THREE SHOWS IN ONE VENUE
EXHIBITOR PROSPECTUS W W W . A R T E X P O N E W Y O R K . C O M PHOTO BY ROBERT J. HIBBS
THREE SHOWS, ONE VENUE
Looking to make new connections, expand your business’s reach, sharpen your marketing skills, and make more sales? Join us at Artexpo New York from April 21–24, 2017, at Pier 94, New York City’s famed art and design pier. Artexpo New York is three shows under one roof! For 39 years, Artexpo New York has earned the distinction of being the world’s largest fine art marketplace. As in past years, we’ll be co-locating with [SOLO] and will offer an expanded [FOTO SOLO] section, featuring collections of fine art photography. Artexpo connects artists, galleries, and publishers with art buyers, art dealers, interior designers, architects, and collectors. It’s an art-anddesign-packed weekend no industry professional should miss. Wondering what makes each show unique? Here’s a bit of info about each:
ARTEXPO NEW YORK features well-established artists, galleries, and art publishers.
SHOW HOURS FRIDAY, APRIL 21ST:
12 – 8 p.m. Trade Day 4 – 8 p.m. Opening Night Preview Party – Open to Public & Trade
SATURDAY, APRIL 22ND:
11 a.m. – 7 p.m. Open to Public & Trade
[SOLO] is a juried exhibition of established and emerging independent artists.
SUNDAY, APRIL 23RD:
11 a.m. – 7 p.m. Open to Public & Trade
[FOTO SOLO] features collections of fine art photography
MONDAY, APRIL 24TH:
from some of the world’s finest abstract, contemporary, and realist photographers, echoing [SOLO]’s philosophy of supporting the career opportunities of independent artists.
10 a.m. – 3 p.m. Wrap It Up Day – Open to Public & Trade Free Wrapping Station for Art Purchases
In the pages to come, we’ll explore the finer points of each of these three shows, including facts and figures, booth plans and prices, and testimonials from prior exhibitors.
VIP and 4+ booths: Wednesday, April 19: 2 – 8 p.m All other booths: Thursday, April 20: 8 a.m. – 8 p.m
EXHIBITOR MOVE-IN
EXHIBITOR MOVE-OUT
Monday, April 24: 6 – 11 p.m Tuesday, April 25: 8 – 11 a.m.
THE VENUE Pier 94, managed by Merchandise Mart Properties, offers 133,000 square feet of uninterrupted convention space for art exhibitions and trade shows. A premier trade show and special event venue in the heart of Midtown Manhattan, Pier 94 is home to renowned art and design events such as The Armory Show, the Architectural Digest Home Design Show, and leading fashion shows. 2
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FOUR DAYS OF FINE ART, EDUCATION & EVENTS
Since 1978, Artexpo New York has been the only fine art trade show to offer industry professionals access to thousands of wholesale works from international artists and publishers under one roof. Over four days, Artexpo will showcase over 1,000 emerging and established artists, innovative artwork, and the latest trends in the art world. It’ll be an extraordinary weekend of fine art, framing, and design in one convenient location—Pier 94, New York City’s hub for art, fashion, and design events.
A TRADITION OF EXCELLENCE Artexpo has always been an extremely well-attended, popular event. Here are some facts and figures from our 2016 show: • Artexpo New York 2016 featured more than 400 exhibitors from around the world, representing thousands of artists. • Nearly 28,000 attendees, including trade buyers, art collectors, and members of the general public, attended the show. • 5,000+ trade buyers, including gallery owners, designers, art consultants, architects, and framers were in attendance. • More than 1,000 art-industry professionals attended the 30 classes, panel discussions, and meet-the-artist events offered at Artexpo. • A state-of-the-art mobile app helped exhibitors and attendees alike navigate the show. • Social media marketing via Facebook, Twitter, Instagram, and Flickr promoted the show around the clock. • A full-time public relations team worked hand-in-hand with exhibitors upon registration to spread the word about their involvement in the show. • A media blitz—including full-page ads and comprehensive editorial, television, and calendar section coverage before the show—helped increase awareness and attendance. We’re anticipating an even bigger event for Artexpo New York 2017 at Pier 94!
EDUCATION, EVENTS & AWARDS Alongside the three shows, the event features the Topics & Trends Educational Series—four days of cutting-edge seminars and events that offer expert perspectives on subjects ranging from art and the economy to small business management, art marketing, social media for artists, and more. There are also several awards given out during the weekend to artists and galleries deemed by the Redwood Media Group team to have gone above and beyond in certain criteria. Honors handed out in 2016 included Best Booth Design, Best New Exhibitor, Best International Exhibitor, and [SOLO] Awards.
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POWERFUL PROMOTIONS, OPTIMAL EXPOSURE
EXTENSIVE MARKETING REACH
EMAIL CAMPAIGNS
The Redwood Media Group team works tirelessly to ensure that exhibitors at Artexpo New York and [SOLO] reach a vast audience and that the show itself receives significant media exposure. To fulfill our marketing efforts, Artexpo partners with a wide range of publications and promotes the show through a widereaching, multiplatform advertising plan that includes online and print advertising, robust email campaigns, 24/7 social media coverage, B2B media, radio, partnership marketing, street banners, and more.
With a combined email subscription list of over 63,000 industry professionals, collectors, artists, and high-end home and business owners, Artexpo New York, along with [SOLO] and [FOTO SOLO], sends out frequent marketing emails that include inspiring artist features, newsworthy show updates, and more to prompt interest in our exhibitors’ artwork and encourage attendance to the show.
We invest in a significant media buy to promote the show and drive trade buyers, collectors, industry insiders, and art enthusiasts to Pier 94 every year. Last year, we generated nearly 50,000 media impressions through AdWords promotional campaigns targeting trade and consumer audiences. We also provide our exhibitors with complimentary VIP tickets, of which we gave out more than 10,000 last year. The publications in which we advertise boast a combined circulation of over 1.5 million, whether in print copies or email newsletters. We’re proud to advertise online and in print with the following prominent media outlets, as well as other local art guides: • • • • • • • • • • • •
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Art & Antiques Artforbes ArtInfo Art Ltd. ARTnews ArtSlant ArtTour International Art World News Cultured Magazine Fine Art Connoisseur Fine Art Magazine Florida Design Magazine
• • • • • • • • • •
SOCIAL MEDIA Artexpo New York and its exhibitors will be promoted via synchronized social media channels such as Facebook, Twitter, Instagram, Flickr, Pinterest, and the AENY blog. While Artexpo New York boasts over 64,000 Facebook fans, the numbers for all of Redwood Media Group’s art show and magazine accounts combined paint an even brighter picture. We have a fan base of over 114,000 on Facebook, 12,900 Twitter followers, and 8,900 Instagram followers—and the numbers are ever growing. We continue to develop cutting-edge social media campaigns to keep up with today’s demand for up-to-the-minute info and exclusive content.
Gallery Guide Metro New York Santa Fean South Shore Media Straus Media The New York Observer The New York Times Time Out New York Village Voice Visual Art Source
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EXHIBITING OPPORTUNITIES
EXHIBITING OPPORTUNITIES
CATEGORIES
Artexpo New York is an exhibition venue for top publishers, gallery owners, and extremely well-established artists. If you want to guarantee the best possible spot in this popular show, be sure to submit your application right away. Note: New, emerging artists are encouraged to apply to exhibit in our [SOLO] pavilion.
Art Glass I Ceramics I Digital Media I Drawings I Fiber Art I Giclée Prints I Limited Editions I Metal I Mixed Media I Paintings I Photography I Sculpture I
ACCEPTANCE CRITERIA •
SHOW AMENITIES We’re in Pier 94 and co-locating with [SOLO] and [FOTO SOLO]. What this means for you as an exhibitor: our biggest and best show yet, and superb foot traffic. Amenities include: • • •
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All artwork, booth design, and application information will be juried for quality, authenticity, uniqueness, salability, and booth presentation Signed and numbered limited editions will be permitted
Artexpo only accepts fine art and does not display crafts, clothing, resale items, handbags, jewelry, or tapestries.
Architecturally designed floor plan with carpeting, 10foot walls, and wide aisles for optimal traffic flow and better viewing for buyers. Professionally designed cafe and lounge areas to create an upscale experience for attendees and exhibitors. Special Trade Days on Friday and Monday for gallery owners, designers, architects, and art industry professionals. Note: Friday will also be open to the general public from 4–8 p.m. Rigorous exhibitor practices, including precise hanging, storage, and display procedures that will be strictly enforced throughout the event. Improvements for 2017: larger exhibitor lounges and special trade lounges with executive furniture; enhanced front entrance and registration area; pedestal tables and extra lights for [SOLO] booths; more conveniently placed Education Pavilion.
“BECAUSE ARTEXPO IS SUCH A LARGE SHOW WITH GALLERY DEALERS AND CONSUMERS FROM ALL OVER THE COUNTRY, YOU GAIN ACCESS TO A WIDE VARIETY OF PEOPLE WHO WOULD OTHERWISE PROBABLY NEVER HAVE BEEN EXPOSED TO YOUR WORK. IT OPENS UP A WHOLE NEW MARKET FOR ARTISTS.” A RCTIEOXR PO — N IW CW K WP. A EN KE, WAYROTR IKS. CTO M
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BOOTH PACKAGES
A SINGLE BOOTH PACKAGE INCLUDES: • • •
9–10’ high finished white walls 4 lights for booths over 40 square feet (2 lights for booths 40 sq. ft. and smaller) Booth signage
• • • •
First-day booth cleaning Unlimited guest passes Furniture package includes: one 4’ draped table, two side chairs, and one wastebasket Exhibitor directory text listing in the Show Catalog when you register by February 24, 2017
BOOTH PRICES 4’ x 10’ 4’ x 15’ 4’ x 20’ 8’ x 10’ 8’ x 15’ 8’ x 20’ 10’ x 10’ 10’ x 15’ 10’ x 20’ 10’ x 30’ 10’ x 30’ 10’ x 40’ 10’ x 50’ 10’ x 60’ 20’ x 20’ 20’ x 30’ 20’ x 40’ 20’ x 60’
40 square feet 60 square feet 80 square feet 80 square feet 120 square feet 160 square feet 100 square feet 150 square feet 200 square feet 300 square feet PREMIUM 300 square feet 400 square feet 500 square feet 600 square feet 400 square feet 600 square feet 800 square feet 1200 square feet
$3,695 $5,395 $6,695 $5,295 $7,595 $9,750 $6,195 $8,895 $11,950 $17,595 $19,095 $23,095 $27,995 $32,995 $23,095 $32,995 $43,000 $51,500
A $750 premium will apply to all Artexpo New York corner locations. Display Wall Space 10’ Wall $1,750 Sculpture Space Lounge 94 $3,500 Sculpture Space Featured $2,500 Sculpture Space $1,500
ARTEXPO FRAMING PAVILION BOOTH PRICE 10’ x 10’ 100 square feet $1,995 A 10% premium will apply to all ARTEXPO FRAMING PAVILION corner locations.
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Prices shown in table reflect a 3% cash/check/wire discount. Discount does not apply if choosing to pay through credit card and/or PayPal.
BE DISCOVERED. WHY EXHIBIT WITH [SOLO]? If you’re an independent artist looking to gain exposure for your work, [SOLO] can help you connect with thousands of collectors, gallery owners, art dealers, and shoppers—all under one roof. Exhibiting at [SOLO] can lead to on-site sales, but more importantly, it can open doors to networking, contracts and commissions. In the words of [SOLO] exhibitor Karen Kohtz, “Over the four-day event of Artexpo, if you play your cards right, you can launch connections that will probably fuel you for a good year.”
SHOW YOUR WORK ON AN INTERNATIONAL STAGE IN NYC
[SOLO] offers established and emerging independent artists the opportunity to showcase their work on an international stage in NYC. Over the decades, [SOLO] has become the ultimate venue for independent artists to be discovered—not only by gallery owners and art publishers, but also by collectors and enthusiasts in search of exciting new works. We’ve launched the careers of countless emerging and mid-career artists.
CONNECT, COLLABORATE & LEARN
ACCEPTANCE CRITERIA
Want to connect with collectors or meet new galleries? Increase your exhibition schedule? Boost your marketing efforts? If so, don’t miss [SOLO], the critically acclaimed contemporary art show that runs alongside Artexpo New York, the world’s largest fine art show. [SOLO] has played a huge role in the careers of thousands of independent artists over the decades.
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In addition to impressive exposure, [SOLO] offers exhibitors plenty of opportunities to scope out the latest trends in the art world and connect with other artindustry professionals. Artists are also invited to drop in on around-the-clock seminars on subjects like small business management, art marketing, social media for artists, and more.
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All artwork, booth design, and application information will be juried for quality, authenticity, uniqueness, salability, and booth presentation Signed and numbered limited editions will be permitted
Artexpo only accepts fine art and does not display crafts, clothing, resale items, handbags, jewelry, or tapestries.
SELECTION CRITERIA All applications will be juried by our Exhibitor Committee.
CATEGORIES Art Glass I Ceramics I Digital Media I Drawings I Fiber Art I Giclée Prints I Limited Editions I Metal I Mixed Media I Paintings I Photography I Sculpture I
“IT WAS A WONDERFUL EXPERIENCE TO PARTICIPATE IN [SOLO] AT ARTEXPO NEW YORK 2015. WITH SOME SALES, CONTRACTS WITH GALLERIES IN NEW YORK, AND OFFERS TO EXHIBIT IN PARIS, BERLIN, SWEDEN, NEW YORK, DALLAS, MIAMI AND DUBAI … WHAT ELSE COULD I WISH FOR! IT WAS AWESOME TO BE AMONG SO MANY TALENTED ARTISTS ... I AM LOOKING FORWARD TO BEING A PART OF ARTEXPO AGAIN.” 8
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[SOLO] BOOTH PACKAGES
A [SOLO] SINGLE BOOTH PACKAGE INCLUDES: • • • • • • • •
9–10’ high finished white walls 2 lights for 4’ x 10’ and 4’ x 15’ booths 3 lights for 4’ x 20’ booths Booth signage First-day booth cleaning Unlimited guest passes Furniture package including one 4’ draped table, one side chair, and one wastebasket Exhibitor directory listing in the Show Catalog when you register by February 24, 2017
[SOLO] BOOTH PRICES 4’ x 10’ 40 square feet $3,695 4’ x 15’ 60 square feet $5,395 4’ x 20’ 80 square feet $6,695 8’ x 20’ 160 square feet $9,750 10’ Rising Artist Wall Space $2,595 A $400 premium will apply to all [SOLO] corner locations.
Prices shown in table reflect a 3% cash/check/wire discount. Discount does not apply if choosing to pay through credit card and/or PayPal.
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ARTEXPO’S [SOLO] PAVILION FOR INDEPENDENT PHOTOGRAPHERS
[FOTO SOLO] offers established and emerging independent artists the opportunity to showcase their work on an international stage in NYC. Over the decades, [SOLO] has become the ultimate venue for independent artists to be discovered—not only by gallery owners and art publishers, but also by collectors and enthusiasts in search of exciting new works.
[FOTO SOLO]
SELECTION CRITERIA
Featuring collections of fine art photography from some of the world’s foremost abstract, contemporary, and realist photographers, [FOTO SOLO] echoes [SOLO]’s philosophy of supporting the career opportunities of independent artists. [FOTO SOLO] is produced in partnership with industry experts Digital Photo Pro and Outdoor Photographer. Want your work to be showcased within the halls of the world’s largest fine art show? Apply now to ensure early admittance and prime booth placement.
We are now accepting submissions for [FOTO SOLO]. If you’re a fine art photographer and are interested in exhibiting in this year’s show, we would love to see examples of your work. Please email us with two or three images of your work or a website link to your portfolio of artwork that you’d be exhibiting at the show. All applications will be juried by our Exhibitor Committee. Before applying, please note the following: • Only fine art photography will be accepted in [FOTO SOLO] • You will receive a booth number when your work has been accepted
A DISPLAY WALL PACKAGE INCLUDES: • 8’ or 16’ display wall space Prices shown in table reflect a 3% • 9–10’ high finished white walls cash/check/wire discount. Discount does not apply if choosing to pay • 2 lights for 8’ wall space; 4 lights for 16’ wall space through credit card and/or PayPal. • Signage • First-day booth cleaning • Unlimited guest passes • Furniture package including one table, one side chair, and one wastebasket • Exhibitor directory listing in the Show Catalog when you register by February 24, 2017
[FOTO SOLO] DISPLAY WALL PRICES 8’ Display Wall 8’ x 8’ Display Wall
$1,495 $2,595
A $400 premium will apply to all corners. 10
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SHOW MAP
CAFE
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APRIL 21–24, 20
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PIER 94
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PUBLICATIONS AREA PUB PUB PUB PUB 4 3 2 1 PUB PUB PUB S629 5 6 7
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CAFE ENTRANCE
D102
SQ FT
PRICE
4’ X 15‘
60
$5,395
4’ X 20‘
80
$6,795
ARTEXPO BOOTH SIZE
[SOLO] BOOTH SIZE
SQ FT
4’ X 15’
60
ANCILLARY WALL SPACES
PRICE
WW . A R T E X P O40 NEWYOR K.COM 4’W X 10’ $3,695 $5,395
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IN F O @ R E 10’ DW O OSPACE DMG.COM 11 DW1-DW37 WALL $1,750
CONTACT US SALES
EXHIBITOR SERVICES
ERIC SMITH
GEOFF FOX
President – Redwood Media Group eric@redwoodmg.com 216.225.0962
CFO / COO geoff@redwoodmg.com
RICK BARNETT
Exhibitor Operations / Services / Booth Design mira@redwoodmg.com
Managing Director, Business Development Group U.S. and Global Markets rick@redwoodmg.com 831.747.0112
MIRA FOX
EDUCATION LINDA MARIANO Managing Director, Marketing linda@redwoodmg.com
ROSANA RADER Sr. Business Development Director U.S. and International Markets rosana@redwoodmg.com 831.840.4444
GENERAL INFORMATION Not sure whom to contact? Contact us at: info@redwoodmg.com
STEVE CHERNG Business Development Director, Asia steve@redwoodmg.com 908.568.8899
RITA POPOWICZ Business Development Director Continental Europe, Russia & Middle East rita@redwoodmg.com 310.862.6225
MARK SHAPIRO Account Manager, Events mark@redwoodmg.com 203.257.5881
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