Reformation Spring 2018 Wardrobe

Spring/ Spring/ Summer Summer 2018 2018 Ashlee Cruz

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Interview Project 11/2017

Ashlee Cruz x Reformation - Concept

Concept 1: Sometimes you can’t travel the land. So you travel time.

35mm Paradise

35mm Paradise Photography direction: More landscape oriented.

Dreamy, outdoor, bright.

Lo-Fi.

Ashlee Cruz x Reformation - Concept

Concept 2: What does a girl do when she’s a romantic in a savage world?

Sentimental & City-Stuck

Ashlee Cruz x Reformation - Concept

Photography direction: More model oriented.

High flash, indoor and outdoor.

Texture-focused.

Sensual, moodier.

Sentimental & City-Stuck

Ashlee Cruz x Reformation - Mood

Color

Desaturated and overexposed.

Sources are a mix of Juergen Teller photography and SS18, SS19, and AW19 trend colors from WGSN.

Ashlee Cruz x Reformation - Fabric

Lo-Fi, High Texture LYCRA - SPANDEX KNIT SILK SATIN CREPE COATED COTTON WEAVE CHIFFON

Ashlee Cruz x Reformation - Flats

piece one: romper

FRONT

BACK

Small Print Patterns:

Solid Colorways:

Ruched Satin

Silhouette inspiration:

Ashlee Cruz x Reformation - Flats

piece two: bodysuit

FRONT

BACK

Colorways:

Silhouette inspiration: Ribbed Spandex Knit

Ashlee Cruz x Reformation - Flats

piece three: pant

FRONT

BACK

Silhouette inspiration:

Porcelain Print Pattern:

Solid Colorways:

Fabric: Satin Print or Crepe

Ashlee Cruz x Reformation - Flats

piece four: jumpsuit

Silhouette inspiration:

Solid Colorways:

Gridded Print Pattern

Fabric: Taffeta-like Crepe Woven Cotton

Ashlee Cruz x Reformation - Flats

piece five: dress

Silhouette inspiration:

Fabric: Satin Delicate, Lightweight Poly

Gingham Print Pattern

Solid Colorways:

Trend Percent Increase for 2018: 100% Self Belt 48% Ruched/Shirring 31% Bodysuit 25% Mid-Calf 20% Asymmetric

(WGSN)

Ashlee Cruz x Reformation - Design Process

fashion brand inspiration:

@sakspotts

@naninvintage

I look at everything from Celine to Vetements to the thrift store. Clever designs are coming from Copenhagen, small brands, and vintage resellers.

Fashion is cyclical and trickles both ways. As long as one has good taste and a good eye, they can always look good.

@orseundiris

@celine

@balenciaga

Ashlee Cruz x Reformation - Design Process

instagram influencers: I am constantly bookmarking my IG feed.

Influencers are a great source of inspiration, but it’s really important to look at interior, graphic design, and architecture for fashion reference too.

@avanope

@mynamesdiana

@jacquemus

@double3xposure

@arpanarayamahji

Ashlee Cruz

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