Melbourne Fringe EOI

2016 MELBOURNE FRINGE AT THE BASEMENT @ HAWTHORN ARTS CENTRE CALL FOR EXPRESSIONS OF INTEREST Hawthorn Arts Centre is seeking expressions of interest from artists across the performing arts spectrum to be a part of a two-week curated Melbourne Fringe Festival season. For the first time ever, the venue will be an inner eastern hub for the Festival, presenting both a dedicated artistic program and daytime family program. This is the beginning of an adventure in Melbourne’s eastern region in the support of new and developing performance work. Having now been open for two years, Hawthorn Arts Centre has seen steady growth as a performing arts venue and offers a unique opportunity for artists to tap into a very diverse, growing and enthusiastic audience base whilst still being only 6km from the heart of the city. The support we provide • • • • •

The performance space rent free (80 seat studio space with raked seating). Basic technical equipment. Dedicated box office and pop up bar. Front of House staff. Season marketing campaign (overarching for entire HAC Melbourne Fringe Season) including development of plan, design and distribution of marketing collateral, inclusion on our website, e-news, social media channels, publicity support, general marketing advice.

What you provide • • • •

A performance season of between 5 - 10 shows within the curated program structure (to be negotiated) - please refer to program structure in the application form. Technical staffing costs. Additional tech equipment hire (if applicable). Show specific marketing plan development and delivery.

Show me the money The program operates on a 50% net revenue split (gross revenue minus ticketing fee and GST if applicable). There are no minimum sales targets to meet - income is retained from the first ticket sold. Ticket pricing is to be negotiated with the venue to determine the best outcome for both parties. Some fine print • • • •

•

Artists are required to use the in-house Hawthorn Arts Centre ticketing system. Artist need to finance and administrate their own Melbourne Fringe registration. Artists are expected to contribute to marketing and publicity. Season dates and times for successful artists will need to be negotiated with the Program Producer. Artists will not automatically be awarded primary requested dates and times so that overall program integrity can be maintained. It is assumed that applicants have the financial means to fully deliver their proposed project with the support provided as outlined in this document.

What we’re looking for • • • • •

Artistic integrity. Quality and creativity of ideas and concepts presented. Previous work of key artists involved. Ability to bring new or develop current audiences for the venue - for both adult and family programs. Suitability for the space. Presentations need to be able to work within a shared context i.e. shows that are light on tech requirements and able to be bumped in and out very quickly. Commitment and drive. Enthusiasm in working with us to create and develop an exciting and rewarding place for the support and presentation of independent performing arts in the innereastern region of Melbourne.

The Basement @ HAC - 2016 Melbourne Fringe Program Structure BLOCK 1 Mon Sep 19 Show K1 Show K2 Show K3 Show A1 Show A2 Show A3

Show K4 Show K5 Show K6 Show A4 Show A5 Show A6

Tue Sep 20

Wed Sep 21

Thu Sep 22

Fri Sep 23

Sat Sep 24

Sun Sep 25

KIDS 1

No shows

KIDS 2

No shows

KIDS 3

No shows

ARTISTIC 1 ARTISTIC 2 ARTISTIC 3

BLOCK 2 Mon Sep 26

Tue Sep 27

Wed Sep 28

Thu Sep 29

No shows No shows

Fri Sep 30

Sat Oct 1

No shows No shows No shows

Sun Oct 2

KIDS 4

No shows

KIDS 5

No shows

KIDS 6

No shows

ARTISTIC 4 ARTISTIC 5 ARTISTIC 6

No shows No shows No shows

Key Dates Monday 4 Apr

The Basement @ HAC EOIs OPEN

Monday 9 May

The Basement @ HAC EOIs CLOSE

Friday 13 May

Successful EOIs Notified - Negotiations undertaken/Program confirmed

Monday 23 May

Melbourne Fringe Registrations Close

Monday 19 Sep - Sun 2 Oct

The Basement @ HAC Melbourne Fringe Festival Season

Application Process Prior to submitting your application please contact Kristy Witmitz, Programming and Events Officer to discuss your proposal on 03 9278 4766 or by email (see below). Then complete the application form following and provide links to supporting material hosted on digital platforms such as YouTube, Flickr, Vimeo, Dropbox, etc and email to kristy.witmitz@boroondara.vic.gov.au with the subject line The Basement Melbourne Fringe Application 2016 - <insert company name> Do not forward large files via email Only emailed EOIs will be accepted

APPLICATION Contact name: Company Name: Email address: Contact number: Postal address: Project Title: Program stream:

Artistic

/

Kids

Preferred season block:

Number in order of preference (1-3) Indicate (mark X) which you are not available BLOCK 1 (5 shows) BLOCK 2 (5 shows) BOTH (10 shows)

Show running time:

_______________________________

Proposed ticket price:

Full

Conc

1. Project description/overview/synopsis

Other __________

2. Artist/Company background

3. Key personnel (please detail information of key artists, production and technical team members and any notable previous works/achievements)

4. Technical specifications (please attach separate documents if necessary)

5. Marketing (please detail an overview of your planned or proposed marketing activity including potential target segments)

6. Please indicate why you think your project would be of value to The Basement @ HACâ&#x20AC;&#x2122;s Melbourne Fringe Program. How do you intend to add value to the season, the experience of our audience and other artists?

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