Spring/ Spring/ Summer Summer 2018 2018 Ashlee Cruz
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Interview Project 11/2017
Ashlee Cruz x Reformation - Concept
Concept 1: Sometimes you can’t travel the land. So you travel time.
35mm Paradise
35mm Paradise Photography direction: More landscape oriented. Dreamy, outdoor, bright. Lo-Fi.
Ashlee Cruz x Reformation - Concept
Concept 2: What does a girl do when she’s a romantic in a savage world?
Sentimental & City-Stuck
Ashlee Cruz x Reformation - Concept
Photography direction: More model oriented. High flash, indoor and outdoor. Texture-focused. Sensual, moodier.
Sentimental & City-Stuck
Ashlee Cruz x Reformation - Mood
Color
Desaturated and overexposed.
Sources are a mix of Juergen Teller photography and SS18, SS19, and AW19 trend colors from WGSN.
Ashlee Cruz x Reformation - Fabric
Lo-Fi, High Texture LYCRA - SPANDEX KNIT SILK SATIN CREPE COATED COTTON WEAVE CHIFFON
Ashlee Cruz x Reformation - Flats
piece one: romper
FRONT
BACK
Small Print Patterns:
Solid Colorways:
Ruched Satin
Silhouette inspiration:
Ashlee Cruz x Reformation - Flats
piece two: bodysuit
FRONT
BACK
Colorways:
Silhouette inspiration: Ribbed Spandex Knit
Ashlee Cruz x Reformation - Flats
piece three: pant
FRONT
BACK
Silhouette inspiration:
Porcelain Print Pattern:
Solid Colorways:
Fabric: Satin Print or Crepe
Ashlee Cruz x Reformation - Flats
piece four: jumpsuit
Silhouette inspiration:
Solid Colorways:
Gridded Print Pattern
Fabric: Taffeta-like Crepe Woven Cotton
Ashlee Cruz x Reformation - Flats
piece five: dress
Silhouette inspiration:
Fabric: Satin Delicate, Lightweight Poly
Gingham Print Pattern
Solid Colorways:
Trend Percent Increase for 2018: 100% Self Belt 48% Ruched/Shirring 31% Bodysuit 25% Mid-Calf 20% Asymmetric
(WGSN)
Ashlee Cruz x Reformation - Design Process
fashion brand inspiration:
@sakspotts
@naninvintage
I look at everything from Celine to Vetements to the thrift store. Clever designs are coming from Copenhagen, small brands, and vintage resellers. Fashion is cyclical and trickles both ways. As long as one has good taste and a good eye, they can always look good.
@orseundiris
@celine
@balenciaga
Ashlee Cruz x Reformation - Design Process
instagram influencers: I am constantly bookmarking my IG feed. Influencers are a great source of inspiration, but it’s really important to look at interior, graphic design, and architecture for fashion reference too.
@avanope
@mynamesdiana
@jacquemus
@double3xposure
@arpanarayamahji
Ashlee Cruz
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ashleecruz.com (c) 2017