2024 Anne Springs Close Greenway Event Sponsorships

OUR MISSION I CONNECT PEOPLE TO NATURE

Nestled amid beautiful lakes and hardwood forests, the Anne Springs Close Greenway is a nature park located minutes south of Charlotte, in Fort Mill, SC. Its 2,100 acres serve as a natural buffer from urban development and provide a wide-open space for countless activities, from hiking, biking and horseback riding to picnics, kayaking and more.

The children of Anne Springs Close donated the land in honor of their mother’s lifelong commitment to recreation and conservation. More than twice the size of Central Park, the Greenway offers a 40-mile network of trails, half a dozen lakes and ponds, a section of Steele Creek, along with acres of meadow and Piedmont prairie, hardwood forests and native wildlife habitats. The land has ties to the Catawba Nation and the Civil War, and it is home to remnants of the historic Nation Ford Road.

Today, the Greenway boasts new amenities such as Greenway Gateway and Gateway Canteen, which serve as a welcome center and fastcasual restaurant. Both modern and historic facilities dot the acreage, which are utilized for weddings and special events. As a non-profit organization, the Anne Springs Close Greenway depends on memberships, recreation programs and donors for support of its annual operations.

Connect people to nature through recreational and educational activities while fostering a passion for environmental conservation, animal habitat, and protection of natural resources.

Anne Springs Close Greenway is a brand of Leroy Springs & Co., established in 1938 as a 501(c)3 nonprofit. EIN: 57-0344121

OUR AUDIENCE

60,000+ subscribers

46,000+ followers

900,000+ annual page views

Our engagement is above industry average, increasing value across our social media platforms.

Our followers are local, creating a niche that puts sponsors right in front of their target audience.

Our followers are real people, which garners authentic engagement and brand loyalty.

Sponsor mentions are made only in the context of events and corporate giving, which raises our value above standard averages.

WHAT TO EXPECT WITH YOUR

SPONSORSHIP

Your logo will be displayed prominently on the event’s website

We will link directly to the event page on our social media and e-mails

We will hyperlink your logo to your desired page (website or social media)

GREEN GALA FIRE & ICE

The Green Gala, hosted by the Greenway Ladies Guild, is the Greenway’s longest running fundraising event. Started in 2016 and held at the Founders Dairy Barn, this event has become one of the most sought-after happenings on the Greenway. Raising more than $500,000 since inception, this event supports the Anne Springs Close Greenway, providing critical funding that allows all members of our community to benefit from Leroy Springs & Co. programs and facilities.

Typically held in early March, the event includes live music, a silent auction, dancing, and delicious food and drinks from the Greenway’s chef and on-site catering.

EVENT GOAL

$175,000 net

By the Numbers

Sponsors

GREEN GALA I 2024

FORE THE BRIDGE GOLF TOURNAMENT

The Fore The Bridge Golf Tournament aims to raise funds for the Anne Springs Close Bridge Program. This program provides support to those without financial access to Leroy Springs & Co. programs and facilities, including FLYERS Afterschool, summer camps and the Greenway’s education programs.

The tournament is held at Fort Mill Golf Club and welcomes golfers of all skill levels who want to enjoy a day on the course while supporting their community.

$25,000 net

By the Numbers

THE TASTE OF FORT MILL

OUTDOOR CULINARY & SOCIAL EVENT

The Taste of Fort Mill is an outdoor culinary and social event held at the Greenway Gateway. Known as The Most Tasteful Party of the Year, this culinary extravaganza includes live music, friends, and great food samplings from over 20 restaurants.

Hosted by the Greenway Ladies Guild, this event raised more than $100,000 for the Greenway in 2023 and welcomed more than 750 participants.

$125,000 net

By the Numbers

Top of

THE COLONEL’S CLUB BOIL & BREW LOWCOUNTRY BOIL

The Colonel’s Club Boil & Brew is the Greenway’s salute to a Carolina classic, the Lowcountry Boil, a South Carolina staple, and the flourishing craft beer scene here in York County. Over 800 guests attended in 2023, helping the Greenway raise important funding for a Mountain Biking Skills Track to support young and budding off-road cyclists.

Other features of the event include live music, an exclusive beer sampling experience from area breweries, silent auction, lawn games and fun for kids.

GREENWAY RACE SERIES

5 RACES

Adventure hits the trail during the Anne Springs Close Greenway’s exciting Greenway Race Series. The series is comprised of five races spread throughout the year: three for trail running, one for mountain-biking and one for both!

To reach local Greenway members along with destination racers, consider sponsoring one or multiple races in this series.

2022 Attendance: 845 registered

2023 Attendance Goal: 1000 registered BLUE STAR BLITZ

SPRINGMAID SPLASH

2023 Attendance Goal: 300

2022 Attendance: 150

2023 Attendance Goal: 150 TREESHAKER

SPRINGMAID TRAIL RACE

2022 Attendance: 471

2023 Attendance Goal: 550

NIGHT OWL

2023 Attendance Goal: 400

GREENWAY RACE SERIES I 2024

One prominent sponsor sign at all Greenway race events

Logo inclusion on Race Series poster (promoting all events)

Inclusion in one (1) social media post for each race event

Opportunity to provide flyer or coupon in participants race packets

Opportunity for promotional tabling and event signage, provided by sponsor

Website recognition on ASCGreenway.org race event page

Logo displayed on each event’s Race Roster page Company acknowledgment over PA system during

Recognized as Annual Greenway Trailblazer Corporate Partner

ARTISAN MARKETS

3 TIMES ANNUALLY

Artisan Market visitors come ready to shop! The Greenway presents three artisan markets, one in spring, another in fall and a unique night market in winter.

Artisan Markets are held at the Greenway Gateway lawn, which provides ample space for vendors, access to the on-site restaurant and high visibility for signage. These events draw a largely female audience of members and non-members from across the Charlotte region.

ATTENDANCE

2,000-4,000 per market

BENEFITS

One prominently displayed sign on Gateway Lawn

Inclusion in all advanced marketing, including social media

Opportunity for prominent promotional tabling at market events (3)

Website recognition on Artisan Market event page

GREENWAY PERKS

Recognized as Annual Greenway Trailblazer Corporate Partner

LOVE THE GREENWAY MONTH & EARTH DAY CELEBRATION

Celebrate sunshine, 2,100 acres of preserved land and the love you have for the Greenway by enjoying the benefits of nature. Members and non-members visit to enjoy self-guided fun, adventurous guided recreation programs, or dozens of other planned activities.

The Greenway’s Earth Day Celebration often earns significant media coverage and website traffic as it is an open-access weekend for non-members.

ATTENDANCE

8,000 over the weekend

LOVE THE GREENWAY MONTH & EARTH DAY CELEBRATION I

BENEFITS

Sponsor Signage Recognition

Logo inclusion on event poster (distributed throughout the weekend)

Inclusion in one (1) social media post, promoting the calendar of events

3 Entrances L ake Haigler Only

Opportunity for promotional tabling at Greenway Gateway Sat & Sunday Sat Only Website recognition on Earth Day event page

EVENT PERKS

GREENWAY PERKS

Recognized as Annual Greenway Trailblazer Corporate Partner

Weekend Sponsorship refers to a level of sponsorship across the entire weekend. The Single Day offers an opportunity for involvement with Saturday only. Sponsor may choose from a list of sponsorable events to be involved in. Event must be agreed upon by both the Greenway and the sponsor in advance.

HORSE SHOWS

ANNE SPRINGS CLOSE GREENWAY

Held in both the spring and fall, the Greenway’s horse shows provide an opportunity for the local equestrian community to showcase their talent and skills. The class list includes more than 30 categories for competition.

Attendees include show participants, parents or guardians of young participants and plenty of horse-loving spectators.

Event signage displayed at the Stables Entrance (spring and fall events)

Inclusion in one social media post per event

Website recognition on Horse Show event page

On-site tabling promotional tabling opportunity

GREENWAY PERKS

Recognized as Annual Greenway Trailblazer Corporate Partner

SUMMER CONCERT SERIES

12 WEEKS

Thousands of local members and non-members attend the Greenway’s Summer Concert Series. This series features a Thursday evening concert each week for 12 weeks with hot bands, cold drinks and delicious food.

The high-energy shows appeal to attendees of all ages, and even friendly dogs!

ATTENDANCE

10,000+

for the whole series

SUMMER CONCERT SERIES I 2024

$35K Presenting Sponsor $10K Gold Sponsor $5K Silver Sponsor

BENEFITS

Sponsor signage located near Comporium Amphitheater Stage

Recognition on concert lineup sign near spectator area

Recognition within all forms of event marketing (press releases and member newsletters)

Weekly social media recognition, among important concert details

Website recognition on Summer Concert Series page

Inclusion in sponsor sign (all series sponsors)

Opportunity for promotional tabling at concerts 5 Occurrences 3 Occurrences 1 Occurrence

Inclusion in nightly announcements during each conert Multiple

GREENWAY PERKS

Recognized as Annual Greenway Trailblazer Corporate Partner

Business recognition on Greenway Gateway digital screen, among other partners

Single concert dates are also available for sponsorship. Please call 803-547-2711 to ask about single event sponsorships

TRAILBLAZER CORPORATE PARTNERS

CORPORATE TRAILBLAZERS

As a local leader in both conservation and education, Anne Springs Close Greenway offers limitless opportunities for organizations, both large and small, to make an impact. The Corporate Trailblazer program creates a pathway for corporate groups to develop long term partnerships that fit with their company’s priorities and provides a progressive benefits package for their employees and customers. As a non-profit organization, the Greenway receives no state or federal funding to build, maintain and operate trails and facilities and relies on corporate partnerships, memberships and donors to support its mission.

GREENWAY MEMBERSHIP

BY THE NUMBERS

53,867 Members

265,000 Annual Visitors

Estimated total number of attendees across all events: 17,640

ANNE SPRINGS CLOSE GREENWAY

Welcoming nearly 300,00 visitors annually, Anne Springs Close Greenway is a 2,100-acre protected nature preserve promoting recreation and learning activities for the entire region. Operated by Leroy Springs & Company (LSC), a non-profit company established in 1938 by Colonel Elliott White Springs dedicated to supporting the recreation, education, and community needs of citizens in Fort Mill Township and Chester and Lancaster counties, the Greenway is part of a family of brands including FLYERS Afterschool and Leroy Springs Golf in Fort Mill, SC and Springmaid Mountain Retreat in Spruce Pine, NC. LSC employs over 400 people in the local community.

HOW A GREENWAY PARTNERSHIP

CAN BENEFIT YOUR ORGANIZATION

Outcomes for companies with employee well-being initiatives:

52% saw an improved employee experience

43% experienced higher employee performance

27% reduced medical insurance costs

Source: HR.com, The State of Employee Health and Well-being 2021

VISITORS BY ACTIVITY

Membership by Location

TRAILBLAZER PARTNERSHIP LEVELS

PARTNERSHIP BENEFITS

Partner Recognition at Fundraising Events

Vendor Access at Signature Events

Business Logo and Link Featured on ASCGreenway.org

Corporate Partner Page

Highlight in Featured Blog Post on the Greenway Website

Inclusion in One (1) Greenway Social Media Post

10% Discount on Annual Membership for All Company Employees Friends of the Greenway Membership Family Membership (Must be activated by employees within 30 days of signed corporate partnership) Tickets for Partner’s Choice of One (1) Fundraising Event

Please contact Elizabeth Bowers at 803.547.1059 or ElizabethBowers@LeroySprings.org.