Reformation Spring Pt 2

April-May 2018 Ashlee Cruz

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Freelance Assistant Buyer Project 1/9/2017

Ashlee Cruz x Reformation - Concept

Concept 1: Sometimes you can’t travel the land. So you travel time.

35mm Paradise

35mm Paradise Photography direction: More landscape oriented.

Dreamy, outdoor, bright.

Lo-Fi.

Ashlee Cruz x Reformation - Color

SECONDARY

PRIMARY

Overexposed and sensual brights. For spring summer transitional.

Sources are a mix of personal references and SS18, SS19, and AW19 trend colors from WGSN. Primary and secondary colors included.

Ashlee Cruz x Reformation - Flats

piece one: the staple button down top

Redone as a bodysuit w. garter with oversized, cuffs

Lace Edges

Light weigh t Silk or Crisp Cotto n Popli n

Solid Colorways:

Ashlee Cruz x Reformation - Flats

piece two: BACK

the casual dress An extremely low v-neck in the front and back juxtaposes the old-school sailor collar.

FRONT

Silhouette inspiration:

Large Print Patterns

Florals, ginghams, plaids

Solid Colorways:

Ashlee Cruz x Reformation - Flats

piece three: the classic white skirt

Simple, sexy, fluid, but doesn’t distract.

Made in mini for modern times with unique hardware (and red too).

Solid Colorways: Silhouette inspiration:

Slippery, thick silk or synthetic weave

Ashlee Cruz x Reformation - Flats

piece four: FRONT TIED

the jumpsuit The perfect romper to wear with a sun hat, on-trend with poet sleeves and sensual lace-ties. Easy to remove zip-up back.

BACK UNTIED

Romantic silhouette mixed with bright, modern fabrics.

Fabric: Taffeta-like Crepe Metallic Knits, Print

Solid Colorways:

Ashlee Cruz x Reformation - Flats

piece five: the summer pant Possibly a two-piece.

A simple, crop wide leg made of curve-hugging lightweight knits.

Flattering zip front.

Ribbed Spandex Knit Iridescent Metallic Knit

Colorways:

Ashlee Cruz x Reformation

SS18 Late Summer Endless Picnics.

Ashlee Cruz

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