Let’s talk about
Christmas...
The festive season is approaching, and with our best-ever range of great value food and drink we couldn’t be more excited. Here’s a sneak peek of what’s coming your way INTERVIEW JESSICA CARTER
LET’S TALK...
LET’S TALK...
Jonathan Moore Senior director of food innovation and trends
Linsey Taylor Senior director of product and packaging development
exciting food trends
sensational quality
It might seem early to be talking about Christmas, but we’ve actually been planning it for two or three years! Our food and drink range this year really is our best ever, with a host of new ideas to enjoy over the festive period.
At Christmas, we all want the very best quality – but at affordable prices. So this year we’ve invested hugely in our own brand range, so you don’t need to splurge to get great-quality food. The value on offer is truly incredible.
Bringing the wow factor One of the biggest food trends we’ve seen is for fun dishes that make a statement visually. Our Millionaire’s Edible Chocolate Bowl is a great example – it’s filled with salted caramel, toffee mousse, Belgian chocolate ganache, and edible chocolate spoons. There’s also our chocolatey Double Smash Reindeer cake, which you break through to reveal Jingle the reindeer, hiding more treats in his nose!
The ultimate Christmas feast We’ve got Christmas Day covered, whether you want traditional turkey or something different. Our own Carvery Selection Box is a winner: it includes a turkey breast joint, beef and gammon, slow cooked to make prep quick and easy. Another wow-factor Christmas centrepiece is our Extra Special Ultimate Tomahawk Wellington. The meat is wrapped in a shiitake mushroom duxelles, then a threecheese layer and all-butter pastry on top. We’re also proud to have more vegan and Free From options than ever. Our own-brand Vegan Turkey Crown is plant-based but has a wonderful texture and taste. It has an umami-laced vegan butter for basting, and there’s a crumb on top that crisps up like turkey skin.
Canapés on the quick There’s also a trend towards high quality ready-made food – so we expect our new Antipasti Platters to fly off the shelves. They’re full of great quality cured meats and cheeses. You rip off the lid and serve, so they’re great for easy entertaining. Our frozen Maple Pigs in Blankets are real winners too. Luxurious liqueurs Who doesn’t love a cream liqueur at Christmas? So now we’ve developed our own. The Extra Special Blonde Chocolate is outstanding – it’s made with double cream, Caribbean rum, Madagascan vanilla and caramel. It’s Christmas in a glass.
Food from the heart We’re equally proud of our puddings. Our new Extra Special Raspberry and Dark Chocolate Nougat is made by a small family business in Italy, using a 95-year-old recipe. And our Classic Panettone comes from Italy too – it features a live dough culture, maintained since 1964 – what flavours!
Selected stores only, subject to availability. Delivery, collection, and carrier bag charges may apply. Minimum spend or minimum basket charge may apply; see Asda.com/minimumbasketcharge for details. Delivery and collection slots subject to availability. Photographs show serving suggestions. If you look under 25 and want to buy alcohol you will need to prove your age. Challenge 25. No I.D. No sale. You must be 18 or over to purchase alcohol.
96 | ASDA MAGAZINE | OCTOBER 2022
