BEAUTY guide neighborhood
BEAUTY
Welcome to ASD Market Week’s Beauty Neighborhood Guide, one of nine guides to help navigate the ASD show and ignite product discoveries so you won’t miss a beat.
Explore the Beauty Neighborhood and shop the widest selection of on-trend beauty products at affordable prices. Is beauty your main focus? Are you thinking of introducing this booming category into your merchandise mix? You’ve come to the right neighborhood! Our Beauty brands will share tips, tricks, and amazing deals to boost your sales and increase those important margins.
We’re excited to share insights, tips, vendor highlights, and valuable information to maximize your experience in the Beauty Neighborhood.
We’ll see you on the show floor!
BEAUTY FUN FACT
Have you heard of the Lipstick Effect?
During times of economic struggle, consumers spend more on little luxuries like lipstick. Cosmetics and Beauty products provide a sense of comfort and a way to treat oneself. Beauty products add value for your customers and is a recession-proof category.
HOW TO SHOP BEAUTY
Walk Every Aisle
Take note of what excites you, new trends, top sellers, customer favorites. With your customer and budget in mind, notes in hand, revisit your favorites and buy.
Take Risks
Remember, this neighborhood is packed with high-margin, low-cost items so it’s a great place to take a risk on something new. Determine a product mix and price point and go for it!
Identify
Key Items
Use the ASD Mobile App to search vendors and filter by product. Visit the Product Display Cases throughout the show lobbies for trend highlights.
Meet New Brands
Keep an eye out for “NEW” floor stickers, as these highlight new brands. Introduce yourself and say “hello”. This is a great way to inspire fresh ideas and introduce new key items to your store.
Research Target Audience
Do your research. Ask your customers to get a pulse on the beauty items they want. Think about ideas for gift giving holidays like Valentine’s Day and Mother’s Day.
Drive
Sales with Cross Merchandising
Visit other Neighborhoods like Gift+Home and Alternative Lifestyle to see additional beauty items or to pair complimentary products within your store.
Explore Conscious Brands
Visit booths that share your values. Check out sustainable, woman-owned, BIPOC-owned, LGBTQIA+ and diverse brands. Use the ASD Mobile App to filter and search these options.
IF YOU LOVE BEAUTY, YOU’LL ALSO LOVE THESE NEIGHBORHOODS
MUST-HAVE TRENDS BEAUTY
Mane Attraction
• Hair Health & Repair
• Styling Tools
• Extensions
• Enhancements
Next-Level Nails
• Polishes
• Press ons
• Nail Treatments
• Shaping Tools
Go-To Grooming
• Shaving Supplies
• Kits
• Hair Care
• Beard Care
Au Naturel
• Organic
• Cruelty-Free
• Plant-based
• Sustainable
• Natural makeup
Treat Yourself
• Face Masks
• Bath Bombs
• Essential Oils
• Anti-aging Tools
Eye Catchers
• Lashes
• Bold Shadows
• Wow Brows
• Eye Skin Care
• Tool & Brushes
Scent-Sational
• Perfumes
• Colognes
• Mists
• Oils
• Scented Lotions
Flawless Skin
• Serums
• Moisturizers
• Masks
• Makeup
• Exfoliators
• Treatments
Aleksandar
Aleksandar - stock.adobe.com
BEAUTY
TYPES SHOP
THE BIZ-BUZZ ON BEAUTY
With an increase in the return to brick and mortar stores, Target introduced a partnership with Ulta to test shop-in-shops that offer a wider range of luxury cosmetics in a convenient one-stop atmosphere. The result? Customers loved it! Target didn’t just see a rise in loyal shoppers, they noted an increase in new customers who were discovering Target through their love of Ulta and the Beauty space.
Source: Target.com
Beauty is no longer confined to stand-alone and specialty cosmetic stores. Best Buy, a brand known for technology and electronics, decided to bring in skincare tools and gadgets in late 2022. With growth in Beauty occurring year over year, this big-box retailer has gained new customers and, has since added nearly 100 skincare devices available online and in stores.
Source: RetailDive.com, CNBC.com
“In one day, we found all the vendors we needed and then some.”
-Marisol Cornwell, Owner Lashes del Sol
BEAUTY FAMILIAR FACES AT ASD MARKET WEEK
Perfume Center of America
This long-time brand offers the best wholesale pricing globally on fragrance, skincare, and cosmetic products.
HAZ International
This international brand provides quality pricing on perfumes and beauty items to customers around the world.
“We’ve been coming to ASD for six years and keep coming back because the show is innovative and we meet customers from all over the world. It’s why we love launching new products here.”
-Maitri Vyas from Jlash
Cala Products
Offering a broad assortment of items, this beauty brand delivers premium value products at competitive prices.
