Art Toronto 2013 Prospectus

ART TORONTO OCTOBER 25 – OCTOBER 28, 2013 OPENING NIGHT PREVIEW OCTOBER 24

WHY TORONTO As Canada’s cultural capital, Toronto is home to the country’s largest collecting institutions and exhibiting spaces, including the much celebrated Art Gallery of Ontario, Royal Ontario Museum, Museum of Contemporary Canadian Art and the internationally acclaimed contemporary art exhibition space The Power Plant Contemporary Art Gallery.

Canada is the world’s fourth largest financial market and the United States largest trading partner. The city of Toronto is recognized as one of North America’s wealthiest cities as well as being considered one of the most diverse in the world. It is home to Canada’s highest income neighborhoods and boasts an engaged and supportive community of arts patrons and professionals.

Art Toronto takes place at the centrally located Metro Toronto Convention Centre in the heart of Toronto’s downtown core.

ART TORONTO ART TORONTO is Canada’s only modern and contemporary fine art Fair, providing unique access to the Canadian art market without dilution from competing satellite fairs. An annual fall event, Art Toronto serves as the galvanizing vehicle for the nation’s art world. Considered the country’s must-attend event for art collectors and industry professionals, Art Toronto is the place for galleries wishing to attract a new sophisticated market of collectors, and professionals, and the place to network with a diverse and well connected group of fellow participants. Building on its successful platform as an exceptionally well serviced, user friendly Fair, Art Toronto presents more than 100 select galleries, complemented with special projects, exhibits and dynamic cultural programs.

WHAT GALLERISTS ARE SAYING “Fantastic! Beautiful and amazing works were shown at this year’s fair from so many galleries.

It was a very successful year for us - almost every client that purchased from us last year came back and purchased again. The Art Toronto staff really took care of us and we only have positive things to say about the overall experience. Looking forward to next year!”

Sara Sist, Director 3D Gallery, Venice

“This is our first year at Art Toronto and we’re very happy with the experience. We sold a lot of works and felt it was a great show!”

Jinpeng Mu, Marketing Director Ullens Center for Contemporary Art, Beijing

“This is our first time in Canada and we didn’t really know anything about Toronto before coming here. We were amazed and delighted to have every piece we brought sell within 30 minutes on Opening Night! We couldn’t believe it! We’re so happy to have been a part of the fair and plan to come back again next year.”

Masami Matsubara, Director MA2 Gallery, Tokyo

PROGRAMMING & ON-SITE PROJECTS Art Toronto offers visitors dynamic public programming including a rich and engaging series of panel discussions, tours, installations, films, on-site projects and an international speaker series. These programs provide unique opportunities for engagement and education while highlighting important topics on modern and contemporary art.

As part of this programming, Art Toronto works with independent curators on an annual basis to create on-site projects that engage visitors in a discourse about contemporary issues. These projects offer visitors an opportunity to experience a diverse selection of work including sculpture, installation, performance, participation-based work, film and new mediums.

Open Space

Open Space provides select participating galleries an opportunity to exhibit large-scale sculpture and installations which cannot be accommodated in a traditional art fair booth.

Vidéothèque

Vidéothèque is a curated selection of short films submitted by participating galleries, and shown in a dedicated lounge.

PLATFORM

PLATFORM is an engaging series of panel discussions and interviews that reflect on topics raised at Art Toronto 2013 as well as current trends and issues in the national and international art community. A curated program of talks and presentations at Art Toronto 2013 will engage audiences in a discourse about the modern and contemporary art scene and include a prestigious list of curators, writers, artists and gallerists.

Past topics have included collecting emerging artists, the influence of art prizes in Canada, the future of the art museum in Asia and an overview of contemporary Quebec art. Past speakers include curators David Liss (MOCCA); Sophie Hackett (Art Gallery of Ontario); Shengtian Zheng (Taipei); Biljana Ciric (Beijing); artists Kent Monkman, Ed Pien, Martin Golland and Mark Titchner as well as collectors Julia Ouellette, Dr. Paul Marks and Rob Sobey.

POWER TALKS: International Speaker Program

POWER TALKS features thought-provoking presentations from prominent figures in the international art world. Organized in partnership with The Power Plant Contemporary Art Gallery, artists, collectors, writers and curators are invited to present their ideas in the context of Art Toronto 2013 with a dedicated talk about contemporary issues in the Middle East.

PROGRAMMING & ON-SITE PROJECTS Docent-Led Tours

Daily docent-led tours are included with general admission and provide guests with an insider’s view of fair highlights.

Led by art professionals including critics, advisors and curators, tour topics include How to Start a Collection, issues in conservation, highlights from the international galleries, what’s new on the emerging art scene while providing valuable introductions to galleries and dealers.

VIP Program & Lounge

The Art Toronto VIP Program provides the top clients of participating galleries as well as national and international collectors and art professionals a multi-day program of exclusive off-site events. Through our specialized online rsvp system, VIP guests are able to register for tours of collectors home, corporate art collections, artist studios, curator-led tours of public galleries and private receptions at Toronto’s most important art institutions. VIP guests also have exclusive access to the RBC Wealth Management lounge, which offers a high-end relaxed environment in which to meet with friends, colleagues and conduct business.

BENEFIT EDITION

Every year, an emerging or established artist is invited to create a limited edition to benefit the Museum of Contemporary Canadian Art. In 2013, the selection committee will invite an artist whose work will be featured in the design aesthetics of Art Toronto, and highlighted in the Art Toronto Catalogue.

Art Kids

A new program in 2013, Art Kids will offer art education activities for children ages 3 to 13. Children will have the opportunity to participate in arts and crafts, art history, and storytelling while being supervised by professional, well-trained staff.

MARKETING, ADVERTISING AND PROMOTION Art Toronto has a multifaceted marketing campaign that includes the strategic advertising mix of print, sound, outdoor, digital and social marketing initiatives. Strategic media partnerships engage national and international publications in the genres of art and lifestyle management including over 50 international publications, major national and local dailies and television broadcasting.

CROSS PROMOTIONAL EXPOSURE

Participation at Art Toronto provides exhibitors expanded profile opportunities to an extensive Canadian and international audience. Art Toronto is part of Informa Canada, the country’s largest producer of conferences, trade events and consumer shows. Informa plc is among the top event production companies in the world with offices in over 45 countries, including the United Kingdom, Dubai and Switzerland creating unique cross-promotional opportunities.

STRATEGIC PARTNERSHIPS AND SPONSORS

Art Toronto understands the strategic value of aligned sponsors and partners to leverage the outreach to potential art collectors and patrons. Art Toronto sponsors include: RBC Wealth Management, AXA ART Insurance, and BMW. Art Toronto also works with all of the major arts organizations in the Toronto including the Art Gallery of Ontario, The Power Plant Art Gallery, the Museum of Contemporary Art and the Toronto Arts Council. In addition, Art Toronto welcomes not-for-profit art institutions to participate in the fair and create site-specific installations or projects.

EXHIBITOR AMENITIES

Art Toronto features wide aisles, natural light, public meeting areas, comprehensive service packages and networking events. The central downtown location is easily accessible to visitors and includes the adjacent InterContinental Hotel offering discounted rates for art Fair participants. Onsite amenities include the Art Toronto VIP lounge complete with a bistro, bar and seating area, a casual cafĂŠ, and public seating areas throughout the Fair appropriate to meet and network with collectors and industry professionals. The onsite Art Toronto office includes a business centre with computer access, photocopying, printing and administrative support. A dedicated art-handling company is also available on-site to assist with installation, storage, shipping among other services.

MARKETING, ADVERTISING AND PROMOTION E-Database & Information Access: • Art Toronto has over 25,000 art industry contacts, including 5,000 VIP contacts in Canada, the United States and Europe.

• Informa Canada database of the Interior Design Show, The Artist Project, Real Estate Forums, Delicious Food Show and One of a Kind Show combined databases – for a total of 210,000+ Canadian email addresses Strategic cross-promotional access: • The Canadian Art Foundation, the Art Gallery of Ontario, The Power Plant Contemporary Art Gallery and other cultural partners promote Art Toronto to a combined list totaling over 80,000 across Canada.

• RBC Wealth Management, BMW Canada and AXA ART Insurance promote Art Toronto with special invitations and client hosting events.

ART TORONTO 2012 Publicity: • This year Art Toronto earned 38,907,280 impressions with a total of 105 stories; 22 print, 8 broadcast and 69 online stories.

TELEPHONE 1 800 663 4173 EMAIL info@arttoronto.ca WEBSITE www.arttoronto.ca