social campaign Strategy overview

Page 1

Planning 1

Corporate Strategy

Pre-Launch 2

Creative Strategy

3

Creative Implementation

4

Launch 5

Product/Program Activation

6

Corporate Sponsored Event

7

8

Editorial Content Generation

Targeted Promotion Events

Email Campaign

Email Campaign

Email Campaign

Email Campaign

Email Campaign

Teaser

Promotion/Contest

Product Launch

Event

Follow up / Event

Corporate Website

Event-Centric Web Page

Product Videos

Corporate Investment

Product/Program Launch

Post-Launch

Corporate Blog Center

Event-Centric Web Page

Design Implementation

Ad Banners

Online Product Promotions Program Position

Product Page

Digital Magazine

Creative Brief

DIGITAL Social Posts Product Launch Strategy

Brand Experience

National Sponsored Promotional Event

Regional Sponsored Promotional Events

“5k Run” “Charity Drive”

Tournament Community Drive

Managed Tagboard

Product Dev Strategy

User Experience

Winners Photos

Winners Generated Content

Google Analytics Report Google Analytics

Consumer Generated Content

Winners Rewards

Corporate Literature Promotional Giveaways

Corporate Photo Shoots

Celebrity Endorsement Content

Consumer Sites Branded with Content

Consumer Interaction

Promotional Giveaways

Consumer Generated Content

Share Center Corporate Generated Content

Consumer Generated Content

Social Media Contests

Consumer Generated Content

Consumer Generated Content

Consumer Interaction

Consumer Interaction

Consumer Interaction

Google Analytics Report

Google Analytics Report

Google Analytics Report


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