Andre's Presentation

Band Promotion Andre 9-2

Friday, November 4, 2011

Investigation Client: Linkin Park

Time Allowed: 8 Weeks

Specifications and Limitations: - Internet is required - Teenagers and Adults only - Size: A4 -No non-sense content -Application is required

• Unit Question: How does advertising manipulate our action actions

Documented evidence:

Your documented evidence is like a diary. You start it when you first start making your design and it doesn't end till you have finished making your product. Takes lots of photos, make notes on any modification and add sketches and diagrams.

Friday, November 4, 2011

Introduction My client, Linkin Park is an American Rock Band. This band is formed in 1996. His problem is to make his band popular like the other band that has reach to the top.

His band has already reached to the top only in his country. He wants it more than just to know from his country.

So as I heard this story from my client, in this 8 weeks, I will design and create a band promotion/advertisement in a form of digital. I will use the design cycle (investigation, design, plan, create, and evaluation) to make a perfect result and satisfaction for my client. Before I create my product, I must know his problem more detail to know What I have to do. I’ll do my best on making this advertisement during the 8 weeks.

Friday, November 4, 2011

AOI (Area of Interactions)

• This ‘making band promotion’ is relates to Human Ingenuity.

Human ingenuity means that being an intelligent thinker. In this kind of project, I will use my intelligent, creation, imagination, and other something like that. So, I should be using all of these elements.

Friday, November 4, 2011

Client Interview •

1.Have you ever been promoting your band throughout the world?

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Yes I have been promoting my band throughout the world but not many only some of the countries like Australia, Hawaii, and Japan. But I wanted to promote my band throughout North America so it would make my band much more popular.

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2. Have you ever been finding trouble with your band problem?

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Yes. My band doesn’t produce enough income because the income is only from the city that only known my band a lot. There are lots of other issues that I need to take care of beside my income such as the delivery of my advertisement or an advertisement man that should be handling the advertisement.

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3. What do you want your advertisement look like?

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I don’t care about how its look like of the advertisement as long as it makes my band reach to the top no matter what it takes. As long you make it interesting to make people interact.

Friday, November 4, 2011

Client Interview •

4. Is your band going well?

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Our band has been going well throughout the whole 5 years. We get enough income from the band but we want more by spreading our information to other countries.

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5. In what ways, did you promote your band?

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Well, we have tried lots of ways to promote our band to the top such as promoting one or two of our best songs, copies, of our best albums, and many ways, but still it didn’t make people to be interest in it.

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6. Where do you want to promote your band?

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I want my band to be the top in all forward countries like the USA, China, Australia, and etc. I want my band to be involve in something great for receiving great awards.

Friday, November 4, 2011

Summary of Client Interview • From the my client interview Linkin Park, I have known some of his

problem about his band. He has been promoting his band throughout the world such as Australia, Japan, and Hawaii. He promoted his band by many ways such as promoting his best songs, solid copies of their albums and etc. He has been running his band for five years and he received a little income for their band. He has some trouble with promoting his band such as financial problem, delivery, and someone could advertise our band. He wanted to promote his band throughout Japan, USA, and China.

He wants the advertisement to look simple and easy to make people attractive.

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Brainstorming Simple and interesting

Good Quality Attract people to see

WebsiteAdvertisement

40% Expressive Words 60% Decorations Money Saving

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Safety (No adding not relevant stuffs)

Case Study

1

2

3

Delson Delsey Website

Delson Delsey Newspaper article

Delson Delsey email Simple and interesting advertisement

Cost

Simple website $2.50

Plain simple Newspaper Article

$5.00

$3.50

Function

To advertise people

To attract people

to advertise people

Ease of Creation

Using pages Using words

Customer Form Aesthetics

Friday, November 4, 2011

Using Photoshop

Case Study Summary

• From my observation of the case study, I will make 2 digitals

advertisement (Email advertisement and website) and 1 non-digital advertisement (newspaper). I will make them all interesting and simple so people wouldn’t be bored. The cost of making these kind of advertisements aren’t expensive only the newspaper article. These three advertisement will help me to get more ideas to make an advertisement and will make my client satisfied.

Friday, November 4, 2011

Summary of the researches • So, from my research of making my

design, I will use a software because it doesn’t have any cost to make it. I haven’t choose what kind of software to make it. But it hasn’t decided yet by my client. The other kind of material like raw material will take cost to buy them and I’ll need to find the good one.

Friday, November 4, 2011

Impacts on the environment and society •

Impacts on the environment

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There are no impacts to the environment because making the product I’ll be using a software so I don’t harm any environments except for poster. Poster needs paper to create and papers come from trees. We harm a little on the environment.

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Impacts on society

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Well making an advertisement will be something huge because to make the band popular it needs something big. The advertisement needs to be spread out through everywhere so people would get easily know and attractive the band.

The band will get more fans like other top bands.

Friday, November 4, 2011

Design Brief • I will make an advertisement for my client Linkin Park to make

them popular. The product will be made through the five processes of the design cycle which are the investigation, design, planning, create, and evaluation. The investigation, design, planning, and create part is the most essential because these parts help us to make the product such as the research (material, time management, design of the product, and other specification points to follow to make a good quality). After the project is done, it will be evaluated by a certain point. Then, the product will be advertise to the people.

Friday, November 4, 2011

Specification Title

Specification and why

Test

Software

For this project, I’ll be making it with iMovie and Pages because those two softwares are the best choice for creating video and website.

I have tested the software; which is iWeb. This is good because it’s for newbie who is new with this software.

Time

To make this project it takes around 8 weeks.

What I think, the project has been more than 8 weeks because of casualties and difficulties during the project.

Aesthetics

The project has to be attractive so people would be interact with it.

The final product doesn’t really attractive from visual but it’s really attractive from the inside.

Function

To make people begin to interact with the band so it

From the website, you could see no of handphone; you could call them if you want them.

Purpose

Helping the Linkin Park band to be popular

The purpose of making this; has been tested and it worked.

Durability

The promotion doesn’t need to take a long time as long as the advertisement were still in a good management and the band become popular.

The project could last for many times as long as there’s good management of taking care.

Safety

This advertisement must not contain nonsense stuff, so that everyone could see the advertisement .

I have not put any adult contents which is inappropriate for this project.

Friday, November 4, 2011

Summary of investigation •

The interview part was done with my client the Linkin Park band. They have gave me a specific information about his band and how do they want the advertisement look like. They also have given me information about why they want to make an advertisement for their band.

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I also have investigating its software of what software I’m going to use for making the band advertisement and I’lll be using iMovie for making the video broadcast and using either iWeb or pages to make the web to advertise it.

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By using the case study from the 3 different types, it gives me an idea to create the design which includes all the specification like the cost, safety, Function, cost, and other specification part.

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By researching the impacts of the environment and the society, it gives me an idea to help me to think about the society, what would it be if I advertise.

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On the specification points could help me for the guidance making the band advertisement which is convenient or not. The test part could be my additional guidance to make sure for choosing the right final design to advertise.

Friday, November 4, 2011

Work Cited •

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Friday, November 4, 2011

Dutta, Antorra. "Business and Strategy Online Journal." The CEO Insights. Web. 08 Sept. 2011. <http://www.theceoinsights.com/ joomla/index.php?option=com_content>.

Design Friday, November 4, 2011

Design 1 Poster • Pros: • Artistic • Easy to see (not complicated)

• Easy to attract • Cons: • Expensive because of the ink and it has to be printed a lot

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Design 2 Brochure

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Pros:

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Lot of information about the band

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easy to attract people and amazed them with the band

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Cons:

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Expensive because it has to be printed a lot and the ink

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Easy to get bored because too much info

Design 3 Website

Friday, November 4, 2011

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Pros:

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doesn’t have any cost

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Good for their income (investing)

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Have time to make it

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Cons:

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Doesn’t provide info about the band (career, biography, and etc)

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Easy to get bored with the website

Design 4 Website

Friday, November 4, 2011

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Pros:

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Simple, nice, and full of decoration

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Doesn’t need any cost

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More info about the band

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Cons:

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Doesn’t have store for the customer/fans to buy their albums

Design 5 Video

Friday, November 4, 2011

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Pros:

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Doesn’t need have any cost

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smart because using the method of interviewing to know the info about them

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Cons:

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Hard for some people to understand what is the video means

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Internet is required

Design 6 Video • Pros: • Complete information about the band

• Using song and concert as an example of what are they making and doing

• Doesn’t have any cost • Cons: • Doesn’t provide any

store link to buy their album

• Internet is required Friday, November 4, 2011

Evaluation against specification Specification

Design 1

Design 2

Design 3

Design 4

Design 5

Design 6

Software

Y Y Y X X Y Y X X Y

Y Y Y Y X Y Y X X Y

Y Y Y X X Y Y Y Y Y

Y Y Y Y Y Y Y Y Y Y

Y Y Y Y Y Y Y Y Y Y

Y Y Y Y Y Y Y Y Y Y

Time Size Aesthetics Target Audience

Function Purpose

Cost Durability Ease of Creation

Friday, November 4, 2011

Summary of the designs •

Design 1- This design is very simple that doesn’t need a lot of outcome from the band. This design is very usual for advertising band because we could see them almost every time. People wouldn’t get easily to be bored because they like when it’s fantastic and enough info to understand.

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Design 2 - This advertisement provides more information than the others. It is printed out because people will be easy to carry any where around them and take them and show them to their friends or family. This design might be the perfect way to advertise the band faster.

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Design 3 - It doesn’t need any thing that could harm the environment. It just need a software to create it and internet to see the website. This is the usual website that people see and use it. It’s simple, and decorated.

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Design 4 - It’s another design, which is almost the same as design number 3. This one is a bit complicated and more decorated, so people would might be more interesting. The design provides an essential information about the band but it still needs an internet to open it.

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Design 5 - This one is a video. This one focus on the interviewing because this is a new method of advertising the band by using interviewing, so people wouldn’t get easily bored of the video. At the end of it, it shows one song that people would might be interested in.

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Design 6 - This is also a video but this one focus on the band information. It’s just an old method by putting altogether. It has lots of songs, so people might be more interested because they would think that this band has the spirit of music.

Friday, November 4, 2011

Peer evaluations design Michael’s comment: The best is the 4th Design Because there’s so many info, pictures and information It’s very interesting to see The bad side: There will be some information that you wanted them to see that some people might not see (maybe they don’t check every single link) My comment: I think the best one is Design 4 because there are lots of info, pictures, and information for people to see the website.

There are lots of links that makes people want to see and interesting for them. They could buy albums and songs from the stores. But there are some links that people wanted to see but it isn’t there.

Friday, November 4, 2011

Evaluation against specificationFinal Design Specification

Design 4

Comments

Software

Y

The software would be iWeb because it’s most common software to create website in mac. It’s easy to use and simple

Time

Y

Making the website using this software won’t take so long. It will take around 2 weeks to finish this off.

Size

Y

The size of this website must be the same as the usual website.

Aesthetics

Y

The design should be interesting and simple, which might attract people to open it.

Target Audience

Y

My client is the Linkin Park band, but the target audience is going to be the members of the band

Function

Y

It would be advertise through the whole world because website is going to be needing internet

Purpose

Y

To advertise my client’s band to be popular like the other famous band

Cost

Y

Posting this website wouldn’t be taking too much cost.

Durability

Y

It would going to stay much more longer as long as we update the website

Ease of Creation

Y

It wouldn’t be so difficult because I have already found the software

Friday, November 4, 2011

Development + Final Design (CAD) â&#x20AC;˘ I think this design doesnâ&#x20AC;&#x2122;t

need any modification or customization because it is enough to be advertise. It only needs to add some more links that people usually like to open and interesting for them such as store.

Friday, November 4, 2011

PLAN

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Step by step

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Software

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To make this design, I’ll be using iWeb software. iWeb is the best software for making a website because it isn’t complicated to use and it’s the best for people who are knew to make a website.

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Gantt Chart

Friday, November 4, 2011

Evaluation of the plan •

1.Was the plan detailed enough and why?

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My plan is very detailed because it has showed the step by step and the gantt chart. The gantt chart shows a very detail of what’s the first thing making the website.

2. Could it be followed by someone else?

My plan couldn’t be followed by someone else because the software provide a specific usage/professional that people aren’t easy to be able to followed.

3. Have I used all the resources available to me?

I have used all of the resources to be able to make it. The resources help me a lot of making the design and planning of this project.

Friday, November 4, 2011

CREATE

Friday, November 4, 2011

Documented Evidence Lesson 1 â&#x20AC;˘

For today, I have started the creation stage, which is making my website. I have done quite a lot. Today, I have choose my design what will it look like and arrange the pages that I would like to make for my post. I also did my first page, which is the home page. But before that, I searched on the internet to find some pictures to put into the home page. It;s very hard to access youtube in school, so I should find the videos at home. I did a bit on making the biography, but only short. So, for my next goal is that I should have finished the biography page and move on to the next one.

Friday, November 4, 2011

â&#x20AC;˘

Friday, November 4, 2011

Documented Evidence Lesson 2

For today, I have finished making another page, which is the biography. I have put some pictures into it, which describes what are the members in the band and to show how cool the band is. I made a bit of changes of the pages to look more relevant. Then, I should have make the video page, unfortunately I havenâ&#x20AC;&#x2122;t find some videos so I move on creating the Discography page.

Documented Evidence Lesson 3 •

Friday, November 4, 2011

For today’s lesson, I have finished making the the discography page. I still postpone making the video page because I need to find some URL in the youtube unfortunately the school aren’t allow us to use youtube . The goal for next time that I could finished all the stuff on making the video page and the fans club page.

Documented Evidence #4 •

Friday, November 4, 2011

Today’s lesson, I almost finish all of making pages for my website only that I haven’t done is that making the concert page. In the concert page, I must put at least three videos so for people to see what’s the best from this band. My next goal is to finish the making the concert page.

Documented Evidence #5 â&#x20AC;˘ For todayâ&#x20AC;&#x2122;s lesson, I have finished making the website,

which means that I have finished making all of the page.

What I need to do is that I have to Publish this site, which this could be my concern. I must to make sure whether is it okay just to post to the internet of my website or is there any law in order from the government.

Friday, November 4, 2011

Documented Evidence #6

â&#x20AC;˘ For this todayâ&#x20AC;&#x2122;s lesson, I fix a bit on the

concert, which I think itâ&#x20AC;&#x2122;s more appropriate and proper rather than before. Then, I could publish it to the internet. I reorder some videos on the concert page to make it more reliable than before.

Friday, November 4, 2011

Evaluation

Friday, November 4, 2011

Evaluating my performance at Each Stage of the Design Cycle •

Investigation: There are some parts that I should improve more. One of those is making the summary of the investigation. I should have put more detail, coherent, and specific description about the whole thing. This should have done on some other parts.

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Design: A brief description/explanation about every design that I have made. The design of it should be more specific on the drawing; in order to make a clear design.

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Plan: I should have put comprehensible picture rather putting screenshot. I should have display a brief description on a software; this would be the key for people to be able to specified it and knowledge.

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Create: The final product is quite different than I expected. I had some difficulties and casualties on creating the website. I should have research the software more; in order to understand using the software and create a good website.

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Evaluate: The evaluation part is the most important because of to reflect what you have done and improved in some mistakes that I have made. The reflection process is very essential and it’s not necessary difficult.

Friday, November 4, 2011

Testing: Meeting Specifications

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Software: I have made the website which that be my project. The final product didn’t look good as I expected before. I search on the internet to check whether is the correct form for creating this project.

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Time: I could finish this product in no time. The time actually is 8 weeks but I have some difficulties and casualties during the 8 weeks, so we have to extend a bit.

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Aesthetics: The final product that I have made is quite successful that customer could be interact with it.

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Function: From the beginning, the function is always the same; to make the customer interact with the product in order t fulfill the purpose.

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Purpose: I have achieved the purpose that I should have and I have to impress the customer with my final product.

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Durability: The final product is very durable because I have analyze that it could last for long. It still need to update every month in order to make people still keep in touch with the product.

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Safety: I have successfully finished the product without putting any inconvenience adult contents and other not reliable content.

Friday, November 4, 2011

Successful Points of Product â&#x20AC;˘ Base on my opinion, during the project I have found no

casualties and difficulties except for inconvenience of time wasting time on some specific part. One of the evidences is wasting time on making the design. It takes too much time on it and some other specific parts. It should have given a specific time to do on a specific part in order not to waste time and have some more time to do on other specific part.

â&#x20AC;˘ What I did well is went creating the design.This is the best from

overall. The designs have may not be really perfect but at least that could give me a visual to make the website. The evaluation part is also the most successful however itâ&#x20AC;&#x2122;s just a reflection for us; to do better. By doing that, it could help me improved my weakness to a higher skill.

Friday, November 4, 2011

Least Successful Points of product • Base on my opinion, what I did least is when I

was at the creation stage. I have some doubt during making the product. During that time, I have no skill at all of using my IT because I’m still new using this kind of software and I still need to adapt of this kind of IT because of it’s quite different than my previous school. I expect to make the best website; what I mean is not accordingly in the software. I want to try some new stuff.

Friday, November 4, 2011

Modifications/improvements of product â&#x20AC;˘ In order to improve my creation skill and the

other skill that I have not achieve it, I need to read more information about the software to understand how to use it well and find another software that is better than the software that I used. From this kind of plan, it would improve my quality of the product and my client might be most satisfied with it. I should have a greater experience on making the design in order to have a greater range of my mind.

Friday, November 4, 2011

Client peer to peer • I have asked my client and he’s satisfied with it but he’s only satisfied with the product that is finished. He didn’t really appreciate with the quality of the product. He said, “I’m happy the product is finally finished but I didn’t really satisfied with the design and organization of the website.” That’s really pretty hard for me because I’m still a newbie using this kind of software. For next time, I should have improve all of my skill.

Friday, November 4, 2011

Photo of Finished product

Friday, November 4, 2011