2014 EP Insider
Vol. 01
2014 EP Insider
02
Who We Are Educational Partnerships programs simulate professional studio environments and expose students to a broad spectrum of industries, global cultures and professional practices.
20
04 Message
Engagement with industry has been a critical element of the student experience since Art Center was founded in 1930. These messages share our leadership’s point of view.
32
Vol. 01
06
Sponsored Projects This flagship program gives partners the opportunity to sponsor studios in which select groups of upper-term undergraduate and graduate students work in multi-disciplinary teams to explore a broad range of topics.
34
DesignStorm
DesignFlash
How to Get Involved
DesignStorms are 3-day immersive workshops that leverage Art Center’s skilled faculty, with the support of our sponsors’ expertise, to guide mutli-disciplinary teams of upper-term students through an intensive design process.
DesignFlashes are one-week design challenges that simulate entrepreneurial or freelance work by allowing students to work independently on real issues facing start-up organizations and new brands.
Educational Partnerships programs benefit our partners, faculty and students. Learn more about these benefits, key dates, and how to sponsor a program.
COVER Special Olympics World Summer Games Sponsored Project, Host Department: Environmental Design, Summer & Fall 2014.
EP Insider is published by the Office of Educational
Copyright ©Art Center College of Design. All rights reserved. Art Center, Art Center College of Design, and DesignStorm are trademarks of Art Center College of Design.
•
Educational Partnerships Executive Director: Elizabeth Collins Director, Sponsored Projects: Regina Dowling-Jones Director, Exchange & Study Away: Hannah Huang Project Management: Christine Hanson Senior Coordinator: Ronit Droker Senior Coordinator, Educational Partnerships and Study Away Programs: Mariette Thomas
Product Design Student Thomas Kong participating in the SHE DesignStorm
Partnerships, Art Center College of Design. Art Center College of Design 1700 Lida Street, Pasadena, CA 91103 www.artcenter.edu
Design Brand Identity and Book Design: Tomo Ogino Web Design: The Rare Studio Photography ©Art Center College of Design, Educational Partnerships, Designmatters, Alex Aristei, Stella Kaninina, Takayuki Mark Kasuya, Lucia Loiso, and Tomo Ogino
Student works reproduced or referenced in this publication are for educational purposes only. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage or retrieval system, without written permission of the publisher. Contact Educational Partnerships partnerships@artcenter.edu 626.396.2430 www.artcenter.edu/partnerships Art Center College of Design 626.396.2200 www.artcenter.edu 1700 Lida Street, Pasadena, CA 91103
Educational Partnerships, Art Center College of Design
EP INSIDER 2014
02
Educational Partnerships fosters global competency and facilitates experiential learning by bridging academic and professional practices. Since Art Center was founded in 1930, engagement with industry has been a critical element of the student experience. Industry collaborations take on a variety of forms, but the intention and promise is always the same: high-quality, professional experiences that bring current industry challenges and opportunities into the classroom and provide students the context for imagining future solutions. EP Program Statistics for 2014
21 23 300 Partners
Projects
Student Experiences
• Environmental Design Student Laura Valseca.
04
EP INSIDER 2014
Educational Partnerships, Art Center College of Design
It is our privilege and responsibility to create opportunities for meaningful collaboration that benefit both our industry partners and our students. Message from the President The spirit with which Art Center was founded—to provide students the practical skills they need for professional success—is reflected in numerous partnerships that bring relevant industry assignments into our classrooms every day. Working with a vast network of companies and organizations, Art Center's Office of Educational Partnerships offers an average of 25 projects and workshops each year that expose students to a broad range of industries and topics. It is our privilege and responsibility to create opportunities for meaningful collaboration that benefit both our industry partners and our students. Industry engagement in the classroom often leads to stunning portfolio work on the part of our students as well as to internships and a variety of career opportunities. Many professional relationships begin during a critique for a sponsored project or DesignStorm, and it is especially gratifying when our alumni return as sponsors. I’m delighted to share with you the first EP Insider, an annual review of Art Center’s educational partnerships, to offer a sense of the range of creativity and ingenuity taking place in this part of our curriculum. I hope you will be inspired, as I am, by the work of our students and by the profound educational experience realized through these opportunities. Dr. Lorne M. Buchman President, Art Center College of Design
• Photo credit: Photography and Imaging Student, Takayuki Mark Kasuya.
05
EP INSIDER 2014
06
Educational Partnerships, Art Center College of Design
Our flagship program gives partners the opportunity to sponsor studios in which select groups of upper-term undergraduate and graduate students work in multidisciplinary teams to explore a broad range of topics. Sponsored Projects have evolved over the years, but the intention and promise is always the same: high-quality, professional experiences that bring current industry challenges and opportunities into the classroom and provide students the context for imagining future solutions.
• Transportation Design Student, Ken Nagasaka, JD Components Sponsored Project, Summer 2014.
• Transportation Design Student, Chun-Kai (Cedric) Lui, Toyota and Clemson University Sponsored Project, Spring 2014.
07
• Interaction Design Student, Kelly Weldon, Ford Sponsored Project, Spring 2014.
Sponsored Projects test students’ leadership and collaborative skills like no other pedagogical model can. James Meraz, Environmental Design Faculty
EP INSIDER 2014
08
Educational Partnerships, Art Center College of Design
01
Ford Motor Company
The Driving Experience of the Future
TERM
Spring 2014 Project BRIEF
What does it mean to drive a car that is smart, connected and responsive? Innovating from the “inside out,� exploring possibilities from augmented reality to touch sensitive fabrics, students developed holistic interior concepts based on the driver that satisfies, delights and redefines the ride. Faculty Maggie Hendrie Cory Grosser Marek Djordjevic Host Departments Interaction Design Transportation Design
09
02
Honda Research Americas
Redefining the HRA Brand
TERM
Spring 2014 Project BRIEF
Graphic design students were challenged to develop a strong, bold and cool brand identity to be used to create the sense of team pride, of a creative R&D culture driven by the desire to design dynamic engineering solutions for the future. Faculty Simon Johnston Host Department Graphic Design
EP INSIDER 2014
10
Educational Partnerships, Art Center College of Design
03
Toyota & Clemson University
Youth-Oriented Utility Vehicle
TERM
Spring 2014 Project BRIEF
What do active young people need in a utility vehicle? Transportation design students created concepts to answer this question for Gen Z in the year 2020. Faculty Dave O’Connell Geza Loczi Candice-Leigh Baumgardner Host Department Transportation Design
11
04
UCLA Business of Science Center
Innovating Medical Devices
TERM
Spring 2014 Project BRIEF
In partnership with a diverse group of UCLA students (bioengineering, pre-med, MBA), Art Center students conceived of new medical devices and services based on field research at UCLA Hospitals and the Venice Family Clinic. Faculty Jeff Higashi Host Department Product Design
EP INSIDER 2014
12
Educational Partnerships, Art Center College of Design
05
Dell
Mobile Computing for the Creative Professional
TERM
Spring 2014 Project BRIEF
An investigation of the future of mobile computing engagement and ecosystems for the mobile creative professional. Faculty Jeff Higashi Brian Boyl Todd Masilko Host Departments Product Design Graphic Design
13
06
J.D. Components
Innovations in Electric Mobility
TERM
Summer 2014 Project BRIEF
Transportation Design students were challenged to design innovative 2-wheel or 3-wheel electric vehicles. Faculty Marek Djordjevic Gaylord Eckles Candice-Leigh Baumgardner Host Department Transportation Design
15
07
Special Olympics
Branding the 2015
TERM
Summer & Fall 2014 Project BRIEF
A two-term project to design a branded experience for all participants and visitors to the 2015 Special Olympics World Summer Games in Los Angeles. Faculty Dewi Schoenbeck Michael Neumayr Cody Clark Host Department Environmental Design
EP INSIDER 2014
16
Educational Partnerships, Art Center College of Design
08
Chatgame
Future of Mobile Interaction
TERM
Fall 2014 Project BRIEF
The future of mobile remote video conferencing and how North American consumers will incorporate this technology into their daily lives. Faculty Andy Ogden James Chu Host Department Graduate Industrial Design
17
09
Chrysler
Classics Within Reach
TERM
Fall 2014 Project BRIEF
Beautiful transportation with timeless design, attainable to a broad range of customers. Faculty Marek Djordjevic Candice-Leigh Baumgardner Richard Kong Host Department Transportation Design
EP INSIDER 2014
18
Educational Partnerships, Art Center College of Design
10
GRAMMY Museum
The Redesign of the GRAMMY Museum Lobby
TERM
Fall 2014 Project BRIEF
Environmental Design Students explored the redesign of the GRAMMY Museum Lobby thereby redefining the arrival experience for visitors at this outstanding music venue. Faculty Kenneth Cameron Yo Oshima Host Department Environmental Design
19
11
HTC
Digital Courtship: The Future of Intimacy
TERM
Fall 2014 Project BRIEF
Following a DesignStorm, this project investigated how the next generation is going to express their emotions towards each other and the tools that will facilitate or enhance their experiences. Faculty Jeff Higashi Brian Boyl Host Departments Product Design Graphic Design
EP INSIDER 2014
20
Educational Partnerships, Art Center College of Design
12
Metal Finishing Association of Southern California (MFASC)
Bright Design Challenge
TERM
Fall 2014 Project BRIEF
This annual project offers students from multiple disciplines the opportunity to gain in-depth knowledge of various metal finishing technologies and challenges them to imagine new applications and create innovative designs. Faculty Krystina Castella Catherine Maclean Host Department Integrated Studies
22
EP INSIDER 2014
Educational Partnerships, Art Center College of Design
DesignStorms are 3-day immersive workshops that leverage Art Center’s skilled faculty, with the support of our sponsors’ expertise, to guide mutli-disciplinary teams of upper-term students through an intensive design process. Over the course of the three days, the teams apply various methodologies to identify areas for deeper exploration and reveal new opportunities related to the topic at hand.
23
• Product Design Student, Junyong Park presenting during Eastman DesignStorm, Spring 2014.
DesignStorms are a ton of fun and really capture the instinctive nature of our students to innovate and create at a very high level. Jeff Higashi, Product Design Faculty
• Group shot, HTC DesignStorm, Summer 2014.
• Lawrence Chang (Graphic Design), Annie Shin (Environmental Design), Felix Hoyos-Trauttmansdorff (Product Design) participating in the Visa DesignStorm, Summer 2014.
EP INSIDER 2014
24
Educational Partnerships, Art Center College of Design
01
Microsoft
Inspired by the movie “her”
Dates
January 28–30, 2014 Project BRIEF
Using the movie “her” as a starting point, students explored how human relationships, expressions and interactions will intertwine with technology in the future. Faculty Todd Masilko Nadine Dabby Ming Tai
25
02
Sustainable Health Enterprises (SHE) & Designmatters
Material Innovation & Product Development
Dates
March 11–13, 2014 Project BRIEF
Students developed commercial products in a broad range of categories that are feasible utilizing banana fibers and other parts of the banana tree with the goal to create a revenue stream to support SHE social enterprises for women across the globe. Faculty Sherry Hoffman Candice-Leigh Baumgardner Krystina Castella Dice Yamaguchi
EP INSIDER 2014
26
Educational Partnerships, Art Center College of Design
03
Eastman Innovation Lab
The Future of Prosthetics
Dates
February 11–13, 2014 Project BRIEF
In collaboration with Paralympic athlete Blake Leeper, students endeavored to answer the question, “How can the design and functionality of prosthetics be improved for both everyday living and competitive athletics?” Faculty Karen Hofmann Fridolin Beisert Pascual Wawoe Marshall Hamachi
27
04
Visa
Envision the Future of Payment
Dates
June 10–12, 2014 Project BRIEF
Students created experiences and products that will inform and influence how people everywhere will conduct payments in the future. Faculty Todd Masilko James Chu Simon Johnston
EP INSIDER 2014
28
Educational Partnerships, Art Center College of Design
05
HTC
Digital Courtship: The Future of Intimacy
Dates
July 8–10, 2014 Project BRIEF
How will the next generation express their emotions towards each other? Students developed tools and systems that will facilitate and enhance the experience of relating and sharing emotions. Faculty Sherry Hoffman Nadine Dabby Jeff Higashi
29
06
Sherwin Williams
Beyond Paint?
Dates
June 10–12, 2014 Project BRIEF
The process we use to protect and beautify a room has remained largely unchanged over the last century. Students explored new and innovative approaches to changing a room from painting to projection and beyond. Faculty Gerardo Herrera Ming Tai Penny Herschovitch
30
EP INSIDER 2014
Educational Partnerships, Art Center College of Design
Many Art Center students and graduates are interested in working for themselves. DesignFlashes are one-week design challenges that simulate entrepreneurial or freelance work by allowing students to work independently on real issues facing start-up organizations and new brands.
I believe that Art Center is at its best when knowledge is shared by teachers that are professionals, in collaboration with industry partners for the betterment of the next generation of art and design leaders. Cory Grosser, Environmental Design Faculty
31
01
Volo
Coffee Tables
Dates
September 29–October 3, 2014 Project BRIEF
Environmental and Product Design students were challenged to design a new multifunctional coffee table for the emerging furniture brand Volo, that is simple in design and can be sustainably manufactured. Faculty Cory Grosser
32
EP INSIDER 2014
Educational Partnerships, Art Center College of Design
Get involved.
Sponsored Projects Benefits BENEFITS TO SPONSORS
Access to emerging talent Exposure to design methodologies Fresh creative perspective and innovative design solutions Networking with Art Center’s design community
BENEFITS TO STUDENTS
Opportunity to work with real “clients” Potential for internships and/or employment opportunities Exposure to current industry trends Opportunity to work with students from different majors Portfolio development
BENEFITS TO FACULTY
Exposure to current industry trends Opportunity to work with faculty from different majors Professional networking
Key dates and Deadlines for 2015 & 2016 SUMMER 2015
Full-term projects must be confirmed by Monday, February 23, 2015 Sponsored Project agreements must be executed by Friday, March 20, 2015 Schedule* Kick-off: the week of May 11, 2015 Research review: the week of June 1, 2015 Midterm review: the week of June 22, 2015 Final Presentations: the week of August 10, 2015 FALL 2015
Full-term projects must be confirmed by Monday, June 22, 2015 Sponsored Project agreements must be executed by Friday, July 17, 2015 Schedule* Kick-off: the week of September 7, 2015 Research review: the week of September 28, 2015 Midterm review: the week of October 19, 2015 Final Presentations: the week of December 7, 2015 SPRING 2016
Full-term projects must be confirmed by Monday, October 19, 2014 Sponsored Project agreements must be executed by Friday, November 13, 2014 Schedule* Kick-off: the week of January 11, 2015 Research review: the week of February 1, 2015 Midterm review: the week of February 22, 2015 Final Presentations: the week of April 11, 2015 *All dates are approximate and subject to mutual availability and subject to final approval
DesignStorms Benefits BENEFITS TO SPONSORS
Access to emerging talent Rapid ideation Networking with Art Center’s design community
BENEFITS TO STUDENTS
Opportunity to work with real “clients” Potential for internships and/or employment opportunities Exposure to current industry trends Opportunity to work with students from different majors Experience in a variety of design methodologies Payment for Participation
BENEFITS TO FACULTY
Opportunity to work with real “clients” Exposure to current industry trends Opportunity to work with faculty from different majors Professional networking
Key dates and Deadlines for 2015 & 2016 SUMMER 2015
DesignStorm Dates* June 9-11, 2015 (confirmation needed by Monday, March 30, 2015) July 7-9, 2015 (confirmation needed by Monday, May 11, 2015) July 14-16, 2015 (confirmation needed by Monday, May 18, 2015) *There may be additional dates available, please inquire for more information. FALL 2015
DesignStorm Dates* October 6-8, 2015 (confirmation needed by Monday, August 24, 2015) November 3-5, 2015 (confirmation needed by Friday, September 11, 2015) November 10-12, 2015 (confirmation needed by Monday, September 14, 2015) *There may be additional dates available, please inquire for more information. SPRING 2016
DesignStorm Dates* February 9-11, 2016 (confirmation needed by Monday, November 30, 2015) March 8-10, 2016 (confirmation needed by Monday, January 11, 2016) March 15-17, 2016 (confirmation needed by Monday, January 18, 2016)
For more information contact: Regina Dowling-Jones Director, Sponsored Projects regina.dowling-jones@artcenter.edu 626.396.2430 www.artcenter.edu/partnerships
EP INSIDER 2014
Educational Partnerships, Art Center College of Design
Get involved.
Clemson University Chrysler Dell Eastman Ford Grammy Museum Honda HTC JD Components
Metal Finishing Association of Southern California Microsoft Sherwin Williams Special Olympics Sustainable Health Enterprises (SHE) Toyota UCLA
Visa Volo Thank you to our 2014 partners!
EP Insider 01 — 2014
www.artcenter.edu/partnerships partnerships@artcenter.edu 626.396.2430 1700 Lida Street, Pasadena, CA 91103