ashleigh ulett Portfolio
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ABOUT ME
Hi, I’m Ashleigh, an enthusiastic, energetic and driven Fashion Communication graduate. I pride myself on my exceptional organisation skills, creative and innovative thinking. I have a great understanding of communications through my university degree and industry experience, and am keen to further my career in the creative industry.
fam
& other stories
faces
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real connections
fashion festa
heightened sense
trend bible
fam logo
faces: the identity issue
Faces started out as a lifestyle publication intended to attract individuals who immerse themselves in fashion and lifestyle culture. It was created to represent the cultural generation today, relating to a range of diverse people. The purpose was to bring a collection of contemporary photography paired with original, creative text that’s enjoyable and relatable. Issue One of Faces is ‘The Identity Issue’. There will be four different themes explored within identity, delivered through photography that is an accurate portrayal of them. These are; Honesty, Falsehood, Uniformity and Individuality.
FACES
faces FACES FACES faces faces Faces
Section 1 - Honesty
Section 2 - falsehood
Section 3- individuality
Section 4 - conformity
FACES
faces
FAces FACES
The beauty of imperfection
why fit in when you were born to stand out.
faces: british youth
FACES An exploration of British youth FACES intends to offer an authentic representation of people’s true selves, exploring what youth culture embodies today. @facespublication www.ashulett97.wixsite.com/faces
FACES evolved for my final major project at university. It represented British youth culture, focusing on unique faces from a variety of different places around Britain. The publication features conceptual, creative writing and original photography. It highlights a range of different cultural, lifestyle and fashion trends that are embedded into British youth culture today. Outputs created: Publication Project Strategy & Promotional Report Website Posters Social Media
real connections
Eat Grub.
I gained an understanding of trend, exploring how social, cultural, economic and political factors are likely to impact consumer behavior and the design industries. I researched and identified trend themes on the topic of Food and Drink and presented my findings through a carefully constructed Digital Trend Report. Creative trend writing and original imagery were used to communicate my identified trends, which were ‘Real Connections’ and ‘Heightened Senses’.
Flexitarianism
heightened senses
Injected With Colour
Through the trend Heightened Senses, I proposed the future of food and drink would see fruit and vegetables go colour crazy, attracting people who perhaps wouldn’t have been before. Food will be injected with colour to make what some people may deem as ugly foods, become more attractive to the eye. As well as adapting food colour to make it look more attractive, I explored how to make ugly food look pretty in a slightly more extreme way. The question is, can a dead fish ever look pretty?
& other stories
During a live brief with & Other Stories I created and executed a 360 campaign concept.The campaign concept was to release an exclusive boot collection that pleased all consumers, and would be called ‘andothermemories’. A collaboration took place with critic award winning author ‘Zadie Smith’ for a Summer 2017 campaign.
360
Facebook will target the older consumer demographic, ensuring that all ages are reached. Images surrounding the campaign will be advertised, along with the short films.
Instagram will be the leading online platform attracting consumers through images and teaser videos. Content will be more subjective, engaging them in positive conversations creating a sense of nostalgia, reminding people of their favourite memories. Consumers can get involved with the Summer 2017 campaign by sharing their favourite memories with us by posting their desired picture with a story and ‘#andothermemories. This will allow consumers the chance to feature on the new webpage created as part of the launch.
SOURCE: (FACEBOOK,2017)
Youtube will be used to store all 12 short documentaries that are released as part of & Other Memories. One documentary will be released every week, documenting a day in the life of the women chosen for the campaign.
Snapchat will give consumers an inside look at the new campaign, ensuring they feel connected. images and videos will be posted, tracking the production of the products and of a team travelling Europe finding women with great stories and collecting them. Snapchat is aimed at the younger demographic, ensuring we target them.
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FASHION FIESTA
TREND BIBLE
Content created for a trend book for Trend Bible
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