Vi Packaging Analysis
Existing Packaging
Meals: Existing Packaging
Drinks: Existing Packaging
Snacks: Existing Packaging
Supplements: Existing Packaging
Existing Packaging Challenges
Shake color misleading Green on silver Logo Pour looks fake due to being overprinted on black background
Foil printing
Photo is of old sample cereal Pour looks phoney
Silver band
Foil Pouch
Type needs black outline to overprint image
Silver Band
Existing Packaging Challenges
Green overlap messy
Shake color misleading Pour looks fake due to being overprinted on black background
Type needs black outline to overprint image
Competitor’s Shake Pouches
Effective/Personality Packaging Analysis
Inspirational
Informational
Most Effective
Least Effective
High Cost
Cost/Brand Packaging Analysis
Weak Brand
Strong Brand
Low Cost
High Cost
Vi Cost/Brand Packaging Analysis
Weak Brand
Strong Brand
Low Cost
Packaging Recommendation
Packaging Inspiration Meals
Pour
Drinks
Splash
Based in: • Action • Informational
Based in: • Movement • Energy
Taste
Natural
Based in: • Flavor • Ingredients
Based in: • Growth • Inspirational
Snacks
Supplements
New Package Branding Meals
Drinks
Pour
Splash Based in: • Movement • Energy
Based in: • Action • Informational
Shape
Crunch
Mix-ins
Fusions
GO
Pro
Neuro
Snacks
Supplements
Taste
Natural
Based in: • Flavor • Ingredients
Based in: • Emotion • Inspirational
Cookies
Bites
Bars
Vi Pak
Brand Packaging
Existing Packaging
Color Theme:
Meals
Snacks
Drinks
Supplements
Proposed Packaging
Existing Packaging
Proposed New Packaging
High Cost
Vi New Packaging Cost/Brand Analysis
Weak Brand
Strong Brand
Low Cost