F I V E DAYS O F CONTEMPORARY ART & E N T E R TA I N M E N T DEC. 1 – DEC. 5, 2021 11TH EDITION
SPONSORSHIP OPPORTUNITIES
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DISCOVER SPECTRUM MIAMI EXPLORE THE SIGHTS, SOUNDS & SPECTACLE OF MIAMI ART WEEK Spectrum Miami, a curated contemporary art show featuring established artists, galleries, and publishers from around the world, has become an integral part of Miami Art Week. This renowned yearly event that takes place in the first week of December attracts art aficionados, collectors, and industry buyers by the tens of thousands. And Spectrum Miami is right in the middle of it all!
Mana Wynwood offers easy access to the hottest galleries, trendiest bars, and best restaurants in Miami, not to mention an on-site restaurant, full HVAC, restrooms, and paved parking. Plus, its proximity to the Miami International Airport, I-95, and all of Miami’s most culturally influential neighborhoods—Downtown Miami, the Design District, Miami Beach—makes Mana Wynwood the perfect location for Spectrum Miami 2021.
Spectrum Miami is rich with opportunities for galleries and artists to showcase their work to an audience that’s highly literate in the arts and make valuable lifetime connections with buyers and fans. And for exhibitors and attendees alike, Spectrum is rife with exciting events, live performances, late-night parties, and more.
MAKING 2021 OUR BIGGEST YEAR YET
We expect Spectrum Miami 2021 to set record numbers of both exhibitors and attendees. The 2019 show blew 2018’s numbers out of the water, garnering 45,000+ attendees (a 12 percent increase) and over 200 exhibitors. Help us make 2021 the best Spectrum yet!
ABOUT OUR LOCATION
Miami Art Week’s hottest show is right in the middle of the Wynwood Arts District and loving it! Spectrum Miami and its sister show Red Dot Miami will be once again taking over the iconic Mana Wynwood this Dec. 1-5, 2021. An anchor of the Wynwood Arts District thriving artistic and cultural scenes, Mana Wynwood is the new long-term home of Spectrum Miami.
OPHELIE / DIANA VURNBRAND
ALEXIS SILK
SPECTRUM MIAMI I DECEMBER 0 1 – DECEMBER 05, 20 21
TESTIMONIALS
“I WOULD LIKE TO THANK YOU FOR ALL YOUR SUPPORT AND KINDNESS. I KNOW THIS OPPORTUNITY WILL BRING A LOT TO MY CAREER AND IT INSPIRES ME TO WORK HARDER TO ACCOMPLISH BIGGER DREAMS. I HAD A VERY GOOD REACTION FROM PEOPLE AND AMONG MY PEERS. AND I HAVE SOME GOOD LEADS TO FOLLOW UP FOR SALES AND COMMISSIONS. THANK YOU VERY MUCH!” -Luis A. Gutierrez, Spectrum Miami LaunchPad Artist
“ AT S P E C T R U M M I A M I , O U R SALES EXCEEDED $12,000 WITH “TREE OF LIFE,” AN ORIGINAL OIL, AND AN ACRYLIC SELLING FOR $7,500 ... A FURTHER $7,500 OF LIMITED-EDITION PRINTS HAS S U B S E Q U E N T LY B E E N P L A C E D WITH A U.S. GALLERY AND WE BELIEVE WE HAVE FURTHER SALES OF ORIGINALS IN THE PIPELINE GOING FORWARD. OUR OWN SOCIAL MEDIA COVERAGE OF THE EVENT HAS ALREADY G E N E R AT E D N U M E R O U S O N L I N E I N Q U I R I E S . W E W O U L D R AT E SPECTRUM MIAMI A 10 OUT OF 10!” -Souren Mousavi, Spectrum Miami Exhibitor
“SPECTRUM MIAMI WAS AN AMAZING SHOW THIS YEAR! T H E B E S T PA R T O F T H E S H O W EXPERIENCE FOR ME WAS NOT O N LY T H E R E S P O N S E T O M Y ARTWORK, BUT ALSO MAKING MANY AMAZING CONNECTIONS ... AND GETTING IDEAS ON M A R K E T I N G A N D P R E S E N TAT I O N . THE OVERALL EXPERIENCE MADE THE SHOW A SUCCESS FOR ME!” -Julia Carter, Spectrum Miami Exhibitor
“ W H AT A W E L L - AT T E N D E D , FA B U L O U S S H O W ! W O R K I N G WITH THE REDWOOD MEDIA GROUP TEAM WAS A PLEASURE. A N D T H E L A R G E R B O O T H R E A L LY WORKED WELL FOR US! THANKS F O R C R E AT I N G A W O N D E R F U L EXPERIENCE!” -Deborah Ann Haines of DH Fine Art Photography, Spectrum Miami Exhibitor “ E V E R Y T H I N G W A S G R E A T. THE SHOW GETS BETTER EVERY YEAR.” -Kevin Grass, Kevin Grass Fine Art
“ T H I S W A S A P E R F E C T LY O R G A N I Z E D S H O W. W E S O L D 5 PIECES AND WERE QUITE HAPPY W I T H T H E R E S U LT S . ” -Paul Chang, Paul Chang Studio “ W E A R E A L W AY S S O I M P R E S S E D AT H O W H A R D E V E RY O N E AT RMG WORKS TO HELP PEOPLE S U C C E E D ! W E A R E F O R T U N AT E T O H AV E C R O S S E D PAT H S . W E R E A L LY F E E L R M G H A S H E L P E D M A N Y P E O P L E S TAY A L I V E DURING THE TOUGH YEARS WHEN THE ART WORLD WAS R E D E F I N I N G I T S E L F. M A N Y, MANY WOULD HAVE NOT MADE IT WITHOUT YOUR GROUP’S C O M M I T M E N T A N D L E A D E R S H I P. BRAVO! WE HAD 3 MAJOR SALES AT S P E C T R U M M I A M I . A N D W E J U S T S O L D A L A R G E PA I N T I N G T H AT W A S I N T H E S H O W T O A C E O T H AT W E F O L L O W E D U P W I T H A F T E R T H E S H O W. D E L I V E R I N G IT TO NAPLES ON CHRISTMAS EVE. WE THOUGHT IT WAS AN E X C E L L E N T S H O W. W E L O V E DOING THE SHOWS!” -Angela and Kris Gebhardt Gebhardt Gallery
“SPECTRUM MIAMI 2016 WAS G R E AT ! T H E R E W A S G O O D TRAFFIC, WE HAD GOOD SALES. THANKS FOR EVERYTHING!” -Malcolm Smith, SOLO Exhibitor Malcolm Smith Studio
ADC FINE ART
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Marketing REACH The Redwood Media Group team works tirelessly to ensure that exhibiting artists and galleries at Spectrum Miami reach a vast audience and that the show itself receives significant media exposure. To fulfill our marketing efforts, Spectrum partners with a wide range of publications and promotes the show through a wide-reaching, multiplatform advertising plan that includes online and print advertising, as well as robust email campaigns and social media coverage. We invest in a significant media buy to promote the show and drive trade buyers, collectors, industry insiders, and art enthusiasts to our venue. Last year, we generated over 2 million media impressions through promotional campaigns targeting trade and consumer audiences. We also provide our exhibitors with complimentary Collector Passes to hand out to their professional contacts, industry buyers, clients, and colleagues. These Collector Passes include access to the exclusive Opening Night Preview Reception as well as to all of the show days.
EMAIL CAMPAIGNS With a combined email subscription list comprising nearly 125,000 industry professionals, collectors, artists, and high-end home and business owners, RMG sends out frequent Spectrum Miami marketing emails that include inspiring artist features, newsworthy show updates, and more to prompt interest in our exhibitors’ artwork and attract attendees to our show.
SOCIAL MEDIA Spectrum Miami and its exhibiting artists will be promoted via synchronized social media channels such as Facebook, Twitter, Instagram, Flickr, Pinterest, and the Spectrum blog. RMG’s shows have a combined fan base of over 125,000 on Facebook, 12,000 Twitter followers, and 11,000 Instagram followers—and the numbers are ever growing. We continue to develop cutting-edge social media campaigns to keep up with today’s demand for up-to-the-minute info and exclusive content.
The publications in which we advertise boast a combined circulation of over 2 million, whether in print copies or email newsletters. We’re proud to advertise with the following media outlets, as well as other local art guides: • • • • • • • • •
AroundTown Magazine Art & Antiques Artforbes Around Town ARTnews ArtSlant Fine Art Connoisseur Florida Design Magazine Gallery Guide
• • • • • • • • •
Miami New Times Miami Herald New York Times South Shore Media Santa Fean South Florida Luxury USA Today Widewalls WHERE Miami
J I M K E L L E R / M AT T S O N ’ S F I N E A R T
S O M E W H E R E / A L F R E D O PA L M E R O
Q U E T Z A L C O ATA L / C O N T E M P O R A RY ART PROJECTS USA
SPECTRUM MIAMI I DECEMBER 0 1 – DECEMBER 05, 20 21
OUR GUESTS. CULTURED
Median Age: 52
Average NW: $1.5 Million
Male/Female: 42/58%
College: +82%
Average HHI: $207,000
Art Collectors: 70%
Spectrum Miami attendees are well-educated professionals who love to travel and enjoy fine wine and great food. They are typically museum members, “doers” who enjoy luxury items, great design, and giving back to their communities. Attendees include collectors, artists, designers, architects, civic leaders, philanthropists, entrepreneurs, and retirees.
E V O R L AT I N A M E R I C A N A R T
ADC FINE ART
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Sponsorship & Partner Plan SPONSORSHIP OPPORTUNITIES Spectrum offers a wide range of sponsorship and partnership opportunities to strengthen branding in both corporations and nonprofit organizations. Let us work with your team to develop a package that will meet your company’s objectives. Here is a list of the Spectrum packages that will provide your company with exposure to thousands of influential art world supporters, including gallery owners, publishers, artists, art dealers, interior designers, architects, framing retailers, and art collectors.
MECENAVIE
SPECTRUM MIAMI I DECEMBER 0 1 – DECEMBER 05, 20 21
Sponsorship & Partner Plan TITLE SPONSOR
Prominent logo placement on Show Handout Sponsor Page.
The Title Sponsor’s brand will be prominently included in promotional and marketing activities of the Spectrum Miami 2021 show, including print, electronic and broadcast media. The Title Sponsor’s name will always appear along with the Spectrum Miami logo in marketing materials.
• Brochure Distribution: On-site distribution of your company’s brochures.
Title Sponsors are given the following category exclusivity and designation: SPECTRUM MIAMI 2021 PRESENTED BY (TITLE SPONSOR NAME
• Website: Logo, link and marketing text on our Sponsor Page of Spectrum Miami website.
• Social Media: Blog post showcasing your products and/ or services, simultaneously distributed to Spectrum Miami’s Facebook & Twitter accounts.
• Public Relations: Title Sponsor representatives will be included at Show events, the show-produced B-roll and media interviews (wherever possible).
Additionally, the Title Sponsor will receive: • Booth Space: Well-appointed booth with a prime location at the show. The booth includes furniture, lights, walls, carpeting and signage. • Signage: Prominent logo placement on official show signage in the registration area, and in other high-traffic areas. Title Sponsor’s logo will appear on all show signage and banners. • Show Guide: Full page advertisement in the Spectrum Miami 2021 official Show Handout
PLATINUM SPONSOR • Booth Space: Well-appointed booth with a prime location at the show. The booth includes furniture, lights, walls, carpeting and signage. • Signage: Prominent logo placement on official show signage. • Show Guide: Full-page advertisement in the Spectrum Miami 2021 official Show Handout.
ALEXIS SILK
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Sponsorship & Partner Plan • Brochure Distribution: On-site distribution of your company’s brochures.
SILVER SPONSOR
• Social Media: Blog post showcasing your products and/ or services, simultaneously distributed to Spectrum Miami’s Facebook & Twitter accounts.
• Signage: Prominent logo placement on official show signage.
• Website: Logo, link and marketing text on our Sponsor Page of Spectrum-Miami.com website, including a link to a pre-determined page of your website.
• Show Guide: Half-page advertisement in the Spectrum Miami 2021 official Show Handout. • Show Guide: Logo placement on Show Handout Sponsor Page.
• Public Relations: Platinum Sponsor representatives will • Social Media: Blog post showcasing your products and/ be included at Show events, the Show-produced B-roll or services, simultaneously distributed to Spectrum and media interviews (wherever possible). Miami’s Facebook & Twitter accounts. • Website: Logo, link and marketing text on our Sponsor Page of Spectrum Miami website, including a link to a predetermined page of your website.
GOLD SPONSOR • Signage: Prominent logo placement on official show signage. • Show Guide: Full-page advertisement in the Spectrum Miami 2021 official Show Handout
BRONZE SPONSOR – PRODUCT SPONSOR (giveaways valued at $750 and up)
• Brochure Distribution: On-site distribution of your company’s brochures. • Social Media: Blog post showcasing your products and/ or services, simultaneously distributed to Spectrum Miami’s Facebook & Twitter accounts. • Website: Logo, link and marketing text on our Sponsor Page of Spectrum Miami website, including a link to a predetermined page of your website.
• Signage: Prominent logo placement on official show signage. • Show Guide: Logo placement on Show Handout Sponsor Page. • Social Media: Blog post showcasing your products and/or services, simultaneously distributed to Spectrum Miami’s Facebook & Twitter accounts. • Website: Logo, link and marketing text on our Sponsor Page of Spectrum Miami website, including a link to a pre-determined page of your website
SPECTRUM MIAMI I DECEMBER 0 1 – DECEMBER 05, 20 21
CONTACT US Eric Smith
President Redwood Media Group eric@redwoodartgroup.com 216.225.0962
Linda Mariano
Managing Director, Marketing Redwood Media Group linda@redwoodartgroup.com 408.718.3730
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