FASHION guide neighborhood
FASHION
Welcome to ASD Market Week’s Fashion Neighborhood Guide, one of nine guides to help navigate the show and ignite product discovery so you won’t miss a beat.
Within the Fashion neighborhood you’ll find must-have fashion and accessories for women, men, and kids at affordable prices you won’t find anywhere else. Want to become a one-stop shop for your customers? This is the place to be! The Fashion neighborhood features a wide array of products to freshen up your merchandise mix, attract new customers, and boost sales. Get to know the neighborhood and maximize your experience with exclusive insights, tips, brand highlights and valuable information. We’ll see you on the floor!
FASHION FUN FACT
Did you know that 90% of shoppers have made impulse purchases in the last 3 months?
Clothing and accessories are the top categories that can help increase impulse buys. Try tapping into these product categories to boost your sales.
HOW TO SHOP FASHION
Walk Every Aisle
Keep your eyes open! Take notes on which items and brands stand out to you. Imagine your customer and look for items that will draw them into your store.
Shop Impulse Items
Keep your eyes open for great impulse items to add to your checkout area or for gift with purchase opportunities. Accessories, sunglasses and novelty items that support your image make great add-on options.
Ask About Best Sellers
Find out a brand’s best sellers, newest items, top colors and styles to see what is trending. Best sellers are a great way to test a new item or introduce a new category.
Plan Ahead
Use the ASD Mobile App to search products and explore brands. Plan which brands you want to visit to make the most of your experience. Who do you want to meet and what do you want to accomplish?
Discover NEW Brands
Each neighborhood features brands that are new to the show, each one offering new distribution and revenue potential. Look for “NEW” floor stickers in every neighborhood to easily spot these opportunities or search the ASD Mobile App.
Cross-Merchandising Is Key
Don’t skip out on small “add-on” items such as color coordinated accessories, handbag charms, phone cases, keychains, etc. Smaller purchases that cross merchandise back to staple apparel buys are easy and quick revenue generators.
Values Matters
Whether it is sustainability, women-owned businesses, or made in the USA, find out what matters to your customers and seek brands that match those values. Use the “brand identifiers” filter in the ASD Mobile App to search for the criteria you’re looking for. It matters.
IF YOU LOVE FASHION, YOU’LL ALSO LOVE THESE NEIGHBORHOODS
Spot new brands that complete your
Purchase jewelry, global artisans, and other take home items.
MUST-HAVE TRENDS FASHION
A-List Accessories
• Statement Sunglasses
• Everyday Jewelry
• Fashion Socks
• Scarves
Lots of Layers
• Layering Tops
• Stacking Bracelets
• Layering Necklaces
• Sheer Layers
Fit & Fun
• Leggings & Athleisure
• Onesies & Unitards
• Comfy Pajama Loungewear
• Sweatshirts & Matching Sets
Extra Baggage
• Backpacks
• Totes & Crossbodies
• Cardholders & Mini Purses
• Standout Colors & Patterns
Heads Up
• Wraps & Headbands
• Hair Clips & Barrettes
• Baseball Caps
• Fashion Hats
Luxe Look-for-Less
• Lace
• Pearls & Embellishments
• Metallics
• Gems & Jewel Tones
MoustacheGirl
One of the best ways to promote affordability is by having a nice variety of products that appeal to customers that love a great deal. Eyebuydirect has increased its range of affordable options to customers by 200% to over 4,000 eyeglass frames starting as low as $6.
Source: ModernRetail.co
Add a shop-in-shop to your store experience. Brands like H-E-B have opened James Avery Artisan Jewelry shops inside selected supermarkets. Claires has created shop-in-shop stores in Walmart and Ulta is popping up in Target Stores. Shop-in-shop concepts are a great way to partner with and feature new brands.
Sources: SuperMarketNews.com ChainStorage.com
“The show is very organized, and we were able to find what we needed easily. We were looking for handbags, and jewelry and we were wowed by all the vendors.”
-Sylvia Legaspi and Lupe Vega, How Cute is That Boutique
FASHION FAMILIAR FACES AT ASD MARKET WEEK
Uni Hosiery
Whether you’re looking for socks, lingerie, underwear, or activewear, this brand offers wholesale apparel in a variety of categories.
Exist, Inc.
In business for over 30 years, this brand offers an assortment of items in embroidery, silkscreens, private labels, and more.
Very Moda/Original USA
A women’s knitwear clothing company offering quality wholesale cardigans, tops, blouses, tunics, gloves, scarves, accessories, and more!
“We’re a new brand and ASD was an excellent opportunity. We’ve gotten so much interest from a lot of different buyers and boutiques.”
-Ashley
Sankar of 1920
