A proposed exclusive collection for Burberry in collaboration with St. Andrews Links and The Open as a way to celebrate the history and heritage of golf in the U.K. This marketing strategy book includes business overview, industry and competitive analysis, target audience, and economy and fashion trends. Along with the exclusive collection, the project includes a design for a pop-up shop to be featured during The Open, marketing collateral, packaging, social media, and an event app prototype.
Originally created for Fashion Marketing & Management, Revised for Graphic Design | SCAD | 2019 (Most Recent Updates)