BRAND GUIDELINES
WELCOME TO ASA BRAND GUIDELINES LET’S GET YOU START...
CONTENT ABOUT ASA
1
BOUT OUR LOGO
2
CLEAR SPACE
3
LOGO PLACEMENT
4
LOGO SHAPE
5
COLORS
6
COLOR PALLET
7
FONTS AND TYPEFACES
8-9
PHOTOGRAPHY
10-11
ABOUT ASA
ASA is a dynamic private organisation managed by an experienced and dedicated team of childcare practitioners. Our aims and target audience Providing suppor ted living, offending behaviour programmes and community inter ventions to adolescent aged 18-25 years old Helping young people make the most of their potential and assisting them to resettle back into local communities equipped for future success.
IT’S A TYPOGRAPHY LOGO DESIGNED TO APPEAR THE COMPANY NAME IN A DYNAMIC WAY
It has 2 A in the positive space . The relationship between them emerged the letter S
2 ABOUT OUR LOGO
To ensure the integrity and legibility of the logo lockups, the area directly surrounding them should be protected.
50% 25%
50% first option 25% second option
MINIMUM LOGO SIZE
Minimum size (Symbol)
Minimum size (Favicon)
Minimum size (Logo)
W 21.779 px
W 17.616 px
W 24.12 px
H 29.831 px
H 24.422 px
H 39.587 px
3 CLEAR SPACE
LOGO PLACEMENT best place for our logo is in the center and in the left corner
4 LOGO PLACEMENT
LOGO SHAPE
YOU CAN USE THE SHAPE OF LOGO AS workers personal picture frame
Text frame
Icon
Make you sun , and Ph contact in ad
5 LOGO SHAPE
COLORS
Our logo appears beautifully with light and bright background and gray typography
two colors
one color
Dark background with White logo
Dark background with light colors
Gray
Light background
6
ASA RESPECTFUL
FRIENDLY
CHEERFUL
SUCCESSFUL
PEACEFUL
C M Y K
C M Y K
C M Y K
C M Y K
C M Y K
: 73 : 63 : 62 : 59
R : 46 G : 50 B : 51
: : : :
0 67 95 0
R : 244 G : 117 B : 41
: : : :
1 19 100 0
R : 254 G : 205 B : 7
: : : :
36 30 28 0
R : 168 G : 166 B : 169
: : : :
0 67 95 0
R : 45 G : 187 B : 168
7 COLOR PALLET
FONTS AND TYPEFACES
Krungthep Weight: Regular
]
]
This font is heavy strong and catchy but it’s hard to read so I recommend it for title also use bright colors to make it more lighter Gill Sans Weight : Light (for body text ) Regular ( for subtitle ) UPPERCASE ( FOR TITLE ) this font is soft modern and beautiful Tracking : 30-50
Abadi MT Condensed Light Weight : regular ( for body text and letterhead ) this font is in between .it’s better to use it in formal letters
8 FONTS AND TYPEFACES
FONT AND TYPEFACES
Gill Sans ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 *+!-.#$%&()?>@]\^` Krungthep
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 *+!-.#$%&()?>@]\^` Abadi MT Condensed Light ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 *+!-.#$%&()?>@]\^`
9
PHOTOGRAPHY
Tr y to avoid monochrome ,lonely ,dar k and har sh photography
10
Make sure you have sun lights , smiley faces ,and Physical contact in your photography
11 PHOTOGRAPHY
PLEASE ENSURE YOU USE BRAND GUIDELINES TO GET A BETTER VIEW...
Ashjan Alasous Branding/Identity Program Instructor: Maha Aldoubiae Class: Graphic Design 2