Vermont Veterans' Home Branding

vermont veterans’ home Fulfilling the Promise

Brand and Marketing Support Materials

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Fulfilling The Promise

vermont veterans’ home

President Colonel Joseph Krawczyk Bennington Vice President Major General Robert Carter Shaftsbury Secretary Colonel Gary DeGasta Norwich Trustees Michael G. Le Boeuf Essex Junction Kent Butterfield Gaysville Arthur Charron Bennington Captain Brenda Cruickshank Northfield Charly Dickerson Montpelier Michael diMonda Sunderland G. Richard Dundas, MD Bennington Frederick Dunn, Jr. Bennington Commander Thomas Hayes South Woodstock

vermont veterans’ home

Dr. Jacqueline Kelly Bennington Thomas O. Kenyon Brownsville Michael Klopchin West Rutland

State of Vermont

Colonel Allan Faxon

Joyce Scribner Manchester

Vermont Veterans’ Home

Chief Operating Officer

Francis Speno Brattleboro

Bennington, VT 05201

E: allan.faxon@state.vt.us

www.vvh.vermont.gov

C: 802.379.7696

325 North Street

Richard Reed Veteran Services Director Vermont Office of Veterans Affairs Montpelier

F: 802.447.6544 P: 802.447.6353

Vermont Veterans’ Home | 325 North Street, Bennington, Vermont 05201 | 802.442.6353 | VVH.VERMONT.GOV

Letterhead and Business Card

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President Colonel Joseph Krawczyk Bennington

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Vice President Major General Robert Carter Shaftsbury Secretary Colonel Gary DeGasta Norwich

“To care for him who shall have borne the battle, and for his widow...”

Trustees Michael G. Le Boeuf Essex Junction Kent Butterfield Gaysville Arthur Charron Bennington Captain Brenda Cruickshank Northfield

— Abraham Lincoln, March 4, 1865

Charly Dickerson Montpelier Michael diMonda Sunderland G. Richard Dundas, MD Bennington Frederick Dunn, Jr. Bennington Commander Thomas Hayes South Woodstock Dr. Jacqueline Kelly Bennington Thomas O. Kenyon Brownsville Michael Klopchin West Rutland Joyce Scribner Manchester

State of Vermont

Colonel Allan Faxon

Francis Speno Brattleboro

Vermont Veterans’ Home

Chief Operating Officer

Richard Reed Veteran Services Director Vermont Office of Veterans Affairs Montpelier

Bennington, VT 05201

E: allan.faxon@state.vt.us

www.vvh.vermont.gov

C: 802.379.7696

Mr. Tom O'Connor, Jr. Mohawk 465 Saratoga Street Vermont Veterans’ Home | 325 North Street, Bennington, Vermont 05201 | 802.442.6353 | V V H. VE RM ONT. G OV Cohoes NY 12047 Campus for the Health, Rehabilitation A Residential

325 North Street

F: 802.447.6544 P: 802.447.6353

Vermont Veterans’ Home | 325 North Street, Bennington, Vermont 05201 | 802.442.6353 | VVH.VERM ON T. GOV

and Long-Term Care of Military Veterans

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vermont veterans’ home

a premier residential and healthcare campus for veterans Fulfilling America’s promise to care for Veterans, their spouses, and Gold Star parents.

Clean, spacious facilities.

Sprawling, open campus.

Stimulating activity programs.

A deeply respectful, caring staff.

The Vermont Veterans’ Home is an exceptional nursing residence and medical facility, offering a range of services in skilled nursing care, rehabilitation, short-term care, specialized dementia, palliative care, eastern approaches, and religious support.

We are an exemplary place to seek the support you need, rated best-in-class by the Federal Government’s comparison website.

Please come take a tour of our campus. Visit us at vvh.vermont.gov.

vermont veterans’ home a premier residential and healthcare campus for veterans We are an exceptional nursing home and medical facility, rated best-in-class for overall care by the Federal Government’s nursing home comparison site.

Our admissions team will cheerfully advise you on our services, along with eligibility and benefit options.

Fulfilling America’s promise to care for Veterans, their spouses, and Gold Star parents.

325 North Street V E RMO NT V E T E RAN S ’ H O ME

VERMONT VETERANS’ HOME 325 North Street, Bennington, VT 325 North Street, Bennington, VT

802.442.6353 | VVH.VERMONT.GOV 802.442.6353 | VVH.VERMONT.GOV

Color Ad for Chamber of Commerce Visitor Guide

Bennington, VT 05201 vvh.vermont.gov 802.442.6353

Internet Banner Ad

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“To care fo r shall have him who borne the b attle, and for hi s widow...”

THANK YOU

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On behalf of our Veterans, resident spouses

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and out-patient clients, the leadership and Board of Trustees of the Vermont Veterans’ Home wishes to recognize our dedicated staff, along with the hundreds of active duty military, retired Veterans, civilian volunteers, visitors, Veteran service groups and countless others who have contributed so generously and selflessly to make the Home such a warm, friendly and comforting residence for those who have served our country with dignity and honor.

With their help, we are fulfilling our Country’s promise to care for those who have borne the battle.

VVH.VERMONT.GOV | 802.442.6353 | BENNINGTON VT

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Fulfilling America’s promise to care for Veterans, their spouses, and Gold Star parents.

Thank You Ad in Local Newspapers

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vermont veterans’ home

“To care for him who shall have borne the battle, and for his widow...”

— Abraham Lincoln, March 4, 1865

Fulfilling America’s Promise to Care for Veterans, their spouses and Gold Star parents

vermont veterans’ home Fulfilling the Promise

Trade Show Banners and Table Drape

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Supporter Decal and Promotional Gifts

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vvh.vermont.gov Vermont Veterans’ Home: Fulfilling the Promise

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Vehicle Graphics

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BRANDMARK The logo design is an adaptation of an existing shield created by a friend of the Home.

Symbols include references to the Bennington Battle Flag, the deer park on campus, Vermont’s landscape and the date of founding.

vermont veterans’ home

CORE TAGLINE All materials will mention the opportunity for Veterans’ spouses and Gold Star parents to receive care at the home.

Fulfilling America’s promise to care for Veterans, their spouses and Gold Star parents

CORE COLORS Deep Navy Blue is the primary color for the system

PMS 539 C100 M90 Y50 K60

PMS TBD C100 M90 Y10 K28

PMS COOL GRAY 11 K85

CORE FONTS

BANK GOTHIC LIGHT News Gothic Bold News Gothic Light

PMS 577 C22 M7 Y53

vermont veterans’ home

Program development by Skoug Group | Design by Artifact | artifactusa.com