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Holy moly. The Asetek Invicta pedals are a work of art
ASETEK’S SIMSPORTS PRODUCTS WELL ON THE WAY TO THE SIMULATOR FORMULA 1
A FANTASTIC BLOGGER RESPONSE TO THE
many years. It creates a unique advantage in terms of
Happily, the first influencer/blogger reviews of the first
superb quality levels at various price points. We are
FIRST PEDAL SET HAS BROUGHT THE ENTHUSI-
industry knowledge. But just equally many engineers
– and most advanced – Invicta pedal set, which is now
starting at the top with Invicta, which will mark out
ASM OF ASETEK’S DEDICATED ENGINEERS AND
have been brought in from outside, bringing new zest
developed and has just been put into production, are
Asetek SimSport as a quality brand, just as, for example,
MARKETING PEOPLE TO A PEAK. THEY HAVE
and inspiration from the academic world and else-
all extremely positive:
Mercedes develop the luxury end of their latest S-class
EMBARKED ON THE STEPWISE DEVELOPMENT
where. As predicted, Asetek’s world-renowned skills in
AND INTRODUCTION OF THE BIGGEST RANGE
the world of processor cooling and the new SimSports
OF PLUG-AND-PLAY SIMRACING PRODUCTS ON
products have turned out to have a lot in common,
THE MARKET.
such as when it comes to motor design and general
From 0 to 200 mph in just 10 seconds or so – that’s how it goes on Formula 1 racetracks in the real world. And that’s how it will be in Asetek’s SimSportsTM simulator
mechanics. Both are basically advanced Mechatronics
Corsa, iRacing, rFactor etc – they are competing in. And that’s how it’s been, too, in the early months of Asetek’s
around 10 or so here, this is probably my favorite one so far, honestly – you guys did an insanely good job on this!!’
– the interface between machinery, electronics and
‘…The quality to price ratio is unbelievable for a hydrau-
software.
lic set. Stunning…’
universe, which users will see as the simulator’s answer to Formula 1, whichever well-known PC game - Asetto
‘…I have tried tons of pedal sets and I think I have
‘Holy moly. The Asetek InvictaTM pedals are a work of art😍’ ‘HOLY MOLY’ It is expected to be some time yet before Asetek Sim-
new SimSports development department, established
Sport has a complete range of products in each series
in 2021 with around 20 dedicated staff assigned to it.
fully developed, in production and ready for market.
They have been hard at work ever since, while the ac-
They will be available through Asetek’s own online shop
companying sales and branding campaign has likewise
as well as at reputable international gamer equipment
been getting properly into gear.
dealers and motorsport outlets.
and his company are also delighted that big racing stars such as two-time Formula 1 World Champion Mika Häkkinen and four-time Indianapolis 500 champion Hélio Castroneves have already tried out the pedals in early 2022 and declared themselves impressed. Asetek SimSports currently has ten products in the pipeline, each of which will be available with different feature sets for users with different budgets: Invicta for
…so say world-recognized racer gear bloggers such as
the connoisseurs, Forte for those who want the same
Boosted Media, Jaames and Laurence Dusoswa amid a
look but without the latest luxury frills, and La PrimaTM
chorus of effusively positive reviews that thousands of
for quality-conscious entry-level users. All in superb
gaming enthusiasts are now reading and responding to
‘Designed in Denmark’ quality for a range of pockets.
with orders that have already started coming in.
The first item, the pedal set – in the luxury Invicta quality – comes with a patent-pending hydraulic braking system. This has been designed from the ground up
STARTING AS MERCEDES DO
A good many of the staff are racing enthusiasts recruit-
Following thorough analysis, the list of countries where
ed from within Asetek’s existing organization. Just as
resellers have already been identified and collaboration
‘Essential to Asetek’s SimSports strategy is that – unlike
Asetek's CEO André Sloth Eriksen has personally been
agreements concluded is currently in double figures –
our competitors – we aim to provide a broader range
deeply involved in motorsport and its challenges for
with more to come.
than any of the competition, and we aim to do it at
P E RFO RM ANCE - PR ECI SI ON - PA S S ION
model first’, explains Asetek’s CEO André Eriksen. He
by Asetek’s talented R&D department as a two-stage system that perfectly simulates the feel of a real racing car, representing the state-of-the-art.
