Gazetka Lladro I 2013

Lladr贸 60th Anniversary Special Edition 路 n潞 1 2013

60 Years in the Vanguard of Porcelain

“We want our works to have elegance, to be expressive, to exude life, to have feelings.

We want them to reflect the good side of life, the positive values of a human being, all that which dignifies life.”

Juan, José and Vicente, founders of Lladró

Looking to the future Juan Lladró and his daughters Rosa and Ángeles.

2013 is a year to celebrate. Lladró is celebrating its 60th year and we wish to share with you, our public, the joy and happiness of having arrived this far and the desire to continue looking toward the future with newfound excitement. That’s why we have prepared a special issue for you, featuring a very personal interview with Juan Lladró, in which the elder of the brand’s three founding brothers looks back over a story of passion for porcelain.

We are celebrating this anniversary with what we know best: our porcelains. Some of Lladró’s best-loved works have been revamped especially for the occasion in a commemorative series, while the new issues for spring are sure to make a big splash, reflecting passions such as art, nature, love, motherhood or the spiritual wealth of the world’s cultures.

In addition, a new version of the Naturofantastic collection has been launched to help set the dinner table for very special occasions.

These practical and elegant objects combine natural forms with fantasy and are now available in vibrant exotic colors that exude joie de vivre. To light up life’s best moments, the new issues also include lamps created from some of the brand’s existing pieces, continuing our focus on lighting without renouncing the decorative potential of our figurines.

This spring also has a pleasant surprise in store for Lladró Gold Club members with the premiere piece Dancers of the Nile now available exclusively to them. Decorated with golden luster, this exquisite porcelain is set to become a foremost piece for Lladró’s most exclusive club.

As always, in the Lladró Universe section we share with you the brand’s recent events that took place around the world. We hope that 2013 will hold in store many more opportunities to meet again during the events planned to celebrate our 60th anniversary, including a touring exhibition of Lladró works representing the brand’s history so far. With this special issue of Expressions we wish to thank you for your continuing loyalty.

BRANCH OFFICES > SPAIN (HEADQUARTERS) & OTHER COUNTRIES Tel. (toll free from Spain) 900 21 10 10 · Tel. +34 96 318 7000 · customer-services@es.lladro.com > ITALY Tel. (numero verde) 800 46 39 20 · Tel. +39 02 2720 1787· servizio-clienti@it.lladro.com

> CHINA Hong Kong Tel. +852 2321 8039 · customer-services@hk.lladro.com

Shanghai Tel. +86 (0) 21 6359 1177 · customer-services@cn.lladro.com

> UNITED KINGDOM Tel. (toll free) 0800 0152 413 · Tel. +44 (0) 20 7494 0407 · customer-services@uk.lladro.com

> AUSTRALIA Tel. (toll free) 1800 LLADRÓ (1800 552 376) · nchoi@au.lladro.com

> RUSSIA Tel. +7 495 645 80 86 · customer-services@es.lladro.com

> NEW ZEALAND and Pacific Islands Tel. (toll free) 0800 LLADRÓ · Tel. (+64) 9 522 2330 · nchoi@au.lladro.com

> USA/CANADA Tel. (toll free) 800 634 9088 · Tel. +1 201 807 1177 · customer-services@us.lladro.com > JAPan Tel. +81 (0) 3 3293 0802 · customer-services@jp.lladro.com

> SINGAPore Tel. +65 62 788 398 · customer-services@sg.lladro.com > INDIA Tel. +91 124 4982800/01 · customer-services@es.lladro.com

LLADRÓ > President: Rosa Lladró Sala · Vice-president: Ángeles Lladró Sala · Managing Director: Fernando Gallego · Marketing Director: José Ramón Esparza · Editor: María Rosaleny · Coordination & Design: Gabriel Borràs

Collaborators > Photography and Styling: Manuel Artero, Rafa Fierres, Josep Gil, Estudio Carlos Gutiérrez, Imago Studio · Layout & printing: LaGráfica · Depósito legal: V-3126-2008

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Juan Lladró: sixty years creating

art in porcelain

Six decades creating art in porcelain. Though the years have flown by, Lladró’s sixty years has been a long road signposted by constancy and, above all else, by dreams and ambition. While none of it would have

can you tell us about the beginnings? Where did it all start?

J

uan Lladró has all the selfpossession and composure lent by his 86 years, 60 of them at the front of the company, and yet he is still as excited as ever by the art that has always been behind his work. He is more than willing to reminisce about his beginnings but also to look to the future with the same enthusiasm with which he made his first figurines, together with his brothers José and Vicente, in the small family workshop nearby today’s The City of Porcelain.

A lot of water has passed under the bridge since then, but Lladró’s ability to reinvent itself has enabled the brand to situate itself at the forefront of contemporary creation, with the assistance of Juan’s daughters Rosa and Ángeles, an expert creative team and dynamic management. A spirit of change that remains alive in the words of Juan Lladró.

After sixty years at the head of Lladró you have accumulated many experiences, but

That Lladró exists at all is thanks to the fact that we followed our vocation for art, that we chose to do what we were truly passionate about and that we prepared ourselves to practice it to the best of our abilities. During all this time, we have combined our interest in art with training and studying. Though it might sound obvious, it is very easily forgotten in these times when it often seems that one doesn’t seem to know the purpose of what one is studying.

My brothers and I had a goal: to prepare ourselves to be topclass professionals. Our interests were not just dreams because we built a project around them and to make this project real we needed to perfect our chosen craft. It was with this mission that we trained ourselves, studying drawing and art, first as apprentices and then working in ceramic companies that were the forerunners of our future, which is now our past and our present. So, in a few years, we earned a name for ourselves within the profession. Of course, once you have reached a position in which you are ready to do what you really want, you have to set out on your own.

Today Lladró is a multinational company exporting to over 120 countries on the five continents. How does one achieve such worldwide prestige?

2013

been possible without human talent, technology, and science, above all, the materials used in the process also played a key role. Juan Lladró guides us through this story of a passion for porcelain.

Everything started in a small workshop in the backyard of our family home, in Almàssera, very near where The City of Porcelain now stands. There, three adventurous young men set out on a journey, making ornamental pieces and vases and firing them in a small Moorish kiln. We had no fixed goal for the future but we were always perfectionists with a heightened sense of detail.

And we have stayed true to this over the last sixty years and in fact you could call it our defining feature. We tried out our first experiments in the market place and began to see what was more successful.

Between creating to sell and selling to know what to create, the business grew steadily and won a loyal customer base. It was incredible to see how the orders started to pour in after

we showed our work through a network of representatives.

And while we created and served orders, they promoted and sold. The company grew quickly, at a rate of over 50% per year, and after the first ten years we had 100 workers.

This meant we had to move to bigger premises. And from 100 we grew to 300, and then 500, and 1000… until eventually having 2600 employees scattered around the world.

Having said that, every single Lladró creation has always been made here at our workshops in Valencia.

What role does the creative team play in the evolution of Lladró?

At Lladró, know-how is always at the service of creativity. My brothers and I had studied art

Juan Lladró in the ceramic factory where he worked as a decorator.

EXPRESSIONS · 3

“Until the piece comes out of the kiln, you never know what is going to happen. That's why working with porcelain is such an exciting challenge.” and won prizes at the School of Arts and Crafts, which incidentally I would strongly recommend to anyone interested in following a career in art. We were painters, and so the decoration part was our strongpoint but we had to round off our experience by learning other parts of the trade. One of Lladró’s greatest merits has been to bring on board the best sculptors. First there was Fulgencio García, Juan Huerta, Salvador Debón, and now we still have many excellent artists.

We handpicked them and then continued their training here in-house. We work closely with them and are in continual contact, because it is necessary for the proper development of the work. I believe that today we have the best team of porcelain artists and sculptors in the world. And then there are the designers, ornamentation artists, painters, master kiln firers… each one specialized in his particular area but with an overall vision of the whole process, so that each step in the chain is understood and guaranteed. In a company that makes all its pieces entirely by hand, its workers and their skills and sensibilities are unquestionably its most valuable asset. After all, the third pillar of Lladró, along with painting and sculpture, is the industrial part, which we had to learn and perfect.

Producing Lladró porcelains in a totally handcrafted process has not been a bed of roses. What difficulties have you had to overcome?

All the difficulties in the world.

We were conversant with painting and sculpture, which are just two aspects of creating 4 · EXPRESSIONS

Polar bears 1965

porcelain, but we knew very little about the chemical part of the actual production. So we had to learn all about the complexities involved in the elaboration of the material, including the firing. And of course there were the commercial aspects, accounting, admin, etc. All the tasks essential to the proper running of a company. Once we had learned them, we began the journey toward perfection, toward worldwide prestige. We began presenting our works in fairs here in Spain and around the world, pitting ourselves against the competition and

I remember one time showing one of our pieces to the technical director of a famous porcelain factory in Europe and asking him “do you like it?” After he answered “very much”, I told him it was “a single firing”, to which he replied “impossible”.

And he repeated it three times.

Well, I thought to myself, all the better because that means they won’t even try. Single-firing was a milestone in its day, and one of our greatest achievements.

We put all our money on being able to get it right on the first go and we achieved our aim. Our porcelains are fired and decorated at over 1300º C / 2372º

then vying for leadership, even outstripping our competitors.

We were no longer competing in a local market or only in the field of porcelain but with world leaders in the luxury, décor and gift sectors. And here Lladró has worked tirelessly: in image, in advertising, in pricing … We have always been fearless about facing new challenges head-on, tackling each new experience with greater specialization and know-how.

A constant commitment with a search for excellence has always been part of our DNA.

F, so the colors of our pieces are different to so-called “vitrifiable” colors, which undergo two or three firings at lower temperatures: one for dehydration, another for the firing of the porcelain and another for the decoration. If you fire a piece two or three times you can correct errors. In fact the famous porcelains of antiquity were fired several times, to be able to decorate them in several phases. What I am trying to say is that we stake everything on one single card. Which is why we need absolute control over the porcelain. Here at Lladró, we trained and prepared our staff based on our own experience until putting together a team of experts dedicated to investigating in order to ensure

Speaking of technical aspects, Lladró is a pioneer in major facets of porcelain production. Can you tell us more about them?

minimum defects. We have technicians for each step in the process because we believe that this is the only way of achieving the excellence we are after in our creations, which I also believe is what our customers expect.

After sixty years creating art in porcelain, what is it about this fine material that is still capable of arousing so much passion in you?

Porcelain is a mystery. Prestigious brands have always jealously guarded the secrets of achieving good porcelain.

Science and chemistry obviously have a big part to play. It is no accident that when it was first discovered in China, during the Tang dynasty (618-917), it was called “white gold”, and it was later the cause of treason and betrayal in eighteenth century Europe. It was not just a case of finding out the formula, which you can now find in textbooks, because the materials come from various places and have different compositions, which means that the combination of components has different reactions. The form of the porcelain particles (flakes or grains) has a bearing on the composition and the production of the porcelain, because it determines whether, even with the same formula, what you want to do is feasible or not. Or at least for us, because you can also make pieces of porcelain or gres with other characteristics and the same hardness, but not with the same beauty. When people buy porcelain, they see the hard work that goes into the artistic side, but not the problems involved in controlling the material in itself.

Everything is important, but

"We will continue to explore new aesthetic paths, with our functional lines of lighting, art de la table and mirrors focused on design and interiors."

2013 what ultimately decides the outcome is the kiln. Until the piece has been fired, you never really know what is going to happen. In this regard, it is like a bag of surprises and every time you open the door, you really don’t know what to expect.

After all porcelain is a living breathing material, it transforms, it is ungovernable, and that makes it such an exciting challenge. I always say that as well as an art form, porcelain is a science. And I would go even further and say it is a wonder of nature.

After a whole lifetime dedicated to porcelain, what has it given you in return?

Porcelain has given me so many things, though it has also demanded a lot from me and a great spirit of sacrifice. As it is a fine material, connoisseurs know how to appreciate and value it. Its beauty is captivating and this brings you into contact with many outstanding people who recognize the merit of a work of art. An artwork can also be made from clay, and that’s where the talent of the

a challenge for our artists. The fact that our figurines are to be found in the homes of millions of people around the world means they are moved by our works, that we touch their hearts. That makes me enormously proud and also grateful. sculptor comes in, but if you create a good sculpture with the fineness of porcelain, then you are going one step further and achieving that unique piece that brings with it both admiration and prestige.

Among the many unexpected things that this business has given me is the chance to meet people who I would never have met otherwise. For instance, we have had an audience in the Vatican, first with Paul VI and then with John Paul II. I remember that we gave Paul VI the gift of the Three Wise Men in 1969, just a few months before the first moon landing.

And then the Pope chose these pieces by Lladró as a gift for the crew of Apollo XI, because he said they symbolized the three astronauts. Years later, Buzz Aldrin himself visited The City of Porcelain and we gave him

The Lladró brothers with George H. W. Bush during his visit to The City of Porcelain in 1979.

a gift of the piece The Apollo landing, a limited edition created in 1994 to commemorate the 25th anniversary of the landing on the moon.

We have also been visited by King Juan Carlos I of Spain, and by Queen Sofía when she was still a princess. We have met Ronald Reagan and have been at the White House with George Bush Sr. We were introduced to Bush by Gordon Nagler, Vice-Admiral of the US Sixth Fleet, who also came to Valencia. More recently, we welcomed the former US President Jimmy Carter here.

We have also met many celebrities, including Michael Douglas, Charlton Heston and even Michael Jackson himself, who contacted us because he wanted to know us better and visit our workshops.

After this long road, is there something you are especially proud of?

I am really proud that so many different people around the world love our creations. It is true that our pieces are the expression of universal values, but we also do our utmost to engage with the feelings of the different cultures of the world. Ranging from the Christian faith to Hinduism, as well as Japanese traditions or Buddhism… each one of our creations is made with a profound admiration and respect for traditions that are a source of inspiration and

Finally, we could not end this interview without asking you about the future of Lladró.

First of all, this year we are caught up in the celebrations for our 60th anniversary. We are organizing a range of activities and events around the world, among which I would highlight a retrospective exhibition of Lladró vanguard porcelains.

Besides continuing with our traditional lines, we will also keep exploring new aesthetic paths, with our functional lines of lighting, L'Art de la Table and mirrors focused on design and interiors.

In short, we are going to carry on doing what we have always done, which is always moving forward. Human talent is what drives this project. Each company has its leaders and lasts as long as they do. If you start saying that customers no longer want a certain product, that tastes are changing, then it is you that is wrong. A company is nothing without the people behind it. If the people do not have sufficient sensibility and the necessary qualities, the company will wither. Success in business is a mixture of making the right decisions and hard work, of vocation and a spirit of sacrifice. It only remains for me to wish and trust that Lladró maintains its vision and keeps moving forward on the road to excellence.

EXPRESSIONS · 5

OUR BEST LOVED Lladró is celebrating its 60th anniversary and some of its best-loved pieces have been dressed up especially for the occasion. Eternal Lladrós that have won the hearts of thousands of people all over the world and are now available with new decoration. And in addition we have a new dancer which recalls the origins of a work 100% Made in Spain. A knowing nod to the brand’s core themes and a further demonstration of Lladró’s ability to reinvent itself.

Lladró has created an extensive body of work that already embraces 60 years of production of the world’s most widely recognized art porcelain. Its team of artists has created pieces which have won a place in millions of homes on the five continents.

Taken together, Lladró works form a little universe populated with countless characters that have captivated various generations of porcelain lovers.

As always, among these creations some have earned a special place for their universal message or for the theme they depict, making them eternal Lladrós.

This is the case of pieces such as Allegory to the Peace, one of Lladró’s first works in gres, which is now making a comeback in porcelain with a totally new look. The soft finish, between matte and satin, and the contrast between the enamels of the clothing and the clarity of the skin, help to achieve a sense of harmony in this hymn to peace and hope with which the brand wishes to celebrates its 60th anniversary.

Childhood and spirituality are two themes that Lladró artists return to again and again but always from a new angle. This is what they have done in the new versions of Skirt full of flowers, Gathering flowers and Heaven’s harvest. As one would expect from a proper celebration, there is no shortage of flowers, one of the brand’s signatures due to the painstaking elaboration of each variety. In this case, the original flowers have been replaced by sunflowers, used for the very first time in a Lladró piece. A tribute to the bright sun that always shines in the country where the Lladró brothers were born.

As a finishing touch to a work 100% Made in Spain, there is a brand new piece with a truly authentic touch. Passion and soul, with its intense reds and blacks against the dazzling white of the dress, updates a theme that runs through the whole of Lladró’s work, giving it a fresh contemporary feel.

Updated forms and original decorations in tune with the sensibility of the new times, but always with the unmistakable air of authentic works. Pieces destined to be, once again, amongst our best-loved works.

Passion and soul (60th anniversary) The base of these pieces includes a decal commemorating Lladró’s 60th anniversary.

6 · EXPRESSIONS

[38 x 17 cm, 15" x 6 3/4"] Ref. 01008683

allegory to the peace (60th anniversary) [45 x 57 cm, 17 3/4" x 22 1/2"] Ref. 01008684 Limited edition of 600 pieces

gathering flowers (60th anniversary) [23 x 9 cm, 9" x 3 1/2"] Ref. 01008675

heaven's harvest (60th anniversary) [17 x 14 cm, 6 3/4" x 5 1/2"] Ref. 01008676

skirt full of flowers (60th anniversary) [22 x 10 cm, 8 3/4" x 4"] Ref. 01008674 EXPRESSIONS 路 7

new iss ues 20 13

A PASSION FOR PORCELAIN

matador [46 x 43 cm, 18" x 17"] Ref. 01008731 Limited edition of 250 pieces

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new issues Spring arrives at Lladró in the form of new pieces speaking to us of grand passions: a passion for traditions, for nature and living creatures, for family bonds and for exotic cultures. Life beats inside each one of these porcelains with a strength and intensity that is readily visible in the gestures, in the forms and in the variety of finishes and colorings. An explosion of colors also arrives to the table with the new Naturofantastic pieces decorated in surprising, energetic and exuberant tones… Lladró new issues are sure to arouse passions this spring.

a true friend [37 x 49 cm, 14 1/2" x 19 1/4"] Ref. 01008666 Limited edition of 3,000 pieces EXPRESSIONS · 9

leading the way [29 x 36 cm, 11 1/2" x 14 1/4"] Ref. 01008694 Includes base

leading the way (white) [29 x 36 cm, 11 1/2" x 14 1/4"] Ref. 01008695 Includes base

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new issues

From the heat of the savannah to the Arctic cold, Lladr贸 captures the essence of each species of animal in highly realistic creations.

penguin family [25 x 16 cm, 9 3/4" x 6 1/4"] Ref. 01008696

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horse on pirouette (Re-Deco)

horse on courbette (Re-Deco)

[34 x 30 cm, 13 1/2" x 11 3/4"] Ref. 01008720 Includes base

[33 x 22 cm, 13" x 8 3/4"] Ref. 01008721 Includes base

horses in the meadow [18 x 47 cm, 7" x 18 1/2"] Ref. 01008699 Includes base

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new issues

gyrfalcon [41 x 35 cm, 16 1/4" x 13 3/4"] Ref. 01008722 Limited edition of 3,000 pieces

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Lladr贸 creations that express universal passions and make the best gift for special occasions.

lover's waltz (re-deco) [30 x 21 cm, 11 3/4" x 8 1/4"] Ref. 01007193

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new issues

tray with peonies [4 x 30 cm, 1 1/2" x 11 3/4"] Ref. 01008650

EXPRESSIONS 路 15

Rich floral compositions made entirely by hand. Unique and unrepeatable, just like the ones we find in Nature.

camellia centerpiece [28 x 25 cm, 11" x 9 3/4"] Ref. 01008653 Limited edition of 500 pieces Includes base and crystal dome

iris centerpiece [23 x 21 cm, 9" x 8 1/4"] Ref. 01008652 Limited edition of 500 pieces Includes base and crystal dome

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new issues

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Sculptures with lots of character, where naturalism puts the limits of porcelain to the test.

A challenge only within the reach of the most expert hands.

nude with shawl (re-deco) [43 x 30 cm, 17" x 11 3/4"] Ref. 01008673

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new issues

dress up time!

[21 x 11 cm, 8 1/4" x 4 1/4"] Ref. 01008716

sense of touch [15 x 9 cm, 6" x 3 1/2"] Ref. 01018163

sense of sight [16 x 10 cm, 6 1/4" x 4 1/4"] Ref. 01018165

sense of hearing [16 x 10 cm, 6 1/4" x 4"] Ref. 01018166

sense of taste [15 x 12 cm, 6" x 4 3/4"] Ref. 01018164

sense of smell [15 x 13 cm, 6" x 5"] Ref. 01018167

EXPRESSIONS 路 19

look mommy!

[35 x 16 cm, 13 3/4" x 6 1/4"] Ref. 01008715

curious kittens [13 x 14 cm, 5" x 5 1/2"] Ref. 01008693

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new issues

Lladr贸 new issues also include sculptures with stylized forms and sober colors that lend a special focus to tender emotions.

goodnight my angel [35 x 11 cm, 13 3/4" x 4 1/4"] Ref. 01008714

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collecting

THE PRINCESS AND THE FROG

9th piece in the Classic Children’s Tales collection THE PRINCESS AND THE FROG [15 x 19 cm, 6" x 7 1/2"] Ref. 01008718

The frog who turns into a handsome prince after being kissed by a princess is one of the most popular characters in children’s fairytales. Perhaps because we all like to think that true love goes deeper than outer appearances.

A pretty lady is the center of this piece, inspired by the story told by the Brothers Grimm. Dressed in a beautiful gown and adorned with her finest jewelry, the princess is just about to perform a miracle: her future love will appear where now all we see is a cute little frog.

The magic of fairytales continues with The Princess and the Frog, the latest addition to the Classic Children’s Tales collection, sure to delight all lovers of fantasy and romanticism.

Discover the full series on http://llad.ro/fairy_tales

22 · EXPRESSIONS

new issues

This spring, Lladr贸 invites us to let our imagination fly free and awaken our inner child.

my two little treasures [15 x 14 cm, 6" x 5 1/2"] Ref. 01008717

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Fascinated by the spiritual wealth of India, Lladr贸 artists give life to pieces whose heightened realism is truly moving.

sai baba [26 x 18 cm, 10 1/4" x 7"] Ref. 01008707

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new issues

sparrows vase (yellow)

sparrows vase (black)

[26 x 16 cm, 10 1/4" x 6 1/4"] Ref. 01008725

[26 x 16 cm, 10 1/4" x 6 1/4"] Ref. 01008726

bal gopal [24 x 12 cm, 9 1/2" x 4 3/4"] Ref. 01008659 Includes base

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From the mysterious symbolism of Feng Shui to the evocative exoticism of Thailand, the world’s most varied cultures are reflected in Lladró porcelain.

mYsterious snake and turtle [31 x 37 cm, 12 1/4" x 14 1/2"] Ref. 01008564 Limited edition of 1,500 pieces Includes base

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new issues

thai dancers (black) [40 x 34 cm, 15 3/4" x 13 1/2"] Ref. 01012546 Limited edition of 3,000 pieces Includes base

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EXPLOSION OF COLORS

large vase (multicolor) [41 x 25 cm, 16 1/4" x 9 3/4"] Ref. 01007916

small vase (multicolor) [28 x 22 cm, 11" x 8 3/4"] Ref. 01007915

centerpiece (multicolor) [17 x 42 cm, 6 3/4" x 16 1/2"] Ref. 01007917

tray (multicolor) [7 x 58 cm, 2 3/4" x 22 3/4"] Ref. 01007918

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new issues

Vibrant, bright and exotic colors have been chosen for the new pieces in Naturofantastic, Lladró’s original collection for l'art de la table combining nature and fantasy. The exuberant vegetal forms decorating these practical and beautiful objects now come in the brightest colors in the Lladró palette, matching to perfection the white, black, golden and soft pastel tones of the rest of the collection. This warm tropical fantasy makes its way onto our table to ensure that each gathering is a celebration of the joy of life.

EXPRESSIONS · 29

NATUROFANTASTIC CUISINE The current boom in gastronomy is consolidating the perception of cuisine as an art form in itself and the experience of sharing it as pure pleasure. Apart from savoring a good dish in the appropriate setting and atmosphere, we also want to find out all about its ingredients, how it was prepared, where the inspiration came from… This was the idea behind Lladró’s invitation to expert chefs to create their signature recipes in the perfect environment and serve them in some of our creations for l’art de la table. The dishes and the pieces they are served in are mutually inspired in a rewarding exchange of the natural and the fantastic we have called Naturofantastic Cuisine.

María José San Román Curiosity and enthusiasm define the personality of María José San Román, the chef and owner of Monastrell, the Alicante-based restaurant with one Michelin star.

The expert chef proposes a menu for two at La Terraza del Gourmet, her restaurant on the promenade in Alicante. For the presentation, the chef has chosen pieces from The Parrot Party collection, romantic yet with all the light-hearted freshness of the Mediterranean. An invitation to share from the same dish, under candlelight and with our lovebirds as the only witnesses. After all, love is in the details.

Jorge Bretón Jorge Bretón belongs to the young wave of chefs which burst onto Spain’s culinary map not long ago.

He now has two Michelin stars as head chef of the La Sucursal Group.

Jorge Bretón invites us to a buffet at Vertical, his top floor restaurant with views over The City of Arts and Sciences, a landmark of today’s Valencia.

The exclusive objects in the black version of the Naturofantastic collection provide an unbeatable contrast to the color of the food, while at the same time cosseting the soul of the finest wines.

Quique Dacosta The restaurant that bears his name in Denia (Alicante) recently received its third Michelin star.

Here, by the sea, this expert chef has prepared a table for two with a delicious, fresh and "proudly Mediterranean" menu. In the middle of this culinary ecosystem, in the shade of the olive tree in his garden, pieces from Naturofantastic are laden with food in a perfect marriage with the whiteness of the building and the golden yellow of the sun. At the point where tradition meets cutting-edge, creativity overflows in a symphony of textures and colors, pampering each dish and cradling every bottle.

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new issues

For recipes and more images see Facebook: María José San Román http://llad.ro/QSc4AZ Jorge Bretón http://llad.ro/RUUgqs Quique Dacosta http://llad.ro/VNhQF1

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VIVID LIGHT

Beautiful angel - Lamp [49 x 25 cm, 19 1/4" x 9 3/4"] Ref. 01023028 CE Ref. 01023029 UK Ref. 01023030 USA

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new issues

A Lladr贸 figurine or lamp? Why not both at the same time? The brand continues its focus on lighting fixtures with new tabletop lamps which do not renounce the decorative potential of its figurines. The play of light and form creates intimate scenes for our most personal spaces.

the dragon (red) - lamp

tall chinese - lamp

[39 x 30 cm, 15 1/4" x 11 3/4"] Ref. 01023151 CE Ref. 01023152 UK Ref. 01023153 USA

[46 x 18 cm, 18" x 7"] Ref. 01023076 CE Ref. 01023077 UK Ref. 01023078 USA

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GISELLE ARABESque - lamp [57 x 40 cm, 22 1/2" x 15 3/4"] Ref. 01023040 CE Ref. 01023041 UK Ref. 01023042 USA

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fter six decades revolutionizing the field of decorative arts with its superb control of sculpture, Lladr贸 continues reinventing itself, now opting for functional lines, especially in lighting. With new lamps based on its porcelain creations, the brand adds a new dimension to its art without forsaking the decorative strength of its figurines.

If you think about it, the proposal is only too logical because, ultimately, sculpture is the art of the form and of light. The latter, in its multiple facets, is combined with volumes, endowing the work with subtle nuances, depending on your angle of vision, which enhance the expressive power of the piece. In this way, form and light come together to create a spectacular source of sensations capable of adding a unique personality to any corner of the home.

In addition, the brand plays with the advantage of its wide range of existing themes, styles, sizes and finishes in its catalogue of figurines, meaning that the decorative possibilities of these lamps are equally wide-ranging. Lladr贸 artists have carefully studied the effects produced by the light on the pieces which they themselves have created, choosing those which prove ideal in terms of composition and volume.

Pieces that take on a new function, or lamps that take on a new life. Whichever way you look at it, the new Lladr贸 proposal is spot on under any light. The brand keeps on surprising us, adding to its chandeliers, hanging and wall lamps, other original and exclusive designs to the highest standards of excellence.

PENSIVe greyhound - lamp [69 x 35 cm, 27 1/4" x 13 3/4"] Ref. 01023080 CE Ref. 01023081 UK Ref. 01023082 USA 34 路 EXPRESSIONS

new issues

SCIENTIA - lamp [67 x 30 cm, 26 1/2" x 11 3/4"] Ref. 01023056 CE Ref. 01023057 UK Ref. 01023058 USA

EXPRESSIONS 路 35

With a wide range of styles and sizes, Lladr贸 lamps fit in perfectly with all interior styles. These exclusive designs combine beauty and functionality without renouncing the decorative power of Lladr贸 figurines.

Bali dancer kneeling - Lamp

VEENA GANESHA (re-deco) - lamp

[42 x 18 cm, 16 1/2" x 7"] Ref. 01023052 CE Ref. 01023053 UK Ref. 01023054 USA

[57 x 30 cm, 22 1/2" x 11 3/4"] Ref. 01023166 CE Ref. 01023167 UK Ref. 01023168 USA

horse on PIROUETTE - lamp [53 x 30 cm, 20 3/4" x 11 3/4"] Ref. 01023060 CE Ref. 01023061 UK Ref. 01023062 USA

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new issues

siamese elephant - lamp [70 x 50 cm, 27 1/2" x 19 3/4"] Ref. 01023088 CE Ref. 01023089 UK Ref. 01023090 USA EXPRESSIONS 路 37

Ángeles Lladró tours the USA to the rhythm of foxtrot Ángeles Lladró visited the USA and Canada from October 16th through October 30th. With Elegant foxtrot as its showcase piece, the signing events tour had all the glamour of ballroom dancing. The tour got off to a start in Miami before taking in Toronto (Canada), New York, Virginia, Michigan, Illinois, Texas, and several cities in California such as Los Angeles, Glendale, Santa Clara and Costa Mesa.

Some of the most emotive moments were seen in the Lladró Boutique in Beverly Hills, where Brooke BurkeCharvet, co-host of the successful TV program Dancing With the Stars and Dr. William Magee, son of the founders of Operation Smile, joined Ángeles Lladró in a special act featuring the performance of a pair of professional dancers. With the theme of Dancing for a Smile, part of the funds raised went to this international charity organization whose mission is to cure facial deformities in millions of poor children around the world. On October 29th, the boutique hosted another event, this time in collaboration with Los Angeles Magazine. With the title of The Art of Entertaining at Home, the evening revolved around a winning combination of art and gastronomy thanks to the exquisite cuisine of the award-winning chef from Valencia Perfecto Rocher and the latest additions to the Naturofantastic collection. The event was held as part of Lladró’s Naturofantastic Cuisine project which invites prestigious chefs to prepare special recipes and serve them on our creations for L'Art de la Table. A percentage of the funds raised during this event went to St Vincent’s Meals on Wheels, a non-profit organization which provides food to elderly people in need.

Top, Ángeles Lladró with Dr. William Magee, son of the founders of Operation Smile, and Prince Frédéric von Anhalt.

Left, with two members of the famous dance studio Dance With Me.

The two-week tour took Ángeles Lladró to cities like Detroit (Michigan), in the photo.

Naturofantastic Cuisine attracted a large number of visitors to the boutique. Below, Ángeles Lladró with the chef Perfecto Rocher and the Editor of Los Angeles Magazine, Linda Immediato.

With the TV co-host Brooke Burke-Charvet, director of the Lladró Boutique in Beverly Hills, Susan Leech, and the star piece of the tour, Elegant foxtrot.

A moment during the performance of professional dancers from the Arthur Murray Studio in Beverly Hills.

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Lladró Universe Rosa Lladró, High Porcelain Ambassador Rosa Lladró met with the media in Mexico, together with Eduardo Mallet, PR Director at Liverpool department stores.

The brand’s president spoke to major Mexican collectors who attended the signing event.

High Porcelain shone with a light of its own at Hotel W in Mexico City.

The spectacular Winged beauty at Claridge's, the luxurious hotel in London.

Rosa Lladró traveled to three dif ferent continents this fall to introduce the new High Porcelain creations. In September, she visited India to present Goddess Lakshmi, one of the most recent additions to the collection, for the very first time in the country. Lakshmi is the Hindu goddess of wealth and prosperity, both material and spiritual.

The events took place in the cities of Gurgaon, Bangalore, Mumbai, Hyderabad, Chennai and Kolkata. During her tour, Lladró’s president told the press that "India is a truly incredible and diverse country, with an unbelievable heritage that inspired us to create this sculpture, which is deeply rooted in its traditions."

At the beginning of November, Rosa Lladró flew to Mexico City to present the new pieces in the brand’s maximum artistic category in an exhibition held at the luxury W hotel, in collaboration with the Liverpool department stores. The first signing event with a member of the family held in Mexico City aroused a lot of expectation among the media and attracted many of the brand’s collectors who were delighted to have a chance to take away their favorite piece with a very special signature.

At the end of the same month, Rosa Lladró traveled to the UK to present Winged beauty, the latest addition to the High Porcelain collection. The prestigious Claridge’s hotel in the heart of London provided the perfect backdrop for an enjoyable and intimate meeting with major Lladró collectors in a carefully designed setting. Rosa Lladró also shared some pleasant moments with some of the brand’s keenest fans at signing events in the Lladró Boutique in Piccadilly and in the Mulberry Hall store.

A model dressed like the young woman in Winged beauty during the presentation in London.

Rosa Lladró introduced Goddess Lakshmi for the first time in India.

The signing event at the Lladró Boutique in Piccadilly attracted big fans of the brand’s creations.

EXPRESSIONS · 39

Lladró Universe New Lladró Boutique in the heart of Manhattan MADISON 500 opened its doors in December.

Its bright, white and modern façade proved the perfect prelude for what was on show inside.

With a refreshing, attractive style, the new Lladró Boutique in New York, in the heart of Manhattan, provides the ideal canvas to showcase the brand’s new creative lines.

The preview was held on December 3rd, with a special event for designers organized in conjunction with Traditional Home Magazine.

Rosa Lladró, Jaime Hayon, Designer of the boutique, Tori Mellot, Senior Style Editor of the magazine, and members of the creative team at The City of Porcelain acted as co-hosts during a thoroughly enjoyable evening. The many guests,

mostly celebrated interior designers, were treated to a delightful soiree with music by the famous DJ Silvia Prada, and a cocktail reception with Spanish wine. Widely reported in the media, the event ended with a fun nighttime trip around the city in pedicabs.

The opening of the boutique to the general public also ushered in a series of exciting events, including one called Madison’s Speakeasy, in reference to the Big Apple’s fashionable hideaway bars. The latest cocktail mixology and a jazz band helped to recreate the atmosphere of an authentic 1920s New York speakeasy. Guests joined in the fun by wearing paper mustaches, while a caricaturist was on hand for whoever

The window displays in the new boutique, at 500 Madison Avenue and 52nd St in Manhattan, and interior views.

40 · EXPRESSIONS

wished to pose, drawing portraits to take home as a reminder of an unforgettable evening.

Another event held at the boutique was An Evening of Wine and Roses with Spanish wine and an assortment of exquisite tapas inspired by the flowers in Lladró creations, served on the brand’s original pieces for l’art de la table.

As well as Lladró's new f lagship store in Manhattan, the brand also opened a showroom in the New York Merchandise Mart building, at 41 Madison Avenue, last October to coincide with the Tabletop Market Show. This building is a showcase for products from the world's most prestigious brands and the major trade facility for the l'art de la table sector in New York.

Lladró Universe Rosa Lladró with Jaime Hayon and the brand’s creatives who traveled to New York.

Alejandro Cáceres, Executive Vice President of Lladró USA, and Tori Mellot, Senior Style Editor of Traditional Home Magazine, during the opening speech.

The opening of the new Lladró boutique aroused great expectation.

Jazz performance during Madison’s Speakeasy.

Left to right, Tori Mellot, Rosa Lladró, Jaime Hayon and the boutique Director, Abbe Loewenthal.

A pedicab ride put an original finishing touch to the boutique’s opening night.

White roses and delicatessen food served on Lladró pieces during An Evening of Wine and Roses.

EXPRESSIONS · 41

Lladró Universe Art and vanguards, hand in hand in Russia LAST fall Rosa Lladró acted as host at two magnificent events in Russia with a special spotlight on artistic vanguard porcelain. St Petersburg was the latest stop on the touring exhibition of the brand’s ballet pieces which, after its stint at the Bolshoi in Moscow, went on display last November in the splendid Mihaylovsky Theater. After a wonderful performance of Laurencia, inspired by the Spanish classic Fuenteovejuna by Lope de Vega, Rosa Lladró visited the exhibition in the company of over 120 guests, including celebrities, artists, politicians and members of the press. During

the closing act for the exhibition, the brand’s president presented the theater’s Director, Vladimir Kejman, with the High Porcelain sculpture Oriental horse, and the principal dancers Natalia Osipova and Ivan Vasiliev, with a special edition of the piece The spirit of dance.

Also in November, the most vanguard side of Lladró went on show in Moscow’s glamorous Petrovsky Passage, home to the Lladró Boutique. The store hosted a retrospective exhibition of a selection of the brand’s most innovative pieces from the 1950s up until the present. The opening, attended by Rosa Lladró,

brought together the crème de la crème of Moscow high society. Among the many wellknown faces were the Spanish Ambassador in Russia, José Ignacio Carvajal, in the company of his wife; the actresses Natalia Selezneva, Natalia Lesnikovky, Marina Berseneva and Anastasiya Makeeva and her husband, Gleb Matveychuk; as well as the singer Nadezhda Babkina and the TV presenter Larissa Verbitskaya. Tamara Fedorova, Lladró’s representative in Russia, hosted a highly enjoyable soiree which ended with cocktails and jazz.

Lladró ballerinas in the White Hall at Mikhailovsky Theater.

Rosa Lladró with the young dancers Natalia Osipova and Ivan Vasiliev.

The celebrities Gleb Matveychuk, Marina Bersenyeva and Anastasia Makeeva with Rosa Lladró at the event in Moscow.

The theater’s Director, Vladimir Kejman, with Rosa Lladró.

Lladró vanguards attracted the attention of old and young alike.

The Spanish Ambassador in Russia, José Ignacio Carvajal, and his wife in Petrovsky Passage with Francisco Cirujeda, Lladró’s Director for Russia.

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Lladró Universe Japan celebrates with Lladró

The Guest collection during DesignTide Tokyo. Below, left to right, the Guest pieces created by the Japanese studio Devilrobots, the Spanish creative Jaime Hayon and the US artist Tim Biskup.

THE GUEST by Lladró Atelier, one of Lladró’s m os t groundbreak ing co lle c tions, w as presented in October at the Isetan Shinjuku department stores during DesignTide Tokyo, the city’s annual design week. Presenting the latest tendencies in design, this must-visit event provided a wonderful opportunity to view the unique pieces in The Guest, the result of collaboration between the brand and internationally prestigious external creators. In fact, one of the big attractions of the event for design lovers was the chance to personally meet the celebrated artist Shinichiro Kintai, a member of the Japanese studio Devilrobots which designed two pieces in The Guest collection.

Also in Tokyo, last November, Lladró took part at the annual party held in the Spanish Embassy.

The act was hosted by the Spanish Ambassador, Miguel Ángel Navarro, accompanied by other diplomats and directors from the Cervantes Institute. The Lladró sculptor Marco Antonio Noguerón added an artistic note to the event with a special modeling demonstration to a select group of guests. The party had a strong Spanish flavor as an advance taste for a year of celebrations because, apart from Lladró’s 60th anniversary, 2013 also marks the commemoration of 400 years of relations between Japan and Spain, with a program of cultural activities which will include a notable presence of the brand.

The sculptor Marco Antonio Noguerón and the Spanish Ambassador in Japan, Miguel Ángel Navarro.

Left to right, the Economic Counselor at the embassy, Rafael Coloma; the Ambassador, Miguel Ángel Navarro, the Cultural Manager of Cervantes Institute, Teresa Iniesta and the embassy’s Commercial Attaché, Alejandro Nieto.

Art and traditions made a perfect couple in a meeting that brought together a select group of guests.

EXPRESSIONS · 43

Lladró Universe Shared emotions at sculptor events Asia, Oceania, America, Europe… the art of Lladró sculptors knows no boundaries. Once again, the artists from The City of Porcelain have traveled to many countries around the world to demonstrate how a Lladró work is brought to life. The first to set off this fall was Javier Malavia, who visited the Philippines, New Zealand and Hong Kong in November in a series of events well attended by lovers of the brand. The tour kicked off in Manila, with special guests like the Spanish Ambassador in the Philippines and some of the country’s top showbiz celebrities.

From there, Malavia flew to Hong Kong where the public were anxiously awaiting to see him model for the first time. Afterwards, it was the turn of Lladró fans in New Zealand to view the birth of his piece Celestial balcony at events held

in Ashburton, Auckland and Hamilton.

At the same time, Marco Noguerón visited Japan on a tour that took him to Kyoto, Osaka, Nagoya, Tokyo and Kumamoto. His trip to the country coincided with the traditional Christmas event held at the Spanish Embassy in Tokyo which counted on the presence of Lladró. A select group of guests had a chance to see Marco modeling an exquisite scene from his piece Daydreaming by the pond. His demonstration of art made him an outstanding ambassador for the brand.

Meanwhile, toward the end of November Juan Ignacio Aliena toured Mexico and the Caribbean islands Aruba, Trinidad & Tobago and St. Maarten.

As always, the Mexican public received him with open arms, while the recently opened Lladró boutique in Aruba saw many emotive moments

as the sculptor brought his piece Our Lady of Divine Providence to life.

One of the most special tours this fall was with the sculptor Eva Cuerva, who gave live modeling demonstrations of creations from NAO’s Disney collection at Downtown Disney, the leisure and shopping center located near the park in Orlando.

The artist was applauded by true Disney fans who were delighted to take home their favorite Disney characters in porcelain. In fact, she returned with many new ideas for upcoming figurines in the collection. The final tour of the year was with Raúl Rubio, who traveled to Ireland in December for what was the brand’s first sculptor event in the country. During a crowded demo in Dublin the artist chatted about his work with a very young audience until well into the night.

Ignacio Aliena during an event in Mexico City.

Javier Malavia received a warm welcome in Hong Kong (top) and New Zealand (below).

Aliena brought Mommy’s little girl to life in the new Lladró boutique in Aruba.

Raúl Rubio treated Lladró lovers in Ireland to the country’s first sculptor event.

44 · EXPRESSIONS

Lladró Universe Marco Antonio Noguerón during one of the events in Tokyo.

The artist in Osaka.

Eva Cuerva in Downtown Disney with an admirer who fell in love with the NAO piece Dreaming of Tinker Bell.

Noguerón modeled the complex Daydreaming by the pond during his tour of Japan.

The artist modeling Cinderella to a large group of Disney fans.

A fall of flowers and vases Seeing how an artist sets the petals of a porcelain flower is always a moving experience for fans of our creations. Last fall, Mar Martínez brought Lladró flowers to Italy, María José Solera took them to South Korea and Adela Oller to Russia. Adela received an especially warm welcome in Krasnodar, Moscow, Ekaterinburg, Chelyabinsk and Vladimir, where the event coincided with the opening of the new Lladró store. Many people tried their hand at modeling their own porcelain flower with the help of the artist at events also featuring live music, lots of well-known faces and many members of the press.

Besides these events we also had the less common demonstrations of vase painting, an artistic task that requires the skills of the best artists at The City of Porcelain. With a steady hand, Amparo Martínez in Singapore, Paquita Sanjuán in Sri Lanka and Raquel Duque in Istanbul meticulously decorated vases at events that delighted the crowds in attendance.

Amparo Martínez painting a vase in Singapore, in an event raising great expectation.

María José Solera traveled to Busan, Daegu and Seoul. In the photo, with a Korean girl who waited months to see the artist at work and spent a whole afternoon making flowers with her.

Adela Oller in Krasnodar, Russia, where she created the floral composition for the piece Romantic feelings.

EXPRESSIONS · 45

Lladró Universe Lladró expands its network of boutiques Lladró’s network of its own stores has been expanded this fall with newly opened boutiques in Dubai (UAE), Cancun (Mexico), Aruba and Cozumel (Caribbean), Vladimir (Russia) and Yangon (Myanmar). Together with the new Lladró Boutique in New York (see full report on pages 40-41) the brand now has approximately 50 of its own stores dotted around the world. Ángeles Lladró in Dubai with Manssur Hajjar (on left), Director of Chalhoub companies in United Arab Emirates; the Spanish Ambassador in UAE, José Eugenio Salarich, and Anthony Chalhoub, Lladró distributor. Ángeles Lladró in the first Lladró Boutique in the Middle East.

The vice-president of Lladró and the brand’s distributor in UAE during the presentation of Gyrfalcon.

The new showcase in the island of Aruba, in the heart of the luxurious Palm Beach Plaza.

Russia also saw the opening of a new Lladró store in the city of Vladimir, with an act including a flower demonstration by the artist Adela Oller. Guests at the event were treated to an enjoyable evening with live jazz music, exquisite catering and a circus artist who delighted the public with her amazing performance.

The brand also opened a new showcase in Yangon, Myanmar’s biggest and most commercial city. The event was attended by Fernando Gallego, Lladró’s Managing Director, and attracted a large number of the brand’s admirers in this southeast Asian country, including the famous model Shwe Zin, a recognized Lladró collector.

The Caribbean was also chosen for the opening of new Lladró stores. The boutique in Cancun reopened its doors in a new exclusive location in La Isla Shopping Village; the new Lladró store in Aruba is situated in the upmarket Rue Royale, and the Lladró store in Cozumel is in the heart of Royale Village.

The new Lladró Boutique in Cancun, in the most exclusive shopping mall in this tropical enclave in Mexico.

Opening of the store in Myanmar, with Fernando Gallego (second on right).

Flower art demonstration during the opening of the new boutique in Vladimir 46 · EXPRESSIONS

The opening event of the new boutique in Dubai, the brand’s first in the Middle East, had a very special hostess: Ángeles Lladró, who traveled to the country with her husband, Víctor Yagüe. Organized in close collaboration with the brand’s distributor in the United Arab Emirates, Anthony Chalhoub, the exclusive act was also attended by the Spanish Ambassador in the country, José Eugenio Salarich.

Located in the Middle East’s most luxurious shopping mall, the new Lladró store also staged the presentation of the new piece Gyrfalcon, created especially for lovers of falconry.

Lladró Universe Lladró inspires interior décor Once again, several Lladró works inspired the decoration of a whole range of different interiors at events held last fall. For the second year running, the brand took part at Holiday House, an exhibition held in New York to raise funds for the Breast Cancer Research Foundation in which renowned designers decorated the rooms in a mansion in Manhattan chosen specifically for the event.

On another note, the beautiful objects in the Naturofantastic collection were showcased at the EcoArtFashion Week in Miami, a platform for ethical and sustainable art and design. This

year the theme for the event was world peace.

A highlight among the installations was the creation by the floral designer Dan Paul Miller: an impressive table for two using Naturofantastic pieces and natural flowers donated by Nature’s Flowers.

Rooms at Senopati Residences in Jakarta, Indonesia, were also decorated with around twenty Lladró pieces, a sign of recognition considering that only the very best brands are included in the décor of these luxury apartments. Moving from Indonesia to Japan, the historic Fujiya Hotel in the mountains of Hakone has added

the High Porcelain creation Tea in the Garden to its permanent exhibition of Lladró pieces.

We finish up our tour in Italy, where Lladró collections were introduced into interesting contexts in Vitra at Filipucci, the celebrated designer furniture store in Rimini. Borla, the exclusive shop in Milan, and one of Italy’s most established brands with a long-standing tradition in home décor, held an event focused on Lladró that also included a live demonstration by a Lladró flower artist.

The striking table for two created by Dan Paul Miller at Holiday House.

Lladró creations in one of the rooms at Senopati Residences in Jakarta.

Lladró Chandelier in the installation created by Huntley & Co. Interior Design at Holiday House.

Rococo dressing table mirror in the room decorated by Claudia Giselle Design.

The Foresta wall lamp also found its space in the installation designed by Geoffrey Bradfield.

The Parrot Party and The Fantasy collections in the decorative section at Vitra.

The prestigious brand Borla, founded in 1890, now features Lladró creations in its store in Milan.

EXPRESSIONS · 47

Lladró Universe Lladró boutiques celebrate a Sweet Christmas Many customers and friends dropped by our boutiques in Valencia, Madrid and Barcelona to celebrate the arrival of the Christmas season in events combining Lladró creations with cakes and sweets made by Teresita Chuecos, one of the leading names in creative confectionary. The boutiques were brought to life with a charming décor and window displays inspired by the magic of Lladró’s Classic Children’s Tales collection, while the delicious cakes and the performance of a storyteller made it a truly unforgettable evening. The event in Valencia, attended by Juan Lladró and his wife, Lola Sala, coincided with Shopening Night and attracted a constant stream of people until well into the night.

Juan Lladró and his wife, Lola Sala, with their granddaughter Belén in the boutique in Valencia.

A sample of the exquisite combination of porcelain and designer cakes.

A sweet composition inspired by the Classic Children’s Tales collection.

The Lladró team in Asia Pacific received the Most Valuable Companies Trophy of Excellence in Hong Kong.

Lladró Prizes for good causes

Goddess Lakshmi, signed for the occasion by Juan Lladró, was the prize at the Mother's Choice Charity gala.

Lladró creations were the chosen prizes for several outstanding charity events in which the brand actively collaborated: the fundraising gala for victims of the tsunami, held in Japan last August; the Mother's Choice Charity Event for children in need, last September in Hong Kong; the Operation Smile gala on September 28 th in Los Angeles; and the Spanish Oratory Contest, organized annually by the Hispanic Society of Japan.

On another note, the Lladró team in Asia Pacific received the Trophy for Excellence in Hong Kong’s Most Valuable Companies Award, presented

by Mediazone Group, a prominent publisher specializing in business and finance.

David Charvet and Brooke Burke-Charvet, Operation Smile ambassadors, with the Lladró prize.

The winner of the Spanish Oratory Contest held in Japan receives the prize donated by Lladró.

Bill and Kathy Magee, co-founders of Operation Smile, with Julia and Stephanie Argyros, Jajonie Krista and Sanadiki Daneia.

48 · EXPRESSIONS

The celebrated anime creator Go Nagai and the winners at the fundraising gala for victims of the tsunami in Japan.

Lladró Universe Lladró Museum collaborates with San Pío V in Valencia

Juan Lladró, his daughters Rosa and Ángeles, and Carmen Tarín, Director of Lladró Museum, show Patio in El Cabañal to the delegation from the Valencian government.

Rosa Lladró and Lola Johnson during the signing of the agreement.

US visitors from the Naval Station in Rota at Lladró

The City of Porcelain was the chosen setting for the signing last October 15th of the agreement with the San Pío V Museum of Fine Arts, one of Spain’s foremost art galleries.

The act was attended by Lola Johnson, the Regional Minister of Culture, Tourism and Sports of the Valencian Community; Rafael Ripoll, Regional Secretary of Culture; Paz Olmos, Director of San Pío V and Rosa Lladró, President of Lladró. The agreement between the two museums endorses a mutual commitment to the promotion and diffusion of the cultural heritage of Valencia. The collaboration envisages a cycle of exchanges which gets off to a start with the Lladró Museum’s loan of Patio in El Cabañal by Sorolla. Likewise, the Museum of Fine Arts is reciprocating with El Alambique by Equipo Crónica, one of the most outstanding artist collectives in Valencia in the twentieth century. The San Pío V Museum of Fine Arts is an internationally recognized museum with a unique collection of Gothic paintings on board from the fourteenth and fifteenth centuries, as well as masterpieces like Velázquez’s Self-portrait.

Group of collectors from Naval Station Rota during a visit to the workshops

"If you like porcelain, then the trip is well worth the visit. Everybody had a really great time." This was how one of the members of the group of US collectors who visited us recently summed up the experience of visiting The City of Porcelain. Coming from Naval Station Rota (Cadiz), the group was welcomed by Rosa Lladró and treated to a complete tour of the workshop where all our pieces are created, as well as a visit to the Lladró Museum and to the house where the three founding brothers were born, located in the nearby town of Almàssera.

www.lladro.com expands LLADRÓ’S OFFICIAL WEB expands its contents with a new page focusing specifically on the brand’s collections for designers and interior décor. With a striking visual environment, including large images and information of interest for all followers of Lladró, the new page will also be a gateway for the public and professionals with a particular interest in design and interiors. The page, http://design.lladro.com, accessed from the brand’s homepage, shows the brand’s groundbreaking collections, such as Lladró Atelier, Lighting, Mirrors, L’Art de la Table and Lladró Re-Cyclos, in greater detail.

EXPRESSIONS · 49

2013 lladró AnNUAL Piece

CAN I KEEP THEM? What child hasn’t cuddled a puppy and asked his parents this question?

The little girl in Lladró’s Annual Piece for 2013 has fallen in love with a whole litter. This simple scene contains an irresistible combination of charm, tenderness and gracefulness that is sure to melt the heart of even the strictest parents.

Can I keep them? is a warm, affectionate piece that updates one of the core themes in the Lladró catalogue and takes us back to the happy carefree days of childhood. The innocence in the little girl’s face, the kind, loving way she cradles the puppies, the expression on their mother’s face, are all resolved with the mastery we have come to expect from the artists at The City of Porcelain, experts in finding the essence of profound universal feelings in small everyday gestures.

Available for one year only, your collection simply cannot afford to be without this piece.

2013 Lladró Annual Piece can i keep them?

[24 x 8 cm, 9 1/2" x 3 1/4"] Ref. 01008690

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LLADRÓ GOLD CLUB PREMIERE PIECE

DANCERS FROM THE NILE Some works are able to arouse feelings that go much beyond mere contemplation. And this happens when we observe Dancers from the Nile. We imagine that we are listening to the enchanting sound of the arghoul, a traditional Egyptian double-pipe woodwind instrument, and we can almost convince ourselves that we are seeing the swaying movement of the dancers…

This is the magic of the Orient, arriving to us in the form of one of Lladró Gold Club’s most spectacular pieces.

The new limited edition, available as a premiere piece for club members, combines the formal elegance of classical sculpture, painstakingly modeled in white, with the exuberant decoration in golden luster. This complex technique, requiring the input of Lladró’s most experienced artists, enhances several key elements from Egyptian symbolism. The crowns, bracelets, necklaces, anklets, borders and sumptuous clothing lend the piece the touch of sophistication that conjures up the splendor of ancient Egypt.

Dancers from the Nile is sure to become one of the most emblematic pieces in Lladró’s most exclusive collection. This limited edition is already available for Lladró Gold Club members at a special price. If you still haven’t joined, discover all the benefits of membership on www.lladrogold.com.

dancers from the nile (golden re-deco) [51 x 32 cm, 20" x 12 1/2"] Ref. 01008591 Limited edition of 500 pieces

EXPRESSIONS · 51

EN CHAN TING The serenity and fantasy of this enchanting mermaid invites us to daydream.

A sculpture with all the character and intensity of white highlighted by a remarkable marine decoration.

A porcelain handcrafted in the Lladró workshops in Valencia - Spain.

Princess of the waves [47 x 32 cm, 18 1/2" x 12 1/2"] Ref. 01008713 Limited edition of 3,000 pieces

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