Brand Experience
My College Car Ironic Creative 2016, V1
Herbalife Racing
Ironic Creative 2016, V1
1. 2
Title Section: START WITH WHY Taking Concepts & Making Them Actionable
WHY Ironic Creative 2016, V1
We can’t make concepts actionable unless we first understand them.
-For example, everyone is talking about the concept of “prioritizing projects”.
-We can’t effectively”act” on prioritizing until we understand “WHY” this is important to ViSalus. -We believe that prioritization, is a directly proportional outcome, of how effectively we first
simplify organizational collaboration.
We have developed a framework on “HOW” to prioritize our projects.
-This framework efficiently structures and communicates the process pathways, from our organizational investments all the way down to “WHAT” we do (i.e., manage individual projects). -The results of this framework will also help reinforce “why” we have to prioritize projects.
-And this framework can be dynamically evolved as we get better at asking ourselves “why”.
Why should you care about all this?
-When you’re making those tough decisions about your work priorities, this will help guide &
support your conclusions.
-You can help engineer outcomes ViSalus wants, from the very beginning; help fit projects by
design & not by default!
-We believe that such resourceful clarity, simplifies collaboration and builds trust not stress!
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Company Strategic Plan A Cause, Purpose, Belief
1. Be inspired. Be inspiring. 2. Build trust through collaboration. Actions we take to realize our belief; verbs
3. Be a good teacher and a better student. 4. Think like an entrepreneur; be resourceful.
5. Seek simplicity. 6. Challenge yourself. Challenge Others Tangible results of our actions; Everything we say or do; Proof of our why.
An investment represents a monetary commitment by Vi into an Ideas that will grow our business.
Investments
Programs
A Program represents an organizational plan of action to turn an Idea into a product or service.
INVESTMENTS MENU 1. Brand Re-fresh Investment: What we need to do to annually refresh and communicate the mainstream brand message that excites public engagement. 2. Brand Philanthropic Investment: What do we need to do to empower our Vi Community so that they ignite the hope of true health & wellness in the minds of those who can’t afford it for themselves or their loved ones? 3. Promoter Recruiting Environment Investment: What we need to do to create a quality, support environment which is conducive to Promoters recruiting with zero-excuses. 4. Promoter Incentives & Rewards Investment: What we need to do in order to ensure that Promoters are offered best-in-class returns for participation.
A PROJECT represents an endeavor, with a defined start and end date, which will produce a unique result for a PROGRAM.
Projects/ Sub-Projects
5. Customer Product Investment: What we need to satisfy and exceed Customers’ needs and interests through our tangible Products. 6. Customer Lifestyle Engagement Investment: What we need to do support, validate and reward Customers’ engagement in our (healthy) lifestyle brand. 7.
Market Farming Investment: What we need to do in order to effectively sustain our existing, local market through the cultivation, retention and reactivation of our Promoters and Customers.
8. Market Development Investment: What we need to do to expand our product presence in an existing local market segment or re-position our product presence in order to enter a new local market segment.
The day-to-day things we do to manage and maintain our business.
All the physical, structure, systems and services that support our day-to-day work environment.
Ironic Creative 2016, V1
Operations
Infrastructure
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9. Market Global Investment: What we need to do to create and implement Playbook that scripts the basics for a successful international launch and operations. 10. Automation and Optimization Investment: What we need to do to free organizational resources so they can contribute to strategic planning, innovation and continuous process improvement.
Company Strategic Process
Strategic Vision
Strategic Planning
Development
Production
Ideation
Executive
Objectives
Investments
Programs
Projects
Product Marketing
Sales
Marketing Strategy
Creative Strategy
Marketing Development
Sub Projects
Creative Development
Design Implementation
Classification
Priority
Definition
Executive Rush
Define Executive Goals
Design Direction
Cost Analysis
Promotion Plan
UX/UI Design
Designer
Scope
Rush to Market
Develop Position Statement
Design Resources Schedule
Analytics Report
Social Media Plan
Visual Design
Sr Designer
Positioning
Priority
Develop Content Strategy
Production Requirements
Media Buys Ad Sales
Content Development
Prototype Development
Designer
Analysis
Standard Date Sensetive
Incorporate into Marketing Plan
Design Documentation
Partners/ Licensing
Press Releases
Testing
Schedule
Standard
Identify All Stakeholders
International Empowerment
Lead Generation
Identify All Stakeholders
Translation Production
ROI
Ongoing
Develop International Plan
Sales Strategy
Develop International Plan
Revise Parameters
Revise Parameters
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Sr Designer
Presentation
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Creative/Planning Methodology Number of Days Per Phase For Different Project Durations
Duration of Project
phase
1
2
3
4
5
20%
35%
25%
15%
5%
1 (Superfast Track)
2 hrs
3.5 hrs
2.5 hrs
1.5 hrs
.5 hrs
5 (Spriint)
1
1.75
1.25
.75
.25
10
2
3.5
2.5
1.5
.5
5%
15
3
5.25
3.75
2.25
.75
Phase 5
20
4
7
5
3
1
30
6
10.5
7.5
4.5
1.5
percent
Basic Division of Project
Project Duration (in days)
55%
45%
Creative Phase
Technical Phase
Actual Methodology of Project
20% Phase 1
35% Phase 2
Phase 1: Research Development 1. Project Definition a. Research and Analysis b. Competitor’s Analysis 2. Design Strategy a. Creative Strategy b. User Scenarios 3. Project Scope Definition a. Technical Overview b. Project Schedule Overview c. Staffing and Budget Analysis
25% Phase 3
15% Phase 4
Phase 2: Design Development 1. Visual Language a. Concepts b. Typography c. Color Schemes d. Imagery 2. User Interface (digital) a. Wireframes b. Flowcharts c. Navigation
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Phase 3: Design Implementation 1. Proof of Concept (digital) a. Production PSD’s b. Interactive Storyboard
Phase 4: Testing 1. Test Interactive Prototype (digital) a. Debug b. QA
Phase 5: Review / Documentation 1. Present Prototype (digital) a. Usability Testing b. Review with Executive Team 2. Design Documentation a. Create Interactive Style Guide b. Share with Team / Company
2. Prototype Development (digital) a. Programming b. Animation
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Customer/Brand Creative
My First Car Ironic Creative 2016, V1
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Visalus Direct Sales
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Additional Products
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What is Monthly Delivery Discount? It's a program that offers a hassle free, flexible scheduled delivery (auto-ship) with discounted pricing and FREE shipping. Your order is conveniently shipped to you every month simply and effortlessly. Your credit card is charged automatically at the discounted Preferred Customer price. As a Preferred Customer, you have access to exclusive specials, promos and bonuses like FREE shaker cups, gift cards, hats, t-shirts, new products, etc.
VIDEO
How do I get a Monthly Delivery Discount? When you order any item on Auto-Ship you automatically become a Preferred Customers. You may set up an Auto-Ship Order for a single product or any combination of products. It's your choice! How much does it cost to get a Monthly Delivery Discount? ABSOLUTELY NOTHING! The purpose is to save you money and time. Is there any contract, commitment or obligation? No. You can cancel easily anytime by contacting us at 1-800-996-0974 or via our live chat. How do I change, modify or cancel my monthly preferred customer order? To change your Auto-Ship Order or to obtain other products, new items or change your order, simply call our customer service representatives at 1-800-996-0974 or reach someone to help you via our live chat. Can I return my products if I forget to cancel? Yes, of course. We have a 30 day money back guarantee on all of our products. If you are not 100% satisfied for any reason we do not want you to have to pay anything. No questions asked; You can return whatever products you were dissatisfied with and we will give you a full refund.
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Ron Romero 6300 Wilshire Blvd #610 Los Angeles CA 90266
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(15 Individual Servings) The Shake mix that taste like a cake mix
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(15 Individual Servings) The Shake mix that taste like a cake mix
Choose Your Price* One-Time Purchase
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+
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Shopping Cart:
Ironic Creative 2016, V1
Kit Customization
1. 12
Prospector: Sort, identify, and communicate with your prospects See which prospects are “hot”, “pending”, or “on ice”
Communicate the proper message to prospects via email, SMS, or phone call and share
Existing contacts are imported and new prospects can be added quickly and intuitively.
Once hot prospects are identified, users can follow up to maintain momentum.
Ironic Creative 2016, V1
Uniform messaging maintains brand consistency and ensures that you communicate your products, business opportunity.
1. 13
ViNet Pro: Promoter Business Application SEE ALL VIEW
If a user taps SEE ALL on the subheaders within Stories or Training, the entire grid of content can be viewed.
VI LIFE
Vi Magazine and Success Magazine libraries can be accessed from this screen. Users can scroll vertically to view the various issues.
VI-NET PRO SUB NAVIGATION
VI-NET PRO HOMESCREEN
Additional Training button added to the homescreen
HOMESCREEN
Features navigation to 6 main content areas as well as a main featured banner.
Ironic Creative 2016, V1
MESSAGE OF THE MONTH
Monthly messages can be scrolled through vertically with thenewest messages being displayed on top.
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SEARCH
A user can access the search field to look for specific content within the Training section of the app.
Product Launch: ViBites
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Product Launch: ViBites
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Product Launch: ViBites
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Digital Magazine: The Challenge Stars & Stories of the Vi Community • Volume 12
CHALLENGE
CHALLENGE VOLUME 3 · ISSUE 1 · 2014
Volume 3 · Issue 1 · 2014
BRINGING THE Vi-LIFE TO LIFE
CHALLENGE
challeNge
WOULD YOU LOSE 10 LBS. FOR A CHANCE AT
Would yoU lose 10 lbs. for a chaNce at
$1,000?
$1,000?
WEiGHt Loss
WEIGHT LOSS
FiNd oUt HoW
FIND OUT HOW
Vi-LIFE GOES DIGITAL!
MADE FUN?
MAdE FUN?
NORTH AMERICA’S #1
North aMerica’s #1
90-DAY CHALLENGE
90-dAy
CHALLENGE
GOES GLOBAL
GoEs GLobAL
More Stories! More Forms of Media! 2014 Vi Model Winners HARVEY STABLES & MEL VEROBA
2014 Vi Model Winners buddy riVera & ashley york
Stars & Stories of the ViSalus® Community
Volume 6
More Interactive!
LIFE
ANYTIME. ANYWHERE.
Stars & Stories of the Vi ™ Community • Volume 11
LOVE thE shakE? CHEW ON THIS!
CHALLENGING THE WORLD… 10 LBS. AT A TIME
IN 2014... 2013 MId-YEAr SHowCASE CATCH UP WITH THE LATEST Vi HAPPENINGS! MArkET MoVErS In THE Vi CoMMUnITY CROWNING CHAMPIONS WORLDWIDE
InTrodUCInG Vi Crunch™ ProTEIn SUPEr CErEAL IT’S YOUR CHALLENGE GOAL IN A BOWL™ ™
SUCCESS LOSE IT, OR BUILD IT— WIN EITHER WAY
HUNDREDS OF THOUSANDS OF PEOPLE HAVE BEEN CHALLENGED AND NEARLY...
100,000 NEW PEOPLE JOINED THE CHALLENGE
4,000 PEOPLE
HAVE “LOST IT” LEADING TO 4,000 PROJECT 10™ KIDS WHO WON
20 TONS
OF WEIGHT LOST THROUGH PROJECT 10™
SPECIAL HIGHLIGHTS ISSUE — WHAT YOU NEED TO KNOW
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Digital Magazine: The Challenge
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Digital Magazine: The Challenge
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Digital Magazine: The Challenge
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Vi-Life: Hub
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Company Websites
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Company Websites
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Company Websites
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Product Launch: NEON
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Product Launch: NEON
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Product Launch: NEON
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Product Launch: NEON
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Social Media: Shares
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Social Media: Shares
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Customer/Brand Creative
My Fastest Car Ironic Creative 2016, V1
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