotted two framed prints for sale in a well-known homewares chainstore, that he thought were mine.

He was concerned that I was using an additional publisher for open edition prints. I was able to reassure him that I was not licensing artwork to any other open edition print publisher.

Sure enough, I looked on the website of the homewares company and saw two framed prints featuring limited edition artwork that I sell through my website.

Apparently the stock level of these prints was several hundred of each.

Once I had recovered from my initial shock and feeling of violation, I contacted head office to find the name of the home décor buyer, so I could send a letter stating that I am the owner of copyright in the two artworks, and that I have not sold licences in these images. I requested that they stop selling the prints immediately and provide me with the name of their supplier.

The legal counsel of the homewares chain then took the mantle; once they eventually accepted that I am the copyright holder, they had the prints removed from sale and destroyed at a significant financial loss to themselves.

They also provided me with the name of their supplier, a UK based importer of home décor products. I

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contacted the importer, who was a lot more helpful than I had anticipated. He gave me the name of the Chinese company which had supplied him with the illegal artworks.

A visit to the website of the Chinese company revealed that it was offering dozens of my artworks for sale, and customers could order my images by the thousand. It was obvious that someone had lifted the pieces from my website and enlarged them to create very poor quality reproductions.

I wrote to the company in China drawing their attention to the large scale copyright infringement, and asked them to remove all the products from sale. I used the name of their UK importer throughout, as I felt that they wouldn’t want to do anything to upset the business relationship they had with that company. The Chinese company never replied or admitted responsibility, but they did remove my artwork from sale.

At that time the images on my website were sized at 600x600 pixels and were not defaced with a watermark.

As I was selling direct from my website I wanted customers to see the artwork in the best way possible. Rather naïve I realise now; a gift to unscrupulous art thieves. I learnt an important lesson from the long and painful process of getting the illegal prints removed from sale. All artwork on my website is now a maximum of 400x400 pixels and has a watermark to protect it from copying as far as possible. ● Sally Scaffardi is a photographer and digital artist, contemporarywallart.co.uk

Museum lecture by Mal Reynolds GCF Adv FRAMING EXPERT Mal Reynolds GCF Adv, Harlequin Frames, is delivering a lecture entitled ‘Guercino in the modern day: the art of reproducing Italian baroque picture mounts’ on 16 August at The Collection, which is part of Lincoln’s Usher Gallery.

The free lecture explores Mal’s attempts to re-create the mounts of the artist Guercino, who was born in 1591.

Many of this prodigious artist’s drawings are surrounded by intricate hand-drawn geometric panels, which demonstrate a technical artistry that inspired Mal to attempt to re-create them as modern picture surrounds using his Valiani computerised mountcutter.

10 August 2012

The lecture begins at 2pm and will last for about an hour. There is no need to book.

Mal is a well-known framing trainer, with particular expertise in the field of textile framing. He regularly delivers lectures on this subject to both picture framers and needlework groups. Mal also writes and teaches about the complexities of conservation framing.

He chairs the Fine Art Trade Guild’s Framers Committee and is a founder member of the Valiani Support Group. www.thecollectionmuseum.com www.harlequin-frames.co.uk Some of Guercino’s mount designs

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E Wood and EC Mouldings report growth

E WOOD, WHICH was founded in Malaysia in 1978 by the Chai brothers, now makes over 1.3 million metres of picture frame moulding each month.

The company has over 400 workers, mostly from neighbouring Nepal and Vietnam, where the standard of education is high, but jobs are scarce.

Over 95 per cent of their products are exported to the USA, Canada, Europe, Asia and Australia. E Wood is now managed by the second generation, plus family relations, and has distribution depots in Hong Kong, Thailand, China and Singapore.

Using local woods such as durian, plus FSC certified New Zealand pine, and then adding water-based paints, E Wood has strong environmental

From left: Chan, Goh, Keith Hewitt, Kris Casier and Chai

credentials. No jungle trees are used.

In 2008 E Wood opened a depot in Belgium to provide quick deliveries to Europe. The Belgian depot, called EC Mouldings, is based in Oostende and is managed by Kris Casier. UK agent Keith Hewitt handles sales.

Between them Kris and Keith speak six languages, which has helped achieve distribution in 21 countries, from Norway to Madeira and Finland to Slovenia. Considerable stock holding and a two-day despatch time means most European orders are received within a week. EC Mouldings’ products are available from UK distributors. www.ecmouldings.eu

Equipment event at LION LION PICTURE Framing Supplies is holding a Framers’ Event at its Birmingham HQ from Monday 15 to Thursday 18 October.

On Tuesday and Wednesday all the equipment that LION sell will be up and running, with leading manufacturers and their reps available to advise and help. There will be demonstrations and workshops, including David Wilkie GCF creating mounts with a Gunnar CMC. Technicians from companies including Morsø, Alfamacchine, Inmes, ART BUSINESS TODAY

Inbrief ColArt Group acquires Letraset ART MATERIALS goliath ColArt Group has acquired Letraset Ltd for an undisclosed sum.

The acquisition sees the amalgamation of Letraset’s pens (which includes FlexMarker, ProMarker and Tria Marker) into ColArt’s portfolio of fine art brands including Winsor & Newton, Liquitex, Lefranc & Bourgeois and Conté à Paris.

Martin Gibbs, Letraset MD, commented, ‘ColArt’s established track-record of building and expanding brands will help Letraset pioneer products for designers, illustrators and artists all over the world.’ www.colart.com Buy Pure Agony while stocks last THE FINE Art Trade Guild now holds just ten copies of ABT columnist Pete Bingham GCF’s 2006 book Pure Agony.

The book is packed full of invaluable framing hints and tips, all couched in the author’s trademark no-nonsense Yorkshire prose.

It’s unlikely that Pure Agony will be re-printed, so framers who don’t yet own a copy are advised to order today. The 146-page paperback costs £14.99, or £13.99 to Guild members, plus postage, and can be ordered by calling 020 7381 6616 or visiting www.fineart.co.uk

Keencut, Canon and Fletcher-Terry will be on hand to talk about equipment.

On the first day, Ian Morris GCF, Chalfont Art & Framing, will present a one-day training session on marketing and networking. David Wilkie GCF will lead a one-day memorabilia framing workshop on Thursday. Both of these sessions cost £50 each to attend and there is room for just 12 delegates.

Framers who register for the event will receive a free goody bag. www.lionpic.co.uk August 2012 11

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Inbrief New members’ warden at the Guild AT THE recent Fine Art Trade Guild AGM Steven McKee GCF Adv (pictured), Dromore Picture Framing, Northern Ireland, was elected as members’ warden. He will hold this position for a year and then go on to be Master of the Guild for two years, when Maxwell Roberts’ term of office is over.

Steven is one of just a handful of framers worldwide to hold all three advanced GCF qualifications and the courses offered by his Down School of Picture Framing are accredited by the Guild. He also installs Valiani computerised mountcutters and offers training and back-up as well. www.downschoolofpicture framing.co.uk New face at Daler Rowney TOM HOPPER has joined Daler Rowney, taking over from Sue Muffett as the Key Account Manager for Framing in the UK. A new face to the industry, Tom has worked previously for two IT companies, with the last two years being spent working for Cisco Systems in Feltham. Prior to that, Tom spent four years at Swansea University studying for a BA in media studies and an MA in journalism. Tom is keen to use his passion for sales, marketing and communications. tom.hopper@daler-rowney.com

Tom Hopper with his Daler Rowney colleague Donna Richards at the recent Art & Framing Industry Awards event

12 August 2012

Photokina takes place in 2012 LEADING IMAGING trade and consumer fair Photokina, which takes place every other year, runs from 18 to 23 September in Cologne, Germany, this autumn. Photokina offers imaging professionals from around the globe an opportunity to share information on the latest trends and innovations, market developments and the business models

of the future.

1200 exhibitors from 45 countries will show their products to around 180,000 visitors. Product sectors include cameras and scanners, digital printing, frames and albums, video and film photography. www.photokina.com

A visitor to Epson’s stand at the last Photokina show

A call to artists from Arqadia THE SEARCH goes on for framing supplier Arqadia, as it continues its nationwide hunt for the UK’s next star artist. Through a competition that is open to both professional and amateur artists, Arqadia is hoping to unearth some original artwork that will bring out the best in its 2013 framing product launches.

Judged by a team of industry experts including Guild CEO Louise Hay and Aquarelle Publishing MD Paul Taylor, the winning submissions will be professionally framed and used by Arqadia’s sales team during in-store promotional activity throughout the course of next year.

30 6x4” prints will be made of the winning images, half of which will be kept by Arqadia for framing, while the rest will be awarded to the successful artists. One lucky overall winner will also take away £150 worth of Arqadia products, and all finalists will have their work displayed to some of the art world’s most influential people at the Art & Framing Industry Awards event in May 2013.

Pauline Hutchinson from Arqadia, said, ‘We currently offer more than 2500 mouldings and readymade frames, each of which has been specially crafted to provide framing professionals with the perfect way to complement any kind of artwork. To promote our 2013 product lines we are looking for a variety of small artistic compositions in a number of different styles. Artwork must be no bigger than A4, but as there is no limitation in terms of subject matter or technique and we want to encourage artists to let their imaginations run wild.’

Submissions may be sent digitally to Pauline Hutchinson at Arqadia (pauline.hutchinson@arqadia.co.uk) or hard copies can be posted to Arqadia Ltd, 2 Wolseley Road, Kempston, Bedfordshire MK42 7AD. The deadline for submission is 31 October 2012, with winners to be announced in January 2013.

Visit ‘4Walls by Arqadia’ on Facebook, or follow @4wallsbyarqadia on Twitter for competition updates. www.arqadia.co.uk ART BUSINESS TODAY

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SHOP TALK ‘What a difference it makes when the landlord is an individual, not a faceless corporation’

Liz Honey

t’s been almost a year but it seems like just a few weeks ago that we opened the doors to the Sussex Framing Centre for the first time, and already we’re about to expand.

That’s great news, we always hoped we would, we just didn’t plan on it happening this quickly. But as fortune would have it, another premises in Battle became available that we thought would be ideal for both a framing studio/workshop and a little exhibition space, so we jumped at the opportunity.

And so began, a few months ago as I write, our long and arduous attempts to secure these premises.

The deal was agreed with the landlord within a week of our first viewing and since then a veritable game of tennis has ensued between us, the landlord, the freeholder and our respective solicitors. As I write, we’ve just signed the contracts and it looks suspiciously like we may take possession next week, but who knows. Now the joys of transferring the phone lines, the electricity, the water and so on.

What a fundamental difference it can make to a small business when the landlord is an individual rather than a faceless corporation. Based on no more than ‘a good feeling’ and trust, we’ve actually had the keys to the new premises for around six weeks.

Not only that, the landlord has allowed us to take down his partition walls and start building our workshop area and decorating the exhibition space. This has given us an invaluable head-start.

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For small businesses during a seemingly endless recession, concessions like this really do help. Our target opening date is 23 July – soon after which we will reclaim our garage and a spare bedroom, both of which we’ve been using as storage space. Our current workshop and studio will revert to their previous life as store rooms.

Meantime we’ve been kept very busy thanks in part to super-group Keane who hail from Battle. They’ve recently released their fifth successive UK number one album, Strangeland, a feat surpassed only by the Beatles. Battle has featured in the lyrics of previous albums, but never as prominently on as their new single Sovereign Light Café.

This single name-checks places around the town including the 1066 battlefields, Battle Abbey, the train station and several surrounding streets. Filming of the video took place in nearby Bexhill.

The boys very generously posed for photographs, for which we at Sussex Framing Centre are now very grateful.

Local businesses are looking forward to the forthcoming ‘Keane trail’, which will lead the many visiting Keane fans around points of interest in the town.

True to form, just after I submitted my last column, Pictify.com was born.

Just like Pinterest, but purely for art. Of course Saffron’s now got a listing, so you can pin any of the work on our website to your Pictify boards, like them and share them. ● Liz Honey co-owns Saffron Art Gallery and Sussex Framing Centre, saffrongallery.co.uk

Gallery Systems reports buoyant European sales AUSTRALIAN MANUFACTURER of picture hanging equipment, Gallery Systems, reports buoyant sales in Europe since they started selling in the region via their website in May 2010.

‘Our products have been well received with word gradually filtering through to galleries, institutions and home users of our great products and efficient service.

Now with the introduction of our new Slimline Art Hanging System we have a cost-effective solution to most picture hanging requirements,’ says business manager Jillian Buchanan.

Gallery Systems prides itself on offering strong and flexible hanging solutions which can be adapted quickly 14 August 2012

to accommodate changing needs. There are two ranges which use aluminium track, hangers and adjustable hooks, the Original range being suitable for large heavy artwork. A traditional picture rail hanging system is also available for those who have their own picture rails.

The company, which manufactures in Australia and sells worldwide, offers free samples if you email jillian@thegallerysystem.com. Orders from the UK should be placed online, then goods are despatched from the company’s warehouse in Leicestershire. www.thegallerysystem.co.uk The Landsborough Gallery,which uses Gallery Systems’ hanging equipment

ART BUSINESS TODAY

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Making pictures in Manchester

MAKING PICTURES, a new event organised by the Fine Art Trade Guild, is an evening of advice, demos and socialising for the art and framing industry. Everyone in the trade is invited to this informal networking and learning event, which will take place at Cornerhouse, Manchester on 12 September. The venue is sponsored by D&J Simons.

Making Pictures is an opportunity to

ART BUSINESS TODAY

pick up useful tips while making connections with others in the industry.

Artists, illustrators, photographers, gallery owners, publishers, printers, framers and restorers will benefit from sound advice and practical demonstrations by knowledgeable and friendly members of the industry.

Wildlife artist Anne Corless will be demonstrating her technique and talking about the competing demands on professional artists’ time. Framer and author Pete Bingham GCF is well known in the trade for his no-nonsense approach to framing. Pete will be demonstrating a range of techniques to jazz up your mouldings.

Wessex Pictures’ Ken Turner, from the Oldham branch, will be demonstrating the features of Wessex’ range of picture framing glass and acrylic and helping framers to make more profit through specialist glazing.

Illustrator and self-publishing artist Alister Colley, who sells his work in galleries all over the UK, will be showing

his work and chatting about life as a professional artist, gallery owner and publisher.

Hahnemühle’s Garry Simm will explain the importance of ICC profiles when printing, while Mike Smith of Mooch Gallery will advise artists on how to appeal to galleries. Guild Staff will be on hand to advise on copyright, licensing and limited editions and will answer questions about becoming a Guild member or qualifying as a GCF. Tickets are £8 for Guild members and £10 for non-members, including tea, coffee and a sandwich buffet.

Discounts apply to bookings for five people or more. Numbers are limited, so please email to book, daniel@fineart.co.uk. Making pictures will be on 12 September, starting at 6pm and finishing at around 9.30pm. The venue is on Manchester Road and the postcode is M31 4BL. Go to www.fineart.co.uk/Making_Pictures.aspx for full details

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IN BUSINESS ‘Differentiation is the name of the game when competing with online sellers and big box retailers’

Louise Hay

hese days business is hard for everyone – especially when competing with online sellers and big box retailers for consumers’ hard earned cash.

Differentiation is the name of the game and one of the ways you can achieve this is by using the information, programmes and benefits the Guild offers. Displaying the Guild membership logo sends the message that you care about your industry and that you are committed to providing a quality service. Being entitled to display the Guild logo, or claim that your services are Guild accredited, is more important than ever when trading online, as it’s hard to make your website stand out otherwise and prove that you are bona fide.

The Guild’s Standing Committees don’t go to the trouble of developing programmes such as the Guild Commended Framer qualification, print and other standards for their own amusement – they’re there as tools to help you show that you’re a cut above and bring in more sales, but you have to promote them to gain the benefit.

Guild Commended Framer offers a benchmark qualification which assures customers that you have the skills needed to take care of their artworks. If you have the qualifications then tell people. Even if you’re not a member, contrary to many misconceptions, you can display your certificate and you can say you’re a GCF in your marketing and sales materials.

Become a member as well and you

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may also use the GCF logo to enhance your message.

If you are an artist or publisher, have your prints made to Guild standards.

Look for accredited printer members who promote their specialities, secure in the knowledge that they meet the respected and well established Guild Print standard. Register your prints with the Guild and make sure you say so on your marketing material and certificates of authenticity. Our Print Registration programme has been around since the days of the old Printsellers’ Association of 1847, and we regularly assist collectors and consumers to establish provenance of their Guild stamped editions. Your prints of today will be the collectables of the future.

Link to the Guild website – our consumer information on buying art and framing is designed to increase customer confidence and assist their decisions when choosing art and framing for their homes.

Occasionally I meet someone who asks me what I do for a living; when I tell them I’m CEO of the Fine Art Trade Guild – the association for art and picturing framing, they usually look a bit puzzled for a second and then say – ‘Is that the logo of the old fashioned looking guy?’ I then ask them what the logo means to them when they see it … every single person has said they think it means the member offers a reliable, quality service, so let’s get that message out there … ● Louise Hay is the Chief Executive of the Fine Art Trade Guild

Don’t leave memories on your computer THE TEAM at the Fujifilm Digital Imaging Service (FDIS) store in Herons Cross, Stoke, embraced National Photography Month in its recent window display. The store tied-in the Queen’s Jubilee, National Photography Month and the latest FDIS promotion, ‘golden moments’ to create an eyecatching patriotic display with a central theme: ‘Don’t leave memories on your computer - print them!’

Peter Wigington, marketing manager for Fujifilm Photo Imaging Group made this comment, ‘We encourage all our FDIS stores to reinforce the ‘capture and keep’ message.’ www.fujifilm.eu 16 August 2012

The window display at the Fujifilm store in Herons Cross clearly reminds people to have their precious photographs printed

ART BUSINESS TODAY

NEWS

Artist supports Royal British Legion ARTIST MACKENZIE Thorpe has created a painting entitled Lest We Forget in honour of those who have fallen in the line of duty. The piece will be displayed at the artist’s gallery, Arthaus, in Richmond, north Yorkshire, which is next to Catterick Garrison, the largest army base in the UK. It will then

be auctioned at The Royal British Legion’s November ball. ‘My own son is 29, a smilar age to many of those who have fallen, so I decided I had to do something to help,’ says the artist. www.mackenziethorpe.net Mackenzie Thorpe, left, and Lest We Forget

Inbrief Turning the tables SURREY-BASED framer Ian Dixon GCF is celebrating having accomplished a particularly challenging framing job. He was asked to mount two tapestries back-to-back and make a swiveltopped frame, which was then incorporated into a specially made games table. dixonframes.com

The Guild proposes art registration scheme THE FINE Art Trade Guild is responding to growing strength of feeling among artists on the subject of plagiarism, which is becoming increasingly rife as the internet makes artists’ work available to copyists across the globe. In the words of painter Wendy Corbett, ‘Plagiarism devalues the work of artists who make original pieces, and such artists make little enough as it is. The public are not aware that they are buying second-rate copies, so cannot be blamed for choosing pictures that cost a few hundred pounds less than comparable works.’

The Guild held an open meeting to discuss copyright issues at the Meet Learn Celebrate trade event in May. The meeting, which was chaired by Master of the Guild Maxwell Roberts, was also attended by Bernie Nyman, a solicitor with BM Nyman & Co, which specialises in copyright and publishing law. Also present were artists including Debra Doherty, Anne Corless, Alister Colley, Gordon King and Caroline Kinley, as well as gallery owners Paul Cumberland, Ian Morris GCF and Peter Hayton GCF. Bernie Nyman explained that copyright infringement occurs when ‘a substantial part’ of a work is reproduced. He also stressed that artists ART BUSINESS TODAY

own copyright in their imagery, regardless of whether or not they include the copyright symbol on their work. (An exception is work that is created by employees in the course of their employment, as distinct from freelance artists, in which case their employer would own copyright.)

Imitation of style is not illegal; in order to establish a claim, one would have to prove either ‘passing off’ or copyright infringement. Passing off is notoriously difficult to prove, so taking someone to court for this is likely to be an expensive gamble. There is no official UK copyright registry, since registration of a work is not a requirement for obtaining copyright protection. Commercial registries exist, but their use is not essential.

The Guild is looking into setting up an online registration scheme, so that artists have a means of providing evidence that their work was registered on a recorded date. This is designed to help prevent artists from copying the work of others. Artist members of the Guild are invited to email Louise Hay (louise@fineart.co.uk) giving their opinions on the proposed scheme and making suggestions for its implementation. www.fineart.co.uk

Extended web presence for Mike Royall GCF FRAMING SOFTWARE designer and trainer Mike Royall GCF has extended his web presence by creating two new websites relating to the services he offers.

‘I want to promote the fact that my training courses are Guild accredited and are aimed at students who want to qualify as GCFs,’ explains Mike, who has been a GCF himself since 1994.

‘So my web designer suggested that we base our website on the Guild’s logos and colours’.

Mike used a similar theme with his pricing software website, which includes a six minute video of the software in action. www.pictureframingcourses.co.uk www.framingsoftware.co.uk

August 2012 17

NEWS

IN PRINT ‘Get any part of the process wrong and you may incur problems including cockling, banding, ink spills, poor saturation and colour calibration issues’

Michael Setek

here is a bewildering choice of substrates and inks available for giclée printing. Keeping up with technology has been an expensive and interesting battle, and though things have settled down a little during the last four years, something new and tempting is always around the corner. Each year we invest more in storage and new substrates with different properties, to ensure that we are offering a full range of up-to-date alternatives to discerning artists, gallery owners and publishers. We stock many matt papers, a collection of satin and glossy media, not to mention several canvases and finishing options including liquid lamination.

Paper featuring every imaginable choice of surface contour, gloss, texture, colour, smoothness and finish are available from dozens of manufacturers around the world. One of the first considerations for any client is the best material to achieve the best results for their artwork. Luckily we have sufficient experience to make recommendations, having tested a multitude of combinations, and discovered the pitfalls and benefits of each.

Printers are also faced with a range of options on inks from competing brands, as well as decisions on calibration methods and the best media settings to use with each substrate to achieve optimum results.

I encourage customers to ponder possibilities such as how to achieve the finest detail or the blackest blacks, as well

T

as how paper tone can influence the light areas of an image, especially watercolours. Then there’s the question of scale and decisions about the width of border that will complement the image and look best once the print becomes a framed picture.

Get any part of the process wrong and you run into problems such as cockling, banding, ink spills, poor saturation, colour calibration issues and a host of other problems.

For reproduction prints, the materials used to create the original can have a strong bearing. Sometimes the mill that made the paper on which the image was painted offers inkjet coated versions of the same media. The media sampling service that many printers offer can be very helpful, particularly for photographers. At Art4site we like to print customers’ images on a variety of substrates, so we can assess the results with each option. It’s easier for customers to make comparisions based on their own artwork, rather than a generic set of third-party images that bear little relation to their own.

I would advise finding a professional printer who understands the technical properties of a range of materials and how to get the best out of them. Just as good framers can select frames that flatter artwork, professional printers understand the materials and techniques required to create beautiful prints that will stand the test of time. ● Michael Setek runs fine art reprographics and giclée printing specialist Art4site, gicleeprinting.co.uk

UK School of Framing announces mountcutting masterclasses AWARD-WINNING training centre the UK School of Framing has announced two more mountcutting masterclasses led by David Wilkie GCF. The classes will be held at the company’s High Wycombe HQ on Saturday 3 and Sunday 4 November this year.

During the class delegates will look at colours and finishes that can be applied to a wide range of mount styles. They will learn how to combine these effects to produce stunning frames which provide customers with added value.

Attendees are expected to have a solid background in framing, combined with a desire to take their skills further.

18 August 2012

Decorative techniques that will be covered include creating deep and coloured bevels, as well as drawing lines on mounts and creating ‘wash fills’.

Delegates will design coloured slips and create fabric-covered slips and fillets.

They will cover mounts in coloured papers and fabrics and use coloured surfaces to make relief mounts.

David Wilkie GCF owns Eagle Gallery, Surrey, and is a well respected trainer and author. He has won Art & Framing Industry technical framing awards on several occasions. www.diyframing.com David Wilkie GCF with a student at the recent MLC event

ART BUSINESS TODAY

NEWS

Ring a royal phonebox by the Albert Hall

Inbrief Framing Essentials ceases trading FRAMING ESSENTIALS Ltd, the Lincolnshire-based framing wholesaler founded two years ago by Tim and Kate Waite, has announced that it is no longer trading. The regional wholesaler was set up to supply small quantities of framing materials and sundries, and it also offered contract framing and blade sharpening.

BUCKINGHAM FINE Art’s Timmy Mallett painted a full-size K2 phonebox in aid of Childline, which was on show by the Royal Albert Hall, London, earlier this summer.

Timmy, who won the Art & Framing Industry’s Best-selling Up & Coming Artist award this year, was invited to be part of the BT artbox scheme by Esther Rantzen of Childline. ‘I was in the jungle with Esther on I’m a Celebrity,’ explained Timmy. 70 artists decorated BT phoneboxes and Timmy decided to make his part of the Queen’s diamond jubilee experience. ‘I wanted to make it an expression of the moment. 2012 is the year of the diamond jubilee and the London Olympics so I made sure I included both in my phonebox!’

Timmy’s phonebox features members of the Royal family making

calls, including the Duchess of Cambridge in her famous blue dress on her iPhone, the Queen beneath her Royal Standard, phone in hand and a corgi at her feet, and Prince Harry in the classic Usain Bolt pose from his solo trip to the Caribbean this spring.

A ‘pinky punky mallet’ is included, a reference to the Princes’ favourite children’s TV show, Wacaday. Above the Duchess are some yellow polka dots – Timmy’s single Itsy Bitsy was the first record she ever bought. And Timmy’s signature is beneath the Queen, ‘So that you have to bow to her majesty to find it!’ The phoneboxes will be auctioned

by Sotheby’s at the National Portrait Gallery. www.btartboxes.com http://www.youtube.com//brillianttv www.bucksfineart.com

A change of direction for Jim Anderson FRAMING TRAINER Jim Anderson, who launched framing consultancy FramingMentor.com at Spring Fair International this year, will no longer be connected with the industry.

‘Despite putting 100 per cent of my efforts into the picture framing industry, almost 90 per cent of my consultancy and training income has come from elsewhere. I have gained three significant clients through my framingmentor.com website this year, ART BUSINESS TODAY

and all have asked me to produce the same training materials, but appropriate for their industry. So I am taking the only logical route, and offering my services in a market where clients are prepared to pay for them. I have let my heart rule my head; I would dearly like to have found a viable niche in framing, but the numbers tell a different story.

Framingmentor.com has already disappeared from your screens,’ explains Jim.

MPA first round winners revealed THE MASTER Photographers’ Association (MPA) has announced the winners in the first round judging of the 2012 MPA Wedding & Portrait Awards, sponsored by Fujifilm.

The awards in the wedding category go to John Parris, Sandra Parris, and Scott Hogg. In the portrait section the winners are Claire Moir, John Parris, Marcus Perry, Nicholas Frost, and Paul Hindmarsh.

Overall winners will be announced at the Master Photography Diamond Jubilee Awards event at the Hilton Hotel Newcastle on the 14 October.

The awards are designed to help photographers drive business to their studios by offering the subject of the winning image a substantial cash prize. The subject of each of the two overall winning photographs will receive £1000 and the subjects of the runners-up in each category will be presented with a £50 shopping voucher.

Past entrants report that being among the winners has generated significant levels of publicity. www.thempa.com

A winning image from photographer Scott Hogg

August 2012 19

NEWS

Inbrief

A 21st century approach to marketing

Free paper from Fotospeed DIGITAL PRINT supplier Fotospeed is running a special offer on digital paper, where customers receive 15 sheets extra free when they buy 50 sheets of selected A4 or A3 Fotospeed paper. Customers can also win up to £50 off their next order if they discover a medal in their summer promotion pack.

The offer runs until 21 September. www.fotospeed.co.uk

IG catalogue weighs in at 3.8kg THE 2012 International Graphics fine art collection catalogue is a must for all retailers of decorative wall art.

The 1200page volume includes over 14,850 product variants, many of which are available via a print on demand service, and weighs an impressive 3.8kg. www.ig-team.de

20 August 2012

THE PICTURE Framer, Glasgow, ran a promotional scheme on wowcher.co.uk whereby people bought a voucher for £40-worth of framing for an investment of just £16. The campaign went under the banner ‘Give your photos a home and save 60 per cent!’

People who bought the voucher could choose a range of framing options and were able to redeem their voucher for any type of bespoke framing work.

‘We are a bit disappointed with the level of take-up,’ reports Andy McLellan. ‘We ran a similar scheme with livingsocial.com last year and 130 people bought into the offer. We’ve also worked with groupon.co.uk and achieved better results. Groupon take a large commission, but they can deliver high numbers of customers.’

Andy suggests that retailers need to be skilled at up-selling in order to make a success of group discount schemes.

‘You don’t want people coming in and just spending their voucher, you want them to spend more than that. If you do your sums properly, these websites can be a cost-effective way of getting new customers through your door.’

‘All these companies have negotiable terms,’ explains Andy. ‘You need to assess their commission rates, how quickly they will pay you and whether you will receive the money from people who buy into the scheme but never get round to redeeming their voucher, or

whether you will just receive a percentage of this. If, for example, you will receive 50 per cent of the income generated by your offer within ten days, that means you have money up-front to buy materials, as most people don’t redeem their voucher until quite close to the expiry date. That helps with cashflow. You also need to negotiate the amount of exposure your offer receives.

You might typically be ‘deal of the day’ for one day, then be a ‘side event’ for the next four days. But that’s down to your bartering skills.’

Many small businesses are using sites such as groupon.co.uk as part of their marketing mix. A down side, according to analysis by inboundsales.net, is that the discounting company is likely to retain around 50 per cent of each voucher. For example, if you are selling £40 worth of services for £20 and groupon.co.uk generates 100 leads for you, they will keep £1000, a sum of money which could be spent on a range of other effective marketing initiatives.

The extent to which you can ‘sell up’ is also key, as is the likelihood of discount voucher customers providing you with repeat business. Inboundsales.net advises businesses to research whether their ideal repeat customer is the type of person who uses the site they are considering. If so, then the scheme could be a great success for them. www.pictureframer-glasgow.co.uk ART BUSINESS TODAY

NEWS

John Myatt show at Birmingham Museum AN EXHIBITION of paintings by convicted art forger John Myatt opens at Birmingham Museum & Art Gallery on 29 September and runs until 14 October. The show, entitled Provenance, is being held in conjunction with Washington Green Fine Art, the publisher of Myatt’s prints.

The show comprises 70 paintings, including images in the manner of Myatt’s favourite artists such as Monet, Picasso, Matisse, Giacometti and Chagall. A Sky Arts TV series was made about Myatt, entitled Fame in the Frame, one of the highlights of which was a portrait of Stephen Fry in the style of Velazquez’s Portrait of Pope Innocent X. Visitors will be delighted to see this picture in the show.

The series also saw Myatt produce paintings including Paul O’Grady in the style of Grant Wood’s American Gothic; Frank Skinner as Vincent van Gogh’s Self Portrait 1888; and Myleene Klass as Johannes Vermeer’s Girl With The Pearl Earring.

Struggling to bring up two small children on an art teacher’s wage, Myatt’s career as a ‘genuine faker’ started in 1986 when he placed an advert in Private Eye offering genuine ‘19th and 20th century fakes for £200’.

As Myatt puts it, these were not replicas but works that the likes of Monet or Picasso might have painted ‘if they had had time’.

John Myatt’s The Red Cape, right, and the artist in his studio

ART BUSINESS TODAY

London2012 posters feature best of BritArt

Impressed customer Professor John Drewe commissioned Myatt to produce a number of paintings, which he later had valued at Christie’s in London for £25,000. This, admits Myatt, ‘was the moment the legitimate business stopped and the crime began’ as the pair went into business together passing off 200 more fakes over seven years, which were later sold through leading auction houses in London and New York. Over 120 are still in circulation today, as only 80 were ever recovered by police. Both were convicted of fraud and Myatt was sentenced to 12 months in Brixton prison.

Limited edition prints of the collection will be available from Washington Green. www.washingtongreen.co.uk

Swimming by Howard Hodgkin (top) and Go by Michael Craig-Martin

CRITICAL ACCLAIM for the Olympic and Paralympic posters that have been produced by 12 leading British artists has been overwhelmingly positive. The posters are currently on display in museums and institutions across the country, including London’s Tate Britain, until 23 September.

The good news for retailers is that they can be a part of this success story by buying in stock produced by official London 2012 licensee Pyramid International.

Each of the 12 poster designs by artists including Tracy Emin, Gary Hume and Chris Ofili includes a strip at the bottom featuring the artist’s name, title and the five coloured Olympic rings, or the Paralympic Games agitos, together with the London 2012 logo. The posters have an RRP of £7 and are available through official London 2012 shops and the online shop, london2012.com/shop. www.pyramidinternational.com August 2012 21

NEWS

Inbrief

Sahar Fine Art exhibition date announced

New printmaking exhibition RE OPEN is a new annual show organised by the Royal Society of Painter-Printmakers (RE), that will take place from 17 August until 2 September at the RE’s home, the Bankside Gallery on London’s south bank. RE Open is billed as an international exhibition of excellence in contemporary printmaking. www.re-printmaking.com

Kites at Aldeburgh by Richard Bawden RWS RE

New trade fair in Russia THE MOSCOW International Framing Forum (MIFF) show takes place in Moscow between 7 and 9 September this year. The event is Russia’s first ever framing fair and 1200 visitors are expected from all over the country.

MIFF aims to showcase the best products that are available within this rapidly developing market.

All the leading national distributors will be there, presenting equipment, materials and machinery.

There will be a sector dedicated to mouldings from Italy and Spain, and a machinery demonstration area that will include non-stop demos of computerised mountcutters.

There will also be workshops, masterclasses and demonstrations conducted by leading European and American framing experts, as well as the launch of the Russian National Framing Design Competition. www.bagetforum.ru/en 22 August 2012

SAHAR FINE Art, a company dealing in contemporary art which was launched this June, is holding a special exhibition of originals on Saturday 4 August.

The event takes place at the private Salle Privée Genting Club, Manchester, between 12 noon and 5pm. Guests are promised ‘an eclectic portfolio of original fine art by the world’s finest contemporary artists’, which can be viewed while sipping a glass of wine.

Sahar Fine Art celebrated the successful launch of their new online gallery with an evening of champagne, canapés and live music at Manchester’s

Radisson Edwardian hotel this June.

The event was attended by over 150 guests, including key journalists and guests from the premiership football community. Founder and MD Sara Rafique was delighted with the launch, ‘It could not have gone better. Guests flowed in and were greeted with a glass of champagne. We have had amazing feedback and there has been huge interest in the artwork.’ Guests were led into three secret rooms, each revealing over 100 pieces of contemporary fine art. www.saharfineart.com

Local artist supports Lit & Phil WATERCOLOUR ARTIST Alan Reed has published a limited edition print to raise funds for the Lit & Phil Development Appeal, which aims to secure the future of Newcastle upon Tyne’s ‘Lit & Phil’, the largest independent library outside London which houses 150,000 books.

Alan, pictured here with his painting of the Grade II-listed library, says he ventured into it for the first time earlier this year and and was immediately seduced by its charms. ‘There’s a moment when the sun goes down at the top of Westgate Road and the Lit & Phil captures the light,’ he says.

An exhibition of Alan’s work was held at the Lit & Phil this July, and a percentage of all sales proceeds were donated to the appeal. The original watercolour is also being auctioned in aid of the charity. www.alanreed.com

ART BUSINESS TODAY

NEWS

Art2Arts finds the art of selling online ONLINE GALLERY Art2Arts, which specialises exclusively in original pieces from UK based artists, is now a member of the Arts Council’s Own Art scheme, which provides interest-free loans to collectors buying original artwork.

The business, which has seen sustained growth since 2006, boasts a large base of repeat custom, which ensures that artists receive a healthy level of interest in their work.

Art2Arts provides each artist with a dedicated online space to showcase their work, along with lower commission rates Artwork submitted to Art2Arts must be 100 per cent original and the artist must be UK based

than bricks-and-mortar galleries. The company is always looking for new and exciting artists, but has strict selection measures in place. Artists must have proven sales and exhibiting records, must be based in the UK and must supply artwork that is 100 per cent original. A full list of criteria is on the ‘sell your artwork’ page of the website.

‘Selling online has to be the way to go for artists,’ explains director Michelle Gibbs. ‘A recent report by market research organisation IBISWorld showed that the online art sales industry was worth about $287.5 million (£184.7 million) in 2011, and had increased at double-digit rates in recent years. If previous years’ trends are anything to go by, similar growth is expected until at least 2016. In January, Kelkoo and The Guardian reported that online sales in every sector increased by 14 per cent last year to more than £50bn, and that a similar increase is predicted this year.

Better access to technology along with more streamlined ecommerce systems has meant that buying online is the default option for many people, in the art world as well as in other industries.

Online galleries, wherever they are based, usually ship worldwide, and art collectors in newly developed countries now have higher levels of disposable income and are keen to invest in art from around the world.’ www.Art2Arts.co.uk

Art world mourns Mary Fedden THE ARTIST Mary Fedden, who has died aged 96, was renowned for her modest-sized still lifes that combined a richness of colour and texture with perfect balance.

Matisse and Braque were often cited as influences on the artist.

In the words of The Guardian’s Michael McNay, ‘Her works have a middle-class sweetness of subject elevated beyond sentimentality by its exactness in drawing, nice judgment of texture and freshness derived from high artifice.’

Fedden studied at the Slade School of Art, but her mature style didn’t develop until she was in her 50s. She married the painter and printmaker Jualian Trevelyan, whom she met at the Slade. She was the first female tutor at the Royal College of Art, where her students included David Hockney.

Prints after Fedden’s work are published by Aquarelle Publishing. www.aquarellepublishing.co.uk Both Poppies 2006 and Black Cat and Plant 1982 are signed giclée prints, limited to 75 copies, available from Aquarelle Publishing

The end of the world is nigh

Works by Gordon Cheung are included in the show

ART BUSINESS TODAY

CHEER UP! It’s not the End of the World is an exhibition at the Edinburgh Printmakers workshop from 2 August until 8 September. Featured artists include Ricky Allman, Jake & Dinos Chapman, Damien Hirst and Lori Nix. A free talk by curator Dr Norman Shaw will be held from 2pm until 3pm on 4 August, and there will be a Rip Off Workshop on 11 August and a Block Printing Workshop on 18 August (the latter two events cost £40 each to attend). There will also be a talk by Kevin Whitesides about apocalyptic culture on 23 August. www.edinburgh-printmakers.co.uk August 2012 23

NEWS

Record growth for online printseller

Inbrief Association of Illustrators’ show at Somerset House

Running on Time by Lauren Claire Gentry

IMAGES 36: Best of British Illustration is an annual exhibition organised by the Association of Illustrators, but for the first time this year the event will take place at Somerset House, London.

The show includes work from over 50 artists, all of whom entered the AOI’s competition.

An accompanying book will be available, which features the shortlisted 350 artworks and the profiles of 240 illustrators.

The exhibition runs from 3 - 28 October at Somerset House, then travels to venues around Britain through 2013. www.theaoi.com Qualified framers now in 25 countries THE FIRST framer from Japan to pass the Guild Commended Framer exam is Chiharu Hirooka GCF, whose business Baguette is based in Kamakura City. Baguette offers a framing service as well as supplies and lessons in the art of ‘cartonnage’, a French technique for making decorative boxes, folders and frames.

Chiharu spent a week in Northern Ireland attending a training course led by Steve McKee GCF Adv before she took the exam.

There are now GCFs in 25 countries including Bahrain, Estonia, Kenya, New Zealand and Singapore. www.baguette.jp

AFTER JUST ten months printededitions.com claims to be the largest online source for limited edition prints in the UK. The site, which is a resource for art lovers and galleries, offers work from both emerging and established artists, making it easy for users to compare prices and provenance.

Printed-editions.com works with more than 200 international galleries from over 20 countries, including key members of the International Fine Print Dealers Association (IFPDA), and features over 8000 artworks. Regularly featured artists include Warhol, Picasso, Hirst, Bacon, Lichtenstein, Matisse, Hockney and Banksy, with around 300 new artworks added each week.

Co-founder Daniel Robey comments, ‘Our aim was to become the biggest online print repository and gallery portal in the world in one year. We’ve achieved this in only ten months. With more than 500 new unique users to the

Jack and Jill is just one of the limited edition Banksy prints currently for sale through printed-editions.com

FW Holroyd celebrates a century GLASGOW BASED framing supplier FW Holroyd, which was founded in 1912, is celebrating a century in business. The company was founded by Frederick William Holroyd but changed ownership in 2005, when it was bought

by Ken and Nicola Ralston. The Ralstons’ motto is ‘a good picture deserves a good frame and a bad picture needs one’.

A special centenary version of the company’s popular annual open day will be held on Sunday 28 October. The event includes machinery offers and demos, framing demos, special offers and new products. Nibbles and drinks

Ken Ralston bought the business in 2005

24 August 2012

site every day, printed-editions.com has become a recognised name within a record space of time.’ www.printed-editions.com

are provided and this year there will be a special centenary goody bag for framers to take home with them.

There’s no need to register in advance; all framers are invited to just show up on the day.

FW Holroyd is a one-stop-shop for the professional bespoke framer and offers a van delivery service for glass, specialist glass and back boards throughout Scotland. Their new ‘JEM’ service, which stands for ‘just enough moulding’, offers customers almost all the benefits of the chop service but at a vastly reduced cost. FW Holroyd is now the Scottish distributor for LION’s range of Minerva polymer mouldings.

‘Our Morsø blade sharpening service has proved particularly popular over the last few years,’ reports Ken Ralson.

The business is the Scottish exam centre for the Guild Commended Framer exam, and prides itself on the training that is offered to framers who purchase machinery from them.

A catalogue and price guide are available. www.fwholroyd.com ART BUSINESS TODAY

FACE TO FACE

Wildlife artist PIP MCGARRY organises Marwell Zoo’s annual show, takes painting safaris to Africa, sells originals through galleries, works with a publisher and a licensee, as well as undertaking high profile PR projects such as making TV shows and judging art competitions.

We find out how he fits it all in

Wild about art Have you always been an artist?

I was a civil servant until I went to a lecture by David Shepherd in 1979 and it was like an electric shock. I went out and bought paints and an easel and started painting. After about 15 years as an amateur, collectors and publishers started to take me seriously. Gradually my style developed, I built up a proper body of work and I became more professional.

Eventually I was receiving commissions and won a publishing contract with Rosenstiel’s, so I decreased my working days, then I handed in my notice, which was scary as I had a family and a mortgage. Luckily within a few months I found a client who commissioned several large paintings and funded my first painting trip to Tanzania.

Have you published your own work?

No, that’s not how I want to spend my time. Publishers have manpower and a network of contacts. I was published by Rosenstiel’s for a while, then DeMontfort represented me for eight years, but that came to an end following structural changes at the company. I was then free to approach Sally Mitchell Fine Arts, and they have been publishing my cards and prints for five years.

Do you have an agent?

No. I licence my work through Applejack in the USA, but they don’t sell within the UK and they don’t produce prints, as that would conflict with Sally Mitchell. They produce all sorts of merchandise featuring my work, including jigsaws, painting by numbers kits and even lightswitch covers.

Three or four galleries sell my originals, which are my core business. A 10x8” painting retails at around £1600, while large paintings sell for up to £30,000.

My wife Jan gave up her job in pharmaceuticals eight years ago and she works full-time helping run the business.

What’s your connection with the zoo?

In 1993, I started selling £50 originals in their shop years ago, through a friend of my wife’s who was going out with one of the keepers there. Eventually I offered to become their unpaid artist in residence. I suggested that this would entail me organising their exhibition, starting an art society and handling enquiries about art and artists, which would make life easier for them and give me credibility and standing. I was their artist in residence for ten years, the Marwell Art Society has been thriving for 14 years and we’ve raised hundreds of thousands of pounds for the zoo.

Tell us about your TV series . . .

The seven episode series, Brush with the Wild, was broadcast by Meridian TV in 2004 and it achieved excellent ratings. It was shot in Kenya and at Marwell Wildlife where I taught celebrities including Christine Hamilton, Nerys Hughes and Jenny Eclair how to paint wildlife and the show was presented by Anneka Rice. It came about through a friend who worked for the channel, but I had to attend meetings and convince the producers that it was a good idea.

A DVD I made for Teaching Art Ltd was recently broadcast in eight parts on Sky and they are considering making a further DVD. I’ve also been approached

by Art Tutor and we are discussing more video opportunities.

You sound busy. What else do you do?

I run regular safaris to Kenya, Botswana and Tanzania, for painters, photographers and anyone interested in wildlife art. I love the safaris; I painted wildlife subjects before ever visiting Africa, but my work changed once I’d seen the light and landscape and how the two work together.

How is the art industry changing?

Publishing companies are less powerful since the advent of digital printing. It’s easy for artists to get their work out there now, but you need credibility more than ever, as it’s hard for people to choose one artist’s work over another, since there’s so much choice. Credibility gives people the confidence to buy your work.

I am a judge for the BBC Wildlife Artist of the Year competition, which looks good on my CV. I approached the editor of BBC Wildlife magazine with the idea, which is a good example of how artists have to create their own opportunities nowadays. In the old days publishers handled all the PR. Any advice for up and coming artists?

Be careful when signing a new contract.

I would also advise against relying too strongly on one company or agent, as you might be stranded if things change.

Try to have different people representing each aspect of your output. ●

Pip McGarry in Livingston, Zambia, with an orphaned baby cheetah

ART BUSINESS TODAY

www.pipmcgarry.com www.sallymitchell.com

See Pip’s work on page 27 August 2012 25

PRODUCT NEWS

Association of Animal Artists

Geoff Beckett Art

The Association of Animal Artists offers exhibition opportunities, workshops, field trips, ‘art rendezvous’ days and the opportunity to work from life with a ‘en plein air’ group.

Artists belonging to the AAA are encouraged to create and exhibit artwork of absolutely any animal; in the air, on land or in the water, in any medium or style.

Artists are encouraged to enjoy their creativity, which leads to varied and dynamic exhibitions. AAA is committed to supporting its animal charity partners and actively works to promote them.

Showing part of a new range of watercolours.

Original paintings and limited edition prints available to order at trade prices online. SOR supply currently available for a limited number of galleries in the Midlands and North West.

www.associationofanimalartists.com

07944 893305 www.geoffbeckett.co.uk

Marialuisa Marino

Studio of James Wheeler

Title: Metamorphoses Size: on request Format: giclée on fine art conservation paper

Title: Pink House Venice Size: 30x30cm Trade price: £28

Email the artist at marialuisamarino@ live.co.uk

07770 553787 www.marialuisamarino.com

01484 714636 www.studioofjameswheeler.co.uk

Mainline Mouldings

Clinton Banbury Illustration

Mainline’s popular Stratos Range of six metallic finishes are now available on a larger 55mm profile. This is in addition to the 21mm and 38mm widths.

The new moulding is priced from £1.70 per metre.

Best Seller at RHS Hampton Court Flower Show: Title: A Parliament of Owls Format: signed limited edition giclée print Edition: 195 Image size: 30x30cm Price: £16 (umounted), £18 (mounted) RRP - £39/£45

01949 861000 www.mainlinemouldings.com

01789 773526 www.clintonbanbury.com

26 August 2012

ART BUSINESS TODAY

To advertise here, contact Debra Doherty on 020 7381 6616 or email: debra@fineart.co.uk Entries are £80 for Guild members, £150 for non-members (+ VAT)

PRODUCT NEWS

Sally Mitchell Fine Arts

I Love Art

Artist: Pip McGarry Title: Warthog Format: limited edition of 250

Art for all – the best price guaranteed! No matter your favourite technique, whether you are a professional artist, an intermediate artist or a beginner, the management of your budget is important to you. I LOVE ART offers an innovative and clear answer to your wishes and an unbeatable price match guarantee. The online daily price update guarantees to be, without any conditions, the lowest price in the UK throughout the year.

Size: 11x14" Trade price: £25 + VAT

01777 838 234 www.sallymitchell.com

www.ilove-art.co.uk

Paul Tavernor, Leaping Fox Marketing

Bookroom Art Press These Olympic sporting images are numbered limited edition giclée prints by best-selling artist Cyril Power: Title: The Runners (below) Price: trade £63 (RRP £148) Title: The Eight (left) Price: trade £89 (RRP £215)

“A fleeting glimpse to a secret world, welcome to Paul Tavernor’s wildlife collection”.

Distinctive images depicting fast action and characteristic behaviour. Paul’s recognisable oil paintings are highly sought after, with an excellent track record of print sales.

Presenting Raindance, after much demand for his boxing hares. This new elemental, energetic piece is sure to be a hit with new and existing customers.

Edition size: 250 Image size: 29x38cm Trade price: £28 leapingfoxmarketing@gmail.com www.paultavernor.co.uk

01273 682159 www.bookroomartpress.co.uk

Arqadia

Lynda Kettle

The Coastal Woods collection includes a wide range of stained wooden profile shapes available in four classic tones, which are designed to provide a traditional feel and weathered appearance.

The white, cream, wenge and black shades are available with a selection of different contours and rebate depths that will that suit every type of artwork.

Coastal Woods is available in a number of sizes from 16mm up to 69mm. Prices range from £1.02 to £6.86 per metre, plus Arqadia’s chop service is offered from £9.60 per metre on selected profiles.

Poppy Field by Lynda Kettle measures 20x23".

01234 852777 www.arqadia.co.uk

07970 729530 www.lynda-kettle.com

ART BUSINESS TODAY

August 2012 27

PRODUCT NEWS

Alex Borissov

Graham Clarke

Ravioli painting by Alex Borissov brings abstract expressionism to the next level of emotional intensity. ‘Take one freshly boiled ravioli, dip it in household emulsion and ferociously launch with a catapult on a thickly primed canvas,’ says Alex, ‘and you will get a painting derived from the unique combination of intention and chance.’

Artist: Graham Clarke Title: Perfect Harmony Edition size: 300 plus 30 artist's proofs Medium: handcoloured limited edition etchings, produced entirely by hand using traditional processes RRP: £295

00 41 79 843 7881 www.abfile.com ab2@abfile.com

01622 743938 www.grahamclarke.co.uk

Art4site

Arqadia

Fine art printers and reprographics specialists Art4site Ltd has throughout 2011 celebrated involvement with many prestigious exhibitions and artists’ works both in the UK and abroad. Much of this success has stemmed from a strong commitment to colour matters applied to image capture and creative processes in the creation of prints as high quality giclée. Now stocking papers from Canson, Innova as well as Hahnemühle, any discerning publisher, artist or photographer can benefit alongside a loyal customer base.

01233 811664 www.gicleeprinting.co.uk

Providing a hint of sophistication, Mayfair is the latest collection of mouldings from Arqadia, offering a contemporary look for stylish interiors.

Mayfair is available in two distinct finishes - highly lacquered and sleek painted.

Both styles are available in a choice of either black or white, and are completed by grey detailing running parallel along the length.

The moulding is a 90mm profile, with prices starting from £4.99 per metre.

Arqadia’s chop service is also offered at £6.99 per metre.

Selective Prints

Expressive Art

Selective Prints are delighted to announce that they will be representing the well known Accrington-based artist Peter Sherburne. Peter is well known for his detailed studies of working dogs and countryside scenes.

The first limited edition print to be released is a moorland scene of an English Springer Spaniel, titled ‘Free Spirit’. The original of this picture was commissioned by Hyndburn Borough Council and presented to Her Majesty the Queen on a Jubilee visit to the area. Peter joined Her Majesty for the presentation of the painting, and the Queen was delighted with it.

The print is an edition of only 55, each print hand remarqued by the artist to make each one unique, so demand is expected to be high.

High quality giclèe prints mounted onto 10 or 15mm acrylic or photo blocks. Can be free standing for desk tops, with black felt backing or with fixings for wall mounting. Wide range of sizes available.

For more information please contact Paul.

01948 81 81 81 www.selectiveprints.co.uk

01438 726955 www.expressive-art.co.uk

28 August 2012

01234 852777 www.arqadia.co.uk

ART BUSINESS TODAY

BUSINESS

The fine art of

marketing Producing high quality fine art prints is a steep learning curve for self-publishing artists, but marketing those prints requires considerable skill, time and financial investment, warns Annabelle Ruston * &+' % %! &% & # $! % % !# %$ ' *% % )%&# ! ! # # % # ! $ * &# ! $% *! % # $% # % * &+' %%

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This page: Kerry Darlington, winner of this year’s Best-selling Artist Award, prefers to spend time in her studio and let Buckingham Fine Art market her work Opposite page, clockwise from top: works by Washington Green’s Paul Kenton, Buckingham Fine Art’s Kerry Darlington and DeMontfort’s Rebecca Lardner.

All three artists are represented by publishers

30 August 2012

ART BUSINESS TODAY

L E IA T EC AR SSU SP N E G I FI TIN IN PR

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BUSINESS â&#x17E;ş

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Clockwise from top left, works from selfpublishing artists: Karen Hollis, Art in Bloom; Alan Reed; Alister Colley, Zeitgeist Fine Art

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❞ It’s easy to underestimate the time, cost and skills required to market prints. You couldn’t produce the brochures, catalogues, events or PR drives on your own

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August 2012 33

BUSINESS

Print perfect Many artists and retailers are investing in large-format printers in order to produce fine art prints. But how easy is it to create razor sharp prints that will stand the test of time? Annabelle Ruston looks at the advantages of choosing an experienced fine art printer to reproduce your artwork Below: A Fujifilm monitor and printer calibration chart

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34 August 2012

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Celebrating its 25th anniversary

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Looking for the ÄULZ[ X\HSP[` printing?

British art at its very best 12 - 16 September 2012 Royal College of Art Kensington Gore SW7 2EU Wed: 3-9pm | Thurs: 11am-8pm Fri/Sat: 11am-7pm | Sun: 11am-6pm

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ART BUSINESS TODAY

Check our website for more details www.salt-of-the-earth.biz or call: +44 (0)1747 852 221 August 2012 35

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To produce high quality fine art prints you must have a good digital file. BetterLight cameras (left) and Cruse scanners (below) should deliver top-of-the-range results

36 August 2012

ART BUSINESS TODAY

L E IA T EC AR SSU SP N E G I FI TIN IN PR

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You simply won’t achieve sufficient colour density or capture all the detail with an inadequate capture device. A semi-professional digital SLR camera isn’t good enough

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ART BUSINESS TODAY

August 2012 37

BUSINESS

More and more artists and retailers are printing their own fine art prints. Annabelle Ruston finds out the advantages of printing your work, or diversifying into offering a printing service, and looks at the equipment required

Taking control James Wheeler and Geoff Beckett are two artists who have invested in Epson printers to produce their own work.

Above: Silent Nature by James Wheeler Below: Phone Box by Geoff Beckett

38 August 2012

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PRINT FORMAT

from that image in as many ways as you like.

Some points for artists who are going solo and retailers who will be advising fine art print customers

Edition size Limited editions traditionally comprised a maximum of 850 prints, a number that was agreed by printsellers in the 19th century and remained the norm until the advent of digital printing. During the 21st century editions have typically become much smaller, thanks to the flexibility offered by digital printing. Most limited editions now tend to be between 95 and 300.

Limited or open?

A digital print can, in theory, be reproduced as many times as you like. The digital file will not ‘wear out’, as a woodblock or copper plate might. Therefore whether or not to limit the size of the edition comes down to a marketing decision. Some collectors feel that limited editions have exclusivity and will not be seen all over the place, however, others feel that the limited edition concept has been overplayed and has little value (too many ‘limited edition’ chocolate bars and packets of cereal on supermarket shelves).

If you go down the limited edition route you cannot ethically use that image in any other way, such as on greeting cards or merchandise nor, of course, can you keep on printing a popular image to meet consumer demand. You are therefore limiting the amount of revenue you can generate from each image. Some would say, however, that limiting edition numbers creates demand for your work and pushes up prices. If you opt to produce open editions, you are free to generate income

Artist’s proofs With modern printing methods artist’s proofs are no longer an inherent part of the printing process, but some publishers continue to produce them to meet demand from collectors. Ten per cent artist’s proofs, over and above the edition size, is considered the maximum publishers should produce. It is essential that the fact these prints exist should be made clear on all marketing material, so that the public are in no way misled about the edition size.

Artist’s proofs are normally initialled AP. Artist’s signature It is not essential for artists to sign prints, but collectors often attach value to this.

Works on paper are traditionally signed in graphite pencil under the image, along

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with a fraction indicating the edition size and the number in the edition of each print.

Prints on canvas tend to be signed on the image itself, replicating the signature on an oil painting. Signatures can be applied in paint or with lightfast pens.

Format Editions can include both canvas and paper prints, as well as prints in different sizes, so long as the overall size of the edition is clearly stated.

Certificates of authenticity Some collectors like to have a certificate of authenticity, giving details of both the publisher and the artist, and confirming the edition size and the materials used to make the print. This can help give customers the confidence to buy a particular print so many publishers produce certificates of authenticity.

Guild standards The Fine Art Trade Guild’s print standards can be downloaded at www.fineart.co.uk.

These important standards provide a benchmark of quality and explain, for example, the thickness and type of paper that should be used to make fine art prints and the degree to which inks must be lightfast.

➺ ART BUSINESS TODAY

August 2012 39

BUSINESS

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Anne Hayton of Designline Systems demonstrating printing equipment at the recent Meet Learn Celebrate event

40 August 2012

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➺

The learning curve goes from slight to major, depending upon prior knowledge and aptitude, as well as the level of accuracy and professionalism you want to achieve

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Guild Commended Framer Study Guide

Published by the Fine Art Trade Guild Researched, edited and compiled by Annabelle Ruston and Fiona Ryan GCF

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The Art of Framing Piers & Caroline Feetham.

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BUSINESS ➺

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Left: Peter Cleevely GCF with his Canon printer Above: Demonstrations of Fujifilm’s Wunderbars pulled in the crowds at this year’s Spring Fair International

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❞ You can buy the most expensive kit available but the glue that sticks it all together is colour management. People often don’t pay enough attention to this

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ART

Protecting

online images Photographer and tutor Sean McHugh outlines some straightforward ways in which artists and photographers can protect their images from online plagiarism

44 August 2012

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ART BUSINESS TODAY

ART

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Opposite page: Digimarc2 software, which is preloaded into Photoshop, embeds an imperceptible watermark into digital images

Above: Susannah Tucker Photography ensure that their watermark goes over the image, making it hard to remove in Photoshop

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Creating watermarks is straightforward but they do detract from the impact of an image

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heartbreak publishing presents

An hour with Audrey Hepburn

The Ritz, Paris, 1964

A series of portraits by Angela Williams

Limited Edition Prints

Heartbreak | 17 Bulstrode Street | London W1U 2JH | 020 3219 5710 | info@heartbreakpublishing.com | www.heartbreakpublishing.com

ART

Pricing art: a practical guide

What is a painting worth? How can Damien Hirst sell his artworks for millions of pounds, while others struggle to sell theirs for £100? Annabelle Ruston sheds light on how artists and galleries typically price art, and offers advice on how to push up your prices

Opposite page: A spin painting on an old vinyl record from the Jafagirls (jafagirls.wordpress.com) and White Blossom (top), a spin painting on a vinyl record by Damien Hirst.

The latter is worth about 50 times more than the Jafagirls’ effort because of the artists’ divergent reputations

48 August 2012

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ART BUSINESS TODAY

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➺

ART ➺

Above: Rolf Harris (right) being presented with the Best-selling Published Artist award last year

by Arqadia’s Steve Burke.

Harris’s paintings demand impressive prices because his reputation has been built up over many years. New artists working in a similar style could not match these prices Left: Washington Green sell Bob Dylan prints for over £1000, and the editions often sell out. The publisher can justify these prices to customers in terms of the artist’s iconic status

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ART

❞ I’d love to be able to say to artists, ‘Sell the big ones for £100 and the little ones for £50!’ but pricing limited editions is inevitably not that simple

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ART BUSINESS TODAY

New from the Guild bookshop £20 to non-members, £19 to Guild members, plus £3.10 p&p.

Call Moira on 020 7381 6616 or visit www.fineart.co.uk to order

● August 2012 51

ART

BUSINESS TIPS COLIN RUFFELL WWW.CRABFISH.COM

CLIVE HILLS WWW.CLIVEHILLS.CO.UK

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NIGEL HEMMING WWW.NIGELHEMMINGEDITIONS.COM

JOHN WALSOM WWW.JOHNWALSOM.CO.UK

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ART BUSINESS TODAY

ART

FOR ARTISTS PAUL TALBOT-GREAVES WWW.TALBOT-GREAVES.CO.UK

KAREN WALLIS WWW.KARENWALLIS.COM

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ANNE CORLESS WWW.ANNECORLESS.COM

TIFFANY BUDD WWW.WALL-POWER.CO.UK

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August 2012 53

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Skin deep This vellum document is signed by US President James Monroe (17581831). It is glazed with UV-filtering acrylic, which was chosen because the frame now hangs in the humid environment of Florida. It is mounted with Mylar corners

US framer Rick Badwey, who specialises in framing rare artwork and collectibles, explains how he tackles works on vellum %%.& %,( $'(0' #' ! ' + % #+ % , , ) + "& '- #, '#& % ,$#' ' #- " , ' ., (+ '-.+# , (+ 0+#-#'! ' )+#'-#'! . -( #-, .+ #%#-2 ' %('! /#-2 " 0(+ 5/ %%.&6 #, , (' -" -#' 5 /#-.%#'.&6 & '#'!

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54 August 2012

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ounting vellum #+,- 1 &#' -" (' #-#(' ( -" #- & #- #, #' 1 %% '- (' #-#(' ' %#!"- #' 0 #!"- 0 -- " #- -( -" .' +&(.'- .,#'! + "#/ % &(.'-#'! (+' +, (+ ,-+#), #-" + & +(& 2% + (+ )%2 (--(' + ! ) ) + " ' ))%2#'! (+' +, - $ + -( % / '(.!" ,) (+ -" / %%.& -( 1) ' ' ('-+ - .- 0#-"(.'! + ( #,%#))#'! (.- ( -" ,.))(+-#'! (+' +, ) ' #'! (' ,#3 0(.% + (&& ' + -"#'! ,) ( - % ,4 -( 74 && -( && 0#-" &(+ +((& (+ % +! + )# , 2(. ., 0#' (0&(.'- 0"# " ,"(.% & +(& (--(' &., .&

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●

+ - (& ' ' )' )! & !" " ' ' " & " +++ !)' )! & ! " #!

“This textile framing bible will provide you with the knowledge to frame fabrics with confidence and style, whatever their type”

Framing and Presenting Textile Art is £15.99 from the Guild Bookshop (£13.99 to members), plus p+p.

Contact Moira Sanders on 020 7381 6616 or moira@fineart.co.uk to order ART BUSINESS TODAY

August 2012 55

FRAMING

What the GCF examiner wants Steven McKee GCF Adv, who is a Guild Commended Framer examiner, explains what candidates need to know and do in order to qualify *3) #&%(* $* *% ( $#$ * * * + " %## $ ( # ( '+ " * %$ ) $* $ *% %$, / * * ** ( # ( $ '+ )* %$ ) %#& * $* %$ $* &(% )) %$ " - % - "" % %% % % ( # $ /%+( & *+( . # ) # $* *% $ # (! ( # () - % , '+ " , $* ( )& % * )) $* ") / %$*( )* ( # () - % & )) $/ % * * ( , $ . #) , $ $ / "%& !$%-" % * ( )+ * &"+) .* $) , * $ " .& (* ) $ ) %+" " *% ( # , $ * #%)* "" $ $ (* * ()* * $ * . #$ ( - $*) ) ( " . %$ $* $ * ) "- /) )* (* / % ( $ #/ $ * )

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Below: Steve McKee GCF Adv assesses a candidate’s frame during an exam at D&J Simons’ HQ in London

( ( ) # $*) * $ , * # / %+* * ( # )* / , (%+ * - * * # %( # / %+* )%# * $ ") / # ) *% &+* $ * ) ** ( ) %$ % +) - $* & %&" *% +$)+ )) +" ()* * # %( $ * . # * (( / $ $ * ) ) %+" " *% ( " . * / ( &(%& ("/ &( & ( * ) )) $* " *% , * %(%+ +$ ()* $ $ % * %$* $*) % * *+ / + $ "+ $ * $ (* ( + " 3) , , ") % ( #$ ) &+ " * %$ ) %$"/ & ) "%$ $ * $ %(# * %$ ) " ( $ %$ ) )% * ) )$3* +$* $ * )! *+ / + ) %+* )* $ ( ) * % )$3* * "" /%+ %(

. #&" %- *% +* #%+$* +* * " ("/ )* * ) * *+( ) % &(% )) %$ ""/ +* #%+$* $ * ) $ &(% + #%+$*) +) $ !$ $ )*( * (+" ( # $+ " #%+$* +** ( %( %#&+* ( ) #%+$* +** ( )% "%$ ) * $ ( )+"*) ( +& *% ) ( * (%, /%+( -%(! # *) * ( '+ ( )* $ ( ) $% %$ ) % $ *% * "" /%+ * * /%+ ( 2 % $ * -(%$ 3 $+# ( % + " ( * *( $ () % ( 2 ( ( ) ( /)3 ( ) $ *% ( ))+( $ * )* ** / ( & " % & )) $ * . # %( " * ( ) %$ * /$ *% % +) %( * ! $ * %* $* " $ * ) ) %+" "%%! * * " )* % *( $ () %$ * +" - )* --- $ (* % +!

Three frames $ * ) (( , * * . # $*( -* * ( ( # )* ** / , # &( , %+)"/ 1 ( # $ " 0 & % ( (* ) $ ( # *% %## $ , " $ $ "+ ) %+ " #%+$* 1 & $* $ %( &( $* %$ $, ) ) $ )*( * %, ( * # ( () $ ( # 1 -%(! %$ & & ( ( # *% %$) (, * %$ , " $ "+ ) * ( (%%, %( *-% ) *) % " $ ) (+" (%+$ * & (*+( ) * ( ( # ) #+)* #%$)*( * )* $ ( ) % ( *)# $) & $ ) $ "" *% % * $ $ * ) # ! * # $ (+) * $ * %( * ( . # $ * ) %-)

56 August 2012

ART BUSINESS TODAY

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If candidates use self-adhesive tape to hinge artwork at Conservation Level they will fail this module of the exam, even if they use a quality tape that is marketed as ‘acid free’

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August 2012 57

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GCF MULTIPLE-CHOICE QUESTIONS 1. In order to make a frame for a glass size of 610 x 510mm (24” x 20”), from a 76mm (3”) moulding, how much moulding is needed? a. 3 metres (10 feet) b. 2.75 metres (9 feet) c. 2.44 metres (8 feet) d. 2.14 metres (7 feet)

5. What do you understand by landscape format? a. A perfectly square frame b. A rectangular frame where the width is greater than the height c. A rectangular frame where the height is greater than the width d. Any picture of a landscape

2. Which of the following mountboards has been chemically treated to remove lignin? a. Standard b. Conservation c. Cotton Museum d. Conservation and Cotton Museum

6. Which of the following statements are true? a. Corners of fabric should be trimmed so that when stretched the fabric can sit cleanly round a piece of board b. Non-reflective glass will protect fabric art from fading c. A light bleach solution will remove dirty marks and not damage fabric d. Wadding behind fabric can help absorb and/or conceal knots

3. Which of the following are true about acrylic glazing? a. It can be used to keep pictures light in weight b. It scratches less easily than glass c. It can only be cut using an oil-filled glasscutter d. It does not cloud with age 4. When framing a pastel or chalk study, the framer should: a. Fix the study with an aerosol fixative b. Dry mount the study to stop the pigments migrating c. Use acrylic glazing rather than glass d. Use mounts and/or spacers to keep the study away from the glazing 58 August 2012

7. Which of the following statements are true? a. Stretcher bars are normally made from unseasoned hardwoods b. Wedges are used to keep the stretcher bars together c. Wedges are used to adjust the tension of the canvas d. Tongue and grooved stretcher bars should be stapled together to stop them falling apart

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FRAMING

TRADE SECRETS AIDAN LYNCH GCF LIMERICK UNIVERSITY

CHARLENE ROBERTS GCF OLD STABLES FRAMING

ROSIE WILLIS CREATIVE FRAMING

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STEVEN MCKEE GCF ADV DROMORE PICTURE FRAMING

AIDAN LYNCH GCF LIMERICK UNIVERSITY

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ART BUSINESS TODAY

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FRAMING

Pete Binghamâ&#x20AC;&#x2122;s

Agony Send your framing problems to: pete-bingham@hotmail.co.uk

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60 August 2012

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August 2012 61

BRANCH NEWS

Membership Assistant Nii Tackie looks at the highlights of two of this summer’s branch events

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What’s on in 2012?

Details of upcoming branch events, reports on past events and details of officers and regions can be seen in full at www.fineart.co.uk

COTSWOLDS

NEW ZEALAND

REGIONAL ORGANISER

REGIONAL ORGANISER

Cath Friend GCF, Emerald Frames 07507 774017 11 Sep, 23 Nov

Keith Stewart GCF CPF; +64 6 358 9014; TBA

BRANCH MASTER

Andy Rossiter GCF, Artisand Framing and Art 01778 394664 10 Oct LONDON, INC MIDDX & SURREY

John McDermott, Still Photography 02893 368682; 25 Oct NORTH EAST

62 August 2012

NORTH WEST

Making Pictures, a special event in Manchester, takes place on 12 September; see pages 15 and 67 for details WEST MIDLANDS REGIONAL ORGANISER

Louise Hill, Permajet 01789 739200 9 Oct

REGIONAL ORGANISER

Maxwell Roberts, Headrow Gallery, 0113 269 4244; 16 Oct

BRANCH MASTER

Paul Webb GCF, Artwork Creations 020 8390 0205 19 Sep, 21 Nov

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NORTHERN IRELAND BRANCH MASTER

EAST MIDLANDS

Jan Baker entertaining guests in the Wessex area

SOUTH WEST REGIONAL ORGANISER

Position currently vacant; 18 Oct

WESSEX REGIONAL ORGANISERS (EASTERN)

Johanna Cruickshank, Framing Star, 01962 850430 and Suzanne Parker GCF, Appleshaw Frames, 01264 772251 18 Sep, 27 Nov ART BUSINESS TODAY

NEWS LETTERS

Letters and emails

Write to: The Editor, Art Business Today, 16-18 Empress Place, London SW6 1TT, UK annabelle@fineart.co.uk

Hand-painted frames such as this one by Sergio Lopez show what a difference a frame can make

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August 2012 63

B2B

REPLYING TO A BOX AD? Email your contact details to sales@fineart.co.uk or fax 020 7381 2596. We will forward your details to the advertiser

Scanning service: Cruse synchron system which captures up to 500Mb from originals up to 225x150cm with incredible detail and clarity. Tel: +44 (0)116 2843657 www.artgroup.com PRINTS AND ORIGINALS

BUSINESSES FOR SALE Busy and successful framing business for sale in Surrey/Kent border market town, due to impending retirement. Limited local competition, potential to increase sales with training and handover period if required.

Established 25 years, turnover £55-60K with low rent and no rates. £30K including all stock, equipment, customer records and goodwill. Email:geoff@tidy.org.uk Hampshire. Picture frame business in affluent village setting on busy A31.

Customer parking. Well stocked. Well equipped. Scope for expansion. Established 1993. Retirement sale. £37k all in.

Phone 01420 561220 SERVICES Affordable giclée printing for galleries, framers and artists. Easy upload, trade discounts and great prices. Specialists in affordable canvas prints. Visit point101.com for more information and full price lists or call +44 (0)20 7241 1113 Digital artwork suppliers. High volume photographic restoration and enhancement services. Range of photo-to-art products available includes Caricatures, Pop Art, and Fantasy templates. Free to register. 0208 144 2472 or yasmin@photo-wonder.com Frame pricing software available for both Macs and PC's and in imperial or metric measurements. Powerful yet simple to use and easily adapted to suit all businesses. An indispensable tool for the modern framing business. Visit www.framingsoftware.co.uk or call Mike Royall GCF on +44 (0)1454 617022 National Acrylic Painters’ Association (1985) promotes through exhibitions the excellence and innovation of acrylic paint.

Contact NAPA for membership details: 134 Rake Lane, Wallasey CH45 1JW, 0151 639 2980, www.napauk.org, kjhnapa@hotmail.com Richard C O Lovesey Fine Art & Desktop Publishing. Personalised stationery, business cards, all in full colour. Products for artists: greeting cards, keyrings, notelets. Giclée printing. Mountcutting service. +44 (0)1507 600836 www.loveseyfineart.com 64 August 2012

Daler Rowney – inspiring creativity since 1783. For all mountboard requirements, please contact: Tom Hopper – Key Account Manager Framing. tom.hopper@daler-rowney.com

61 unmounted and mounted limited edition prints plus seven originals. All by published artists including; David Shepherd, Gary Benfield, Peter Curling, Sue Howell etc.

R.R.P. £8600 will accept £2800 ono.

Telephone 01837 880004 MATERIALS & EQUIPMENT

FRAMING START-UP KIT Logan F100-2 Pro Saw Logan Pro-Joiner ● Logan Simplex Plus 750 (40”) Mat Cutter ● Mitre-Trimmer ● Tab Gun & other accessories Hardly used (original cost £800+).

Bargain sale as my business is now focused on canvas stretching. £450 o.n.o.

Collect only (from Reading, Berks).

Call Phil on 07772 896 708 or Email: phil@newangleart.com ● ●

Hardwood wedges for stretched canvases.

Over 50% of 19th and 20th century stretched canavases have broken or missing wedges. We manufacture eight different size/thickness combinations of replacement hardwood wedges, £5.50 per set of ten plus £3.50 p & p per order. Try the Studio Selection:10 each, 4 useful sizes, £23.50 post paid and save £2. Tel 01603 743374 with credit/debit card details. Leveton Studio, Orman House, 17a Grove Avenue, New Costessey, Norwich, NR5 0JD

Subscribe to our weekly promotion For saving up to 50% off Top brands of consumables, machines and serving Subscribe to: sales@ukframingsupplies.com www.ukframingsupplies.com

Mounts4You. Online web based mount cutting service. www.mounts4you.co.uk Stretcher bars and canvases made to measure in the UK. Fast turnaround.

Softwood and hardwood bars. Any size from 200mm to 3000mm. Print stretching service.

Made by the UK’s leading manufacturer.

For a catalogue call us now on +44 (0)121 2480030. www.harrismoorecanvases.co.uk TRAINING Applegarth Framing, Derbyshire.

Individual framing training, beginners to advanced, courses tailored to suit students’ requirements. Contact Mary Evans GCF Adv on 01283 703403 or mary@applegarthframing.co.uk Art of Framing Training School. www.fringearts.co.uk or call Lyn Hall GCF Adv to request prospectus. Flexible training to suit your needs. Accommodation available. Based outside Guildford/Farnham.

Call (01483) 810555 Atkin Framers Ltd – Individual/joint tuition on all aspects of picture framing offered to new and experienced framers. Fine Art Trade Guild and ILA Scotland accredited.

Call Richard 07821 918 476 www.atkinframers.co.uk ART BUSINESS TODAY

NEW To advertise here, contact Debra Doherty at debra@fineart.co.ukNEWS B2B

GILDING COURSES A practical introduction to water and oil gilding in an intensive 3-day course with an optional 4th day covering antique frame restoration.

Courses held in London, Oxford, Salisbury, Newark, Hastings and Scotland. www.gildingcourses or call Jan Pike on 01424 754104 or 07973 732184

Down School of Picture Framing. ALL courses accredited by the Fine Art Trade Guild. Call Steven McKee GCF Adv 028 9269 3807 / 07834 787487 downschoolofpictureframing.co.uk Harlequin Frames. Framing tuition tailored to individual needs. Courses fully accredited by the Fine Art Trade Guild. Contact Mal Reynolds GCF Adv. on 01673 860 249 or Mal@harlequin-frames.co.uk Hedgehog Art & Framing is a Fine Art Trade Guild accredited trainer. Basics to advanced, worldwide training on your premises. Over 500 students to date. Roy Rowlands GCF 01527 876293, training@hedgehog-art.co.uk In a Frame - Individual framing training by a qualified GCF (Hertfordshire/Essex borders).

Courses fully accredited by the Fine Art Trade Guild. Call Richard Williams GCF on 01279 260069, www.inaframe.co.uk Northern Framing School, Sheffield. Run by trainer and author Pete Bingham GCF. All aspects of framing, including GCF refresher courses and 4-day beginner course. 0114 245 1547 or pete-bingham@hotmail.co.uk Royall Framing (Bristol). Individual or joint tuition is offered by Mike Royall who's been a GCF since 1994 and is the only framing trainer in the UK who’s also a qualified adult education teacher. All courses are fully accredited by the Fine Art Trade Guild.

For more information visit www.royallframing.co.uk or call Mike on +44 (0)1454 617022 Sophie Brown Conservation Framing.

Registered GCF tester in Australia. Individual tuition from basic to advanced framing. The emphasis is on conservation. www.conservationframing.com.au +61 2 9518 0624 Sports Framing offer training from basics up to GCF standard. I day engineering courses on the Morsø. Oldham, Lancs. www.sportsframing.co.uk ART BUSINESS TODAY

Textile framing workshops available from Mal Reynolds GCF Adv, Harlequin Frames, Lincolnshire. Individually tailored to suit experiened and novice framers.

Call 01673 860249 or email mal@harlequinframes.co.uk to discuss details UK School of Framing. A range of courses available at a pace to suit each level to allow students to enjoy and absorb what is taught.

Courses take place at venues all over the UK and are accredited by the Fine Art Trade Guild. www.ukschoolofframing.com, 01494 459545 Wessex Pictures Framing School (est 1987) offers training to novices and experienced framers. It is recognised by the Fine Art Trade Guild. The 5-day course in Leatherhead is £395 + VAT. Phone Garry White GCF, 0845 456 9970

B2B AD BOOKING OCTOBER 2012 DEADLINE Please send coupon and payment by 10 September to: Debra Doherty, Art Business Today, 16-18 Empress Place, London SW6 1TT, UK ■ CLASSIFIED (TEXT ONLY) 30 words: £35 + VAT (FREE to Guild members). 50p per word thereafter.

Box number £10 + VAT, Guild members £5 + VAT ■ BOXED CLASSIFIED Box: £55 + VAT per 60mm (£40 + VAT to Guild members) + £5 for picture or box no YOUR LISTING ________________________________ ________________________________ ________________________________ ________________________________

Harlequin Frames, Lincolnshire. Individually tailored textile framing workshops. Contact Mal Reynolds GCF Adv to discuss details 01673 860249 or e-mail mal@harlequin-frames.co.uk

________________________________ ________________________________ ________________________________ NAME

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COMPANY ________________________ ADDRESS ________________________ ________________________________ ________________________________ ________________________________ POSTCODE ______________________ TEL

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EMAIL __________________________ ■ GUILD MEMBER (please tick)

PAYMENT Guild Commended Framer Study Guide

Published by the Fine Art Trade Guild Researched, edited and compiled by Annabelle Ruston and Fiona Ryan GCF

By cheque (payable to Art Business Today) By credit card/debit card (please tick) ■ Mastercard ■ Visa ■ Maestro ■ AmEx

_❘_❘_❘_❘ _❘_❘_❘_❘ _❘_❘_❘_❘ _❘_❘_❘_❘ _❘_❘ Issue no _❘_❘_❘_❘ Start date _❘_❘_❘_❘ Exp _❘_❘ _❘_❘ CC security no _❘_❘_❘ last 3 digits on back

The GCF Study Guide

of card, or 4 for Amex

The indispensable part of every framer’s training

Or email details to: sales@fineart.co.uk NOTE: NO BOOKINGS CAN BE ACCEPTED WITHOUT PAYMENT IN ADVANCE OF PUBLICATION

Call Moira on 020 7381 6616 to order

August 2012 65

LAST WORD

GRAHAM FINCH, the founder and MD of blutulip.com, discusses the strengths and weaknesses of the art trade and what galleries have to do in order to flourish Tell us your back story .

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Graham Finch (left) with artist Mackenzie Thorpe who is a keen supporter of blutulip’s aims

Add value, don’t discount

What prompted you to set up a business?

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How is the art trade as a whole?

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66 August 2012

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MEET others in the industry Learn from the EXPERTS Get valuable ADVICE

DEMONSTRATIONS AND TALKS Anne Corless, artist Networking for artists Alister Colley, publisher and artist Art as a full time job Garry Simm, Hahnemühle Fine Art Getting the most from your printer Pete Bingham GCF, framer Hand finishing for mouldings Mike Smith, Mooch Gallery Appealing to the art buyer Ken Turner, Wessex Pictures More profit for framers

12 SEPTEMBER 2012 Starting at 6pm

CORNERHOUSE 70 Oxford Street, Manchester M1 5NH www.cornerhouse.org

TICKETS £8 for Fine Art Trade Guild members and £10 for non-members, which includes sandwiches and refreshments. A bar is available.

Spaces are limited, so please contact us soon to book your place.

BOOK NOW Phone: 020 7381 6616 Email: daniel@fineart.co.uk

INFORMATION Venue sponsored by D&J Simons

www.fineart.co.uk/Making_Pictures.aspx