AND
WWW.FINEART. CO.UK MEDIA PACK 2013 OPPORTUNITIES • RATES • SPECIFICATIONS • DEADLINES
“ABT is a well respected, quality publication and a great way to communicate with the industry. We are happy to continue our ongoing partnership” MARIE ANNE LEONARD ART ON THE STREET
“Due to the diversity of the ABT audience and the commitment from the publishing team, we are proud to advertise in their great title”
“Informative, topical and in touch with all aspects of the framing industry. We regularly receive a fantastic response from customers to both articles and advertising in ABT” PAULINE HUTC H I N S O N MARKETING MANAG E R , A RQA D I A
IAN W I N D E BA N K , PE R M A J E T
“Advertising in Art Business Today has helped deliver an outstandingly successful year for Valiani”
“ABT covers a good mix of all aspects in the industry and it has provided me with knowledge from areas I wasn’t aware of.”
N I CO VA L I A N I VALIANI SRL
JULIE CROSS CONTEMPORARY FINE ART
MAKING YOUR BUSINESS STAND OUT Art Business Tod ay, 16-18 Empress Pl a ce, London SW6 1TT, UK Tel: +44 (0) 20 7381 6616 Fa x : +44 (0) 20 7381 2596 Email: sales@finea rt. co.uk w w w. a rt b u s i n e s s today. co. u k
INDISPE N S A B L E, AWARD-WINNING • 50:50 RATIO OF EDITORIAL TO ADV E RTISING
ADVERTISE IN ART BUSINESS TODAY TRIED AND TRUSTED
TIMED RIGHT
FRESH CONTACTS
Founded 1905, Art Business Today is not only the oldest UK magazine for the art and framing sector, it is also the industry’ s only award-winning magazine. Promote your products to a dedicated, discerning readership.
Art Business Today, published five times a year, advertises your products when it matters most. Our January and August issues are published at least two weeks ahead of the UK’s Spring Fair International and Autumn Fair International – at the very moment readers are selecting new ranges. April hits the doormats as the crucial spring season gets underway, and in June we highlight your products alongside the industry’s brightest and best in our special Art & Framing Industry Awards issue. In October, we place your products on our readers’ shopping lists as they make their final Christmas stock purchases.
Be assured, we keep our mailing list fresh by regularly adding the details of visitors to the art and framing sector of Spring Fair International in Birmingham, as well as buying in other relevant third-party lists.
THE RIGHT AUDIENCE
Art Business Today is also published online. This means a wider, worldwide reach and increased exposure for any advertising. Readers can click onto web links within the adverts to be directed straight through to your website. Art Business Today can also be found on Facebook and Twitter. Wide-ranging, in-depth, practical – our readers stay with us because Art Business Today offers more!
EDITORIAL INTEGRITY At Art Business Today, we guarantee a 50:50 balance between editorial and advertising as a minimum, so your advertisement always appears alongside features, not another company’s marketing message.
THE INDUSTRY LEADER Readers turn to Art Business Today for authoritative, in-depth coverage of news and trends. • First with news on company moves, product launches, the trading picture and industry standards. • First with interviews of key players, trendsetters and policymakers. • First for international news – the latest developments worldwide. • Focused on the bottom line, with dedicated sections on business, art and framing.
ABT is read by: artists, gallery owners, bespoke and contract framers, art materials’ suppliers & retailers, printers, conservators, publishers, interior designersand trade suppliers and your customers are our readers! Art Business Today has an average circulation of 3,000 with a pass-on readership of 12,000 key industry contacts.
RESPONSIVE READERSHIP Our recent survey to all ABT readers revealed that unlike many magazines and media platforms out there half of ABT readers have responded to an advert, the majority of ABT readers don’t read any other art and framing magazines and that readers see the ads as part of the informative and relevant content ABT provides.
ONLINE PRESENCE
Art Business Today has advertising packages to suit alll budgets. To book, complete the form overleaf, telephone +44 (0) 20 7381 6616 or email: sales@fineart.co.uk
ADVERTISING RATES 2013
ABT BOOKING FORM PLEASE DETACH
Front cover INCLUDES P 3 Double page spread
PAGE RATE £2390 £2905
GUILD MEMBER RATE £1890 £2145
Inside front cover Outside back cover Inside back cover
£1905 £1905 £1905
£1495 £1495 £1495
Full page Half page Quarter page
£1645 £955 £525
£1265 £735 £405
Product news
£150
£80
PLEASE TICK
JAN
APR
JUN
AUG
OCT
3/12 2012
25/2
29/4
24/6
27/8
14/1
25/3
28/5
29/7
30/9
Front cover INCLUDES P3 Double page spread Inside front cover Outside back cover Inside back cover Full page Half page Quarter page
Classified – Display (up to 60mm) £55
£40
(Add a picture or box number for an additional £5)
Classified – Text: first 30 words £35
FREE
(plus 50p per word thereafter)
Inserts per 1000 (60g or less)
Product news Classified DISPLAY Classified TEXT
£250
£175
Less than 60g, must be machine insertable
Inserts per 1000 (60g or less)
S E RI ES DIS CO U N TS
Copy by
3 adverts SAVE 5% 4 adverts SAVE10% 5 adverts SAVE 15%
Publication
* UK advertisers, please note all prices are net of VAT
TECHNICAL SPECIFICATION Full page (A4) Trim size 297 x 210 mm Whole page bleed 303 x 216 mm Re c. ty pe are a 277 x 190 mm
Half page ve rt i ca l With bleed 303 x 108 mm (3 mm bleed on 3 sides) No bleed 262 x 90 mm Re c. ty pe are a 252 x 80 mm
I would like to reserve the above ad space(s) and I agree to Terms & Conditions OR please call me to discuss my advertising and editorial requirements in more detail (NB editorial information is included at the editors’ discretion) I am a member of the Fine Art Trade Guild Contact ________________________________________ Company ______________________________________ Address ________________________________________ ______________________________________________ ______________________________________________
Half page hori zo nt a l With bleed: 216 x 143 mm (3 mm bleed on 3 sides of ad)
Qu a rte r page 125 x 85 mm
No bleed: 180 x 125 mm Re c. ty pe are a : 170 x 115 mm TERMS & CONDITIONS OF BOOKING All adve rtising boo kings must be co n f i rmed in writing and are subject to the fo l l owing te rms and co n d i t i o n s : 1 . You must notify us in writing 28 days be fo re the deadline date if yo u need to ca n cel for any re a s o n . Fa i l u re to do so will result in a charge of 50% of the space boo ki n g. 2 . Please supply a colour proof with your digital files. If we do not re ce i ve this proo f, then we cannot ensure your sat i s f a ction with the published a dve rt i s e m e nt and cannot be held re s ponsible for discrepancies of co l o u r. 3 . For new adve rtisers and for classified/Prod u ct News boo ki n g, p ay m e nt is pro - fo rma in adva n ce of publicat i o n ; o t h e rwise invo i ces will be issued a fter the publication has been mailed and we re q u i re pay m e nt within 30 d ays of the invo i ce date. Se ries boo king pay m e nts must be up to date to e n s u re the running of subsequent ads. Ag e n cy commission will be d i s a l l owed on all ove rdue invo i ce s.
________________________________________________ Postcode ______________________________________ Tel ____________________________________________ Fax ____________________________________________ E-mail__________________________________________ I confirm the booking as indicated (signature) ______________________________________________
SEND TO Art Business Tod ay 16-18 Em p ress Pl a ce, London SW6 1TT, U K Tel +44 (0) 20 7381 6616 Fax +44 (0) 20 7381 2596 Email s a l e s @ f i n e a rt. co. u k
WEB BOOKING FORM PLEASE DETACH All website advertising spaces are charged at a standard £50 per year. A horizontal banner can be placed along the bottom of any content page. Vertical banners can be placed underneath the left hand menu boxes. PLEASE TICK
Horizontal banner £50 per year Vertical banner £50 per year * UK advertisers, please note all prices are net of VAT
Please specify preferred page(s): ______________________________________________ ______________________________________________ ______________________________________________ Advert spaces are available on a first come, first served basis. If the page you have specified is already booked, we will let you know when it becomes available and suggest suitable alternatives. Adverts can be replaced on a monthly basis if desired. I would like to reserve the above ad space(s) and I agree to Terms & Conditions OR please call me to discuss my advertising in more detail I am a member of the Fine Art Trade Guild Contact ________________________________________ Company ______________________________________ Address ________________________________________
WWW.FINEART.CO.UK ADVERTISING THE RIGHT AUDIENCE FORYOUR BUSINESS Advertising on www.fineart.co.uk gives you unique access to the art and framing trade. It is the home of the Fine Art Trade Guild, an international organisation representing all those in the art, framing and printing business. The Guild’s 102 years of expertise in this industry ensures that the website is a trusted source of information on all aspects of the industry. The website was revamped and relaunched in 2012 which has led to improved duration spent online and number of pages viewed. The website holds vital information, not found anywhere else online. Advertisers can choose between consumer and trade pages, meaning that you can target your advertising to the right audience, something not offered by many other media platforms. Online advertising is fully measurable, you can easily track the effectiveness of your campaign. Advertising on www.fineart.co.uk is highly affordable; our prices mean that you can sustain an ongoing campaign which will allow you to see measurable results.
“As a professionalartist,I value my membership tothe Fine ArtTrade Guild.One ofthe benefits of Guild membership is having my own page and gallery onthe website and I supplement this with banner advertising. I know that I am targeting allthe right people and I use screen shots of the ads tomarket myself.It shows I am serious and professional and gives my work exposure to a wider audience than I could reachotherwise.” ANNE CO R L E S S , W W W. A N N E CO R L E S S . CO M
TECHNICAL SPECIFICATIONS
______________________________________________ ______________________________________________ Postcode ______________________________________ Tel ____________________________________________
Pop under banner 960w x 160h pixels
Fax ____________________________________________
Skys c ra per banner 240w x 600h (max) pixels
E-mail__________________________________________
Optimum DPI 72 - 96 maximum
I confirm the booking as indicated (signature) ______________________________________________
SEND TO Art Business Tod ay 16-18 Em p ress Pl a ce, London SW6 1T T, U K Tel +44 (0) 20 7381 6616 Fax +44 (0) 20 7381 2596 Email s a l e s @ f i n e a rt. co.uk
We offer a banner design service,this is an additional £50 + VAT Te rms and conditions of boo ki n g All boo kings must be co n f i rmed in writing either via po s t, fax or email. All adve rtisers must pay for all adve rts boo ked be fo re they can go live. Please supply your adve rt or images and text for us to design the adve rt in g ood time for the co m m e n ce m e nt of the time slot you have boo ke d. The adve rtiser is re s ponsible for ensuring that the file(s) provided are suitable for web use and for checking the quality and positioning of the adve rt afte r it has gone live. Adve rts will be re m oved at year end unless pay m e nt has been re ce i ved to re n ew the boo ki n g. * UK advertisers, please note all prices are net of VAT