FINAL REPORT
2012 Artown Team Beth Macmillan Executive Director
Staff
Susan Zeiter Development Director Bryan Wildman Festival Manager Lana Wadley Office Manager/ Discover the Arts Manager Shayna Liberman Office Assistant
Dave Aiazzi, Chair Reno City Council Terry McQuattie, Vice Chair U.S. Bank Katie Coleman, Secretary IGT
Board Members
Rachael Austin, Treasurer Muckel Anderson CPAs Forrest Bietz Terry Lee Wells Nevada Discovery Museum Justin Caporusso Waste Management Chris Christiansen Grand Sierra Resort Chris Fleiner JLH Division of Complemar Jennifer Burton Gallop Positively Northern Nevada
RKPR Inc. Marketing and Public Relations
Outsourced
Stan Byers Stan Can Creative Kate York, CPA Accounting Services David Lan, MSCE Focused Computing
MISSION STATEMENT Strengthen Reno’s arts industry, foster its civic identity and enhance its national image, thereby creating a climate for the cultural and economic rebirth of our region.
Discover the Arts: Make a Vase
Opening Night:Mickey Hart
Chanticleer
Closing Night:Maceo Parker
Opera in Blue Jeans
Steve Martin and The Steep Canyon Rangers
Michael Feinstein
World Music Series:Delhi 2 Dublin
Imago Zoo Zoo
Family Festival
Dancing in the Park: Reno Dance Company Dancing in the Park: Black Rock Dance Company
Family Series: Erth’s Dinosaurs
“Cowboy Up!”
Monday Night Music Series: Reno Youth Philharmonic and Reno Youth Jazz Orchestra
World Music Series:Oliver Mtukudzi and The Black Spirits
Discover the Art of Drawing Family Series:BAM
Drum Circle with Mickey Hart
World Music Series-1st Marine Division Band
Theatreworks - Curiosity Cat”
Reno Irish Dance Company July 4th Fireworks:1st Marine Band
MCT’s “Wizard of Oz”
Dancing in the Park: Innerrhythms Dance Theatre
Discover the Arts
David Garrett
Yo Yo Ma, Kathryn Stott, Joseph Gramley with the Aassad Brothers
World Music Series: Ana Tijoux
Dancing in the Park:Sierra Nevada Ballet
Preservation Jazz Band and Del McCoury Band and Trey McIntyre Project
Family Series:Let’s Go Science
TABLE OF CONTENTS EXECUTIVE SUMMARY
Pushing the Envelope Festival Highlights By The Numbers Beyond Reno Cultural Diversity Volunteers - Making It Happen Collaborations Outreach Next ARTOWN SPONSORS Our Major Funder Festival Sponsors Event Sponsors and Partners Grant Funding: Federal, State and Private Foundation Media Festival Sponsors Festival Media Buy and Additional In-Kind Support Media Encore Support Encore Media Buy and Additional In-Kind Support
7 10 14 15 16 19 23 25 27
2012 ARTOWN EXPOSURE PRESENTERS, INDIVIDUALS, ORGANIZATIONS
38
FRIENDS OF ARTOWN
41
CREATING WEALTH
44
28 29 30 31 32 34 35 35 40
SURVEY RESULTS 46 AUDIENCE COMMENTS 50 ARTOWN ACCLAIM 51 FEATURED ARTICLES Reno Gazette-Journal - your pocket guide 5 KTVN Channel 2 - Summer is around the corner 6 Reno Gazette-Journal - Grateful Dead drummer Mickey Hart 9 About.com - Artown with Kids 12 via - Artown 13 Reno Gazette-Journal - The unexpected makes Artown special 17 Reno Gazette-Journal - Marine plays for hometown 18 Reno Gazette Journal - Volunteers make Artown possible 21 MercuryNews.com - Reno becomes Artown in July 22 Reno Gazette-Journal - Missoula Children’s Theatre enriches 26 The Sacramento Bee - Reno’s Artown welcomes Chanticleer concert 37 Chicago Tribune Travel - Big events for July 39 About.com - Artown Closing Night 43 San Francisco Chronicle - Mickey Hart Band kicks off Reno Artown fest 49 Photographer: Tom Bourke, Artown and RKPR Inc.
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WESTERN WILDFIRES
While a tall fence lines tal advocate Bianca Jagthe city side of the Nairobi ger. National Park, animals Two adult lions and are free to roam outside Major earthquakes four cubs have been killed the boundaries elseSoutheast Australia’s by angry residents in sub- where. most powerful quake in urban Nairobi after the Incidents of animal inbig cats invaded their cursions have increased more than a century property and killed doz- in recent weeks, but there knocked items off shelves ens of livestock. have never been any re- around Melbourne on The wild animals had ports of attacks on hu- Tuesday evening. While the 5.2 magniescaped from a national mans. park located just four » The United States, tude temblor startled resmiles from the Kenyan Rwanda and groups in idents across southern capital’s bustling city cen- Brazil have pledged to re- Victoria state, there were ter. store at least 45 million no reports of significant damage or any injuries “I urgeCopy Kenyans to de- to acres of from damaged forests. Reduced %d%% original to fit letter page sist from killing straying The commitments due to the shaking. The quake struck wild animals and instead were announced on the report the matter to us, as eve of the Rio+20 Earth about 75 miles east-southeast of Melborne in the these animals are part of Summit in Rio de Janeiro RENO GAZETTE-JOURNAL/RGJ.COM Latrobe Valley and Grippsland region of Victoria, near the city of Moe. “I thought the roof was going to fall down,” said Anthony Atkin, the duty (for the evacuation order to be lifted).” manager of the Criterion The evacuation order affects nearly 600 homes and over 2,300 Hotel at Trafalgar, just residents, according to an updated count released Saturday west of Moe. by fire officials. Daytime highs in the 90s, He told the Herald Sun 5 percent humidity and wind newspaper, “Everyone in gusts expected to reach 35 mph were combining to create exthe hotel ran outside, it treme fire danger, Rigby said. The fire that officials believe was like a train was comwas started Thursday by target shooters was 30 percent coning through the hotel.” tained Saturday afternoon, with full containment expected Residents said the Tuesday. Elsewhere: shaking lasted approxi» In Colorado, firefighters A fire fighting helicopter flies over a wildfire near Colorado Springs, Colo. The fire started Saturday and has gave up some ground to a wild- grown to an estimated 600 acres. Colorado is among several states battling blazes. mately 30 to 40 seconds, fire that has scorched more than 118 square miles and derattling buildings across stroyed at least 191 homes west er. northeast Nevada near the Utah Crews took advantage of the region. of Fort Collins. Crews stationed Meanwhile, a fire near Man- line is 75 percent contained. It heavy rain Friday to increase
Wildlife and humanity
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Workers rescue baby raccoon DEARBORN HEIGHTS,
Mich. — A baby raccoon that got stuck head-first in a sewer grate is free thanks to the quick and slippery work of some city workers in suburban Detroit. The Detroit Free Press reports Dearborn Heights Department of Public Works Director Bill Zimmer was in his front yard Wednesday when he noticed the critter. He called fellow Public Works employees for help. They used vegetable oil and dish
Blaze displaces than 2,000 your pocketmore guide By Martin Griffith Associated Press
Unpredictable winds and high temperatures were challenging crews in their battle Saturday against a Utah wildfire that forced more than 2,300 people to flee their homes. Firefighters were posted around neighborhoods in Saratoga Springs and Eagle Mountain, about 40 miles south of Salt Lake City, after the blaze burned within a quarter mile of some homes Friday, said Bureau of Land Management spokeswoman Teresa Rigby. No homes have burned, she said, and fire officials want to see what the nearly 9-squaremile fire on tinder-dry grasslands does Saturday afternoon before deciding whether residents can return to homes. “All the mandatory evacuations are still in effect and homes are still threatened,” Rigby told The Associated Press. “We are getting a little better measure of containment in some areas, but we’re still not there where we can say it’s safe
to all things
MARK REIS/AP
near threatened homes Friday had to retreat for their safety, and the fire’s containment slipped from 60 percent to 45 percent. Authorities issued nearly 1,000 evacuation notices Friday night, some of which went to residents who had returned home just two days earli-
cos in southwestern Colorado prompted authorities to order the evacuation of 55 homes Saturday. The blaze, reported Friday, has burned an estimated 2,500 acres » In Nevada, a wildfire that has scorched more than 11,000 acres of rugged terrain in
began June 9 as a U.S. Forest Service prescribed burn that escaped. » In New Mexico, a lightning-caused wildfire that destroyed 242 homes and businesses is 90 percent contained after crews got a break in the weather.
Two adult lions and four cubs have been killed by angry residents in suburban Nairobi after the big cats invaded their property and killed dozens of livestock. The wild animals had escaped from a national park located just four miles from the Kenyan capital’s bustling city center. “I urge Kenyans to desist from killing straying wild animals and instead report the matter to us, as these animals are part of
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World’s Ugliest Dog title awarded
soap to free the raccoon.
PETALUMA, Calif. — A Chinese crested’s short snout, beady eyes and white whiskers earned it the title of World’s Ugliest Dog at the annual contest in Northern California on Friday. Competing for fame, $1,000 and a year’s worth of dog cookies, Mugly won the honor by beating out 28 other ugly dogs from around the world. The 8-year-old rescue dog from the United Kingdom will also be invited for a photo shoot and will receive a VIP stay at the local Sheraton.
at a press conference by the International Union for Conservation of Nature and the environmental advocate Bianca Jagger.
Major earthquakes Southeast Australia’s most powerful quake in more than a century knocked items off shelves around Melbourne on Tuesday evening. While the 5.2 magnitude temblor startled residents across southern Victoria state, there were no reports of significant damage or any injuries due to the shaking. The quake struck about 75 miles east-southeast of Melborne in the Latrobe Valley and Grippsland region of Victoria, near the city of Moe. “I thought the roof was going to fall down,” said Anthony Atkin, the duty manager of the Criterion Hotel at Trafalgar, just west of Moe. He told the Herald Sun newspaper, “Everyone in the hotel ran outside, it was like a train was coming through the hotel.” Residents said the shaking lasted approximately 30 to 40 seconds, rattling buildings across the region.
that got stuck head-first in a sewer grate is free thanks to the quick and slippery work of some city workers in suburban Detroit. The Detroit Free Press reports Dearborn Heights Department of Public Works Director Bill Zimmer was in his front yard Wednesday when he noticed the critter. He called fellow Public Works employees for help. They used vegetable oil and dish
HUD SPECIALIST
WRIGHT ABOUT RENO
Inmates to test new locks at Atlanta jail ATLANTA — Jailers in Atlanta have a challenge for inmates: Get past the new locks being tested on cell doors and win free food. Officials have been trying to figure out what to do about hundreds of locks that can be jammed at the Fulton County Jail, allowing inmates to get to each other. Fulton County’s chief jailer, Col. Mark Adger, said he’s offering E-Agent Certified • SFR Certified free food for any inmate Viis Vis Visi V isi ssithe it HUDHomestore.com HU Hnew UDHom DHomeest esto es sto st tore to re. re.c e.com m Visit who can defeat locks being tested in one cell block. Adger says jailers are choosing experienced lock beaters to try to beat the new locks.
Cindy Fite-Fuhrman 775-843-2022
Workers rescue baby raccoon
LORAIN, Ohio — Police in northern Ohio are trying to identify a candy thief who has stolen hundreds of dollars in peanut butter cupsRJ-0000419480 from a gas station store. Employees reported that a young man usually comes in after midnight, snatches Reese’s peanut butter cups and exits the store before they can call police.
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FAIRBANKS, Alaska —
An Alaska man had to be rescued after he climbed a tree for exercise but got stuck upside down by one leg. Fairbanks firefighters had to use a ladder truck to reach the 53year-old man, who was dangling nearly 30 feet off the ground. He was uninjured. Assistant Fire Chief Ernie Misewicz said the man had spikes and a belt around his stomach, and that he lost his grip and fell backward. The belt slipped below his waist, flipping him over. Authorities were alerted by a friend, whom the man called from a cellphone attached to a lanyard around his neck.
Carol B. Wright
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Wildlife and humanity
our national heritage,” said Kenya Wildlife Service spokesman Paul Udoto. While a tall fence lines the city side of the Nairobi National Park, animals are free to roam outside the boundaries elsewhere. Incidents of animal incursions have increased in recent weeks, but there have never been any reports of attacks on humans. » The United States, Rwanda and groups in Brazil have pledged to restore at least 45 million acres of damaged forests. The commitments were announced on the eve of the Rio+20 Earth Summit in Rio de Janeiro
RJ-0000419457
Two large solar flares on June 13-14 sent surges of charged particles crashing into Earth’s atmosphere about three days later, igniting brilliant aurora displays. The Northern Lights were seen on June 16 as far south as Iowa, Nebraska and Maryland, while the Southern Lights illuminated the night sky in New Zealand on June 17. The flares responsible for the sun’s coronal mass ejections were ranked as M-class, or medium intensity, according to NOAA’s Space Weather Prediction Center in Colorado. The current cycle of sunspot activity has been
increasing to what is expected to be a peak in 2013.
Man upsi
NEWS OF THE WEIRD
Solar flares create night illumination Earth Environment Service
HUD SPECIALIST
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EARTHWEEK: DIARY OF THE PLANET
containment lines on the 69square-mile fire near Ruidoso that began June 4. Meanwhile, the more than 464-square-mile Whitewater-Baldy blaze, the largest in state history, is 87 percent contained. It began May 16 as two lightning-caused blazes that merged to form one fire.
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al contest in Northern California on Friday. Competing for fame, $1,000 and a year’s worth of dog cookies, Mugly won the honor by beating out 28 other ugly dogs from around the world. The 8-year-old rescue dog from the United Kingdom will also be invited for a photo shoot and will receive a VIP stay at the local Sheraton.
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of charged particles crashing into Earth’s atmosphere about three days later, igniting brilliant aurora displays. The Northern Lights were seen on June 16 as far south as Iowa, Nebraska and Maryland, while the Southern Lights illuminated the night sky in New Zealand on June 17. The flares responsible for the sun’s coronal mass ejections were ranked as M-class, or medium intensity, according to NOAA’s Gazette-Journal 06/24/2012 Space Weather Prediction Center in Colorado. The current cycle of sunspot4Bactivity has been SUNDAY, JUNE 24, 2012
Looking For A Realtor? Let Me Sell Your Home At the Best Possible Price Please Contact Me Anytime
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775.830.2280 cph8250@sbcglobal.net 3700 Lakeside Drive Reno, NV • 89509
Artown | The Chamber, Sparks | Grand Sierra Resort Concierge | Reno City Hall
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[ 5 ] 2012 Final Report
KTVN Channel 2
Posted: Apr 26, 2012 6:04 PM PDT Updated: May 03, 2012 3:30 PM PDT
Arianna Bennett Channel 2 News Summer is right around the corner, and Thursday organizers gave a sneak peek of the lineup for one of the season’s biggest events-- Artown. The event runs all 31 days of July, and there will be nearly 100 more events to choose from this year. The full official list won’t be released for another week, but Thursday we got to hear about a few of the highlights. “Artown again this year is delivering wonderful stuff for the city,” Artown Board Chairman Dave Aiazzi said, “and everyone who comes is going to be surprised again, as they are every year.” This year’s Artown will feature the usual outdoor festivals, concerts, art displays, and movie nights that have defined the event for the last 17 years. As it has grown, organizers said the event’s reputation has as well, even across the country. That means some bigger-name attractions. This year you can listen to a jazz band that performed at Carnegie Hall, or even jam in a drum circle with the drummer from the Grateful Dead. Organizers said these events are always a draw for tourism, but that is not the main reason they do it. “This is our tribute to the people who live here,” Aiazzi said, “to enjoy their river and enjoy their downtown.” “It is a wonderful, wonderful thing that happens in this community for 31 days,” Artown Executive Director Beth Macmillan said, “and everyone is very proud to have such a great arts and culture experience in our community.” Organizers plan to release the full list of events on their website on May 1, and they will have a printed schedule out in June. The event begins on the first of July.
[ 6 ] 2012 Final Report
EXECUTIVE SUMMARY Pushing the Envelope Seventeen years and 17 seasons of changing perceptions, pushing the envelope and challenging what some may think they know about the month-long festival held each July, Artown again proves that it’s a festival that’s not to be underestimated. The July calendar brought nearly 500 events, a new festival record, including more than 160 partners, 100 workshops and more than 33 ongoing events held in over 120 locations to fans of art and culture near and far. The variety of events were supported by Artown fans who continued to pack parks, galleries and exhibits, workshops, theaters and more. As with previous seasons, our record-breaking July would not be possible without the support of sponsors, Friends of Artown and the numerous presenters and volunteers. The festival is grateful for the collaborations that stand at the forefront of what we do. Together we’ve proved Reno IS Artown. After all, nearly 300,000 attendees can’t be wrong. Artown continued to offer more than 65% of its events for free – an average of nine free events per day. With arts partners of all genres and the support of local businesses, Artown continued a successful formula that sets Artown apart as the region’s leading arts coordinators. Over the last year, private donations through Friends of Artown have shown the biggest gains posting more than a 350% increase in individual giving since the inception of the membership program in 2005. Tremendous support by individuals was shown through the “Give $3 to Keep Artown Free” campaign with the community helping Artown surpassing its $30,000 goal to reach $37,000. The grassroots campaign is made possible by the generous support of two long time festival sponsors: RGJ Media and U.S. Bank. JLH, Inc. supported the campaign by contributing envelopes for the collection process. Contributions continue to come in supporting the “Give $3 to Keep Artown Free” initiative. Artown takes on its role as community coordinator with a passion dedicated to the arts and establishing a foundation for future generations. The festival continues to ensure the arts are accessible to everyone. A review of Artown’s mission statement, which is to “strengthen Reno’s arts industry, foster its civic identity and enhance its national image, thereby creating a climate for the cultural and economic rebirth of the region,” ensures the following goals are accomplished each year: • To expose our community and visitors to high quality local, national and international performances and exhibitions • To foster dynamic collaborations among arts organizations • To encourage excellence by area artists and cultural organizations that reflect our unique environment • To promote a sampler approach that encourages audiences to experience and experiment with unfamiliar art forms • To present educational and outreach programs and multi-cultural presentations • To leverage marketing partnerships to generate exposure far above what organizations can do individually • To maintain and improve the artistic quality in the selection of national and international artists • To continue to reach out to new audiences [ 7 ] 2012 Final Report
In addition to the July 2012 festival, in 2011-2012, Artown’s Encore Series brought to Reno Imago Theatre’s ZooZoo, David Garrett “Rock Symphonies”, the return of Steve Martin and The Steep Canyon Rangers – “An Evening of Bluegrass and Comedy”, and concluded with the impeccable Yo-Yo Ma and Kathryn Stott with The Assad Brothers. The Encore series brings artists that the Festival may not normally be able to host in July due to touring schedules, thereby allowing ticketed events to take place throughout the year while also providing funding for the July festival to ensure Artown’s staple festival series events remains primarily free. What began with tremendous anticipation, July 1 continued all the way through July 31. Opening night had a capacity crowd in Wingfield Park. Artown’s Monday Night Music Series continued to see a full house at the Robert Z. Hawkins Amphitheatre. Families flocked to Wingfield Park for face painting, sidewalk chalk, and other activities for the Family Festival. World Music Series had the whole park dancing each Wednesday night. And Maceo Parker played to an estimated 5,000 attendees for an incredible closing night. As we plan for our 18th celebration, we look forward to raising the bar again with new performances, international artists, and of course, the cornerstone of our festival, the integration of our local arts community.
Board Member/Sponsor Rachel Austin face painting at Family Festival
“I appreciate all the hard work and organizing that goes into Artown activities. There is something for everyone!” .....Kenna Boyer
[ 8 ] 2012 Final Report
Reno Gazette-Journal 06/28/2012
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FEATURE | MOVIES | THE MIX | FOOD | CASINO
JUNE 28 - 4, 2012
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Grateful Dead drummer Mickey Hart taps into the rhythm of the universe By Jeffrey Lee Puckett Gannett
Song of the universe Hart threw himself into hearing the “song of the universe,” taking the sounds that Smoot and others had derived through algorithms and turning them into music. The idea was to establish a rhythmic link with the Big Bang, supernovas and other cosmic events, creating a vibration that our minds and bodies recognize and respond to — or a “Space” composed using sounds from space. The sounds discovered through algorithms are both embedded in “Mysterium Tremendum” and a jumping-off point, and Hart has been thrilled, humbled and awed by the experience. “The thought of playing, or interacting, or dancing with the infinite universe was too sexy,” he said. “I couldn’t turn my back on that.” Hart put together a band that would take the project seriously, he said, with Widespread Panic bassist Dave Schools, Tim Hockenberry, Crystal Monee Hall, Sikiru Adepoj, Gawain Mathews, Ian “Inkx” Herman and Ben Yonas. Grateful Dead fans will be thrilled to learn that the album’s lyrics are by Robert Hunter, who wrote the majority of lyrics for The Grateful Dead and was an essential piece of the band’s puzzle.
Former Grateful Dead drummer Mickey Hart will open Artown Sunday at 7:30 p.m. at Wingfield Park. GETTY IMAGES
Hart said Hunter wrote almost exclusively around themes of man and the universe, creating a cohesive whole. But he’s quick to warn that it isn’t a science project, or a philosophical treatise. The album is a strong collection of songs, not just sounds, with Hart’s usual emphasis on deep, potent rhythms. “The idea was to have fun with this, not make it into a science project,” he said. “This tells me where I am in the universe, and it’s also a blast. Live, it really stretches and goes into real deep space. The magic happens in a live performance.”
If you go Hart will be featured in two events; a drumming circle at 3 p.m. and the headlining concert at 7:30 p.m. Details below. What: The Rhythm Experience drum circle with Mickey Hart When: 3-6 p.m. Sunday
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RENO GAZETTE-JOURNAL/RGJ.COM
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ickey Hart has never been a stranger to traveling, in all its forms. Many of his best known and most far-flung trips happened while performing with The Grateful Dead for much of three decades, where he drummed alongside Bill Kreutzmann as one of rock’s more formidable rhythm sections. But that was all just preparation for perhaps his longest and strangest trip, this one to the beginnings of our universe. “Mysterium Tremendum,” the new album from the Mickey Hart Band, features music based on electromagnetic vibrations that date back 13.7 billion years to the Big Bang. While the Big Bang may have given birth to the universe, it was also silent, as sound waves don’t travel in space. But electromagnetic waves do, and when scientists began translating those vibrations into sound, Hart was mesmerized. He quickly began collaborating with scientists at the Lawrence Berkeley National Laboratory, and eventually joined forces with George Smoot III, who won a Nobel Prize in 2006 for his work in defining the Big Bang. Hart has been tracing the history and significance of drums and rhythm in the world for years, through four books and numerous albums, but three years ago his studies lept from 6000 B.C. to what he calls “beat one,” the original rhythm. “It fit perfectly into my scheme of things, and who wouldn’t want to go back to the beginning of time if that’s what you do?” said Hart, who performs Sunday at Wingfield Park at opening night of the annual Artown festival. “Mu-
sicians, they play with time and space. That’s the commodity we deal with. “I’ve been playing with these larger concepts for a while. I mean, The Grateful Dead was wonderful for that, and this just seems like an extension of it all. To me, it seems quite logical from where I’ve been to where I am now. I’ve always been chasing this feeling.”
Where: Idlewild Park, 1501 Idlewild Dr. Cost: Free What: Opening night of Artown featuring the Mickey Hart Band When: 7:30-9 p.m. Sunday Where: Wingfield Park, 1st St. & Arlington Ave. Cost: Free
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[ 9 ] 2012 Final Report
Festival Highlights Artown is fueled by community pride, collaboration and partnerships among the festival itself and the organizers, artists and attendees. Although every event is unique and integral to the Artown festival, the following are some standout highlights: •
Opening Night went retro with the Mickey Hart Band. In Grateful Dead fashion, it all started with the community congregating under the trees in Idlewild Park for an informally style drum circle with legendary percussionist Mickey Hart, the ultimate experience of synchronized rhythmic pitch. Attendees filled the park and grooved with Hart on their own percussion instruments. Following the drum circle, Hart performed to a huge and ready crowd at Wingfield Park to usher in the festival with style and energy.
• The Preservation Hall Jazz Band 50th Anniversary Celebration with Del McCoury Band and Trey McIntyre Project raised the bar. Preservation Hall is a national treasure of traditional New Orleans jazz music. The Del McCoury Band is a world-class bluegrass ensemble that performs original and traditional compositions. The Trey McIntyre Project explores the human experience in transformative and captivating ways through the movement of dance. Together, they created a seamless blend of soul-lifting traditional harmonies and movement as the high and lonesome sound of the Appalachians met the hot and lively jazz of New Orleans to a Reno audience that was on their feet New Orleans style by the conclusion of the performance. •
As Artown’s longest running children’s series, the free Discover the Arts program continued to grow to include more interactive and artistic hands-on opportunities for youth. The Discover the Arts, a multi-disciplinary series including 22 weekday children’s workshops, introduced numerous art forms to more than 2,800 young participants. Highlighting theater, dance, music, poetry, visual arts, crafts and more, the series has featured local and national artists as well.
•
On July 4, Artown and its many partners brought the 1st Marine Division Band from Camp Pendleton to Reno. This stately 50 piece band performed show tunes followed by some of America’s most patriotic music including music that recognized and celebrated the many veterans who were among the capacity audience in Wingfield Park. Artown distributed American flags to the audience and the Marines walked through the crowd during intermission sharing stories with those who have served our country. At the end of the evening, Artown’s gift to the community was a stunning display of fireworks during the band’s finale. It was a night that created emotion and intermingled the true meaning of patriotism with the arts. Earlier that day, the 1st Marine Division Band performed outside the VA Hospital.
•
The World Music Series continued to celebrate the cultures of the world each Wednesday in July bringing sounds and movements from around the globe to Reno’s downtown river bank. This year’s series featured Delhi 2 Dublin, dubbed the United Nations of rock’n roll, the Vancouver - based band played an energetic mash-up of Bhangra, Celtic, Dub, Reggae and Electronica; Oliver Mtukudzi & the Black Spirits, called one of the few genuine innovators of the Zimbabwean music scene; and Ana Tijoux, regarded as one of the best female rappers in the Spanish language mixes socially conscious lyrics with production styles that are innovative of Latin influence.
• Tuesday’s with Moya provided Artown with the opportunity to hear from the community about their visions for the future community arts center in the newly acquired Lear Theater.
“Artown was so fantastic this year. You and your staff did an outstanding job. Thank you all for what you bring to us.”...Michelle Rosso [ 10 ] 2012 Final Report
• Theater performances continued to fill the calendar with a mix of drama, tragedy, and comedy. Performances were offered by Bruka Theatre, Reno Little Theater, Nevada Shakespeare Company, Good Luck Macbeth, Ageless Repertory Theatre and The Utility Players. The yearly Artown favorite Missoula Children’s Theatre, featuring a cast of all-local youth, presented “The Wizard of Oz.” • Seniors continued to play a role in the July festival with the Ageless Repertory Theatre hosting a series of readings as well as the annual event, Moments of Memory’s Art from the Hearts of Alzheimer’s Artists. •
Artown partnered with festival sponsor Waste Management to incorporate green practices into Wingfield Park throughout the month of July. Waste Management’s Solar Trash Compactors and Recycling units were in the park providing festival attendees the ability to recycle plastics, paper and other items. Additional green initiatives within Artown’s festival included a materials recycling program in partnership with Northern Nevada Dairymen where milk and juice cartons were incorporated into children’s art projects for the Discover the Arts series.
•
Each Monday Night during Artown saw two different main stage free offerings – one at Wingfield Park and the other at the Robert Z. Hawkins Amphitheater. One of the most talked about and well received Family Series events was Erth’s Dinosaur Petting Zoo with life-sized dinosaurs capturing the imagination of the young attendees and involving the audience in the performance. Other performances included TheatreWorks of Northern Nevada’s “Curiosity Cat,” BAM Percussion’s “The Blue Barrel Show,” Colin Concert for Kids and concluding with “The Let’s Go Science” Show. The Monday Night Music Series at the Robert Z. Hawkins Amphitheater brought hundreds out each week to see the Reno Philharmonic, the Reno Youth Philharmonic and Reno Youth Jazz Orchestra, a new collaboration with faculty members from the University of Nevada School of Arts classical and jazz courses, Reno Pops Orchestra and concluding with Carmen Lundy, a jazz vocalist.
•
Bartley Ranch Regional Park was burnt terribly during the Caughlin Fire last year but our community demonstrated its resilience on July 2 by packing the Robert Z. Hawkins Amphitheater for the first of the Monday Night Music Series performances. The Reno Philharmonic performance opened with a special recognition by Washoe County to the Robert Z. Hawkins Foundation, a foundation that has given a significant gift to the county to rebuild the charred hillside. Those that could not fit within the venue sat on the newly planted grass outside the amphitheater and enjoyed the patriotic music that filled the park.
• Pops on the River delivered a whole new sound with special guest artists Lakisha Jones and Robert Evan to a packed park filled with patrons in costumes and table decorations making it another incredible celebration along the river. •
Nevada Opera took center stage presenting Act II of Die Fledermaus during “Opera in Blue Jeans” in Wingfield Park. The Nevada Opera produced in various venues this year with “Fledermaus at Fuego,” “Opera Shorts” at the Steinway Piano Gallery and in various styles, such as “House: the Sci-Fi Opera” in collaboration with the Video Game Symphony, a children’s musical “The Grey Ghost of Old Spook Lane,” and an evening of patriotic song and celebration with “4th of July Fireworks at the Piano “at Steinway Piano Gallery on July 4.
• As a first time event, the Reno Fashion Show produced by Vanity Entertainment with support from the Siena Hotel Casino, not only brought the art of fashion to the festival but saw attendance way beyond expectations and offered Reno a real red carpet fashion experience. [ 11 ] 2012 Final Report
Reno Gazette-Journal 06/26/2012
NORTHERN N EVADA NORTHERN NEVADA TUESDAY, JUNE 26, 2012
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TUESDAY, JUNE 26, 2012
Brushes with greatness
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CONTACTJGREEN@RGJ.COM JACKIE GREEN 775-788-6528 JGREEN@RGJ.COM
Brushes with greatness It was June, it was hot and I was laying bricks. We’d decided that what our very first house needed was a brick walkway, retaining wall and three steps. And, of course, I’d decided that if ERIN a man down BREEN the street got me started, I could do it myself. This was 20-plus years ago, and I was a mess. I had on shorts and sunglasses and a torn shirt. I remember that, because when a man came rushing around the corner asking me if I knew where Erin Breen lived, I stood up and caught a glimpse of my sad disheveled self in a reflection in our front window. “Hey, I hear Erin Breen lives in this neighborhood?” he’d said. “I’m not sure what Lana Wadley sits with some of things children need for projects that are free every day during Artown. MARILYN NEWTON/RGJ house. But my son just bought this house and we’re helping him move in and my wife says there’s a celebrity here. She says Erin Breen lives in one of these houses.” I stood there dumbfounded and said that I’d heard she was very nice, but I wasn’t sure where she lived. About that time, his wife came around the corner and stared at me. “That’s her,” she said. “Right there … that’s her. By Siobhan McAndrew | smcandrew@rgj.com Wow, you don’t look like you do on TV. We watch you every night, you know, you Heather Miley umping around is encouraged at Arand Tad Dunbar, and you ponders a town. don’t look like that.” question The annual monthlong arts festival I laughed and shook their during that starts Sunday is definitely kidhands and just said, “Well, rehearsal for friendly, said Beth Macmillan, executive we all look a little different the play "13 director of Artown. doing yard work, don’t we?” sits with some of things children need for projects that are free every day during Artown. MARILYN NEWTON/RGJ Clocks" “These are events for families,” MacThat was back in the Sunday. DANNY millan said. “So much is free that if you days when I suppose I was DAMIANI/RGJ only stay a short time, you haven’t paid someone. However, I have for a ticket.” to say anchoring the eveShe said it’s a chance to expose chilning news was never a cedren to the arts. lebrity thing to me. It’s just “This festival started 17 years ago,” what I did for many, many Macmillan said. “The kids who went years. Although I still work back then are now our adult audiences. in TV and still am recogYou have to hook children now.” nized when I’m out, I conHere are six events not to miss: sider myself more of a writer these days. I bring it up now because Monday Family Nights I’ve noticed that people Discover the Arts TIPS FOR ENJOYING Instead of an opening night parade, have become completely Every weekday during July, there are ARTOWN Artown will have five family nights. enamored with celebrities. Artown decided against an opening night free interactive workshops for children » Bring sweaters and blankets for Who even knew or cared ages 6 to 12 . Projects range from crefamily parade this year because of openevening performances. about the Kardashians until ating books, learning about music, dance ing act Mickey Hart of the Grateful they began airing every and magic classes, paper making and » Bring snacks and water to Dead. incremental dramatic detail watercolor. Most classes are from 9:30 to performances. No glass containers. Every Monday, family friendly activof their life on national TV? 11:30 a.m., but times and locations vary. ities will start at 5 p.m. at Wingfield » If you want to sit close to the stage And no matter whether it’s a Park. There will be face painting, balduring Wingfield performances, bring Steven Tyler sighting at a loon artists, chalk and paint for children Movies in the Park blankets or low lawn chairs. Larger chairs local gym or the rumor that and other activities. will be relegated to the back of the park. a Hollywood type has purAt 9 p.m. every Friday, enjoy free Monday nights continue the family chased a house nearby, we movies. See “E.T.” on July 6; “A Night at » Keep children off the stage for their fun with performances on the Wingfield calls about itMcAndrew in the BygetSiobhan | smcandrew@rgj.com the Opera” on July 13; “Strictly Ballsafety and the safety of the performers. stage from 7 to 8 p.m. Performances newsroom. room” on July 20 and “Grease” on July include “Curiosity Cat,” a play about » Do not leave your children The other day, I heard 27. displaced children and homeless cats on unattended. my daughter recounting a July 2; “Erth’s Dinosaur Petting Zoo,” a brush-with-celebrity twice » Make reservations for plays and Plays theatrical performance with lifelike removed. You see, her good ticketed performances. At dinosaurs on July 9; “The Blue Barrel Here’s your chance to see free and Heather Miley friend’s family has a cabin RGJ.com/facepainting you can reserve a Show,” a comedy percussion perforaffordable theater with your children. in Incline Village, where a time for your child to have his or her face ponders a mance on July 16; the Colin Concert for Performances of “Curiosity Cat,” “The boy they see on the beach painted on Family Mondays. Walk-up kids, an interactive musical event for Thirteen Clocks,” a fairy tale about a has a brother, who once question painting will be done only if available. children on July 23; and “The Let’s Go prince rescuing a maiden from an evil dated Amanda Bynes’ hair Science Show,” a scientific extravaganza » No pets allowed, so leave yours at during stylist. on July 30. home. See ARTOWN, Page 2C “That gives him celebrity rehearsal for status,” she said. “Wow,” I said. “And does the play "13 he know you live with Erin Clocks" Breen?” Sometimes it helps to put Sunday. DANNY things into perspective. Erin Breen is an Emmy DAMIANI/RGJ Award-winning writer based in Reno. You can find her I used to wish every bathroom had that pop out of the walls at airport Connect with more of your and her first book at hairspray, mints, floss, perfume and and restaurant bathrooms. best customers through the ErinMeehanBreen.com. an attendant to hand me a towel. It is always upsetting to balance combined reach of It’s the kind of bathroom you go to the baby and diaper bag while wrestRGJ Media and Yahoo! when you dine at a ing off a dirty diaper. I cringe with HEALTH & RECREATION Lisa Mom fancy restaurant in a guilt as some baby body part touches big city or dance the some part of the contraption. SomeHEALTH: The Diet Detecnight away in a hightimes I curse the man, it must have tive talks with Dr. Neal end nightclub. been a man, who invented it. Barnard, who promotes a I used to covet this Then I balance the baby again vegan lifestyle for weight kind of service, rationwhile I try to wash her hands and SIOBHAN Zero in on your loss, lowering cholesterol alizing the special mine. I do a lousy job on both. McANDREW treatment was justified and controlling diabetes. 3C ideal customers with Sometimes I scan the floors at my because I spent a forairport gate for a suitable spot inour expanded audience REC SPORTS: Sign-ups tune on dinner or a cover charge. stead. I used to be the kind of busitargeting capabilities. this week include players On Sunday, I went to the Moms ness traveler who would have looked Sara Affluent sought for an alumni basketLike Me Baby Expo at the Atlantis at the new me with disgust. ball tournament in mid-July. Casino Resort Spa. Dozens of venI know life with a baby changes 2C dors passed out information to pareverything. I just wish a few store ents and pregnant women. and restaurant managers would But the highlight wasn’t the free remember they once wore a diaper, INSIDE TODAY coloring books, information on childtoo. » Bring sweaters and blankets for ren’s dentists or the discounts on I used to think perfume, floss and Calendar of events....................................5C Drive people like Lisa, Sara, photo packages, college saving funds hairspray were what I really wanted. evening performances. Cipher/word search ..................................2C and Mike to your business. or beauty products. Now, I just want a decent place to Comics/puzzles...........................................4C The best part was a small enchange a diaper. After all, I spend Community news ......................................2C » Bring snacks and water to closed area for parents to change more on diapers than I ever did Crossword ...................................................3C Mike Young Professional diapers. dancing the night away. Dear Abby ...................................................3C performances. No glass containers. Siobhan McAndrew is a reporter, I’ve spent the last year changing Horoscope...................................................4C Visit RGJ.com/yahoo columnist and mother of a 1-year-old. She diapers everywhere. I dread changMovie times ................................................5C » If you want to close to the stage can be reached at smcandrew@rgj.com. ing a diaper on those plastic shelves Television.....................................................5C forsit more information
It was June, it was hot and I was laying bricks. We’d decided that what our very first house needed was a brick walkway, retaining wall and three steps. And, of course, I’d decided that if ERIN a man down BREEN the street got me started, I could do it myself. This was 20-plus years ago, and I was a mess. I had on shorts and sunglasses and a torn shirt. I remember that, because when a man came rushing around the corner asking me if I knew where Erin Breen lived, I Six picks for the 31-day art festival stood up and caught a glimpse of my sad disheveled self in a reflection in our front window. “Hey, I hear Erin Breen lives in this neighborhood?” he’d said. “I’m not sure what Lana Wadley house. But my son just bought this house and we’re helping him move in and my wife says there’s a celebrity here. She says Erin Breen lives in one of these houses.” I stood there dumbfounded and said that I’d heard she was very nice, but I wasn’t sure where she lived. About that time, his wife came around the corner and stared at me. “That’s her,” she said. “Right there … that’s her. Wow, you don’t look like you do on TV. We watch you every night, you know, you umping around is encouraged at Arand Tad Dunbar, and you town. don’t look like that.” The annual monthlong arts festival I laughed and shook their that starts Sunday is definitely kidhands and just said, “Well, friendly, said Beth Macmillan, executive we all look a little different director of Artown. doing yard work, don’t we?” “These are events for families,” MacThat was back in the millan said. “So much is free that if you days when I suppose I was Sisterhood of traveling diapers only stay a short time, you haven’t paid someone. However, I have for a ticket.” to say anchoring the eveShe said it’s a chance to expose chilning news was never a cedren to the arts. lebrity thing to me. It’s just “This festival started 17 years ago,” what I did for many, many Macmillan said. “The kids who went years. Although I still work back then are now our adult audiences. in TV and still am recogYou have to hook children now.” nized when I’m out, I conHere are six events not to miss: sider myself more of a writer these days. I bring it up now because Monday Family Nights I’ve noticed that people Discover the Arts TIPS FOR ENJOYING Instead of an opening night parade, have become completely Every weekday during July, there are ARTOWN Artown will have five family nights. enamored with celebrities. free interactive workshops for children Artown decided against an opening night Who even knew or cared ages 6 to 12 . Projects range from crefamily parade this year because of openabout the Kardashians until ating books, learning about music, dance ing act Mickey Hart of the Grateful they began airing every and magic classes, paper making and Dead. incremental dramatic detail watercolor. Most classes are from 9:30 to Every Monday, family friendly activof their life on national TV? 11:30 a.m., but times and locations vary. ities will start at 5 p.m. at Wingfield And no matter whether it’s a Park. There will be face painting, balduring Wingfield performances, bring Steven Tyler sighting at a loon artists, chalk and paint for children Movies in the Park blankets or low lawn chairs. Larger chairs local gym or the rumor that and other activities. will be relegated to the back of the park. a Hollywood type has purAt 9 p.m. every Friday, enjoy free Monday nights continue the family chased a house nearby, we movies. See “E.T.” on July 6; “A Night at » Keep children off the stage for their fun with performances on the Wingfield get calls about it in the the Opera” on July 13; “Strictly Ballsafety and the safety of the performers. from 7 to 8 p.m. Performances newsroom. room” on July andsite “Grease” on Julyyour agreement Copyright © Renostage Gazette-Journal, a Gannett Newspaper. Use of20this signifies Juneto 26, the 2012 Terms 3:46of pm Service / Powered andby Privacy TECNAVIA Policy/Your California Privac include “Curiosity Cat,” a play about » Do not leave your children The other day, I heard 27. displaced children and homeless cats on unattended. my daughter recounting a July 2; “Erth’s Dinosaur Petting Zoo,” a brush-with-celebrity twice » Make reservations for plays and Plays theatrical performance with lifelike removed. You see, her good ticketed performances. At dinosaurs on July 9; “The Blue Barrel Here’s your chance to see free and friend’s family has a cabin RGJ.com/facepainting you can reserve a Show,” a comedy percussion perforaffordable theater with your children. in Incline Village, where a time for your child to have his or her face mance on July 16; the Colin Concert for Performances of “Curiosity Cat,” “The boy they see on the beach painted on Family Mondays. Walk-up kids, an interactive musical event for Thirteen Clocks,” a fairy tale about a has a brother, who once painting will be done only if available. children on July 23; and “The Let’s Go prince rescuing a maiden from an evil dated Amanda Bynes’ hair Science Show,” a scientific extravaganza » No pets allowed, so leave yours at stylist. on July 30. home. See ARTOWN, Page 2C “That gives him celebrity status,” she said. “Wow,” I said. “And does he know you live with Erin Breen?” Sometimes it helps to put things into perspective. Erin Breen is an Emmy Award-winning writer based in Reno. You can find her I used to wish every bathroom had that pop out of the walls at airport Connect with more of your
ARTOWN WITH KIDS
J
ARTOWN WITH KIDS
Six picks for the 31-day art festival
J
Sisterhood of traveling diapers
[ 12 ] 2012 Final Report
Artown When:
July 1, 2012 - July 31, 2012 Visit website for a specific event schedule
Cost:
Most of the events are free
Where:
Various locations Reno, NV
Phone:
(775) 322-1538
Website:
renoisartown.com
One of the most comprehensive art festivals in the country, with nearly 500 events and 115 venues. Nearly every stage and gallery in town will host world-class acts and exhibits, with churches, mansions, hotels, malls, parks, and street corners taking up the overflow.
[ 13 ] 2012 Final Report
By The Numbers • • • • • • • • • • • •
Nearly 200 volunteers gave more than 2,000 hours of their time to Artown throughout the entire month 41,020 was the estimated number of out-of-town visitors who attended Artown 8,614 estimated total room nights 46,543 unique visitors to the Artown’s web site from May through September 14% estimated number of attendees that were first time patrons to Artown 87% of attendees stated they would be “very likely to extremely likely” to attend more cultural events in the next year due to an Artown experience 81% of attendees stated they would recommend northern Nevada as a cultural destina tion to others 65% of events were offered free – an average of 9 free events a day $37,000 plus was raised as part of the “Give $3 to Keep Artown Free” 4,537 iPhone, Android and BlackBerry combined downloads and updates of the Artown mobile app 6.2% increase in Friends of Artown memberships Artown’s public relations efforts achieved more than 18 million in reach and approximately $1.1 million in advertising equivalency value
Attendance Overall 2012 attendance is estimated at nearly 300,000 over the course of the 31 days, however exact figures are difficult to quantify due to the nature of the event. An estimated 14% of attendees were first time attendees, according to a random survey. Although most of the festival offers free admission, ticketed performances by Artown and presenters, such as the Reno Philharmonic’s Pops on the River also boasted capacity crowds. Additionally, exhibits in high traffic public places, such as the Reno-Tahoe International Airport, City Hall, the Nevada Museum of Art and Washoe County Libraries collectively see thousands of visitors daily.
Mickey Hart Opens Artown
[ 14] 2012 Final Report
Beyond Reno The Reno Gazette-Journal recognized Artown in its July editorial for how it has changed the way Reno is viewed locally and nationally. After all, 17 years ago “art” and “Reno” were not two words one would have put together. Today Artown has been recognized by the National Endowment of the Arts, the leading national arts organization, as the recipient of five consecutive National Endowment for the Arts grant awards and is a standout as one of the nation’s most comprehensive arts and culture festivals. This is tremendous for Artown and the community we represent. The true impact is immeasurable. Think of the child that sees a theater performance and begins to study theater. Someone who believed that age was a factor but decided to paint regardless. A budding musician hidden among the audience who was moved by a performance to pick up an instrument for the first time. Annually the festival is talked about regionally and nationally, expanding the reach of the festival and growing the image of the community. And that’s good for everyone. Reading about Artown in the USA Today, Chicago Tribune and VIA magazine, brings the festival to life to others and changes preconceived notation about Reno. In fact, many festival attendees tell us they plan their vacations around Artown and attend each year for a week or more. In 2012, features on Artown were seen on the pages of the Reno Gazette-Journal daily with “Today in Artown” and on broadcast news outlets. It also appeared in the following news outlets nationally: Associated Press (AP); ChicagoTribune.com; Contra Costa Times; Group Travel Leader; InsideBayArea.com; Merced Sun-Star; Modesto Bee; Oregonian; Pasadena Star-News; PostStandard; Reno News and Review; Sacramento Bee; Sacramento News & Review; San Antonio Express-News; San Francisco Chronicle; San Gabriel Valley Tribune; San Jose Mercury News; Santa Cruz Sentinel; thetravellinginfo.com; Times-Standard; and Via Magazine. The news coverage for Artown reached more than 18 million and achieved approximately $1.1 million in advertising equivalency in media value.
1st Marine Division Band member talking to veterans at Wingfield Park “We are very happy that you brought the Marine Band to reno for Artown. We went to the concert at the VA hospital and at the Park for the night concert. After leaving the fireworks, my husband commented that this was the best 4th of July we have celebrated, and we have celebrated at least 52 of them..” ....Pat Price
[ 15 ] 2012 Final Report
Cultural Diversity Artown is committed to bringing the community a culturally diverse and inclusive festival. This year Artown celebrated culture and heritage with performances and celebrations from across the globe which included the following: EVENT
CULTURE
1st Marine Division Band
American - Patriotic
A Celtic Summer’s Eve
Celtic
A Night of Egyptian Belly Dancing Under the Stars
Middle Eastern
An Evening of Chanting from Buddhist Traditions
Tibetan, Zen, Buddhist
Ana Tijoux
Chilean
Basque Festival
Basque
Celso Machado
Brazilian
Delhi 2 Dublin
Punjabi, Indian, Pakistani
Discover the Hula
Hawaiian
“Fledermaus at Fuego”
Spanish
Food Bank Concert with Ruthie Fester
American Blues
Gospel Fest 2012
African - American
Oliver Mtukudzi and The Black Spirits
Zimbabwean
Preservation Hall Jazz Band 50th Annniversary Celebration with Del McCoury Band and Trey McIntyre Dance Band
American - New Orleans American - Bluegrass
Reggae/Calypso by Carpenter’s Music World
Afro - Caribbean
Reno Philharmonic Orchestra and Chorus
American - Patriotic
Sweet Vibrations: No Comprende
Latin
Sweet Vibrations: Squeak, Steele, and Ragtime Cowboy Joe
American - Ragtime
Thakur Chakrapani Sing
Indian - Classical
The Tributes: Country Music
American - Country
Reno Irish Dance Company’s “A Celtic Summer’s Eve” [ 16 ] 2012 Final Report
RENO GAZETTE-JOURNAL/RGJ.COM
S VOICES 2E
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SUNDAY, JULY 15, 2012
R1
L BOARD
STEVE FALCONE
RENO GAZETTE-JOURNAL/RGJ.COM
Opinion editor 775-788-6383 » SFALCONE@RGJ.COM
STEVE FALCONE Opinion editor 775-788-6383 » SFALCONE@RGJ.COM
ONE VIEW THE OPINION OF THE RGJ EDITORIAL BOARD
ONE VIEW
The unexpectedThe unexpected makes Artownmakes Artown events special events special Artown is at the midway
to Reno. This stately 50-
point of our Artown is at the midway to Reno. This stately 50-31-day festival. piece band performed show One of the most amazing tunes followed by some of point of our 31-day festival. piece band performed show outcomes are those little America’s most patriotic One of the most amazing tunes followed by some of moments music, including music that outcomes are those little America’s most patriotic that make it recognized and celebrated special. the many veterans who moments music, including music that were among the capacity that make it recognized and celebrated The recent editori- audience in Wingfield Park. special. the many veterans who al in the Artown distributed AmerThe rewere among the capacity Reno Gaican flags to the audience BETH zette-Jourcent editori- audience in Wingfield and the Marines walked Park. MACMILLAN nal recogthrough the crowd during al in the Artown distributed Amernized how intermission sharing stoReno Gaican flags to the audience Artown has changed the ries with those who have BETH zette-Jourand the Marines walked way Reno is viewed. That’s served our country. MACMILLAN nal recogthrough during tremendous for us, as it’s And at the end of the Victorian Square in Sparks was a popular destination on the Fourth of July for Truckee Meadows residents. Theythe crowd part of our mission stateevening, Artown’s gift to nized how intermission sharing stowere lured by evening fireworks over John Ascuaga’s Nugget. TIM DUNN/RGJ do just that. Arthe community and city Artown has changed the ries with thosement whotohave town is an event where you was a stunning show of way Reno is viewed. That’s served our country. never know what you will fireworks during the band’s tremendous for us, as it’s And at the end of the ation on the Fourth of July for Truckee Meadows residents. They see or how you will be imfinale. It was a night that part of our mission stateevening, Artown’s gift to pacted. created emotion and interaga’s Nugget. TIM DUNN/RGJ On opening mingled the true meaning ment to do just that. Arthe community and city night, the Mickey of patriotism with arts. town is an event where you was a stunning showHart of Band performed to the largest Earlier that day, the 1st never know what you will fireworks during the band’s crowd I have ever seen at Marine Division Band persee or how you will be imfinale. It was aArtown. night What that most people formed outside the VA pacted. f your measure is the crowds businesses surely willcreated follow emotion andknow interdid not as they venHospital. that gather there for such redevelopment will take tured into the world of the The World Music Series SNAPSHOT On openingand night, the mingled the true meaning events as Star Spangled care ofperitself because,of when one Grateful Dead, another provides an opportunity to Mickey Hart Band patriotism with arts. Sparks, the Nugget’s Best in the investor recognizes unfulfilled brilliant musician was in expose attendees to music ISSUE: Downtown redevelformed to thepotential largestin an area, other Earlier the 1stPlaying bass was that they traditionally may West Rib Cook-off, Hot August in- that day, the house. opment crowd I have ever seen at Band per-the bass Nights and weekly farmers vestors take notice. Marine Division Dave Schools, not see or hear. During the OUR VIEW: The growth in What most markets, Sparks’ downtown Similar things finally are outside player Delhi 2 Dublin show, the Artown. people formed the for VAWidespread Reno’s Midtown district redevelopment efforts have happening in the downtown Panic. energy and excitement of businesses surely will follow did they venHospital. demonstrates that thenot citiesknow as been anand unqualified success. core, too. Successful restauBartley Ranch Regional the audience was overredevelopment will take tured into the world of the The World Music Series APSHOT can be most successful by If, on the other hand, your rants get the attention of other Park was burned terribly whelming, with hundreds following of the care itself one the leadGrateful Dead, another and theprovides to measure is theofnew and because, revived when restaurateurs, spread of an opportunity during the Caughlin Fire of attendees on their feet property owners.brilliant musician investor recognizes expose attendees to music that have been at- unfulfilled reallywas good in restaurants in last year, but our communi- dancing to the beats on a E: Downtown redevel- businesses tracted potential to downtown by other indowntown ty showed its resilience on hot July day. Those who inSparks an area, the house. Playing bassReno washas been thatrethey traditionally may nt the city’s investment the July 2 by packing were there will remember vestors takeinnotice. Dave Schools,markable the bassin recent years. not see or hear. During the the Robrenovation of Sparks’ biggest problem is ert Z. Hawkins Amphithesouth in what has become the way they felt and how VIEW: The growth in plaza and the Similar things finally are player for Widespread Delhi 2 Dublin show, the Victorian Avenue (once known that few people have bought ater. This Reno Philharknown recently as the Midtown impactful music, and Ars Midtown district happening in the downtown Panic. energy excitement of as B Street), the judgment into the “Victorian” concept asand a monic performance opened town, can be. district. nstrates that the cities would be core, Successful restauBartley Ranch Regional a lot too. murkier. catalyst for business.the audience was with overa special recognition In the Midtown, development What is so amazing e most successful by As officials in both Meanwhile, which by hundreds Washoe County to the hasother been organic. That busi-burned about Artown are the experants get theSparks attention of Parkis,was terribly Sparks, whelming, with wing the lead of the and Reno have learned, the best had too few retail businesses Robert Z. Hawkins Foundaness owners have recognized riences. There are surprisrestaurateurs, and the spread of during the Caughlin Fire of attendees on their feet laid plans often run head on into the value in the old buildings and a dearth of restaurants tion, a foundation that has ing moments that nobody, rty owners. really good restaurants in last year, but our communidancing to the beats on a a strong dose of reality. when downtown redevelopment given a significant gift to that already exist in the area including those who are downtown resilience on now hot July day. Those whoto rebuild the ■ ■ ■ Reno has been first pursued, probably the county andreare starting toty putshowed them to its was closest to every detail, such markablerequires, in recent years. July 2 by— packing the RobRedevelopment has too much retail and too there will charred hillside. Those who as ourselves, knows until it good use in a variety of ways were remember pa- problem many chain restaurants. couldand not how fit within the restaurants, taverns, happens. Sparks’else, biggest is ertsmall Z. Hawkins Amphithewhat has become more than anything theAdd wayinthey felt tience and flexibility. But the thePhilharrecession, and it should venue sat Aron the newly retailers and moreater. — without If you are thinking about that few people have bought This Reno ecently as the Midtown impactful music, and bottom line is ... well, the bottom anyone putting together a grand surprise no one that businesses planted grass outside the attending an event, be sure into the “Victorian” concept as a monic performance opened town, can be. line. No redevelopment plan can plan. have not flocked downtown. amphitheater and enjoyed to look for those expected catalyst business. with a special recognition Midtown, development What is so amazing be a success until for private inSo Sparks officials must the patriotic music that Instead of trying to guide the and unexpected delights vestors areMeanwhile, willing to put up remainto patient. must conthe park — a park city by leaders wise- County Sparks, development, which that Artown has to offer — Washoe the Theyabout organic. That is, busiArtownfilled are the expemoney, and so far businesses tinue toFoundaencourage owners to There that almost lost. ly sat down with property all the while making Reno had too few retail RobertownZ. Hawkins ers have recognizedtheir own riences. arewesurpriscity has been able use their acumen On July 4, Artown and ers and asked themtion, whatathe the best place to live. and a dearth of to restaurants foundation thatown hasbusiness e in the old buildings neither ing moments that nobody, convince a sufficient number of city could do to help them. More to determine how best to invest its many partners brought when downtown redevelopment given a significant gift to ady exist in the area investors are Division Beth Macmillan is executive that there’s value in their money, without including regard to those thewho 1st Marine parking was a primary theme, was first pursued, nownot probably the city’s county to rebuild theold concept tarting to put them to closest detail, such Pendleton director of Artown. their downtowns. the decades that to every Band from Camp unexpectedly. The the infrastructure and andchallenge drove the city’s work.as ourselves, knows until it now willcharred be to find hillside. too much retail too Those who in a variety of ways —Withhas anchors movie There’s in what ways to in work with could the busimany chain—restaurants. Add not fit within theplenty to like nts, taverns, small some strong happens. in both redevelopment Sparks has done so far. The nesses to come up with the the recession, and it should venue sat on the newly and more — withouttheaters If you are thinking districts — there’s no need for crowds attracted to special needed additional parking. COMINGabout UP surprise no one that planted grassevents outside thecan attest utting together a grand attending new plans. Now businesses will businesses there to that. an event, be sure The key, however, is that the notown flocked andSparks’ enjoyed to needs look for those expected MONDAY: Columnist George Will critiques a June Supreme Court have to have find their way downtown. Now downtown city isn’t trying to amphitheater lead but is ruling that life imprisonment for minors is “cruel and unusual” pundowntown. So Sparks officials must privatethat investment toand move instead following — working the patriotic music d of trying to guide the unexpected delights with the businesses to help them ishment. Reno has, in fact, shown the forward. The best thing the city remain patient. They must confilled the park — a park ment, city leaders wisethat Artown has to offer — make the most of their investway, not in the downtown rededo now is to ask, “How can tinue to encourage toWhen they that we almostcan wn with property ownall the while making Reno ments. do, other velopment district but farther owners welost. help?” use their own business acumen On July 4, Artown and sked them what the the best place to live. its many partners brought d do to help them. More to determine how best to invest RGJ.COM Beth MacmillanON is executive their money, without regard to the 1st Marine Division was a primary theme, the decades old concept that Band from Camp Pendleton director of Artown.An excerpt from reader responses on RGJ.com to the pectedly. The city’s drove the city’s work. e now will be to find demolition of Moana Stadium: There’s plenty to like in what work with the busiTHEY SHOULD HAVE built a new adult softball facility at [ 17 ] 2012 Final Report Sparks has done so far. The come up with the f it hasn’t already, last this site — something that would have the potential to genboard of trustees has yet to be level employees knew of the crowds attracted to special dditional parking. COMING UP week’s report on the sexualerate revenue for the city. Golden Eagle Regional Park has seen. And the scandal could abuse but were afraid that recan attestwell to that. ey, however, is that theabuseevents scandalthere at Pennsylvaadult slow-pitch or youth fast-pitch tournaments every reach all the way to the porting it would get them fired. University should weekend. Golden Eagle Grill pays rent to the City of governor’s office. MONDAY: Columnist George Will critiques Court That is an accusation thata June Supreme Sparks’ downtownPennsylvania needs trying to lead but is nia StateNow
For Sparks, city’s best plan is to ask, ‘How can we help?’ city’s best plan I
ow can we help?’
Sexual abuse must not be tolerated
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SUNDAY, JULY 29, 2012
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SUNDAY, JULY 29, 2012
RENO GAZETTE-JOURNAL/RGJ.COM
POSITIVELY NORTHERN NEVADA Stremmel
POSITIVELY NORTHERN NEVADA
Marine plays for hometown
TURKEY STREMMEL
Marine plays for hometown
When your son goes off to join the Marines, you hardly expect to see him playing the trumpet at an Artown concert on the Fourth of July. But that’s what Lance Corporal When your son goes off to join the Joshua Tucker of Carson City did. Tucker’s first Marines, you hardly expect to see him formal appearance after playing joining the 1st Division the trumpet at an Artown conMarine Bandcert at Camp on the Fourth of July. But that’s Pendleton was at a specwhat Lance Corporal JENNIFER tacular Independence BURTON Day concert at Winfield Joshua Tucker of Carson Park in Reno, complete City did. Tucker’s first with fireworks. Joshua joined the Marines after formal appearance after graduating from Carson High School USMC Lance Corporal Tucker, front, joining the Joshua 1st Division last spring. He started playing trumpet plays at an Artown concert. JENNIFER BURTON in fifth grade at Fritsch Elementary Marine Band at Camp School. His parents told me he really In-N-Out Burger in southwest Reno, was at a spectook to music in high school under band givePendleton the folks behind the counter an JENNIFER director Jarod Sorum. A visit by a Maextra smile forIndependence going beyond the call of tacular rine band quartet to CarsonBURTON High his duty. Day concert at Winfield junior year caught his attention. When he found out he could join the Marines Park in Reno, complete Reno Vulcanizing donates and play the trumpet, he was sold. with to three local charities Joshua’s parents, Andrew and fireworks. TamReno Vulcanizing is turning 90 this my Tucker, took pictures of their son in joined Joshua the Marines after year, and in honor of its anniversary, his dress uniform, as the band played graduating from Carson Highis School auto and tire company donating a everything from jazz to patriotic songs. the portion of its salesplaying to charity. You’ve And in typical Northern Nevada fashlast spring. He started trumpet ion, when the emcee’s microphone went got to love the word “vulcanizing.� I in fifth grade at Fritsch Elementary actually looked it up, and it has someout during the concert, someone yelled to do with making strongout, “Keep playing,� and “Welcome School.toHisthing parents told methings he really er. I’m pretty sure it doesn’t have anyReno!� It was all in good fun; the park tooksmiling. to music intohigh under band thing do withschool “Star Trek.� was full and the Marines were In Sorum. any case, from May to by November The band consists of more than 50 Jarod director A visit a Maof this year, all three locations will musicians, who play at more than 300 rine band quartet to Carson donate .5 percent of theirHigh sales to his three events a year, including state funerals charities: Big Horns Unand parades. The Marinesjunior rotate into yearlocal caught hisNevada attention. When limited, Nevada Diabetes Association other jobs and could end up in Afghanihe found out he join and thecould Boys and Girlsthe Club Marines of the stan or other far-flung places. Truckee Meadows. One other note: Duringand their stop in the play trumpet, heHappy wasbirthday, sold. Reno Vulcanizing! May you live long Reno, the Marines played a special parents, and prosper. Andrew and Tamconcert for patients at the VA Joshua’s Medical Center who couldn’t travelmy to Wingfield Tucker, took pictures of their son in Park.
Channel your Inner musketeer his dress uniform, as the band played at Silver Blades open house from jazz to patriotic songs. Two-time national champion and U.S. I was in the drive-through the in other And typical Northern Nevada fashOlympic fencing team member Skip day grabbing a quick lunch before Shurtz will showmicrophone his mettle (get it?) went at emcee’s work when the car in frontion, of mewhen died the the Silver Blades Fencing Academy and wouldn’t start. There out was no way during the someone open concert, house Aug. 17. Fencing is a yelled great for cars to get around and the driver sport for people of all“Welcome ages and for to “Keep playing,� and couldn’t pull forward. Sheout, was clearly families who want an activity that they distressed. I thought we’dReno!� all be stuckIt was alltogether. in good fun; the park can do in the drive-through for hours while we You don’t have to be a world-class full andathlete the Marines were smiling. waited for a tow truck. Nowas worries, to enjoy fencing. I took a fencthough. The bandingconsists ofand more than at 50 class long ago was amazed Two employees ran out of the restau- the mental and physical skills involved. musicians, play at more than 300 rant to help. They put their shoulders to who Fencing takes concentration, and the woman’s bumper and pushed thea year, events stateway funerals theseincluding days, it’s a civilized to use a car forward — to the pay window, saber. During the open rotate house, you’ll be and parades. The Marines into where they waited while she paid for able to see demonstrations and meet her food. Then, they put their shoulders other jobs and couldofend up inThe Afghaniwith fencers all abilities. open to the bumper again and pushed her to house is from 5 toplaces. 8 p.m. Aug. 17 at the far-flung the pick-up window. Theystan waitedor pa- other Silver Blades Fencing Academy on tiently as the woman picked up her other One note: their Valley RoadDuring in Reno. En Garde!stop in order. the Marines played a special Only after she got whatReno, she needed Jennifer Burton is a weekend anchor for did they push her into the concert parking lot, for Channel 2 Newsat in Reno. patients the Her VAcolumn Medical where she could call for help. That’s appears Sundays in Northern Nevada. Read couldn’t travel to Wingfield service for you! Next timeCenter you’re at whoher blog daily at RGJ.com. Park.
everything Want a push with those fries?
Want a push with those fries? I was in the drive-through the other day grabbing a quick lunch before work when the car in front of me died and wouldn’t start. There was no way for cars to get around and the driver couldn’t pull forward. She was clearly distressed. I thought we’d all be stuck in the drive-through for hours while we waited for a tow truck. No worries, though. Two employees ran out of the restaurant to help. They put their shoulders to the woman’s bumper and pushed the car forward — to the pay window, where they waited while she paid for her food. Then, they put their shoulders to the bumper again and pushed her to
Stremmel
 Fact: Although she won’t tell the story behind it, Turkey is her given name.
Continued from Page 1D
Institute, where she had been accepted, she decided to stay and study art at the University of Nevada, Reno. Her dream was to teach art, and after graduating in 1972, she taught at schools in Gardnerville. On her way to a first date in Reno with a car salesman, a chance stop at a gallery to see an exhibit of Harry Jackson bronzes changed her life’s path. It was Stremmel Gallery and its owner was Peter Stremmel. “I was looking at these bronzes and looking at him, and I thought, ‘My God, this guy knows the difference between a bronze and a watercolor,’� she said. “I asked him if he would come talk to my class. He came and talked to my class, and we’ve been together ever since.�
Âť Moved to Reno in in 1968 Âť Birthdate: Oct. 10, 1949
Continued from Page 1D
Institute, where she had be ed, she decided to stay and at the University of Nevad Âť Business: Owns Stremmel Gallery, 1400 S. Virginia St., with her husbandHer dream was to teach Peter after graduating in 1972, sh Âť Favorite pastime: Gardening, espeschools in Gardnerville. cially planting flowers On her way to a first da ABOUT THIS SERIES with a car salesman, a cha The Sunday Profile is a weekly visit gallery to see an exhibit of with someone in our community who Jackson bronzes changed h is making a difference — or making news. Suggestions for people to be path. featured can be emailed to CommuniIt was Stremmel Galler ty News Editor Jackie Green at jgreen@rgj.com. owner was Peter Stremme Happily ever after “I was looking at these b The art teacher married the art gallery owner during Christmas break looking at him, and I thoug I’m the one who loves the in 1974. Forget about having a honeymoon. art more than the God, this guy knows the di The day after the nuptials, the young between a bronze and a wa numbers. I’d rather talk about the bride drove to southern California for she said. “I asked him if he a weeklong class in Corporal art restoration. meet the artist.â€? USMC Lance Joshuaart, Tucker, front, “I went down and I fell in love with come talk to my class. He TURKEY STREMMEL plays at anshe Artown JENNIFER BURTON the restoration,â€? said. “It concert. was so Stremmel Gallery owner talked to my class, and we exciting to me. I called Pete and told him I think I found what I want to do WithReno, Turkey more involved, the In-N-Out Burger in southwest together ever since.â€? for the rest of my life.â€? couple changed the direction of the give the folks behind the counter anwestern art to contempoShe learned how to clean paintings gallery from but knew that if thisfor was going to be rary. the call of extra smile going beyond something she would do in the gallery, Happily ever after “Let’s make a conscious effort, duty. she would need more training. study and see if that’s where we want As soon as school was out for the to go,â€? she said. “And it certainly The art teacher married summer, Stremmel was on a plane for was.â€? gallery owner during Chri London, where she would begin her The secret coup for the gallery Reno training, Vulcanizing restoration thanks to her donates in 1974. happened in 1990 when Sotheby’s father-in-law, whom she called “Papa asked the Stremmels to warehouse to three local charities Forget about having a h Stremmel.â€? the Pierre Matisse Gallery collection, “What he didn’t tell me was they which consisted mas-day after the nuptials, The Reno Vulcanizing is turning 90 thisof almost 3,000 said, ‘We don’t take anybody on, but terpieces and was valued at the time bride drove to southern Ca we’ll take her for honor three days,’â€? she anniversary, year, andonin of its at about $250 million. For 15 years, said. Turkey shipped the valuable artwork a weeklong class in art res the auto and tire company is donating a Stremmel passed the three-day test for Sotheby’s. A few people in Reno’s “I went down and I fell and would spend 10 summers portion of the itsnext sales to charity. You’veknew what was being art community learning everything she could from shipped fromItheir high-security the restoration,â€? she said. got to love the word “vulcanizing.â€? the restoration experts. warehouse but most did not. to me. I called Pet “I would go to work five actually looked itdays up,a and it has some“It saved them $50 million exciting by putweek,â€? she said of her summer trainting it in Nevada,â€? she said, because him I think I found what I thing to do with making things stronging. “It was a perfect life. Perfect. the state did not have an inventory for Perfect. Perfect.â€? er. I’m pretty sure it doesn’t anytax.have “We were shipping all over thethe rest of my life.â€? Back in Reno, she became the galworld. Of everything that we everShe learned how to clea thing to do with “Star Trek.â€? lery’s full-time restorer. sent, it arrived safely and when it was but knew that if this was g In any case, from May to November supposed to.â€? Although handling the Pierre Masomething she would do in Many likes, two loves of this year, all three locations will tisse collection was a big accomplishWhen Peter toldof hertheir he donate .5Stremmel percent sales to three ment, Stremmel said meetingshe and would need more train needed help in the gallery, Turkey marrying Stremmel and having As soon as school was o local charities: Nevada HornsPete Unsaid she found another aspect of the Big their daughter, Piper, topped that. arts that she enjoyed. Stremmel was on limited, Nevada Diabetes Association “I’m the one who loves the artsummer, more “I did my restoration, but when thanof thethe numbers,â€? she said. “That’s London, where she would b and the andapproach Girls Club someone cameBoys in, I would not where my head is. I’d rather talk them and talk toMeadows. them,â€? she said. “I training, thank Truckee Happy birthday, about the art, meet the artist. restoration That’s was starting to like to do that, too.â€? thelive fun part.â€? father-in-law, whom she ca Reno Vulcanizing! May you long Stremmel.â€? and prosper. “What he didn’t tell me .EW (OMES AT $AMONTE &OOTHILLS said, ‘We don’t take anybod Channel your Inner musketeer we’ll take her on for three ),1$/ 5(/($6( at Silver Blades open house said. Stremmel passed the th Two-time national champion and U.S. and would spend the next 1 Olympic fencing team member Skip learning everything she co Shurtz will show his mettle (get it?) at the restoration experts. the Silver Blades Fencing Academy “I would go to work five open house Aug. 17. Fencing is a great week,â€? she said of her sum for people of all ages and for At sport Damonte Foothills, ing. “It was a perfect life. P families whohomes want an activity that they graceful, spacious Perfect. Perfect.â€? can do together. live amid the natural scenic Back in Reno, she becam You don’t have to be a world-class backdrop of the breathtaking lery’s full-time restorer. athlete to enjoy fencing. I took a fencSierra ingmountains. class long ago and was amazed at the mental and physical skills involved. Many likes, two loves Fencing takes concentration, and When Peter Stremmel t these days, New Homes from it’s a civilized way to use a needed help in the gallery, saber. During [ 18be] 2012said Final 1,906 or 2,724 sq. ft. the open house, you’ll sheReport found another asp able to see demonstrations and meet up to 4 bedrooms arts that she enjoyed. with fencers of all abilities. The open “I did my restoration, b 2-3house baths is from 5 to 8 p.m. Aug. 17 at the Âť Married to Peter Stremmel Âť Daughter, Piper Stremmel
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#LOSE TO %VERYTHING "EYOND %XPECTATIONS
Volunteers - Making it Happen Nearly 200 volunteers contributed countless hours this year to ensure that every event was an enjoyable experience for festival attendees. Volunteers offered their time and talents to festival events, both indoors and outdoors, filling a variety of roles and undertaking numerous tasks. Year after year these selfless individuals demonstrate that they are an invaluable part of the festival. Volunteers facilitated the following: • • • • • • • •
Distributed marketing materials including the calendar, posters and mailings Manned information booths, helping to enforce park rules, coordinating seating, taking surveys, selling Artown merchandise and acting as ambassadors for Artown with the public Transported necessary supplies to and from events Worked with security and city officials to ensure the safety and comfort of festival patrons Helped with the children in the Missoula Children’s Theatre Residence Directed traffic and parking, taking tickets and distributing playbills at various events Worked with Artown’s “Give $3 to Keep Artown Free” campaign Helped with the children at the Discover the Arts events
While many Artown volunteers contributed to the festival on an individual basis, others donated their time and energy through local and national affiliate groups. Organizations that lent their services include: • • •
BOBO’s Street Team led the charge each Monday night in Wingfield Park for the Family Series. GO TEAM! Several organizations gave of their time to help in the “Give $3 to Keep Artown Free” campaign, including NV Energy, RGJ Media, Tahoe Resources, Rotary University of Phoenix, and U.S. Bank. The Retired and Senior Volunteer Program (RSVP) provided exceptional volunteers through out the month for many events
Combined, Artown volunteers donated a total of more than 2,000 hours. Thank you to our 2012 volunteers.
Festival Volunteers
[ 19 ] 2012 Final Report
Volunteers
Jill Andrea Ashley Baskin Bailey Baskin Shelby Baskin Nicci Beedle Sharon Branch Sarah Britt Delaney Buma Robert Burrows Corrie Calderon Judy Carslon Tina Chapman Duncan Coldwell Andrea Coldwell Mary-Margaret Dale Amiee Deutschendorf Jack Diamond Connie Douglas Kathy Drake Kathleen Eagan Harvey Edwards Sally Estevez Bruce Euzent Vivian Euzent Lynette Fernandes Conner Fogal Diane France Nick Frankoski Terry Franks Robert Gilmer Thelma-Lou Graybeal Cole Halvorsen
BJ Hartman Collin Henderson Kienan Herman Robert Hoffman Jilda Hoffman Tanya Howell Pat Jarzynka Rock Jarzynka Linda Jarzynka Dr. Robyn Johnson Eric Kao Karen Kastelic Robert Kastelic Heather Klitzke Dick Kohn Kaylynn Konsonlas Katie Konsonlas Muriel Kronnowitz Susan Lee Harvey Lee Kathy Lester Panta Lindsey Dave Lippencott Bobbie Lippencott Kim Littman Loretta Low Cassandra Lyman Patti Major Brook Marlowe Micheal Marshall Harry Meyer Maggie Moore Richard Moore
Shelly Newman Donna Nijmeh Laura Palmer-Lopez Lindsey Panton Sandy Parkins Terri Pereira Nancy Podewils Willie Puchert VK Raman Mary Reichley Josh Riggan Samantha Riggan Yolanda Rivera Linda Robb Coryna Samon Kathy Schwab Joe Sheehan Elizabeth Shorrock Korrin Skaggs Karen Solberg Meg Tarble Earl Tarble Lana Tarbutton Grady Tarbutton Madalyn Tsugawa Daniel Turner Rich Van Gogh Paul Vansickle Diana Vasquez Keani Vierra Victoria Wallington Andrew Watson Christine Welch
Mary Wen Meg Tarble Grady Tarbuton Lana Tarbuton Gerry Taylor Julie Tieman Michael Tsaphah Suzette Turley Rich Van Gogh Paul Vansickle Keani Vierra
Volunteer Organizations
Bobo’s Street Team TheatreWorks of Northern Nevada
Give $3 Volunteer Organizations
Terry Lee Wells Nevada Discovery Museum ESI Security Hometown Health NV Energy Reno Sunrise Rotary Tahoe Resources, Inc. U.S. Bank University of Phoenix
Give $3 Hometown Health Volunteers
Bobos Volunteers
Discover the Arts Volunteers
Festival Volunteers
[ 20 ] 2012 Final Report
how big a part of the festival they really are. Q: What kind of training do your volunteers get? A: ESI, our security SECTION company, works very SECTION closely with our volunteers. They do customer training with us. Training CONTACT for volunteers starts in JAMES BALL 775-327-6726 May. C When we have our ONTACT DAY, JULY 16, 2012 RGJ.COM/LIVING JABALL@RGJ.COM volunteers JAMES Bin ALLthe park, it’s key that they are 775-327-6726 MONDAY, JULY 16, 2012 RGJ.COM/LIVING JABALL@RGJ.COM customer service repreDMA WITH sentatives of Artown. We DE know that working with FOCUS ON: GIVING ESI that they are well Reach GRANDMA WITH trained in customer serPriced as pic ATTITUDE handles, pho vice. So, they (ESI) volstorage acce unteered their time to train our volunteers. That also strengthens the relationship between the volunteers and security. We’ve done that for two years. Everybody knows what everybody is doing fit m Continued from Page 1C because it’s all customer RJ-0000422076 sto u ay’s column, we’ll C service. h a brief history of helped in the office and Q: Tell me about the gh School and highhave helped Artown do Bobo’s Street Team. me of Reno High School’s notapainting projects. We A: Another group of ble alumni. also work with organizavolunteers we work with A school In today’s column, we’ll tions and corporations are Bobo’s Street Team. was first eslead with a brief history of who have their employMary Weneta, from Botablished in Reno High School and highReno in the ees volunteer for the bo’s Mogul Mouse, she light some of Reno High mid-1800s ‘Give $3 to Keep Artown works with the youth and School’s notaNG when the Free’ program. We have she supervises them. small number ble alumni. noticed that corporations They volunteer as a of high school A school were taught in the encourage employees to group to some of our was first est of the Alhambra volunteer. One of our children’s activities. tablished in ding on the corner sponsors, Tahoe ReThey’re a huge assisReno in the ia and First streets y! sources, has their emtance to us and we don’t mid-1800s e Mapes Hotel was Onl ANNE ployees volunteer and lt. In 1868, it was have to supervise or ime when the PERSHING T that a bigger gives them paid time off coordinate themitat all. small number ed Garage hould be built as the to volunteer in the comof high school She has many Limadults with Priced as pic ity was growing. students were taught in the munity. them. It’s a way to teach moved to their handles, pho basement of the Alhambra storage acce Q: Who on your staff room school in kids to volunteer in the ierra and First Hall building on the corner manages the voluncommunity. It’s an inAs the community of Virginia and First streets teers? credible operation that Artown volunteerHotel Forrestwas Bietz chats with a couple prior to a concert Wednesday at Wingfield Park. Bietz's job this evening was to keep d to grow, another where the Mapes A: Bryan Wildman is she has created. high-backed chairs to the back of the amphitheater. TIM DUNN/RGJ as built just for • Rea later built. In 1868, it was the festival manager. Q: Do you foresee ool students in 1879 decided that a bigger ngton and Fourth Bryan goes and speaks to having to change your school should be built as the • Wa nd was called Cendifferent places. He system any time soon? ol. However, peocommunity was growing. recruits the volunteers. A: We will be needing referring to it as Students moved to their • Gar He coordinates the volmore volunteers to take gh School, which new one-room school in unteers. He assists with on larger pieces — more 1869 at Sierra and First 0, a fire broke out • Hom the volunteer training. responsibility and leaderstreets. As the community emistry lab, deWe are actively involved ship —was as the festival Artown volunteer Forrest Bietz chats with a couple prior to a concert Wednesday at Wingfield Park. Bietz's job this evening to keep continued to grow, another he school and in • Lau in volunteerism in the grows. ther one was built high-backed chairs to the back of the amphitheater. TIM DUNN/RGJ school was built just for me own Reno where community on a staff Q: Do you do high school students in 1879 hoanyr owner Casino was • Lib level. thing special near Arlington and Fourth ou for your rs later. oy Q: What’s the key to streets and was called Cenvolunteers in 1951, the high it t when it’s all f tral School. However, peomaintaining good vol• Wa over? m as moved to a new sto ple kept referring to it as and campus at 395 unteers? Cu A: We do an appreciaIt now houses Reno High School, which A: Giving volunteers tion party. This year, it • Lin mately 1,650 stustuck. tasks they enjoy and will be at the Siena. In 1910, a fire broke out RJ-0000420394 giving them a sense of Huskies’ oldest in the chemistry lab, deum, Mark Yori, 99, Question: With just a staff of four, how big a part of the stroyed the school and in d in 1930 and beyou’ve been able to put on very suc- festival they really are. 1912, another one was built e owner of Lawton cessful Artown events that draw Q: What kind of trainngs on Highway 40 in downtown Reno where thousands. What’s the secret? ing do your volunteers Reno. He has been the Sundowner Casino was Answer: We have a full-time staff of get? ter of community built years later. four and a part-time festival assistant or many years and A: ESI, our security By Geralda Miller during the season. The staff is dedicatThen in 1951, the high n the 1970s. gmiller@rgj.com ed, very tight-knit and willing to multi- company, works very school was moved to a new notables listed by task and cross over to any department. closely with our volunbuilding and campus at 395 e year they graduWe are a very fluid team who is comThe Artown summer festival, which runs through July, teers. They do customer occupation inBooth St. It now houses mitted to serving the community. We draws thousands of people. Being a small nonprofit organizatrick Anthony approximately 1,650 stuhave a hard-working board of directors training with us. Training n, 1897, former tion of four people, Artown leadership has who participate actively in many facets for volunteers starts in dents. ator; Frederick of the organization and keep focused on May. When we have our RHS Huskies’ oldestlearned the value of having a strong team of DeLongchamps, the mission. In addition, we have outliving alum, Mark Yori, 99, volunteers inQuestion: the park, With just a staff of four, volunteers. More than 150 volunteers help hitect; Eva Adams, sourced contactors who support the graduated in 1930 and be-make Artown events run smoothly each . treasurer from it’s key that they are staff. you’ve been able to put on very suc9; Walter S. Baring, came the owner of Lawton year and have put in more than 1,800 repre- events that draw Q: Why do you think so many peo- customer service cessful Artown mer congressman; Hot Springs on Highway 40 ple in the community want to volun- sentatives thousands. of Artown. What’s We the secret? hours. ite Snyder, 1933, teer at Artown events? West in Reno. He has been know that working with man pharmacist in Answer: We have a full-time staff of Here’s what executive director A: I think the community feels a lot Down Paymen a supporter of community . ESI that they are well Closet four and a part-time Reach-in festival assistant of pride in the festival. People want to Beth Macmillan said about Artown’s events for many years and Piazzo, 1937, philanBy Geralda Miller during theserseason. The staff is dedicatbe involved. Volunteering gives people trained in customer as pictured. Special order Priced William “Billâ€? retired in the 1970s. volunteers: phototo decorations handles, a chance to be right in the action. gmiller@rgj.com ed, very and willing multi- & vice. So, they (ESI)tight-knit vol1944, served a recOther notables listed by storage accessories not included. Q: Do you have enough volunteers unteered their task and any department. timecross to over to king 39 years in name, the year they graduor do you need more? We are a very fluid team who is comda State Senate; The Artown summer festival, A: which runs expanding through July, We are always what we train our volunteers. ated and occupation initonto, 1947, formitted to serving That also strengthens the the community. We do so we are always in need of more draws thousands of people. Being a small nonprofit organizaclude: Patrick Anthony o mayor; Lou Canhave a hard-working board of directors volunteers. relationship between the McCarran, 1897, former 0, wrote two biogration of four people, Artown leadership has Q: For what types of events do volunteerswho andparticipate security. actively in many facets ARTOWN EVENTS his good friend, U.S. senator; Frederick me most people want to volunteer? the organization and keep focusedhoon learned the value of having a strong team of doneofthat t Ronald Reagan; We’ve for two r Joseph DeLongchamps, See Artown volunteers at work at these upcoming events A: Volunteers help with all kinds of u the mission. In addition, we have outo Lerude, 1955, 1977 y years. Everybody knows volunteers. More than 150—volunteers 1900, architect; Eva Adams,Âť Wednesday Night World Music Series at Wingfield events and projects from setting up help Park to the sourced contactors who support Prize for newspabooths in the park to ushering at the each what everybody is doing fit 1924, U.S. treasurer from make Artown events run smoothly rial writing; Dawn staff. m Âť Monday Night Music Series at Robert Z. Hawkins Grand Sierra. Volunteers have also o 1961 to 69; Walter S. Baring, because it’s all 56, actress who st Q:customer Why do you think Amphitheater year and have put in more than 1,800 service. Cu so many peo1929, former congressman; s Mary Ann in ple in the community want to volunÂť Monday Night Family Series at Wingfield Park ’s Islandâ€?; Frank hours. See ARTOWN, Page 3C Marguerite Snyder, 1933, Q: Tell me about the teer at Artown events? opf, 1957, political first woman pharmacist in Here’s what executive directorBobo’s StreetA:Team. I think the community feels a lot o Reagan and forthe state. A: Another group of festival. People want to of pride in the rman of the ReBeth Macmillan said about Artown’s Link Piazzo, 1937, philanvolunteersbe weinvolved. work with National Party; Volunteering gives people thropist; William “Billâ€? volunteers: [ 21 ] 2012 Final Report time a customer uses a reusable kson, 1962, former are Bobo’saStreet chanceTeam. to be right in the action. Raggio, 1944, served a recgrocery bag — paper, plastic or f Fallon and curMary Weneta,Q:from Bo-have enough volunteers Do you canvas — at any Raley’s grocery councilman. WAYS TOin ord-breaking 39 years bo’s Mogulor Mouse, do youshe need more? store, the company donates 5 cents Handley, 1962, forConnect with more of your the NevadaSUPPORT State Senate; A: We are always expanding what we works with the youth and per bag to the benefiting charity. essional American best customers through the Sam Dibitonto, 1947, for-
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Travel: Reno becomes Artown in July By Linda Zavoral lzavoral@mercurynews.com Posted: 07/01/2012 09:04:54 PM PDT
A month of culture Every July 1, Reno turns into Artown, with a month's worth of music, art, dance and other cultural experiences. You can listen to world music, admire Southwestern pottery, get spontaneous at a drop-in improv class and take your kids to Wingfield Park for crafts and movies. Nearly half the events and exhibits are free; the ticketed performances include Michael Feinstein, Chanticleer and Preservation Hall Jazz Band. Find the full lineup at www.renoisartown.com.
[ 22 ] 2012 Final Report
Collaborations Artown is built on collaboration. Each year, Artown demonstrates how interesting partnerships elevate the level of artistic quality and community involvement in the festival.
Collaborators
Event
Siena Hotel Spa Casino and Vanity Entertainment
The Reno Fashion Show
Body Masterpiece, U.S. Bank, KNPB, Sierra Nevada College, Waste Management, Circus Circus Hotel Casino, Terry Lee Wells Discovery Museum, Bobo’s Street Team, Muckel Anderson CPA’s, RGJ Media, and Artown
Family Festival on Monday Nights in Wingfield Park
U.S. Bank, Terry Lee Wells Discovery Museum, NV Energy, University of Phoenix, Tahoe Resources, Inc., ESI Security Services, Hometown Health, and Reno Sunrise Rotary
Volunteers for “Give $3 to Keep Artown Free” Campaign
Jeff Lock and Rob Cook
Color Photography Exhibit and slide shows at Buenos Grill
Artown, Carol Palleson, Colin Ross, Creative Arts Center, Dennis Dobies, Erths Dinosaurs, Four Rooms Dance Collective, Halau Hula O Leilani, Jan Selleck, Kathleen Durham, Keep Truckee Meadows Beautiful, Kellie Lee, Kidscape Productions, McKinley Arts & Culture Center, Mig O’Hara, Model Dairy, Neil Road Recreation Center, Rachel Armstrong, Rappin Ratz, Reno Philharmonic, Sierra Arts, Sierra Watercolor Society, Lake Mansion, Wilbur May Museum, and Young Chautauqua
Discover the Arts
Waste Management and Artown
Storage bin, solar bins and recycling container
Wild River Grill, River Room Cafe.Lounge, and Artown
Dinner for First Division Marine Band and Opening Sponsor Reception
Maytan Music Center Senior Concert Band and the Reno Christian Fellowship
Presented an evening concert with the Maytan Music Center Senior Concert Band
First United Methodist Church, Squeek Steele, Bella Voce, Brassakwards, and No Comprende
Sweet Vibratiions
[ 23 ] 2012 Final Report
Collaborators
Event
Preservation Hall Jazz Band, Del McCoury Band, Trey McIntyre Project, Grand Sierra Resort Casino, and Artown
Preservation Hall Jazz Band 50th Anniversary
Lenox Barns and Artown
Artown Shed in Wingfield Park
California Avenue merchants and local artists
California Avenue Artist’s Market
Midtown merchants and local artists
Midtown Artwalk
Siena Hotel Spa Casino and Artown
Volunteer dinner
Art in the Garden, Art on the Hill, yArt Sale, Giving Art, Silver Sage Artists (Inspired by Nature), California Avenue Artist’s Market, Portrait Society of Reno, VSA Arts of Nevada, and Micano Home and Garden (Lamp and Sculpture Show)
Day of Visual Art
Nevada Opera Association and the Video Game Symphony
“House” the Sci-Fi Opera
Nevada Opera Association and Fuego
“Fledermaus at Fuego” with performance by guest Miguel Perez
Artown and eNVision Performing Arts
Pre-show for Opening Night with Mickey Hart
Boys and Girls Club of the Truckee Meadows and Artown
Rehearsal for Missoula Children’s Theatre
Grand Sierra Resort Casino and Artown
Encore Events: Steve Martin David Garrett Yo Yo Ma Imago ZooZoo Preservation Hall
John Ascuaga’s Nugget, Grand Sierra Resort Casino, Reno-Tahoe Limosine and Artown
Lodging and transportation for artists
Northern Nevada Dairymen
Milk containers for Discover the Arts “Green Art” projects
[ 24 ] 2012 Final Report
Outreach Education and enrichment is a key component of Artown. The following is a brief summary of the creative outreach offerings: •
The Mickey Hart Band provided a community drum circle reaching an estimated 1,000 attendees. They invited the Note-Ables, a local non-profit that promotes music therapy to attend and promote their services.
•
Missoula Children’s Theatre conducted a six-day residency program that included 56 local children participating in a full week of rehearsals that culminated in a production of “Wizard of Oz” at Nightingale Concert Hall.
•
The directors of Missoula Children’s Theatre led 20 theater workshops reaching an estimated 600 children at local year round at-risk schools (where 92% of children attending qualify for free and reduced lunches and the schools also offer students free and reduced breakfasts and dinners), Boys and Girls Club of the Truckee Meadows, The Children’s Cabinet, Kids Kottage (protective shelters for children under the care of Washoe County Social Services), and Wittenberg Hall (temporary detention center for juvenile offenders).
•
Artown’s Discover the Arts program offered 22 days of workshops introducing different art forms to more than 2,800 children. Providing early childhood artistic experiences enables these children to grow up to be audience members, patrons of the arts, and artists. In addition, Northern Nevada Dairymen brought milk and ice cream for the children and used the opportunity to educate them on the importance of milk.
•
ERTH’s Dinosaur Petting Zoo™ made free appearances to children at the Boys and Girls Club of Truckee Meadows and at the Terry Lee Wells Nevada Discovery Museum.
• Professor Smart and Dr. Knowitall from “The Let’s Go Science Show” stopped by Boys & Girls Club of Truckee Meadows for a sneak peak at the science-infused show. At least 200 children attended. •
Artown partnered with Washoe County School District to arrange for 100 orchestra and band students to observe world renowned violinist David Garrett during sound check for his show at the Grand Sierra Resort and Casino.
•
30,000 flyers advertising family and youth arts programming were distributed through out the Washoe County School District.
Erth’s Dinosaurs [ 25 ] 2012 Final Report
Congressman: Permitting delays stand in the way of good jobs and revenue for local communities. Environmentalist: This bill is extreme and unnecessary and only benefits mining interests over public health and protection. Community Forum, 4E
Leslie-Bower state Senate race gets pricey. 5E
RENO REBIRTH SUNDAY, JULY 22, 2012
●
SECTION
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CONTACT STEVE FALCONE » 775-788-6383
RGJ.COM
SFALCONE@RGJ.COM
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DON WEIR’S RENO
By Geralda Miller
The Reno area needs a popular winter festival, so what about one linked to the famous historical event?
Two touring actors from Missoula Children’s Theatre have arrived in Reno from Montana to put on a production of the “Wizard of Oz.” In their red pickup truck, they’ve got the costumes and set. themissing party back DonThe onlyutting things areinthe 50 ner Party” it’s fun think to 60 young actors—who willtocomslogans Donner Party prise theofcast for for theaSaturday festival. performance at Nightingale ConThis story is an open letter cert Hall. aimed at inspiring some en“Everything but theachildren terprising reader or group to start small event and the piano player,” saidfor Chelle that could grow into a signature event Northern Nevada, just as Hot August Nights the Robinson, tour marketing and assoNugget’s ciate. rib cook-off had humble beginnings “It just works. They have a sprouting mighty few before different sizes into of the cos- festivals with enormous economic tumes. Elastic is a beautiful impacts. thing.”The allure of the Donner Party For pastis40 years, Missoula as athe theme that no other region Children’s Theatre toured could claim homehas to the famedthe eventputting where a on pioneer expedition country, hourlong muMARK sicalpassing throughofNorthern adaptations stories Nevada with ROBISON was trapped by snow and resorted local youths as actors. The theacannibalism survive.life ter’stomission is totodevelop Another reason it’s a good idea specifically skills in children through particifor the Reno area is that we have an abundance the performing This of events pation throughinthe summer and fallarts. — ribs is the eighth year that they have come to Reno for Artown. The actors will conduct auditions at 2 p.m. Monday at the Boys and Girls Club of Truckee Meadows. Rehearsals also will start. They’re looking for children entering first through 12th grades, with loud, clear voices and expressive bodies and faces who will listen and follow directions, Robinson said. It takes about 20 hours of rehearsal time to put the show together, so parents must be able to drop off their children daily for a four-hour rehearsal. Artown executive director Beth Macmillan said they typically don’t keep bringing a group back, but made an exception with the Missoula Children’s Theatre because of the impact the theater company is making on local youth through preparing for the stage performance and its outreach to other youth in community while they’re here.
“P
a
A modest proposal: Donner Party Days The Reno area needs a popular winter festival so what about one linked to the famous historical event?
RJ-0000422704
gmiller@rgj.com
RENODODGE.COM
888.449.8
700 KIETZKE LANE RENO
and Hot August Nights but also the rodeo, balSEND US YOUR EVENT loon races, air races, Street Vibrations, and IDEAS P blues and Italian festivals — and we could use a Got an idea for an unusual event boost in the winter months that would draw that you think could draw visitors to people even when weak snowfall is hurting ski Reno? How about other attractions resort business. at Donner Party Days? Let us know So the Donner Party is synonymous with the by emailing mrobison@rgj.com, Reno area and with winter. What could go wrong leaving a voice message at 788-6420 with a festival based on it? or commenting on this story at “Donner Party — the original frozen dinner.” blogs.rgj.com/renorebirth. Well, that’s what could go wrong. Such an event could be too tacky. We’ll include the best suggestions in A certain gallows humor would be unavoidan upcoming story. Please include Reno High Schoo able with T-shirt sellers (“Human — it’s what’s your name and current hometown. for dinner!) and food vendors selling lady finLast day for $30 regis This Donner Party proposal was gers and ribs, but there’s a line in the overall inspired after seeing a new event Registration information event’s marketing that could easily be crossed launched this year in the United and turn off tourists. www.rgj.com/ Kingdom that sparked worldwide Some may remember a Tahoe bicycling event RJ-0000422857 interest: the World Watching Paint called the Cannibalistic Classic before comLocal actors during the Missoula Children’s Theatre production ofwhere contesDry Championships plaints causedperform a name change.
Sunday, Sep
“King Arthur’s Quest” in Yerington earlier this year. MASONtants VALLEY NEWS FILE competed to see who could
See DONNER PARTY, Page 5E
The two actors will go to schools and agencies this week, working with youth who aren’t able to audition. “We target kids who otherwise would not be able to have a theatrical experience,” she said. “We serve the 70 kids who are in the production, plus we serve 30 kids in 20 workshops. You multiply that out and the number of kids being served is huge. They’re getting an education from the very best. Missoula Children’s Theatre is a great, well-oiled machine.” Macmillan said she has seen how the theater company is changing young people’s lives. She remembers a young boy who was having a hard time finding his place in the world. He was cast in a show a few years ago. He made such a strong impression that he was invited to participate with the theater company’s “allstars,” who are invited to a special
Making Reno Smile
stare at a wall the longest.
MISSOULA CHILDREN’S THEATRE PRESENTS ‘THE WIZARD OF OZ’
REP FULL
4 WISD
AUDITIONS: 2 p.m. Monday WHERE: Boys and Girls Club of Truckee Meadows DETAILS: Call the Artown office Monday morning at 775-322-1538. PERFORMANCE: 7:30 to 8:30 p.m. Saturday
*DOE
SLEEP AVA
ENJOY CREATING YOUR PERSONAL HELP OF OUR FR DOCTOR AND ON-SIT
WHERE: Nightingale Concert Hall in the Church Fine Arts building, 1664 N. Virginia St.
•
•
ADMISSION: $10; tickets can be purchased in advance at 775-322-1538.
•
775-829-8222 workshop. “It changed his life,” he said. “You never know what’s going to change somebody. You just don’t know.”
•
Over 40 years experien Dentures made in as little as 3 RJ-0000419645
*Ask for details.
[ 26 ] 2012 Final Report
Next For anyone who has ever attended an Artown event, the spirit that fills the air is palatable. If we could bottle up that feeling and use it throughout the year, we’d be bursting at the seams at our concerts, performances, showings, productions and more each July. However since we are not able to do that we rely on our patrons, volunteers, partners and sponsors to feed to the enthusiasm that Artown creates – something each and everyone one of you does. And even though northern Nevada continues to struggle with the changing economic environment, the role arts plays in business and the positive influence it has on our youth is vital. While Artown continues to focus on developing collaborations with artists, arts organizations and community partners, our strongest collaborations are those that help us as an organization to continue to bring cutting-edge performances to the community. Collaborations, such as those we have with the Grand Sierra Resort and more recently John Ascuaga’s Nugget allow us to bring incredible artists that may not otherwise consider Reno. It allows us to put Reno on the map as a viable city for the arts. Artown continues to develop programs specifically for youth including those events that take place during July as well as those on a much larger scale. For instance, Artown continues to work with the Washoe County School District on integrating culturally rich programming for students as well as supporting music programs with fundraising for musical instruments. In fact, research shows that students involved in the arts have higher GPAs, lower drop-out rates and are more likely to volunteer in their community. Employers report that creativity is one of the top five applied skills that they look for when hiring. Artown offers multicultural, multidisciplinary art programming that emphasizes the positive influence of arts in personal development. When we provide intergeneration programming we rise above the differences and create opportunities for building and supporting inclusiveness. Real life begins to value creativity, a cornerstone of art, and art becomes recognized for its economic value. According to the Arts & Economic Prosperity IV, nationally the industry generated $135.2 billion in economic activity in addition to $74.1 billion in event-related expenditures by the audiences as well as 4.13 million full-time jobs. The average arts attendee spends $24.60 per event with findings showing that nonlocal attendees spend twice as much as locals – Artown’s survey showed that nearly 50,000 attendees were from out of market or nearly $2 million in economic impact for northern Nevada. In fact, an estimated 90% of the artists participating in Artown live locally. In addition city employees, restaurants, art shops, supply stores, music stores, production artists and venue owners all provide services and merchandise needed by artists and patrons. Art is vital to northern Nevada. It helps express our values. It is a conduit to social cohesiveness. It builds community. Artown is a festival for everyone – all age groups, all demographics…everyone. It’s a festival that encourages exploration of other cultures and artistic creations. As we prepare for 2012, we’ve already started our 2012-13 Encore season. Encore events are held outside July to support the annual festival and to continue to push the artistic boundaries on an annual basis. After all that’s what Artown is all about. In fact we see it as an opportunity and an obligation to provide sophisticated and sometimes edgy arts programming to our region. Programming which captures and stretches our imagination. It spurs creativity within our local art community and enhances the livelihood of our region. It blurs the boundary between the art world and the business world by strengthening connectivity. Artown’s programming showcases our region nationally and internationally. Artown continues to serve as a catalyst for economic development and an enhanced community – one that our corporations, businesses nonprofits and all of us benefit from. “Artown touches our community in a very special way, and Sierra Nevada College was proud to help support this effort in 2012. In addition to the prestige that comes from the association, the team also worked to ensure that our sponsorship was tailored in a way tha benefited all parties.”....Schuyler Harrison, Sierra Nevada College
[ 27 ] 2012 Final Report
ARTOWN SPONSORS
The City of Reno, Artown’s Major Funder
In the spirit of Artown’s mission, which includes fostering the community’s civic identity, the City of Reno continues to serve as the principal supporter of the annual festival. For 17 years the City has championed the month long celebration of arts and culture that attracts enthusiastic audiences to nearly 500 events at venues in the downtown core and throughout Reno each July. Even with the historical economic turmoil, the City of Reno continued its support of the arts for Artown, and the Mayor, City Council, City Manager and staff strived to keep our community rich in arts and demonstrated that the arts can find unity and thrive.
City of Reno Bob Cashell, Mayor Dave Aiazzi, Councilman Dwight Dortch, Councilman Dan Gustin, Councilman
Pierre Hascheff, Councilman Jessica Sferrazza, Councilwoman Sharon Zadra, Councilwoman
City Contribution to Artown: $125,000 Arts & Culture Commission: $15,000 Leveraged In-kind Value: $10,000 Additional funds awarded through cultural grants for presenters: $39,665 Total City of Reno Support: $189,665
[ 28 ] 2012 Final Report
Artown would like to thank all of its sponsors for their generous cash and cash-equivalent support. Sponsorships endorsement provides corporations the opportunity to showcase their support for the arts in our community while simultaneously aligning their organization to a festival that exudes community spirit and pride. Funding provides the opportunity to expose our region to quality programming that spotlights local, national and international artists and performances, and creates events that are culturally diverse, innovative and inclusive.
Festival Sponsors
www.complemar.com DIVSION of COMPLEMAR
Total Festival Sponsor Support, excluding media sponsors: $198,025
”Artown this year was an incredible success for our community and our businesses. As an ongoing festival sponsor, U.S. Bank is very happy with the benefits Artown serves to our community and truly believes that Artown is a great investment not only by business but individuals alike It is a great partnership for all of us.””.......Thomas McQuattie, District Manager, No. Nevada, U.S. Bank. [ 29 ] 2012 Final Report
”Waste Management is proud to be a longstanding sponsor of Artown, providing significant charitable contributions and offering environmental solutions that benefit the community in many ways.”.......Sarah Sciarani, Communications Specialist, Waste Management of Nevada
Event Sponsors and Partners Opening Night City of Reno Arts & Culture Commission Friends of Artown John Ascuaga’s Nugget Reno Tahoe USA Monday Night Music Series Albright, Persing & Associates, LTD. Robert Z. Hawkins Foundation Washoe County Family Series & Festival Circus Circus John Ascuaga’s Nugget Muckel Anderson CPAs Sierra Nevada College The Thelma & Thomas Hart Foundation World Music Give $3 Friends of Artown Hometown Health John Ascuaga’s Nugget Steinway Piano Gallery of Reno Tahoe Resources, Inc. Movies in the Park Pioneer Center University of Phoenix
Preservation Hall Jazz Band 50th Anniversary Celebration with Special Guest Del McCoury Band and Trey McIntyre Project Grand Sierra Resort and Casino IGT Discover the Arts Lemelson Education Assistance Program Nevada Arts Council Northern Nevada Dairymen Missoula Children’s Theatre John Ascuaga’s Nugget Leonette Foundation Nevada Arts Council Wells Fargo Foundation Closing Night Friends of Artown John Ascuaga’s Nugget Encore 2011-2012 Season* Fox11 Grand Sierra Resort and Casino Steinway Piano Gallery of Reno The E.L. Cord Foundation *Yo-Yo Ma and Kathryn Stott with The Assad Brothers Special thanks to the Carol Franc Buck Foundation
Total Event Sponsor Support: $247,638
Champion Sponsors ESI Security Focused Computing Men Wielding Fire Nevada Office Machine Pioneer Center Port of Subs Reno Bike Project
Reno Tahoe Limousine River Room Cafe Lounge Siena Hotel Spa Casino Sierra Bathrooms Sierra Tap House Trinity Applied Internet Wild River Grille
Total Champion Sponsor Support: $39,348
[ 30 ] 2012 Final Report
Grant Funding: Federal, State and Private Foundation Support Nevada Arts Council Robert Z. Hawkins Foundation The Roxie and Azad Joseph Foundation Trust The Thelma & Thomas Hart Foundation Wells Fargo Foundation
The Bretzlaff Foundation Carol Franc Buck Foundation The E.L. Cord Foundation Gabelli Foundation, Inc. Lemelson Education Assistance Program The Leonette Foundation National Endowment for the Arts
Total Grant Funding: $221,242
Friends of Artown
Artown’s membership program supported the World Music Series, Opening Night, Closing Night and Operations - $57,254
Give $3 To Keep Artown Free
Artown engaged the community in supporting the festival’s efforts to keep its festival-produced events free. The public answered, donating more then $37,000 to Artown’s Give $3 To Keep Artown Free. Thank you to Give $3 partners Reno Gazette Journal and U.S. Bank, as well as JLH, Inc. for supporting the effort! - $37,000
Total Artown Support, excluding media sponsors: $990,172
U.S. Bank’s Mural NV Energy’s Bot
PBS Kid’s Superwhy! and Word Girl
Northern Nevada Dairymen’s Cowabunga Hometown Health
[ 31 ] 2012 Final Report
RGJ’s Deal Chicken
Media Festival Sponsors
Thanks to our media partners, the public was kept well informed and up-to-date on the events during the month of July. Artown applauds the continuing support of the following:
• • • • • • • •
Production and printing of 70,000 80-page full-color 2012 July Artown Little Book with 40,000 inserted in home deliveries of the RGJ, 30,000 distributed through Artown; and production and printing of 15,000 24-page full-color 2012-13 Artown Encore Magazines with 11,500 wrapped with RENO Magazine and 3,500 copies distributed through Artown 12, full color sponsor ads in the July and Encore Artown Magazines for sponsor advertising Advertising campaign for Give $3: o RGJ.com 250,000 ROS impressions o Home page peel back o RGJ 20” full color ads Sunday, Wednesday and Thursday Best Bets 15 ads, or 700” o Envelope insert into Reno Gazette-Journal, YES and Buyer’s Edge, total quantity 280,000 • Sunday, RGJ home delivery and YES (non-subscribers): 56,000 • Buyer’s Edge (RGJ Wednesday + non-subscribers): 130,000 • Sunday,RGJ home delivery and YES (non-subscribers): 56,000 • Sunday,RGJ home delivery and YES (non-subscribers): 38,000 o Full page Thank you ad on date to be determined promoting total amount raised Full-page thank you ad running 8/5 RGJ.com homepage online 300x600 banner 7/9–7/15 securing 68,974 impressions,107clicks Facilitation of collecting face painting sign-ups and providing notifications for opening day festivities Opening Night sponsorship to promote face painting to include: o Management and set up of the registration process and face painting fulfillment and confirmation e-mails throughout July; email solicitation for face painting signups o Editorial promotion of face painting sign ups • Added Value: Included in overall PR value • Peel back home page banner on RGJ.com promoting face painting and the Family Series Editorial media coverage received promoting the July festival
Investment: $23,705 Total Media Value: $427,921 Total In-Kind Contribution: $404,216
• • • • • • • • • • • • •
73, :30 second branding spots aired 6/25-7/29 400, :30, :15 and :10 second branding spots aired 6/16-7/28 reaching 4,480,000 93 news stories aired including live shots, highlights and mentions with more than 93 minutes (an hour and a half) of air time 7/1-7/31 “Corner Peel” banner ad on KOLOTV.com serving 649,800 impressions from 6/20–7/28 Homepage fixed banner on KOLOTV.com serving 600,390 impressions from 7/1–7/31 300x250 and 728x90 banner ads on KOLOTV.com serving 12,974 impressions from 6/20–7/28 KOLOTV.com/enews fixed banner 7/1–7/31 serving 151,200 impressions 320x50 mobile wrap 7/1–7/31 reaching 19,576 impressions 9 mobile text alerts 7/1–7/31 reaching 19,800 impressions 4 KOLOTV.com online stories 20 Artown mentions on KOLO’s Facebook page with 18,000+ followers from 6/26–7/31 securing 300,000 impressions 5 Artown mentions in KOLO’s Twitter feed with 5,100+ followers from 6/26–7/31 securing 25,000 impressions Preservation Hall 7/2–7/15 :30 second spot 25 paid and 25 bonus
Investment: $2,000 Total Media Value: $84,468 Total In-Kind Contribution: $82,468 [ 32 ] 2012 Final Report
• Production of Artown’s 5-minute promotional DVD to include voice-over, still and video images, audio tracks • Homepage Prime Rotator ad throughout June and July with link to RenoIsArtown.com • Run of Site banner ad throughout June and July • Image on homepage slideshow featuring Artown with link to unique KNPB landing page promoting Artown and art programming on KNPB • Unique KNPB landing page promoting Artown schedule and art programming on KNPB • Artown mentions on KNPB social sites including Facebook and Twitter • Artown leaderboard banner ad in the July KNPB e-newsletter • Artown inclusion in KNPB e-newsletters, subject to availability, to promote July festival and Encore events ( 5x in July for Monday Family promotion) • Print Promotion in RGJ with Artown inclusion to promote July Monday Family Event. • KNPB Characters at Monday Family Events (Bob the Builder, Wyatt from SuperWhy, WordGirl) • Two ½ page color ads one in July issue and one TBD in KNPB Program Guide to promote Encore • :15 second on-air announcement on KNPB Channel 5.1 in July – Total of 80 credits • :15 second on-air announcement on KNPB Create Channel 5.2 in July – Total of 124 credits • :15 second on-air announcement on KNPB Channel 5.1 and for Encore Events – Total of 46 credits • :15 second on-air announcement on KNPB Create Channel 5.2 for Encore Events – Total of 45 credits
Investment: $0
Total Media Value: $25,007
Total In-Kind Contribution: $25,007
KTHX “The X” • 50, :30 branding radio spots on KTHX 6/25 – 7/29 • 40, :30 second on-air promotional announcements for opening night, full-tent setup • 40, :30 on-air promotional announcements for closing night, full-tent setup • 40 weekly on-air promotional announcements about the World Music Series 7/4, 7/11, 7/18 and 7/25; jocks to MC • First Thursday/X-Night at the Nevada Museum of Art May, June and July • Online support 6/20 – 7/31 o 300 x 250 rotating banners with link to Artown garnering 1,877 impressions, 200 clicks o Homepage flipper ad with first position placement garnering 2,456 impressions and 317 clicks • On-air interviews on Rob’s afternoon show 7/3, 7/11, 7/18 and 7/25 • Preservation Hall 7/2 – 7/15 :60 radio spots with 30 paid and 25 bonus spots
Investment: $2,000
Total Media Value: $31,750
Total In-Kind Contribution: $29,750
KRXI – TV • RENO, NV
• •
Preservation Hall 7/2 – 7/15 80, :30 second spots Production of TV spots for Preservation Hall, Give 3 and Artown Branding
Investment: $1,010
Total Media Value: $7,920
Total In-Kind Contribution: $6,910 [ 33 ] 2012 Final Report
Festival Media Buy ad Additional In-Kind Support
Due to the generous support from our community media partners, Artown messages reached a large audience.
Reno News & Review • •
Artown special advertising pull out section in the June 28 edition Artown additional news coverage in June and July
Investment: $0
Total Media Value: $90,792
Total In-Kind Contribution: $90,792
Clear Channel and YESCO •
Electronic billboard exposure June 29 – July 31 with 4 festival messages featuring general branding, opening night, Discover the Arts and Preservation Hall for 181,537 impressions
Investment: $0
Total Media Value: $8,580
Total In-Kind Contribution: $8,580
Reno.com • •
Online support 7/1 – 7/31 o Homepage featured ad box 7/1 – 7/14, 23 clicks o Added value events banner ad 7/1 – 7/14, 39 clicks o Email newsletter, 7/11, delivered to 1,111 emails, 262 opens, 32.7% open rate, 83 clicks o Email newsletter, 7/27, reporting not available o Email newsletter text link, 7/21 – 7/31 with 4,097 impressions, 6 clicks Preservation Hall online support o Email newsletter inclusion 6/27, 1,097 emails, 402 opens, 36.65% open rate, 5 clicks o Email newsletter inclusion 7/4, 1,105 emails, 505 opens, 45.7% open rate, 11 clicks o Homepage banners 7/1 – 7/14 securing 8,529 impressions, 3 clicks
Investment: $1,250
Total Media Value: $1,450
Total In-Kind Contribution: $200
Moonshine Ink
•
Moonshine Ink Brew Blast email newsletter 7/22, 1,046 emails, 319 opens, 31.9% open rate, 108 clicks
Investment: $0
Total Media Value: $63
Total In-Kind Contribution: $63
Total Festival Media Sponsor, Buy and Added Value Investment: $29,965 Total Media Value: $677,951 Total In-Kind Contribution: $647,986
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Media Encore Support FOX 11 and MY21 • • • • • •
David Garrett: 75, :30 TV spots ZooZoo: 52, :30 TV spots Production of TV spots for David Garrett, Zoo Zoo, Preservation Hall, Give $3 and Artown Branding 236 spots aired at no cost for Give $3 to give Artown free 67 spots aired at no cost promoting David Garrett Spots aired at no cost promoting Zoo Zoo
Investment: $1,500
Total Media Value: $10,770
Total In-Kind Contribution: $9,270
KNPB • • • • •
David Garrett program ran Sept. 24 and 25 with taped breaks referencing Artown partnership Print ad included in program guide as well as incorporated in various trade publications promoting Garrett program airing Dec. 5 breaks were taped live in Studio with Beth with taped breaks running again Dec. 7, 10, 12, and 15. On-air promotions Inclusion in newsblasts and e-newsletters
Investment: $0
Total Media Value: $5,000
Total In-Kind Contribution: $5,000
KOLO-TV Channel 8 •
ZooZoo: 20, :30 TV spots
Investment: $1,000
Total Media Value: $1,500
Total In-Kind Contribution: $500
KTHX “The X”
• David Garrett: o 162, :60 radio spots o First Thursday radio promotion • ZooZoo o First Thursday radio promotion
Investment: $1,220
Total Media Value: $2,130
Total In-Kind Contribution: $910
Reno Gazette-Journal •
Editorial media coverage received promoting the Encore series
Investment: $0
Total Media Value: $12,488
Total In-Kind Contribution: $12,488
Encore Media Buy and Additional In-Kind Support
Due to the generous support from our community media partners, Artown messages reached a large audience.
LOTUS (KOZZ) •
David Garrett: 60, :60 radio spots
Investment: $2,000
Total Media Value: $2,000
Total In-Kind Contribution: $0 [ 35 ] 2012 Final Report
CUMULUS (KNEV, KKOH) •
David Garrett: o 56, :60 radio spots o Radio promotion 4 pack of tickets
Investment: $1,110
Total Media Value: $2,110
Total In-Kind Contribution: $1,000
Reno Media Group (KRNO) •
David Garrett: 34, :60 radio spots
Investment: $1,270
Total Media Value: $1,270
Total In-Kind Contribution: $0
Charter • •
David Garrett: 496, :30 TV spots ZooZoo: 245, :30 TV spots
Investment: $1,180
Total Media Value: $2,000
Total In-Kind Contribution: $820
KRNV • •
David Garrett: 22, :30 TV spots ZooZoo: 20, :30 TV spots
Investment: $2,000
Total Media Value: $2,000
Total In-Kind Contribution: $0
Reno.com •
David Garrett: Banner ad in weekly newsletter, 5 distributions to 16,000 subscribers with a 25% open rate
Investment: $0
Total Media Value: $300
Total In-Kind Contribution: $300
Reno News & Review •
ZooZoo: December Kids issue 1/2 page ad
Investment: $700
Total Media Value: $700
Total In-Kind Contribution: $0
Total Encore Media Sponsor, Buy and Added Value Investment: $11,980 Total Media Value: $42,268 Total In-Kind Contribution: $30,288
[ 36 ] 2012 Final Report
Mel Shields: Reno's Artown welcomes Chanticleer concert By Mel Shields Bee Correspondent
Published: Friday, Jul. 27, 2012 - 12:00 am | Page 28TICKET As the pilgrims make their way in Chaucer's "Canterbury Tales," the story told by the monk is pretty dark and dismal. Eager for something lighter, they turn to one of the priests traveling with the prioress. So starts "The Nun's Priest's Tale" which introduced into literary fame a rooster named Chanticleer, noted for his fine crowing. It is now the name for a male a cappella group known since 1978 for their fine singing. "We owe a lot to those early guys," said interim musical director Jace Wittig. "They started quite a legacy. They found a niche hungry to be filled just when the earlymusic movement was gaining steam." Based in San Francisco, Chanticleer has been called an orchestra of voices with a dozen singers performing Gregorian chants to contemporary jazz, well-known gospel pieces to those written specifically for them. The group arrives at John Ascuaga's Nugget tonight for one of Reno's Artown closing events. "There are quite a few highlights in this year's program that I'm particularly proud of," said Wittig. "We have a new song written for us by Steven Whitacre, the best-known living American composer of vocal music. We have a Renaissance song by Tomas Luis de Victoria called 'Nigra Sum Sed Formosa,' or otherwise 'I Am a Black but Beautiful Daughter of Jerusalem.' "And we have a gorgeous wedding poem in 12 parts that crescendos to a splendid climax. And we have three men's choruses from Richard Strauss." The theme of this year's tour, which found the group performing in Europe and across the United States, is "Love Story," but Wittig cautions that there is no music from the famous movie. "It's pretty typical of our tour shows. We play places like Reno only once every few years and we like to bring an assortment of music around one theme – music from the Renaissance, plain chant, folk, pretty much anything exciting vocally. There is a lot of jazz in the latter portion of the concert, a favorite being a Duke Ellington number arranged with an intimate jazz combo, called 'Creole Love Song' " (9 p.m.; $35; 800-648-1177 or janugget.com). Artown's final week culminates in several big events. The Reno Rainbow Fest is 11 a.m. to 5 p.m. Saturday in Wingfield Park, celebrating gay pride with country recording star Lacy J. Dalton, among others, and sponsored by Harrah's ($5). The Reno Jazz Orchestra celebrates the Mambo Kings and Tito Puente on Saturday at 7:30 p.m. in Winfield Park (free). And Tuesday finds the closing concert with a free concert by funk legend Maceo Parker, also at Wingfield (7:30 p.m.).
[ 37 ] 2012 Final Report
2012 Artown Exposure Local About.com Reno/Tahoe, Reno, NV Daily Sparks Tribune – Online, Sparks, NV Edible Reno Tahoe, Reno, NV Go To Reno Tahoe.com, Reno, NV KOLO-TV – Online, Reno, NV KRNV-TV, Reno, NV KRXI- TV, Reno, NV KRXI-TV – Online, Reno, NV KTVN-TV – Online, Reno, NV
KTVN-TV, Reno, NV Nevada Appeal – Online, Carson City, CA Petfolio Magazine Blog, Reno, NV North Lake Tahoe Bonanza, Incline Village, NV Northern Nevada Business Weekly, Reno, NV Record-Courier – Online, Gardnerville, NV Reno / Tahoe, NVAbout.com, Reno, NV
Reno Gazette-Journal, Reno, NV Reno Magazine, Reno, NV Reno News and Review, Reno, NV Reno News & Review Online, Reno, NV Reno Rambler, Reno, NV Reno Gazette Journal – Online, Reno, NV Sierra Sun – Online, Truckee, CA This Is Reno, Reno, NV Visitrenotahoe.com, Reno, NV
Regional and National Active Rain.com, Online American Banking News, Online Associated Press (AP), National ChicagoTribune.com, Chicago, IL Contra Costa Times – Online, Walnut Creek, CA Daily Journal – Online, Franklin, IN Green Bay Press Gazette– Online, Green Bay, WI Group Travel Leader – Online, Online InsideBayArea.com, Oakland, CA KFMB-TV – Online, San Diego, CA KIRO-TV – Online, Seattle, WA KLAS-TV – Online, Las Vegas, NV KPHO-TV – Online, Phoenix, AZ KSWT-TV – Online, Yuma, AZ KTKZ-AM – Online, Sacramento, CA KTNV-TV – Online, Las Vegas, NV
KVVU-TV – Online, San Jose Mercury News, Henderson, NV San Jose, CA Merced Sun-Star – Online, San Jose Mercury News – Online, Merced, CA San Jose, CA Merinews.com, Online Santa Cruz Sentinel – Online, Modesto Bee – Online, Santa Cruz, CA Modesto, CA Sheboygan Press – Online, Mydesert.com, Palm Springs, CA Sheboygan, WI Nevada Business Magazine, Staten Island Advance – Online, Henderson, NV Staten Island, NY Oregonian – Online, Thetravellinginfo.com, Online Portland, OR Times-Standard – Online, Pasadena Star-News – Online, Eureka, CA Pasadena, CA The Tribune - Online, Online Post-Standard – Online, U-T San Diego – Online, Syracuse, NY San Diego, CA Republic – Online, Columbus, IN Via Magazine, Oakland, CA Sacramento Bee – Online, VIA Magazine – Online, Sacramento, CA Oakland, CA Sacramento Bureau, WFTV-TV – Online, Orlando, FL Sacramento, CA WHIO-AM – Online, Sacramento News & Review, Dayton, OH Sacramento, CA Whittier Daily News – Online, San Antonio Express-News, Whittier, CA San Antonio, TX WPXI-TV – Online, San Francisco Chronicle – Online, San Pittsburgh, PA Francisco, CA WSB-TV – Online, Atlanta, GA San Gabriel Valley Tribune, West Covina, CA
Total Media Coverage Circulation and Value Total Reach: 18,349,043 Total Value of Media Coverage (Advertising Equivalency): $1,122,837
[ 38 ] 2012 Final Report
Big events for July June 25, 2012|By Margaret Backenheimer, Special to Tribune Newspapers July brings a cavalcade of quirky competitions, from the pea-shooting world championship in England to camel races and a beercan regatta Down Under. The top treat, however, is served up toward the end of July when the Games of the XXX Olympiad kick off in London. Through Aug. 26: "Picasso: Masterpieces From the Musee National Picasso, Paris," Toronto; 877-225-4246; ago.net. The Art Gallery of Ontario unveils the artist's own collection, 147 works he kept to himself. Through Sept. 2: Karl May Festival, Bad Segeberg, Germany; 212-661-7200; karl-may-spiele.de. German writer's Wild West stories trigger this annual Wagnerian-scale shoot-'em-up. July 1-31: Artown, Reno; 775-322-1538; renoisartown.com. Month long arts umbrella unfolds with cowboy poetry, movies in the park and more. July 5-8: International Royal Palace Fair, Visegrad, Hungary; palotajatekok.hu. Jousting knights court fair ladies at wine tastings in the castle. July 5-8: USA Cycling Mountain Bike Cross-Country Nationals, Sun Valley, Idaho; 719-434-4200; usacycling.org. 1,000 bicyclists pedal for Stars-and-Stripes jerseys. July 10-20: International Puppet Festival, Hydra, Greece; 212-421-5777; tinyurl.com/7vybrs5. Island presents hands-on performers. July 13-15: Montana Folk Festival, Butte; 406-497-6464; montanafolkfestival.com. Open-air music spans the globe, with this year's focus on railroads. July 14: Lasseters Camel Cup, Alice Springs, Australia; camelcup.com.au. Camel riders compete at this Down Under derby. July 14: Pea Shooting World Championship , Witcham, Cambridgeshire, England, visitely.org.uk/events/whats-on. Dead-eyes shell targets on the Village Green. July 15: Beer Can Regatta, Darwin, Australia; beercanregatta.org.au. Boats built of beer cans enter sink-or-swim races off Mindil Beach. July 19-23: Tall Ships Nova Scotia, Halifax; 902-422-6591; my-waterfront.ca/tallships. This phase of the Tall Ships Challenge salutes the 200th anniversary of the War of 1812. July 20-22: Great Wellsville Balloon Rally, Wellsville, N.Y.; 585-593-5080; wellsvilleballoonrally.com. The mercury rises with four mass hot-air balloon launches and a parade. July 20-22: Yarmouth Clam Festival, Yarmouth, Maine; 207-846-3984; clamfestival.com. Clam celebration for the whole clan with parade, diaper derby and canoe race . July 23-26: World Santa Claus Congress, Klampenborg, Denmark; 212-885-9700; worldsantaclauscongress.com. The world's Santas network at "the world's oldest amusement park." July 25: Olympic Football, Cardiff, Wales; visitcardiff.com/site/the-olympics-in-cardiff. Women's soccer kicks off the Olympics early at Millennium Stadium. July 26-29: FloydFest, Floyd, Va.; floydfest.com. Jackson Browne, Alison Krauss and the Drive-By Truckers perform in the Blue Ridge Mountains. July 27-29: International Pinot Noir Celebration, McMinnville, Ore.; 800-775-IPNC; ipnc.org. Wine-lover and actor Kyle MacLachlan ("Twin Peaks," "Portlandia") adds humor to the mix. July 27-Aug. 12: Games of the XXX Olympiad, London; london2012.com. The clash of titans in 36 sports dominates the world stage. July 28-Aug. 5: St. Olav Festival, Trondheim, Norway; 212-885-9700; olavsfestdagene.no.Modern annual return to medieval times.
[ 39 ] 2012 Final Report
musicians serenade this 50th
PRESENTERS, INDIVIDUALS AND ORGANIZATIONS THAT CONTRIBUTED TO THE SUCCESS OF THE FESTIVAL A.V.A. Ballet Theatre AIGA Reno/Tahoe Aleph Academy Alpengroup American Advertising Federation Reno Arbors Memory Care Community Artists Co-Operative of Reno Barbara Baxter Black Rock Arts Foundation Bridgewire Campo and the Abbi Agency Carol Foldvary-Anderson Carpenter’s Music World Circus Circus City of Reno Connections Controlled Burn David Brock Dish Truck Dr. Ron Williams - Steinway Piano Gallery Empire Comedy Food Bank of Northern Nevada For The Love Of Jazz Friends of Washoe County Library Gallery 3 Grassroots Books High Desert Harmony Chorus High Sierra Magic Circle Historic Reno Preservation Society Homeslice Productions Jazz Q Music Jill Altmann and Ryrie Valdez (Ryrie’s Art & Home) Judith Ames Jazz Band LeRue Press Mark Simon May Arboretum Society
Men Wielding Fire Miguel Ribera Park Montana Albitre (poster artist) National Automobile Museum Nevada Humane Society Nevada Humanities Nevada Stamp Study Society Nevada Vocal Arts Nevada Wilderness Project Nightingale Concert Hall Note-Ables Opera Bel Canto PetFolio Magazine’s 12th Annual Art Paws PolyEsthers Costume Boutique Rainshadow CCHS Reno Art Center Reno Art Works Reno Buddhist Center Reno Chamber Orchestra Reno eNVy Reno First United Methodist Church Reno Irish Dance Company Reno Jazz Orchestra Reno News & Review Reno Rainbow Fest Reno Rose Society Reno Ukulele Group Reno Urban Foresty Commision Reno Videogame Symphony River School Farm Riverside Artist Lofts Riverwalk Merchants Association S.T.A.R.S. Vocal Ensemble Sage Heart Sierra Arts Foundation Sierra Nevada Guitar Society Sierra Water Gardens Sierra Watercolor Society
Silver Legacy Silver State Young Chautauqua Association Steinway Piano Gallery Stremmel Gallery Studio on 4th Sundance Books and Music Tahoe Art League The Creative Arts Center The Montage The Portrait Society of Reno The Reno Philharmonic The Underground & Tree House Lounge The Villas in Sparks The Wedge Ceramics Studio Theatreworks of Northern Nevada Tim Jones TNT & PDC Cheer & Dance Toccata Tour de Nez Outreach Traditional American Music Project Trinity Episcopal Church Truckee Meadows Community College Truckee Meadows Quilters University of Nevada, Reno Libraries Vintage Wine Shop Volunteers of America Washoe County Regional Parks & Open Space Wilbur May Museum Wildflower Village Wingfield Park Word of Life Ministries you & me Zazpiak Bat Basque Club
Others not listed on this page are mentioned on pages 11, 14, 19, 23, 23-25, 28-36.
[ 40 ] 2012 Final Report
FRIENDS OF ARTOWN
The generous support of our Friends of Artown provides essential funding for the arts, helps educate and brings extraordinary art, cutting-edge performances, emerging and national artists and productions to Reno. Artown would like to thank the following individuals for taking personal ownership in the festival and for helping to promote and foster the community’s arts and inspire thousands. Thank you for being our Friends.
Center Stage Heidemarie Rochlin
Soul Mate
Wendy and Al Alderman F. Craig Conrath and Brooke Walker Joan Gibb Phil and Jennifer Satre Family Charitable Fund at the Community Foundation of Western Nevada
Best Friend
Doug Brewer and Viki Matica Laura Brigham Dean and Gloria Smith Foundation, Inc. Bob and Audrey Ferrari Mark and Carol Steingard Family Fund at Tahoe Truckee Community Foundation Pamela Howard and Thomas Castle Sherry and Jay Morgan Marsha and Mark Richter Jane Schwenk
Year Round
Dave and DeLores Aiazzi Muckel Anderson CPAs / Rachael Austin Lavonne Brooks Thomas Bullard Jim Emme Jim Gallaway James and Mary Kidder Brooks and Diane Mancini Marjorie Marlowe Earl and Meg Tarble
Companion
Altmann Family Gaia Brown and Lloyd Rogers Lynn Carasali Pat and Johnna Cashill Laurence and Nancy Conzen Leslie Dahm Ira Gostin Ruthann and David Grundy Evelyne Harvey Jay and Allyson Kreimer David Lan Terry Lock Leslie Martin Leann McElroy Hugh and Vicki Rossolo Len and Amy Savage George and Lynda Simmons Twentieth Century Club Judy Vose Jan and Dick Zintek
Buddy
Leslie Adams Phyllis Ager Denise and Joseph Altick Ellen Baker John and Betty Barker
[ 41 ] 2012 Final Report
Carolyn Bartlett Christina Batjer Kimberly Becker Lorna Benedict Barbara Bentel Gretchen and Forrest Bietz Rayna Brachmann Steven Brazelton Lynn and Kathy Brown Steven and Lois Brown Jennifer Burton Gallop Barbara Charlebois Press and Delores Clewe Tyrus Cobb Charles and Mary Anne Convis Carol Cooke Connie and Tom Davies Francey Dennis Maria Denzler Diamond Vault, Inc. Denise Drazy-Shedd Ron and Cathy Dreher Robert and Judy Dreiling Penny Drucker Beatrice Eichbaum Pat Ellingsworth Patricia Engels Bruce and Vivian Euzent Judy and Dan Fitzgerald Robert and Barbara Fox Cathy Gabrielli Ted Fuetsch and Jane Garfield Ruthie and Jim Garaventa Maryanne Gibson Timonthy Green Mark Grice Jane Grossman Lorraine Giurlani Allison and Jeff Gorelick Peter and Karen Gulash Mary Anne Hawkins Barbara Hawn Barbara Hill Betty and Randolph Holder Frank and Susanne Howell Gretchen Hughs Dorothy Hudig Kathie and Steve Jenkins Honor Jones Sondra Humphries Marcy and Scott Jordan Ginnie and Bob Kersey Evan and Suzy Klass Wayne and Sandra Krachun Gail Kosach Linda Kuraisa Jim Leavitt David Levine Kim Lewis Tony and Loretta Limon Jim and Irby McMichael
Jim and Lynn Megquier Rena Moore Col. And Mrs. Dave Mueh Renate Neumann Nevada Woodchucks Terry and Lynn Nielsen Jean Norris Barbara Ohlson Lois Parks Robert and Emily Parrino Margo Piscevich Martha Scott Pruter Marilyn and James Rapport Michelle Rosso Jackie Ruffin Bud and Kathy Schonder Will and Diana Scott Michael Schwimmer John Seelmeyer Anne and Don Simone Michael and Karren Smith Speakers Business Services LLC Miles and Deena Standish Linda and John Swanson Mary and Frank Trampus Karen Traynor Lilliana Trinchero Patricia Tripple Jim and Gail Pfrommer Turning Point, Inc. Marshall Postman Wheatcraft and Associates Brad Van Woert Linda and Curtis Weagel Imogene and Steve Weldi Cynthia and Al Widman John and Virginia Williamson J.R. Woodford JoLynn Worley Ruth Ann Wright
Pal
Adele and Tom Andrews James and Lynn Atcheson Ronda and Russell Bachtell Connie Backes Sandra Backus Ernie Baragar John and Kathleen Bardwell Monique Baron Moira Bengochea Nevada Besso Karen Booth Jane Bowden Linda Brown H. Treat and Patricia Cafferata Judy Carlson Bob and Jan Carusi Judith Carter Doug and Nancy Clary Donna Clontz and Norm Howard William and Cathleen Cobb
Jennifer Cochran Kristie Connolly Lisa Connor Janet Coombs Christine Cox and John Breternitz Judith and Patrick Costin Patricia Crane Becky and Anthony Czarnik Donovan and Jeanne Davis Judith Davis Frankie Sue Del Papa Lorene and Todd DeVito Patricia Downs Martha Durney Drakulich Insurance Agency Linda Drakulich Thomas and Terrel Drendel Kathleen Eagan Darilyn Ehlen Anne Elliott Terri Elliott and Carl Sievert Robert Edgington Sharon Elorza Jim Emme Sally Estevez Tony and Debby Fakonas Kris Farnsworth Susan Felix-Mueller Lynette Fernandez Jennifer and Ted Files Roy and Dianna Filkin Susan Fittinghoff and Charles Bonney Kristine Flashner Fredrick and Kara Ford Shari and Donald Ford Carolyn and Harlan Fricke Ike Fujishin Edward and Theresa Gandolfo Henry Garell Biddy Gay Kay Genasci Richard Gilbert Mary Goddard Lauren Greenwood Donna Hall Susan and John Hancock Skip and Nilsine Hansen Mike and Mary Havercamp Katrina Hedlesky Lorraine Henson Debby Hertel Noelle Hetz Marilyn Hewitt Mary Jo Higgins Jilda and Robert Hoffman Ryan and Bayra Hopkins Eileen Hough James Hutton Daniel Inouye Rock and Pat Jarzynka
Dan Jenkins Richard Jones Jordan-Hurrle Tyson and Monica Kales Eric Kao Frederick Karkalik Lorelei Keltie Ann Keniston Clark Kent Mike and Pat Klos Jennifer Lee Susan and Harvey Lee Kerry Leedy Samuel Limerick Ann Little Tim and Nancy Mahoney Rita Malkin Gary and Cherlyn Marks Marian and Chuck Marks Carole Maupin Bill and Teri McCready Cynthia Mitchell Daniel Mitchell Wendie Morris Colleen Murray Bill and Lynn Newhall Mary and William Nork BJ and Patrick North Lenette Ogulnick Evelyn Oliver Marcia and Thomas Osloond Ann Owen and Dirk Verhulst Jean Pagni Jane and Thomas Pecsvaradi Jan Pederson Verna Peeler Matthew Pichon Nancy Podewils Sandra Poupeney Meg Price Willie Puchert Steve Pugliese Craig Questa Ralph and Patty Ramacciotti Melvin Ray, CPA Pamela and Hugh Ricci Randall Richardson Linda Robb Bruce Robertson Romiti Art Cindy Sabatini Carol Salika John and Donna Satterfield Debbie Schneider Marlyn Scholl Evelyn Schultz Ted and Susan Schroeder Elizabeth Shorrock Darolyn Skelton Frances Smith Sharon and Michael Studulski
Friends of Artown (Cont’d) Lana and Grady Tarbutton Terry Taylor Carolyn Thomas Douglas Thorman Drs. Sher and Randall Todd Richard and Jennifer Todd Katherine Tresidder Madalyn Tsugawa Anthony Turr and Bonnie Mock Mary Tyler John and Anne Marie Utter Steve VanDenburgh Rich Van Gogh Karen Vetter Gail Vice Charlotte Voitoff Joseph Volcskai Cecil and Dayne Webb Sharon Wells Evelyn Whisler Donald and Willetta Whomes Karen and Steve Wiel Daniel and Judy Wong Yvonne Wood-Antonuccio David Woodin Mary Yamamoto Susan Zeiter
Student/Senior Brigitta and Barth Aaron Bruce Abell Michela Adams David Allison Barbara Anderson Judy Anderson Donna Antraccoli Carolyn Ardalan Dotteelee Barron Michele and Woody Barry Paula Baum Barbara Joan Baxter John Beattie Charles and Joan Bedell Melinda Biancalana Jan Bishop Alice and Lawrence Blalock Robert Blom Ralph Bothe Sandra Bovee Hildi Brandstrom Marina Briefstein Sarah Britt Rob Broili John Burroughs Sue Carano Thomas Carnahan Antoinette Cavin Valerie and John Chappel Gil and Sandy Chaput Susan Chern Judith and Michael Chiriatti Barbara and John Chism Rachel Christianson Laurel Christopherson Janet Chubb Ron and Roxanne Claassen
Starr Clifton Patricia Coia Helen Collier Alison Colvin Dave and Gail Corthell Jaak Daemen Rosemary Damron Janet Daniels Nadine DeWitt Patty Dickens Richard and Susan Dimare Tom and Rosemary Dinkel Donna Djukanovich N L Dodson Mary Donnelly Joan Dowling Kathy Drake Lawrence Dwyer Jean Earl Joseph Edwards Beatrice Eichbaum Emre Eldelekioglu Lori and James Elizares Carole and Mike Ennis Becky Erdmann and Don Hill Dianne Evans Donna and Michael Faker Jacki Falkenroth Mardee Farrall Rev. William Faust David Fenimore Paul Ferber Rhonda and Jack Ferris Allison Fiddler John and Wendy Firestone Diane Fisher Sidney and June Forman Elizabeth Francis K. Freeman Grace Fujii Rebecca Garcia Linda and Steve Garrett Catherine Geiger Diana Ghio Kurt Gottschalk Chester and Lena Green Melissa Grill Meri and Ed Gscheidle Ronald and Nancy Gunderson Joanna and John Gutch John Gwaltney Joy Hamilton Jo Ann Hankin Gail Hardy Ed and Karen Hawkins Kathleen Heil C.J. Hensel Winnie Herbert Ruth Hilts Jilda Hoffman Richard Hoffman Dennise and Fred Howard Sharee Howell Don Iddings Kristine Isaacs
Margaret Jacques Warren Jay Sally Jeffers Sheri Jester Margaret Jimenez Warren Johnston Janet Josephsen Paula Kahn JoAnn Karhohs Dr. and Mrs. W. Keenan Scott Key Patty King Heidi and Tim Kinsinger Kass Kirkham Judith Kleidon Mary Knapp Lynda Knepper Maureen Kody Judith Krefting Mr. and Mrs. Lawson-Gilgovan Mr. and Mrs. Mike Lee Kathy Leiser Mary Llop Michael Lollich Susan Lombardi Bernard Lovelace Elizabeth Lovelace Peggy Lowndes Jerry Lux Sandra Macias Shelley MacDonald Michael Machado Joanne Marke Sue and Andy Markert Annette and Larry Marran Mary Marshall Patrick James Martin Dino and Diana Martini Brian Mathews Richard and Sara Mauer Judith Maus Melanie Maxfield Christine May Judith Mayhew Diane McCall Ron and Glenda McClelland Susan McNamara Virginia and Jeff Menesini Rose Meredith Glenn and Joyce Miers Jayna Miller William and Kring Miller Lee and John Moran Naomi Morgan Tammy Murray Mr. and Mrs. John Nazy Edwin and Pamella Nesbit Ronald Newell Tammy and Dave Nichols David and Teril Norman Bill and Lauri Northway Suzanne and James OBrien Harold Oleck Ann Orcutt Leonard and Mary Jean Overholser
Merle-Jim Owen Dixie Parise Suzanne Parlasca Edgar and Nancy Parton Joyce Patterson Ray Piazza Kathy Picollo Janice and Hall Plummer Elizabeth Pope Hanna Porter Kay Prida Steve and Lavona Quadro Donna Quante Ewa Raines Allan Reinap Don and Michele Reynolds Rosalyne Reynolds Theresa Rice-Dietrich Helen Riley Richard Robbins Georgia Rohrs Jennifer Royle Penny Royce-Rogers Lucretia and DC Ruff Leah Sanders Suzanne Schell Ruth Schulz Mary Schwalbe Jane Scott C. G. Scully Jewel Sertic Chris Shea Joan Shonnard Ron and Diane Shulman Robert O. A. Sihner Bill and Lynda Siminske Annagene Simons Pat Simms Clint Smith Jim and Sue Smith Wayne Smith Sheila Sobell Ruth Spoon Sharon Stanley Loren and Marietta Steward Robert Strejc Felix Stumpf Maribeth Stumpf Joyce Taylor Noreen Taylor Cliff Tedder Eric Thelen Kathryn and Margaret Thomas Ken Tiers Frances Tomasko George and Linda Turner Dave and Gwen Urbanac Charle and Duane Varble Duke and Marion Vermazen Douglas Wachholz Debra Waite Lorri Waldman Helen Wallace Dorothy and Harry Walrath Betty Waltenspiel
Warren Walters Sarah Warmbrodt Ursula Wellman Jewel Wells Donnah Wenstrom Debby Whitsitt Marc Whitten Cathryn Williams Mary Ann Wilson Roxanne and David Wilson Klaus and Barbara Wohlgemuth Beverly Wooster Charnelle Wright Roger Wright John Zamzow Audrey Zuccaro
Gifts in Honor of Michael Bell Nancy Bell
Gifts in Memory of 9/11 Ten Year Anniversary Robert and June Sebo
Gifts in Memory of William Barrett MaryJo Barrett
[ 42 ] 2012 Final Report
Artown Closing Night at Wingfield Park By Standley White, About.com GuideJuly 29, 2012
Artown 2012 Closing Night featuring Maceo Parker. Image courtesy Artown and RKPR, Inc.
Reno’s Artown comes to an end on Tuesday, July 31, with the 2012 Artown Closing Night concert at Wingfield Park. The featured performer is Maceo Parker and his funky music band. The show is free and starts at 7:30 p.m. The show is free and starts at 7:30 p.m. If you want a good spot to set up your chair or spread a blanket, get to Windfield Park early - Artown shows draw a big crowd. For a look at Artown performances from previous years, check out the Artown pictures gallery. Give $3 to Keep Artown Free. With over 60% of its events free, Artown is continuing the campaign to solicit a few extra bucks to support this non-profit organization. The goal is to increase individual contributions so Artown can continue to present the high-caliber free programming attendees have come to expect. You can donate at various venues during Artown or go to the website and kick in a few bucks online. For those who want even more of Artown, check out the Artown Encore series that brings top entertainers to Reno at other times of the year. There are some outstanding acts you won’t want to miss.
[ 43 ] 2012 Final Report
CREATING WEALTH Artown Sponsors
City of Reno Title Sponsorship of Artown* $189,665 Festival Sponsors (excludes media sponsors)* $198,025 Event Sponsors* $247,638 Champion Sponsors* $39,348
$674,676 + Media Festival Sponsors and Encore Support* $576,519 + General Media Buy and Additional In-Kind Support (includes Encore)* $101,755 + Artown Event Produced Ticket Sales and Earned Income $348,223 + Grant Funding (Federal, State and private) $221,242 + Friends of Artown $57,253 + Budgets from Local Presenting Organizations in The Artown Festival $335,452 +
Give $3 $37,000 +
Volunteers $45,516 +
*Includes cash and cash-equivalent support. [ 44 ] 2012 Final Report
Estimated Artown Consumer Spending Of the estimated nearly 300,000 people attending the month long festival, 539 responded to the 2012 Artown survey. 14% had zip codes out of the area. The following consumer spending figures are based upon the information provided from the survey results, then applied to attending populations. Purchase of food and beverages = $4,638,747 (Average Expenditure per person $25.13 X 63% of total Artown attendees) Expenditure on gambling = $845,159 (Average Expenditure per person $57.69 X 5% of total Artown attendees) Expenditure on hotel accommodations = $ 738,306 (21% of persons from out of town reported staying at a hotel) (Average stay of 2 nights.) (Average expenditure $85.71 per night.) Expenditure on shopping and gifts = $1,378,624 (Average Expenditure per person $39.21 X 12% of total Artown attendees) Expenditure on special events = $242,520 (Average Expenditure per person $53.75 X 11% of persons from out of town) Expenditure on shows and entertainment = $262,490 (Average Expenditure per person $53.33 X 12% of total persons from out of town) Expenditure on museums = $208,680 (Average Expenditure per person $46.25 X 11% of total persons from out of town) Expenditure on recreational activities = $1,500,453 (Average Expenditure per person $34.14 X 15% of total Artown attendees) Expenditure on sightseeing = $92,295 (Average Expenditure per person $45 X 5% of total persons from out of town)
$9,907,274
Estimated Total Wealth: $12,304,911
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SURVEY RESULTS Artown staff and volunteers gathered 539 surveys during the 2012 Artown Festival. The following results were generated by the Nevada Small Business Development Center at the University of Nevada, Reno. (All percentages are rounded to the nearest whole number.) 1. What is your residential zip code? Category 2012% 2011% 2010% Reno/Sparks 86 85 85 Out of Town 14 15 15 2. Who did you come with today? (Respondents selected multiple options. Percentages are calculated on number of responses gathered.) Category 2012% 2011% 2010% By Myself 6 10 8 Family 40 33 36 Friends 33 39 33 Children 16 13 15 Out-of-Town Guests 3 2 4 Other 3 4 4 3. How did you hear about this event? (Respondents selected multiple options. Percentages are calculated on number of surveys gathered.) Category 2012% 2011% 2010% Artown Magazine 13 16 16 Newspaper 15 16 16 Website 15 11 12 Word of Mouth 21 19 16 Radio 5 4 4 TV 6 5 4 Flyer 4 2 1 E-Mail 2 1 2 Other 12 18 17 On-line Media 5 5 N/A Iphone App 2 N/A N/A 4. Have you ever attended Artown before? Category 2012% 2011% 2010% Yes 79 84 82 No 14 14 14 No Response 6 1 4 Donâ&#x20AC;&#x2122;t Know 1 <1 1 5. How likely are you to attend more cultural events in the next year as a result of your experience today? Category 2012% 2011% 2010% Extremely likely 57 55 52 Very likely 30 28 33 Somewhat likely 9 14 11 Not very likely 1 2 2 Not at all likely 1 N/A N/A No response 2 <1 1 [ 46 ] 2012 Final Report
6.
Are you more likely to support a business that supports the arts? Category 2012% 2011% Yes 79 72 No 7 8 N/A 14 20
7.
2010% 72 8 20
When you attend an Artown event do you also: Category 2012% 2011% 2010% Purchase Food and/or Beverages 63 65 65 Shop 12 13 14 Participate in Recreation Activity 15 10 12 Gamble 5 3 3 Other 6 10 6 8. Which category best describes your race/ethnicity? Category 2012% 2011% 2010% Caucasian (Not Hispanic) 78 78 79 Hispanic 8 7 3 Asian/Pacific Islander 3 5 2 African Descent/Black 2 2 5 American Indian/Native American 1 3 6 Other 1 2 4 No Response 7 2 2 9. What is your occupation? Category 2012% 2011% 2010% Executive or Professional 19 20 17 Clerical or Office Worker 6 4 4 Homemaker 5 6 4 Technical 3 4 3 Sales 3 3 4 Skilled Labor 3 2 3 Self-employed 6 7 7 Military >1 2 1 Student 6 6 6 Retired 17 17 17 Arts Professional 1 2 2 Manager/Admin. 7 N/A N/A Employed Part-time 6 N/A N/A Employed Full-time 8 N/A N/A Service <1 N/A N/A Other 9 10 11 10. What is your highest level of education? Category 2012% 2011% 2010% Less than High School 1 1 2 High School Graduate (or GED) 11 9 8 Vocational School After High School 2 3 3 Some College 20 28 23 College Graduate (Bachelorâ&#x20AC;&#x2122;s Degree) 27 23 27 Post Graduate 21 20 22 No Response 18 17 16
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11. Which category best describes your annual household income (before taxes)? Category 2012% 2011% 2010% Less than $49,999 26 23 22 $50,000 - $74,999 16 15 16 $75,000 - $99,999 13 13 12 $100,000 or more 24 20 19 No Response 24 29 32 12. Do you: 2012% 2011% 2010% Own a Home 70 67 68 13. Do you: 2012% 2011% 2010% Own a Computer 51 53 51 14. Do you: 2012% Use the Internet 94
2011% 92
2010% 93
IF YOU ARE FROM OUT OF TOWN 15.
Did you come to Reno specifically for Artown/this event? Category 2012% 2011% 2010% Yes 33 36 17 No 67 64 83
16. Would you recommend northwestern Nevada as a cultural destination to others? Category 2012% 2011% 2010% Yes 78 78 77 No 5 3 4 No Response 16 19 19 17.
How did you travel here? Category 2012% 2011% 2010% Car 45 47 42 Bus 6 0 4 Airplane 6 17 7 Train 0 0 1 No Response 44 36 46
18.
Where are you staying? Category 2012% 2011% Hotel 21 23 Family/Friends 14 16 Other 8 11 No Response 57 50
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Mickey Hart Band kicks off Reno Artown fest July 1 Published 2:58 p.m., Thursday, April 26, 2012 RENO, Nev. (AP) â&#x20AC;&#x201D; The month-long Artown festival kicks off July 1 with a free outdoor performance by former Grateful Dead drummer Mickey Hart. The Mickey Hart Band will open the 17th annual festival with the Sunday night show downtown at Wingfield Park on an island in the Truckee River. Organizers unveiled a list Thursday of nearly 500 events for the 2012 celebration, most of them free. It includes 359 stand-alone events, 33 ongoing events and 102 workshops. Other highlights include the Preservation Hall Jazz Band, the contemporary dance company Trey McIntyre Project and bluegrass from the Del McCoury Band. The festival closes July 31 with a performance by funk/R&B saxophone player Maceo Parker.
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AUDIENCE COMMENTS “Wonderful events! I brag about Artown to all my out of town friends and family...”
“Love the whole month and variety of events.” “Mickey Hart Band as the opening was just amazing! I mean, Mickey Hart from the Grateful Dead!!.” “This is a GREAT way to have family time.” “Art is a great way for my kids to be creative with their minds.” “Keep up the good work. This is why I love Reno.” “Artown events in July are the greatest! Look forward to July every year!” “Thank you all! Artown is excellent for the community!” “Keep up the good work - you folks are a real asset to Reno.” “Thank you for a wonderful month of art and music!” “A full month with loads of activities. You are to be commended. Thank you!” “This is the best event in Reno!” “Thank you! We love Artown.” “We look forward to July every year in Reno because of Artown. Especially enjoy Reno.” “Love, love, love all the programs!” “Thank you - what an inspiring, wonderful experience this is.” “Great month of events!” “This is an amazing program that I look and many other I know love..keep it going.”
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ARTOWN ACCLAIM 2012 Artown Executive Director, Beth Macmillan elected Vice President of Western Arts Alliance 2012 Reno News & Review Best of Northern Nevada, Best Special Event in Downtown Reno 2011 Reno News & Review Best of Northern Nevada, Best Special Event in Downtown Reno 2011 Reno News & Review Best of Northern Nevada, Best Special Event in Downtown Reno 2011 Bronze Telly Award for “Give $3 to Keep Artown Free” Not-for-profit Campaign 2010 Gold Addy Award for Artown Festival Poster 2010 Silver Addy Award for Artown Encore Brand Design 2010 PRSA Silver Spike Award for Community Relations, Give $3 to Keep Artown Free 2010 PRSA Silver Spike Award for Internet-based Communications, Artown Mobile Apps 2010 PRSA Students’ Choice Award, Give $3 to Keep Artown Free 2010 PRSA Silver Spike Award of Excellence for Internet-based Communications, Artown’s Social Networking 2010 Reno News & Review Best of Northern Nevada, Best Special Event in Downtown Reno 2009 PRSA Silver Spike Award of Excellence for Ongoing Programs, Artown’s Social Networking 2009/2010 National Endowment for the Arts Grand Recipient 2009 Northern Nevada Woman of Achievement (Beth Macmillan) 2009 Best of Reno Top 101 2009 Reno News & Review Best of Northern Nevada, Best Special Event in Downtown Reno 2008 Reno News & Review Best of Northern Nevada, Best Special Event in Downtown Reno 2007 Gold ADDY Award / Photography, Black and White 2007 Gold ADDY Award / Photography Campaign 2006 Reno News & Review Best of Northern Nevada, Best Special Event in Downtown Reno 2006 PRSA Silver Spike Award of Excellence for Special Events & Observances From $10,000.00 - $25,000.00 2006 PRSA Silver Spike Award of Excellence for Media Relations Tools & Tactics 2005-06 American Marketing Association’s Award of Excellence for Superb Marketing Campaign/Non-Profit 2005 Runner-up, Best Special Events 2005 PRSA Mark Twain Award for Community Service 2004 Reno News & Review Best of Northern Nevada, Best Special Event in Downtown Reno 2003 Reno Gazette-Journal: (Runner-up) Best Special Event 2003 Reno News & Review Best of Northern Nevada, Best Special Event in Downtown Reno 2002 Reno News & Review Best of Northern Nevada, Best Special Event in Downtown Reno 2000 Reno-Sparks Chamber of Commerce Business in Arts: Excellence in Commerce 2000 International Downtown Association: Award for Special Events and Festivals 2000 Truckee Meadows Tomorrow: Platinum Star 2000 Truckee Meadows Tomorrow: Silver Star, Coeur d’Alene Art Auction at Artown 2000 Nevada Governor’s Award for Distinguished Service to Arts 1999 American Marketing Association: Award to Nevada Museum of Art and Artown, Mucha/Flying Cranes 1998 U.S. Conference of Mayors: City Livability Award 1997 Reno Advertising Club: Promotion of the Year 1997 Events Network: Event of the Year 1997 Western Industrial Nevada: Winners Award [ 51 ] 2012 Final Report