ARTTODAY
BUSINESS ÂŁ6.50 January 2013 www.fineart.co.uk
Moving to online retail SPRING FAIR INTERNATIONAL Art Q&A Health & safety Framing an Olympic torch 3D printed sculpture
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NEWS
CONTENTS Art Business Today January 2013, Issue 1
First published June 1905 as the Fine Art Trade Journal
BUSINESS
REGULARS
32 Playing safe Mark Wilson looks at health and safety procedures 36 The art of online promotion Tips on how to market your business over the internet
8 Trade news 27 Face to face: Alan Reed 28 Product news 48 Business tips for artists 59 Trade secrets 60 Pete Bingham’s agony 62 Branch news 63 Letters 64 B2B: classifieds 66 Last word: Becky Chapman and Sue Charalambous of The Black Dog Gallery
ART 40 Printing in the third dimension Artist Philip O’Reilly uses 3D printing technology to create sculpture 44 10 low cost ways to market your gallery Simple promotional ideas from Laura McBeth
FRAMING 50 An Olympic task Peter Cleevely GCF and Anna-Marie Bartlett frame an Olympic torch 54 Box clever Chris A Paschke GCF CPF explains how to make sturdy boxes for frames
63
www.fineart.co.uk
COVER
COVER The front cover features frames from Mainline Mouldings, www.mainlinemouldings.com See the Mainline Mouldings advertisement on page 3
50
40 62
17
ART BUSINESS TODAY
January 2013 5
ARTTODAY
BUSINESS
Art Business Today Published by the Fine Art Trade Guild 16-18 Empress Place, London SW6 1TT, UK T: +44 (0)20 7381 6616 F: +44 (0)20 7381 2596 info@fineart.co.uk www.fineart.co.uk Publisher Louise Hay louise@fineart.co.uk
Bespoke and unusual - buzzwords for 2013 cursory glance at the massive pile of catalogues that arrived on my doormat before Christmas confirmed that ‘bespoke’ is a key concept in retailing at the moment. And that, of course, is excellent news for bespoke framing businesses, artists and retailers whose USP is their range of unique hand-made goods. Internet successs story NotOnTheHighStreet.com is a good example. Their catalogue is full of goods such as cufflinks featuring family photos, butterdishes inscribed with wedding dates, personalised Christmas cake toppers and bracelets with the recipient’s name spelt out in Morse code. One reason that Snappy Snaps, which used to make its money developing photographs, has survived the switch to digital photography is that it offers an imaginative range of personalised products, from flip-flops to clocks and baby-grows. US craft website Etsy.com, and its UK equivalent Folksy.com, are thriving: Etsy sold goods to the value of $437million (£274million) during the first seven months of 2012. People buy from sites such as Etsy and Folksy because they want stylish handmade goods that won’t be seen in every home in their street. (I did a lot of my Christmas shopping through these sites; the handmade earrings made from glass found on the beach for my niece, for example, arrived from the USA within a week, along with a personal note from the maker, and there was no chance that anyone else would source the same gift.) Philip O’Reilly’s fascinating article about creating sculpture using 3D printing technology (page 40) shows that the scope for personalised products can only increase. Soon retailers and artists will be producing scale models, or printed sculptures, of pets and loved ones, as well as digital prints. We’re in the middle of a cultural reaction against mass-produced goods bought from global brands. I’m not suggesting that brands such as Zara, Uniqlo and IKEA are losing customers, but that when it comes to gifts and special luxuries people are looking for something a little more unique. Today’s shoppers have high expectations and varied needs: they want inexpensive and accessible goods some of the time, but they are also seeking the bespoke and the unique, items that will reflect well on them and their personal style. This reinforces the idea, often discussed in these pages, that our industry should focus on added value and specialist products, rather than trying to compete on price when selling low-end ready-made products.
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Managing editor Annabelle Ruston annabelle@fineart.co.uk Subscriptions Moira Sanders moira@fineart.co.uk Contributors Jan Baker Anna-Marie Bartlett Sarah Bayliss Pete Bingham GCF Peter Cleevely GCF Mick Hodson Laura McBeth Philip O’Reilly Chris Paschke GCF CPF Mark Wilson Publication dates Art Business Today is published five times per year: January, April, June, August and October Subscriptions 2013 UK Europe World One year £30 £36 £44 Two years £53 £62 £74 To subscribe, call 020 7381 6616 or visit our website, www.fineart.co.uk, and click on the ‘go to Art Business Today magazine’ button Liability ©All rights reserved. ABT is intended to inform but no liability can be accepted for action taken, or not taken, in reliance on it
Annabelle Ruston
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Guild CEO Louise Hay Master of the Guild Maxwell Roberts Like us on Facebook facebook.com/artbusinesstoday Follow us on Twitter twitter.com/abtmag
27 6 January 2013
31 ART BUSINESS TODAY
<285 :25/' 285 $57 Exhibited for the first time this spring, the brand new collection of art from Washington Green Fine Art
Sunday 3 - Monday 4 February 2013 10am â&#x20AC;&#x201C; 5pm Castle Fine Art, International Convention Centre, Birmingham, B1 2EA
art@washingtongreen.co.uk 0121 633 0645
NEWS
Guild Artists’ Exhibition details announced
The exhibition poster designed by Gordon King
THE FINE Art Trade Guild is proud to announce that this year’s Art & Framing Convention UK will include an exhibition of work by Guild artists. ‘The exhibition will showcase some of the finest examples of unique and dynamic artwork available from contemporary artists working in the UK today,’ enthused artist Anne Corless, who chairs the Guild’s Fine Art Committee. Guild member artists, galleries and publishers are invited to submit work for selection. Images must be emailed to awards@fineart.co.uk by 8 March. The maximum framed size is 100x50cm and it is acceptable to submit more than one image. The submission fee is £15 + VAT, and in the event of an artist’s work being rejected, £10 + VAT will be returned to the artist. The Fine Art Committee will make their selection during March. The exhibtion will take place on Saturday 11 and Sunday 12 May at the picturesque Old Swan Hotel, Harrogate. Entry for visitors is free and all artwork will be for sale. Over 100 artworks will be included in the exhibition. Artwork will be uploaded to the Guild website, and will be linked to artists’ own websites. Both trade visitors and members of the public will attend the show, and guests at the Awards Dinner will view the artwork during the drinks reception that precedes the black tie dinner. awards@fineart.co.uk 8 January 2013
Spring Fair International: register now ONCE AGAIN Art Business Today has produced a pocket-sized Spring Fair planner, a guide to art and framing exhibitors at the show. The booklet includes information on the seminar programme, exhibitor previews, a comprehensive list of art and framing exhibitors, the floorplan and lots of essential information designed to make your visit run smoothly. Your copy is inserted into this issue of Art Business Today. The seminar programme includes technical framing sessions from experts including Pete Bingham GCF and Mal Reynolds GCF Adv, as well as retailing tips from US shop owner John Ranes GCF CPF. Colin Ruffell is back by popular demand with his marketing ideas for artists and Mark Wilson will be helping framers make more profit. The full programme can be seen at wwww.fineart.co.uk. Spring Fair International takes place at the Birmingham NEC from Sunday 3 to Thursday 7 February. Remember to visit Art Business Today and the Fine Art Trade Guild in Hall 4 on stand D84. www.springfair.com
The cover of this year’s planner bears a Jack Vettriano image from Heartbreak Publishing (top), and visitors to the D&J Simons stand at last year’s Spring Fair
SPRING FAIR 2013 Art & Framing Planner
ARTBUSINESS TODAY INSPIRING BUYING
DeMontfort goes to Hollywood
THE DEMONTFORT Fine Art spring preview on 3 and 4 February sees the UK launch of Gabe Leonard. ‘Gabe has enjoyed huge success across the Atlantic for many years with his high-impact paintings which draw us into a world rich with cinematic atmosphere and narrative intrigue,’ explains DeMontfort’s Kathy Halford. ‘Attracted
to the rugged and romantic elements of film noir, Gabe merges brilliant figurative painting with a finely crafted ambience, creating a freeze frame full of narrative possibilities. He captures mood by combining free expressive brushwork with the lighting and framing of a seasoned Hollywood director.’ www.demontfortfineart.co.uk ART BUSINESS TODAY
NEWS
New conservation book from the Guild THE FINE Art Trade Guild has published a new book entitled Conservation Framing, which tells framers everything they need to know in order to frame pictures in line with the Guild’s Conservation and Museum Level standards. The book describes how to make hinges, from gummed tape or Japanese paper, as well as discussing alternative methods for attaching and supporting artwork. The various types and qualities of mountboard are analysed in detail, as well as how these tie in with Guild standards. There are separate sections on framing textiles, oil paintings and animal skin, plus case studies where framers discuss actual projects. Publication of the book is sponsored by Conservation by Design, which provides conservation products to galleries and museums all over the world. Product manager Chris French comments, ‘Conservation by Design is delighted to be sponsoring Conservation Framing, the latest book by Annabelle Ruston. Annabelle is as passionate as we are about conservation techniques and encouraging best practice in this field. Well-written, it offers a wealth of advice on the importance of framing to conservation standards, covering a range of specialist materials and techniques to
Conservation Framing Annabelle Ruston
Supported by Conservation by Design
A Fine Art Trade Guild publication
aid framing professionals through every step of the process – a must-have handbook for all framing professionals to ensure artefacts are conserved for future generations to enjoy.’ Conservation Framing is a 128-page A5 paperback with colour photographs. The published price is £12.99, or £11 to Guild members, plus £2 p&p (UK). Order online or pick up your copy from the Guild’s stand D84, Hall 4, at Spring Fair International. www.fineart.co.uk
Inbrief A tiny challenge THE THEME for the 2013 technical framing awards, which are part of the Art & Framing Industry Awards, is miniatures. Entrants to the Guild Challenge Framing Award, which is sponsored by Valiani, must mount and frame a single object or image no bigger than 80mm in any dimension. Framers trying for the Best Mount Design Award, sponsored by Framers Corner and Wizard, will be sent a copy of Peter Hayton’s Watching the Sunset (see below), a print measuring just 85x69mm. The rules are available in full on the Guild website, and it should be noted that entries must be delivered to the Guild’s west London offices by Friday 8 March. The entry fee is £10 to members and £20 to non-members (+ VAT). Download an application form at www.fineart.co.uk
Saying it with Lego® Falmouth student is curator’s choice ADAM MCGHEE, a student from University College Falmouth, is the Curator’s Choice winner in the Fujifulm Student Awards. The winning image shows a woman working on an allotment by the Clyde River in Glasgow. www.fujifilmstudentawards.co.uk
ART COLLECTIVE acrylicize have created an installation for Qubic Tax, a firm of tax accountants, which seeks to convey the idea that everyone must pay tax. Installations by acrylicize can be seen in high profile settings at Heathrow Terminals 3 and 5, Wembley Stadium and the Emirates Stadium. ART BUSINESS TODAY
1200 LEGO® figures were styled to show that people in all lines of work – doctors, cooks, postal workers, mechanics, sailors and many more – are united by their duty to pay tax. The installation greets visitors to Qubic Tax’s Newcastle offices. www.acrylicize.com January 2013 9
NEWS
ARTIST’S SKETCH ‘Customer feedback is incredibly important for artists’
Sarah Bayliss
began my career as an interior designer, then I moved into painting murals: Italian courtyards, rainforests and themed bedrooms for children. However, my career as an artist did not really take off until I painted my first cow, which I named after my mother, Dorothy. A friend saw my painting and fell in love with it. This kind friend entered the canvas into an art competition and from there I ended up with a trade stand at a small, local agricultural show. I will never forget the first day of that show when the public came into the marquee and looked at my work, initially quite a small collection of about eight animals painted on canvas. It was the most fantastic feeling I had ever experienced: to have painted something that, quite simply, made people smile. My stand was soon surrounded by people admiring my artwork and not only did I sell several paintings, but I took orders for a number of commissions. I have never looked back. Meeting one’s customers, chatting to them about their likes and dislikes, and getting feedback on one’s work is so important for any artist. For example, during 2011 I was asked on countless occasions to paint chickens and so Wendy and Julia were introduced into my 2012 collection. They have proved incredibly popular; without the opportunity to interact with my customers they may never have materialised. Customers love to meet
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the artist, to have a brief explanation about what lies behind the canvas - why you have painted what you have painted, so to speak. They are always highly amused when I tell them that all my animal characters are named after family, friends and neighbours. I have now built up a solid body of collectors and have developed some genuine friendships with customers. The public, however, are shrewd. Buying a painting is a big investment, both financially and aesthetically. The artwork will hopefully occupy a prominent position in the customer’s home, defining their tastes and providing many years of enjoyment for them, their families and friends. With this in mind, many potential buyers like to see the work several times before they choose their favourite piece and make that financial commitment. I really enjoy the moment when a customer finally decides which of my animals they want to take into their home, even if that decision is only reached after two or three visits to my stand. Other customers take a brochure at a show, pin it to their fridge door and drop subtle hints to their partners, family and friends, so they are eventually given one of my pictures or a piece of merchandise as a present. There is nothing more satisfying than selling a painting and seeing the pleasure that someone gains from something you have produced. I wouldn’t miss it for the world. After all, every artist knows that into every piece of artwork goes a little bit of the artist themselves. ● www.sarahbaylissfineart.co.uk
CxD provides museums with bespoke display solutions CONSERVATION STORAGE, equipment and display specialist Conservation by Design (CXD) has supplied bespoke showcases to the William Morris Museum in London following its £5 million revamp, and to the National Portrait Gallery. The William Morris Museum has been transformed to create a world-class destination and centre of excellence for the study of Morris, one of the foremost creative artists and original thinkers of the nineteenth century. CXD has supplied 35 bespoke showcases throughout the museum, housing a mix of drawings, photographs, wallpapers, fabrics, ceramics, glass, 10 January 2013
furniture, stained glass, and fine art. Vicky Carroll, museum and gallery manager, comments, ‘Many artefacts are on display for the first time and the showcases offer an unhampered view from all angles, so visitors can enjoy them to the full. The collection looks fantastic and will be protected for many decades to come.’ CXD has provided the National Portrait Gallery with storage for framed pictures, mounted artwork and loose papers. Using Smart Metal Design technology for heavy duty usage, CXD’s Sterling range is custom made to suit customers’ requirements. www.conservation-by-design.co.uk
A bespoke showcase at the William Morris Museum
ART BUSINESS TODAY
Wessex W essex ess Pictures Pictures Group of companies
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NEWS
Inbrief Moab introduces dual semigloss 330
Independents win by joining forces INDEPENDENT RETAILERS in a regenerated indoor market in Walthamstow, east London, have joined forces to promote themselves as the place to go for unusual, often one-of-akind goods that can’t be seen all over the internet or the high street. Visitors to Wood Street Indoor Market will find antiques, second-hand furniture, vintage clothing and retro music, as well as picture framing, cake decorating and a range of craft shops and cafés. The traders and makers in the market are promoting the fact that shoppers can commission bespoke goods and buy ‘up-cycled’ products, a welcome antidote to the mass-produced goods of which discerning shoppers are becoming tired.
‘Walthamstow has a flourishing art and design base,’ explains promotor Carolyn Abbott. ‘Artists and craftspeople are increasingly seeing the potential of getting together in these niche retail spaces within a community of independent dealers and makers. This indoor market, which was originally built as a cinema, is swiftly developing a reputation as one of London’s secret gems.’ Shoppers looking for art and framing can visit Folly & Frill, where they will find a range of Walthamstow-inspired artwork. DJF Gallery is the place to go for custom framing as well as collectible posters and secondary market prints. www.woodstreetmarket.com
US PAPER manufacturer Moab, a division of Legion Paper, has launched Lasal Dual Semigloss 330, a heavyweight double-sided fine art paper which utilises stateof-the-art coating technology. The coating facilitates consistent image reproduction and instant dry time. Moab papers are available in the UK from Color Confidence. www.colorconfidence.com www.moabpaper.com The Guild: a global brand SLOVENIAN PICTURE framer Mitja Kolaric GCF is pictured here wearing his GCF apron, with his GCF certificate in the background and holding a copy of Art Business Today. The Fine Art Trade Guild continues to set global standards for framing, with framers everywhere turning to the Guild and its publications for information and advice on best practice. www.okvirija.si
12 January 2013
DJF Gallery, left, and Folly & Frill, both offer bespoke art and framing within the market
Arqadia launches new website FRAMING SUPPLIER Arqadia has unveiled a new-look website, designed to help improve its customers’ online experience. The website has not only had a makeover, but now also features an enhanced faceted search function, bigger and better stock images, an additional compare feature and an easy to use, revamped ‘my account’ section. Plus, to make it easier for framers to find the help and advice they want, Arqadia has created a dedicated 4Walls portal, which incorporates a host of searchable specialist business boosting
tools that are free to download for registered account customers. Pauline Hutchinson, marketing manager, comments, ‘Our new website represents a new online era for Arqadia and has been welcomed by customers. The site is now more user-friendly and is packed with handy features, from better product profiles, to guidance on marketing, to Q&A’s on a host of framing topics.’ Arqadia is now also active on both Facebook and Twitter. Search 4WallsbyArqadia for details. www.arqadia.co.uk ART BUSINESS TODAY
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NEWS
SHOP TALK ‘There is no need to re-invent the wheel, just put your own unique spin on it’
Jan Baker
o here I am, about to write my first piece about retail. What would people like to read, I wonder? Well, I know what I would like to read, and it isn’t about how gloomy the outlook is. I worked in manufacturing for over 20 years and that was never a walk in the park. But running your own business has to be your job, your hobby and your passion. If it isn’t, it’s not worth it. So what made me take this step? As for many people, redundancy was the catalyst that made me start the business. When I began trading my main work was framing, and that still accounts for about 50 per cent of the business, but the gallery has blossomed, and, like a second child, I love them both. Before I launched the business I spent an inordinate amount of time ploughing through a Sage business plan, spreadsheets and questions, but it proved to be time well spent. It made me think about the details which, if neglected, may be your downfall. The big stuff - rent, rates, wages, heat and light, equipment and stock are obvious essentials, but where the customers will come from and what will make you stand out from the crowd are much tougher questions. As part of my initial research I visited 20 galleries and frame shops in the area. The level of service and ambience varied from sublime to grim. But each visit taught me something, if only what not to do. I still make a point
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of visiting other retailers, and I still have much to learn. Fine Art Trade Guild regional events have been an enormous help; getting together with like-minded people to discuss challenges, solutions and opportunities is invaluable. Those who have been in the business a long time are generally very willing to share their knowledge and expertise. As part of my research, I went to see Ashley Younger from Wessex Pictures, who gave me a massive amount of advice. His help not only enabled me to complete my business plan, but guided me through the practical day-to-day side of picture framing, advice on matters that everyone just seems to know. Don’t just look at how our sector does it, look at the big boys who spend millions on sales and marketing, such as John Lewis and M&S, for inspiration on colours and trends. I know that small touches in presentation can make people come back again and again. Each picture or gift I sell is wrapped with ribbon and tissue, and at Christmas I spray the tissue with cinnamon perfume, just like they do at Tiffany’s, which costs pence but makes customers feel special. When their gift is wrapped with a big bow their faces say it all and I know they’ll be back. I have learnt to ask for guidance and look to see if there are other ways to get the job done. So my advice is, don’t be proud, ask other people: there is no need to re-invent the wheel, just put your own unique spin on it! ● www.theframe-gallery.co.uk
Wildlife artist of the year reaps the rewards THE WINNER of the BBC Wildlife Artist of the Year award, Devon-based artist Heather Irvine, has just returned from the painting safari to Botswana that was her prize. The safari was run by wildlife artist Pip McGarry. The competition received a record 1200 entries and the winners were announced at Marwell International Wildlife Art Society’s annual exhibition by Sophie Stafford, editor of BBC Wildlife Magazine. Benjamin Mee, who owns Dartmoor Zoological Park and wrote the book We Bought a Zoo, presented the awards. Work from over 200 artists was included in the exhibition, and there 14 January 2013
were around 700 exhibits in total. Next year’s BBC Wildlife Artist competition is free to enter via www.discoverwildlife.com/competitions and the closing date is 28 February. First prize is once again a two-week safari to Botswana with Pip McGarry
Left: Heather Irvine’s winning painting, The Last Winter Below: Pip McGarry’s painting safari to Botswana. Award-winning artist Heather Irvine is fourth from left at the back and Pip McGarry is on the far right
ART BUSINESS TODAY
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NEWS
IN BUSINESS ‘We are categorising glass and glazing and introducing an artists’ exhibition’
Louise Hay
nother year over and a new one begun. I’ve come into work infused with hope for 2013. We spent 2012 under a cloud of doom, even if things were not quite as bad as we were led to believe. We all need to give ourselves the best chance of success by seizing opportunities and taking a fresh look at what we do. It’s too easy to miss out because we don’t have time to take up lucky breaks, can’t find the head space to think about the changes we have to make or to analyse the whys and wherefores of our routines. We need a mental spring clean to go with the actual reorganisation that welcomes in a new year. Let’s vow to bring in new initiatives to all our businesses and not to miss any chances of success. At the Guild we offer a raft of programmes designed to help members get ahead and it saddens me to hear that people don’t have time to engage with them. Make 2013 the year when you attend at least one networking event, whether it’s your local branch, Making Pictures evening or the Art & Framing Industry Convention UK in May. Members report that the networking and education at Guild events is worth the fees alone. And do take advantage of the seminar programme we lay on at Spring Fair International, coming up soon, and the Art & Framing Industry Convention; you may learn the one thing that will turn your business around, or give you a new skill that sets you apart from your competitors.
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Make time to enter the art and framing industry awards; entry to the business categories is free to all and the deadline’s not until March so there’s still time. Winning, or being shortlisted, gives you something to shout about as last year’s entrants showed in the super media coverage they achieved. And there’s a lot to be gained from just entering the framing competitions, never mind actually carrying off the trophy. Framers tell me that the opportunity to get creative and experiment brings dividends in developing new designs and having a talking point to display. This year we’re looking for miniatures – see page 9 for entry information or go to Awards & Convention on our website. As for us, we’re carrying on with the mountboard licensing initiative launched a year ago; taking a fresh look at the proposal for an Inkjet Print Quality Assurance programme; categorising glass and glazing, and adding an artists’ exhibition to the Art & Framing Convention. That’s just for starters. And don’t forget we’re here to help. If you’re struggling with a business or technical problem you’re not alone. Give us a call – you’d be surprised at what we know in the office and if we can’t help directly we’ll give you a good steer on how to find the support you need. I hope to meet with you at Spring Fair International; look us out in Hall 4, stand D84, and in the meantime have a happy and successful new year. ● Louise Hay is the Chief Executive of the Fine Art Trade Guild
Raise your profile: enter an award
Two of the 2012 winners, Buckingham Fine Art’s Kerry Darlington and Timmy Mallett
READERS ARE urged to enter the Art & Framing Industry Awards, a celebration of everything that’s excellent in our trade. In the current economic climate the marketing value of being shortlisted can’t be over-estimated, and it may only take a few minutes to complete the entry form. There are awards for technical framing skills, artists, customer service, innovation, sales promotion and retailing. Applications and completed frames must be submitted by 8 March. The winners will be announced at the Awards Dinner in Harrogate on Saturday 11 May. To download entry forms and information visit www.fineart.co.uk
16 January 2013
ART BUSINESS TODAY
NEWS
Art trade loses Michael Embden
SADLY, BRIGHTON based landscape artist Michael Embden died in August 2012, aged 64. Michael studied graphics at Brighton College of Art, then forged a successful career as an illustrator, designing more than 100 book covers. This phase of his career culminated in a lavishly illustrated edition of Rider Haggard’s novel She; the V&A Museum bought one of the original paintings for the book. In the 1990’s Michael dedicated more of his time to landscape painting, developing a technique of watercolour painting using multiple layers of pure washes to create works of exquisite and
atmospheric resonance. He joined The Fiveways Artist Group in Brighton and held his own open house every May for 15 years. His landscapes became very popular with collectors and there was soon a waiting list, as his paintings took upwards of eight weeks to complete. Michael was passionate about nature, music, poetry and all the arts. He lived life to the full and always saw the best in people or difficult situations and never spoke badly of anyone. He is greatly missed by his widow Pamela, whom he married in 1970, his two children and four grandchildren.
Inbrief Profiting from prints HOW TO Profit from the Art Print Market, a guide by US art market expert Barney Davey, is now available to UK customers via Amazon.co.uk. The book teaches artists how to create income through print publishing and also covers licensing and pricing. The paperback edition is £19.11. The cost is £6.41 to Kindle users and the Kindle version is free to members of Amazon Prime. www.barneydavey.com
Paul Raymond Gregory book published BEYOND TIME and Place, a sumptuous book about the art of Paul Raymond Gregory is now available. The publication features the best of Paul’s work from the past 40 years, including his Tolkien art, heavy metal subjects and the artwork he has created for the Bloodstock music festival. The book was designed by Mark Wilkinson, a long-time admirer of Paul’s work, who has produced album covers for bands including The
Darkness, Iron Maiden and Judas Priest. The text is by Alex Lewis of the Tolkien Society and Greg Moffitt, a rock journalist and author. The 176-page full-colour book is cloth-bound and comes in a cloth-bound slipcase. 500 copies are accompanied by a signed art print and certificate of authenticity. The limited edition costs £90, while the book-only version is £30 (prices are plus p&p) www.studio54.co.uk
Ambiente show opens in February GERMAN GIFT and homewares trade show Ambiente takes place between 15 and 19 February in Frankfurt. The show is divided into three segments – living, giving and dining – and 4500 exhibitors will be showing their wares to around 140,000 trade buyers. ambiente.messefrankfurt.com
Paul Raymond Gregory with his latest Tolkien painting, left, and the lavishly produced volume
ART BUSINESS TODAY
January 2013 17
NEWS
IN PRINT ‘Printing is easy. There is nothing complicated about printing’
Mick Hodson
rinting is easy! There’s nothing complicated about printing! There, that will annoy a few printers. From when I was a young designer in the biggest book design studio in Europe in the 60s, it was apparent that printers were a bunch of ‘That’s what you get, mate’ merchants. Not to be too harsh, it was time consuming and expensive to make corrections, so nobody asked them to do so and they became complacent. To a bunch of creatives this was laying down the gauntlet. We decided the time had come to fight back and get what we knew was possible. This meant learning how to colour correct proofs, how machines work, and when you ask a guy to reduce the yellow in that bit, how he does it. Only then can you tell printers which areas of colour they have got wrong, The essential principles of printing are the same today. Now the process just misses out a few stages. Printers used to work alongside a repro house and image capture was achieved with a drum scanner for transparencies, while flat art was photographed, and filters were used to separate the CMYK colours. A piece of film, one for each of cyan, magenta, yellow and black was produced. Each film was then placed on a printing plate and exposing it to light transferred the image to the plate. This then got bolted to the press and the job was run. As the paper touched each plate in turn, the image built up. So there we go, nothing
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complicated, and now it’s much easier because we can see how the printed image will look on a screen before we send it to the press or plotter. What you will be aware of is that the end bit is easy: press a button and the print comes out. The machine that the paper comes out of is a dumb animal. It only does what it is told. If you supply it with bad scans, bad plates or a bad file, the machine will give you a bad print. So we have to take control of the material that is fed to the machine – everything about the end result is controlled by the quality of the data you started with. The person who runs the machine is at the mercy of the person who created the repro, or, these days, the digital file. ‘Where is this going?’ I hear you say. Well, to get good prints you have to work with people who have a great deal of knowledge about colour reproduction, not someone who just buys a machine so they can have a go at giclée printing. Experienced printers are properly trained and will have learnt an awful lot through trial and error and making mistakes along the way. If you don’t know how to manage and correct colour then sooner or later you will come unstuck; pressing the buttons and dusting the machine is easy! Think camera, photographer, scanner, file preparation. These are more important than the type of machine or paper you use to create a print. Remember, rubbish in, rubbish out. ● www.mickhodson.co.uk www.gicleelondon.co.uk
Keeping your image safe DIASEC, A photo presentation solution from Kaymounting, has an in-built UV filter and neutral curing, say joint MDs Keith Reid and Dean Brown. ‘It contains no plasticisers and is resistant to fungicidal and bacterial agents, as well as air-borne pollutants. After curing, the whole airtight panel remains chemically inert and stable, so you be assured that your image will remain in pristine condition. The finished product can withstand changes in temperature and humidity too. We still have samples that were produced in the 1970s and there is no colour shift, the whites are still pure and there has been no acid erosion.’ www.kaymounting.co.uk 18 January 2013
Left: A Diasec mounted print from the 1970s Above: A close up of a Diasec print mounted on aluminium
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FrameArt Expo in Milan in 2013
THE THIRD FrameArt Expo trade fair will take place in Milan from 22 to 24 March this year. The event showcases the best of European-made frames, along with framing materials and equipment, as well as artwork. ‘Made in Europe’ is an important aspect of the show, which seeks to promote the quality and heritage of European goods. In 2011 the organisers of FrameArt Expo reached an agreement with FAMA (The Frame Accessories Manufacturing Association), that the event would emphasise the superior materials and manufacturing processes that buyers of European made framing goods will experience. The second FrameArt Expo show, which was held in Rome last year, attracted 6500 visitors from 60 countries. The show will once again include an education and training programme for framers, which will be made up of workshops and lectures on business issues, profiting in a digital age and an analysis of current styles and trends. FrameArt Expo is held at the Fiera Milano exhibition centre alongside Photoshow, an international photo and digital imaging exhibition, which is now in its 14th year. Exhibitors report a useful crossover between visitors to the two events. UK framer Lyn Hall GCF Adv, Fringe Arts, attended the show in 2012. ‘One of my frames was entered into the framing competition by Arqadia so I ART BUSINESS TODAY
thought I’d combine a visit to the show with a trip to Rome with my family. It’s interesting to see how different framing is in Italy and the UK; they hardly use mounts, let alone decorated ones, and choose much heavier more decorative mouldings than we do.’ UK framing company Arqadia exhibited last year. ‘We always have a good show in Italy,’ says marketing manager Pauline Hutchinson. ‘We see many customers from all over the world and we class this as the main show for our export business. FrameArt Expo is all about quality of visitors, not the quantity. The show did suffer slightly due to the location in Rome last year, as the transport links are not good, but it will be in Milan in 2013, which is much better as the exhibition venue is centrally located on a metro line.’ UK supplier LION Picture Framing Supplies has exhibited for the last two years. MD Martin Harrold comments, ‘LION booked a small stand at the first FrameArt Expo in Milan two years ago. The show worked for us and we participated in the Rome event last year with more success. FrameArt Expo is looking strong for Milan in 2013. Our industry needs an international meeting place for moulding and equipment manufacturers, distributors and stakeholders and FrameArt Expo is now accepted as the worthy successor to the old SACA show.’ www.frameartexpo.com
Inbrief Pop-up shop guide published POP-UP shops are everywhere, many of them galleries. Dan Thompson, an artist and founder of the Empty Shop Network, explains, ‘With empty shops aplenty, pop-up shops could be everywhere. They’re a great way to test out a new business idea, experiment with a new product, location or market, gain exposure and learn more about customers – all with minimal risk and financial outlay.’ Dan Thompson has written Pop Up Business For Dummies, which is packed with case studies, tips and expert advice. The book is billed as ‘your total hands-on guide to bringing back the vibrancy of your community and high street’. Pop Up Business for Dummies by Dan Thompson; ISBN 978-1-11844349-1; paperback; 264pp; £12.99. www.wiley.com
The limit is your imagination WHO SAYS that a frame is just four bits of wood? This inspiring way of holding onto the toys that children have outgrown was pinned to the Guild’s Pinterest board from Achadosdedecoracao. blogspot.com January 2013 19
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Pooling resources HERTFORDSHIRE BASED landscape and wildlife photographer David Lawrence recently won the Photography 4 All competition organised by Rhodes Gallery, Bishop’s Stortford. David’s prize was an exhibition of his work at the Rhodes Art Complex in Bishop’s Stortford during November 2012. David wanted to have his work mounted and framed professionally in preparation for his first exhibition, so he contacted Richard Williams GCF of In a Frame, Sawbridgeworth, after searching for a reliable local picture framer on the internet. Richard and David worked together to design mounting solutions and frames that would complement the images and give the exhibition a consistent look. David wanted some of his work produced as large canvases, to provide a ‘wow’ factor as people entered the exhibition hall. After collaboration with Richard, Bob Macintosh of First 4 Frames in Falkirk was asked to produce the canvases. Richard used Twitter to search for a company to carry out large scale printing onto quality canvas. Richard stretched the canvases over Gallery stretcher bars from LION PFS. The images on canvas include a panoramic view of London and an evocative black and white close up of an African elephant. While on display in the entrance to Richard’s shop these large images created quite a talking point. davidjohnlawrencephotography.com www.inaframe.co.uk
Royal warrant for Moorman Karton DUTCH MOUNTBOARD manufacturer Moorman Karton is now called Koninklijke Moorman Karton Weesp BV, which means Royal Moorman Karton. Moorman Karton Weesp BV, which is celebrating its 100th anniversary, was awarded the title Koninklijk , or ‘by Royal Warrant’, in recognition of its continuous pursuit of innovation, progress and quality. General manager Mr W Vink comments, ‘Only a few Dutch companies carry the title of Koninklijk. Eligible businesses must be of significant importance in their field, be at least 100 years old, be financially stable and be
Book now for the 2013 Awards Event
Guests at the 2012 event. Left: Nico Valiani from Valiani (left) with Michael Setek from Art4site Above: Sarah Osborne GCF of Gunnar (left) with Arqadia’s Pauline Hutchinson
EVENT ORGANISER the Fine Art Trade Guild has announced that this year’s awards dinner will take place on Saturday 11 May at the picturesque Old Swan Hotel, Harrogate. Guests can check into the hotel from 3pm, then enjoy the myriad attractions of the famous spa town. The black-tie evening kicks off at 6.30pm with a drinks reception and your opportunity to be inspired by the work of the framing competition finalists. A threecourse dinner precedes the muchanticipated awards ceremony, then guests can dance to a live band or repair to the bar, which remains open until 2am. 20 January 2013
Dutch. An exhaustive procedure of testing and assessment precedes any award of the accolade.’ The company, originally a book and paper shop, was founded by Mr HJA Moorman in Amsterdam. Gradually trade in bookbinding paper, cardboard and packaging paper expanded into providing mountboard for artists to display their artwork. Royal Moorman Karton now produces cardboard, mountboard, high quality museum board, self-adhesive boards and foam board. The company does not currently have a UK distributor. www.moorman.nl
The new Guild Artists’ Exhibition will be on view all weekend and there will be a full day of masterclasses and seminars on Sunday. The Guild AGM takes place at 9.30am on Sunday and all guests are invited to attend. Tickets are competitively priced, with pre-dinner drinks and dinner at £45 per person. Two people sharing a room only pay £95 a head, which includes dinner, a room and breakfast. (Prices are quoted net of VAT). Download a booking form at www.fineart.co.uk, email louise@fineart.co.uk or call 020 7381 6616 to book ART BUSINESS TODAY
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Inbrief Second Love Art Fair to be held in 2013 THE FIRST Love Art Fair, which took place in The Centre, Milton Keynes, in October 2012, is reported to have been a success so space in the shopping centre has been re-booked for 2013. Stands are now on sale; the organisers have released 35 stands, double the number that was available in 2012. The event, which is organised by TheArtCurator.com, takes art out of the gallery and into the community, so barriers to making a purchase are broken down. www.theloveartfair.com
Top award for Swedish framer FRAMER SUSAN Key GCF is the first picture framer to receive a Swedish Journeyman’s Certificate. She attended a high-profile awards ceremony in Stockholm City Hall where she accepted her medal and made an acceptance speech. www.keycreation.se
Arqadia’s star artists revealed
Joint winners: My Long Eared Friend by Mary Herbert, above, and Valley of the Dolls by Doreen Bothwell
ARTISTS MARY Herbert and Doreen Bothwell are celebrating being named as the joint winners of Arqadia’s competition to find the UK’s star artist. Scores of artists entered the competition, which was judged by a team of industry experts including Guild CEO Louise Hay and Aquarelle Publishing’s Paul Taylor. Pet portrait artist Mary Herbert, from Ceredigion in west Wales, wowed the judges with her stunning pastel entitled My Long Eared Friend, while Doreen’s mixed media creation, Valley of the Dolls, is a contemporary depiction of the varied landscape that surrounds her home in Aberdeen. Their artwork will be displayed to some of the art world’s most influential people at the Guild’s awards event in May 2013. It will also be professionally framed and used by Arqadia’s sales team during in-store promotional activity throughout the course of next year. Mary said, ‘I am really pleased.
When I read about the competition on Arqadia’s website I thought I’d give it a go, but I never expected to win. It’s a high point in my career. I feel very proud that my work will be displayed at the awards and seen by a lot of people.’ Doreen agrees with Mary’s sentiments, adding, ‘I am absolutely delighted to be named joint winner. I still can’t believe it. I’m reeling from the shock. It’s great to be recognised in this way.’ Limited editions of 30 6x4” prints will be made of each work, half of which will be kept by Arqadia for framing, while the others will be awarded to Doreen and Mary to display or sell. The artists also each take away £150 worth of Arqadia products. Congratulations also go to runners up Nicola Slattery, for her acrylic on board painting Two Minute Hat, and to Neil Crawford Robertson, for his pen, ink and watercolour creation Herbert Frog. www.arqadia.co.uk
Printmakers showcase their talents HOT OFF The Press is a show of work from MA printmaking graduates from the Royal College of Art and Camberwell School of Art, which runs from 7 February until 2 March. This annual show, now in its 12th year, will be held at the Curwen & New Academy Gallery in London. www.curwengallery.com Postscript III by Kirsten Baskett; photo etching on Japanese Kozo paper encased in cast resin; edition of 10; 89x117cm
22 January 2013
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Epson 4900 achieves high standards ALL ARTISTS and photographers are searching for a printer that will give better-than-lab quality results on a wide range of media, as well as accurate and consistent colour and high productivity, yet is cost effective to buy and run and doesn’t take up much valuable studio space. The Epson Stylus Pro 4900 aims to tick all these boxes. This 17-inch professional production printer has a RRP of £2154 and is suitable for artists wishing to produce high quality limited edition prints of their work. Epson’s innovative Micro Piezo printhead technology, ink expertise and experience in developing leading-edge printers for the photo and fine art market are distilled in this printer. It features Epson’s 11-colour UltraChrome HDR inks, including two blacks (matte and photo) plus a green and orange for a great tonal range. Colours are accurate, reliable and repeatable, whether printed on fine art paper or canvas, and the Stylus Pro 4900 can match 98 per cent of Pantone colours. UltraChrome HDR ink technology gives the Epson Stylus Pro 4900 a wide colour gamut so you can produce everything from subtle greyscales to vibrant colours. The fine brush strokes, skin tones and textures needed for fine art reproduction can all be replicated, down to the finest detail. Black and white prints benefit from the addition of two black inks producing neutral greys, smoother gradation, enhanced shadow detail and denser blacks. The Epson Stylus Pro 4900 prints on a wide range of professional
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photographic and fine art paper. These include roll media and high quality cut sheet output, featuring various surface textures and the latest fine art papers. Natural history and botanical artist Tina Bone recently upgraded to the Stylus Pro 4900, which she bought from specialist photographic and imaging wholesaler TT Imaging, which is based in Newport Pagnell. Tina invested in the previous model, the 4000, in 2005 and has been producing open and limited editions of her delicate finely-detailed work ever since. ‘The Stylus Pro 4900 is very smooth running and quiet. I could hear my old machine from downstairs, but the new model is almost silent. This model has 11 inks, whereas the previous one had eight, and the difference is significant. The new machine is capable of producing an astonishing range of tones and hues. The colours are incredibly vibrant and clear and the level of detail is impressive. I exhibit at national art exhibitions where buyers are looking for exceptional quality and I am confident that my printer will produce artwork that meets customers’ high expectations.’ For further information contact TT Imaging on 0845 834 0938 or visit www.ttimaging.co.uk www.epson.co.uk www.tinabonedtp.co.uk Left: Self-publishing artist Tina Bone printing one of her delicately coloured botanical works with her new Epson Stylus Pro 4900 Right: A British wildlife study published and printed by Tina Bone
Inbrief New sales and marketing executive at the Guild THE FINE Art Trade Guild is pleased to welcome Kasia Szkolnicka as sales and marketing executive. Kasia is in charge of advertising in Art Business Today and on the Guild website, and she also manages the Guild’s social media activity and updates the website. Guild members should send their news to Kasia for inclusion on the website. Kasia studied marketing and advertising at university, and most recently she worked in media relations at the Olympic Games. kasia@fineart.co.uk Framing Success joins global FSC Friday celebration US FRAMING business Framing Success participated in FSC Friday, an annual event created by the Forest Stewardship Council™ to celebrate forests around the globe, and promote responsible forest management worldwide. The Framing Success FSC Friday event was held at their HQ in Virginia Beach, Virginia. Following a luncheon, employees viewed an FSC video about the importance of responsible forest management and volunteers built a picnic bench from discarded wood pallets. Framing Success holds an FSC certificate for their hardwood mouldings and offers FSC certified ‘bamboo’ diploma frames made with FSC certified conservation mountboard. Founded in 1989, Framing Success is the largest provider of certificate frames in the US. www.framingsuccess.com January 2013 23
NEWS
Britannia Mounts offers £50 carriage-free orders through its new e-commerce site FRAMING SUPPLIES company Britannia Mounts is launching its e-commerce site to feature sheet products such as mountboard, glass, back board, acrylic and foam board. There is a mount design tool that lets users create a mount online, then upload images and check prices prior to ordering via the secure server. In addition, registered users can create and save a shopping list of favourite items, which will appear first when browsing. ‘The site provides framers with the normal, easy navigation they are used to, but also allows users to scroll down and see greater integration of content, which is especially positive for higher priced items where consumers may need a bit more information before purchasing,’ says Matthew Sanderson, general manager at Britannia. Britannia’s brand product range includes Crescent mountboard in single sheets, Britannia mountboard, TruVue glass and Corri-Cor and Crescent tapes, in addition to a bevel cut mount service, acrylic sheets, clear re-sealable bags, back boards and other accessories. All products are now delivered carriage free on orders over £50 nett. www.britmounts.com
Making Pictures: save the date
Guests at the first Making Pictures event which took place in Manchester in September 2012
THE FINE Art Trade Guild is pleased to announce that more Making Pictures networking and training events are scheduled for this year. The first of these regional shows took place in Manchester last September and attracted top flight exhibitors and a wide range of attendees from all sectors of the industry. The first event will take place in Glasgow on Tuesday 9 April, at the Old Hairdressers Arts Centre. Epson have generously agreed to sponsor this show. Epson re-seller Tetenal, a leading photographic and digital imaging supplier, will be sending product manager Phil Barker to the event to answer questions about self-publishing and printing and to demonstrate Epson equipment. Other exhibitors include Wessex Pictures’ Ken Turner and Steve Goodall, and Ron Warbrick of The Frame Shop & Gallery, who will offer
advice on retailing limited edition artwork. More exhibitors will be announced. On Tuesday 11 June there will be a Making Pictures event in Bristol, which is also sponsored by Epson, with support from Tetenal’s Phil Baker. On Thursday 1 August Making Pictures Bedford will take place, sponsored by Arqadia. Tuesday 3 September will see the Making Pictures roadshow appear in Dublin, then on Thursday 19 September there will be an event in the north of England. There will be a small charge to attend the shows, with reduced rates for Guild members. Drinks and finger buffets are provided. Details of new speakers and exhibitors will be posted on the Guild’s website. If you would like to take part email daniel@fineart.co.uk www.fineart.co.uk
Personalised art is top of the trends PHOTO GIFTS World specialises in turning customers’ photos into ‘personalised art’. Offering this service brings more customers into retail shops and leads to profitable framing work. The experts at Photo Gifts World can achieve 250 colour effects, as well as finishes such as street art, pastel, pencil sketch, watercolour, pop art and caricature. They also provide image restoration which is popular due to the current trend for family history. www.photogiftsworld.com 24 January 2013
ART BUSINESS TODAY
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NEWS
Inbrief
AAC finds rampant counterfeiting
Animal exhibition announced
Meditation by Association of Animal Artists’ member Polyanna Pickering
THE ASSOCIATION of Animal Artists has announced that its annual exhibition will take place from 6 April until 13 May, with a preview evening on Friday 5 April between 7 and 9pm. The show will be held at Castle Park Arts Centre in Frodsham, Cheshire. www.associationofanimal artists.co.uk Hahnemühle wins red dot award PAPER MANUFACTURER Hahnemühle has received the red dot award, presented by Germany’s Red Dot Design Museum, for the design of its newly launched magazine Upon Paper. There were 6823 entries from 43 countries, with only 15 winners announced. Upon Paper has an imposing 49x69cm format and provides an innovative platform for artists and designers. The first issue focused on the topic of Los Angeles, while the second examined the concept of colour. The magazine is published twice a year in both English and German and can be ordered online. www.uponpaper.com
26 January 2013
Delegates from the Art Copyright Coalition outside an art fair in Guangzhou, China
EIGHT ART publisher members of the Art Copyright Coalition, an international organisation dedicated to copyright protection, met in Guangzhou, China to walk the Canton Fair and the Jinhan Fair to assess the level of copyright infringements at these shows. The group found over 40 Chinese companies with significant levels of illegal copies. Because two days were insufficient to cover both shows, the group estimated the number of infringing companies to be higher. The group confronted each company found to be infringing. Infringing product included canvas wall decor, framed art, tableware, boxes, tables, pitchers, placemats, linens, screens and other items. The nature of the infringements ranged from exact copies of entire images, to copies of components of images combined with other copied material, to slightly modified but clearly copied versions of copyright images. In many cases the art publishers removed infringing products with the compliance of the exhibitor. In other cases, attempts to remove infringing items met strong resistance, and there were several cases of heated exchanges (even to the point of attracting attention from the police). The art publishers documented their findings with photos, and in some cases obtained catalogues or CDs from the exhibitors.
The art publishers met with organisers of the Jinhan Fair and asked for assistance in combating the counterfeiters. The organisers did not accept the publishers’ digital collections (iPads, tablets and websites) as evidence of copyright ownership. The art publishers argued that the organiser’s requirements for proof are so overly burdensome as to effectively condone counterfeiting. The art publishers did not approach the organisers of the Canton Fair due to time constraints. The group plans to make direct contact with the offending parties. For the most frequently copied artworks, individual art publishers are considering completing the full bureaucratic requirements of the shows in order to gain leverage to remove products, and if possible to shut down counterfeit operations. Limited resources make it difficult for any single company to combat infringements on its own, so the companies combined forces to form the ACC. The delegation to Guangzhou was comprised of the following companies: Canadian Art Prints & Winn Devon Art Group, Canada; Gango Editions, USA; Kunstanstalten May, Germany; Felix Rosenstiel’s Widow & Son, UK; Sun Dance Graphics, USA; Top Art, Italy; Wild Apple Graphics, USA; and World Art Group, USA. nick.roe@felixr.com (UK contact) ART BUSINESS TODAY
FACE TO FACE networking and am a member of several ALAN REED, who has been painting professionally for 30 years, local business groups. explains how he finds the time to paint, as well as to publish his own We ensure that the right keywords work and sell direct to the public and through a network of galleries feature in the right places on our
World of watercolours Have you always been an artist? Yes. My dad is an artist and my family supported my decision to go to art school, where I studied graphic design, illustration and advertising. When I left college I benefited from the Enterprise Allowance Scheme, which gave entrepreneurs a small income if certain criteria were met. I held an exhibition of local views in the library when I was a student, and I sold everything, which led to a series of commissions. For the first six or seven years I said yes to everything, so I was painting portraits, pets, local views and architectural commissions. I was gradually able to raise my prices. At college I learnt how to draw impressions of buildings based on plans, which was very useful financially, and I learnt a lot about drawing that way. I wandered into local galleries and introduced myself, which led to quite a few of them taking on my work. A friend of my dad’s recommended me to the Malcolm Innes Gallery in Edinburgh and London, and from there I was spotted by Di Rollo Gallery, Edinburgh, who published my work for a number of years. I was mainly selling street scenes of Newcastle, Edinburgh and Venice at that time. When did you start publishing? In 1995 my wife Susan left her job with a building society and started working full-time with me. We organised a highly successful exhibition at our home and things grew from there. Susan manages the website and handles marketing and PR. Most other jobs are shared between us, with Susan taking charge when I am away on painting trips. We sell direct to the public through the gallery at our home and we sell through the website. We also sell through around 50 galleries. We don’t have time to do any printing ourselves. We used to produce print runs of up to 950, but the norm ART BUSINESS TODAY
has decreased, and we tend to stick with limited editions of 25, 45 or 95. That keeps the artwork exclusive. How do you market your work? Susan and I both have Twitter and Facebook accounts and we are both pretty active with new media. In the run up to Christmas we prioritised social media communication, in order to stir up business. Initially we felt we had to open social media accounts because everyone else was, but it was definitely the right thing to do as we’ve made sales and met good clients that way. I write a blog, which is sometimes updated five times a week, while at other times I don’t write anything for two weeks. I also have a personal Facebook account, which I keep separate from my professional profile, which is important. As with face-to-face networking, social networking will only be successful if you have a clear strategy and aims. I was a member of the networking group BNI for five years, which was very useful, but I left as the demands on my time started to outweigh the benefits. Only one person from each profession is allowed to join a chapter, and you all help each other find business, which works very well if you have a strong chapter. I learnt a lot about marketing and PR too. I value face-to-face
website, so we come up on the first page when people are searching for items such as ‘paintings of the Tyne Bridge’ or ‘print of Lindisfarne Castle’. It’s worth spending a few hundred pounds on photography, so your website looks professional. We’ve made a few videos too. It shouldn’t cost more than a thousand pounds to make a short video, but you must budget for professional editing and camera work. I don’t mind approaching new galleries directly. I check that my work would be right for the gallery first, then I call and introduce myself. I’ve got a good track record of sales, and my originals fetch up to £7000, so galleries are generally prepared to talk to me. How much time do you spend painting? It varies, but around two or three days a week. The rest of the time I’m working on the accounts, making deliveries, visiting framers, networking, dealing with customers in the gallery, sorting out orders and helping with promotional events. Di Rollo Gallery are no longer publishing any of my new images, as they’ve changed direction. I am not closed to the idea of working with another publisher. We occasionally sell an image for a one-off fee, but licensing isn’t something we push. I donate images to charities to use on Christmas cards; while this doesn’t generate income, it supports charities and gets my work and contact details out there. ● www.alanreed.com See Alan’s work on page 30
January 2013 27
PRODUCT NEWS
Arqadia
Clinton Banbury Illustration
With an authentically coastal look and time-worn rustic charm, Arqadia is rolling back the seasons with Sandbanks, a new collection of distressed wooden mouldings. This subtle ocean-themed collection is ideal for complementing soft watercolours or scenic artwork. Accented with silver, Sandbanks is available in five colours including dark grey, white, ivory, blue, and light grey, and is fully accredited by the Programme for the Endorsement of Forest Certification (PEFC). The collection is being offered in either 37.5mm or 54mm width profiles, with prices starting from £3.99 per metre.
Art that makes you smile Title: Winter Owl Format: signed limited edition giclée print Edition: 195 Image size: 30x30cm Price: £16 (umounted), £18 (mounted) RRP: £39/£45
01234 852777 www.arqadia.co.uk
01789 773526 / 07971 106628 www.clintonbanbury.com
Marialuisa Marino
LION Picture Framing Supplies
Marialuisa Marino is a portrait artist and poet. The work illustrated is a celebration of the work of Malcom Arnold and was a highlight of the seventh Malcolm Arnold Festival which was held recently. Email the artist at marialuisamarino@live.co.uk
LION Trade Catalogue No 49 and LION Fine Print Edition 15 will be launched at the Spring Fair. 07770 553787 www.marialuisamarino.com
0121 773 1230 www.lionpic.co.uk
Expressive Art
Selective Prints
Expressive Art offers affordable picture framing to the public and trade: Canvas stretching service Mirros made to any size ● Gold leaf gilding ● Turn your photo into a canvas ● Reglazing, remounting and repairs ● Tapestries and cross stitch carefully stretched ● Giclée printing ● Computerised mountcutting ● Football shirts, medals and certificates. ● ●
All work is carried out at Expressive Art’s premises in Stevenage, Hertfordshire.
01438 726955 www.expressive-art.co.uk 28 January 2013
Selective Prints are bringing to market five new Franklyn Scott prints, all in editions of only 55. Three of the prints feature country scenes: Where’s Percy? (above) is an aptly named search for a missing ferret, and there are also two Borrowdale prints. The remainder, Caffe Veragno and The Lamb and Flag, build on Franklyn Scott’s portfolio of street scenes. 01948 81 81 81 www.selectiveprints.co.uk ART BUSINESS TODAY
DEMONT FORT FINE ART PRE SENTS DEMONTFORT PRESENTS CONTEMPORARY CA LIFORNIAN SSUPERSTAR UPERSTAR CONTEMPORARY CALIFORNIAN
SEE HIS HIS PREMIER PREMIER UK UK COLLECTION AT AT OUR 2013 SPRING P REVIEW PREVIEW
DeM DeMontfort ontfort Fine Art Art HQ Sundayy 3rd Sunda 3rd 3r d February Fe February bruary 1pm-4pm 1pm 1pm-4 -4pm 4 and M Monday onday 4th 4 4tth February February ebruary 10am-4pm 10am 10am--4pm -4pm
www www.demontfortfineart.co.uk .demontfortfineart.co.uk
PRODUCT NEWS
Bookroom Art Press
Valiani V-Studio is the new advanced Valiani operating system. With its innovative graphic interface, specific applications and new features, V-Studio represents the latest evolution in terms of software for computerised mountcutters. The perfect balance when hardware meets software, providing an incredible array of instruments designed to make your work a constant pleasure.
Limited edition fine art prints by Miroslav Sasek (of This is London; This is Paris etc fame). Each print is hand-numbered and embossed (1/850). Trade: £39.50 + VAT (RRP £95). See all Sasek images online, along with prints by Ravilious, Bawden, Ardizzone, Bell, Nash, Power, Flight, Wadsworth et al. Illustrated is Piccadilly Circus by Miroslav Sasek; image size 36x33cm; paper size 50x43cm.
UK sales 020 7749 8250 www.valiani.com
Email shop@bookroomartpress.co.uk to ask for a trade catalogue. 01273 682159 www.bookroomartpress.co.uk
Framiac
eXpression Fine Art
At the core of Framiac FramR software is its unique pricing system which calculates every labour task into the price, giving the true cost of making a frame, and allowing a realistic and considered mark-up to be applied. FramR allows you to: ● Price consistently and accurately ● Monitor payments and cash flow ● Manage customers and jobs ● Save time and monitor workloads ● Promote your business to customers ● Manage stock and reduce over-spending.
Title: Boxing Hares Title: Moon Gazing Fox Edition: 125 of each paper and Edition: 125 of each paper and canvas canvas Image size: 27x35cm Image size: 27x35cm eXpression Fine Art are pleased to offer limited edition prints by Amanda Gordon. Her watercolour illustrations depict British wildlife beautifully undisturbed within its natural environments, creating a sensitive and intimate insight into the animals.
0117 904 7153 www.framiac.com
01344 762272 www.expression-art.co.uk
Newcomers’ Gallery
Alan Reed
Dual at Le Mans (Bentley v Mercedes) 1930 by Bob Murray.
Artist: Alan Reed Title: The Girl in the Red Coat, Venice
01342 301030 www.newcomersgallery.com
01661 871 800 www.alanreed.com
30 January 2013
Edition: giclée edition of 95
ART BUSINESS TODAY
To advertise here, call 020 7381 6616 or email: info@fineart.co.uk Entries are £80 for Guild members, £150 for non-members (+ VAT)
PRODUCT NEWS
Paul Tavernor
Mainline Mouldings
The Lomond range of wooden mouldings are available in 38mm, 50mm and a 19mm deep rebated profile, with a choice of light gold finish and a champagne silver with contrasting outer edge. Prices are from £2.96 per metre.
New for 2013, this dramatic piece captures the endurance and adaptability of these magnificent animals Artist: Paul Tavernor Title: Staying Power Edition size: 125 Mounted size: 59x46.5cm Trade price: £38 The artwork is presented in a bespoke V-mount with an artist biography, wrapped in a protective cellophane sleeve, ready for immediate re-sale. Unmounted prints are available for framers. Please contact Samantha at leapingfoxmarketing @gmail.com
01949 861000 www.mainlinemouldings.com
01663 766568 www.paultavernor.co.uk
Alex Borissov
Newcomers’ Gallery
Promoting the concept of sustainability, Alex Borissov has created a ‘roll painting’, an artwork made on a used CWS cotton hand towel roll. Human impact on environment can be reduced not only by consuming less, but also by optimising the full cycle of production, use and disposal of goods. CWS cotton hand towel roll, for example, during its life cycle replaces some 30,000 paper towels, and now it has found a second life as an artwork. Towards the Last Furrow by Rob Rowland. 00 41 79 843 7881 www.abfile.com ab2@abfile.com
01342 301030 www.newcomersgallery.com
Britannia Mounts
Lucy Art
Britannia Mounts is launching its e-commerce site to feature sheet products such as mountboard, glass, back board, acrylic and foam board as well as a mount design tool that lets users create a mount online, upload images and check prices prior to ordering via the secure server. Britannia’s brand product range includes Crescent mountboard in single sheets, Britannia mountboard, TruVue glass, Corri-Cor and Crescent tapes in addition to a bevel cut mount service, acrylic sheets, clear resealable bags, back board and other accessories. All products are now delivered carriage free on orders over £50 nett. The Crescent white core range is illustrated. 01484 668990 www.britmounts.com ART BUSINESS TODAY
Need more stock for your gallery or website?, Lucy Art’s new ‘Photo Vault’ can print any image from a choice of 15 million direct on to canvas, fine art paper, wallpaper or perspex. All canvas prints are produced on 350gsm cotton canvas and are fully varnished to last a lifetime. Please contact us for trade rates or follow us on twitter @Lucy_Art
0845 6590660 www.lucyart.co.uk sales@lucyart.co.uk January 2013 31
BUSINESS
Playing safe MARK WILSON, who owned a framing business in Australia for 20 years, provides a synopsis of some of his carefully compiled health and safety procedures
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ART BUSINESS TODAY
BUSINESS , /" ( 1%" $) 00 ),+$ 1%" 0 ,/" )&+" !, +,1 *,3" &1 #1"/ 0 ,/&+$ %&)" (""-&+$ 6,2/ )"#1 % +! $ &+01 1%" $) 00 --)6 -/"002/" 4&1% 6,2/ /&$%1 % +! 1%2* ,+ 1%" 1,- ,# 1%" $) 00 '201 1, 1%" /&$%1 ,# 1%" 0 ,/" )&+" ● 211&+$ -) 01& &1% -) 01& &1 * 6 " +" "00 /6 1, 0 ,/" *,/" 1% + ,+ " #1"/ 0 ,/&+$ / &0" 1%" 211&+$ %" ! 1, 1%" 1,- ,# 1%" * 1"/& ) 20&+$ 1%" ),+$ 1%2* )"3"/ -20% 1%" 4%&1" /" (,21 /,))"/0 $ &+01 1%" -) 01& 2+1&) 6,2 %" / / (&+$ 0,2+! %&)" %,)!&+$ 1%" 0 *" -/"002/" ,+ 1%" /,))"/0 /&+$ 1%" 211&+$ %" ! )) 1%" 4 6 !,4+ 1, &10 /"01&+$ -,0&1&,+ 21&,+ 0"/&,20 &+'2/6 * 6 , 2/ !2" 1, $) 00 /" (&+$ 2+"5-" 1"!)6 , +,1 )" 3" $) 00 ,+ * %&+" 2+ 11"+!"! ,1" 6,2 *201 " 1/ &+"! +! % 3" /" ! 1%" &+01/2 1&,+ * +2 ) "#,/" ,-"/ 1&+$ 1%&0 * %&+" MORSØ GUILLOTINE ""- % +!0 )" / ,# ) !"0 ● ""- 1 )"1,- )" / ● , +,1 20" * %&+" #,/ 20"0 ,1%"/ 1% + &1 &0 !"0&$+"! #,/ ● , +,1 )),4 !&01/ 1&,+0 4%&)01 ,-"/ 1&+$ * %&+" ● -"/ 1&+$ 1%" * %&+" ,3" 1%" )"3"/ 1, &10 #2/1%"01 +,1 % ,+ 1%" /&$%1 1%" (+&3"0 /" +,4 &+ 1%"&/ #,/"*,01 -,0&1&,+ +! 1%" (+&#" ), ( 0%,2)! " &+ &10 1,-*,01 -,0&1&,+ ) " 1%" *,2)!&+$ #) 1 ,+ 1%" 1 )"1,- +! %,)! $ &+01 1%" #"+ " # &1 &0 /" 1"! *,2)!&+$ !'201 1%" /" 1" 02--,/10 0 !"0 /& "! "),4 ,3" 1%" (+&#" ), ( ( 6 *" +0 ,# 1%" ) ( (+, "! )"3"/ %" *,2+1 4&)) !"-"+! ,+ 1%" %"&$%1 +! 4&!1% ,# 1%" *,2)!&+$ &1% ** 4&!" *,2)!&+$ 1%" (+&#" ), ( 0%,2)! " *,3"! --/,5&* 1")6 ** ( "51 !"-/"00 1%" -"! ) #2))6 ,3" )"3"/ ( ,+" +,1 % +! )),4 #,,1 -"! ) +! (+&#" ), ( 1, /"12/+ 1, &10 1,-*,01 -,0&1&,+ ,3" 1%" )"3"/ ,+" +,1 % 1, 1%" /&$%1 +! /"-" 1 1%" 211&+$ ●
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➺ ART BUSINESS TODAY
January 2013 33
BUSINESS
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.) ) -) ')%#(! & )")& ( ,/!). * ,'#.. #( ." 1),%*& ( ),' 3)/, -/* ,0#-), # 3)/ , . %#(! ' # #( & ,/!- ." . ' 3 . 3)/, #&#.3 .) 1),% - &3 ● * , .#(! ' "#( 3 (&3 * ,-)(- 1") , ., #( ), ")& ,.# # . ) )'* . ( 3 ( , /."),#3 ." )'* (3 , * ,'#.. .) )* , . ' "#( ,3 " , - .3 , #- ' ,% ,)/( ' "#( )(&3 ." )* , .), #- &&)1 1#."#( ." - .3 , 1"#&-. ." ' "#( #- #( )* , .#)( ● (/ & " ( &#(! (3 * ,-)( 1") &- ." . &) ." 3 , , +/#, .) &# . #- #." , .)) " 03 ), .)) 1%1 , #- .) - % --#-. ( (3 * ,-)( -% ), -/ " --#-. ( #- .) ) )* , . - , - *, .# & 1#." ."#, +/ -. (3 . -% ." . #- &# 0 3 (3 * ,-)( .) " 4 , #- .) , *),. .) ." , -/* ,0#-), ● 4 , , *),.#(! (3 * ,-)( 1") # (.# # - *). (.# & " 4 , #- .) #,-. ) 1" . ." 3 ( *,)0# #. #- - .) ) -) #( ." #, )*#(#)( .) ' % ." -#./ .#)( - , ,(#(! ( , 3 * ,-)(- ) ." (! , "#!"&#!".#(! ." (! , #( -)' 1 3 ), #-)& .#(! #. )/& ) ."#- " " 4 , #." ( .) , *),. .) -/* ,0#-), ● # (. #($/,3 , *),.#(! (3 #($/,3 #- .) , *),. 1#.")/. & 3 .) -/* ,0#-), -) ." . ." #($/,3 ( ., . ( , ), ● , " - ) - .3 ,/& (3 , " ) - .3 , +/#, ' (.- 1#&& , -/&. #( ." ) ( #(! * ,-)( #(! -/ $ . .) #- #*&#( ,3 *,) /, ● -)& .#)( ) *)1 , ' "#( " ( (3 ' #(. ( ( ), - . /* . -% ##(! * , ),' ), ' "#( #- /(.) )* , . #. '/-. #-)& . #." , 3 #- &#(! #.- *)1 , -/**&3 ), 1" , *)--# & 3 ,,# #(! ." ' "#( .) *, 0 (. -" , **,)*,# . ( #-)& .#)( . ! #- .) #&& #( ( -#!( ( . " , -)( ), ." #-)& .#)( ( ." * ,-)( 1") *& ." . ! , .) & ,&3 # (.# # ● 4 , )/- -/ -. ( - )( -#. (3 * ,-)( 1") ,#(!- " 4 , )/-/ -. ( )( -#. #- .) *,)0# ( ' . ,# & - .3 . -" . ), ." . -/ -. ( (3 * ,-)( /-#(! ), -.),#(! " 4 , )/- -/ -. ( #- .) ) -) #( ), ( 1#." ." ● "#( !/ , #(! " *,). .#0 !/ , - *& )( ●
34 January 2013
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The protective guards placed on machines are not to be disabled or removed for any reason except as part of a documented maintenance program
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,% #&-)( #- ." ! (. ), , '#(! -) .1 , -* # &#-. , '# 111 , '# )' ART BUSINESS TODAY
J ACK VE T TR IANO LIMITED EDITIONS – CANVAS PRINTS – POSTERS – CARDS
HEARTBREAK PUBLISHING Visit us at the Spring Fair | Hall 4 Stand E91 | Contact us for details of special Spring Fair Offers Heartbreak Publishing Ltd | 17 Bulstrode Street | London | W1U 2JH Tel: +44 (0)20 3219 5710 | E: info@heartbreakpublishing.com | www.heartbreakpublishing.com
BUSINESS
The art of online
promotion There are many ways to market your business online, from social networking to search engine optimisation, e-newsletters to Google AdWords. Here, two marketing professionals provide tips on how to promote your business effectively online
BEYOND THE PHONE BOOK: how local businesses can generate leads By Ann Handley !) % ) * & !& $ * ) & ' ) ! " "$! "& * " & '" "!% & & &! & $ * )& % ! ) ! " , % $ !$ %! & ! & % !) % !( !$ ! $! & %& & , ! % " & $!' & " ! !! % $ *!' & % ) * %&' * %& * $ !' & & " $ & ! ' &% & !$ & ! !'& ! '% %% % $! & & $ & $ & $& $! )%" " $% )!$ ! !'& $ "!$& !$ " ! !! % ! & #' %& ! ! % !) !! % *!'$ '% %% & $ & ! % $ $ & % %
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) %& '% %% !) $ &! % ,& ! '% % % & $( !! " )& $ & '%&! $ & $ & ! &,% ) %! '& *!' '%& & ! * %! " & !$ % + & ! &!, !& + %& !, * !' )!' ,& ' !'% ! $ & %! ! ,& " *!'$ %! ) "$ % ! " & !$ *!' ! ,& !) , ! !$ $ %% !$ ' ) %& % %! &) $ % * '%&! % *!', %'$"$ % !)
* !$ $ %% "!) $ % & % ! ,& !! ! % & % $* %&$ & !$) $ &! '" & & & %! !)% !$ %* & $ & ! ! %! ) &% %! *!'$ % & % !$ $ & * + ( , ) & '%&! $ & & $ &! !' & ! % $ "!$& $! ! ( &% *!'$ '% %% %'""!$&% &!! 2. Use keywords to attract maximum local traffic $ $ ' $!'% ) *% &! $ %
1. Build a website with your own domain % & %!' ! ( !'% '& !$ &! %& & % & & & %& $ '" &! ! % '% %% % ! ,& ( 36 Janaury 2013
ART BUSINESS TODAY
BUSINESS
CASE STUDY ARQADIA Arqadia sales director STEVE BURKE explains how the company is capitalising on the shift towards online media ‘There is an active online community in the UK framing industry. Because of this, to maintain a market-leading status, it was imperative that Arqadia adapt to the commercial environment and developing a cohesive online strategy. The buzz surrounding picture framing across social media platforms offered a good opportunity for us to engage with a wide range of customers, so in order to steer the debate on these topics and drive online enquiries, we knew we needed to put ourselves out there and get involved. As a well-known brand, the decision to undertake a social media campaign was not taken lightly. If you cannot commit to providing quality, engaging content on a regular basis whilst maintaining consistent messaging, you could find that a new media venture could do your brand more harm than good, and that was something we were very much aware of from the start. The key was to define who our audience was, and then decide what we wanted them to think about us. Once that was agreed, we stuck with it. Developing a strategic social media programme to give online users a mechanism to both share their content and find inspiration about framing was a priority for us, and we held many workshops to decide on this focus and messaging before posting a single thing. The proliferation of readily available user-generated content,
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
fuelled by social networking, means that it is now easier than ever to find and share inspirational content and images. For example, consumers may choose to connect with an influential and trusted photography blogger online before they decide to buy a certain camera or brand. Because of this, online content producers are increasingly becoming a key factor in the consumer decisionmaking process. We decided on a two-platform approach, focussing on our Facebook and Twitter feeds. Twitter is a very effective way of spreading information such as special offers, new products or company news. Facebook presents a huge opportunity to find new customers and connect with them and their personal contacts. Both platforms offer us the opportunity to develop our relationships with customers by offering them unique commentary and advice. Our wish for the social media programme was to identify Arqadia as the definitive voice in the UK framing sector. Registered accounts customers have long been given access to a comprehensive suite of business tools through our website. The PR Toolkit is designed to help our customers implement successful PR programmes with a minimum of hassle, and the Framers’ Haven provides a wealth of information. When we unveiled our new-look website last summer, we took the opportunity to synchronise all our customer initiatives, including the social media campaign, into one brand, 4Walls by Arqadia. Those wanting bite-sized information can access our Facebook or Twitter pages, while those wanting more comprehensive advice can go directly to the 4Walls portal on the website. This level of accessibility is paramount in a growing digital market. We are proud of the continuing shift towards online ordering, with approximately 25 per cent of our customers now purchasing online. We have embraced the possibilities of new media and have already started seeing the benefits. If you do too, in twelve months time, you may wonder how you ever ran your business without it.’
3. Convert visitors into customers 5 *). . /-6 !*,( $- )$ -. ,. .*1 , "$0$)" .# +/ '$ 1 3 .* , # 3*/ *)'$) /. #*1 * 3*/ %/$ /+ 3*/, !!*,.- .* *)0 ,. 0$-$.*,- $).* ' ) 1 3 $- .* *!! , !, *1)'* ' #*1 .* &$.- "/$ - *, 1*,&-# .- 1$.# ) 3 .*1 , *($)" , -*/, $) *.# , 1*, - .,/-. 0$-*, 1#* ) # '+ +*. ).$ ' /-.*( ,- - .# 3 $) # .*1 , +/, # $-$*) *, 2 (+' *!! , )$ '3 -$") --$ ' 0$ -# .- */. ,$)" !*, 3*/, ,.1*,& *, .# $!! , ) .1 ) .# 0 ,$*/- .3+ - *! +,$).- #$$)!*,( .$*) -#*/' !, *! # ," .* + *+' 1#* +,*0$ .# $, *). . $)!*,( .$*) 4. Create local profiles ' $( 3*/, +,*!$' *) - , # )"$) ) *)'$) '* ' /-$) -- $, .*,$ - '$& **"' ' '+ ) 3 -
''*1 " - *( ! 3*/ *)6. , . ) ( $). $) +,*!$' - *) .# - -$. 3*/6, $.# , ) ' --'3 $)0$-$ ' *, 3*/ ,$-& ' ..$)" *.# ,- +/ '$-# ! /'.3 $)!*,( .$*) */. 3*/ *, 2 (+' &)*1 *! , -. /, ). .# . ! $' .* +./, $.- .*1)6- ,$-& .*/,$-. ., /- **"' # $. '$-. - ",* ,3 -.*, '+ - ,$ $. 1,*)"'3 - ) . '$ ) , -. /, ). ) $)" # ) $) /, . , -- *)6. ' . .# . # ++ ) .* 3*/ , # )"$) - '$& *)-$-. ) 3 -* -/, 3*/, ) ( , -- ) +#*) )/( , , '$-. .# - ( 1 3 ,*-- .# 1 5. Encourage reviews /-.*( , . -.$(*)$ '- )# ) - , # )"$) , )&$)"- ) $) , - '$ & .#,*/"# ) *)0 ,-$*) , . - *-$.$0 , 0$ 1- 0 '$ . 3*/, /-$) -- )*. *)'3 .* - , # )"$) - /. '-* .* ./ ' 1 '' + *+' January 2013 37
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BUSINESS â&#x17E;ş
Tips for creating BUSINESS VIDEOS that people will watch By Linda Orton
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#"', "#4#*-.+#,2 * +-*#!3* 0 '-*-%'12 ," 32&-0 9 '1'-, 203+.1 ** -2&#0 1#,1#1: ,"##" .#0 !#,2 -$ #6#!32'4#1 1 7 2&#7 4'1'2 4#,"-01 5# 1'2#1 $2#0 5 2!&',% 2&#'0 -,*',# 4'"#-1 !!-0"',% 2-0 #1 ,1'%&21 0#.-02 &'*# 7-3 +'%&2 # 5 7 -$$ $0-+ & 4',% 7-30 4'"#-1 %- 4'0 * -, -3 3 # 5#** !0 $2#" 5#** 2 0%#2#" 31',#11 4'"#-1 5'** *+-12 !#02 ',*7 "0'4# .-2#,2' * !312-+#01 2- 7-30 5# 1'2# #0# 0# 1-+# 2'.1 2- &#*. 7-3 %#2 7-30 4'"#- + 0)#2',% ! +. '%, 0-**',% 1. Tell a creative story and include a call to action - #,% %# 4'#5#01 ," +-2'4 2# 2&#+ 21& 0# 7-30 4'"#- 2#** 12-07 2& 2 '1 -2& ',$-0+ 2'4# ," !*#4#0 &-5 5& 2 + )#1 7-30 !-+. ,7 ," '21 .0-"3!21
Left: This YouTube video tutorial by artist Anne Corless has been broadcast on Sky TV Below: The Framing Lady uses a range of online promotional activities, including regularly posting videos on YouTube
," 1#04'!#1 "'12',!2'4# ,4'2# & ..7 !*'#,21 2- 0#!-0" 2&#'0 2#12'+-,' *1 -+# .-11' *# 4'"#- 2-.'!1 ',!*3"# 1&-02 '-%0 .&'#1 -$ )#7 #+.*-7##1 ',2#04'#51 5'2& !*'#,21 2 *)',% -32 5&7 2&#7 #,(-7 5-0)',% 5'2& 7-3 -0 -4#04'#51 -$ 7-30 31',#11 -0 .0-"3!21 '"#-1 ! , *1- # 31#" $-0 0#!03'2',% ,#5 #+.*-7##1 #4#07-,# $0-+ !-**#%# %0 "3 2#1 2- 1#,'-0 + , %#01 - + 22#0 '$ 7-3 0# 1#**',% -0 0#!03'2',% 31',#11 4'"#-1 1&-3*" ',!*3"# ! ** 2- !2'-, 0-+ 4'1'2',% 7-30 5# 1'2# 2- 1#,"',% 7-3 , #+ '* -0 ! **',% 7-3 1) 4'#5#01 2- +-4# 2- 2&# ,#62 12#. $2#0 5 2!&',% 7-30 4'"#2. Produce professional quality videos -3 "-,:2 ,##" -**75--" 1#2 21&--2 4'"#- 32 7-3 +'%&2 !-,1'"#0 &'0',% .0-"3!#0 2- &#*. .0#1#,2 7-30 12-07 .0-$#11'-, **7 .0-"3!#" 2&0## +',32# 4'"#- +'%&2 !-12 0-3," 8 ',!*3"',% . 02' * -0 $3** " 7 -$ 1&--2',% &'*# 2&'1 +'%&2 1##+ *')# + (-0 #6.#,1# $-0 -,# 4'"#- $2#0 '2 & 1 ##, 1& 0#" !0-11 7-30 + 0)#2',% !& ,,#*1 7-30 0#230, -, 2&# ',4#12+#,2 1&-3*" # +# 130#" -4#0 2&# ,#62 1'6 2+-,2&1 $ 7-3 !&--1# 2- "- '2 7-301#*$ # +',"$3* -$ 2&# #/3'.+#,2 7-3 .30!& 1# ,7-,# ! , 37 $*'. ! + ," 12 02 0#!-0"',% 32 2&# 3"'- ," 4'13 * /3 *'27 +'%&2 ,-2 +##2 7-30 12 ," 0"1 &'*# ,##"1 4 07 $0-+ 31',#11 231',#11 !-+.*#2# 1#2 -$ #/3'.+#,2 ',!*3"',% /3 *'27 "'%'2 * ! +#0 *'%&21 12 ,"1 5'0#*#11 +'!0-.&-,#1 !)"0-.1 ," #"'2',% 1-$25 0# ! , !-12 -32 8 1 5#** 2 02 7 $',"',% , $$-0" *# + 2#30 $0'#,"*7 "'%'2 * ! +#0 #$-0# 7-3 %#2 12 02#" 7-3 ,##" 2- #!-+# $ +'*' 0 5'2& &-5 2*'%&2 7-30 1&-21 ," &-5 2- 31# +'!0-.&-,# 2- %#2 #22#0 1-3," 2& , 7-30 4'"#- 0#!-0"#0 3. Market videos through many channels -3 3 # -$ !-301# ! , # )#7 2- ,7 4'"#- + 0)#2',% 120 2#%7 # 130# 7-30 4'"#-1 0# .0-.#0*7 2'2*#" "#1!0' #" ," 2 %%#" -, -3 3 # 1- 2&#7:** 1&-5 3. ', --%*# ," -2&#0 1# 0!& #,%',#1 *1- .-12 ," .3 *'!'1# 7-30 4'"#-1 2&0-3%& 7-30 1-!' * +#"' !& ,,#*1 5&#0# 7-3 ! , #,!-30 %# 1& 0',% ," "'1!311 2&# !-,2#,2 &#, 7-3 3.*- " 4'"#-1 2- 7-30 !-+. ,7 5# 1'2# 7-3:** ,##" 2%#,#0 2# '2# . $'*# 2&# !-"#
38 January 2013
ART BUSINESS TODAY
BUSINESS
❞ If you advertise in print you can place a QR code on your ad to encourge readers to watch your video online. A separate landing page allows you to see how much traffic is generated
❞ "! ' ! " ,"(% & ' ' ' * % * %& % ) * ! ! + "% & % ! ! & "& ! &" ! ( ! "! ! #% && % & & &* & ! *& '' %& ' ' ' ,"( '% * " * ' &' ! " "* (# * ' ' % ' #' & *& '' % % # !'& % (&( , "% , '" "# ! ! & '" ,"(% ) " ' , % # (! % ) &( & % ! % %" ' ) " ,"( ) %' & ! #% !' ,"( ! # " "% ' &# "% ' ) " "! ' ! "(% ! % %& '" (& ' % " ) "% " #(' % '" * ' ,"(% ) " "! ! ,"( % ' & # % ' ! ! # ,"( !& "* ( '% & " ! ! %" ,"(% ) %' & ! 4. Measure results " % &( '& ! && && ' & ) , (& ! "" ! ,' & '" & ' '% &"(% & ' & ) * ! ,*"% & & % ) " "&' ! # ' "% &( & % ' ") "% ", ! #%") ' "! ! "% ' "! &( & * ! # "# &'"# * ' ! ,"(% ) "& " "&' ! ! % ! ! #% %" * (! % '" * ' "(& ! #"(! & "!' "!/' "% ' '" & ) * %& ! ,"(% . "!' ' (&/ "% & "! ,"(% * & ' "% ' %"( "! ! &(%) ,& * % ' , ) * ,"(% ) " ! * ' % ' ! ( ! ' '" (, ! & "! & ! $( &' "!& &( & . '* & "% "(' ' ) " / ! # ,"( % ! ,"(% ##%" ! #%" ( % % '(%! "! ,"(% !) &' !' ! ) "& ●
"% !&# % ' "! & %" ' & *% ' %& ! !'% #% ! (% -! "% ' *** !'% #% ! (% " ART BUSINESS TODAY
January 2013 39
ART
Printing in the THIRD DIMENSION * # %&$ ) # &(+$& # !) # ")& !' & " ' ( ! %& #(' # ( ,( ! ' % ' $& " #- - &' $+ * & "- & ( * * #()& + ( %& #( # $#!" $)( ! '( - & + # %%! ($ ( % &( # , ( & $ # , !! &-.' ##) ! ( ! &( $"" '' $# &( '(' &$" ( '$)( + '( $ # ! # + & * #( # ($ ,%!$& ( &( '( # $"" & ! %$'' ! ( ' $ & - " & # %& #( # ( #$!$ !! &$& # ' ( $"" '' $# # $!! $& ( $# + ( ( # * &' (- $ , ( &.' #(& $& (* - & #) ()& # # ( )&$% # $# ! * !$%" #( )# $#(& )( %&$%$&( $# $ ( )# # &( '(' +$& # # ( '$)( + '( + & ! ! # %! ' + & +$# $# &'( $" &'( ' &* '' $# ( $#' " # ( ( !! %%! #(' & '( & ' ( , % - # )' # '' ' + %&$ !- )( $+# $# ( $"% ( ( $# ( + ' #$( # '' &- $& %%! #(' ($ $"%)( & ! ( & ( )( '$" ,% & # + ' $#' & )' )! $& # ' &' #$( ' ($ ' #&(+$& '$ '( ( ( '( ' # %& & # ' + & #$( $#' & ' + & &( #!- ( "$'( "$ & ( $"% ( ( $# &)! ' ( ( * * & ,% & # ') '' )! &( '(' &'( (( # )'- $# - +$& ' $% ( ( )# * &' (- # &$)%' $ ( # & + & !!)'(& ( ( ! ' &$" ( '( ) ($)& $ ( % &(" #( # # #(&$ ) ( $# ($ ( " ( $ ' + +$)! )' # (( # ( ! & +# ' '' $# # ( $# ! )% ! '' ' + & $ & ($ ( $' + $ # ( " + & ' $+# $+ ($ " $)& $+# ! ' & ' ## &' $& $!! ( # ( # + & & ( ($ + ' ( ' + (
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40 January 2013
Artist and maker PHILIP O’REILLY, who has just produced sculptures using state-of-the-art 3D printing equipment, shares his experiences and thoughts on how this new technology will impact on the art market
Below: CALM Type Cube by Philip O’Reilly Opposite page: the digital drawing of the design that the artist created using SketchUp software
ART BUSINESS TODAY
ART
❞ Some forward-looking Fine Art Trade Guild member will be setting up a 3D print bureau somwhere near you very soon. I counted six 3D prints in the RA summer exhibition
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) +$2&0%&+$ &+ #/ *"/09 ( /,,*0 +! 6,2 % 3" 1%" &!" ,# /"!2 1&3" -/, "00&+$ !!&1&3" "+$&+""/&+$ )),40 -/,!2 10 1, " * !" 4&1%,21 $"+"/ 1&+$ 4 01" * 1"/& ) %" 1" %+,),$6 4,/(0 4&1% 3 /&"16 ,# "3"/6! 6 * 1"/& )0 1 &0 -,00& )" 1, 8-/&+19 4&1% 01 &+)"00 01"") +& (") ) 6 $) 00 +! +6),+ &+ -,4!"/ #,/* +! ,1%"/0 * 1"/& )0 /" '201 ,21 1, " !"3"),-"! 02 % 0 1&* "/ - /1& )"0 ,*" -/&+1&+$ * %&+"0 20" 0" * 1"/& ) &+ )&.2"#&"! #,/* "/% -0 * 6 *,3" &+1, 8-/&+1"! 4%&)" 6,2 4 &19 #2/+&12/" +! -& 12/" #/ *"0 %" 2 &.2&1,20 %&- )) +! 0, ("1 ',&+1 /"-) "*"+1 &0 ,#1"+ 8-/&+1"!9 &+ 01 &+)"00 01"") - /1& )"0 4%& % /" #20"! 6 ) 0"/ 1%" #,/* "&+$ 0"! ,+ + 0 + -/,3&!"! 6 %,0-&1 ) " /&+$ &!0 /" +,1%"/ ,**,+ -/,!2 1 1% 1 &0 -/&+1"! 1, ,/!"/ 0"! ,+ %,0-&1 ) / 6 &+#,/* 1&,+ +! -/"00 *,2)!0 1 ("+ #/,* &+!&3&!2 )90 " /0 1 0 4 0 *-)" /"-) "*"+1 ' 4 ,+" 1% 1 4 0 -/&+1"! #,/ - 1&"+1 #,)),4&+$ 0"/&,20 &!"+1 !&$&1 ) ,-6 ,# 1%" 2+! * $"! % )# 4 0 &+3"/1"! 1%"+ -/&+1"! +! &+01 ))"! &+ 1%" - 1&"+1 4&1%&+ #"4 ! 60 , -/&+1&+$ 1" %+,),$6 &0 )/" !6 4&1%&+ 20 +! /,2+! 20 +! &1 % 0 +,4 "*"/$"! &+ 1%" /1 +! !"0&$+ /"+ #,/ /1&010 +!
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ART ➺
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42 January 2013
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ART BUSINESS TODAY
ART
Opposite page, clockwise from left: Operating 3D printing machinery at the University of Exeter’s Centre for Additive Layer Manufacturing (CALM); 3D printed artwork from Exeter Phoenix Gallery’s annual Digital Art Commission (right and middle); The Centre for Additive Layer Manufacturing at the University of Exeter and the European Regional Development Fund made Philip O’Reilly’s project possible This page: Philip O’Reilly’s 3D print entitled Rotation, and a playable printed violin
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ART BUSINESS TODAY
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January 2013 43
Image courtesy of Affordable Art Fair, Amsterdam
ART
Events are an excellent way of drawing people into your gallery
10 low cost ways to market your gallery Marketing your gallery doesn’t have to be overly complex, cost the earth or take hours and hours. Here LAURA MCBETH, marketing director at Washington Green Fine Art and Castle Galleries, offers her top tips on raising the profile of your gallery in a cost-effective way
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1. Database management and communication
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ART BUSINESS TODAY
ART
❞ MailChimp and Campaign Monitor help you manage unsubscribe rates, ensure you are not labelled as ‘spam’ and tell you who has opened your email and clicked through
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2. Offers and prize draws
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3. Flyers
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Anton Pukov creates a miniature at this year’s Art in Action event
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Promotional ideas that work include organising events along with other independent retailers (see flyer on the left) and inviting artists to create artwork in your gallery (above)
ART BUSINESS TODAY
➺ January 2013 45
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3*/, " '' ,3 *!. ) + *+' 1#* # 0 !*, ) 0 , 0$-$. 6. Online
A satisfied customer at the Love Art Fair
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❞ A small budget invested in after-sales care is a good idea. A thank you card a month after a purchase is a great way to recontact clients and let them know you value them
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46 January 2013
7. Member get member scheme
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You must be able to update your website yourself easily, rather than rely on a third party. Regular updating is essential, whereas e-commerce functionality is not
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ART BUSINESS TODAY
Don’t miss out - enter now “Being on the shortlist for one of the Art & Framing Industry’s awards generates invaluable publicity and tells your customers that you are the best at what you do“ There are awards for framers, artists, trade suppliers and retailers, celebrating achievements in customer service, technical framing, innovation and more.
Meet, learn, celebrate
Some of the 2012 finalists for the two technical framing awards, along with the two overall winners
Download entry details at www.fineart.co.uk
Sponsored by:
The Art & Framing Convention UK is organised by the Fine Art Trade Guild, www.fineart.co.uk The awards winners will be announced at a dinner on Saturday 11 May 2013, which will be combined with a range of educational events and an exhibition of work by Guild artists. The venue is The Old Swan Hotel, Harrogate
ART
BUSINESS TIPS TINA BONE WWW.TINABONEDTP.CO.UK
TERRY KIRKWOOD WWW.TERRYKIRKWOOD.CO.UK
, )!' (% + $& %& & ! ( %& ) !$ & "$ & $ &! ! & $ ! )!$ $%& %'$ & & & $ /% $ & !$ +!'$ "$ &% )!$ !'& $!'& &! $ & % "' % !' & "$! ' & ! "$! %% #' & %&$ & !$) $ % ( $!' %&!" "' % '& ! !) &! & % + "$ &% %! &! $& * &! % & $!' & $ && !'& !) "$ & $ ! &$! !( $ & "$! ' & ! "$! %% "$! $ %' % !&!% !" !$ !'$% !$ +!' %& $& "$ & %&
, ( $+ % !)%
%& $& % & +) %& !) ( $ % & & +!' ( &!& +!' ( !& '% +!' '%& ! ! $ /% !& &! $ -
HELEN ELLIOTT WWW.HELENELLIOTT.NET
, !$ &! & $ ) & !& !$ ! ' &+ ! !" $ ! " &&! !' % $ & $! $ ! % ( $ ! $& $!'"% !& $ $ % &! !" & %! & & " !" & $ %&
48 January 2013
' !+ & !'$ . '%&! $/ & & #' %&$ $ & ( &% ) $ ) * & $! & $& '+ "' % ( ' !$ $& %&% $& '% %% % +!' &! ! %& & + ! &!" ! ) & " !" !'& +!'$ )!$ ) & & + $ !! !$ & " $& !& ! $% ! %' $ ( &% !& &$ % !)% )!' /& $ ! * & & $ & &/% &% $%& + $ ) & & & % !) ! %& % !$ % '" % ) & $ & ! &! % $& %'$ & & +!'$ %& % !! %"!& !$ % ! & !&& % % !$ !'% $ &! & %' %% ! & ( &'$ -
KAREN WALLIS COLEMAN WWW.KARENWALLISCOLEMAN.COM
$ $& %&% % %% & !' &! &! % ' !$ '% ' & ! $ '&' %'""!$& &! % $! ! !" $ & ( !'$ % %&$ & $ $& % '% $& ( % & & $ & ! !& $ $ % ( ) & % ! " &&! % '% ! $ + $ %!'$ % $& %&% % !' !$ % ! & ( &% ( $+! % $ &% % "!%& $ % ! %& % ! & + %! +!' & $! !& $/% %&$ & % -
, !' '%& !+ &! +!'$ $+ % $ % $ + $( $ $ ( !" & !$ $& %&% '& ! + & $ /% '&' &$'%& $ %" & & + & "& &! '" ! +!'$ )!$ !( $ & & $ & & '% (! $+ ! %% ! % '& & % & % &! % !$& & $ %&$ & + +!' ! "'& )!$ ! %'$ +!'$ $+ !)% !'& & +!'$ "$ '%& ! % %& & ! /& ' $ '& $ % ! % & +/ $!" +!' $ $& & " !" ) %&!" % $ !$ +!' ! & + ! /& $%& % +!'$ )!$ $ % $ /% !& ! ! " & & ! !$ "$! ! & & $ &ART BUSINESS TODAY
ART
FOR ARTISTS ANNE CORLESS WWW.ANNECORLESS.COM
ALAN MATTHEWS WWW.ALANSGALLERY.CO.UK
2 / + !&, * +, ,' * , ,!(+ !& 1'-* ,' * !++/ * & *,!+, .!+ !& !& &! & +,! #!& ,' !, !$ , !+ !+ ' '-*+ . $! .! /'-$ * '%% & , '(('+!, +,* , 1 ' -+!& '& * & ' +,1$ + & +- " , % ,, * # (+ 1'-* /'*# * + & $(+ !, ,' . $'( + / $$ + % 0!%!+!& 1'-* -+,'% * + ( !&, /!$ $! ', &! $ & % ! $ +- " ,+ & $+' (*' '%(-, * & * , *, -+!& ','+ '( & $$-+,* ,'* '- & , +, $ ! 1'/'*# /!, !& , + % &! $$ , ,!% 3
2 , !+ !%('*, &, '* *,!+,+ ,' $!+, & ,' # *'% , (- $! , (- $! '&4, $!# 1'-* (*! + 1'-* +- " , % ,, * '* 1'-* * %!& 1'-4. ' ,' & !, !+, & ,' / , ( '($ * + 1!& . & ! !,4+ &', / , 1'- / &, ,' * ', */!+ ,*1!& ,' + $$ 1'-* *,/'*# /!$$ & -( !$$ +,*- $ . %1 '/& $$ *1 '* 1 *+ & !$1 '&, , /!, , *, -1!& (- $! + & !&. $- $ *,!+,+ / ' + $$ , *'$$ *! + %-+, &+-* , , , 1 '&4, $'+ ,'- /!, , .! /+ ' , ( '($ / ' ,- $$1 -1 , !* *, 3
ANNEMARIE BOURKE WWW.ARTANNEMARIE.COM
ALWYN CRAWSHAW WWW.ALWYNCRAWSHAW.CO.UK
2 '&+! * , (* + &, ,!'& ' 1'-* ('*, '$!' '* .!+!,!& $$ *! + '&4, **!. /!, , , /!$$ (-, !& * / * & '* ',, & '-, '* 3 , ! # ('*, '$!' , , &' ' 14+ ', ,!% ,' $''# , 4. ((*' $$ *! + /!, ( ',' ''# , , +! & '&$!& / ! + /'*# '* % , + . * $ '(! + % & (* ( * ,' $ . '& /!, $$ *! + , , * !&, * +, ,4+ )-!, & 0( &+!. ! -, / $$ +! & ''# &+-* + , , 1'- '% *'++ + (*' ++!'& $ & (* ( * ,' !&. +, !& 1'-* /'*# +% *, ''# /'&4, '* ',, & '* (-, / 1 '* '' 3
2 *1 , !& + & , +, /!$$ '% '' (, . *1 !&.!, ,!'& ,' "$' $ *, '%( ,!,!'& 0 ! !, , ' + '/ $ ,-* !& & *, + '( '* / , . * . &,- $$1 1'-4$$ , $- #1 * # -, 1'- /'&4, ! 1'- '&4, , 1'-*+ $ '-, , * '-4. ', ,' # ( ! ,!& & , (+ ,/ & , $- #1 * #+ , + '*, * + 1'-* * (-, ,!'& . $'(+ -& & +( &, '-* 1 *+ ,*1!& ,' + -* $ /!, '%( &1 & . *1 ' * / $$ , *'- -&,!$ !& $$1 $ * '/& 1 * '%% & -+ ,' '-* -** &, (*' - * 3
ART BUSINESS TODAY
January 2013 49
FRAMING
An Olympic task ANNA-MARIE BARTLETT and PETER CLEEVELY GCF explain how they combined their expertise to make a fabriccovered box frame for an Olympic torch, which includes a set of Olympic rings and a multicoloured lower mount $' " #. ) !."% ( ' $+ ' # !' . (! %% # #)$ ) % () *) $' ($" $ *( ) ) ( $ " # % $%! 1( " "$' ( ! () ! ) " ( *() ## # ' %'$* )$ + ' " ) !."% )$' ) ) , ( '' . $" !)$# , $ , ( #$" # ) $# $*#) $ + # '*# '$" $' )$ '$. $# "! ( # $*' $#( *) + .( )$ ' ( *# ( $' ) !/ " '1( $ ). $" '' ) )$' ) '$* $$) # ($*) $# $# *() $*' .( $' ) $% # # ' "$#.
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The items in the finished frame have the appearance of floating, largely thanks to the hidden screws, blocks, cradle and curtain hook that support the artifacts within the frame
50 January 2013
Planning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
FRAMING
Making the frame ( & (## (& $ (# (# )-
!! ( '(& $' " ' # & + + ' )( (# ' . ( " ) " #" ( #, " (## ( (# "" & 0' +#& ' #$ " ( ! "( ! "" & #& " ' ( # #)& !#)"( # & #& ( '$ / " -0 #+ & !#)"( + + ' (#$$ !#)"( ! +( #& !#)"( # & #+ & !#)"( + ' & ( - " -' # & "( # #)& !#)"( # & ( ( + ' )( "(# '(& $' " # " (# ( & + ( #( $ "" & " ( "' " #)(' # ( #, + ( & '
❞
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
Four hands are better than two when it comes to holding delicate artwork while screws are secured into the thick base of the box. An MDF ‘cradle’ supports the top of the torch
❞
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➺
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January 2013 51
FRAMING
From left. Top row: working out the layout; painting the screws under the Olympic rings black; elbow catches enable the frame to be opened and the torch removed. Second row: creating the striped lower mount; the MDF ‘cradle’ has been covered with black fabric. Third row: the base was screwed to the MDF box, then a sheet of ArtBak is added at the back; the back of the frame is painted black. Fourth row: Peter Cleevely GCF (left), Dom Dalton and Anna-Marie Bartlett; fitting the Artglass AR and the double mount into the frame.
Fifth row: the MDF ‘cradle’; the ‘cradle’ in position before it is covered
52 January 2013
ART BUSINESS TODAY
FRAMING ➺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● * ( " , "/ %-$) *+( %($ ( $ #&* "" %( ) ( --- & *+( %($ ( %( +! $$ ( (*" ** %-$) ( #$ / $ %"- "" (* %( ) ( --- * ( # $ " / %# ART BUSINESS TODAY
PICTURE FRAMING AND HANGING ACCESSORIES
GALLERY HANGING SYSTEMS SCREW RINGS & EYES PICTURE WIRE CASSESE WEDGES FIRESCREEN FITTINGS “D” RINGS WALL HOOKS PICTURE CHAIN BLISTER PACK New concealed security DISPLAY STAND hanging system etc . . etc . . etc
For details of our comprehensive range of products for framing and hanging pictures send for our free illustrated Catalogue & Price List.
FRANK B. SCRAGG & CO. 68 VITTORIA STREET, BIRMINGHAM B1 3PB TEL: 0121-236 7219 FAX: 0121-236 3633 e-mail: s a l e s @ f r a n k s c r a g g . c o . u k www.frankscragg.co.uk
The Mounting and laminating handbook, third edition, by chris a paschke cpf gcf To order, email chris@DesignsInkArt.com for the price in pounds sterling and current shipping charges. Overseas orders are normally received within a week. Price in USD, $24.95. www.designsinkart.com January 2013 53
FRAMING
Box clever Framer and author CHRIS A PASCHKE GCF CPF explains how framers can make their own cost-effective shipping boxes, an increasinly useful idea since more and more sales are being made online. Designs explained here include a simple hinged box, as well as ‘clamshell’ and ‘drop spine’ boxes $ $ $ & + '% % !$ ) ! %&$' & $ '% !* % '& & % % ! & %" & ! % $( & & % !( $ !! + $ $% $ &+ % & & $ #' $ & $ % "" ! & !$ " & % &! ! $! !'& $ !$ $& %&% ! & &! % " $ $& $! " &! " !$ * &! % & $&)!$ % &! $ &'$ ! % + & % !& %! ! & % '$ * & ! % )! .&
T
"& $& & & % % "" ' )$ " !!% " &% !$ % $ " " $ '% ! & %% & + $ '% &! ' " !$ * &" % & & $$ ( !'$ & % ( !$ %%+ " & $ % ! %! ' )$ " ! " &% + "$!& & , $& $! '& &.% !$ !+ !$ & $ ( '$ &!$ !$ '%&! $ Shipping requirements "" $ #' $ &% !$ $ $& + ( $+ % & + $ & !' & %
'& & % ! % %& &
' %$ "" ! " % %' % * ( ( $+ %" ' % & & '%& & !$ $ !$ %'$ % &! ! !'$ !$ !%% ! '$% !' !& * $!) ! % "" , $& !( $ * - "$!" $ "$ '& ! % $ & & & % " !$ &! & $ ' % & +) % " $ $ $ " % % " "$! '$ % ' & " & %% &! "$ ( & &!
This simple hinged box has single wall construction with a hinged top. All sides are lined with eggcrate
54 January 2013
ART BUSINESS TODAY
FRAMING
ART BUSINESS TODAY
❞
( #! /* /$! -/ %" /$! #' .. %. -*&!) *- .$ //!-! ) 7 /* 7 *" 0.$%*) .$*0' .0--*0) /$! -/2*-& *) '' .% !. ) / /$! *-)!-. !4*) /$%. '2 4. + *3!. .* /$ / /$! *)/!)/. 2*0' ! +-*/! /! %" %/ 2!-! -*++! *- /$-*2) "0'' /!) "!!/ $*0#$ /$%. .*0) . !3 !..%1! %/ %. " / /$ / *3!. -! ./ &! 0+ /* /!) "!!/ $%#$ "*- --%!/- ).+*-/ ) *) ! /$!4 --%1! / /- ).%/%*) +*%)/. /$! ./ &. -! .%(+'4 +0.$! *1!- /* ''*2 !.. /* /$! /*+ *3!. $! !3/!-) ' *3 ) ! " -% /! "-*( *--0# /! * - "* ( !)/-! * - *- 2** ).% ! /$! *3 /$!-! .$*0' ! 7 /* *" + %)# *) '' .%3 .% !. -%.. -*..! / +! *- ' . &%) .$*0' ! ++'%! /* /$! #' 5%)# ) *-)!-. .$*0' ! -!%)"*- ! 2%/$ *--0# /! 2- +. *- + . " 4*0 -! 0.%)# *--0# /! *3!. /$! .! '%)# / +! .$*0' ! (%)%(0( *" 7 2% ! "*'%#$/ + & #!. *- 7 2% ! 2 /!- /%1 /! / +! .$*0' ! 0.! "*- $! 1%!+ & #!. $! / +! .$*0' ! ++'%! %) ) + //!-) -*.. .! ( '*.0-!. ) '*)# /$! !) . *) */$ .% !. /$!-2%.! 0.! -4'% *- '! -
The best padding around a glazed frame is convoluted acoustic eggcrate foam, or eggbox foam, which is sold in 1.5” and 2.5” thicknesses in sheets and tiles
❞ +-!..0-! .!).%/%1! + & #%)# / +! 2$% $ .$*0' ! 0-)%.$! /* /%1 /! /$! $!.%1! "*- .! 0-! *) !1!- 0.! 0 / / +! - "/ + +!- / +! ( .&%)# / +! *- ./-%)# /* .! ' /$! *3 !'. .$*0' ! +' ! *) /$! ' -#!./ .% ! 0++!- -%#$/ "!2 %) $!. %) "-*( /$! ! #! /9. '.* #** % ! /* +' ! .$%++%)# ) -! !%1%)# %)"*-( /%*) %).% ! /$! *3 %) .! *" ( #!
**.! +!''!/. '* &6 +! )0/. 0 '! 2- + ) /$%) +*'4!/$4'!)! "* ( .$!!/. ( 4 ! "%)! "*- .$%++%)# .*(! /$%)#. 0/ -! )*/ 1%.! "*- + %)# +% /0-! "- (!. )"' / '! %- "%'' + & #%)# %. '.* )*/ 1%.! . /$! %))!- %- %)"' /%*) %. ""! /! 4 */$ '/%/0 ! ) /!(+!- /0-! " /$!4 "0-/$!%/%*) ' +-!..0-! *0' %)"' /! /$! 0.! ( #! ) !"' /%*) ) ''*2 "- (!. /* (*1! -*0) -0(+'! - "/ + +!- 2*-&. . + %)# 2$!) *3 %. + &! 2%/$%) )*/$!- *3 0/ )*/ "*-/ ) !3+ ) ! +*'4./4-!)! "* ( .$!!/. -! /** .*'% /* 0.$%*) -/ /$!4 ''*2 + & #! *) 0..%*) /* /- )."!- /* /$! "- (! $! !./ + %)# -*0) #' 5! "- (! %. *)1*'0/! *0./% !## - /! "* ( *- 8!## *3 "* (9 2$% $ %. .*' %) 7 ) 7 /$% &)!..!. %) .$!!/. ) /%'!. $! /$% &!- "* ( %. .*"/ 4!/ "%-( 0""!- /* !3/!-%*- *) 0..%*) -!4 .,0 -! *0./% !## *3 /%'!. -! 1 %' '! (( /$% & %) /$! 2$% $ ) ! .%'4 ! +%! ! /*#!/$!- . )!! ! $!-! -! )0(!-*0. *(+ )%!. /$ / .+! % '%.! %) 0%' %)# -!%)"*- ! *--0# /! .$%++%)# *3!. 2%/$ .+*)#! ➺
January 2013 55
FRAMING
Above left: This clamshell box accommodates a frame with sponge padding and ‘lift blocks’ are attached to heavy corrugate Above right: This double wall box is made from 0.5” foam, and the lid and sides fully overlap like a shoebox Far left: This drop spine box is lined with eggcrate foam on all sides Left: All sides are glued to the base and each other, then a bead of hot glue is applied along each inner seam
Left: All outside seams are reinforced with 2” wide shipping tape Right: Burnish all selfadhesive tape with bone to fully activate the adhesive Far right: Fit the lid over the completed box botton, then apply and burnish a tape hinge on the outer seam of the loose panel Right: Lift the lid off the box bottom and tape hinge the inner panel seam Centre: Lift the panel and tack with tape to temporarily hold it, then tape hinge the full seam Far right: When the box is flipped over, the lid panel should freely swing open
Far left: Do not glue the end panel the the box lid. Hinge the panel to the box lid on the inside edge only Centre: Glue foam to all sides to hold it in place for ease of art removal Left: Sponge is hot glued to the top and bottom of the box and all the inner sides
Left: The open box shows a three-sided lid with a fourth attached to the box bottom Right: Foam is cut to size to fit inside the top and bottom of the box. To cut, score the foam at the back with a sharp blade, then pull it apart
56 January 2013
ART BUSINESS TODAY
FRAMING ➺
LION
Trade Cata logue No.49 Picture Fram ing Mou un nttb bo oa ar rd d, Materials, M ountin n & Laminat ng ing Films, s Hardware &E Equipment ffo or r the Pr P offeessional
LION in Birm min ingham 0121 773 123 0 info@lionpic.co.u k
LION South nr Heathrow H 0208 848 455 8 south@lionpic.co .uk All prices excl ude VA VAT
www.lionpic.c o.uk www w..lionpic.eu
February 2013 Feb
15
Inkjet Printing
Acrylic FFram rames
lionpic.co.uk
LION FINE PR IN INT Trrad T Tra de e Catalogue u
Alll prices exclu e l de VAT VA V AT
Edition 15
www.lionpic.c o.uk www.lionpic.e u www w.lion . pic.de
Hanging & Dis Di play
Everyt y hing to t stretch, m l minate and print, la ou un ntt,, hang g art & ph hotos
Mount & Lam inate
ART BUSINESS TODAY
February 2013
Canvas Stretchi ng
In-house boxes .#% #'! (1 , #' "(., %%(0, (+ .,-(& #--#'! ' -- + + & + %#'! ( & '-+ ( + #, ) + - (+ (1 .#% #'! ., #- #, ,2 -( .- -" ( & #',.% - , -" +- +(& (-" " ' (% ' #- ' (.!"- +(& &(,- + & ,.))%# +, -(+ ( + #, '(+ (&& ' (+ (1 , ., -" +#!# / ' + ,.+ #%#- - , ).' -.+ "(% , ' + $#'! 5 ( & '-+ ( + ( , '(- + $ #- ('%2 )+ ,, , ' '-, ,( #- )+(/# , .,"#(' ! #',- #&) 5 ( & #, '(/ #% % -"#'' + ( & & 2 ,. ,-#-..- -0( ," -, 0(.% ' -( " + -(! -" + 0#-" (. % ,# - ) (+ "(- !%. (1 , ,"(.% .%%2 %#' 0#-" 5 !! + - ( & + + -" & #' -2) , ( (1 " ,#&) % "#'! ( 1 #, -" &(,- (&&(' -2) , #- #, *.# $ ' ,2 -( & $ - #, .#%- (+ (' -#& ,"#))#'! -"(.!" #- #, ,-.+ 2 '(.!" -( ., (+ %('! - +& ,-(+ ! ' + ,"#))#'! - (',#,-, ( ,#'!% 0 %% , 0#-" -" %# (($ "#'! (' -" %('! ,,# " % & , " % % ( 1 #, "#'! %('! -" ,"(+- ,# -( -" %# ' (& , (. % 0 %% (1 (' %(, (- -" - -" )"(-( )+(/# ,"(0, ' (/ +,#3 (1 0" + -" -() ' (--(& !! + - ,)('! " , ' ,. ,-#-.(+ (. % -"# $ (++.! - ," - 0#-" ', 5 %( $, ( (.,-# ,)('! ( & (+ .,"#('#'! " (. % 0 %% (1 " , , ' %# -" - #- -(! -" + %#$ ,"( (1 + -#'! (1 0#-"#' (1 & $#'! #- ➺
Look out for your new Lion catalogues.
Editi tio on n
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Birmingham 0121 773 1230 info@lionpic.co.uk
LION South 020 8848 4558 south@lionpic.co.uk
www.lionpic.co.uk January 2013 57
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Something spe cial arriv viing iin Februaryiis y 2013... Vis i it us at the
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Hall 4 Stand C80 /C81
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ART BUSINESS TODAY
UK Sales: D & J Simons & Sons Ltd (London) (London).. Tel Tel +44 20 7749 8250 - joe.adepoju@djsimons.co.uk Valiani Support Suppo Group: ‘There to Help & Support’ - valianisg.uk@btinternet.com Valiani (Kilkenny). Tel Tel +353 56 777 0949 - info@scopasmouldings.com Rep. of Ireland Sales: Scopas Moulding (Kilkenny).
January 2013 61
BRANCH NEWS
Membership Assistant Nii Tackie reports on two of this winter’s best events to date
Dublin and London hold busy events Right: Photographer Enda Cavanagh (left) and Leszek Wolnik of Dublin’s Copper House Gallery, which hosted the Republic of Ireland event Far right: Martin Tracy GCF spoke at the London event about low-cost ways for retailers to promote themselves. Pictured here is a ‘frame tree’ that Martin’s business made for the Victoria Art Gallery, Bath, an imaginative project which generated extensive media coverage
'$$'/"& * ."."& - , & * $ 0"& +' " $ , ,' ,! * - +,+ "& ,! * ++ % $ ,' ! * / * /"&&"& * , "$ * *,"& * 1 0($ "& !'/ ! -+ + !"+ "% "& ,"'& * ,! * ,! & $ * +-%+ ' %'& 1 ,' (*'%', !"+ -+"& ++ ! * %"& '*#+!'( "& ,! *,"& %( +"+ ,! , 1'- ! . ,' * ,". /! & ,!"&#"& ' & /+ & $ + '* 0 %($ '$$'/"& + *" + ' +,'*" + '-, +" # $ . "& ,! $' $ % " *,"& +" & (* ++ * $ + *'-& (!',' ' !"%+ $ +-**'-& 1 '* & + 0($ "&"& ,! , ,"& ,!"+ *-", "+ /!1 ! ! +&5, , # & &1 +" # $ . "&
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What’s on in 2013?
Details of upcoming branch events, reports on past events and details of officers and regions can be seen in full at www.fineart.co.uk
COTSWOLDS
LONDON, INC MIDDX & SURREY
SOUTH WEST
REGIONAL ORGANISER
BRANCH MASTER
REGIONAL ORGANISER
Cath Friend GCF, Emerald Frames 07507 774017 12 Feb, 18 April, 27 June, 10 Sept, 12 Nov
Paul Webb GCF, Artwork Creations 020 8390 0205 20 Mar, 15 May, 17 July, 18 Sept, 27 Nov
Position currently vacant
EAST MIDLANDS
NORTHERN IRELAND
BRANCH MASTER
BRANCH MASTER
Andy Rossiter GCF, Artisand Framing and Art 01778 394664 13 March, 17 July, 9 October
John McDermott, Still Photography 02893 368682
. *1 '& $ , !'% % *+ ', ,' ." / ,/' 0!" ","'&+ '& ,-*"& /'*# 1 *,"+, %" -*(!1 & ,! ',! * 1 (!',' * (! * & . & ! + ,! & . + "& ,"& %'&+,* ,"'& ! + && / , * '$'-* /",! !"+ +, , ' ,! *, *-+ + && * & (*"&, ", '-, + !" ! )- $",1 " $3 (*"&, 5
WEST MIDLANDS REGIONAL ORGANISER
WESSEX NORTH EAST
NEW ZEALAND REGIONAL ORGANISER
Keith Stewart GCF CPF; +64 6 358 9014; TBA 62 January 2013
Louise Hill, Permajet 01789 739200 1 May, 8 Oct
REGIONAL ORGANISER
Maxwell Roberts, Headrow Gallery, 0113 269 4244 26 March, 25 June, 15 Oct
REGIONAL ORGANISERS (EASTERN)
Johanna Cruickshank, Framing Star, 01962 850430 and Suzanne Parker GCF, Appleshaw Frames, 01264 772251 20 Feb, 22 May, 2 Oct, 20 Nov ART BUSINESS TODAY
NEWS LETTERS
Letters and emails
Write to: The Editor, Art Business Today, 16-18 Empress Place, London SW6 1TT, UK annabelle@fineart.co.uk
Abbott Lawrence by GPA Healy. This 19th century painting and frame are shown before and after work by Oliver Brothers Art Restoration, Boston
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B2B
REPLYING TO A BOX AD? Email your contact details to sales@fineart.co.uk or fax 020 7381 2596. We will forward your details to the advertiser
BUSINESSES FOR SALE Pending retirement. An opportunity to acquire a successful framing business, small gallery and associated retail lines in prosperous Edinburgh suburb. Established +30 years with average (last 3 years) T/O + £140k and GP + £80k. The business / equipment / leasehold price - £94k+SAV. Training / support given if required. Reply to auricle@blueyonder.co.uk
Richard C O Lovesey Fine Art & Desktop Publishing. Personalised stationery, business cards, all in full colour. Products for artists: greeting cards, keyrings, notelets. Giclée printing. Mountcutting service. +44 (0)1507 600836 www.loveseyfineart.com The Association of Animal Artists invites artists to join for exhibition opportunities, workshops, field trips, AAA Art Rendezvous Days and the opportunity to work from life with the AAA En Plein Air Group. Please visit www.associationofanimalartists.com PRINTS AND ORIGINALS Fine art photography of London available in limited editions from Mr Smith World Photography. We supply homes and offices internationally. Call now to discuss bespoke collections. info@worldonfilm.com. 01992538899
AGENTS & JOBS Experienced picture framer. Busy Crowborough Gallery . One/two days per week. Flexible hours. Would suit retired person or parent returning to work. To apply, call 01892 610770 SERVICES Affordable giclée printing for galleries, framers and artists. Easy upload, trade discounts and great prices. Specialists in affordable canvas prints. Visit point101.com for more information and full price lists or call +44 (0)20 7241 1113 Digital artwork suppliers. High volume photographic restoration and enhancement services. Range of photo-to-art products available includes Caricatures, Pop Art, and Fantasy templates. Free to register. 0208 144 2472 or yasmin@photo-wonder.com Frame pricing software available for both Macs and PC's and in imperial or metric measurements. Powerful yet simple to use and easily adapted to suit all businesses. An indispensable tool for the modern framing business. Visit www.royallframing.co.uk or call Mike Royall GCF on +44 (0)1454 617022 Giclée printing for artists, photographers and framers. Top quality prints on fine art papers and canvas print specialists all at trade rates. Visit www.lucyart.co.uk or call +44 (0)1924 360226 National Acrylic Painters’ Association (1985) promotes through exhibitions the excellence and innovation of acrylic paint. Contact NAPA for membership details: 0151 639 2980, www.napauk.org, kjhnapa@hotmail.com 64 January 2013
MATERIALS & EQUIPMENT
TRAINING
Mounts4You. Online web based mount cutting service. www.mounts4you.co.uk Hardwood wedges for stretched canvases. Over 50% of 19th and 20th century stretched canavases have broken or missing wedges. We manufacture eight different size/thickness combinations of replacement hardwood wedges, £5.50 per set of ten plus £3.50 p & p per order. Try the Studio Selection:10 each, 4 useful sizes, £23.50 post paid and save £2. Tel 01603 743374 with credit/debit card details. Leveton Studio, Orman House, 17a Grove Avenue, New Costessey, Norwich, NR5 0JD Stretcher bars and canvases made to measure in the UK. Fast turnaround. Softwood and hardwood bars. Any size from 200mm to 3000mm. Print stretching service. Made by the UK’s leading manufacturer. For a catalogue call us now on +44 (0)121 2480030. www.harrismoorecanvases.co.uk
Applegarth Framing, Derbyshire. Individual framing training, beginners to advanced, courses tailored to suit students’ requirements. Contact Mary Evans GCF Adv on 01283 703403 or mary@applegarthframing.co.uk Art of Framing Training School. www.fringearts.co.uk or call Lyn Hall GCF Adv to request prospectus. Flexible training to suit your needs. Accommodation available. Based outside Guildford/Farnham. Call (01483) 810555 Atkin Framers Ltd – Individual/joint tuition on all aspects of picture framing offered to new and experienced framers. Fine Art Trade Guild and ILA Scotland accredited. Call Richard 07821 918 476 www.atkinframers.co.uk Down School of Picture Framing. ALL courses accredited by the Fine Art Trade Guild. Call Steven McKee GCF Adv 028 9269 3807 / 07834 787487 downschoolofpictureframing.co.uk Harlequin Frames. Framing tuition tailored to individual needs. Courses fully accredited by the Fine Art Trade Guild. Contact Mal Reynolds GCF Adv. on 01673 860 249 or Mal@harlequin-frames.co.uk Hedgehog Art & Framing is a Fine Art Trade Guild accredited trainer. Basics to advanced, worldwide training on your premises. Over 500 students to date. Roy Rowlands GCF 01527 876293, training@hedgehog-art.co.uk In a Frame - Individual framing training by a qualified GCF (Hertfordshire/Essex borders). Courses fully accredited by the Fine Art Trade Guild. Call Richard Williams GCF on 01279 260069, www.inaframe.co.uk
Daler Rowney inspiring creativity since 1783 For all mountboard requirements, please contact: Tom Hopper Key Account Manager - Framing tom.hopper@daler-rowney.com
ART BUSINESS TODAY
NEW To advertise here email info@fineart.co.ukNEWS B2B
UK
A practical introduction to water and oil gilding in an intensive 3-day course with an optional 4th day covering antique frame restoration. Courses held in London, Oxford, Salisbury, Newark, Hastings and Scotland. www.gildingcourses or call Jan Pike on 01424 754104 or 07973 732184 Northern Framing School, Sheffield. Run by trainer and author Pete Bingham GCF. All aspects of framing, including GCF refresher courses and 4-day beginner course. 0114 245 1547 or pete-bingham@hotmail.co.uk Royall Framing (Bristol). Individual or joint tuition is offered by Mike Royall who's been a GCF since 1994 and is the only framing trainer in the UK who’s also a qualified adult education teacher. All courses are fully accredited by the Fine Art Trade Guild. For more information visit www.royallframing.co.uk or call Mike on +44 (0)1454 617022 Sophie Brown Conservation Framing. Registered GCF tester in Australia. Individual tuition from basic to advanced framing. The emphasis is on conservation. www.conservationframing.com.au +61 2 9518 0624 Sports Framing offer training from basics up to GCF standard. I day engineering courses on the Morsø. Oldham, Lancs. www.sportsframing.co.uk
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Call Moira on 020 7381 6616 to order
GILDING COURSES
APRIL 2013 DEADLINE Please send coupon and payment by 8 March to: Art Business Today, 16-18 Empress Place, London SW6 1TT, UK ■ CLASSIFIED (TEXT ONLY) 30 words: £35 + VAT (FREE to Guild members). 50p per word thereafter. Box number £10 + VAT, Guild members £5 + VAT ■ BOXED CLASSIFIED Box: £55 + VAT per 60mm (£40 + VAT to Guild members) + £5 for picture or box no YOUR LISTING ________________________________
Harlequin Frames, Lincolnshire. Individually tailored textile framing workshops. Contact Mal Reynolds GCF Adv to discuss details 01673 860249 or e-mail mal@harlequin-frames.co.uk
School of Framing. A range of courses available at a pace to suit each level to allow students to enjoy and absorb what is taught. Courses take place at venues all over the UK and are accredited by the Fine Art Trade Guild. www.ukschoolofframing.com, 01494 459545 Wessex Pictures Framing School (est 1987) offers training to novices and experienced framers. It is recognised by the Fine Art Trade Guild. The 5-day course in Leatherhead is £395 + VAT. Phone Garry White GCF, 0845 456 9970
Guild Commended Framer Study Guide
Published by the Fine Art Trade Guild Researched, edited and compiled by Annabelle Ruston and Fiona Ryan GCF
Supported by Conservation by Design
Call Moira on 020 7381 6616 to order ART BUSINESS TODAY
________________________________ ________________________________
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Annabelle Ruston
The indispensable part of every framer’s training
________________________________
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Conservation Framing
The GCF Study Guide
________________________________
A Fine Art Trade Guild publication
Conservation Framing by Annabelle Ruston is published by the Fine Art Trade Guild with the support of Conservation by Design. 128pp; paperback; colour photographs; £12.99 (£11 to members), plus £2 p+p. Contact Moira Sanders on 020 7381 6616 or moira@fineart.co.uk to order
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LAST WORD
Friendly framing
Sue Charalambous (left) and Becky Chapman
What’s the back story? ! )!0 3$%(! 3+.'%*# "+. ". )%*# 1/%*!// !(/!3$!.! %* 1..!5 1! $ !!* %* .!0 %( (( $!. (%"! * $ (3 5/ 3 *0! 0+ +3* $!. +3* /$+, * 3! +0$ $ /1 /0 *0% ( ". )%*# !4,!.%!* ! !; 3+.'! 0+#!0$!. "+. "+1. 5! ./ /+ '*!3 ! $ +0$!. ,.!005 3!(( ! (++'! (( +2!. 1..!5 "+. ,.!)%/!/ * 1/%*!// +,,+.01*%05 ! "+1* 0$%/ /$+, 0$ *'/ 0+ / (!/ .!, 3$+ 0+( 1/ +10 ". )!. 3$+ 3 / /!((%*# 1, * .!0%.%*# ! % *;0 15 $%/ 1/%*!// +. !-1%,)!*0 3! &1/0 0++' +2!. 0$! .!*0 ! $ 0+ 0+0 ((5 .!"1. %/$ 0$! /$+, * 0$! ( ' +# ((!.5 * )! %/ +1./ ! +1#$0 /! +* $ * ". )%*# !-1%,)!*0 0$ 0 3! / 3 2!.0%/! "+. / (! What do you sell? +10 ,!. !*0 +" +1. 01.*+2!. %/ ". )%*# 10 3! (/+ /!(( ,.%*0/ #%"0/ !. )% / . / * (+0 +" &!3!((!.5 1. %/ 0$ 0 ,!+,(! * +)! $!.! * "%* /+)!0$%*# (%00(! %0 %""!.!*0 *+0 %),+.0! ) // ,.+ 1 ! ,.+ 1 0/ 5!0 +1. ,.% !/ .! /0%(( ""+. (! ! /0+ ' 3+* !."1( . *#! +" &!3!((!.5 0 1* !. 8 ! !2+0! (+0 +" 0%)! * !*!.#5 0+ /+1. %*# /0+ ' 3! 2%/%0 " %./ * .! (3 5/ +* 0$! (++' +10 "+. *!3 .0%/0/ * ) '!./ +3 3! $ 2! .!,10 0%+* /1,,(%!./ #!0 %* 0+1 $ 3%0$ 1/ 0++ ! /!(( (+0 +" 3+.' ".+) (+ ( .0%/0/ * . "0/,!+,(! /+)! 1/0+)!./ , .0% 1( .(5 (%'! 0$! % ! +" /1,,+.0%*# 0$! (+ ( .0 / !*! ! /!(( )+.! ,.%*0/ 0$ * +.%#%* (/ * (+ ( .0%/0/ 0!* 0+ /1,,(5 0$!/! +* 1. . / .! (( .05 * /!(( "+. 1, 0+ 8 3$% $ %/ .! /+* (! 72! $1)+.+1/ %) #!/ 5 .5 1*0 * ) +"0 .! /!((%*# 3!(( +)! +" +1. . / .! !/%#*! 5 ".%!* / * .!*;0 2 %( (! !(/!3$!.! 3$% $ 1/0+)!./ (%'! Who is your target customer? $!.! .! (+0 +" +""% !/ * 1/%*!//!/ %* ! 0$!.$! 3$% $ +1*0/ "+. +10 ,!. !*0 +" +1. 1/0+)!./ + ( +""% ! 3+.'!./ 0!* 0+ ! 5+1*# * $ 2! %/,+/ (! %* +)! 10 3$%(! 0$!5 + 15 .0 0$!5 +*;0 3 *0 0+ /,!* (+0 3$% $ %/ 3$5 3! "+ 1/ +* 66 January 2013
BECKY CHAPMAN and SUE CHARALAMBOUS who founded The Black Dog Gallery in Leatherhead ten years ago, attribute their success to their friendly welcoming approach, personal service and a range of products that isn’t available all over the high street ,.%*0/ %* ! 0$%/ %/ 3+.'%*# 0+3* 3! .! 1/%!. 1.%*# 0$! 3!!' 0$ * 0 3!!'!* / /+ 3! (+/! +* 1* 5 ! 0 .#!0 (+ ( .!/% !*0/ / 3!(( / 1/%*!//!/ ! 2!.0%/! %* / $++( * $1. $ ) # 6%*!/ / 3!(( / (+ ( %.! 0+.%!/ * .!#%+* ( ,1 (% 0%+*/ ! 0.5 0+ #!0 ! %0+.% ( +2!. #! / 3!(( ! '5 %/ 2!.5 %*2+(2! %* 0$! ! 0$!.$! . ) !/0%2 ( 3$% $ %/ * !4 !((!*0 *!03+.'%*# +,,+.01*%05 / (+ ( ,!+,(! ".+) (( 3 ('/ +" (%"! 0 '! , .0 * /1,,+.0 0$! !2!*0 ! )!!0 $1#! . *#! +" ,!+,(! 0$.+1#$ 0$! "!/0%2 ( 3$% $ %/ %*2 .% (5 #++ "+. 1/%*!// What about promotion? 1. ,,.+ $ 0+ ,.+)+0%+* %/ :/+"0(5 /+"0(5; 0;/ )+.! +10 1%( %*# .!( 0%+*/$%,/ 3%0$ 1/0+)!./ ) *5 +" 3$+) .! %* .! % (5 (+5 ( 0$ * ##.!//%2!(5 /!!'%*# *!3 +*!/ $! / )! #+!/ "+. .+3/!./ %* 0$! /$+, 0$!.!;/ *+ ,.!//1.! 0+ 15 &1/0 ".%!* (5 #.!!0%*# ! ,.+ 1 ! %/ +1*0 2+1 $!./ %* 0$! .1* 1, 0+ $.%/0) / 0+ !* +1. #! ,!+,(! 0+ 2%/%0 1/ * 0$!/! .! %* (1 ! %* (+ ( ,1 (% 0%+*/ ! $+( &!3!((!.5 / (!/ 0 0$! !* +" ! $ /! /+* 3$% $ 3! &1/0 ,1 (% %/! 2% 0$! + . +10/% ! * *+0$!. +*! %* 0$! 0+3* !*0.!
! $ 2! /! +* .5 /%0! 3! .! *+0 %* 0$! 0+3* !*0.! 10 3! !*!"%0 ".+) , //%*# 0. ! 1! %/ .%((% *0 0 .!//%*# 0$! 3%* +3 * .! 0%*# %/,( 5/ 3%0$%* 0$! /$+, 9 /$! 3+.'! "+. ..+ ;/ "+. 5! ./ * 0$!/! 00. 0 (+0 +" 1/0+)!./ !. 3%* +3/ .! 0$!)! !%0$!. .+1* +(+1./ +. /! /+* ( !2!*0/ /1 $ / ((+3!!* 0$!.;/ 5 +. (!*0%*!;/ 5 What type of framing do you sell? ! .! '!!* 0+ ,.+)+0! 0$! !*!"%0/ +" +*/!.2 0%+* ". )%*# 0$+1#$ 3! /$+1( ,.+ (5 /0 .0 ,1/$%*# /,! % (%/0 #( // %0 )+.! ! .! !%2! .!#1( . "(+3 +" *!! (!,+%*0/ "+. ". )%*# * 3! (%'! 0+ ( ! 0$!/! ,.+,!.(5 2!. 0$! ( /0 5! . 0$! *1) !. +" /,+.0/ /$%.0/ $ / ! (%*! 3! 3!.! ". )%*# +10 +*! 3!!' ( %* 3$%0! * ( ' ". )!/ .! " /$%+* (! 3! $ 2!*;0 /!!* .!01.* 0+ ! +. 0%2! /05(!/ * #+( %/ (!// ,+,1( . 0$ * %0 3 / $!* ,!+,(! +)! 0+ 1/ "+. ". )%*# 0$!5 '*+3 0$ 0 0$!5;(( ! $ .#! " %. ,.% ! ! ,.% ! +1./!(2!/ +* !%*# ".%!* (5 ,,.+ $ (! * ""+. (! 3$% $ %/ 3$5 +1. 1/0+)!./ '!!, +)%*# ' $!5 '*+3 0$!5 3+*;0 ! , 0.+*%/! +. +2!. $ .#! ● 333 0$! ( ' +## ((!.5 + 1' ART BUSINESS TODAY
Meet, learn, celebrate Join us for an unforgettable weekend where you will ‘meet, learn and celebrate’. The Art & Framing Convention UK includes the Guild Artist exhibition, a full programme of seminars and masterclasses and the black-tie Awards Dinner. It is the perfect combination of business and pleasure. The historic spa town of Harrogate is a great place for guests and partners from outside the industry to visit, so why not make a weekend of it? Tickets cost just £95 + VAT per person for those sharing a room, which includes B&B, a three-course dinner and the drinks reception
Sponsored by:
The Art & Framing Convention UK is organised by the Fine Art Trade Guild The 21st awards weekend takes place on Saturday 11 and Sunday 12 May 2013 at The Old Swan Hotel, Harrogate Download a booking form at www.fineart.co.uk, email louise@fineart.co.uk or call 020 7381 6616