April-May 2018 Ashlee Cruz
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Freelance Assistant Buyer Project 1/9/2017
Ashlee Cruz x Reformation - Concept
Concept 1: Sometimes you can’t travel the land. So you travel time.
35mm Paradise
35mm Paradise Photography direction: More landscape oriented. Dreamy, outdoor, bright. Lo-Fi.
Ashlee Cruz x Reformation - Color
SECONDARY
PRIMARY
Overexposed and sensual brights. For spring summer transitional.
Sources are a mix of personal references and SS18, SS19, and AW19 trend colors from WGSN. Primary and secondary colors included.
Ashlee Cruz x Reformation - Flats
piece one: the staple button down top
Redone as a bodysuit w. garter with oversized, cuffs
Lace Edges
Light weigh t Silk or Crisp Cotto n Popli n
Solid Colorways:
Ashlee Cruz x Reformation - Flats
piece two: BACK
the casual dress An extremely low v-neck in the front and back juxtaposes the old-school sailor collar. FRONT
Silhouette inspiration:
Large Print Patterns
Florals, ginghams, plaids
Solid Colorways:
Ashlee Cruz x Reformation - Flats
piece three: the classic white skirt
Simple, sexy, fluid, but doesn’t distract. Made in mini for modern times with unique hardware (and red too).
Solid Colorways: Silhouette inspiration:
Slippery, thick silk or synthetic weave
Ashlee Cruz x Reformation - Flats
piece four: FRONT TIED
the jumpsuit The perfect romper to wear with a sun hat, on-trend with poet sleeves and sensual lace-ties. Easy to remove zip-up back.
BACK UNTIED
Romantic silhouette mixed with bright, modern fabrics.
Fabric: Taffeta-like Crepe Metallic Knits, Print
Solid Colorways:
Ashlee Cruz x Reformation - Flats
piece five: the summer pant Possibly a two-piece. A simple, crop wide leg made of curve-hugging lightweight knits. Flattering zip front.
Ribbed Spandex Knit Iridescent Metallic Knit
Colorways:
Ashlee Cruz x Reformation
SS18 Late Summer Endless Picnics.
Ashlee Cruz
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