Artizan brandbook 2014(1)

Page 1

Brandb oo k

TM

Ageless Sizeless Limitless! MONTREAL

OTTAWA

EDMONTON

CALGARY

DALLAS

INDIANAPOLIS


Meet RobinBarré

The woman behind the brand

Robin Barré, Artizan CEO and Creative Director, is a dynamic and creative entrepreneur with a flair for fashion and a passion for delivering the latest trends, perfectly suited for every woman. Robin, having begun her professional career as a model and an educator, founded Artizan in 1997. Artizan has since evolved into a driving innovative force in the North American fashion industry. She uses Artizan as her platform to project her strong vision. Robin has created a line of affordable apparel, jewelry and accessories, with mass-market appeal. Her goal has always been to offer brilliant designs, complementing women of all sizes, ages, and all bodies. Versatility is what Robin stands for. She conceives an entire collection of predominantly multifunctional apparel, every season. These designs take many shapes; one garment can be easily transformed and worn in endless ways! Born in Montréal, Quebec, Canada, Robin has stayed true to her roots and launched an entire Made in Canada collection, which she personally designs. Most of her pieces possess a one-size property that allow them to flatter every figure. As a consummate optimist, who’s credo “where there’s a will, there’s a way,” Robin has driven herself to realize her vision; delivering designs that infuse every woman with confidence and allowing her customers to feel unique and special, accented by accessories that each make statements of their own. Robin aspires to continue expanding her business across the globe.


Our Mission

At Artizan, we pride ourselves on offering unique and high-fashion accessories, allowing our customers to express their individuality... In every Artizan store you will know exactly what to expect: stunning style, originality and exceptional quality... Every woman deserves to look fabulous, and every woman deserves Artizan. We strive to offer ageless designs that complement every body.


TARGET 04

A woman who is mature, confident & stylish. She works, she travels, she finds balance in her life. She seeks fashion, comfort, versatility. She wants to express herself, treat herself and put her best foot forward everyday. Primary market She is professional and lives an on-the-go lifestyle. She is between 35-55 years old. Secondary market She is between 25-35 years old.


ensee m im ith t I shar s, It is w tha sign pridefinest dend my ations a with crepirations all age ins men of wo ups. gro arrĂŠ

R obin

B

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jewelry 06

Inspired by the biggest fashion trends, Artizan offers a grand selection of jewelry that ranges from classic pieces to bold and trendy statement items. Through extensive research and planning, Artizan comprises its jewelry collection of rings, bracelets, necklaces, earrings and watches that keep your accessory closet fresh.


l free e k ic n nd Lead a ic

Hypoallergen

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APPAREL 08

Artizan’s apparel collections are elegant and stylish, beautifully designed by Robin BarrÊ. The collections are meant to encompass both edgy style and classic elegance; each piece is ideal for a day at the office and can just as easily be worn out for a night on the town!


fashion

Fashion

for Every every body!


great style has no size

Don’t be fooled by the A+ logo, as Artizan’s A+ collection will fit and flatter all shapes and sizes. Robin Barré, designer and CEO of the brand, developped the collection for all beautiful and curvy women who love rocking the latest fashions!

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Beautiful apparel...

for beautiful curves!

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scarf


Every season, Artizan offers a large selection of scarves and shawls. The collection consists of amazing styles in the season’s hottest colours. Rectangle, square, or infinity, you’ll find a pattern, a texture or a look that is perfect for you!

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This beautiful and unique collection is designed entirely by Robin Barré and manufactured locally in Montréal, Canada. The collection was created based on modern women’s busy, multitasking lifestyle, which she personally relates to so much. The goal was to fuse fashion’s hottest trends with comfort and ease.


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Jennifer is wearing “The Chantal” a 2 in 1 fooler top from the “Made in Canada” collection.

Proudly

Made in Canada Every garment is designed with a woman’s curves in mind. Artizan’s Made in Canada Collection fits your body and your budget!

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Fall


Fashion

Multifunction 16

WAYS TO WEAR IT

Watch fashion in action!

‘ArtizanFashion’

At Artizan, not only will you discover the hottest trends, but the most versatile styles every season! Artizan’s style team is dedicated to bringing fashion forward and practicality together in its designs so that you get the most for your money, and always look amazing!


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“Ways to wear it”

hangtags come with EVERY

multifunctional garment!


Social 18

LIKE N US O

Staying connected with our customers is a must. We keep in touch via social media to unveil our most exciting fashions to women across the globe.


Follow us on INSTAGRAM

ion

h @ArtizanFas

Follow us on TWITTER

@ArtizanRobin

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on TV!

as seen 20

Busting a move on air!


Live from Toronto !

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extra! extra! Read all about it!

Gig on National Television JUNE, 2013 tte Montreal Gaze

Candles lit way to success APRIL 4, 2 011 tte Montreal Gaze

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Montreal-Based chain trendy yet affordable DECEMBER 10, 2011

Times The West End

Why women run the village JANUARY 3, 2008 tte Montreal Gaze

Brighter than ever MARCH 23, 2009 tte Montreal Gaze

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store 24

Artizan’s characteristic branding elements include the rich ‘Artizan Red’ wall colour, the Artizan branded signage, the beautiful black lacquer decorative chandeliers, and the intricate mosaic tiling that accents many of the stores’ surfaces.

Calgary Intl. Airpo rt

Artizan carries a large private label product mix. The wide selection of fashion accessories ensures that there is something for everyone.


P.E.T. Montreal

Airport


FIND US IN:

JFK Intl. Airport

Ottawa Montreal Calgary Edmonton Dallas Indianapolis Calgary Intl. Airport

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Ottawa Macdonald Cartier Airport


Toronto Pearson Intl. Airport Kiosk

Indianapolis International Airport

Toronto Pearson Intl. Airport Kiosk

kiosk concept

Shop on-the-go while passing through the airport at an Artizan kiosk. The free-standing boutique makes shopping quick and easy. Fast fashion!

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Artizan 28

Signature Hang Tag

All Artizan products are branded with an Artizan hangtag. All apparel include a woven label. Artizan Classic label

Classic Hang Tag

Robin:Artizan Signature label

Robin:Artizan Signature Made in Canada label


DESTINA TION

SPRING SU

MMER 20 13

MADE CAN IN

DA AND PRA OUD OF IT PAGES OF FABULOUS FINDS

SPRING SUMMER FASHION ISSUE! MONTREAL

- OTTAWA - TORONTO - EDMON TON

TM

ROBIN Artiza : Signaturn COLLECTI e ON BETTER THAN EV ER

BEST NEW TRENDS & HOW TO WEAR THEM TIE ONE

ON

Scar ves Stra ! ight from the Run ways!

This seas

on you’r

going to wa e ANYTHIN nt G PASTEL

- CALGARY - NEW YOR K - INDIAN APOLIS

Artizan’s bi-annual catalogue is distributed in its retail locations and is also supplied to its wholesale clients. The catalogue not only serves as an ordering tool, but is also a style guide complete with trends and

fashion advice!

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artizanfashion.com Not travelling?Shop at Artizan from home! Artizan offers its entire collection online! The online store is accessible to both wholesale and retail clients!

Fill your cart Enter your information Receive the season’s most fabulous trends at your front door! 30


FLAGSHIP STORES

EDMONTON Edmonton Intl. Main Terminal Building S7414 ARTIZAN - Transborder T: 416 863 6400 (4424) Edmonton Intl. Main Terminal Building S7424 MEXX/ARTIZAN T: 416 863 6400 (4424) INDIANAPOLIS Intl. Concourse A T: 1 317 270 9552 DALLAS Coming soon!

HEAD OFFICE 151 Alston Ave. Pointe-Claire, QC H9R 5V9 T: 514-426-5999 TF: 1-877-ARTIZAN F: 514-426-1956

directory

MONTREAL MONTREAL Trudeau Intl. | Domestic Departure T: 514 631 4508 309 Bord-du-Lac Village Pointe-Claire, QC Trudeau Intl. | U.S. Departure H9S 4L5 T: 514 631 4508 T: 514 630 4441 OTTAWA Intl. 4928 Sherbrooke O. T: 613 249 8400 Westmount, QC H3Z 1H3 CALGARY T: 514 903 4431 Intl. Domestic Departure (T1) T: 403 769 1532

Artizan

AIRPORT STORES

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WWW.ARTIZANFASHION.COM 514-426-5999 INFO@ARTIZANFASHION.COM


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