San Joaquin c o l o r s
f r o m
t h e
s u n
The sun goes down long and red. All the magic names of the valley unrolled–Manteca, Madera, all the rest. Soon it got dusk, a grapy dusk, a purple dusk over tangerine groves and long melon fields; the sun the color of pressed grapes, slashed with burgundy red, the fields the color of love and other Spanish mysteries. I stuck my head out the window and took deep breaths of the fragrant air. It was the most beautiful of all moments.
— Jack Kerouac, On The Road
are everywhere in design and saturated acid and spice tones lead the popularity of an organic color sensibility. In graphic design, the colors of Mohawk Loop are expected to remain popular for the next few years, not only for their unsurpassed environmental qualities, but also for the saturated jeweltones that designers combine with Loop’s distinctive, earthy, fiber-added shades. The juxtaposition of rich color and organic visual texture is a signature motif for a new environmental aesthetic. This is Mohawk Loop, Antique Vellum Digital with i-Tone, Straw, 110 DT Cover. It was printed on an HP Indigo Digital Press using White Ink Technology.
Cypress Ginger
of vegetal motifs in fashion and culture. Plant forms
Coco
A strong trend for 2012-2013 is the influence
Iris Chili Mango
Color and texture from nature...
Mohawk Loop
With the highest percentage of post-consumer recycled fiber in the industry, Mohawk Loop sets the standard for papers suitable for sustainable design projects. Loop features a range of highly printable surfaces and textures and an appealing palette of whites, pastels, jeweltones and fiber-enhanced earthtones. Loop is available from authorized merchants throughout North America and 18 countries. Matching envelopes are stocked in a wide range of colors and sizes. For more information, see www.mohawkconnects.com/ products/paper/mohawk-loop.
MOHAWK www.mohawkconnects.com www.feltandwire.com 800.THE.MILL