ASD Interpack Ozel Sayısı 2014

Eurasia Packaging FAIR

Turkish Students Had Another Success

Turkish Packaging Export Project www.ambalaj.org.tr

PACKAGING WORLD

Year:28 Issue:154 Interpack Special Issue May 2014

Price: 25 TL

ack Interp ssue lI Specia

4

1 May 20

TURKISH Packaging Industry 2013 Report

12.UR-GE.026 numaralı Ambalaj Sanayi Uluslararası Rekabet Gücü Maksimizasyonu UR-GE Projesi T.C. Ekonomi Bakanlığı UR-GE Tebliği kapsamında yürütülmektedir.

Contents I N T E R PAC K S P E C I A L I S S U E M AY 2 0 1 4

06 About ASD 12 Message From The President We United Our Trainings into ASD Packaging Academy and Improved Our Competitions and Publications

46 Members Section

52 FOCUS

Turkish Packaging Industry 2013 Report

(Export Project Members)

62 Packaging Design 68 Packaging& Sustainability

Packaging is Necessary for Fighting Hunger

14 News The Biggest Annual Packaging Fair of Eurasia 004

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INTERPACK SPECIAL ISSUE MAY 2014

Some ExampleS Of Gold Award WINNERS

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Ambalaj Sanayicileri Derneği Adına İmtiyaz Sahibi /Owner:

Sadettin Korkut

Sorumlu Yazı İşleri Müdürü / Editor in Chief :

Aslıhan Arıkan

Yayına Hazırlayanlar/ Prepared for publication by:

Emre Erdoğan Melike Süzgün

Reklam Sorumlusu/ Advertisement:

Emre Erdoğan

Yayın Danışma Kurulu/ Advisory Board: Sadettin Korkut Asd-Chairman of Board Zeki Saribekİr Asd-Deputy Chairman of Board Serdar Başarir Asd-Board Accountant Cemal Ayla ASd-Board Member Zeki Levİ Asd-Board Member Oktay Duran Asd-Board Member Aydın Okay Esd-Chairman of Board Murat Özadam Asd-Board Member Hasan Tolunay ASD-Board Member Kazım Gamgam Asd-Board Member Mustafa Tacİr Asd-Board Member Cem Büyükcıngıl AMD-Chairman of Board Osman ACUN SEPA-Chairman of Board Sadi Beceren Masd-Chairman of Board Velit Günay Asdf-Advisor Tasarım/Design:

20 News

Haylaz Kedi Reklam Ajansı Cihannüma Mah. Barbaros Bulvarı Akdoğan Sok. No: 25 D :1 Beşiktaş / İstanbul Phone: 0212 258 58 28 www.haylazkedi.com.tr Şan Ofset Hamidiye Mah. Anadolu Cad. No: 50 Kağıthane/İstanbul Phone: 0212 289 24 24 Sertifika No/ Certificate No: 12049

Basıldığı yer/Published in:

The Best Packaging of Turkey were Chosen

Yayınlayan ve yönetim yeri: Publisher

Kalite Yönetim Sistemi TS EN ISO/IEC 17021 AB-0010-YS

Ambalaj Sanayicileri Derneği İktisadi İşletmesi Koşuyolu Katip Salih Sok. No: 13 Kadıköy / İstanbul Phone: 0216 545 49 48 Fax: 0216 545 49 47 asd@ambalaj.org.tr www.ambalaj.org.tr

Ebat/ Dimension :

20,5x29 cm Kağıt/ Paper: İç sayfalar/ Inside Pages: 60 gr/m2 lwc Kapak/ Cover Page : 135 gr /m2 parlak +parlak dispersiyon lak Yerel Süreli/ National Periodical Yayın türü/ Periodical type: MAY 2014 INTERPACK SPECIAL ISSUE Basıldığı tarih/ Publishing date:

30 News

Turkish Packaging Industry with 22 Years of Experience Established Packaging Academy

NİSAN/ April 2014

Bu dergideki yazıların içeriğinin sorumluluğu yazarına aittir.

Dergide yayınlanan reklamların içeriği ile teknik ve ticari öz niteliklerine ilişkin bilgilerin doğruluk ve gerçerliğinin sorumluluğu reklam veren kuruluşa aittir. Üç aylık, gayri siyasi, ulusal, Türkçe/ İngilizce sektörel yayındır.

ISSN: 1300-722X

MAY 2014 INTERPACK SPECIAL ISSUE

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About ASD

About Us 1992 - 2014; Serving the Turkish Packaging Industry for 22 years...

ASD – Packaging Manufacturers Association in Turkey which brings together important packaging manufacturers in Turkey was established in 1992 with the purposes of: • Fostering the growth of packaging industry; • Giving an identity to the sector, • Representing the sector in national and international arenas; • Establishing scientific, technical, and social cooperation and solidarity among members.

212 members of ASD – Packaging Manufacturers Association in Turkey from 203 companies as of April 2014 can be grouped according to the main packaging material as follows; • Paper: Bag, carrier bag, bag in kraft paper, wrapping paper etc.

• Cardboard: Box and printed box • Corrugated cardboard: Box • Glass: Bottle, jar and similar glassware • Metal: Can, aerosol can, barrel, closure, aluminium can, sheet and foil • Flexible packaging: OPP, BOPP and Cast PP films, PVC, PE and BOPET films, their laminations with paper and aluminium foil, metallized films, their printed forms, adhesive tapes, etc.

• Multilayered cardboard boxes for aseptic filling • Labels: All label product groups • Rigid plastic packaging: plastic bottle, closure, IBC, barrel, drum, vessel, demijohn, sheet, plastic box, etc.

• Woven (Rachel) bags and sacks, “big bag”s • Wooden box, case and pallets 006

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• Auxiliary materials: ink, lacquer and raw materials; roll cores, hoop, cushioning products • Packaging machines Thus, ASD – Packaging Manufacturers Association in Turkey has members that are active in every branch of the packaging sector in Turkey.

ASD has been performing effective tasks in the sector. We can group them under the following titles: PackagIng World and PackconvertIng This magazine that is published quarterly in Turkish and in English has an intensely professional content and is distributed to about 4.500 people including top executives and technical and administrative representatives of companies that produce and use packaging, public organisations related to packaging, people and organisations that carry out training and academic work. The magazine which includes both translations and original articles from domestic and foreign sources is delivered to certain addresses and distributed in related domestic and foreign exhibitions and similar places. The number of printed and delivered magazines can rise up to 7.000 at times when there are a high number of exhibitions.

Ambalaj Dünyası – The Packaging World includes sector news as well as technical subjects, environmental subjects, legislation, design and many other subjects from domestic and foreign sources. Anyone can subscribe for a price for the bulletin which is sent to ASD members and selected lists free of charge. Pack Converting Magazine

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has been published and distributed quaterly about 1000 number for packaging and packaging machine producers.

TurkIsh PackagIng Industry Catalogue This data bank which is issued in CD format contains all contact information, including internet information, and products of about 3.000 large, medium and smallsized packaging producers. In the CD, where it is possible to search for product and producer using key words, there is also the chance of viewing members’ websites even when off-line, that is, not connected to internet. Catalogue information includes the packaging companies in the member lists obtained from the Chambers of Commerce and Industry from all over Turkey, participants of packaging exhibitions and packagingrelated exhibitions in Turkey, members of associations working in the packaging sector, those who send us information about themselves through our website or because of any other relation, or those that we have found out coincidentally. These lists are being revised at intervals of 5 – 6 months either through telephone calls or using the notices of change that have been received during the year. This catalogue which can be obtained by mail order is sent free of charge to the foreign trade representatives abroad.

TurkIsh PackagIng Industry Report For the last five years, we have been publishing an annual report that includes information about the Turkish packaging sector obtained from various sources. This

report, which is prepared both in Turkish and in English, includes quantity and quality information about the products that have been produced in the Turkish packaging sector, some statistics, and names of certain producers.

General InformatIon servIce For the members who ask for information, domestic and foreign sources are being scanned and the information and research results obtained from these sources are first sent to the member who had asked for it and then to the other members through the bulletin. Besides our members, information requests of people who contact our association by telephone, electronic mail or other means are processed as soon as possible. These requests which are generally made for the producer of a certain product are answered using the lists from the Packaging Industry catalogue.

Besides producer enquiries, questions about technical and market information about packaging as well as about the applicable legislation are answered quickly using the existing sources and our experiences. Our efforts are primarily focused on requests from our members, but inquiries from other people and organisations are answered as well. Individual work that we think may be interesting for our members are consequently shared by our members. These services are free of charge. traInee placement organIzatIon University members who, after graduation, shall probably be employed in our sector or in organisations that serve our sector, are

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About ASD

helped to receive training in our member organisations in order to reinforce their theoretical information with practical experience. We are trying to build a bridge between the students who wish to receive training, the related unit in their school and the members who can employ trainees in order to achieve an effective employment.

The Crescent and Stars for PackagIng CompetItIon: The scope of the Crescent and Stars for Packaging Competition is the packaging made in Turkey, However, the packaging produced in production facilities of Turkish Packaging Manufacturers in other countries than Turkey, and which are introduced to the national and global markets will be accepted within this scope.

One of the major developments for Crescent and Stars for Packaging Competition last year is our cooperation protocol with Turkish Standards Institution.

By the means of this protocol, The Golden Packaging Competition of TSE and Crescent and Stars for Packaging Competition of ASD are combined.

With this competion it is aimed to create and strengthen the corporate identity of packaged goods produced in Turkey in international markets; to encourage the brand owners and packaging manufacturers and their packaged goods for practices and orijinal design which will provide them with competitive power in global markets; and additionaly encourage them step from follower position to leading positions.

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and Designers can attend the competition separately or jointly in following categories:

CompetItIon CategorIes • Beverages • Electronic and Electrical Applianes • Food • Packaging Materials • Home-AutomotiveOffice Appliances and Commodities • Packaging’s of Other Non Food Products

• Industrial and Transport Packaging • Health and Beauty Product • Point of Sales Presentation and Protection Articles • Pharmaceutical and Medical Products • Flexible Packaging • Graphical Design

Please visit www.ambalajyarismasi.com for more information and competion results InternatIonal PackagIng FaIr Eurasia Packaging Istanbul-International Packaging Exhibition that is held every year by the Turkish Packaging Manufacturers Association in cooperation with Reed TÜYAP is one of our important activities.

The exhibition that shall be held for the 19th time in 2013 has grown about 30 times since the first year. While increasing number of companies attending the exhibition has led to the enlargement of the exhibition area; there are improvements in the exhibition qualities.

The exhibition that is the fourth in size in Europe and the top among the exhibitions that are held every year in Europe, is the main platform that reflects the most current and comprehensive situation of the Turkish Packaging Industry. We have been working to improve in a sustainable

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manner the size that the sector exhibition has reached as well as the reputation that the exhibition has gained in global markets.

Special discounts are applicable for ASD – members who participate in the exhibition.

PackagIng e-learnIng program We have a training program in cooperation with Institute of Packaging (IoP - UK) in order to fill the gap in specialised packaging training. This internet-based program which is provided in English has a 120-hour module for a diploma and a 60-hour module for a certificate. According to an agreement, it is possible for Turkish students to attend this program which is provided from the UK-based website for prices that are about 60% of those applicable in the UK when registration is made through ASD. E-students who complete this training program in the form of lifelong training are getting prepared for the technical aspects of higher positions in industries that produce or use packaging or any position where they can take packaging related responsibility in a company included in the distribution chain.

Successful completion of training means the opportunity to attend M.S. degree programs in the Department of Packaging Technology in Loughborough and Brunel Universities. Diploma exam of the training that will take place over the internet shall be performed by accredited experts in Turkey. Turkish version of the program is in progress. General translation of the 600-page training book is complete and currently the website is being translated.

UnIversIty – Industry cooperatIon Cooperation is being established with universities in Turkey that give training and carry out academic work in packaging area.

In the researches that we made about the work done in Turkey in this field, we found that there are 103 different courses given in 12 departments of 41 universities. We share information that universities may need about the subject of packaging. Time to time, we try to contribute with conferences, panels, workshops and operation tours. We plan to expand this work, which in the past period was carried out mostly at local level, to an increasingly wider geography.

ASD PACKAGING ACADEMY We are organising seminars on several subjects in order to increase and develop the vocational knowledge and competencies of our members. We are holding these seminars in our hall in the general Packaging Industry building or in other venues depending on the number of participants. Some of these seminars are as follows: Some of these trainings and seminars are as follow; Basic Plastic Materials Trainings, Glass Packaging Trainings, Carton Packaging Trainings, Flexible Packaging Trainings, Printing Techniques Basic Trainings, Flexo Printing Tecniques Trainings, Packaging and Food Safety Trainings, Packaging Waste and Enviroment Legislation, Packaging Design and Intellectual Property Rights, Packaging and EU Legislation Training, GMP Manufacturing Trainings, Hygiene of Packaging Trainings.

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About ASD

PackagIng LIterature LIbrary We are building a specialised library to have sources about packaging-related matters. As a result of our work that lasted about 3 years, we gathered 900 books with professional and economic content, more than 1.000 company catalogues/brochures, about 400 promotional CD’s, 200 articles and 2000 magazines. These are enhanced every month by about 100 regular and non-regular publications. In order to make the sources more easily accessible, we are renewing our catalogue and classification. Our Packaging Literature library is open free of charge within working hours to everyone who wants to carry out research or professional study about packaging. Our aim is to transfer this collection to cyber environment to make it accessible 7/24.

GOVERNMENT RelatIons: We are getting involved in programs organised by Ministries in order to have our industry be informed quickly and effectively as part of the harmonisation work that is carried out parallel with the EU legislation.

We are sharing with our members the information that we obtain from these programs. We are also trying to answer our members’ requests about legal processes and practices with the help of related authorities InternatIonal RelatIons: We are getting membership for international organisations that are suitable for our association and mission in order to be active both in the framework of our efforts to establish and develop an institutional identity for our sector and in the matters at the global scale. Being an active member of l WPO - World Packaging Organization l IAPRI - International Association of 010

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Packaging Research Institutes l APF - Asian Packaging Federation l The Editor in Chief of our Packaging World magazines has Pack Converting have become member of IPPO – International Packaging Press Organization. l Since the field of activity of the SPE – Society of Plastic Engineers involving the vocational education and researches in plastic industry includes a major part of our packaging industry, we are helping this American-based professional organisation to establish itself in Turkey.

ASD - WEB sIte: www.ambalaj.org.tr is the name of our website which has been active since 2001.

This website allows the promotion of members at international level. Members may have an e-mail address and web promotion opportunity upon request.

There about nearly 1.000 visitors to our website everyday. This number becomes 3.000 at times when there are exhibitions or packaging regulations or similar occasions.

PackagIng DesIgn NatIonal Student CompetItIon: ASD works in cooperation with Reed TÜYAP to organise Packaging Design National Student Competition. This national competition which is repeated every year to give monetary awards aims to encourage Turkish students who get design education to develop packaging design projects, to increase the interest for packaging sector among designers and designer candidates, to lay the foundation of an interface between industry and designers, to increase the sensitivity for the development of programs that will result in universityindustry cooperation, full-time employment,

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Fleksİbıl/kağıt esaslı/metal/plastİk ambalaj ve etİket üretİm, İşlem, baskı teknİklerİ

Board of DIrectors Position in the association Name Surname Chairman of Board Sadettin Korkut Deputy Chairman of Board Zeki Sarıbekir Board Accountant Serdar Başarır Board Member Zeki Levi Board Member Oktay Duran Board Member Aydın Okay Board Member Cemal Ayla Board Member Murat Özadam Board Member Hasan Tolunay Board Member Kazım Gamgam Board Member Mustafa Tacir

hardware donations, supply of research funds and experience exchange. And the ultimate objective is to develop a packaging industry that will contribute to the locally produced merchandises find a place in domestic and foreign markets; and to gain competitive power through the added value achieved by original and correct packaging applications.

WorldStar Student: The 2012 projects which won the first three places at the WorldStar Student, an international student packaging design competition organized by the World Packaging Organization (WPO) every year, were all designed by Turkish students.

In 2013, Turkish Students also won two Worldstar Student Awards. All winner students of the national competition are encouraged to participate in “WorldStar Student” competition organized by detailed information can be obtained from asd@ambalaj.org.tr Board Members: ASD Board consists of members who are professionals or employer managers in the leading companies of its manufacturing branches. As a natural result of the wide activity area of ASD, Board Members, besides

performing their duties in ASD, occupy managing positions in associations that are related to different professional groups of packaging industry. Therefore it is possible to achieve a homogeneous cooperation and consensus in general matters.

PrerequIsItes for AssocIatIon MembershIp: The main prerequisite for membership is that the applicant must meet the requirements listed in the law of associations and must be the owner or the legal representative in managing position of a company that has packaging related operations. Maximum two managers from a company can be accepted for association membership. It is also possible to become a member of the association in the form of juristic personality. Juristic personality memberships are even encouraged. Members can obtain our publications and the above mentioned services either free of charge or for a very low price. They have priorities in attending the training programs and pay discounted prices for announcements, exhibitions and other events. They can have their web pages published free of charge in the first two editions of the Turkish Packaging Industry Catalogue.

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Message From The President

Sadettin Korkut President of ASD

We United Our Trainings into ASD Packaging Academy and Improved Our Competitions and Publications Dear Members and Colleagues,

W

e united our Lifelong Trainings and founded the ASD Packaging Academy in 2014. With this Academy, we are hoping to serve the Turkish Packaging Industry with our 22 years of knowledge and experience and with the professionals who are actively working in the industry. The trainings, which can be attended by all members of the associations operating in our industry, are about Flexible Packaging Materials, Printing Techniques, Good Manufacturing and Hygiene Principles, and Packaging and Food Safety among many others. We expect the support with regards to the special trainings with technical content which we are unable to access through other channels. We share the pride and excitement of the foundation of the Packaging Academy with you.

In addition to the professional trainings which are always a top priority for us, we started to offer a lifelong ASD & TÜYAP Educational Scholarship to our students who won the first three places in the Packaging Design National Student Competition in order to encourage design students to work in the packaging design area and to contribute to our sector. We are hoping to contribute to the success of our country which won the top three awards in the international competitions in the last two years and to help it make this success permanent.

We helped our young brothers and sisters who won two of the top three places at the WorldStar Student 2013 which they participated after winning the first three awards at the Packaging Design National Student Competition organized with

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the cooperation of our Association and Reed TÜYAP and which was sponsored by Eurasia Packaging Istanbul Fair to attend to the awards ceremony held at the Polythecnic Institute & State University in Virginia, USA in March. We would like to congratulate our students who shone out in a large group of participants and achieved a great success, and the teachers who trained them. Our students continue to prove the high level of quality our country has reached in Packaging Design.

The application process for the 2014 Student Competition has started. Applications for the competition which will be held for the 10th time this year will be accepted until July.

The 20th Eurasia Packaging İstanbul Fair which is organized through ASD and Reed TÜYAP Fuarcılık A.Ş. and with the valuable support from sector associations such as AMD, ESD, KASAD, MASD, OMÜD and SEPA, and which we believe that contributes significantly to the improvement of our Packaging Industry in domestic and international markets will be held between 18 and 21 September 2014. The fair, which is an unmistakable demonstration of the unity and solidarity in our sector, and our industry will continue to grow in 2014 with the support. We will boost our international success and continue to be one of the developing industries in the greater area of Eurasia with a high export potential and sustainable development capacity.

The export capacity of our Packaging Industry is developing with every passing year. Our export in 2013 increased by 9% in quantity, and 17% in

value, reaching 1.4 million tons and USD 3.63 billion. When we analyze the total amount with respect to the type of packaging, we see that 70% of it consisted of plastic packaging which was followed by 19% paper/cardboard packaging.

Germany, Iraq and UK were the countries we exported packaging most. Our packaging import, on the other hand, increased by 22% in quantity and 27% in value in comparison to the previous year. We imported 1.6 million tons of packaging which was USD 3.7 Billion in value. Most of this import consisted of byproducts. 47% of the import was plastic packaging whereas 44% was paper/cardboard packaging. Germany, China and USA were the first three countries we imported packaging from.

We estimate that the export will maintain its growth trend in 2014 too. The export unit price of our Packaging Industry which we calculated to be 2.67 USD/kg and our value added export increases every year.

We believe that projects aimed at increasing the effectiveness of our Packaging Industry in both domestic and foreign markets with value added products is very important. In this context, our Association which makes every effort for the development of our industry considers the Crescent &Stars for Packaging Competition to be of top priority. We will organize this Competition for the 5th time in 2014. The interest in this competition, which received 203 applications last year, is increasing every year. We would like to remind that we are expecting the participation and support to the which continues to accept applications until the end of April.

All products that win awards at the Crescent &Stars for Packaging Competition (including Competency Award) will be able to participate in the WordStar competition organized by the World Packaging Organization (WPO) and to AsiaStar which is organized by Asia Packaging Federation (APF). In 2013, we attended to the meetings of APF which we are a member of its Executive

Board, and to AsiaStar Jury Meeting, Exhibition and Awards Ceremony. We performed very fruitful activities with delegates from Bangladesh, China, Indonesia, India, Japan, Korea, Singapore, Sri Lanka, Thailand and Vietnam. We believe that this cooperation in Asia will benefit our industry considerably. Please contact our Association for more information about these meetings.

We published the “Hygiene Principles and Good Practices Guide for Companies That Produce Materials and Articles Intended to Come into Contact with Food”, which was prepared by the experts in our Association with the guidance from Republic of Turkey Ministry of Food, Agriculture and Livestock. This guide was prepared in order to help all companies that produce materials and articles which are intended to come into contact with food, mainly the packaging manufacturers. Raising the awareness of our manufacturers in this respect, and making our industrial organizations become more competent both in compliance with the legislation and meeting the needs of the consumer are of vital importance for us.

The Hygiene Guide aims to offer guidance to companies in our industry and all suppliers that are included in the process by ensuring that Food Safety and Hygiene principles are taken into consideration during all stages (from taking delivery of the raw material and Packaging production, storage, and transportation) and that the process progresses within the scope of Good Manufacturing Practices. You can find this guide as a pdf file or an e-magazine on our website.

We hope that you will find this guide very useful, which was prepared by taking into consideration the views of many representatives and all relevant guides and standards, and thank those who contributed to its preparation very much.”

I wish the best for everyone.

Kind Regards,

Sadettin Korkut

President ASD Turkish Packaging Manufacturers Association

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News

The Biggest Annual

Packaging Fair of Eurasia

Region was held in Istanbul on 12-15 September 2013

E

urasia Packaging 2013 İstanbul - 19. International Packaging Industry Fair was held on 12 - 15 September 2013 in TÜYAP Exhibition and Congress Centre by ASD Packaging Manufacturers Association in cooperation with Reed TÜYAP and with the support of AMD Packaging Machinery Manufacturers Association, ESD Label Manufacturers Association,

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KASAD Carton Packaging Manufacturers Association, MASD Metal Packaging Manufacturers Association, OMÜD Corrugated Cardboard Manufacturers Association and SEPA Rigid Plastic Packaging Manufacturers Association.

Packaging machinery equipped with state-of-theart technology for higher competitive power, packaging solutions for food and beverage

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sector, functional and ecofriendly packaging materials, original packaging that influences purchasing decisions in cosmetics, all innovations in pharmaceutical packaging, all kinds of products for labels, bar codes, products and systems, packaging solutions for storage and transportation and all kinds of industrial packaging were presented to the visitors of Eurasia Packaging İstanbul Fair.

About 45 thousands Visitors in Eurasia Packaging Fair This Year.

Eurasia Packaging İstanbul Fair which gathers all product groups under a single roof with a finger on sector’s pulse was opened this year on a closed area of 98.000 m2 with 1217 companies and company agencies. Among them were 85 foreign companies from 41 countries. The fair was visited by about 50 thousand people.

Great interest from North Africa, Middle East and the Balkans, apart from Turkey…

The fair, which had hosted more than 3800 foreign visitors, was the focus of interest this year as well. Eurasia Packaging İstanbul Fair becomes more and more international every year.

The fair attracted much

interest especially from North Africa, Middle East, Caucasus and the Balkans. With participations from Germany, England, USA, France, Italy, Greece, China, Korea, Taiwan, Japan and Iran in all product groups, the fair demonstrated an outstanding international identity. Professional purchasing teams with purchasing authorisation from Germany, Albania, Austria, Azerbaijan, Belgium, UAE, Bosnia Herzegovina, Bulgaria, France, Georgia, Iraq, England, Iran Kazakhstan, Kosovo, Macedonia, Egypt, Croatia, Romania, Russian Federation, Serbia, Tunisia, Ukraine, Jordan and Greece were hosted.

There were Many Important Activities in Eurasia Packaging Fair 9th Packaging Design

National Student Competition 2013 Award Ceremony Award Ceremony of the Packaging Design National Student Competition 2013 organised for the ninth time this year by ASD and Reed TÜYAP was held on 12 September in the Opening Ceremony of Eurasia Packaging Istanbul 2013.

In the competition Nur Nagihan Tuna and Mert Kulaksız from Middle East Technical University Industrial Products Design Department won the first place by “Tohum”; Nazlı Gökçe Terzioğlu from Middle East Technical University Industrial Products Design Department was the first runner up with “Cuttie-A Special Gift” project and Can Cellek from Yaşar University Graphic Design Department was the second runner up with “Evil Energy Drink” project.

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Award Ceremony also included 9 students who had honourable mention awards and who received certificates. In the competition the winner was given 2.500 TL, the first runner up 1.500 TL and the second runner up 1.000 TL and there were 9 mentions for 300 TL and for more details please send e-mail to ASD using the address asd@ambalaj.org.tr.

This competition is recognised by WPO (World Packaging Organisation) and those who won awards in this competition will be entitled to participate in the international competitions to be organised by WPO. Panel on the Effect of Successful Packaging Design on Brand Identity and Sales In the panel which was organised on the first day of the fair, our famous designers who work in Packaging Design 016

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area and who have completed many projects as well as some of the brand representatives in the sector gave information about the effects of packaging on brand identity and sales.

The panel was attended by experts including Nejat Çiftçi - Marketing Manager / Mey İçki, Donet Habib - Consultant / Sunar Gup - Elita Gıda, Dr. Oya Akman - Industrial Products Designer / Oya Design, Musa Çelik - Creative Director / Tasarist and Gamze Güven Creative Director / Tasarım Üssü.

Sustainable Food Packaging Seminar In the fair, Gordon ROBERTSON, Food, Packaging and Environment Professor from Queensland University Australia presented “A Seminar on Sustainable Packaging in Food Sector”.

The seminar which attracted attention of companies from both food and packaging

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sectors also hosted Süleyman Demirel University Food Engineering Department Instructor Prof. Dr. Atıf Can Seydim, Ministry of Environment and City Planning Municipality and Packaging Waste Management Branch Environmental Engineer Aylin Alat Çiçek and Packaging Manufacturers Association Research & Scientific Matters Expert Melike Demirci Süzgün.

Eurasia Packaging İstanbul Fair, which is an exemplary fair that best exhibits Turkey’s regional advantage and development as a rising value between Eurasia geography and Europe, will continue to be the biggest fair in Europe in the sector. Properly demonstrating the technology, capacity and manpower potential of Turkish Packaging Sector, the Fair is an indicator of the fact that our country is quickly progressing towards becoming the Packaging Centre in Eurasia.

News

Eurasia Packaging Fair prepares for

20th Anniversary Event

T

he 20th Eurasia Packaging Fair is preparing for a record breaking event to mark its anniversary event, with the new Print Packaging Technology section leading to a substantial boost in interest from both exhibitors and visitors, both within Turkey and across the world.

With over 1,200 companies from more than 40 countries exhibiting in Tüyap Fair Convention and Congress Center, Istanbul from the 18th - 21st September, the event will once again be the biggest annual packaging fair in Eurasia.

Berkan Öner, Project Group Director of Eurasia Packaging Fair said “We are really pleased

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with how the event is shaping up for this year.

Our new Print Packaging Technology has been very well received, and the show overall is 75% full with exhibitors coming from Turkey and around the world. As well as wanting to meet the key manufacturers who already attend the show, our visitors have been expressing the desire to meet different international exhibitors with print machinery and packaging products from Algeria, Azerbaijan,

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Georgia, Germany, Iran, Iraq, Italy, Macedonia, the Middle East, Russia, Taiwan and Ukraine being in particularly high demand.

We have seen great support from ASD, the packaging manufacturers association in Turkey, as well as from AMD, ESD, KASAD, MASD, OMÜD and SEPA, which will once again help us to have a cutting edge professional education programme”.

Professional hosted buyer groups are being organised from all over

Europe, Asia and Africa, utilising the many international offices of both Reed Exhibitions and Tüyap Fairs Group, in conjunction with local chambers of commerce. Potential hosted buyers from all over the world, and particularly Algeria, Azerbaijan, Bangladesh, Belarus, Bosnia Herzegovina, Bulgaria, China, Croatia, Georgia, Greece, India, Indonesia, Iran, Iraq, Jordan, Kenya, Kosovo, Macedonia, Malaysia, Morocco, Nigeria, Palestine, Romania, Russia, Serbia, Sri Lanka, South Africa, Sudan, Tunisia, Turkmenistan, Ukraine and Uzbekistan should express their interest at www.packagingfair.com or visit the team at their stand Hall EN.1 / /04 at Interpack in Dusseldorf.

For additional information, please contact Laurence Young, Hamilton Filmer.

Email: theteam@hamiltonfilmer.com Eurasia Packaging Fair is the leading exhibition for the packaging industry in Turkey and the wider Eurasian region. Eurasia Packaging Fair, the 20th International Packaging Industry Fair will be colocated with Istanbul FoodTech, the 9th International

Food and Beverage Technologies, Food Safety, Additives and Ingredients, Cooling, Ventilation, Storage Systems and Logisitics Fair.

Eurasia Packaging Fair and Istanbul Food-Tech are organised by Reed Tüyap, the joint venture between

Reed Exhibitions and Tüyap Fairs Group. Reed Exhibitions are the World’s largest exhibition organizer, with over 500 events located in 41 countries.

Tüyap Fairs Group is Turkey and Eurasia’s largest fair company, organising 110 exhibitions annually, and

run 5 exhibition centers across the country. The two companies have a combined fair participation of 9 million professionals, creating business communities across the world, and have numerous shows that specialise in the packaging industry.

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The Results of the Crescent and Stars of Packaging 2013 Competition were announced

The Best Packaging of Turkey were Chosen The Results were announced for the Crescent and Stars of Packaging Competition which is the only Internationally Recognised Packaging Design Competition in Turkey

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wards for the Crescent and Stars of Packaging Competition 2013 organised by ASD Turkish Packaging Manufacturers Association were delivered in a magnificent ceremony on 2 September 2013 in Four Seasons Hotel in İstanbul. The Award

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Ceremony was held in a program for 500 invitees hosted by (Ms) Ceylan Saner and enhanced with (Ms) Ziynet Sali concert.

12 Gold, 16 Silver, 16 Bronze and 52 Competency Awards were presented to the representatives of winners. This year among the Gold Awards

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given in the Crescent and Stars of Packaging Competition was included the Gold Packaging Awards in cooperation with TSE Turkish Standard Institute.

The Jury selected 3 “Gold Packaging Awards” among the Gold Awards given for the competition categories.

Some ExampleS Of Gold Award WINNERS

Products in the competition were categorised as Beverages; Electronic and Electrical Household Appliances; Food, Health and Cosmetic Products; HouseAutomotive-Office Appliances; Equipment and Disposables; Other Non-Food Product Packaging; Pharmaceuticals; Industrial and Transportation Packaging; Packaging Materials; Exposition, Presentation and Storage Products at Points of Sales; Flexible Packaging and Graphic Design.

Jury members unanimously selected 96 packages that were entitled to receive “Competency 2013” award in the first phase; and reassessed the “Competency 2013” awarded packages in the second phase to determine the products

that will receive Gold, Silver and Bronze awards within each category.

The primary aim of the Crescent and Stars of Packaging Competition is to develop packaging that will make a difference in national and export markets and to emphasise the importance of packaging design and exclusiveness.

All producers, designers and brand owners of packaged products who have been granted a minimum of Competency 2013 award in the Crescent and Stars of Packaging Competition may also join the WorldStar competition which is organised every year by the WPOWorld Packaging Organization, of which ASD is a member.

The subject of the Crescent and Stars of Packaging Competition, which will be organized for the Turkish Packaging Manufacturers Association-ASD, is the packaging mainly manufactured in Turkey. The competition is also open to packaging products manufactured and launched by Turkish companies abroad. For more information visit www.ambalajyarismasi.com

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Beverages

Following is a list of products which were granted awards in the Competition in order of category.

Gold Award: l “Family of Nazen Liqueur”, Brandmark - BM İletisim Tasarım ve Danışmanlık Hizmetleri Ltd. Şti.

Silver Awards: l “Cappy & Fuse Tea Glass Bottle”, Coca-Cola İçecek Satış ve Dağıtım A.Ş. l “Fresa Sparkling Naturel

Mineral Water”, Anadolu Cam Sanayii A.Ş. l “Lipton Soft Cashmire Metal Tea Box Packaging & Storage”, Masaş Metal Ambalaj San. ve Tic. A.Ş.

Bronze Awards: l “Dimes Premium Fruit Juice Bottle”, Anadolu Cam Sanayii A. Ş. l “7 Miller Bottles, Metal Packaging with Handle & Ice

Bucket”, Masaş Metal Ambalaj San. ve Tic. A.Ş.

Competency Awards: l “Burn Happiness Package 6x250 Ml”, Coca-Cola Icecek Satış ve Dağıtım A.Ş. l “Ceysu water Bottle”, Anadolu Cam Sanayii A. Ş. l “Happiness Theme 4x250 Ml Holder”, Coca-Cola Icecek Satış ve Dağıtım A.Ş.

FOOD Gold Awards: l “Asin Farm Olive Oil Packaging”, Tasarım Üssü Ltd. Şti. l “Milo Chocolatte Coated Biscuit Cup”, Paccor Turkey Ambalaj San. A.Ş. l “Yudum Special Edition Extra Virgin Olive Oil”, Yudum Gıda San. ve Tic. A.Ş.

Silver Awards: l “Dogadan Plus Sugar Free Herbal Candies”, Doğadan Gıda Urunleri San. ve Pazarlama A.Ş. l “Ekici 4x250g Kashkaval Cheese”, Ekiciler Süt Gıda Tar. Hayv. San. ve Tic. A.Ş.

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l “Kahve Dunyası 250 Gr. Coffea Can”, Sarten Ambalaj Sanayi ve Ticaret A. Ş. l “Fresh Box - Bread Box”, Olmuksan International Paper Ambalaj San. ve Tic. A.Ş.

Bronze Award: l “Bursa Castle gift Box”, İlka Şekerleme Mam. ve Gıda San. Ltd. Şti.

Competency Awards: l “1 Lt. Ulker Golf Royal Tel Kadayıflı Icecream Package”, Üstün Plastik Ambalaj San. ve Tic. A.Ş. l “2013 First Harvest”, Tariş Zeytin A.Ş.

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l “3 Lt. Oil Bottle with Handle”, Yonca Gıda Sanayi İşletmeleri İç ve Dış Tic. A.Ş. l “Re-Closable Pelit Confectionery Bag”, Papirus Kağıt San. ve Tic. A.Ş. l “Balgo Honey Spoon”, Dervolit Metal Plastik San. Tic. Ltd. Şti. l “Side Wall Panelling 5 Liters”, Sarten Ambalaj Sanayi ve Ticaret A. Ş. l “Burcu Jam Products 700 gr.”, Burcu Gıda Konservecilik ve Salça San. A. Ş. l “Bursa Castle Tin Box”, İlka Şekerleme Mam. ve Gıda San. Ltd. Şti.

News

FOOD

Following is a list of products which were granted awards in the Competition in order of category. l “Feast Aegean Fish Dishes (Frozen Foods)”, Özgörkey Gıda Ürünleri San. ve Tic. A.Ş. l “Feast Mixed Vegetables Series (Frozen Foods)”, Özgörkey Gıda Ürünleri San. ve Tic. A.Ş. l “Wicker Viewed Cylindrical Metal Box For Dried Apricot”, Kontensan Konya Teneke Kutu Ambalaj ve

Makine San. ve Tic. A.Ş. l “Lokman Traditional Jam Series”, Mnd İnş. Teks. Elek.

Gıda ve Hayv. San. Tic. Ltd. Şti. l “Ø210*240 Locked Cake Food Packaging”, Özge Plastik Ambalaj San. A.Ş. l “Pınar Delight Soudjouk”, Pınar Entegre Et ve Un San. A. Ş. l “Pınar Gurme Soudjouk”, Pınar Entegre Et ve Un San. A. Ş.

l “Naturel Sesame Paste & Grape Molasses”, Merter Helva San. ve Tic. A.Ş. l “Chubby Cup”, Paccor Turkey Ambalaj San. A.Ş. l “Kristal Olive Oil Bottle”, Anadolu Cam Sanayii A. Ş. l “Suzan & Haluk Dincer Olive Oil Bottle”, Anadolu Cam Sanayii A. Ş.

House-AutomobIle-OffIce ApplIances, Equipment and Disposables Gold Awards: l “Korkmaz Mevlevi Tea Set”, Orhan Irmak Tasarım San. ve Tic. Ltd. Şti. l “Wood & Wood Anti Aging Wood Varnish Water Based”, Demi Matt” Polisan Boya San. ve Tic. A.Ş.

Silver Award: l “300 Ml Air Freshener

Shaped Aerosol Can”, Sarten Ambalaj Sanayi ve Ticaret A. Ş.

Bronze Award: l “Elegans Extra Semi Matt”, Polisan Boya San. ve Tic. A.Ş.

Competency Awards: l “Bingo Dynamic Dishwashing Tablets”, Tasarist

l “Bivy Liquid Laundry Detergent”, Petek Plastik A.Ş. l “Built-in Reservoir Control Panel Box”, Dentaş Ambalaj ve Kağıt San. A.Ş. l “Limited Edition Selpak Facial Tissue Christmas Collection”, İpek Kağıt San. ve Tic. A.Ş.

Other Non-Food Product Packaging Competency Awards: l “750 cc Pet Bottle”, Eczacıbaşı Girişim Pazarlama Tüketim Ürünleri San. Tic. A. Ş.

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l “Bingo Soft Concantrated Lovely 2500cc”, Hayat Kimya San. A.Ş.

News

Following is a list of products which were granted awards in the Competition in order of category.

Health and Cosmetic Products Bronze Award: l “Ranger @Ocean Eau de Toilette For Men”, Rebul Kozmetik Pazarlama San. ve Tic. Ltd. Şti.

Competency Awards: l “Activex Liquid Soap Series”, DesignVENA l “Molped Daily Care Pantyliners”, Hayat Kimya San. A.Ş.

Pharmaceuticals Gold Award: l “Bioxet Hair Reducing Face Cream”, Akademi Matbaacılık İletişim Hizm. San. ve Tic. Ltd. Şti.

Silver Award: l “Bioxsine Anti-Hair Loss Herbal Formula Serum”, Akademi Matbaacılık İletişim Hizm. San. ve Tic. Ltd. Şti.

Bronze Award: l “Medibox”, Mondi Tire Kutsan Kağıt ve Ambalaj San. A.Ş.

Silver Award: l “Bioxsine Anti-Hair Loss Herbal Formula Serum”, Akademi Matbaacılık İletişim Hizm. San. ve Tic. Ltd. Şti.

Bronze Award: l “Medibox”, Mondi Tire Kutsan Kağıt ve Ambalaj San. A.Ş.

Packaging Materials Gold Award: l “Bioxet Hair Reducing Face Cream”, Akademi Matbaacılık İletişim Hizm. San. ve Tic. Ltd. Şti.

Packaging Materials Gold Award: l “Duosmart Cap”, Paccor Turkey Ambalaj San. A.Ş.

Silver Award: l “Printed Round Plastic Food Container”, Orego

Ambalaj San. ve Tic. A.Ş.

Bronze Award: l “Pet 5 Lt. Ekopet Packaging”, Oba Plastik Kimya ve Gıda San. Tic. Ltd. Şti

Competency Awards: l “Eco Friendly Shopping Bags”, Netpak Ambalaj San. Tic. Ltd. Şti. l “Pet 5 Lt. Self Handle Packaging”, Oba Plastik Kimya ve Gıda San. Tic. Ltd. Şti.

Exposition, Presentation and Storage Products at Points of Sale Gold Award: l “Freash Bread Box Stand”, Olmuksan İnternational Paper Ambalaj San. ve Tic. A.Ş.

Silver Award: l “Binboa Limited Edition”, Tasarım Üssü Ltd. Şti.

Bronze Awards: l “Pomegranate Type Box”, Eti Gıda San. ve Tic. A.Ş. l “Paşabahçe Set Packaging With Handle (1 Carafe & 1 026

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Glass)”, Camiş Ambalaj Sanayi A.Ş. l “Estate Selection Extra Virgin Olive Oil 500 Ml”, Nar Doğal Ürünler Turizm Tic. ve San. A.Ş.

Competency Awards: l “Alpella 3Gen Wafer Box”, Northstar Innovation Endüstriyel Yatırımlar ve Danışmanlık l “Efes Pilsen 4 Pcs Bottle Packaging with Handle”, Camiş Ambalaj Sanayi A.Ş.

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l “Happy Moments Display”, Alda İnşaat Gıda ve Turizm Tic. Ltd. Şti. l “Twin Box”, Eti Gıda San. ve Tic. A.Ş. l “Hooked Box for Stick Products”, Northstar Innovation Endüstriyel Yatırımlar ve Danışmanlık A.Ş. l “Canguroo Display Box”, Görsel Plastik Ambalaj San. ve Tic. A. Ş.

News

Following is a list of products which were granted awards in the Competition in order of category.

Flexible Packaging Gold Award: l “Elif Promotional Mixed Nuts Stand-Up Pouch Product Packaging”, Elif Plastik Ambalaj San. ve Tic. A.Ş.

Silver Award: l “Functionel Travel Carrier Bag”, Korozo Ambalaj San. ve Tic. A.Ş.

Bronze Award: l “Valve Pouches”, Korozo Ambalaj San. ve Tic. A.Ş.

Competency Awards: l “DryFood Package”, Beğendik Mağaza İşl. Tic. San. A.Ş. l “Easy Pour”, Naksan Plastik ve Enerji San. ve Tic. A.Ş

Graphic Design Gold Award: l “Pınar Yaşam Pınarım Season Concept Glass Bottle Collection”, Pınar Su San. ve Tic. A.Ş.

Silver Awards: l “Efes Malt Beer Packaging”, Tasarım Üssü Ltd. Şti. l “Efes Pilsen Draft Beer”, Tasarım Üssü Ltd. Şti. l “Feast Vegetables & Potatoes (Frozen Food)”, Özgörkey Gıda Ürünleri San. ve Tic. A.Ş.

Bronze Awards: l “Peyman Dorleo Family”Graphn

l “Tariş Fig Union Naturel Dried Fig Doypack”, İdeart Reklamcılık Tanıtım ve Organizasyon Hiz. San. Tic. Ltd. Şti.

Competency Awards: l “Eti Crax Cracker / With Pepper-Thyme”, Brandmark – BM İletişim Tasarım ve Danışmanlık Hizmetleri Ltd. Şti. l “Familia Toilet Paper”, Hayat Kimya San. A.Ş. l “Kaanlar World Cheese Series”, Paristanbul Tasarım ve Tanıtım Hizm. Ltd. Şti l “Kaanlar Regional Cheese Series”, Paristanbul Tasarım ve

Tanıtım Hizm. Ltd. Şti. l “Maksimum Şey Condom”, Banat Fırça ve Plastik San. A.Ş. l “Milka & Bonibon Chocolate”, Orhan Irmak Tasarım San. ve Tic. Ltd. Şti. l “Ode Membran”, Ode Yalıtım San. Tic. A.Ş. l “Ode Starflex”, Ode Yalıtım San. Tic. A.Ş. l “New Year Special Edition Packages for Patos Critos and Patos Rolls”, Orhan Irmak Tasarım San. ve Tic. Ltd. l “Test Matic Laundry Powder”, Tasarist

Industrial and Transportation Packaging Gold Award: l “5,5 Lt. Algida Icecream Package”, Üstün Plastik Ambalaj San. ve Tic. A.Ş.

Silver Award: l “20 Liter Oil Packaging”, Özler Plastik San. ve Tic. A.Ş.

Bronze Awards: l “Denizati Plastic Industrial Oil Contanier For 4 Liters”, Sarten

Ambalaj Sanayi ve Ticaret A. Ş. l “Pallet Box”, Mondi Tire Kutsan Kağıt ve Ambalaj San. A.Ş. l “Tinplate Coil Overseas Shipment Packaging”, Ereğli Demir ve Çelik Fabrikaları T. A. Ş.

Competency Awards: l “Denizatı Plastic Industrial Oil Contanier For 1 Liters”, Sarten Ambalaj Sanayi ve Ticaret A. Ş. l “Koçak Plastic Industrial Oil

Contanier For 4 Liters”, Sarten Ambalaj Sanayi ve Ticaret A. Ş.

Gold Packaging Awards l “Duosmart Cap”, Paccor Turkey Ambalaj San. A.Ş. l “Family of Nazen Liqueur”, Brandmark - BM İletişim Tasarım ve Danışmanlık Hizmetleri Ltd. Şti. l “Yudum Special Edition Extra Virgin Olive Oil”, Yudum Gıda San. ve Tic. A.Ş.

Please contact competition secretariat in order to obtain detailed information about the Crescent and Stars of Packaging Competition winners and to ask for high resolution images.

The Crescent and Stars of Packaging Competition Secretariat Katip Salih Sokak No 13, Koşuyolu-Kadıköy /İSTANBUL Tel : 0216 - 545 49 48 Ext. 117 ; Fax : 0216 - 545 49 47 e-mail: sekreterya@ambalajayyildizlari.com www.ambalajyarismasi.com

The Crescent and Stars of Packaging 2013 Competition Award Ceremony was organised with the valuable contributions of the companies listed below; Gold Sponsor: Sarten Ambalaj Sanayi ve Ticaret A.Ş.

Silver Sponsor: NorthStar Innovation A.Ş (a Yıldız Holding subsidiary)

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Bronze Sponsor: Petek Plastik Sanayi ve Ticaret A.Ş.

Collar Card Sponsor: Tasarist

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Press Sponsors: RetailNews, Ambalaj Bülteni – the Packaging Bulletin, PackConverting, Ambalaj Dünyası – Packaging World

News

Turkish Packaging Industry with 22 Years of Experience Established

Packaging Academy A ll training activities of Turkish Packaging Manufacturer Association (ASD) will be organised within the Packaging Academy so that the training needs of the Packaging Industry in Turkey incorporate a under one umbrella. ASD, which is represents $14 billion value industry, will be organised to meet the needs of technical trainings of many companies in the Packaging Academy.

Having 22 years of experience in the field of training aimed

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at increasing and developing professional knowledge and competency of Packaging Industry employees, the association established the ASD Packaging Academy which is expected to plan technical training in order to meet the requirements of many organisations.

ASD Packaging Academy will initially organize Basic Plastic Materials Training,

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Glass Packaging Training, Cardboard Packaging Training, Flexible Packaging Training, Basic Printing Techniques Training, Flexo Printing Techniques Training, Packaging and Food Safety Training, Packaging Wastes and Environmental Legislation, Packaging Design and Intellectual Property Rights, Packaging and EU Legislation Training, Good Manufacturing Practices in Packaging Industry and Hygiene Training, and it will continue to exist with members support.

JOKEY PZR GELECEK

News

Successful Packaging Design will be supported with Scholarships “National Packaging Design Student Competition organized by Turkish Packaging Manufacturers Association (ASD) and Reed-TUYAP, which is top three winners as determined by panel of judges will be awarded “ASD & TÜYAP Scholarship” and recognized with cash awards.

For the last two years, winners of “WorldStar Student” competition organized by World Packaging Organization(WPO) will be encouraged by ASD & TÜYAP Scholarships and Packaging Design of Turkey’s success will continue. “said Sadettin Korkut.

ASD Packaging Academy will provide sector training support in the fields where many organisations have requirements.

With the knowledge and experience of 22 years, we have aimed at providing the most comprehensive training to the Turkish Packaging Industry, pioneered by experienced professionals from within the sector. He believe that, having assumed an exemplary and pioneering role and backed by your support, Packaging Academy will make important contributions to the improvement of our human resources competencies and be very successful.

Sadettin Korkut ASD President

Our Sector Is Taking Large Steps Towards Being The Packaging Center Of Eurasia “Turkish Packaging Industry which reached 6.35 million tons of production quantity and 14 billion dollars of turnover in 2012 and grew by 17% in terms of value as compared to the previous year, will maintain its position in 2013 and keep the same growth trend. Our sector is taking large steps towards being the packaging center of Eurasia. We are exporting to 191 countries in the world. In the first 9 months of 2013, our export

quantity increased by 6% and export value by 14% as compared to the same period of the previous year.

We can achieve sustainable growth only with qualified personnel who are welleducated, equipped with technical knowledge and skills and ready for lifetime development. Our employees are the most important asset of our operations.” said Sadettin Korkut, who is Chairman of Board, Turkish Packaging Manufacturers Association (ASD).

Seminar at Turkish Packaging Fair on Sustainable Packaging in Food Sector During the Eurasia Packaging fair, “Seminar on Sustainable Packaging in Food Sector” was organised in cooperation with ASD on 13.09.2013 Friday between 11.00 13.00. Hosting Australia Queensland University Food Packaging and 032

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Environment Professor Gordon Robertson as the speaker, the panel also included Süleyman Demirel University Food Engineering Department Instructor Prof. Dr. Atıf Can Seydim, Ministry of Environment and City Planning, Municipality and Packaging Waste

Management Branch Environmental Engineer Aylin Alat Çiçek, and Packaging Manufacturers Association Research & Scientific Matters Expert Certified Chemical Engineer Melike Demirci Süzgün as speakers. For detailed info pls contact asd@ambalaj.org.tr

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Gordon Robertson

News

Packaging of School Milk has been Specified

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he packaging to be used in the new academic year for the school milk project applied by the Ministry of Food, Agriculture and Stockbreeding has been specified. The school milk box to be distributed within the framework of 2012-2013 “School Milk Program” will have “We are the Future, the future is ours” and “Let’s drink milk for healthy growth and development” slogans on one face. On the other face, there are logos of EXPO 2016 Antalya and EXPO 2020, for which Izmir is a candidate. There is energy and nutrients information and logos of the Ministry

of Food, Agriculture and Stockbreeding, the Ministry of National Education, the Ministry of Health and the National Milk Council on the side of the box. Also there are emblems of 174 Alo Gıda Hotline of the Ministry of Food, Agriculture and Stockbreeding and of ALO184 hotline of the Ministry of Health

Communication Centre (SABIM). On the other side there are the following informative warning notes about milk consumption: l Teachers must be informed about the students with milk allergy. l Milk must be consumed within 30 minutes after the box is opened. l Do not

drink the milk if the box is swollen or damaged. l Keep the boxes in a dry and cool place. l Expiry date and lot no are written on the packaging and the milk must be consumed before that date.

School milk project will continue during the second semester of the academic year 2012-2013.

As part of the program, 200 ml UHT milk will be distributed 3 days a week (Monday, Wednesday and Friday) to 6 million 171 thousand 692 preschool and primary school students in 30 thousand 752 schools including private schools.

“Turkey must Prefer Whole Wheat Bread in Packed Form” The recent hottest topic of our local agenda is the wasted bread. Apart from the efforts to prevent bread from being wasted, the new flour circular by the Ministry of Food, Agriculture and Stockbreeding was presented to the National Food Codex Commission on 20 January for approval. This will ensure that bread made of wholemeal flour and whole wheat 034

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flour will be consumed by households. In the light of all these developments, Burcu Özcan, Marketing Manager of Doygun Ekmek said that the most important reason why 6 million loaves per day and 2 billion loaves per year are dumped in Turkey as declared in TMO’s (Turkish Grain Board) report is that the use of packed bread is less than the required level.

ASD News

The Project on Maximizing Turkish Packaging Competitiveness ASD Turkish Packaging Manufacturers Association performs an export project with the support of Turkish Ministry of Economy.

Export Development Project Opening Meeting was held at the headquarters on 4 December 2012. The leading packaging companies of the industry showed great interest in the meeting. The Project, in the approximately 17 companies take part, will be completed in 3 years. One of the main goals of the Project is to increase the export share of the participating companies and introduce them to new foreign markets. An analysis of the performance of the packaging industry for the last 10 years reveals that despite the global financial crises in 2008 and 2009, the industry showed a growth far greater than that of Turkish economy. Turkish Packaging Industry grew by approximately 14 percent in 2011. Although we do not have conclusive data on the performance of the industry in 2012, the data on foreign trade indicates that it grew by 20 percent. This means that the size of our industry has reached 14-15 billion TL.The Packaging Industry export, on the other hand, has doubled in size in the last six years despite the recession in foreign markets due to global crises. It is expected that the industry will grow at a far greater rate than the Turkish economy in 2012. As a result, it is very important to find new market or to increase shares in the existing markets.

Directing the Packaging Industry towards New Markets

We predict that the Turkish economy will pursue a cautious finance and growth strategy in 2013, as it did the previous year. It seems that the driving force behind the growth will be the increase in export, just as it was in 2012.

It is estimated that the rate of growth will be smaller in 2012 and 2013 than the previous year. The demand in the foreign markets has been shrinking due to recession, particularly in Europe which is one of our major export markets. These are the fundamental problems which our industry must cope with. Therefore, export is a subject which our Association attaches great importance. The economic recession which is expected in Europe the 036

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next year makes diversification of export markets very importance. In order to prevent shrinkage in our classical export markets from affecting the export potential of the packaging industry adversely, our competitive power in the existing markets needs to be boosted and new markets must be found. To this end, we are planning to accelerate our activities for developing international business.

In this context, we developed an Export Promotion Project titled “Packaging Industry International Competitiveness Maximization Project” by using the incentives offered by the Ministry of Economy in order to increase the export performance of our industry at the same rate as the previous years. We believe that these incentives are great opportunities for all companies operating in our industry, particularly the SMEs, for institutionalization and expanding overseas. When all support offered by the Ministry is used within the scope of this Project, our industry will obtain a 2-million dollar incentive.

17 Companies Participated in the Project

Our Project has been approved by the Ministry of Economy officially. Since we first filed our application with the Ministry, the number of participants in the Project went from 13 to 17, an increase which proves that companies operating in our industry are well aware of the importance of export. We initiated Needs Analyses with the participant companies, which is the first stage of the Project. With this Project, we are aiming to contribute to the clustering activities in the industry and to increase their competitiveness in the

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global markets. We also want to support their institutionalization efforts, reinforce their export infrastructures, expand their presence in the existing markets and allow them to enter new foreign markets.

Ministry of Economy Subsidizes Companies at Certain Ratios within the Project We are planning to complete the Project in 3 years and 4 stages.

Through this Project, companies will be able to enter new markets and conduct market research, both of which are very important activities today, at very low prices. The participants will also be able to attend foreign expos advantageouslywhich is very important in our industry and for which they normally pay very high fees. During the first 3 stages of the Project, the companies will pay only 25 percent of the expenses they incur during the performance of their activities within the scope of the Project. The remaining 75% will be covered by the resources of our Association, which later will be compensated by the Ministry of Economy. At the final stage, 30 percent of the expenses will be paid by the companies, whereas the 70 percent will be compensated by the Ministry. At the first stage of the Project, the deficiencies of the participant companies with regards to training and export will be determined and the areas which they need training and consultancy will be established.

A plan will be developed in this regard and necessary training and consultancy services will be provided to the participant companies.

At the next stage, target countries will be determined in order to increase the companies’ export capacities, and international marketing travels will be organized, and purchasing committees from abroad will be invited to our country. At the final stage, the companies which participated in the first 3 stages will receive individual consultancy services, which will be subsidized by the Ministry of Economy (70%).

We believe that it is very important to continue providing such incentives and organizing such projects in the future for the development of the institutional capacity of our sector and for increasing its power to compete in global markets.

ASD News

Your Support for the Packaging

Virtual Museum is Appreciated

For some time we have been working to realise the Packaging Virtual Museum project which is aimed at creating a correct perception for packaging among the public and making contribution to our Turkish Packaging History work

W

e present our sincere thanks to our members who were willing to make contributions in response to our invitation to donate

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products to our Packaging Virtual Museum which we have been planning to realise as the first part of our Packaging Museum Project.

Also we would be happy to

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share with you the donations to our Virtual Museum so far.

We certainly appreciate the support of all members and colleagues in delivering the old packaging, packaging

ASD News

machinery and auxiliary products which are historically significant for the sector and which you want to be included particularly in the Packaging Virtual Museum and In that context, we will

be very happy to receive; At least 3 photographs of packages taken from different angles with 300 dpi density as well as related drawings.

The donations to the museum will be used by indicating the

name of the donor. We would like you to contact our Training and Publications Specialist Emre Erdoğan (eerdogan@ ambalaj.org.tr) in relation to the products you wish to donate to the museum.

Clustering Work of the Packaging Manufacturers Association (ASD) was

Crowned with Bronze Label Packaging Manufacturers Association-ASD was rewarded with a bronze quality label for the European-Wide Comparison Project of the European Secretariat for Cluster Analysis-ESCA.

The European Cluster Excellence Initiative-ECEI, established by the European Commission in 2009 in order to support development based on cluster perfection, designed and developed the cluster comparison mechanism. The European Secretariat for Cluster Analysis-ESCA, which is currently responsible for the execution of said initiative has been making cluster comparison work in the entire Europe with the accredited cluster comparison experts and defining the organisations/institutions which are the best in their fields. “Cluster Comparison Project” was conducted in Turkey by the Aegean Exporters’ Union.

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As part of “Cluster Comparison Project”, the activities, processes and internal management mechanisms of Packaging Manufacturers Association were compared to the 350 cluster organisations examined in Europe in February 2013. At the end of the work, improvement areas were identified for our institution and cluster and service

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perfection was compared to the good examples in Europe.

Packaging Manufacturers Association Chairman Sadettin Korkut said, “With the bronze quality label and the consideration of recommendations made by ESCA, we took our first step to being a successful cluster at global standards with the help of a high quality cluster management mechanism. In the future we will use a better management mechanism to give better service to our members in order to ensure that both our members and our institution can be more successful and competitive in the global market.”

Label Manufacturers Association says again: “the best is DGS”

This year, the winner is the same The winner has not changed this year at the label press competition held by Label Manufacturers Association (LMA).

DGS Press Technologies Inc. won first prize in the category of flexography press.

DGS Press Technologies which celebrates 14th year in the sector presents

graphical design activities, sense of quality and professional team. She puts

solutions in the labelling and barcode systems to her customers that are more

her signature under the labels of leading trademarks and products of Turkey.

than 500 and comes from different sectors. After getting the championship award of 2013 among the countrywide labelling firms at the competition held

On Press Technologies of DGS:

by Label Manufacturers Association, DGS won first prize in the flexography

DGS Press Technology is established in 2000. In the year 2002 it started to

category this year again, by the “Sapanca Lacivert” product and proved that

produce self-adhesive and pressed labeling in the factory in Maltepe. DGS

she is “the best”. This year, the firms competed in eight categories with 154

Press Technologies have the certificate ISO 9001 Quality Management System

kinds of labels at the 11th National Label-Printing Contest.

in 2007 March. In November 2007 “EFQM - Committed to Excellence” is

The flexography press is a distinguishing category for the expertise on the

certificated by Kalder.

press technologies. The flexography press is used for pressing on paper, film

DGS management system and total quality management practices are

and pet materials, and also differs from the other press technologies by the

always carried out in the same ways. DGS Press Technologies has been using

difficulties and specialties in the pre-press process. DGS produces

the total quality management method for pretending the future, innovations,

self-adhesive / non-adhesive, pressed / unpressed labels by the flexography

working for sustainable growth since 2007. In November 2012 DGS has a new

technology, and also performs applications of enriched products. İn order to

certificate “Recognized for Excellence” by an exterior assessment / audit from

meet the different needs of customers, DGS continues to budget for the R&D

Kalder.

activities, generate special solutions with possessing production technology,

DGS Baskı Teknolojileri A.Ş.

+90 216 442 20 00 | www.dgs.com.tr

News

WPO Convened in Barcelona in November The second meeting of WPO World Packaging Organisation this year was held in Barcelona on 5-7 November 2013.Education committee convened on the first day, WPO General Council on the second day and WorldStar 2014 Jury on the last day of the meeting. During the meetings packaging sector association representatives from many countries made opinion exchanges.In the meetings attended by the USA, Argentina, Australia, Austria, Brazil, Czech Republic, China, Indonesia, Finland, Ghana, Republic of South Africa, India, the Netherlands, England, Switzerland, Lebanon, Kenya, Hungary,

Nigeria, Russia, Tunisian and Turkey, WPO’s work for the next period was addressed.

We would like to remind you that the top three ranks of the WorldStar 2013 Student Competition organised last year were occupied by Turkish students.

This year Turkish students continued this achievement and occupied two of the top three ranks.The next General Council and WorldStar Competition Award Ceremony will be held in Düsseldorf during Interpack 2014 which will be organised on 8-14 May. We celebrate all sector representatives who had participated in WorldStar competition.

ASD Became a Member of Asian Packaging Federation Last January ASD became a member of Asian Packaging Federation (APF). APF, which conducts business development work in the areas of competition, education, environment, legislation, etc. in order to improve cooperation among member countries, will be chaired by Japan in the coming 042

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period and the secretariat will consist of Indian representatives.

ASD Packaging Manufacturers Association was accepted as a

INTERPACK SPECIAL ISSUE MAY 2014

member to represent Turkey in the Asian Packaging Federation, other members of which are the Packaging Associations and Unions in Australia, Bangladesh, China, India, Indonesia, Japan, Korea, Malaysia, Philippines, Russia, Singapore, Sri Lanka, Thailand and Vietnam.

News

The WorldStar Student Awards is opened for subscription!

Promoted by the World Packaging Organisation (WPO), is an international packaging design competition for students from countries around the world who are involved in projects in the field of packaging – structural design and/or graphic design. To participate in the competition the packaging project must offer a new solution, irrespective of product, that is innovative, aesthetically appealing, environmentally compliant, easy to manufacture, convenient and

relevant, and / or that brings efficiency to the packaging system. Online subscriptions should be made from present until August 1st 2014 This year the Award will be hosted by the Brazilian Packaging Association (ABRE) The Award Ceremony will happen during the international event Brazilian Packaging Congress, scheduled for October 7th and 8th, in São Paulo (Brazil). For more information contact studentaward@abre.org.br.

Asian Packaging Federation of which we are an Executive Member Convened a Meeting in Indonesia The 2013 meetings, as the 62nd gathering of APF Asian Packaging Federation, of which ASD Turkish Packaging Manufacturers Association is an Executive Member as of 2013, the AsiaStar Packaging Competition Jury Meeting, exhibition and Award Ceremony and the APF "Green Packaging” Conference were held in Jakarta, the capital city of Indonesia on 18 - 21 November 2013.

Delegates from Bangladesh, China, Indonesia, India, Japan, Korea, Singapore, Sri Lanka, Thailand and Turkey performed business development tasks in the meetings. On 20 - 21 November 2013; in the two-day

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"Green Packaging Conference” where subjects of recycling, ecofriendly packaging and implementation examples were addressed, representatives of local packaging sector convened to make opinion exchange on environmental issues and packaging sector.In the Propak

INTERPACK SPECIAL ISSUE MAY 2014

and Plastics&Rubber Indonesia fairs that were organised on the same dates, 4 Turkish companies, including ASD members Benoplast and Vatan Plastik, set up booths to represent our country. 2015 meetings of APF will be organised by ASD in Istanbul.

For more detailed information about these meetings, please contact asd@ambalaj.org.tr

Members Section (Export Project Members)

Address: Beymersan Mermerciler Sanayi Sitesi 5.

Cadde N0:7 Beylikdüzü, Istanbul, Turkey Tel:+90 (212) 876 9220 www.asplastik.com

Address: Yukarı Dudullu O.S.B.3. Cad. AND Sanayi Sitesi No: 16/1 Y. Dudullu – Umraniye – Istanbul / Turkey Tel: +90 (216) 364 35 50 www.aymaksan.com

Address: Yeni Mahalle Pamukkale Sokak, Kent Plus, C Blok Kat:1 Daire:10 34880, Soğanlık-Kartal / İSTANBUL, Turkey Tel: Tel:+90 216 623 10 20 www.bekap.com

Address: Anadolu mah. Yıldırım Beyazıt Caddesi No:72 Arnavutköy-GOP / İSTANBUL, Turkey Tel: +90 212 597 6990 ( 4 lines) www.betapak.com

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As Plastik manufactures plastic disposable plates, cutlery, cups, food containers, lids and printed/ non-printed pots in the modern facilities and sells those products in domestic market as well as export markets; to 25 countries worldwide. Production is carried out by sophisticated technology under the license of Agricultural Ministry and having ISO 9001, ISO 22000 and GMP certification.

Founded in 1970 as Guven Torna/Nezir AYLA in 1979 the foundation takes the title AYMAKSAN AYLA MAKİNA SANAYİ LTD. ŞTİ. and since 1997 company continues with the status A.S. based its production plan mainly on packaging and process machines of similar background of sectors such as pharmaceutical, food, cosmetics, chemicals, paper, cleaning products, stationary, paint, construction chemicals, petro chemistry, textiles and leather chemicals. Aymaksan facility iscertificated with of ISO 9001 quality management system, OHSAS 18001 health and safetyof labor-management and ISO 14001 environmental management system. Till nowadays by the end of 2013 we have more than 1420 manufactured machines and 426 customers and alongside the average of 3,3 for machine /customer another our advantage is that 36 of customers are within the scope of ISO 500+500 is important indicator of AYMAKSAN AS. Performance. Production program; Packaging Feeding / Collection Tray, Packaging Cleaning Machines, Filling Machines, Capping Machines, Labeling Machines, Process Machines.

Bekap A.S is a 45 year old company in the iron and steel business in Turkiye and in steel strap business in 7 years. Company started the biggest steel strap production facility in Turkiye on September 2006 and Bekap goal is to make our company a leading brand which is always demanded by the customers in various sectors and to pioneer the new products with their investments. Bekap strap production mill is able to produce straps thicknesses from 0.020” (0.50mm) up to 0,050” (1.27mm) and width from ½” (12.7mm) up to 1 ¼” (31.75mm). You can view the attached data spreadsheet to view the technical specifications of our Ares Plus (high tensile) and Plus Flex ( high elongation) and Lashing (USLM) straps. We also have the highest strength strap with the high elongation values. The products we are currently exporting to more than 55 countries.

Blue Waxed Steel Strapping Strips, Black Painted Steel Strapping Strips, Zinc Painted Steel Strapping Strips, Closed push type and magazine seals.

Since 1997 Beta-Pak is dealing in the packing machines sector. Beta-Pak is manufacturing high standards thermoforming and special packing machines.Beta-Pak is exporting the machines manufactured by it to 35 countries. Beta-Pak is presenting its machines -all advanced technology products- by its professional elements along with its speedy, dependable service and spare part stock. Types and usage areas of Beta-Pak machines: Bpt 26/37 Max Label Full Automatic Thermoforming Packing Machine, Bpt 20/30 ,Bpt 20/40 Full Automatic Thermoforming Packing Machine, Bpt 26/37 Full Automatic Thermoforming Packing Machine: Bpz- 400 Full Automatic Thermoforming Packing Chain-Machine: Z- 105 Full Automatic Thermoforming Packing Chain-Machine: Bpg 75/95 Container Filling Machine.

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047

Members Section (Export Project Members)

Address: Konya Organize San. Bölgesi İhsandede Cad.20. Sk. No:21 Selçuklu - Konya - Turkey Tel: +90 332 239 19 08 www.ekerler.com

Address: İzmir Yolu Altınşehir Mahallesi 102.

Sokak No:6 16120 Nilüfer - BURSA / TÜRKİYE Tel: +(90) 224 443 14 00 www.ekiz.com.tr

Address: GEBKIM Kocaeli Gebze V (Kimya) Ihtisas O.S.B. Refik Baydur C. No:15TR-41455 Dilovası / Kocaeli Tel: +90 262 648 57 00 www.jokey.com

Address: D-100 Karayolu Uzeri, Hacikadirler Koyu Cayirlik mevkii 81850 Gumusova / DUZCE TURKEY Tel: +90 380 691 3358 www.onurambalaj.com.tr

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Established in 1995, Ekerler Packaging provides services in the fields of paper bags, SOS bags (block bottom), and flexible packaging.Ekerler Packaging has increased its experience during its 19 years of operation due to its professional management team, its experienced staff, and its technological machinery that makes the company the first and only firm within its industry in Turkey capable of producing bags between 0,2 kg and 50 kg. With its immense 36,500m2 facility, coupled with new investments made in 2012, As a result of its wide range of products, Ekerler Packaging is well-equipped to offer packaging solutions in the paper bag sector in both industrial bags (cement, construction chemicals, lime, calcite, etc.) and SOS (block bottom) bags (flour, semolina, tea, etc.). By the same token, flexible packaging is mainly used for legumes, pasta, chips, chocolate, biscuits, and powder and beverage products.

EKİZ FOOD PACKAGING CO., started its business life in Bursa at 1989. It strengthened its product range which initially was composed of milk powder and dairy supplies, with disposable plastics and packaging materials. In every sector it operated, it gained professional distributorships of leading brands like; Ülker Eksper, Huhtamaki, Zeelandia, Sem Plastic, Hayat, Obaçay Tea, Hekimoğlu Flour, Rotopaş Packg… In 2000, it started to produce cling film- alu foil –pallet stretch and meanwhile developed its production line with garbage bags, packed picnic disposables, cleaning papers, hygienic cleaning products and detergents.

Started to import sectorial main products like; latex exam. Gloves, paper cups, calcium chloride. EKİZ, today, delivers 5000 quality products to its 5100 precious customers, from 4200 m2 Bursa and 1250 m2 İstanbul warehouses, with 80 staff and 40 vehicles. Its marketing web effectively covers Marmara, Thrace, Aegean, Black-Sea and Central Anatolia.

Jokey Plastic Group is % 100 German origins plastic injection packaging producer made of Polypropylene serving its customer since 1968 in worldwide with its 14 factories , especially in Europe and Middle East and all surrounding countries.The food, paint, chemical and many other sectors get use the benefits of filling their products to the Jokey containers produced under BRC/IOP (A Grade), ISO 9001:2008 procedures which ensures hygienic, high-tech and ready to use products. Jokey offers modern design combined with simple handling from 120 ml to 35 l. Round, oval, rectangular or square and in every desired color buckets.

Stackable, with safety lids, high density, light weight safe to hold hazardous goods or specially designed for use with a pump. Easy open, easy close lids take things easier for both product filler and user.

ONUR PLASTIK LTD.STI” produces reliable, high quality with low production costs. ONUR PLASTIK LTD. STI” Has been producing PP packing strap since the day it was established in the year 1983. It has been continuously developing it’s production Technologies. In 2006, “ONUR PLASTIK LTD.STI” built it’s new factory in DUZCE and added high quality Polyester strapping to it’s production line.The indoor area of 23.000 m2.Equipped with the most advanced and progressed Technologies used in this sector, “ONUR PLASTIK LTD.STI” is one of the most modern packing strap producers of the whole region. “ONUR PLASTIK LTD.STI” added PET (polyester) packing strap to it’s product range in 2006 and increased it’s production capacity to 6.500 ton/year, which is a record on the Turkish strap sector. “ONUR PLASTIK LTD. STI” exports it’s products to more than 45 countries world wide. %60 of total production are beeing exported. “ONUR PLASTIK LTD.STI” quality management system has been certificated with ISO 9001-2008.The quality, effectiveness, environmental awareness and customer satisfaction are the main pillars for all activities.

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Members Section (Export Project Members)

Address: Kısıklı Cad. No:72 34662 Altunizade Uskudar-Istanbul/Turkey Tel: +90 (216) 325 79 30 www.papirus.com.tr www.PackEmpire.com

Address: Konya Organize Sanayi Bölgesi Ihsandede Caddesi 9.Sokak No:9 Konya / Turkey Tel: +90 332 239 06 42 Fax: +90 332 239 07 42 www.petekplastik.com export@petekplastik.com

Address: Head Office- Akçam Caddesi No: 28 34330 - 4. Levent - Istanbul / TÜRKİYE Tel: +90 212 282 80 50 Factory Çerkezköy Org. San. Böl, Atatürk Cad, 5. Sk. No:3 Çerkezköy 59500 / Tekirdağ / TÜRKİYE Tel +90 282 758 20 01 www.posetsan.com

Address: Balmumcu Mah. Zincirlikuyu Yolu Sok. No:4 34349 Balmumcu Beşiktaş-İstanbul Tel: +90 (212) 275 76 60 www.sarten.com.tr

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Since 1968, Papirus Kağıt San. Ve Tic. A.Ş. has been supplying and converting paper, paper bags and flexible packaging.

One of Papirus main businesses is paper supply.Papirus offer a wide range of paper rolls for packaging, printing, glass, steel and food industries from their warehouses in Istanbul and Cerkezkoy. Papirus other main business is packaging.

Papirus specialized in flexographic and rotogravure printing, lamination, SOS / block bottom bag production.They have been proudly serving tea, flour, coffee, chocolate, confectionery, cacao, fast food, popcorn industries as well as other food industries and non- food industries in need of shopping bags, promotion bags, sickness bags, petfood bags andother industrial bags.Papirus has always been dedicated to continuous progress to serve superior packaging solutions and paper bags -. Their experienced and expert staff have been developing superior, environment-friendly packaging solutions both in their head office in Istanbul and in our 10.000 m2 factory, their technology center in Konya, (in the middle of Turkey). Papirus is one of the most innovative Turkish packaging companies and is the only one that can produce heat sealed multilayer block bottom bags or block bottom OPP bags or many other products like microwave popcorn bags.In 2014, Papirus is planning to establish a new online e-commerce site www.PackEmpire.com

Petek Plastic started manufacturing in blow molding and plastic injection sector in 1988. Until 1998 made investment to the cutting edge technology coex. COEX bottles from 20 cc to 20.000 cc are manufacturing in Petek Plastik’s plants. ISO 9001 Quality Management System has been applied and all processes have been registered in PETEK PLASTIC INC. CO. since 2003. Also, ISO 22000 and FSSC 22000 Food Safety Management System requirements are met. For the agrochemical sector Petek Plastik got the UN standardization document from 50 cc to 20.00 cc for HDPE,COEX bottles & drums. Petek Plastic’s investment could provide them to make their own product design & moulds in the factory plant.Company’s product range included PET, COEX, HDPE, PETG bottles,drums and many kind of caps. This range of products sold in Turkey and outside of the Turkey.

Posetsan was established in 1980. Today at Cerkezkoy Industrial Zone, 16.500m2 indoor and 22.500 m2 openland space, with 180 professional employees , producing three main packaging ranges with high experience, quality of innovation and entegrated system with rotogravure print (upto 8 colours), flexo (10 colours), extrusion coating and solvent, solventless, PE extrusion lamination opportunities.In Paper Bag group, having a large product range, turns the market with many years’ business experience. The paper bag solutions are produced from smallest volumes to biggest volumes at Posetsan’s modern and state-of-art technologic facility with different solutions and production techniques.Flexible Packaging, Using multiple and different structures such as paper,flm, alu foil laminated and PE extruded Posetsan provides many easy solutionsAseptic liquid food packaging on 3 different production lines, with 6-7 multilayer as cartoon, alu foil and PE structures under SUNBRICK brand through the world with alternative solutions with trace or non trace. Also Posetsan gives technical service and solutions to the customers.

Posetsan generated a world class company in terms of scales met the customer needs, high quality technology and innovative production steps under BRL / IOP rules, offering different solutions for different requirements.

Sarten began production of metal Packaging products in 1972 at its Çorlu plant. Today Sarten operates 12 plants in Turkey. Product portfolio of Sarten features metal containers (including canned foods, cooking oil, aerosols, pesticides, engine oils, paints) , easy open ends,twist caps, and plastic botles and containers and closures. In plastic containers supplies, Sarten offers products made of PET, PE and PP for the lubricants, agricultural chemicals (COEX), paints, ketchup (COEX), cleaning materials and cosmetics industries. Twist caps offered by SARTEN available in a wide range of diameters and different types , SARTEN currently operates two overseas production facilities abroad. Metal container plant located at PLEVEN,Bulgaria and the other is the aerosol can plant at NEVINOMINSK, Russia.In 2012 Sarten ranks ranked 127 th among the Top Turkish 500 Industrial Enterprises of Istanbul Chamber of Industry

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Focus

TURKISH PACKAGING INDUSTRY

2013 REPORT Packaging can be very briefly defined as an industrial product that sustainably contains, protects, stores, transports and sells manufactured products. Packaging is required so that products made in various sectors, including agriculture or other branches of manufacturing industry, can carry out the functions in the definition of packaging. In that sense, packaging plays the role of a locomotive in all manufacturing industries.

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INTERPACK SPECIAL ISSUE MAY 2014

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Focus Table 1: Amount of Production by Material Groups and Years (tons) Production Branch 2008 2009 2010 2011 2012 Paper Packaging 80.000 80.000 117.000 106.300 110.000 Cardboard Packaging 395.000 418.000 503.000 564.000 534.250 Corrugated Cardboard 1.387.000 1.389.000 1.564.000 1.702.500 1.772.000 Plastic Packaging 1.530.000 1.560.000 1.834.500 2.012.700 2.160.000 Metal Packaging 328.500 309.500 365.500 363.700 353.250 Glass Packaging 723.000 567.000 734.000 857.000 951.000 Wooden Packaging 385.000 385.000 420.000 453.600 469.500 Total 4.828.500 4.708.500 5.538.000 6.059.800 6.350.000

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France

England

The development level of packaging sector and the consumption of packaging per capita are generally considered as an “indicator of life standard and economic activities�. Packaging holds an increasingly important place in the purpose-oriented marketing, and particularly in the exportation, of various agricultural and food products and other non-food products made in the existing and developing branches of industry in Turkey. Meanwhile, for the last few years, although the economic recession in the manufacturing sector of the contained final product is reflected also to the packaging sector, developments in packaging, quality improvements, rationalisation and environmental conformance actions taken for the main and auxiliary substances have been in progress both in global markets, particularly in developed countries, and in Turkey. Moreover,

Iraq

%6

Germany

Metal Packaging

3.6

% 15

3.1

Glass Packaging

2.95

%7

2.38

Graphic 1: Distribution of Production in 2012 based on Material Group

%2

2.02

Wooden Packaging

2.37

Paper Packaging

in working life, changing consumption habits and consumer expectations lead to the development of self service methods in centers of consumption and encourage the country-wide spreading of chain hipermarkets, supermarkets and markets Cardboard which make direct sales to Packaging consumers. In the meantime %8 the said retail sales systems support the development and use of serving-based packaging. Likewise consumers Corrugated cardboard have the opportunity to find % 28 a wider range of products, quality and reliable products at affordable prices and a Plastic balance between price and Packaging quality in markets with a large % 34 marketing area. Apart from that, factors such as customer as new production plants are service, sales point promotions, added to the manufacturing special discounts, free product industry, Turkish Packaging vouchers encourage customers Sector, in an effort to meet to do shopping in markets. demands, demonstrates In short, chain marketing and faster development than the shopping centres feed the EU countries with advanced system of sales from shelf and, economies which have relatively consequently, the demand for saturated packaging markets. packed products. The rate For the last ten years there of modern retail trade which have been significant changes accounted for only 25% of the in life standards due to the retail trade in 2002 is increases in the average per reported to have reached capita income. Growing to 47% in 2012 (TAMPFurbanization trend, increasing Federation of All Shopping average lifespan, increasing Centres and Retailers, 2013). involvement of women Given that this ratio is over 80% in European Union Graphic 2 countries and North Packaging Sector America countries with advanced economy, Exports by Years demand for packed products350.000.000 will be increasing (Billion $) in Turkey.300.000.000 However, above 250.000.000 all, what governs the packed product sales most 200.000.000 is the developments 150.000.000 in household and per capita 100.000.000 income. Improvement 50.000.000 in per capita income 0 calculated on the basis of Purchasing Power Parity in Turkey indicates very 2008 2009 2010 2011 2012 2013 positive results.

Focus Graphic 3

TOP 10 COUNTRIES in 2013 packaging export 350.000.000 300.000.000 250.000.000 200.000.000 150.000.000 100.000.000 50.000.000 0

went into fast recovery in 2010

%3

391.919 691.746.966 50.725 39.846.360 102.645 338.131.839 1.361.140 3.628.033.518

%6

Graphic 4

Distribution of exports by

Plastic packaging type in 2013 (USD) Packaging Metal Packaging

%70

%9

%44

%47

%19

Plastic Packaging

%0

%70

Wooden Packaging

%1

Other Bags and SacksTurkish dollars.

Packaging Industry increased its production by 5% and Wooden Packaging turnover by 17% in 2012.

Sector grew by 17% from 2011 Paper/Cardboard Packaging to 2012.

Packaging sector allows for Glass Packaging the marketing of industrial and agricultural products.

InMetal general the value of Packaging packaging is 3-5% of the product sales price in daily consumption goods and 10% in commercial goods with less movement which are relatively luxury. WPO World Packaging organisation reports that about 50% of packaging production is for daily consumption goods and particularly for food and beverage products, 20-30% is for non-food consumption goods and 20-30% is for industrial packaging.

According to these ratios a packaging production of 14 billion dollars enables an economy of at least 200-250 (USD) billion dollars in 2012. In 2013 this is expected to be 220-280 billion dollars.

%3

%1

%0

3 11 be about 6,35 -28 -18 million tons and Plastic Packaging 5 8 total turnover 9 17 to be 14 billion

Ambalaj türüne göre ithâla

Glass Packaging Paper/Cardboard Packaging

Sacks 2 ay) İthâlattaOther ilkBags 10andülke

%0

SIZE OF PACKAGING the works of specialised sector SECTOR associations and from various Packaging sector basically resources and intermediate does not manufacture periods are calculated by (USD) to stock. Manufacturing extrapolation based on depends on orders. Therefore, some assumptions. Turkish production can be considered Packaging Sector, which was as equal to consumption. On relatively uneffected by the 900.000.000 the other hand, due to the global financial crisis in 2008lack of statistical data in our 800.000.000 2009 as compared to many country, production figures other sectors, maintained its 700.000.000 may only be obtained with a position in 2008, closed 2009 600.000.000 delay of about one year from with slight contraction and

Finland

Belgium

ssian Fed.

England

France

S. Korea

PACKAGING WORLD

Italy

USA

056

China

Germany

2012 (12 ay) İthâlatta ilk 10 ülke

500.000.000 400.000.000 INTERPACK SPECIAL300.000.000 ISSUE MAY 2014 200.000.000

Italy

3.1

940 3.859.262 11 0 in all branches Ambalaj türüne72.980 göre 36.902.772 ithâlatın dağılımı (USD) 4 4 is estimated to

Other Bags and Sacks 846 3.845.732 Wooden Packaging 70.144 35.500.060 2009 381.803 2010 2011 2012 2013 Paper/Cardboard2008 Packaging 621.743.435 Glass Packaging 70.170 36.463.209 Metal Packaging 97.686 312.692.413 TOTAL 1.249.080 3.100.809.633

(USD)

Israel

Azerbaijan

Netherlands

Iran

France

England

Iraq

Germany

2.38

2.02

2.37

350.000.000 and increased its production 300.000.000 by about 18%. The size of our 250.000.000 sector in 2011 was 6 million tons in terms of 200.000.000 production and Table 2-Export Figures for 2012 and 2013 based150.000.000 on Packaging Material 12 billion dollars 100.000.000 in terms of total EXPORT 2012 2013 Change 50.000.000 turnover. In PACKAGING TYPE Quantity (tons) Value (USD) Quantity (tons) Value (USD) Quantity Value 0 2012, production Plastic Packaging 628.432 2.0990.564.784 741.931 2.527.546.319 18 21

Russian Fed.

Russian Fed.

Italy

Israel

Azerbaijan

3.6 Netherlands

Iran

2.95 France

England

Iraq

Germany

(USD)

%44

%0

%6

%47 %0

Russian Fed.

Italy

Israel

Azerbaijan

3.329 4.038.258 13.436 10.682.516 1.310.860 1.616.661.493 198.653 126.320.071 35.362 214.837.025 1.945.814 3.701.453.082 Netherlands

France

England

Iraq

Other Bags and Sacks 1.815 3.785.922 Wooden Packaging 13.346 10.096.322 010 2011 Paper/Cardboard 2012 2013 Packaging 1.162.770 1.172.616.562 Glass Packaging 61.055 59.692.119 Metal Packaging 29.127 184.701.596 TOTAL 1.594.062 2.917.443.957

Iran

Russian Fed.

Germany Italy

Israel

Azerbaijan

Netherlands

Iran

France

Iraq

England

3.1

350.000.000 300.000.000 (USD) 250.000.000 (USD) Table 3-Import 200.000.000 figures for 2012 and 2013 based on packaging material 150.000.000 EXPORT 2013 Change 100.000.000 2012 PACKAGING TYPE Quantity (tons) Value (USD) Quantity (tons) Value (USD) Quantity Value 50.000.000 Plastic Packaging 325.946 1.486.551.436 384.174 1.728.913.719 18 16 0

2.95

2.38 Germany

3.6

Focus

83 1 13 225 21 22

7 6 38 112 16 27

Germany, Iraq, UK, France, Iran, the Netherlands, Russian Federation, Graphic 5 Israel, Azerbaijan and Italy.

Ambalaj (USD) Distribution of imports of türüne göre ithâlatın dağılımı In 2013, plastic packaging Packaging type (USD) products have the first place %3 Plastic with 70%Packaging share in packaging %6 Plastic Packaging industry exports. Another Other Bags and Sacks important packaging group Other Bags and Sacks in exports include paper/ Wooden Packaging Plastic cardboard/corrugated Packaging Wooden Packaging Paper/Cardboard Packaging cardboard packaging products %70 %44 %47 with 19% share in exports.

Paper/Cardboard Packaging Packaging TheGlass third place in exports is occupied by metal packaging Glass Packaging Metal Packaging products by 9%, wooden by 1% %0 %0 and glass by 1%.

Metal Packaging Packaging exports increased from 628.564 tons in the first 6 months of 2012 Graphic 6 to 678.276 tons in the same 2012 (12 İthâlatta ilk 10 ülke period of 2013. In terms of Top 10 ay) countries where value, 6 months of exports in packaging is imported in 2013 2012 and 2013 are calculated 900.000.000 as 1.517.153.768 USD and 800.000.000 1.776.833.053 USD respectively; (USD) 700.000.000 and the packaging exports in 600.000.000 the first 6 months increased by 500.000.000 8% in terms of quantity and 17% (USD) 400.000.000 in terms of value as compared 300.000.000 to the same period of the 200.000.000 previous year.

Ambalaj türüne göre ithâlatın dağılımı (USD)

ckaging

%9

%3

ckaging

%1

ckaging

%19

ckaging

%6

%44

%1

nd Sacks

%0

%47

%0

%0

ilk 10 ülke

058

PACKAGING WORLD

Finland

Belgium

Finland

Belgium

Russian Fed.

England

France

S. Korea

Italy

USA

China

Russian Fed.

England

EXPORTS OF TURKISH PACKAGING SECTOR (Prepared from TÜİK – Turkish Statistical Institution data) Packaging sector is one of those in Turkey which does value added exports and does not have foreign trade deficit.

It is estimated that it will retain its position and maintain the same growing trend. Packaging sector exports have become 3.1 billion dollars according to data for 2012 published by

France

S. Korea

Italy

Germany

100.000.000 0

TÜİK. Another consideration is that large quantities of packaging is indirectly exported in full condition in the form of products for export. Packaging Industry exports increased 7% by volume and 5% by value as compared to the previous year.

Turkish Packaging Sector products are exported to 177 countries all over the world and particularly to European Union countries. In 2012 the top countries of export were

INTERPACK SPECIAL ISSUE MAY 2014

IMPORTS OF TURKISH PACKAGING SECTOR (Prepared from TÜİK - Turkish Statistical Institution data) Packaging materials imported

by Turkey amounted to about 3.7 billion dollars in 2013 and increased by 22% in terms of volume and decreased by 27% in terms of value as compared to 2012. The most important import items are plastic packaging (47% of imported packaging) and paper/cardboard/corrugated cardboard packaging (44% of imported packaging). However a major part of them consists of raw material or semi-product

Focus Graphic 7

Geographical Distribution of Turkish Packaging Companies in some cities

imports. Since our country does not produce cellulose for manufacturing paper/cardboard/ corrugated cardboard, almost all of the raw material for the industrial packages made of corrugated cardboard for transportation need to be imported.

Packaging materials are mainly imported from Germany, China, USA, Italy, South Korea, France, England, Russian Fed. Belgium and Finland.

PER CAPITA CONSUMPTION AND EXPECTATIONS Packaging consumption per capita is an indicator of life standard. Global average is 110 $/person for 2010. A comparison to North America/Canada with 350-400 $ of packaging consumption per capita, West Europe with 250-300 $ and Japan with 550 $ reveals a long way to go. In 2011, packaging consumption in Turkey was calculated to be about 160$/ person (population: 74,7 million) and in 2012 it reached the level of 190 $/person (population: 75,6 million). For 2023 the estimations are that the level of 300 $/ person will be exceeded. Given the technological development

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level of packaging industry in Turkey, the reason why Turkey has a lower level of consumption as compared to developed countries is the diversity in manufacturing industry rather than capacity inadequacy or lack of technology in packaging industry. Turkish Packaging Industry has nothing less than the developed countries in terms of equipment and has even newer technology than some of the EU countries. As the new supply of provisions which are placed on market through importation because of foreign trade policies or low foreign currency rates start to be produced in Turkey, “life standard indicator” will start to rise. Because although Turkish Packaging Sector has both structural and technological capacity required to meet the needs of domestic manufacturing industry, imported supplies are received in their original packaging. As new products start to be made in Turkey, the related packaging will also be produced in the country and market volume will develop accordingly. Our packaging sector has the capacity and experience to face this development, which

INTERPACK SPECIAL ISSUE MAY 2014

we believe will take place in its normal course, both in local and international markets. We have some companies that have a leading position in local markets and production facilities in other countries.

EMPLOYMENT AND NUMBER OF COMPANIES AND REGIONAL DISTRIBUTION OF COMPANIES It is estimated that in this sector 90.000 - 100.000 people are employed in about 3.000 workplaces with various sizes.

This is a technology-dominated rather than labor-intensive sector. Packaging companies are established very close to manufacturing industries. They are most intensely located in İstanbul, followed by İzmir/ Manisa and then by various places in Anatolia. The following table shows the distribution in our country according to a review made in mid 2010. Figures should not be interpreted as a weight of capacity, but only as the number of companies. Therefore, a single company in a region may have the capacity equal to the total of a large number of companies in that region.

Packaging Design

WorldStar Student Awards 2012

These Rewards Prove that We can

Make Design at Global Standards “Turkish Students had Excellent Success in World Star Student Competition”

Istanbul TechnIcal UnIversIty IndustrIal Products DesIgn Department IlterIş Ilbasan You designed one of the 3 most successful student projects in the world; you were granted WorldStar Student design award and the first 3 ranks in the competition were filled by Turkish students.

Worldstar Student Design Award has a special place in my heart because it is my first international award. As a designer, it is a wonderful feeling to receive an international award. I was invited to the USA to get the award. I went to the Michigan State University with the cooperation of Turkish Packaging Manufacturers Association and World Packaging Organization. I would like to thank Turkish Packaging Manufacturers Association for this. What makes it all nicer is that three Turkish students were placed in the top three ranks.

This proves that we can make designs at global standards and helps us feel optimistic about 062

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the future of Turkish packaging sector.

Who are the local or foreIgn IndustrIal desIgners that you follow?

In Turkey I like the works of Oya Akman and Ümit Altun.

Among my favourite foreign designers are Ora Ito, Karim Rashid and Jonathan Ive. Anadolu UnIversIty IndustrIal DesIgn Department Güllü Durmuşkaya and Ayşe Bor Can you tell us about the desIgn phase of a new project?

For us the design process starts with asking such questions as, “Why am I involved in this project? What are my concerns?

What are the corresponding solutions?” The more honest whe are in this phase, the more honest the finished product speaks to the user. After defining the concept and initial details of the product, we simultaneously question things such as manufacturability, material, product-user relation, product-

INTERPACK SPECIAL ISSUE MAY 2014

place relation and trends in the productization process to complete the project. During all these phases, it also helps to stop and try to take an outside look at the project and check how much we have deviated from the predetermined line.

Who are the local or foreIgn IndustrIal desIgners that you follow?

Actually this may be a very long list. There are many designers whom I find inspiring in different ways, but the first names that come to my mind are; Benjamin Hubert, Ross Lovegrove, Oki Sato, Naoto Fukasawa, Soren Rose, Ece Yalım, Oya Akman, Orhan Irmak…

MIddle East TechnIcal UnIversIty IndustrIal Products DesIgn Department Nazlı Gökçe TerzIoğlu Why dId you choose to be educated In IndustrIal Product DesIgn? I follow the path of my elders who believe that everything can be changed and renewed and

İlteriş İlbasan

Nazlı Gökçe Terzioğlu

that there is no limit to learning and who tell about the need to reach the better by forcing the imagination… I preferred Industrial products design department because I like working, producing and getting especially moral satisfaction in return and this is the only place where I can make my dreams come true…

To produce, to make new things and to improve the existing ones... What ‘s more, to see them being used... To know that I have made them... This is design. Tangible, concrete, usable and you are the one who made it. And there is no limit.

There are endless varieties. To think about the world, the space, the stars that God created so carefully and to get inspired by them in order to make things that will be for people’s benefit...

To contribute to environmental

Thomas Schneider WPO President

Ayşe Bor Güllü Durmuşkaya

protection... I just wanted to be one of these people who are able to do all these things.

Can you tell us about the desIgn phase of a new project?

Let’s not call it phase, but birth. Because you are trying to do something that has not been done before. What you need to do is get familiar with and understand the problem.

Because every subject, every product that needs design has a problem. Understanding this problem is the first step of the new birth. Then I think again about how I can solve this problem that has arisen or that I have seen. I have my tablet in my hand, I draw something, don’t like it and delete it. I try to understand how the masters in this field approach the problems because I know the life, the system, the method of most

of them. I exercise care for not imitating them while trying to be like them. I am the first owner of the finished product but when it becomes public, it also becomes the property of the entire world and all the people. There are many designers that I follow, for instance Naoto Fukasawa, Tejo Remy, Ross Lovegrove.

The projects that were placed in the top three ranks in the competition organized by the World of Packaging Organization in the USA were designed by Güllü Durmuşkaya and Ayşe Bor from Anadolu University Industrial Design Department, Nazlı Gökçe Terzioğlu from Middle East Technical University Industrial Products Design Department and İlteriş İlbasan from İstanbul Technical University Industrial Products Design Department.

MAY 2014 INTERPACK SPECIAL ISSUE

PACKAGING WORLD

063

Packaging Design

Turkish Students had Another Success in WorldStar Student Competition!

Two of the top three projects in WorldStar Student 2013, the packaging design international student competition organised every year by World Packaging Organisation (WPO), were designed by Turkish students. There were 161 entries from 18 countries in the competition. 21 projects entered from Turkey.

Two projects from Turkey were included among the top three projects that won awards in the world’s most important packaging design competition which has been organised since 2006 by World Packaging Organisation (WPO) only for students. Also, 17 projects from Turkey were entitled for certification.

There were 21 entries from Turkey this year in the WorldStar Student Competition which is open to projects that have been certified by the Packaging Design

Two winning projects in WorldStar Student Competition:

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PACKAGING WORLD

National Student Competition organised by Packaging Manufacturers Organisation (ASD) and Reed TÜYAP. A total of 19 entries won a place and were certified in the competition. Last year the top three places were shared by Turkish students. Awards of the winning projects in the competition will be presented in a ceremony on 20-21 March 2014 in Virginia Tech University in the USA.

n Project Name: LoOp - Organic Egg Packaging n Students: Sümeyye Sarar and Reyhan Çevik n School and

Department: Melikşah University / Industrial Products Design n Project Name: Easywash Liquid Detergent Packaging

INTERPACK SPECIAL ISSUE MAY 2014

n Students: İbrahim Özen n School and Department: Anadolu University, Industrial Design

Packaging Design

Turkish Students Gained International Success in the

Field of Design Students who were successful in the Packaging Design National Students Competition organised by our Association in 2012 and were entitled to participate in the WorldstarStudent Competition organised by WPO had a big success.

The first three places in the competition were shared by students from Turkey.

The first three projects that earned a degree in

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the Competition which was held in the USA this year by the Institute of Packaging Professional (IOPP) were designed by; Güllü Durmuşkaya and Ayşe Bor from Anadolu

INTERPACK SPECIAL ISSUE MAY 2014

University Industrial Design Department, Nazlı Gökçe Terzioğlu from Middle East Technical University Industrial Products Design Department and Ilteriş Ilbasan from Istanbul Technical University Industrial Products Design Department.

The students were invited to the USA to attend the Award Ceremony that held in March 2013 at the Michigan State University.

Packaging&Sustainability

Packaging is Necessary for

Fighting Hunger Better packaging can provide better life to more people

O

Asl覺han Ar覺kan, (Ms.) General Secretary

ne out of seven people go to bed hungry every night in the world. Not having access to healthy and nutritional food is one of the greatest problems that many people face.

Transportation of goods without spoiling them is achieved through packaging.

Correct packages which

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PACKAGING WORLD

offer a wide variety allow the transportation of food to more people every day.

Increasing the food production in a sustainable way and transporting these foods to people in correct packages with the help of scientific developments and technological investments is very important.

Packaging will preserve its

INTERPACK SPECIAL ISSUE MAY 2014

significance in the food sector with regards to health, nutrition, and environment. The objective here should be to provide more correctly packaged food to more people for a better world.

Since the food production increased faster than the population since WWII, its price remained steady for a long time. However, in the last

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C-PET Food Container Resistant to -40°C and 200°C heat This product won the Competency Award at the Crescent & Stars of Packaging 2012. Producer: Farmamak

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PackConverting that is published quarterly in Turkish and in English has an intensely professional content and is distributed to about 1.000 people including top executives and technical and administrative representatives of companies that produce and use packaging, public organisations related to packaging, people and organisations that carry out training and academic work.

The magazine which includes both translations and original articles from local and foreign sources is delivered to certain addresses and distributed in related local and foreign exhibitions and similar places.

The number of printed and delivered magazines can rise up to 2.000 at times when there are important exhibitions.

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30 years, this trend turned makes a great difference. backwards, and a global This results in the formation food crisis broke out on a of a middle class whose global scale. Food prices purchasing power increases are increasing considerably, gradually. A rapidly and people continue to die developing middle class of malnutrition and hunger has increased consumption even though we are in the particularly in Asia, Southern 21st century.

America and Middle East.

Countries which have the On the other hand, capacity to process food the number of people or underdeveloped who believe that countries which production of World have food do not plastic material Population in have capital. or fuel from 2011 Using flexible food raw packaging to material transport rice accelerates in a Middle food shortage African country increases every is the indicator of day. Various a revolutionary methods are UN innovation and applied during projection for food production development.

Improving the in order to 2050 living conditions increase the of a poor person amount of should mean food obtained providing him/her per hectare such a job and to join the as fertilization, free market system. agricultural In the next It is evident spraying, etc.

40 years, the world that offering However, population employment to transformation will grow by more people of forests into in developing cultivated areas thousand may affect the countries

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ASD - Ambalaj Sanayicileri Derneği Katip Salih Sokak No. 13 Koşuyolu Kadıköy - İSTANBUL Telefon: (0216) 545 49 48 Faks: (0216) 545 49 47 e-posta: asd@ambalaj.org.tr

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Packaging&Sustainability

Photo taken in Ghana, ASD archive.

in developed climate adversely. economies like Climate changes Europe is wasted on the other hand because of result in insufficient deficiencies in the yield regardless food processing of the size of the and packaging agricultural land. technologies.

Experts state Sizable that a solution resources are must be found to set aside for the food shortage by 17 lt Elit Olive Can production and 2020 and that any This product won the transportation of measure to be taken Golden Award at the food, but they are after this date will Crescent & Stars of wasted since they be too late. Even Packaging 2011 are not packaged if food production cannot be increased Producer: Sarten Ambalaj properly. as needed, the The perception insufficiency of logistical, of the consumers is very preservation and cold chain important. A few grams of applications must be eliminated packaging material is seen as immediately. This is where an important environmental the importance of packaging problem whereas a few kilograms of rotten fruit is not. becomes observable.

In fact, the latter affects the More than half of the food 070

PACKAGING WORLD

INTERPACK SPECIAL ISSUE MAY 2014

nature more with regards to sustainability within the context of the preservation of our natural resources.

The view of the packaging material after it has been used prevents us from perceiving its most important function, which is the preservation of the product. If products are kept in appropriate packages which prevents rotting / spoiling, the loss of product will be less and less packaging will be used.

Detailed studies are conducted regarding the use of minimum amount of material during the production of packaging. This allows the performance of production in a sustainable manner by using minimum amount of raw materials, natural resources and energy.

Packaging is produced from

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Packaging&Sustainability

Seyidoğlu Jams This product won the Competency Award at the Crescent & Stars of Packaging 2011.

Producer: Anadolu Cam

investments is very important.

Packaging the food The Series of Bulgur Vital produced in developing This product won the Competency countries will allow the Award at the Crescent & Stars of transportation of more food Packaging 2012 consumers. When cold Producer: Duru Bulgur chain capabilities, logistics and storage conditions are recoverable materials. The improved, more food will be packaging wastes which are provided to those who need it produced after use should not most. be treated as garbage. The Approximately 84% of all the used packages can be used drinks consumed around the as secondary raw material in world are not packaged. With many industries and help save the packaging of more liquid, significant amounts of energy. including the drinking water, Better and correct packaging vital nutrients will be offered to can prevent the foods from more people. Diseases can be going to waste and enable their prevented through hygiene and transportation to regions and food safety controls. people who need them most.

Packaging is an important tool Better packaging can provide a which can prevent global famine better life to more people. and food shortage. It enables Increasing the food the delivery of large amounts production in a sustainable way of food to consumers and and transporting these foods contribute to increasing welfare to people in correct packages considerably. with the help of scientific All developing economies developments and technological are planning for “better cities

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INTERPACK SPECIAL ISSUE MAY 2014

and better life”. This is an attitude which parallels the understanding that packaging will increase the quality of life.

Consumers who live in developed economies may find it hard to understand the degree in which certain parts of the world such as sub-Sahara Africa are underdeveloped with regards to health, education and life standards.

Wealthy economies should provide a better life to poorer economies and hungry people who live there. This is the only way one can talk about a “sustainable world and future”.

Strategies which are formed without any prejudices and which aim at providing a better life to entire humanity through correct packaging will serve both the wealthy and developed economies and the poorer and underdeveloped economies for reaching a right objective. Packaging is the most suitable means for providing a sustainable and better life for more people, fighting hunger and protecting our nature/ environment by minimizing the food packages.

The Best Way To Enter The Turkish Packaging Industry Ambalaj Dünyasi / Packaging World that is published quarterly in Turkish and in English has an intensely professional content and is distributed to about 4.000 people including top executives and technical and administrative representatives of companies that produce and use packaging, public organisations related to packaging, people and organisations that carry out training and academic work. The magazine which includes both translations

and original articles fromlocal and foreign sources is delivered to certain addresses and distributed in relatedlocal and foreign exhibitions and similar places. The number of printed and delivered magazines can rise up to 7.000 at times when there are important exhibitions. Ambalaj Dünyasi includes sector news as well as technical subjects, environmental subjects, legislation, design and many other subjects fromlocal and foreign sources.

For more information about AD and Subscription: emreerdogan@ambalaj.org.tr

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